By A.J. Hecht

 

No matter the venue, no matter the category, no matter the level, racing is a sensory experience. Roaring engines, burnt rubber, shaking grandstands, shimmering metal—it's something all motorsport has in common, whether it's a heat race at the fairgrounds or the last lap in Abu Dhabi. But when all is said and done, you'd be hard-pressed to find a better example of it than the Acura Grand Prix of Long Beach.

 

The elder statesman of North American street racing, "The Beach" has it all and then some. Set against the sandy Pacific Ocean shoreline on one side and a vibrant, living city on the other, the Acura Grand Prix of Long Beach is an orchestra of sights, sounds and smells that come together to create one of racing's truly iconic events. 

 

Many of the folks on the PRI team are seasoned Long Beach veterans. They've covered it, photographed it, attended it, even ridden around the track in a race car, but this was my first time experiencing the event that has become one of racing's crown jewels. And with just one day on site, I tried my best to see as much of the event as my feet could handle.

 

Just minutes after I walked through the gates, the headlining NTT INDYCAR SERIES field fired up their cars for the morning warm-up, waking up downtown Long Beach with the sound of engines echoing through the concrete canyons and giving me my first taste of this one-of-a-kind event. 

 

From what felt like directly above the racing surface, I stood against the parking garage railing at turn eight and watched the likes of Alex Palou, Scott McLaughlin, Felix Rosenqvist and the rest of the INDYCAR grid saw at their steering wheels, avoiding the outside wall with inches to spare. This time around, everyone made it through safely. Based on the dark scrapes along the wall banners, though, not everyone had been so lucky. 

 

The parking garage overlooking Pine Ave. is not the only unusual vantage point around the circuit. At Long Beach, you can watch a Josef Newgarden dive bomb from the front door of a Restoration Hardware. You can have some barbecue on Famous Dave's patio and see Graham Rahal and Alexander Rossi drag race down the frontstretch. You can sit on the edge of your Ferris Wheel seat as Pato O'Ward and Kyle Kirkwood go two-wide into turn six. You can stand on the top of the grandstands and see Will Power lay down rubber coming out of the hairpin, then turn around and enjoy a million-dollar view of the Long Beach marina.

 

At the spot I picked for the first few laps of the race--a nice shady stretch along Shoreline Drive--I couldn't hear the public address system, but I didn't really need to in order to know the race had started. The roar of the crowd carried all the way down the frontstretch as the drivers took the green flag, and before I knew it, the tightly bunched field was there and gone, vanishing around the tight left-hander onto Aquarium Way, leaving a trail of bewildered fans awestruck by the blurs of color, deafening noise and the intoxicating smell of spent race fuel. 

 

While it was a great environment all day--the Stadium Super Trucks were clearly a fan favorite--the thousands of people lining the city streets truly came alive for the headliner. Everywhere you looked, there were people leaning on railings, standing on benches, even peeking through small tears in banners to get a glimpse of the Indy cars in action. 

 

The crowd kept that energy for the entire race. After a late caution, fans lined up four or five deep to catch the restart, hoping for a glimpse of a bold move and a race-changing pass. While the leader, Alex Palou, held off a hungry pack of challengers, there was plenty of action further back with drivers fighting for track position, much to the excitement of the crowd.

 

In the end, Palou drove away from the field--as he has many times before--and claimed his first win at Long Beach, joining a long list of greats that includes names like Andretti, Unser, Zanardi, Tracy and Bourdais. 

 

With all of the picturesque palm trees and the shadows of high-rise apartment buildings, hotels and malls crisscrossing the track, it's hard to believe that the pinnacle of North American open-wheel racing has been allowed to careen down these city streets at all, let alone for 50-plus years. But it becomes impossible to ignore when you see Scott Dixon rip by at 200 mph from the bench at a bus stop.

 

Street races have become a trend among top-flight racing series in recent years--Formula 1's Las Vegas Grand Prix, NASCAR's San Diego street course, INDYCAR's new Grand Prix of Arlington--all hailed as a way to bring motorsports to the masses. It's clearly a formula for success, but as they grow, they're all walking in Long Beach's footsteps. 

 

 

Southern California's biggest street race is proof that they can bring the racing to the people, attracting all walks of life to come check out the event. Cross the King Taco bridge over the front straight and you'll see parents pushing strollers, hardcore fans decked out in team gear, groups of friends enjoying a few beverages and the Southern California sun, and just about anyone else you can imagine.

 

Everybody is clearly welcome at Long Beach, thanks in no small part to the late Jim Michaelian, the longtime Grand Prix Association of Long Beach president and CEO who was appropriately honored during the race with a sticker on every car.

 

An integral part of the Grand Prix Association since the race was founded 51 years ago, Michaelian helped make the event what it is today. There were many touching tributes to Michaelian, both at the time of his passing and again this week, and all reiterated how hands-on and dedicated he was to making the Acura Grand Prix of Long Beach a true community event. It's a legacy that will live on not just in the lives he impacted directly but the many people who became lifelong fans because of this race, discovered a new passion because of this race, maybe even became inspired to pursue a career in motorsports because of this race.

 

So, as someone who never met Michaelian, I couldn't help but think that, perhaps, the most fitting tribute of all was yet another successful Acura Grand Prix of Long Beach, one with fast cars, bluebird skies, a nice ocean breeze and throngs of fans making memories that will last a lifetime--myself included. 

 

 

Story and photos by Andreas Conradt, Automedia
 

Turbocharged at Last: Porsche 911 GT3 RS Facelift Could Get a Mild Turbo

 

A lightly camouflaged prototype of the revised 992.2 GT3 RS was spotted during testing in its natural habitat--the Nürburgring racetrack in Germany--and the details are revealing. While the front appears virtually unchanged, the updates are concentrated at the rear and give rise to speculation.
 

At the rear, the prototype shows clear differences from the current model. The bumper has been redesigned, as has the diffuser, which now features four vertical fins--one more than the current model. Particularly striking are two additional openings to the left and right of the central pair of tailpipes.
 

These additional outlets could be functional or purely decorative--but a modified exhaust system or additional cooling is more likely. Below the continuous light strip, there is also a previously hidden area that suggests another air outlet. All these clues point to significantly higher cooling and exhaust requirements--typical for a turbocharged engine.
 

Stricter Euro 7 regulations are putting Porsche in a difficult position. GT boss Andreas Preuninger made it clear in October 2024 that without turbocharging or electrification, a future GT3 will not meet the standard in Europe. The timeframe: roughly "in two years"--exactly when the 992.2 GT3 RS is expected to launch.

 

In an interview, Preuninger hinted that the company was weighing hybridization and turbocharging internally--with a clear tendency toward the latter. This statement is significant and provides a solid basis for current speculation.
 

For Porsche, this means walking a tightrope: how can it remain true to the GT3 DNA while meeting regulatory requirements? The answer could lie in "gentle" turbocharging--a far cry from the heavy hybridization that has led to market challenges for Ferrari.
 

The rumor mill is in full swing and the scenarios being discussed are technically plausible. The focus is on a variant of the new 3.6L turbo six-cylinder engine already used in the Carrera GTS T-Hybrid.
 

Realistically, there is much to be said for scenario 1. The additional cooling vents on the prototype, the acoustic evidence and Preuninger’s statements paint a coherent picture. A gently electrified turbocharged six-cylinder engine could be the solution: Euro 7-compliant, powerful and not as heavy as a full hybrid.

 

If the GT3 RS does come with turbocharging, it would be more than just a technical update--it would be a conceptual revolution. Until now, the dividing line has been clearly defined: GT3 for naturally aspirated engine purists, GT2 for turbo power.
 

With a turbocharged GT3 RS, Porsche would blur this line and bring the RS closer to the future GT2 RS. The latter is expected to launch with an even more powerful plug-in hybrid system based on a 4.0L twin-turbo boxer engine with more than 1,000 hp.
 

While the powertrain debate is heating up, the visual changes are less controversial but just as important. The 992.2 GT3 RS will be further refined aerodynamically--a typical Porsche approach to continuous improvement. Confirmed visual changes include a redesigned rear bumper with new air ducts, an enlarged diffuser with four instead of three vertical fins and additional air outlets to the left and right of the tailpipes. Larger tailpipes will also be added for a more muscular appearance, along with new rear lights in the 992.2 design. Reprofiled hood vents and small leading edges at the front round out the package.
 

These changes may seem subtle, but they are functionally well thought out. Each modification serves to improve aerodynamics, cooling or exhaust gas management--all indications of a technically advanced, possibly turbocharged power unit.

 

Electric AMG: The Mercedes-AMG E-Class EQ

The next-generation Mercedes E-Class midsize premium sedan made its debut in front of spy cameras about six months ago, and our photographer at the German Nürburgring has now captured the first prototype of an AMG-powered variant of the E-Class EQ.
 

The next-generation Mercedes-Benz E-Class is also in the pipeline with EQ Technology, following the recently revealed Mercedes-Benz GLC and the upcoming C-Class, both featuring EQ Technology. The new E-Class EQ will also debut as an AMG--possibly based on the next-generation AMG GT four-door Coupe’s AMG.EA dedicated platform.

 

For now, all we know is that the all-new electric Mercedes E-Class has been undergoing testing since last year and is set to launch as a fully electric vehicle to replace the underperforming Mercedes EQE sedan. The AMG variant is recognizable by its distinctive AMG wheel designs, wider fender flares, revised lower front bumper and rear spoiler lip.
 

This is an early prototype that doesn’t even have production headlights or taillights, only placeholders. As for performance, the rumor mill suggests the new Mercedes-AMG E-Class EQ will use a detuned version of the AMG.EA platform and will produce 800 to 900 hp--though it will also be quite heavy due to the battery pack.

By SEMA News Editors

 

If 2026 marks your first time exhibiting at the SEMA Show, there's one move that can define your success before you even arrive in Las Vegas in November: attending the SEMA Show Exhibitor Summit.

 

Designed for all confirmed exhibitors––but especially valuable for first-timers––this complimentary, multi-day program gives companies the tools, insights and connections needed to maximize ROI from day one on the Show floor.

 

2026 SEMA Show Exhibitor Summit

Who's Invited: 2026 SEMA Show exhibitors
What: In-person program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas
Cost: Free registration, a free two-night hotel stay (for up to two representatives per company) and free select meals.
Register or find out more.

 

 

Your First SEMA Show? Start With the Essentials

 

For first-time exhibitors, the SEMA Show can feel massive––because it is. The Exhibitor Summit breaks it all down into clear, actionable steps so you can arrive in November with a focused plan, not guesswork.

 

Think of it as your exhibitor playbook, built with insider knowledge from the team that runs the Show.

 

Exhibitors will learn how to:

 

Build a Smart Budget: Understand where to invest––and where to save––on drayage, electrical, rigging and more.

Drive Booth Traffic: Use proven strategies to attract qualified buyers and generate leads.

Plan a Winning Launch: Map out product debuts, media outreach and onsite timing.

Maximize Visibility: Tap into sponsorships and marketing opportunities that amplify your brand.

Avoid Costly Mistakes: Learn what first-time exhibitors often overlook––and how to get it right the first time.

 

A Must-Attend––Even for Longtime Exhibitors

 

While the Summit is a game-changer for newcomers, even seasoned exhibitors return year after year to refine their strategy, discover new opportunities and stay ahead of evolving Show trends.

 

You'll also connect directly with SEMA experts and fellow exhibitors, building relationships that can pay off long after the Show ends.

 

See the Show Before the Show

 

Summit attendees will get an inside look at the newly completed Las Vegas Convention Center campus, including updates designed to enhance both exhibitor and attendee experiences. From improved navigation to new branding opportunities, this preview helps you plan your booth placement and strategy with confidence.

 

Show Up to SEMA Ready––Not Guessing

 

SEMA covers the essentials so you can focus on preparing for success. With complimentary registration, hotel accommodations and select meals included, all you need to do is book your flight and show up ready to learn.

 

Spots are limited, and demand is high––especially among first-time exhibitors looking for a competitive edge.

 

 

In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.

 

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.

 

By SEMA News Editors

 

 

If you're planning your 2026 SEMA Show trip and want to stay on budget without sacrificing convenience, now's the time to act. A limited number of hotel options are still available for under $175 per night––but they won't last forever.

 

From iconic Las Vegas properties to convenient off-Strip stays, these six hotels deliver serious value for attendees looking to stretch their travel dollars while staying close to the action:

• Circus Circus, $90/night average
• Oyo, $160/night average
• Palace Station, $167/night average
• Plaza, $168/night average
• Downtown Grand, $172/night average
• Rio Hotel & Casino, $172/night average

_{*All rates include the mandatory hotel fee and are subject to change.}

 

With rates this low during one of the busiest weeks in Las Vegas, demand is high. Booking early is the best way to lock in these prices before they're grabbed up by savvy Showgoers.

 

Secure Your Room––and Your Rewards

 

Booking your 2026 SEMA Show hotel just got even more rewarding. When you reserve through the official housing provider, onPeak, you can earn hotel loyalty points on your stay––turning your Las Vegas trip into future travel perks––while still accessing exclusive discounted rates and flexible booking options.

 

Hotel reservations for the 2026 SEMA Show, November 3–6 in Las Vegas, are available now at semashow.com/hotel.

 

 

Why Book Through SEMA and onPeak?

 

Deep Value and Discounts 

 

SEMA negotiates the lowest available nightly rates--often below hotel rack rates. Skip the hours of searching online and book directly through onPeak--but don't wait! Visit semashow.com/hotel as early as possible to lock in the best available rates. 

 

Even better, organizers will price-match if you find a lower rate--so there's no downside to booking within the official SEMA Show hotel block.

 

Earn Hotel Rewards Points 

 

Hotel rewards points add up quickly, especially during trade show travel. Reservations made through official SEMA Show hotels are eligible for loyalty programs. Simply enter your rewards number when booking, and you're set.

 

For example, SEMA Showgoers who are already Marriott Bonvoy members (a free program) can earn points by following these steps:

• Book your SEMA Show hotel through onPeak, the official housing provider. Select a Marriott or MGM property.
• Enter your unique Marriott Bonvoy number in the "Hotel Rewards" section upon check-out. 
• IMPORTANT: Provide your Marriott Bonvoy number again at the front desk during check-in.

 

Fully Flexible Booking

 

Plans change. There are no change fees and no full prepayment required at the time of booking--unlike many other booking channels. You can modify or cancel your reservation without penalty through October 8.

 

Easy Group Bookings 

 

Book your entire group--large or small--in real time with immediate confirmations. Reserve rooms now and assign guests later.

 

You can select rooms based on preferred travel dates and manage payments for the full group or assign individual payment methods.

 

A More Sustainable Hotel Stay 

 

The official SEMA Show hotel provider, onPeak, offers resources to support more sustainable travel. View hotel sustainability plans at onpeak.com/sustainability and explore additional travel tips at blog.onpeak.com.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com. 

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Wendy Elkington Stabler, vice president of business development and marketing at Elkington Motors, as the network's newest #SheIsSEMA spotlight member.
 

Get to know Elkington in her interview with SEMA News below. 
 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Wendy Elkington Stabler: I have been with Elkington Motors for three years. We have a collaborative environment that fosters innovation and the opportunity to make a meaningful impact within the industry. I also enjoy the company's commitment to growth and development, which aligns with my passion for continuous learning and contributing to a dynamic team.

 

SN: What is the most challenging part of running your business or job? 

WES: A challenge in the electric vehicle (EV) startup market is the rapidly evolving technology while balancing innovation with practical implementation. Additionally, differentiating ourselves and educating the market about our unique value in a competitive industry can be difficult.

 

SN: How many years have you been in the industry and what was your first industry job? 

WES: I have been in the automotive industry in an official capacity for five years. However, around the age of 12, I started working on vehicles and learning processes with my dad. If you add all the time in the industry, it would be closer to 14 years.

 

SN: What are three qualities that got you to where you are today? 

WES: One: passion for innovation and startups. Two: determination and adaptability. Three: collaborative leadership and relationships.
 

Navigating rapidly changing industries and landscapes has allowed me to pivot and seize new opportunities. These qualities have empowered me to effectively lead, innovate and adapt, ultimately contributing to success in my career and allowing me to make meaningful contributions in the markets I have worked in. This has enabled me to lead initiatives that push boundaries and create impactful solutions.

 

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

WES: One industry accomplishment I'm particularly proud of is leading a key project in the EV sector, where I was able to demonstrate my leadership and innovative thinking. A specific situation that stands out was when the product faced initial skepticism, but I persisted, ultimately earning trust and achieving success. That experience taught me the value of perseverance and staying true to my and the company's vision. It continues to motivate me to support others in the industry.

 

SN: Who are your role models or mentors in the industry? 

WES: My role models and mentors in the industry are individuals who embody innovation, resilience and a strong commitment to sustainability. They have inspired me to challenge the status quo, stay curious and pursue continuous growth both personally and professionally. Their guidance has been invaluable in helping me navigate industry challenges, make strategic decisions and adapt to the rapid changes in technology and market demands.
 

Through their mentorship, I've gained deeper insights into effective leadership, problem-solving and the importance of staying forward-thinking. Their support has encouraged me to take risks, embrace new opportunities and push boundaries in the automotive and EV sectors. Overall, their influence has shaped my approach to fostering innovation, leading teams and driving positive change within the industry.

 

SN: What is the best career advice you have received? 

WES: The best career advice I've received is to always stay curious and open to learning, no matter how experienced I become. This mindset has helped me continuously grow both professionally and personally, allowing me to adapt to new challenges, embrace innovation and build stronger relationships. It encourages me to seek new knowledge, take on new opportunities and remain resilient in the face of change, ultimately fueling my ongoing development and success.

 

SN: Have you always wanted to work in the automotive industry? What keeps you here? 

WES: My career journey has taken many twists and turns, and I have wanted to work in many different industries. When I heard about being part of an EV restomod company that had a passion for keeping the classic cars and our history alive and on the road, I was all in.

 

SN: Who was the most influential person on your career/goals? 

WES: I have had many influential people and mentors throughout my career. But, early on, I had a mentor who helped me get a job at a large farm in California. The controller took me under his wing at the bottom of my career cycle and mentored me through daily meetings, teaching me business and accounting skills for the next five years. This was important for me because I did not have fluency in business practices and business language. In turn, it helped me get to where I am today.
 

---

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

By SEMA News Editors

 

Limited spots remain for May's SEMA Garage Detroit AUTEL ADAS training, with an exclusive third day available.

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices, skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

The next opportunity to participate in this training takes place at SEMA Garage Detroit, where space is limited and registration is filling quickly. SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, May 5, and Wednesday, May 6, with an optional expanded third day of training on Thursday, May 7, at the facility located at 14655 Jib St., Plymouth, MI, 48170. (View on Google Maps here). Only a limited number of seats remain for the May session. 

For attendees looking to take their training even further, SEMA Garage Diamond Bar now offers an exclusive expanded third day of instruction. The optional Day 3 on May 7 builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the “3-Day” option when registering.

Note: The "Day 3" option requires an additional fee. 

👉 Reserve your spot now at the Autel Academy website: autel.us/autel-academy (select ADAS TRAINING, then click the "Detroit" tab). Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration, especially for the limited-capacity Detroit event.

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

 

By SEMA News Editors

 

Charles 'Charley' Holden, founder of truck accessory retailer Cap World and former chair of the SEMA Truck & Off-Road Alliance (TORA), recently passed away. He was 82.  
 

Cap World shared the following:
 

Charles Augustus "Charley" Holden, 82, formerly of Melrose, Massachusetts, passed away at his Middleton home surrounded by his loving family on Tuesday, March 17, 2026.
 

Charley was born on October 5, 1943, in Melrose to the late Charles Holden Sr. and Florence (Risteen). Survived by his wife and best friend, Kathleen (Cunningham) Holden. He was the proud father of his children: Jennifer Burke (Joseph) of South Burlington, Vermont, Charles "Chad" Holden III (Victoria) of Windermere, Florida, and Sean Chandler of Weymouth. Charlie took great delight in his five grandchildren: Shane and Kiley Burke, Charles IV, Patrick, and Ryan Holden. He is also survived by his sister, Barbara Scott of Reading; his nephews, Garth and Andrew; his niece, Amy; and their children.
 

There was passion in Charley's voice when he spoke about his family, hockey, Norwich University, or his company, Cap World. An honest, warm quality that was immediately likable.
 

Charley graduated from Melrose High School, class of 1962, but not before securing the New England State (NE) Championship with the hockey team. He attended Kent's Hill Preparatory School in Maine before entering his freshman year at Norwich University (NU), in Vermont, where he played hockey and was a member of the ROTC. Charley rose to the rank of Cadet Major, serving as class officer for four years, chairman of the honor committee, president of the varsity club, and graduated with a Bachelor's degree in 1967. Melrose High and NU later inducted him into their athletic Hall of Fame for his hockey prowess.
 

He served in the U.S. Army, assigned to Fort Knox, Tennessee, and in Vietnam, and was honorably discharged as a captain in the early '70s.
 

In 1974, Charley formed Charles Holden Associates Inc., which would become the largest independent manufacturer's representative for recreational vehicles in New England. He also opened retail sports stores and co-owned a nursing home before venturing into truck accessories and founding Cap World Inc. in 1985, with multiple locations in Massachusetts, New Hampshire, Maryland and Florida.
 

His winning attitude and work ethic were infectious. Charley's business ventures allowed him to be involved in other activities; many revolved around an ice-hockey rink. Over a decade of coaching youth hockey and serving as commissioner of various hockey leagues at the regional and state levels, Charley always kept his skates on. From 1972 to 1985, he was an ice hockey official with the ECAC, officiating seven Bean Pot Tournaments, 10 Division I and II playoffs and three national championships. He then served 12 years as the NCAA hockey officials coordinator. Charley was instrumental in the fruition of NU's Kreitzberg Arena, which he deemed the best Division III arena in the country.
 

As a board member or president of numerous clubs, including the Friends of Mel Foundation, Norwich University Board of Trustees and president of the Blue Line Club at NU. He was proud to be a member of the Ancient and Honorable Artillery Company. His spirituality was enhanced when he became a Knight in the Order of Malta, where he enjoyed annual pilgrimages to Lourdes, France.
 

While business and hockey played major roles in his life, Charley was a true friend. He loved spending time with friends, some of whom dated back to elementary school. Charley's family was his greatest pride and joy. He was a devoted husband, father and grandfather, and spent as much time as he could with his family. Charley loved traveling, boating, attending sporting events, concerts and satisfying his sweet tooth with his loved ones.
 

Charley was a person of the utmost integrity, dignity and humility, with a keen sense of what was right and decent. He contributed his talents and financial support to numerous acquaintances, friends and charitable organizations.
 

Always in our hearts, Charley's legacy lives on through the many people he touched.

 

Background image courtesy of Shutterstock | Arthapicture

By SEMA News Editors

 

 

If it's been a few years since attending the SEMA Show––first off, you've been majorly missing out––but secondly, you can expect a different experience upon arrival.

 

The Las Vegas Convention Center (LVCC), home to the SEMA Show, November 3-6, 2026, has completed a transformative renovation––one that goes far beyond a typical venue upgrade. It is a direct investment in the future of the SEMA Show experience.

 

Spanning 3.2 million sq. ft. across the Central, North and South Halls, the renovation introduces modernized infrastructure, enhanced acoustics, upgraded technology and a new 100,000-sq.-ft. Grand Lobby designed to improve flow, navigation and overall attendee comfort. The result: a more efficient, more connected and more dynamic environment for doing business at SEMA.

 

A Better SEMA Show Floor for Business

 

With improved layouts, advanced digital wayfinding and upgraded building systems, navigating the Show––and connecting with the right people––becomes easier and more intuitive.

 

 

Exhibitors will benefit from better visibility and smoother traffic flow, while attendees can spend less time navigating and more time discovering products, meeting partners and closing deals.

 

The reimagined Las Vegas Convention Center campus introduces several standout upgrades, including a modernized Central Hall Grand Lobby filled with natural light, anchored by a massive 75-by-42-ft. digital screen and additional displays that create new branding opportunities.

 

A climate-controlled interior concourse now connects the North and South Halls for seamless indoor navigation, while the redesigned South Hall adds a new east entrance, a state-of-the-art boardroom and updated administrative spaces, all tied together by the extension of the West Hall's signature ribbon roof for a more cohesive look across the venue.

 

These upgrades, paired with existing infrastructure like the LVCC Loop passenger stations, help everyone focus on business.

 

See It for Yourself at the 2026 SEMA Show

 

 

The SEMA Show always delivers unmatched access to the automotive aftermarket, and this year will be no different, other than a fully reimagined LVCC as the backdrop.

 

Exhibitors looking to maximize visibility and connect with qualified buyers should secure booth space early for the 2026 SEMA Show.

 

Attendees planning their visit can also expect a smoother, more engaging experience––registration opens May 4th. Mark the calendar and prepare to experience the upgraded venue firsthand.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets when SEMA Show registration opens on May 4th. Sign up for updates.

 

By SEMA News Editors

 

 

If it's been a few years since attending the SEMA Show––first off, you've been majorly missing out––but secondly, you can expect a different experience upon arrival.

 

The Las Vegas Convention Center (LVCC), home to the SEMA Show, November 3-6, 2026, has completed a transformative renovation––one that goes far beyond a typical venue upgrade. It is a direct investment in the future of the SEMA Show experience.

 

Spanning 3.2 million sq. ft. across the Central, North and South Halls, the renovation introduces modernized infrastructure, enhanced acoustics, upgraded technology and a new 100,000-sq.-ft. Grand Lobby designed to improve flow, navigation and overall attendee comfort. The result: a more efficient, more connected and more dynamic environment for doing business at SEMA.

 

A Better SEMA Show Floor for Business

 

With improved layouts, advanced digital wayfinding and upgraded building systems, navigating the Show––and connecting with the right people––becomes easier and more intuitive.

 

 

Exhibitors will benefit from better visibility and smoother traffic flow, while attendees can spend less time navigating and more time discovering products, meeting partners and closing deals.

 

The reimagined Las Vegas Convention Center campus introduces several standout upgrades, including a modernized Central Hall Grand Lobby filled with natural light, anchored by a massive 75-by-42-ft. digital screen and additional displays that create new branding opportunities.

 

A climate-controlled interior concourse now connects the North and South Halls for seamless indoor navigation, while the redesigned South Hall adds a new east entrance, a state-of-the-art boardroom and updated administrative spaces, all tied together by the extension of the West Hall's signature ribbon roof for a more cohesive look across the venue.

 

These upgrades, paired with existing infrastructure like the LVCC Loop passenger stations, help everyone focus on business.

 

See It for Yourself at the 2026 SEMA Show

 

 

The SEMA Show always delivers unmatched access to the automotive aftermarket, and this year will be no different, other than a fully reimagined LVCC as the backdrop.

 

Exhibitors looking to maximize visibility and connect with qualified buyers should secure booth space early for the 2026 SEMA Show.

 

Attendees planning their visit can also expect a smoother, more engaging experience––registration opens May 4th. Mark the calendar and prepare to experience the upgraded venue firsthand.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets when SEMA Show registration opens on May 4th. Sign up for updates.

 

By SEMA News Editors

 

 

The automotive aftermarket is entering a new phase––less volatile than the pandemic years, but no less complex.

 

The "2026 SEMA Future Trends and Industry Update" offers a clear-eyed look at what's changing across the economy, vehicle landscape and consumer behavior––and what it all means for automotive aftermarket businesses.

 

This article highlights some key takeaways, but it only scratches the surface. The full report dives deeper with data, forecasts and analysis designed to help businesses plan what's next.

 

 

A Return to "Normal"––But a Different Normal

 

After years of disruption, the specialty-equipment industry is stabilizing. Sales have reached $52.65 billion, with growth expected to settle into a more typical 3%–4% annual pace.

 

That doesn’t mean things are going back to the way they were.

 

Consumer demand remains strong, but it's navigating higher prices, elevated borrowing costs and ongoing uncertainty around tariffs and inflation. For aftermarket businesses, this creates a more balanced––but more competitive––environment.

 

What it means: Companies that focus on value, differentiation and service will be better positioned as the market normalizes.

 

The Consumer Balancing Act

 

Today's consumers are still spending––but not evenly.

 

On one end, affluent buyers continue to invest in premium upgrades and personalization. On the other, cost-conscious consumers are prioritizing essential maintenance and lower-cost improvements.

 

What it means: Successful businesses will need to serve both sides––offering premium innovation alongside practical, value-driven solutions.

 

Trucks, CUVs and an Aging Fleet Drive Opportunity

 

The vehicles Americans drive continue to define the aftermarket.

 

• Light trucks and CUVs now account for more than 80% of new vehicle sales.
• The total vehicle on the road has surpassed 295 million vehicles––and continues to grow.
• Vehicles are staying on the road longer than ever.

 

That combination is powerful.

 

A larger, older fleet translates directly into increased demand for repair, maintenance and personalization––core strengths of the aftermarket.

 

What it means: Product development and fitment strategies that align with trucks, crossovers and aging vehicles will remain critical.

 

EVs Slow, Hybrids Surge, ICE Stays Relevant

 

Electrification is still evolving––but not as quickly or as predictably as once expected.

• Electric vehicle (EV) adoption is slowing amid cost concerns and infrastructure challenges.
• Automakers are recalibrating investments.
• Hybrids are gaining traction as a practical middle ground.

 

Meanwhile, internal combustion engine (ICE) vehicles will remain a dominant force for years to come.

 

What it means: The aftermarket doesn't need to pivot overnight. ICE products remain essential, hybrid opportunities are growing and EV strategies can be more measured.

 

Financing Is Changing Ownership Cycles

 

Higher interest rates are reshaping how––and whether––consumers buy vehicles.

• New-vehicle rates hover around 7.6%.
• Used-vehicle rates are even higher, around 11.4%.
• Monthly payments exceeding $1,000 are increasingly common.

 

At the same time, tighter lending standards are pushing more buyers out of the new-vehicle market.

 

What it means: Vehicle owners are holding onto vehicles longer—creating sustained demand for aftermarket parts, upgrades and services.

 

ADAS: Opportunity Meets Complexity

 

Advanced driver assistance systems (ADAS) are no longer optional––they’re becoming virtually standard.

 

From automatic emergency braking to lane-keeping systems, these technologies are rapidly expanding across the vehicle fleet, with additional regulations on the horizon.

 

But they also introduce new challenges.

Even small modifications––lift kits, bumpers, lighting––can affect sensor performance, and there's still no universal standard across OEMs.

 

What it means: Aftermarket companies must invest in understanding ADAS integration, calibration and testing. Resources like SEMA Garage in Diamond Bar and Detroit are becoming essential tools for navigating this complexity.

 

A Market Full of Opportunity––If You Know Where to Look

 

Despite economic pressures and industry shifts, the fundamentals remain strong. Key opportunities include:

• A growing truck and CUV market.
• An aging vehicle fleet.
• Continued enthusiast engagement––especially among younger consumers.
• Expanding hybrid adoption.
• New product categories shaped by ADAS.

 

At the same time, challenges––from tariffs to technician shortages––require strategic planning and adaptability.

 

Get the Full Picture

 

The "2026 SEMA Future Trends and Industry Update Report" delivers far more than high-level insights. Inside, you'll find:

• Detailed charts and forecasts.
• Consumer behavior analysis.
• Segment-specific data.
• Deeper dives into the trends shaping your business.

 

In a market defined by change, staying informed isn't optional––it's a competitive advantage.

 

Access the full report to see what's next for the automotive aftermarket––and how to prepare for it.

 

 

SEMA's Market Research team provides information and insight to help SEMA members and the specialty auto aftermarket industry make better business decisions. Its focus is on providing reports, data and consultation to help companies understand the current market and state of consumers. Learn more at sites.sema.org/market-research.