SEMA News—February 2020

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Silverado ZRX Mule Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX. These photos are believed to be an early mule of that vehicle. In its original report from September 2019, GM Authority stated that the rumored Silverado ZRX will slot above the current Trail Boss in the lineup and “feature a more robust suspension, front and rear electronic lockers and modified bumper treatments for improved departure and approach angles.” The model features a modified front bumper that’s noticeably shorter than anything currently offered on the Silverado, resulting in massive improvements in approach angle. There’s also a piece that juts from that shorter front bumper.
Nissan 370 Z It looks like the time is ripe for another sports car from Japan—and especially for the replacement of today’s Nissan 370 Z. A test mule for its successor was caught undergoing high-speed testing recently at the German Nürburgring. The prototype features extra air intakes in the front bumper and is clearly a mule for a replacement of the aging Nissan 370 Z, which hit the market in 2013 in its current form. Testing alongside the 370 Z mule was the new Toyota GR Supra, which signals that Nissan plans to increase power from today’s 328hp 3.7L V6 to at least the Supra’s 340 hp, and hence the Nismo’s 344hp unit to a sportier motor somewhere beyond 360 hp.
Subaru BRZ The Subaru BRZ just received a facelift a little more than two years ago, but here are new shots of yet another makeover, which comes as a little surprise. The prototype snapped at the German Nürburgring is the first sighting of a second update to the current BRZ. It’s clearly visible that the BRZ will receive a more-aggressive-looking front bumper plus modified headlight technology. The taillights will feature a new design, and we can also make out some modifications to the trunk. Nothing is known yet about a possible replacement for the current high-revving 2.0L 200hp boxer engine. Expect an official debut in early 2020.

’21 Three-Row Wagoneer This is one of the first looks at the ’21 Jeep Wagoneer prototype. Jeep will re-introduce a three-row SUV to its U.S. lineup through a RAM 1500-based vehicle that will form the basis of its next upward move. The Wagoneer will compete with the Ford Expedition and GMC Yukon. Three rows of seats are implied, with an expected capacity of as many as eight. Power will likely be sourced from the Ram 1500’s current engines, which includes a 3.6L V6 with or without a 48-volt boost system, as well as the 5.7L V8. A plug-in hybrid could be offered. A more plush, Grand Wagoneer version is expected soon after the debut to compete with the Navigator and Range Rover. The ’21 Wagoneer, however, is expected to be seen by mid-2020.

SEMA News—February 2020

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Silverado ZRX Mule Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX. These photos are believed to be an early mule of that vehicle. In its original report from September 2019, GM Authority stated that the rumored Silverado ZRX will slot above the current Trail Boss in the lineup and “feature a more robust suspension, front and rear electronic lockers and modified bumper treatments for improved departure and approach angles.” The model features a modified front bumper that’s noticeably shorter than anything currently offered on the Silverado, resulting in massive improvements in approach angle. There’s also a piece that juts from that shorter front bumper.
Nissan 370 Z It looks like the time is ripe for another sports car from Japan—and especially for the replacement of today’s Nissan 370 Z. A test mule for its successor was caught undergoing high-speed testing recently at the German Nürburgring. The prototype features extra air intakes in the front bumper and is clearly a mule for a replacement of the aging Nissan 370 Z, which hit the market in 2013 in its current form. Testing alongside the 370 Z mule was the new Toyota GR Supra, which signals that Nissan plans to increase power from today’s 328hp 3.7L V6 to at least the Supra’s 340 hp, and hence the Nismo’s 344hp unit to a sportier motor somewhere beyond 360 hp.
Subaru BRZ The Subaru BRZ just received a facelift a little more than two years ago, but here are new shots of yet another makeover, which comes as a little surprise. The prototype snapped at the German Nürburgring is the first sighting of a second update to the current BRZ. It’s clearly visible that the BRZ will receive a more-aggressive-looking front bumper plus modified headlight technology. The taillights will feature a new design, and we can also make out some modifications to the trunk. Nothing is known yet about a possible replacement for the current high-revving 2.0L 200hp boxer engine. Expect an official debut in early 2020.

’21 Three-Row Wagoneer This is one of the first looks at the ’21 Jeep Wagoneer prototype. Jeep will re-introduce a three-row SUV to its U.S. lineup through a RAM 1500-based vehicle that will form the basis of its next upward move. The Wagoneer will compete with the Ford Expedition and GMC Yukon. Three rows of seats are implied, with an expected capacity of as many as eight. Power will likely be sourced from the Ram 1500’s current engines, which includes a 3.6L V6 with or without a 48-volt boost system, as well as the 5.7L V8. A plug-in hybrid could be offered. A more plush, Grand Wagoneer version is expected soon after the debut to compete with the Navigator and Range Rover. The ’21 Wagoneer, however, is expected to be seen by mid-2020.

SEMA News—February 2020

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Silverado ZRX Mule Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX. These photos are believed to be an early mule of that vehicle. In its original report from September 2019, GM Authority stated that the rumored Silverado ZRX will slot above the current Trail Boss in the lineup and “feature a more robust suspension, front and rear electronic lockers and modified bumper treatments for improved departure and approach angles.” The model features a modified front bumper that’s noticeably shorter than anything currently offered on the Silverado, resulting in massive improvements in approach angle. There’s also a piece that juts from that shorter front bumper.
Nissan 370 Z It looks like the time is ripe for another sports car from Japan—and especially for the replacement of today’s Nissan 370 Z. A test mule for its successor was caught undergoing high-speed testing recently at the German Nürburgring. The prototype features extra air intakes in the front bumper and is clearly a mule for a replacement of the aging Nissan 370 Z, which hit the market in 2013 in its current form. Testing alongside the 370 Z mule was the new Toyota GR Supra, which signals that Nissan plans to increase power from today’s 328hp 3.7L V6 to at least the Supra’s 340 hp, and hence the Nismo’s 344hp unit to a sportier motor somewhere beyond 360 hp.
Subaru BRZ The Subaru BRZ just received a facelift a little more than two years ago, but here are new shots of yet another makeover, which comes as a little surprise. The prototype snapped at the German Nürburgring is the first sighting of a second update to the current BRZ. It’s clearly visible that the BRZ will receive a more-aggressive-looking front bumper plus modified headlight technology. The taillights will feature a new design, and we can also make out some modifications to the trunk. Nothing is known yet about a possible replacement for the current high-revving 2.0L 200hp boxer engine. Expect an official debut in early 2020.

’21 Three-Row Wagoneer This is one of the first looks at the ’21 Jeep Wagoneer prototype. Jeep will re-introduce a three-row SUV to its U.S. lineup through a RAM 1500-based vehicle that will form the basis of its next upward move. The Wagoneer will compete with the Ford Expedition and GMC Yukon. Three rows of seats are implied, with an expected capacity of as many as eight. Power will likely be sourced from the Ram 1500’s current engines, which includes a 3.6L V6 with or without a 48-volt boost system, as well as the 5.7L V8. A plug-in hybrid could be offered. A more plush, Grand Wagoneer version is expected soon after the debut to compete with the Navigator and Range Rover. The ’21 Wagoneer, however, is expected to be seen by mid-2020.

SEMA News—February 2020

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Silverado ZRX Mule Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX. These photos are believed to be an early mule of that vehicle. In its original report from September 2019, GM Authority stated that the rumored Silverado ZRX will slot above the current Trail Boss in the lineup and “feature a more robust suspension, front and rear electronic lockers and modified bumper treatments for improved departure and approach angles.” The model features a modified front bumper that’s noticeably shorter than anything currently offered on the Silverado, resulting in massive improvements in approach angle. There’s also a piece that juts from that shorter front bumper.
Nissan 370 Z It looks like the time is ripe for another sports car from Japan—and especially for the replacement of today’s Nissan 370 Z. A test mule for its successor was caught undergoing high-speed testing recently at the German Nürburgring. The prototype features extra air intakes in the front bumper and is clearly a mule for a replacement of the aging Nissan 370 Z, which hit the market in 2013 in its current form. Testing alongside the 370 Z mule was the new Toyota GR Supra, which signals that Nissan plans to increase power from today’s 328hp 3.7L V6 to at least the Supra’s 340 hp, and hence the Nismo’s 344hp unit to a sportier motor somewhere beyond 360 hp.
Subaru BRZ The Subaru BRZ just received a facelift a little more than two years ago, but here are new shots of yet another makeover, which comes as a little surprise. The prototype snapped at the German Nürburgring is the first sighting of a second update to the current BRZ. It’s clearly visible that the BRZ will receive a more-aggressive-looking front bumper plus modified headlight technology. The taillights will feature a new design, and we can also make out some modifications to the trunk. Nothing is known yet about a possible replacement for the current high-revving 2.0L 200hp boxer engine. Expect an official debut in early 2020.

’21 Three-Row Wagoneer This is one of the first looks at the ’21 Jeep Wagoneer prototype. Jeep will re-introduce a three-row SUV to its U.S. lineup through a RAM 1500-based vehicle that will form the basis of its next upward move. The Wagoneer will compete with the Ford Expedition and GMC Yukon. Three rows of seats are implied, with an expected capacity of as many as eight. Power will likely be sourced from the Ram 1500’s current engines, which includes a 3.6L V6 with or without a 48-volt boost system, as well as the 5.7L V8. A plug-in hybrid could be offered. A more plush, Grand Wagoneer version is expected soon after the debut to compete with the Navigator and Range Rover. The ’21 Wagoneer, however, is expected to be seen by mid-2020.

SEMA News—February 2020

GLOBAL TIRE EXPO NEW PRODUCTS

By Douglas McColloch

The Newest Tires for 2020

The Latest Treads and Tire Accessories From the 2019 SEMA Show

Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $2.46 billion in sales last year, according to the latest “SEMA Market Report”—they warrant their very own floor (along with their companion wheels) at the Las Vegas Convention Center for the annual SEMA Show.

One reason why tire sales remain robust could be the fact that the sheer number of tread patterns and available sizes have never been more varied. From sticky-compound off-road treads to ultra-grippy track tires, there’s a tire for just about any road surface, vehicle application, wheel diameter or driving style. What follows here is the roster of tires and tire-related products that were displayed in the New Product Showcase at the 2019 SEMA Show.

ATEQ TPMS Tools LC VT56 With Sync-ID Technology The VT56 is an all-in-one comprehensive TPMS tool with coverage for American, European and Asian vehicles, now with Sync-ID technology. Technicians need to learn how to perform only one unique OBD relearn procedure for all vehicles with direct-TPMS systems, instead of hundreds. Sync-ID is non-intrusive and uses OE-compliant standards. 734-838-6119 www.ateq-tpms.com PN: TS56-1002TTD
Atturo Tire Trail Blade ATS The Atturo Trail Blade AT Sport is the latest all-terrain tire for aftermarket applications. The sidewall design of the ATS is said to be the most aggressive available for any all-terrain tire. The tread pattern emphasizes wet traction and low noise, with excellent road feel. The Trail Blade ATS size range is from 17–24 in., including 12-ply-rated sizes. 855-632-8031 www.atturo.com
Atturo Tire Trail Blade MTS Atturo’s Trail Blade MT Sport is the race-inspired evolution of the MT. An ultra-modern aggressive sidewall draws buyers, while the new tread pattern is a mudslinging phenom. Made for 12-in.-wide wheels, the 35x13.5R20 is now available. The Trail Blade MTS size range is from 17 up to 24 in., including select 12-ply-rated sizes. 855-632-8031 www.atturo.com PN: TBMS-L73D0AFA
Chariot Concepts/Trustack Tire Dolly TruStack Tire Dolly Premium, professional-grade round platform dolly designed specifically for tires. Super-stable five-caster design, sealed bearings and two foot brakes. Its 30-in. diameter and 1,000-lb. capacity welcomes big 35-in. RV tires and wheels. Patented lash system holds the stack together, strap included. Patented EZ Steer caster configuration means one-handed steering. 800-448-1876 www.chariotconcepts.com PN: TS30EZ100
Cooper Tire & Rubber Co. Discoverer EnduraMax Rough roads are everywhere, so driving to work can be like driving off-road. The new Discoverer EnduraMax puts technology from Cooper’s rugged off-road tires into small- and midsize SUV tires. The unique design and formulation of the tread helps resist added wear and tear from rough roads that can chew up tires and shorten their life. 419-423-1321 www.coopertire.com PN: 90000036867
Bartec USA LLC Rite-Sensor The Rite-Sensor is a single-SKU, multi-frequency, programmable replacement TPMS sensor. Easily and quickly programmed using a Bartec TPMS tool, the Rite-Sensor is the Rite choice for tire or service businesses. Rite-Sensor will save on inventory costs, save processing time, and will help users be more competitive in their businesses. 855-877-9732 www.bartecusa.com PN: RS-1000
Bartec USA LLC Tech400ProE/Rite-Sensor Bundle The Tech400ProE bundle combines the 400Pro economy kit with 12 Rite-Sensors to create an amazing TPMS diagnostic and repair solution. Bartec USA says that the Tech400Pro features the best OBD-II coverage and unique features such as placard adjusting and Wi-Fi updating. Add 12 programmable Rite-Sensors, and users can repair at least three vehicles right out of the box. 855-877-9732 www.bartecusa.com PN: WRT400PROE-RS12
Continental Tire CrossContact LX25 Continental Tire’s next-generation premium crossover and small-SUV all-season tire line was developed with a focus on long tread life. Engineered to be quiet, fuel efficient and responsive, with styling to complement today’s crossover vehicles. 704-583-3900 www.continentaltire.com
BKT USA Inc. MudPower HD MudPower HD has been specifically engineered for skid steers. Its deep tread design and special lug pattern provide excellent traction on wet and soft soil. Mud Power HD is made of a special industrial compound and features a strong nylon casing, resulting in an extended tire life cycle even under severe conditions. 330-836-1090 www.bkt-tires.com PN: 94062379
Chariot Concepts/Trustack Tire Dolly Sidewall Signpost Snaplock Edition Sign support for tire sidewalls. Adjusts to fit 15–24-in. tires. Lever lock/release mechanism makes installation easy. Signs are held in place with Velcro for easy repositioning. Mounting holes available if mechanical means preferred. Not limited to boring round signs. Accepts unique, odd, creative shapes. Finally display tires in a windstorm. 800-4481876 www.chariotconcepts.com PN: SS1524SL
Continental Tire TerrainContact H/T Continental Tire’s premium highway-terrain tire for light trucks and fullsize SUVs that’s built to get the job done. Strong, durable and quiet, with a focus on exceptional tread life, providing the perfect balance between toughness and on-road manners. 704-583-3900 www.continentaltire.com
Cooper Tire & Rubber Co. Evolution M/T The Evolution M/T tire is targeted to those who take pride sporting in a muddy truck. With its mud slingers, earth diggers and stone barriers, the Evolution M/T is built to tackle muddy fields, grip rough backroads and spit out sharp stones. For severe weather, the Evolution M/T comes equipped with stud holes to combat icy conditions. 419-423-1321 www.coopertire.com PN: 90000035018
Greenball Corp. Kanati Armor Hog ATX The Kanati Armor Hog is said to be the industry’s first 12-ply-rated light-truck tire constructed with a robust all-steel body ply for heavy-duty towing and payloads. The stronger all-steel casing delivers superior impact and puncture resistance for greater dependability, while its optimized tread ensures a comfortable and quiet ride. 800-946-9412 www.greenballtires.com PN: LA2035125F
Cooper Tire & Rubber Co. Mastercraft Courser AXT2 The Courser AXT2 tire is made for people who use their vehicles to work hard and play hard. Specifically crafted to combat cuts and chips from gravel/dirt roads, the Courser AXT2 tire is ready to take on tough worksite hauls and muddy dirt roads, thanks to its durable cut and chip tread pattern, tough off-road sidewall and improved 55,000-mi. warranty. 800-537-9523 www.coopertire.com PN: 90000037538
Dill Air Controls VS-280-SS According to the company, the Dill VS-280-SS is the shortest TPMS clamp-in stem. Used for all AM wheels, specifically with very tight space tolerances. Made of polished, corrosion-resistant metal. Tested to 200 mph and 200 psi. Accepts air chucks. Fits Dill hybrid sensors #5001 and #5002 and OEM sensors that use VS-950, VS-20 and VS-65 snap-in valves. 800-815-3455 www.dillvalves.com PN: VS-280-SS
ESCO Air Reducer 90 psi The ESCO air reducer was designed for application on hydraulic and air-powered tools to permit the controlled, safe flow of air by reducing the pressure to two designated settings: 90 or 110 psi. The air reducer is a simple, affordable solution to reduce tool downtime and ensure long life for air or hydraulic shop equipment. 352-754-1117 www.esco.net PN: 10609
Kenda Tire Klever A/T2 KR628 Premium performance for value-driven consumers. Exceptional ride and comfort for an all-terrain tire with strong durability, aggressive styling and an optimized tread design. Said to be the best solution for SUV, light-truck and 4x4 owners on the road, in snow or off-road. Klever A/T2 is 3PMSF Winter Snowflake certified and has 50,000- (LT) or 60,000-mile (metric) warranty. 614-729-7865 www.kendatire.com/en-us PN: 123123123
Mickey Thompson Tires & Wheels Baja Boss The Baja Boss is an ultra-premium radial mud-terrain tire featuring an asymmetric tread pattern and all-new PowerPly XD three-ply construction. Available today in 18 sizes from 17- to 24-in. wheel diameters. Coming soon in 15 new sizes ranging from 15- to 22-in. wheel diameters. 800-222-9092 www.mickeythompsontires.com PN: 90000033779
Hunter Engineering Co. Any-Wear Quick Tread Any-Wear Quick Tread measures the tire-tread depth of vehicles. Motorists drive their vehicles through the system, the tires are scanned, and the vehicles are identified. Motorists can view their results instantly or text in to access their digital reports. The unit is ideal for high-traffic areas, such as car washes, parking garages and drive-through lanes. 314-731-0000 www.hunter.com
Greenball Corp. Centennial Navpoint HTX The new Centennial Navpoint HTX is a versatile all-season tire made for light trucks and SUVs. Designed as a superior highway-terrain tire, the Navpoint HTX is prepared to take on adverse weather or road conditions while providing a smooth and comfortable ride on clear, weather-free roadways. 800-946-9412 www.greenballtires.com PN: TNV1626575E
Hwi Li Hwa Auto Parts (Tire Supplies) Dual Tire-Pressure Equalizer Iqua inflating stem fills both tires at once and allows air transfer from one tire to the other, equalizing the pressure in both tires.  +86-13864873995
Katana Wheels/Arroyo Tires Arroyo Tamarock M/T Tamarock M/T mud-terrain tire. Solid square shoulder increases the contact with ground. Aggressive sidewall design prevents damage while increasing grip when submerged in mud and during rock climbing. Wide and deep grooves enhance anti-skid performance during rain and snow conditions. 877-449-4335 www.arroyotires.com PN: ATMT005
Mickey Thompson Tires & Wheels Baja Pro X Baja Pro X is designed for rock bouncing, rock crawling, mud bogging or just showing off. Built to perform in nature’s harshest conditions. Off-road use only. Not street-legal. Five new sizes coming Q1, including three sizes developed specifically for side-by-side applications. 800-222-9092 www.mickeythompsontires.com PN: 90000031326
Mickey Thompson Tires & Wheels Baja Boss X The Baja Boss X is an off-road-use-only radial mud terrain tire featuring a sticky compound for excellent off-road traction and durability. The Baja Boss X also features an asymmetric tread pattern and the competition-proven PowerPly XD three-ply sidewall construction. Sizes available include 37x12.50R17LT and 40x13.50R17LT. 800-222-9092 www.mickeythompsontires.com PN: 90000038404
Mickey Thompson Tires & Wheels Baja Pro XS According to the company, the Baja Pro XS is the world’s tallest DOT-approved light-truck tire. Designed after the extreme Baja Pro X, the Baja Pro XS is the necessary tire for on- and off-road rigs. With a tough four-ply bias construction, this tire can handle any terrain. Coming soon in 10 sizes, ranging from 35 in. up to 58 in. tall. 800-222-9092 www.mickeythompsontires.com PN: 90000036753
Nexen Tire America Roadian MTX The Roadian MTX was designed with versatility in mind, featuring reversible sidewall designs to allow the ultimate choice in customization. Featuring a three-ply design, F-load weight rating and 80-psi capable, this tire excels on the highway hauling heavy loads or rock crawling in the wilderness while still having excellent road manners. 909-923-4011 www.nexentireusa.com PN: 16270
Nexen Tire America Roadian GTX The Roadian GTX was designed for crossovers and SUVs that are used year-round in all conditions. It features what is said to be the most comprehensive warranty in the segment: a treadwear warranty of 70,000 miles, road hazard protection, 36 months of roadside assistance, and a 45-day trial. It covers more than 90% of the market with 34 sizes and has enhanced light snow grip. 909-923-4011 www.nexentireusa.com PN: 17040NXK
Mickey Thompson Tires & Wheels Sportsman SR The Mickey Thompson Sportsman S/R is said to be the undisputed classic hot-rod tire. The Sportsman S/R radial is built in a unique flamed tread pattern. The extra-wide rears with matching skinny fronts make for the best combination available. Available today in 28 sizes. New front-runner size available in January. 800-222-9092 www.mickeythompsontires.com PN: 90000038822
Schrader TPMS Solutions EZ-Sensor 90 Degree EZ-sensor 90 Degree is said to be the market’s first OE-approved TPMS sensor designed for specialty aftermarket wheels with 90-degree valve holes. This sensor comes with four valve-stem options for further customization. Its 97% vehicle coverage combines 314.9-, 315- and 433-MHz applications, and it is compatible with most TPMS programming tools. 800-288-1804 www.schradersensors.com PN: 33900
Schrader TPMS Solutions EZ-Sensor Go Schrader says that EZ-Sensor Go is the market’s fastest TPMS sensor and offers 1- to 3-second sensor programming. This sensor features the same great benefits and features as EZ-Sensor; includes 97% vehicle coverage and a single SKU; combines 314.9-, 315- and 433-MHz applications; achieves OE-quality requirements; and is compatible with most TPMS programming tools. 800-288-1804 www.schradersensors.com PN: 33560
TRAC Tire Rotation Assistance Cart Tire Rotation Assistance Cart The TRAC Tire Rotation Assistance Cart is a tool to assist with the removal and installation of the wheel/tire assembly on or off of a vehicle. The cart rolls under the tire and supports the weight of the tire, allowing the technician to not have to lift the wheel/tire from the vehicle and therefore saving his/her back. 720-231-1839 www.liftwithtrac.com PN: LWT001
Tire Service International LLC Jet Pak Modernize a manual discharge bead seater into a truly ergonomic, more powerful, efficient tool with a forward handle for better balance. Simply replace the existing ball or butterfly valve with the new JetPak from Tire Service International and enjoy its improvements immediately. 602-437-5020 www.buytsi.com PN: CH-1.5JP/CH-2.0JP
Rema Tip Top Expel Air Line Filter The Expel compressed air filter will dramatically improve compressed air systems. The unique patented design allows it to efficiently remove 99.9999% of liquid, oil, water and removes other contaminants down to 1 micron when installed at point of use. According to the company, the Expel is the world’s first cleanable, reusable compressed air filter. 800-225-7362 www.rematiptop.com/sema/expel PN: 5191642
Vee Rubber Mercenary The inspiration for the Mercenary tire was taken from Baja light-truck race tires. With a bold new design, tough eight-ply construction and DOT marks, this tire has it all. The Mercenary offers an industry first with three sidewall colors or black. The Mercenary tire is designed to take any abuse a modern side-by-side can dish out. 404-305-9394 www.veemototires.com PN: VT40911
Yokohama Tire Advan Apex Yokohama’s ultra-high-performance heritage rolls on with the new Advan Apex. Made for the North American market, the Y-rated Apex comes in 44 sizes, with 17- to 20-in. fitments for a wide range of sports cars, high-end performance vehicles and American musclecars. The Apex has a 25,000-mi. limited tread warranty (12,500 mi. on staggered fitments). 800-423-4544 www.yokohamatire.com PN: 110160130
Yokohama Tire Advan Sport A/S+ The best in all-season performance just got better with Yokohama’s new all-season Advan Sport A/S+. Backed by a 55,000-mi. limited tread warranty (27,500 mi. on staggered fitments), the W- and Y-rated Sport A/S+ comes in 65 sizes, from 16- to 21-in. fitments and for luxury vehicles, high-end performance vehicles, sports cars and American musclecars. 800-423-4544 www.yokohamatire.com PN: 110140655
Tire Stickers Cerebrum Smart Tire Sensor TPMS is now obsolete. Tire Stickers says that Cerebrum is the world’s first smart tire system utilizing revolutionary sensor technology mounted directly to the tire. Cerebrum sensors provide advanced tire-pressure and temperature data to the vehicle ECU as well as tread depth, alignment and tire performance data to the operator through a convenient mobile application. 424-272-0321 www.cerebrum-sensor.com PN: CEREBRUMV01
Yokohama Tire Geolandar X-CV For luxury SUV and crossover owners, there haven’t been a lot of choices for replacement tires—until now. Yokohama Tire’s new Geolandar X-CV fills the need with 23 W-speed-rated sizes covering nearly all 18–22-in. luxury SUV/crossover fitments. 800-423-4544 www.yokohamatire.com PN: 110157001
Yokohama Tire Avid Ascend LX U.S.-made, Yokohama’s premium touring tire, the new Avid Ascend LX, is available in 39 T-, H- and V-rated sizes ranging from 15–18 in. Made for passenger cars, minivans and crossovers, the Ascend LX offers longer tread life, superior wet traction, dependable winter traction and a quiet, smooth ride plus a hefty 85,000-mi. tread life warranty. 800-423-4544 www.yokohamatire.com PN: 110132823
Yokohama Tire Advan A052 Street-legal and race-ready, Yokohama’s new ultra-high-performance Advan A052 is ready to roll. Geared toward sports-car, track-day and race enthusiasts, it’s offered in 37 V-, W- and Y-rated sizes, from 14 to 20 in. with a 7/32-in. tread depth. New features include an asymmetric tread pattern and special compound derived from Yokohama’s racing heritage. 800-423-4544 www.yokohamatire.com PN: 110115219
Yokohama Tire Geolandar X-AT Rugged gets redefined with Yokohama’s new Geolandar X-AT extreme all-terrain tire. The X-AT is available in 27 sizes, ranging from 15–22 in. It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pickups and SUVs, no matter how or where they’re driven. 800-423-4544 www.yokohamatire.com PN: 110116004

SEMA News—February 2020

FROM THE HILL

By Christian Robinson

Golden State Great

California Assembly Member Tim Grayson Awarded Legislator of the Year

Assembly Member Tim Grayson was recognized for his efforts in the California legislature to promote policies and legislation that support the automotive aftermarket industry.

California Assembly Member Tim Grayson was announced as the winner of the Stephen B. McDonald Legislator of the Year award at the 2019 SEMA Show. Representing California’s 14th District, Assembly Member Grayson was recognized for his efforts in the state’s legislature to promote policies and legislation that support the automotive aftermarket industry.

Assembly Member Grayson is proudly counted among the hundreds of lawmakers comprising the SEMA-supported State Automotive Enthusiast Leadership Caucus and has routinely demonstrated his commitment to the industry. The annual award is presented to a state lawmaker who has gone above and beyond to support the industry in their home state and was named for SEMA’s late Vice President of Government Affairs Stephen B. McDonald, who was the leading advocate behind the founding and growth of the caucus.

“Since I was a teenager, I’ve enjoyed the challenge and satisfaction that come with customizing my cars,” Assembly Member Grayson said. “I’m a proud owner of classic cars, but I’m even more proud of the opportunity to support this exciting and innovative industry.”

Assembly Member Grayson was one of the driving forces behind legislation to immediately restore law enforcement’s ability to issue fix-it tickets, providing car owners 30 days to correct suspected violations of California’s exhaust noise limits. In 2018, the state passed legislation that removed that ability and which generated significant concern within the $3 billion exhaust-related marketplace and enthusiast community.

In response, Assembly Member Grayson, along with his colleague, Assembly Member Jim Frazier, authored legislation (AB 390) to immediately reinstitute fix-it tickets, which was quickly passed by the Assembly Transportation Committee without opposition. From there, language from the bill was included in a larger budget package (SB 112) and championed by Assembly Member Grayson, who shepherded it past the finish line. With Gov. Gavin Newsom’s signature in late September, fix-it tickets were once again being issued to motorists.

Included in Assembly Member Grayson’s collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

Assembly Member Grayson was first elected to serve in the California Assembly in November 2016 as the representative for the 14th district, which encompasses portions of Contra Costa and Solano Counties. In 2010, Grayson was elected to serve on the Concord city council, winning reelection in 2014 and serving on the council until his election to the assembly. He also served as Concord’s mayor from 2014–2015.

Assembly Member Grayson is the son of a Teamster father, and his mother was a public transit worker. In fact, he was the first in his family to earn a college degree. He also has maintained a license as a general building contractor since 1997.

In addition to being a lawmaker, Assembly Member Grayson, along with his wife Tammy, is also an enthusiast. Included in the Graysons’ collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

“SEMA members create thousands of jobs in California and contribute greatly to the economic vibrancy of our state,” he said. “I look forward to working with SEMA for years to come and hopefully having the honor to show and participate in a future SEMA event.”

SEMA News—February 2020

FROM THE HILL

By Christian Robinson

Golden State Great

California Assembly Member Tim Grayson Awarded Legislator of the Year

Assembly Member Tim Grayson was recognized for his efforts in the California legislature to promote policies and legislation that support the automotive aftermarket industry.

California Assembly Member Tim Grayson was announced as the winner of the Stephen B. McDonald Legislator of the Year award at the 2019 SEMA Show. Representing California’s 14th District, Assembly Member Grayson was recognized for his efforts in the state’s legislature to promote policies and legislation that support the automotive aftermarket industry.

Assembly Member Grayson is proudly counted among the hundreds of lawmakers comprising the SEMA-supported State Automotive Enthusiast Leadership Caucus and has routinely demonstrated his commitment to the industry. The annual award is presented to a state lawmaker who has gone above and beyond to support the industry in their home state and was named for SEMA’s late Vice President of Government Affairs Stephen B. McDonald, who was the leading advocate behind the founding and growth of the caucus.

“Since I was a teenager, I’ve enjoyed the challenge and satisfaction that come with customizing my cars,” Assembly Member Grayson said. “I’m a proud owner of classic cars, but I’m even more proud of the opportunity to support this exciting and innovative industry.”

Assembly Member Grayson was one of the driving forces behind legislation to immediately restore law enforcement’s ability to issue fix-it tickets, providing car owners 30 days to correct suspected violations of California’s exhaust noise limits. In 2018, the state passed legislation that removed that ability and which generated significant concern within the $3 billion exhaust-related marketplace and enthusiast community.

In response, Assembly Member Grayson, along with his colleague, Assembly Member Jim Frazier, authored legislation (AB 390) to immediately reinstitute fix-it tickets, which was quickly passed by the Assembly Transportation Committee without opposition. From there, language from the bill was included in a larger budget package (SB 112) and championed by Assembly Member Grayson, who shepherded it past the finish line. With Gov. Gavin Newsom’s signature in late September, fix-it tickets were once again being issued to motorists.

Included in Assembly Member Grayson’s collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

Assembly Member Grayson was first elected to serve in the California Assembly in November 2016 as the representative for the 14th district, which encompasses portions of Contra Costa and Solano Counties. In 2010, Grayson was elected to serve on the Concord city council, winning reelection in 2014 and serving on the council until his election to the assembly. He also served as Concord’s mayor from 2014–2015.

Assembly Member Grayson is the son of a Teamster father, and his mother was a public transit worker. In fact, he was the first in his family to earn a college degree. He also has maintained a license as a general building contractor since 1997.

In addition to being a lawmaker, Assembly Member Grayson, along with his wife Tammy, is also an enthusiast. Included in the Graysons’ collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

“SEMA members create thousands of jobs in California and contribute greatly to the economic vibrancy of our state,” he said. “I look forward to working with SEMA for years to come and hopefully having the honor to show and participate in a future SEMA event.”

SEMA News—February 2020

FROM THE HILL

By Christian Robinson

Golden State Great

California Assembly Member Tim Grayson Awarded Legislator of the Year

Assembly Member Tim Grayson was recognized for his efforts in the California legislature to promote policies and legislation that support the automotive aftermarket industry.

California Assembly Member Tim Grayson was announced as the winner of the Stephen B. McDonald Legislator of the Year award at the 2019 SEMA Show. Representing California’s 14th District, Assembly Member Grayson was recognized for his efforts in the state’s legislature to promote policies and legislation that support the automotive aftermarket industry.

Assembly Member Grayson is proudly counted among the hundreds of lawmakers comprising the SEMA-supported State Automotive Enthusiast Leadership Caucus and has routinely demonstrated his commitment to the industry. The annual award is presented to a state lawmaker who has gone above and beyond to support the industry in their home state and was named for SEMA’s late Vice President of Government Affairs Stephen B. McDonald, who was the leading advocate behind the founding and growth of the caucus.

“Since I was a teenager, I’ve enjoyed the challenge and satisfaction that come with customizing my cars,” Assembly Member Grayson said. “I’m a proud owner of classic cars, but I’m even more proud of the opportunity to support this exciting and innovative industry.”

Assembly Member Grayson was one of the driving forces behind legislation to immediately restore law enforcement’s ability to issue fix-it tickets, providing car owners 30 days to correct suspected violations of California’s exhaust noise limits. In 2018, the state passed legislation that removed that ability and which generated significant concern within the $3 billion exhaust-related marketplace and enthusiast community.

In response, Assembly Member Grayson, along with his colleague, Assembly Member Jim Frazier, authored legislation (AB 390) to immediately reinstitute fix-it tickets, which was quickly passed by the Assembly Transportation Committee without opposition. From there, language from the bill was included in a larger budget package (SB 112) and championed by Assembly Member Grayson, who shepherded it past the finish line. With Gov. Gavin Newsom’s signature in late September, fix-it tickets were once again being issued to motorists.

Included in Assembly Member Grayson’s collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

Assembly Member Grayson was first elected to serve in the California Assembly in November 2016 as the representative for the 14th district, which encompasses portions of Contra Costa and Solano Counties. In 2010, Grayson was elected to serve on the Concord city council, winning reelection in 2014 and serving on the council until his election to the assembly. He also served as Concord’s mayor from 2014–2015.

Assembly Member Grayson is the son of a Teamster father, and his mother was a public transit worker. In fact, he was the first in his family to earn a college degree. He also has maintained a license as a general building contractor since 1997.

In addition to being a lawmaker, Assembly Member Grayson, along with his wife Tammy, is also an enthusiast. Included in the Graysons’ collection are two classic Ford Mustangs, including a ’67 Fastback and a ’65 coupe that is currently being restored.

“SEMA members create thousands of jobs in California and contribute greatly to the economic vibrancy of our state,” he said. “I look forward to working with SEMA for years to come and hopefully having the honor to show and participate in a future SEMA event.”

SEMA News—February 2020

INDUSTRY NEWS

Fast Facts

Daystar Products International announced that Greg Adler joined Daystar International’s board of directors. Adler’s lifelong experience as a multi-generational enthusiast, business owner, CEO, CPA, SEMA Board of Directors member and chairman of the board for the Off Road Business Association adds expertise for Daystar’s family of 11 brands.

MotorTrend Group announced the Four Wheeler Adventure Expo, a unique event for adventure travel enthusiasts, to be held March 7–8, 2020, at the Orange County Fair & Events Center in Costa Mesa, California. The Expo will host classes and seminars to prepare attendees for their next adventure, with travel workshops hosted by the Four Wheeler magazine team and top adventure experts. Attendees can gear up with the latest camping and travel equipment, mountain bikes and off-road vehicles in the exhibitor midway. MotorTrend Group will produce this new event in partnership with Lodestone Events, the producers of Overland Expo.

Distinctive Industries celebrated 50 years in the automotive upholstery aftermarket industry last year. Founded in 1969 by John Forrister and his son, Dwight, Distinctive Industries began producing and selling custom-crafted restoration interiors for Volkswagens and Ford Mustangs of the era. In 1986, Dwight Forrister founded Classic Soft Trim, establishing a nationwide network of restyling centers. Following in his family’s footsteps, third-generation Aaron Forrister founded Roadwire LLC to supply precision-crafted leather interiors and accessories to Classic Soft Trim and other restyling professionals.

AirPro Diagnostics LLC announced that Aaron Clark accepted the company’s position as vice president of strategic initiatives. “Everyone at AirPro is excited to have Aaron join our team,” said Michael Quinn, AirPro’s senior vice president of business development. “Aaron is well known and highly respected in the industry. We know that his expertise and knowledge of collision repair and vehicle technologies will be a great asset to AirPro and deepen our bench of talented industry professionals.”

Diesel Parts of America (DPA) was acquired by DSS ProDiesel, based in Nashville, Tennessee. DPA brings extensive international diesel fuel-injector experience to DSS ProDiesel, creating a combined company that serves the diesel fuel-injector needs of more than 50 countries. Financial terms of the purchase were not disclosed.

Icahn Automotive was awarded the Chief Executive Officer and President’s Pride in Partnership Award by Lincoln Technical Institute. The presentation was made to Pep Boys representatives during a career fair and recognized the company’s recently established “Race to 2026” program, which has invested in and supported promising future automotive technicians through scholarships, partnerships with schools, and continuing education opportunities in an effort to fill the projected automotive technician gap. President Robert Paganini nominated Icahn Automotive for the award, which is given to one of the school’s top partners across the country each quarter.

Yokohama Tire hired 20-year IT veteran Pavan Desaneni as its new vice president of information technology. He replaces Wasi Ahmed and will report to Tom Masuguchi, Yokohama executive vice president and CFO. Desaneni joined Yokohama in 2014 as senior manager of enterprise architect and platform. He was promoted to director of enterprise architect and platform before ascending to vice president.

Firestone Industrial Products Company LLC (FSIP) announced that Zouhair Lazreq joined the company as director of engineering. Lazreq brings years of product engineering experience to his new role. He joins FSIP from Dana Inc., where he most recently served as director of engineering and technical fellow. Prior to that, he gained experience as lead engineer in noise, vibration and harshness for Ford Motor Co. and senior project engineer with Roush Industries.

AirPro Diagnostics LLC announced that Kelly Roberts joined its team to help manage distribution and services of its patented remote scanning, programming and calibrations solution in the Canadian provinces of Ontario, Manitoba and Quebec. Roberts joins AirPro from a large dealership shop in North Bay, Ontario. He holds Red Seal Journeyman credentials as well as multi-level I-CAR Platinum technician status.

Goodguys Rod & Custom Association has announced a long-term partnership with Torrance, California-based Global Electronic Technology. The new partnership, which launched January 1, 2020, solidifies and designates the global provider of credit card processing solutions and services as the official credit card processing partner of Goodguys. Global Electronic Technology, currently a primary sponsor in the NHRA Funny Car ranks, is branching out to the hot-rod and custom-car market with Goodguys.

Thermo-Tec named Randy Pugh its new marketing coordinator. He will handle all of Thermo-Tec’s marketing, graphics and photography. He most recently served as the creative director at JEGS and has 25 years of graphics experience and 35 years of photography experience, including at national automotive magazines and for several JEGS catalog covers and product photos. Pugh started in the automotive industry in 2005 as a graphic designer.

United Engine & Machine Co. has announced the addition of Nick D’Agostino as its director of product development. In his new role, D’Agostino will manage development of both cast and forged piston applications. With more than 19 years in the automotive industry, D’Agostino’s core competency rests firmly in performance racing, which is an asset for the ICON Forged Piston lineup.

Lubrication Specialties Inc. (LSI) announced the immediate promotion of Brett Tennar, LSI’s former plant manager and vice president of operations, to president. The announcement was made recently by LSI’s founder and CEO Chris Gabrelcik. Hired in 2016 as LSI’s plant manager, Tennar was promoted to vice president of operations in 2018.

Cooper Tire & Rubber Co. named Ben Patel senior vice president and chief technology officer. Patel is responsible for product planning and development, as well as engineering and technology across all regions. Patel joins Cooper following eight years at Tenneco Inc., where he most recently served as senior vice president, chief technology officer.

Stertil-Koni USA has announced that Jim Sylvester, vice president of sales, has retired after 21 years of in sales and distributor support. Sylvester joined Stertil-Koni USA Inc. in 1998, and played a significant role in helping the company grow more than 50-fold in the heavy-duty vehicle-lift industry across North America.

SCORE International announced that it has entered a new partnership with 4 Wheel Parts (4WP) as the presenting partner and official retailer for the 2019 SCORE Baja 1000 race as well as the 2020 and future SCORE Baja 500 and SCORE Baja 1000 races. “Partnering with SCORE International is an exciting endeavor for 4WP,” said 4 Wheel Parts CEO Craig Scanlon. “It’s an authentic way for us to continue our commitment to supporting the core of the off-road industry, our large enthusiast customer base and our extensive staff of 4WP off-road experts. SCORE, with its more than 50 years of heritage in off-road, perfectly aligns with who we want to be involved with as a company.”

Zachery Ward of Massena, New York was named the 2019 Mitchell 1/Snap-on Automotive Service Excellence (ASE) Technician of the Future during the recent ASE Fall Board of Governors Meeting and Annual Technician Awards. Ward received a $1,000 cash prize, a one-year subscription to ProDemand auto repair software from Mitchell 1, along with airfare and hotel accommodations to attend the event to receive his award. He has worked as an automotive technician at a Chrysler/Dodge/Jeep/Ram dealership since May 2019.

The Collision Repair Education Foundation (CREF) announced that it has received donations from BASF, including spray guns, paint, materials and equipment with an estimated value of $200,000 that will support multiple automotive refinish programs and students around the country. Donations went to schools that demonstrate a strong curriculum for educating students in collision repair but need assistance due to strained school budgets.

SEMA News—February 2020

HERITAGE

By Drew Hardin

Real Long Test

Photography Courtesy Walt Woron, Petersen Publishing Company Archive

At first glance, this Motor Trend photo from 1959 looks like a very strange comparison test. Who would be cross-shopping a Volkswagen Beetle and a Corvette? And what’s that third vehicle hiding behind the other two?

Editor Walt Woron’s “Driving Around” column in the November 1959 issue (that’s Walt facing the camera) explained the situation.

“Constant improvement of our road test techniques is practically an obsession with us at Motor Trend,” he wrote. “In looking ahead to 1960 and the many new cars that will be showing up, we have been investigating new methods of testing. We have also been searching out new courses over which we could take the cars. We want such courses to include every conceivable type of terrain and road, and—as much as possible—to also include different weather conditions.”

Except “different weather conditions” can be a tough ask in Petersen Publishing Company’s sunny Southern California home, he admitted. Which is why he and two other staff members decided to take three cars on a “jaunt to Las Vegas, Nevada, by way of Death Valley. We knew that on the way there we would encounter some city and town traffic, numerous winding roads, some good straight stretches of highway, lots of desert, a number of grades, and a long run at below sea level. Our route back would take us cross-desert once more, up and over a 7,900-ft. summit, through miles of mountain roads (where there’s plenty of snow in the winter), then down through city traffic. It was to be a two-day run of over 700 mi. Temperatures at this time of year [late August] would vary from a low of 70ºF in the mountains to 110ºF in Death Valley.”

The photo was taken at the 7,378-ft. Blue Ridge Summit in the Angeles National Forest. It was from a different roll of film than pictures Woron shot of the cars in Death Valley—parked in front of a “Sea Level” sign—so we can’t be sure if this was on their way out or back. Given the cars’ clean condition, we’re guessing they hadn’t logged too many miles since leaving Petersen’s Hollywood offices.

The cars Woron chose to run the route represented “a good cross-section of the types we will be testing this year.” The Corvette “was fairly typical of the sports and touring cars,” while the car that’s obscured in the photo, a Studebaker Hawk, “represented the family sedan contingent.” The VW, fitted with a Weber 1/2-in. stroker kit, represented “two types: the imported sedan that is normally not used for such long over-the-road hauls, and the hopped-up, small-engined cars which we expect to become increasingly popular (because it’s one way for them to compete more favorably with the new Detroit compact cars).”

Woron said that the trip was “highly successful” and that the magazine would be using the route for future tests.

“The more mileage you put on a car, the more you can learn about it—good and bad,” he said. “Look for some real long tests in upcoming issues.”

And while the trip wasn’t meant to be a comparison of the three cars, Woron did make note of their “speed and mileage figures.” The pack traveled at an average speed of 49.6 mph, with the running order frequently shuffled “to discount the advantage given to the lead car.” The Studebaker averaged 16.7 miles per gallon, the ’Vette (“with four-barrel carb and Powerglide transmission”) averaged 17.6. “The 1,417cc Volkswagen, despite being in such fast company, averaged an extremely high 28.2 mpg.”