SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.
Thu, 08/06/2020 - 08:14
Thu, 08/06/2020 - 07:24
By Ashley Reyes
 Amy Faulk |
The SEMA Businesswomen’s Network (SBN) has named Amy Faulk of Hypertech as this week’s #SheIsSEMA Spotlight Member.
Faulk is an industry role model who has devoted much of her time and talents to volunteering for SEMA. Among her contributions to numerous task forces and committees, Faulk served on the SEMA Board of Directors and is a founding member of the SBN and SEMA Motorsports Parts Manufacturers Council (MPMC). Her accomplishments and encouragement to women in the industry earned her recognition as one of the first women inducted into the SEMA Hall of Fame in 2002.
The SBN is proud to recognize Faulk, who is named “The Winningest Woman in Racing” by the National Hot Rod Association (NHRA), as this week’s #SheIsSEMA spotlight member.
SEMA: What is the best advice you have ever received?
Amy Faulk: When your sales objective or proposal has been accepted or approved, stop talking and ink the deal.
SEMA: What keeps you involved in this industry?
AF: The people of the industry. Our blood runs performance!
SEMA: On a Saturday, where can you be found?
AF: Either racing my Super Stock Pontiac or helping my husband Kenny work on the car.
SEMA: How do you prepare for an important meeting?
AF: Early, dressed appropriately and prepared.
SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
AF: It would have to be three: Zora Arkus-Duntov, Harley Earl and living Dave Kindig.
Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.
Not an SBN member? Fill out this form to join today.
Thu, 08/06/2020 - 07:24
By Ashley Reyes
Amy Faulk |
The SEMA Businesswomen’s Network (SBN) has named Amy Faulk of Hypertech as this week’s #SheIsSEMA Spotlight Member.
Faulk is an industry role model who has devoted much of her time and talents to volunteering for SEMA. Among her contributions to numerous task forces and committees, Faulk served on the SEMA Board of Directors and is a founding member of the SBN and SEMA Motorsports Parts Manufacturers Council (MPMC). Her accomplishments and encouragement to women in the industry earned her recognition as one of the first women inducted into the SEMA Hall of Fame in 2002.
The SBN is proud to recognize Faulk, who is named “The Winningest Woman in Racing” by the National Hot Rod Association (NHRA), as this week’s #SheIsSEMA spotlight member.
SEMA: What is the best advice you have ever received?
Amy Faulk: When your sales objective or proposal has been accepted or approved, stop talking and ink the deal.
SEMA: What keeps you involved in this industry?
AF: The people of the industry. Our blood runs performance!
SEMA: On a Saturday, where can you be found?
AF: Either racing my Super Stock Pontiac or helping my husband Kenny work on the car.
SEMA: How do you prepare for an important meeting?
AF: Early, dressed appropriately and prepared.
SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
AF: It would have to be three: Zora Arkus-Duntov, Harley Earl and living Dave Kindig.
Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.
Not an SBN member? Fill out this form to join today.
Sun, 08/02/2020 - 14:42
NEW PRODUCTS
By Douglas McColloch
Tools & Equipment New Products
New Parts From the 2019 SEMA Show to Help Enthusiasts Do the Job Right
As the automotive parts aftermarket diversifies into the digital realm, so too does the market for various tools and equipment. A “tool” nowadays could be anything from a basic impact wrench to an ultra-sophisticated digital sensor-recalibration station. In today’s shop environment, a laptop loaded with diagnostic software can be as much a tool as a welder or a clamp. As a market segment, tool and equipment manufacturers are substantial players comprising hundreds of companies. As with other sectors of the aftermarket, many of them have made changes in their workplaces in order to adapt to the COVID-19 pandemic. What follows are tools and equipment products that were showcased in the New Products Showcase displays at the 2019 SEMA Show.
Harbor Freight Tools 800-444-3353 This heavy-duty 3-ton car jack gets vehicles almost 2 ft. off the ground. Extra-low profile reaches under most show cars. Dual-piston rapid-pump technology lifts most workloads in just three and half pumps. |
Lincoln Electric Co. 216-481-8100 Lincoln Electric says that the Viking 2450 all-American welding helmet offers industry-leading 4C lens optics, all-day comfort X6 headgear and a low-profile external grind control button to provide the ultimate blend of comfort and versatility. This lightweight helmet has a large 9.3-sq.-in. auto-darkening viewing area and a perfect 1/1/1/1 optical clarity rating. |
Redline Detection 714-451-1411 A new, made-in-America smoke machine, the award-winning compact design fits inside a locking toolbox drawer. A top-quality tool at a great price, ReadySmoke quickly pinpoints EVAP and intake leaks in just minutes, saving hours and confirming that a repair is done right the first time. |
Adenna LLC 888-323-3662 Free from accelerator and sulfur, which can cause allergic reactions. Five-mil fingertip thickness. Improved elasticity for reduced hand fatigue. Protection against Fentanyl equals 240 min. Extremely low chemical residual and latex-free. More comfortable than regular nitrile. Extended cuff 10.5 in. Textured fingertips for great tactile sensitivity. |
In8 Motion-Shadow Staging Systems 844-742-3698 Patented shadow staging systems display and stage tools for rapid visual/physical access, tool selection/return and seamless tool inventory control. Mobility is ergonomic with large 8-in. wheels. Power (110, USB, 12V, LED) included. Electronics/tools are controlled for use at point of work. Accessories allow full customization. Tool Pro 5.2 fits under lift. |
BoxoUSA 657-291-3950 Switch from SAE to Nm with pushbutton controls. Switch from in.-lb. to ft.-lb. with a click of a button. Battery power and backlight display. |
Schley Products/SP Tools 714-693-7666 The SP Tools 17200 Dodge Cummins injector puller kit removes diesel injectors from ’03–later 5.9L to 6.7L engines using the common rail fuel system. The complicated factory tool requires removal of mid-valve-cover center bolts. The 17200 does the job quickly by slipping the puller cup on the injector, levering it out against a mid-cover bolt. |
Harbor Freight Tools 800-444-3353 The 12V Hercules lithium-ion compact 3/8-in. impact wrench delivers 1,200 in.-lb. of bolt-breakaway torque at speeds of 0–2,500 rpm to power off nuts and bolts fast. A built-in LED light with delay after trigger release gives a clear view in dark spaces. The compact, lightweight design makes this impact wrench easy to use. |
Legacy Manufacturing Co. 800-645-8258 Flexzilla Pro heavy-duty safety couplers and plugs feature Zero Valve Restriction technology that provides the maximum cfm possible. Paired with quick, safe and easy connections, Flexzilla Pro heavy-duty couplers and plugs are said to be the best choice for maximum performance from air tools. |
Adenna LLC 888-323-3662 Black nitrile powder-free. Examination-grade 9-mil-thick fingertip thickness. One of the thickest black-color nitrile gloves on the market. Protect against paint thinners, paints, brake cleaner and chemicals. Due to the unique formulation, these gloves are softer and stretchier than other nitrile gloves. All pricing is per box. |
Vampire Tools 949-748-0552 Vampliers 9-in. linesman side-cutting pliers with unique screw removal jaws. Cable cutter, ideal for a three-core flat cable. Crimper for bare terminals (AWG16~12). High leverage structure for powerful cutting and gripping. Side jaws to remove nuts easily. Vertical serrations to grip screw heads securely. Horizontal serrations for pulling cable ties. |
Schley Products/SP Tools 714-693-7666 The SP Tools 15400 quick-change pneumatic hammers feature three different shaft lengths and a quick-change head design, and they are made from different materials that are each suited for impacting various components on a vehicle. Technicians can choose between a nylon (soft), brass (medium) or steel head to ensure that they do not damage the surface. |
Daytona 3-Ton Low-Profile Steel Professional Floor Jack With Rapid Pump
Viking 2450 All-American Welding Helmet
ReadySmoke
Koda Dusk Blue Low-Derma Nitrile Disposable Gloves
Shadow Staging Systems
Digital SAE/Metric Torque Wrench
Cummins Common Rail Injector Puller
Hercules 12V Lithium-Ion 3/8-in. Compact Impact Wrench
Five-Piece 3/8-in. NPT Flexzilla Pro Heavy-Duty Safety Coupler and Plug Kit
Dark Light Black Nitrile Disposable Gloves
9-in. Linesman Screw Extraction Pliers
Universal Quick-Change Hammer Set
Sat, 08/01/2020 - 14:38
SEMA News—August 2020
NEW PRODUCTS
By Mike Imlay
Authentic Looks, Modern Performance
The Latest Restoration Products to Rejuvenate Cherished Vehicles
Resurrecting and restoring older vehicles to mint condition is a time-honored enthusiast tradition. No matter its age, a rejuvenated classic still has the power to turn heads—on the road, at a car show and wherever else it may materialize. In recent years, however, a new trend has taken hold in the restoration scene: returning a car to “better-than-new” condition through the addition of modern technologies. While exuding a spirit befitting their heritage, these “restomods” also exhibit the drivability, safety and conveniences of their present-day counterparts. This in turn has attracted new consumers into the restoration marketplace. For classic purists and restomodders alike, there were plenty of quality aftermarket products to fuel the hobby at the 2019 SEMA Show. The following pages offer a taste of the category’s latest offerings as seen in the Show’s New Products Showcase.
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“These days logic and practice go hand in hand more than ever. The question is if the current public goes more for restoration or modification. The answer is the latter. There are more orders for modifications than full restorations. Although the stock exchanges are doing better than ever and new jobs are being created, the general mood is uncertainty. The pandemic, the subsequent closures and civil unrest do influence the private sector. People deal with such uncertainty by holding back, spending less money and doing shorter-term projects.”—Ittai I. Racine, CEO, Enicar Connected LLC
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“What’s exciting this year is all the newer body styles that are becoming more and more popular. The early to mid-’80s vehicles are building in available reproduced parts, so that will open another avenue to resellers. In terms of marketing technologies, the newest platforms such as I-Frames and configurators have helped manufacturers distribute the latest data to retailers. Even as I say that, I am sure something new is coming out to make those irrelevant. With companies like Amazon and eBay, end users have new windows and new expectations, but they have also opened our market to the mass public.”—Randall Bates, Sales Manager, Auto Custom Carpet
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“The restoration side of the industry is on fire. We saw a huge insurgence of new customers during the COVID-19 pandemic. With the majority of consumers stuck at home, online sales went through the roof. Many found the time to take the car cover off a classic that’s been tucked away for the past 10 years. With the spike of new customers, parts orders have been shipping out faster than stock orders are coming in. Back orders from manufacturers have caused a delay in shipping orders complete. Retail companies have to deal with longer reorder times and keep customers updated with ETAs for their orders.”—Ben Tucker, CEO, Camaro & Firebird Central
800-633-2358 No seat removal required. A drop-in complete replacement carpet kit for the ’11–’18 Jeep Wrangler Unlimited four-door. This carpet installs in minutes. Available with optional mass backing for an added heat and sound barrier. ACC Inc. says that it is the world’s leading manufacturer of automotive replacement carpet. |
American Autowire 856-933-0801 The Factory Fit product line of more than 5,000 General Motors OEM reproduction harnesses covers most vehicles from ’47–’82. The harnesses are plug-and-play and are built to factory specifications from the original blueprints and drawings. These harnesses are considered to be original for those vehicles where authenticity is desired. |
856-933-0801 This is a modernized, vehicle-specific wiring system for ’80–’86 Ford trucks or Broncos. Modern-style fuse panel, extra circuits for additional power accessories, ability to connect to stock or aftermarket components, vehicle-correct light sockets and switches, and full-color instructions and schematics. |
American Autowire 856-933-0801 Plug-and-play positive and negative heavy-gauge battery cables for ’87–’95 Jeep YJ Wranglers. |
BASF Corp. 800-758-2273 The 285-15 and 285-25 are next-generation direct-to-metal primers available from Glasurit. They are black and white, offering all L-shade tinted undercoats. The 285-15/25 provides an ultra-smooth finish, fast sanding, and extremely good leveling, reducing the amount of sanding time required to achieve a Glasurit finish. |
Classic Industries/OER 800-854-1280 Reproduction hood-mounted turn-signal indicator assemblies. Each quality assembly includes a factory-correct amber lens, a stamped-steel housing, a wiring pigtail harness with accurate ends, a mounting bracket and hardware as original. |
BASF Corp. 800-758-2273 Ideal for removing light contamination from existing paint films, clean-sanded OEM finishes, most unpainted plastic parts, and gel-coated fiberglass. The 151 Cleaner is the first waterborne cleaning solution the Limco brand has ever offered. With no need for reduction, 151 Cleaner is ready for use and VOC-compliant nationwide. |
Classic Industries/OER 800-854-1280 Reproduction grille emblem. Manufactured from quality ABS material and features factory-correct outer and inner inlay color finish, along with accurate mounting studs as original. |
BASF Corp. 800-758-2273 The 151-170 UV Grey Aerosol is a self-guide coating, does not have a tacky or sticky layer on the surface when cured, and provides an exceptionally fast cure. Once cured, the Glasurit 151-170 UV primers are 100% cured, which means no dieback or shrinkage in repair areas. |
Classic Industries/OER 800-854-1280 Reproduction taillamp and backup lenses. Each lens is manufactured from quality acrylic material, offering an authentic replica of the original. Reproduction taillamp bezels. Each bezel is manufactured from quality injection-molded ABS material and replicates the original in detail. |
800-758-2273 The 285-15 and 285-25 are next-generation direct-to-metal primers available from Glasurit. They are black and white, offering all L-shade tinted undercoats. The 285-15/25 provides an ultra-smooth finish, fast sanding, and extremely good leveling, reducing the amount of sanding time required to achieve a Glasurit finish. |
BASF Corp. 800-758-2273 The next-generation epoxy primers are available from Glasurit. Since they are black and white products, they can be mixed to achieve the appropriate L shade. The 801-74 and 801-76 are non-chromated and are compliant in all areas of North America. The 801-74 and 801-76 can be used as a primer, primer surface, and as a wet-on-wet sealer. |
BASF Corp. 800-758-2273 The LP790K White Primer Surfacer and LP810K Black Primer Surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
BASF Corp. 800-758-2273 The next-generation epoxy primers are available from Glasurit. Since they are black and white products, they can be mixed to achieve the appropriate L shade. The 801-74 and 801-76 are non-chromated and are compliant in all areas of North America. The 801-74 and 801-76 can be used as a primer, primer surface, and as a wet-on-wet sealer. |
BASF Corp. 800-758-2273 The LP790K White Primer Surfacer and LP810K Black Primer Surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
BASF Corp. 800-758-2273 The 910 is an ideal pre-paint waterborne cleaner. This product removes light contamination from most plastics, bumpers, previously painted parts and OEM e-coated panels. The 910 is VOC compliant as packaged and can be used throughout North America. |
BASF Corp. 800-758-2273 LP790K white primer surfacer and LP810K black primer surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
Coker Tire 800-251-6336 The American Classic Model A+ radial tire is new and improved for 2020 and is now available with a wide whitewall. This revolutionary tire has the vintage look of an authentic bias-ply tire and the comfort and safety of a modern radial. This new tire is designed for the ’28–’31 Ford Model A but also fits many other applications from the ’20s and ’30s. |
Danchuk Manufacturing Inc. 800-261-9890 The newly improved ’55 Chevrolet grille made by Danchuk is a beautiful example of American excellence. This is the only made-in-the-U.S.A. reproduction grille for ’55 Chevys and is considered superior to any other reproduction available. Only top-quality steel and chrome are used, and stamping and assembly are done at the company’s California facility. |
Fairchild Automotive 847-550-9580 A ’07–’15 Toyota Tundra front and rear door outer belt weatherstrip kit. |
Lloyd Mats 818-768-6001 Lloyd Mats says that it offers the hottest SRT Hellcat emblem floor mats on the market. This sleek new logo is available on all of the company’s custom-fit carpet floor mats for Challengers and Chargers. |
Distinctive Industries 800-421-9777 A ’68–’77 Ford Bronco assembled rear jump seat with storage compartment. Based on an original-style Bronco rear jump seat with the added feature of a forward-tilting seat frame that provides additional storage. A single-button release with an assisted gas strut helps lift and hold the seat in its forward position. Fully assembled and ready to install. |
KNS/Grand General Accessories 800-325-0578 KNS has brought back the popular grille guard with a redesigned fit to cover both OEM and aftermarket bumpers. The four-piece kit comes with hardware and will easily mount to a ’47–’54 Chevy truck. With quality workmanship, stamped steel and polished-chrome mirror finish, this guard will easily add style, protection and value to a restoration. |
Drake Automotive Group 702-853-2060 These billet machined bezels are excellent reproductions of the originals used on the ’67 Shelby as well as the popular Eleanor conversions. Available in satin or polished finishes. Lenses sold separately. |
Lloyd Mats 818-768-6001 Customize a Jeep interior with new, licensed Jeep Grille logo floor mats by Lloyd Mats. Lloyd Mats offers this new logo for Jeep models on four unique carpet lines in a variety of color options. |
Old Air Products 817-531-2665 Hurricane heat, cool and defrost system for ’68–’72 Ford trucks. Unit mounts to firewall with custom mounting plates. Molded plenum fits along bottom edge of the dash for louvers. Electronic switching package integrates with original control to operate dash/defrost and heater functions. Condenser assembly includes receiver/drier and custom tubes. |
Pakelo Lubricants (Risi Performance Oils) 844-472-5356 Designed for classic vehicles from the ’60s–’90s. Made with proper period additives and compatible with rubber and paper gaskets and vintage components. Period-correct zinc and phosphorus packages ensure protection without needing to add the user’s own. Available in classic weights with the following approvals: API SL/CF, SF/CC, GL-3, GL-4 and GL-5. |
Lloyd Mats 818-768-6001 Lloyd Mats offers a new Saleen emblem, available on custom-fit floor mats for Mustangs and related Saleen vehicles. This is the newest logo in a collection of more than 1,000 licensed logo floor mats. |
Metro Moulded Parts Inc. 800-878-2237 Metro Moulded Parts now manufactures socket-head capscrew blackout covers. The 40-piece kit includes these cover sizes: 5 mm (six units), 6 mm (six), 7 mm (six), 8 mm (six), 9 mm (four), 10 mm (four), 11 mm (four), 12 mm (four). Made of silicone and heat-proof to 550°. Wholesale pricing available for kits and individual pieces. Made in the U.S.A., 15-year warranty. |
POR-15–POR Products 480-327-8812 American Icon Clearcoat is the company’s flagship clearcoat. This high-solids 2K urethane clear is a 2:1 mix ratio, featuring user-friendly application, great flow, excellent gloss retention and buff ability, making it ideal for custom painters. |
Old Air Products 817-531-2665 Hurricane heat, cool and defrost system for ’73–’79 Ford trucks. The unit mounts to firewall with custom mounting plates. Switching package features electronic control. Louver packages include adapters for factory A/C louvers or new louvers for non-air trucks. Condenser assembly includes receiver/drier, custom tubes and mounting brackets. |
Precision Replacement Parts 800-367-8241 Exact-fit replacement to seal T-tops and protect the interior. Preinstalled mounting clips and made from ozone-resistant EPDM sponge rubber. |
Metro Moulded Parts Inc. 800-878-2237 Metro Moulded Parts now manufactures hex-nut and hex-bolt blackout covers. The 34-piece kit includes these cover sizes: 10 mm (six units), 11 mm/7/16 in. (four), 12 mm (four), 13 mm/1/2 in. (four), 14 mm/9/16 in. (four), 15 mm (four), 16 mm/5/8 in. (two), 17 mm/11/16 in. (two), 18 mm (two), 20 mm (two). Made of silicone, heat-proof to 550°. Made in the U.S.A., 15-year warranty. |
Original Parts Group Inc./Restoparts Feul tank. 800-243-8355 |
Thyssenkrupp Bilstein of America 858-386-5900 Bilstein ASM-series shock absorbers are designed for classic vehicle applications with factory mounts. Performance-driven damper with race-proven components for ultimate handling. |
Prismatic Powders/Cerakote 541-830-6537 Cerakote Trim Coat is a durable ceramic coating that bonds to the pores of unpainted plastic trim, restoring it to its original appearance while forming a durable top coat, which acts as a layer of protection that lasts for 200 washes or more. |
Retro Manufacturing 888-325-1555 The Detroit mounts seamlessly into classic ’64–’66 Ford Mustangs, Falcons and Rancheros. Built-in iPhone interface, DAB+ and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts and subwoofer output. Mounting hardware and wiring harness included. |
Real Deal Steel 407-585-1957 An 18-gauge steel panel. Includes seven stamped ribs to add strength and simulate Nomad tailgate bar design. Designed to weld in and delete spare tire well. Fits all ’55–’57 Chevy station wagons, sedan deliveries, Nomads and Pontiac station wagons and Safaris. |
Retro Manufacturing 888-325-1555 The New York is a direct-fit replacement for MOPARs, GMs and Fords with 1.5-DIN factory radio. Built-in iPhone interface and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts, and subwoofer output. Mounting hardware and wiring harness included. |
Top Street Performance 562-926-5858 Update an early-’50s Cadillac with a TSP Pro-series ready-to-run distributor. This high-performance unit is said to be a huge upgrade over the stock setup. It works with a 12-volt system and features an adjustable mechanical advance, a circuit board module with digital tachometer output, and a CNC-machined 6061-T6 billet-aluminum housing. |
Retro Manufacturing 888-325-1555 The Daytona mounts seamlessly into a classic GM. Built-in iPhone interface, DAB+ and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts and subwoofer output. Mounting hardware and wiring harness included. |
Thyssenkrupp Bilstein of America 858-386-5900 Bilstein ASM-series shock absorbers are designed for classic vehicle applications with factory mounts. Performance-driven damper with race-proven components for ultimate handling. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Four 12x36-in. sheets. Covers 12 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-light weight, easy to install, and premium heat- and sound-control properties. |
Top Street Performance 562-926-5858 Just rebuilt the Y-block for a ’55–’57 Thunderbird restomod? This Pro-series ready-to-run distributor from Top Street Performance is said to be the first on the market with a mechanical tach drive for easy installation. It comes complete with a circuit-board module and adjustable mechanical and vacuum advances for precise timing. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Five 18x32-in. sheets. Covers 20 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
800-342-0610 Thermal acoustic insulation. Twenty-five 18x32-in. sheets. Each sheet covers 4 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Nine 18x32-in. sheets. Covers 36 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Nine 24x48-in. sheets. Covers 72 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-light weight, easy to install, and premium heat- and sound-control properties. |
Auto Custom Carpets Inc.
Factory Fit OEM Wiring Harnesses
’87–’95 Jeep YJ Battery Cables
285-25 White Direct-to-Metal Primer
’68–’69 Charger Hood-Mounted Turn Signal Assemblies
151 General Purpose Cleaner
’89–’91 GMC Jimmy/Suburban Grille Emblem
151-170 UV Primer Grey Aerosol
801-74 Elite Epoxy Primer Black
LP790K White Primer Surfacer
801-76 Elite Epoxy Primer White
LP800K Grey Primer Surfacer
910 Universal Prep Cleaner
LP810K Black Primer Surfacer
American Classic Model A+ Whitewall Radial Tire
’55 Chevrolet Grille
’07–’15 Toyota Tundra Front and Rear Door Belt Weatherstrip Kit
Licensed SRT Hellcat Logo Floor Mats
Early Bronco Assembled Rear Jump Seat With Storage Compartment
’47–’54 Chevrolet Truck Grille and Bumper Guard
’67 Shelby/Eleanor Billet Taillamp Bezels
Licensed Jeep Grille Logo Floor Mats
Hurricane A/C System for ’68–’72 Ford Trucks
Classic-Series Lubricant
Licensed Saleen Logo Floor Mats
SoffCapz-Capscrew Covers
American Icon Clearcoat
Hurricane A/C System for ’73–’79 Ford Trucks
’90–’96 Nissan 300ZX Main T-Top Weatherstrip
SoffCapz-Hex-Head Covers
’63–’68 Cadillac 26-gal. Fuel Tank
ASM Series for ’67–’69 Chevrolet Camaro (Rear Multi-Leaf)
Cerakote Trim Coat
Detroit Radio
’55–’57 Chevy Station Wagon and Nomad Spare Tire Well Delete Panel
New York Radio
’49–’62 Early Cadillac 331/365/390 V8 Pro-Series Ready-to-Run Distributor
Daytona Radio
ASM Series for ’67–’69 Chevrolet Camaro (Front)
Flatline Barriers Thermal Acoustic Insulation, Four 12x36-in. Sheets
’55–’57 Ford Thunderbird Y-Block Tach Drive Pro Series Ready-to-Run Distributor
Flatline Barriers Thermal Acoustic Insulation, Five 18x32-in. Sheets
TrimParts Inc./RPUI
Flatline Barriers Thermal Acoustic Insulation, Nine 18x32-in. Sheets
Flatline Barriers Thermal Acoustic Insulation, Nine 24x48-in. Sheets
Sat, 08/01/2020 - 14:38
SEMA News—August 2020
NEW PRODUCTS
By Mike Imlay
Authentic Looks, Modern Performance
The Latest Restoration Products to Rejuvenate Cherished Vehicles
Resurrecting and restoring older vehicles to mint condition is a time-honored enthusiast tradition. No matter its age, a rejuvenated classic still has the power to turn heads—on the road, at a car show and wherever else it may materialize. In recent years, however, a new trend has taken hold in the restoration scene: returning a car to “better-than-new” condition through the addition of modern technologies. While exuding a spirit befitting their heritage, these “restomods” also exhibit the drivability, safety and conveniences of their present-day counterparts. This in turn has attracted new consumers into the restoration marketplace. For classic purists and restomodders alike, there were plenty of quality aftermarket products to fuel the hobby at the 2019 SEMA Show. The following pages offer a taste of the category’s latest offerings as seen in the Show’s New Products Showcase.
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800-633-2358 No seat removal required. A drop-in complete replacement carpet kit for the ’11–’18 Jeep Wrangler Unlimited four-door. This carpet installs in minutes. Available with optional mass backing for an added heat and sound barrier. ACC Inc. says that it is the world’s leading manufacturer of automotive replacement carpet. |
American Autowire 856-933-0801 The Factory Fit product line of more than 5,000 General Motors OEM reproduction harnesses covers most vehicles from ’47–’82. The harnesses are plug-and-play and are built to factory specifications from the original blueprints and drawings. These harnesses are considered to be original for those vehicles where authenticity is desired. |
856-933-0801 This is a modernized, vehicle-specific wiring system for ’80–’86 Ford trucks or Broncos. Modern-style fuse panel, extra circuits for additional power accessories, ability to connect to stock or aftermarket components, vehicle-correct light sockets and switches, and full-color instructions and schematics. |
American Autowire 856-933-0801 Plug-and-play positive and negative heavy-gauge battery cables for ’87–’95 Jeep YJ Wranglers. |
BASF Corp. 800-758-2273 The 285-15 and 285-25 are next-generation direct-to-metal primers available from Glasurit. They are black and white, offering all L-shade tinted undercoats. The 285-15/25 provides an ultra-smooth finish, fast sanding, and extremely good leveling, reducing the amount of sanding time required to achieve a Glasurit finish. |
Classic Industries/OER 800-854-1280 Reproduction hood-mounted turn-signal indicator assemblies. Each quality assembly includes a factory-correct amber lens, a stamped-steel housing, a wiring pigtail harness with accurate ends, a mounting bracket and hardware as original. |
BASF Corp. 800-758-2273 Ideal for removing light contamination from existing paint films, clean-sanded OEM finishes, most unpainted plastic parts, and gel-coated fiberglass. The 151 Cleaner is the first waterborne cleaning solution the Limco brand has ever offered. With no need for reduction, 151 Cleaner is ready for use and VOC-compliant nationwide. |
Classic Industries/OER 800-854-1280 Reproduction grille emblem. Manufactured from quality ABS material and features factory-correct outer and inner inlay color finish, along with accurate mounting studs as original. |
BASF Corp. 800-758-2273 The 151-170 UV Grey Aerosol is a self-guide coating, does not have a tacky or sticky layer on the surface when cured, and provides an exceptionally fast cure. Once cured, the Glasurit 151-170 UV primers are 100% cured, which means no dieback or shrinkage in repair areas. |
Classic Industries/OER 800-854-1280 Reproduction taillamp and backup lenses. Each lens is manufactured from quality acrylic material, offering an authentic replica of the original. Reproduction taillamp bezels. Each bezel is manufactured from quality injection-molded ABS material and replicates the original in detail. |
800-758-2273 The 285-15 and 285-25 are next-generation direct-to-metal primers available from Glasurit. They are black and white, offering all L-shade tinted undercoats. The 285-15/25 provides an ultra-smooth finish, fast sanding, and extremely good leveling, reducing the amount of sanding time required to achieve a Glasurit finish. |
BASF Corp. 800-758-2273 The next-generation epoxy primers are available from Glasurit. Since they are black and white products, they can be mixed to achieve the appropriate L shade. The 801-74 and 801-76 are non-chromated and are compliant in all areas of North America. The 801-74 and 801-76 can be used as a primer, primer surface, and as a wet-on-wet sealer. |
BASF Corp. 800-758-2273 The LP790K White Primer Surfacer and LP810K Black Primer Surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
BASF Corp. 800-758-2273 The next-generation epoxy primers are available from Glasurit. Since they are black and white products, they can be mixed to achieve the appropriate L shade. The 801-74 and 801-76 are non-chromated and are compliant in all areas of North America. The 801-74 and 801-76 can be used as a primer, primer surface, and as a wet-on-wet sealer. |
BASF Corp. 800-758-2273 The LP790K White Primer Surfacer and LP810K Black Primer Surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
BASF Corp. 800-758-2273 The 910 is an ideal pre-paint waterborne cleaner. This product removes light contamination from most plastics, bumpers, previously painted parts and OEM e-coated panels. The 910 is VOC compliant as packaged and can be used throughout North America. |
BASF Corp. 800-758-2273 LP790K white primer surfacer and LP810K black primer surfacer will join LP800K primer surfacer to complete this 2K urethane primer offering in Limco. These are high-quality urethane primers that fill well and sand great, thus providing a sound foundation for Limco topcoats. |
Coker Tire 800-251-6336 The American Classic Model A+ radial tire is new and improved for 2020 and is now available with a wide whitewall. This revolutionary tire has the vintage look of an authentic bias-ply tire and the comfort and safety of a modern radial. This new tire is designed for the ’28–’31 Ford Model A but also fits many other applications from the ’20s and ’30s. |
Danchuk Manufacturing Inc. 800-261-9890 The newly improved ’55 Chevrolet grille made by Danchuk is a beautiful example of American excellence. This is the only made-in-the-U.S.A. reproduction grille for ’55 Chevys and is considered superior to any other reproduction available. Only top-quality steel and chrome are used, and stamping and assembly are done at the company’s California facility. |
Fairchild Automotive 847-550-9580 A ’07–’15 Toyota Tundra front and rear door outer belt weatherstrip kit. |
Lloyd Mats 818-768-6001 Lloyd Mats says that it offers the hottest SRT Hellcat emblem floor mats on the market. This sleek new logo is available on all of the company’s custom-fit carpet floor mats for Challengers and Chargers. |
Distinctive Industries 800-421-9777 A ’68–’77 Ford Bronco assembled rear jump seat with storage compartment. Based on an original-style Bronco rear jump seat with the added feature of a forward-tilting seat frame that provides additional storage. A single-button release with an assisted gas strut helps lift and hold the seat in its forward position. Fully assembled and ready to install. |
KNS/Grand General Accessories 800-325-0578 KNS has brought back the popular grille guard with a redesigned fit to cover both OEM and aftermarket bumpers. The four-piece kit comes with hardware and will easily mount to a ’47–’54 Chevy truck. With quality workmanship, stamped steel and polished-chrome mirror finish, this guard will easily add style, protection and value to a restoration. |
Drake Automotive Group 702-853-2060 These billet machined bezels are excellent reproductions of the originals used on the ’67 Shelby as well as the popular Eleanor conversions. Available in satin or polished finishes. Lenses sold separately. |
Lloyd Mats 818-768-6001 Customize a Jeep interior with new, licensed Jeep Grille logo floor mats by Lloyd Mats. Lloyd Mats offers this new logo for Jeep models on four unique carpet lines in a variety of color options. |
Old Air Products 817-531-2665 Hurricane heat, cool and defrost system for ’68–’72 Ford trucks. Unit mounts to firewall with custom mounting plates. Molded plenum fits along bottom edge of the dash for louvers. Electronic switching package integrates with original control to operate dash/defrost and heater functions. Condenser assembly includes receiver/drier and custom tubes. |
Pakelo Lubricants (Risi Performance Oils) 844-472-5356 Designed for classic vehicles from the ’60s–’90s. Made with proper period additives and compatible with rubber and paper gaskets and vintage components. Period-correct zinc and phosphorus packages ensure protection without needing to add the user’s own. Available in classic weights with the following approvals: API SL/CF, SF/CC, GL-3, GL-4 and GL-5. |
Lloyd Mats 818-768-6001 Lloyd Mats offers a new Saleen emblem, available on custom-fit floor mats for Mustangs and related Saleen vehicles. This is the newest logo in a collection of more than 1,000 licensed logo floor mats. |
Metro Moulded Parts Inc. 800-878-2237 Metro Moulded Parts now manufactures socket-head capscrew blackout covers. The 40-piece kit includes these cover sizes: 5 mm (six units), 6 mm (six), 7 mm (six), 8 mm (six), 9 mm (four), 10 mm (four), 11 mm (four), 12 mm (four). Made of silicone and heat-proof to 550°. Wholesale pricing available for kits and individual pieces. Made in the U.S.A., 15-year warranty. |
POR-15–POR Products 480-327-8812 American Icon Clearcoat is the company’s flagship clearcoat. This high-solids 2K urethane clear is a 2:1 mix ratio, featuring user-friendly application, great flow, excellent gloss retention and buff ability, making it ideal for custom painters. |
Old Air Products 817-531-2665 Hurricane heat, cool and defrost system for ’73–’79 Ford trucks. The unit mounts to firewall with custom mounting plates. Switching package features electronic control. Louver packages include adapters for factory A/C louvers or new louvers for non-air trucks. Condenser assembly includes receiver/drier, custom tubes and mounting brackets. |
Precision Replacement Parts 800-367-8241 Exact-fit replacement to seal T-tops and protect the interior. Preinstalled mounting clips and made from ozone-resistant EPDM sponge rubber. |
Metro Moulded Parts Inc. 800-878-2237 Metro Moulded Parts now manufactures hex-nut and hex-bolt blackout covers. The 34-piece kit includes these cover sizes: 10 mm (six units), 11 mm/7/16 in. (four), 12 mm (four), 13 mm/1/2 in. (four), 14 mm/9/16 in. (four), 15 mm (four), 16 mm/5/8 in. (two), 17 mm/11/16 in. (two), 18 mm (two), 20 mm (two). Made of silicone, heat-proof to 550°. Made in the U.S.A., 15-year warranty. |
Original Parts Group Inc./Restoparts Feul tank. 800-243-8355 |
Thyssenkrupp Bilstein of America 858-386-5900 Bilstein ASM-series shock absorbers are designed for classic vehicle applications with factory mounts. Performance-driven damper with race-proven components for ultimate handling. |
Prismatic Powders/Cerakote 541-830-6537 Cerakote Trim Coat is a durable ceramic coating that bonds to the pores of unpainted plastic trim, restoring it to its original appearance while forming a durable top coat, which acts as a layer of protection that lasts for 200 washes or more. |
Retro Manufacturing 888-325-1555 The Detroit mounts seamlessly into classic ’64–’66 Ford Mustangs, Falcons and Rancheros. Built-in iPhone interface, DAB+ and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts and subwoofer output. Mounting hardware and wiring harness included. |
Real Deal Steel 407-585-1957 An 18-gauge steel panel. Includes seven stamped ribs to add strength and simulate Nomad tailgate bar design. Designed to weld in and delete spare tire well. Fits all ’55–’57 Chevy station wagons, sedan deliveries, Nomads and Pontiac station wagons and Safaris. |
Retro Manufacturing 888-325-1555 The New York is a direct-fit replacement for MOPARs, GMs and Fords with 1.5-DIN factory radio. Built-in iPhone interface and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts, and subwoofer output. Mounting hardware and wiring harness included. |
Top Street Performance 562-926-5858 Update an early-’50s Cadillac with a TSP Pro-series ready-to-run distributor. This high-performance unit is said to be a huge upgrade over the stock setup. It works with a 12-volt system and features an adjustable mechanical advance, a circuit board module with digital tachometer output, and a CNC-machined 6061-T6 billet-aluminum housing. |
Retro Manufacturing 888-325-1555 The Daytona mounts seamlessly into a classic GM. Built-in iPhone interface, DAB+ and Bluetooth connectivity. Custom color display and backlit buttons. Two USB ports and two auxiliary inputs. Built-in four-channel amplifier, front and rear RCA preouts and subwoofer output. Mounting hardware and wiring harness included. |
Thyssenkrupp Bilstein of America 858-386-5900 Bilstein ASM-series shock absorbers are designed for classic vehicle applications with factory mounts. Performance-driven damper with race-proven components for ultimate handling. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Four 12x36-in. sheets. Covers 12 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-light weight, easy to install, and premium heat- and sound-control properties. |
Top Street Performance 562-926-5858 Just rebuilt the Y-block for a ’55–’57 Thunderbird restomod? This Pro-series ready-to-run distributor from Top Street Performance is said to be the first on the market with a mechanical tach drive for easy installation. It comes complete with a circuit-board module and adjustable mechanical and vacuum advances for precise timing. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Five 18x32-in. sheets. Covers 20 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
800-342-0610 Thermal acoustic insulation. Twenty-five 18x32-in. sheets. Each sheet covers 4 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Nine 18x32-in. sheets. Covers 36 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-lightweight, easy to install, and premium heat- and sound-control properties. |
TrimParts Inc./RPUI 800-342-0610 Thermal acoustic insulation. Nine 24x48-in. sheets. Covers 72 sq. ft. An all-in-one thermal acoustic barrier. Tremendous value, ultra-light weight, easy to install, and premium heat- and sound-control properties. |
Sat, 08/01/2020 - 14:20
SEMA News—August 2020
FROM THE HILL
2020 Countdown to Election Day
A Race for the White House Like No Other
By Eric Snyder
 The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. Courtesy: Nicoleta Ionescu/Shutterstock.com |
With the 2020 presidential campaign in full swing, the race is shaping up to be unlike any other in recent memory. Gone are the historical norms that we have seen in past elections, especially when it comes to the way in which candidates connect with voters.
In the aftermath of the 2016 presidential election, political pundits of all stripes tried to make sense of why their predictions were so wrong. While presidential polling numbers keep fluctuating on a daily basis, the “X” factor that will determine who controls the White House for the next four years comes down to which campaign does a better job of turning out its supporters to vote. Before jumping into the general election dynamics, it is worthwhile to take a quick look back at how we got here.
President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Rep. Walsh exited the race after receiving less than 1% of the vote during the Iowa caucuses, while Governor Weld dropped out of the race in March after President Trump secured enough delegates to clinch the Republican nomination.
Former Vice President Joe Biden faced a much more complicated path to the Democrat nomination, as he bested 28 rivals who ran for president in what was the largest field of candidates ever to compete for a party’s presidential nomination.
 After winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race. Courtesy: Crush Rush/Shutterstock.com |
While Vice President Biden led national primary polls throughout 2019 by sizeable margins, his campaign’s narrative changed when the early primary and caucus results came in. Biden finished a distant fourth in the Iowa caucuses on February 3 before dropping to fifth in the New Hampshire primary, which took place only eight days later.
Pundits had all but written the former vice president’s political obituary after U.S. Senator Bernie Sanders (I-VT) won the Nevada caucus on February 22, beating the former vice president by a margin of more than two to one. However, Biden turned his campaign around with a commanding victory over Sanders in South Carolina, which also led to South Bend Mayor Pete Buttigieg and U.S. Senator Amy Klobuchar (D-MN) dropping out of the race.
Biden went on to win 10 out of 14 states on Super Tuesday, resulting in U.S. Senator Elizabeth Warren (D-MA) and former New York City Mayor Michael Bloomberg exiting the race. After then winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race.
The unofficial start to the showdown between President Trump and Vice President Biden was sidelined before it ever got off the ground when the nation’s attention quickly changed to the COVID-19 crisis, which shuttered much of the country by mid-March. In addition to impacting nearly every facet of our personal and professional lives, the pandemic completely upended the presidential race, including everything from the issues that matter most to voters to the way in which the respective candidates try to connect with the American people.
 President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Courtesy: Michael Candelori/Shutterstock.com |
At press time, neither President Trump nor Vice President Biden had been able to campaign, since rallies and other traditional events were not an option due to restrictions on large public gatherings, and even the format used to officially nominate the candidates through the Republican and Democratic national conventions was in question.
While President Trump held official White House events and briefings on nearly a daily basis to highlight his administration’s work to address the COVID-19 crisis, Vice President Biden was largely relegated to communicating with his supporters and doing interviews from a studio in his house. However, as states continue to reopen, both candidates are likely to increase the amount of time they spend on the campaign trail, albeit in a modified way.
The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. The residents of those states will be targeted through the mail, online, and when they turn on their televisions, and the candidates and outside groups will spend considerable resources to shape the outcome of the election in those battlegrounds. Additionally, President Trump and Vice President Biden may spend a majority of their time on the campaign trail in those six states.
The race for the presidency will consume the national media’s attention, although the results of the election will also have a considerable impact on who controls both houses of Congress for the next two years. Presidential elections typically bring out a higher turnout of voters, which includes many people who are more focused on what takes place at the top of the ticket and are less likely to pay attention to the candidates running for the U.S. House of Representatives and the Senate. Accordingly, the fate of many Republican and Democratic candidates for Congress depends on how well Trump and Biden fare in their state or congressional district.
While Republicans control the Senate by a margin of 53 to 47, they are forced to defend 21 of the 33 seats up for reelection, since Republicans fared so well six years before in 2014. Based on current projections, Republicans face an uphill battle in defending Senate seats in Arizona, Colorado, North Carolina and Maine, in addition to the challenge of holding on to hotly contested races in Iowa and Georgia. Democrats will have their hands full keeping the Senate seat they hold in Alabama, and Michigan could also be a closely contested race. Meanwhile, Democrats face the challenge of protecting their 233 to 198 majority in the House, with Republicans needing to take back 18 seats to regain power.
Given the importance of the upcoming election, it is critically important that the men and women that make up the automotive specialty aftermarket make their voices heard by voting in November. The voter-information tool at www.semasan.com/semavotes provides information on each state’s voting dates and deadlines.
Election day will fall on the first day of the 2020 SEMA Show, so don’t forget to make plans to vote absentee or vote early. You can also have an impact on the electoral process by becoming SEMA PAC-approved for free at www.semapac.com. There is never any obligation to contribute to SEMA’s political action committee, although it is a valuable tool for the industry to support the car men and women in Congress who have the industry’s back.
Sat, 08/01/2020 - 14:20
SEMA News—August 2020
FROM THE HILL
2020 Countdown to Election Day
A Race for the White House Like No Other
By Eric Snyder
The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. Courtesy: Nicoleta Ionescu/Shutterstock.com |
With the 2020 presidential campaign in full swing, the race is shaping up to be unlike any other in recent memory. Gone are the historical norms that we have seen in past elections, especially when it comes to the way in which candidates connect with voters.
In the aftermath of the 2016 presidential election, political pundits of all stripes tried to make sense of why their predictions were so wrong. While presidential polling numbers keep fluctuating on a daily basis, the “X” factor that will determine who controls the White House for the next four years comes down to which campaign does a better job of turning out its supporters to vote. Before jumping into the general election dynamics, it is worthwhile to take a quick look back at how we got here.
President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Rep. Walsh exited the race after receiving less than 1% of the vote during the Iowa caucuses, while Governor Weld dropped out of the race in March after President Trump secured enough delegates to clinch the Republican nomination.
Former Vice President Joe Biden faced a much more complicated path to the Democrat nomination, as he bested 28 rivals who ran for president in what was the largest field of candidates ever to compete for a party’s presidential nomination.
After winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race. Courtesy: Crush Rush/Shutterstock.com |
While Vice President Biden led national primary polls throughout 2019 by sizeable margins, his campaign’s narrative changed when the early primary and caucus results came in. Biden finished a distant fourth in the Iowa caucuses on February 3 before dropping to fifth in the New Hampshire primary, which took place only eight days later.
Pundits had all but written the former vice president’s political obituary after U.S. Senator Bernie Sanders (I-VT) won the Nevada caucus on February 22, beating the former vice president by a margin of more than two to one. However, Biden turned his campaign around with a commanding victory over Sanders in South Carolina, which also led to South Bend Mayor Pete Buttigieg and U.S. Senator Amy Klobuchar (D-MN) dropping out of the race.
Biden went on to win 10 out of 14 states on Super Tuesday, resulting in U.S. Senator Elizabeth Warren (D-MA) and former New York City Mayor Michael Bloomberg exiting the race. After then winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race.
The unofficial start to the showdown between President Trump and Vice President Biden was sidelined before it ever got off the ground when the nation’s attention quickly changed to the COVID-19 crisis, which shuttered much of the country by mid-March. In addition to impacting nearly every facet of our personal and professional lives, the pandemic completely upended the presidential race, including everything from the issues that matter most to voters to the way in which the respective candidates try to connect with the American people.
President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Courtesy: Michael Candelori/Shutterstock.com |
At press time, neither President Trump nor Vice President Biden had been able to campaign, since rallies and other traditional events were not an option due to restrictions on large public gatherings, and even the format used to officially nominate the candidates through the Republican and Democratic national conventions was in question.
While President Trump held official White House events and briefings on nearly a daily basis to highlight his administration’s work to address the COVID-19 crisis, Vice President Biden was largely relegated to communicating with his supporters and doing interviews from a studio in his house. However, as states continue to reopen, both candidates are likely to increase the amount of time they spend on the campaign trail, albeit in a modified way.
The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. The residents of those states will be targeted through the mail, online, and when they turn on their televisions, and the candidates and outside groups will spend considerable resources to shape the outcome of the election in those battlegrounds. Additionally, President Trump and Vice President Biden may spend a majority of their time on the campaign trail in those six states.
The race for the presidency will consume the national media’s attention, although the results of the election will also have a considerable impact on who controls both houses of Congress for the next two years. Presidential elections typically bring out a higher turnout of voters, which includes many people who are more focused on what takes place at the top of the ticket and are less likely to pay attention to the candidates running for the U.S. House of Representatives and the Senate. Accordingly, the fate of many Republican and Democratic candidates for Congress depends on how well Trump and Biden fare in their state or congressional district.
While Republicans control the Senate by a margin of 53 to 47, they are forced to defend 21 of the 33 seats up for reelection, since Republicans fared so well six years before in 2014. Based on current projections, Republicans face an uphill battle in defending Senate seats in Arizona, Colorado, North Carolina and Maine, in addition to the challenge of holding on to hotly contested races in Iowa and Georgia. Democrats will have their hands full keeping the Senate seat they hold in Alabama, and Michigan could also be a closely contested race. Meanwhile, Democrats face the challenge of protecting their 233 to 198 majority in the House, with Republicans needing to take back 18 seats to regain power.
Given the importance of the upcoming election, it is critically important that the men and women that make up the automotive specialty aftermarket make their voices heard by voting in November. The voter-information tool at www.semasan.com/semavotes provides information on each state’s voting dates and deadlines.
Election day will fall on the first day of the 2020 SEMA Show, so don’t forget to make plans to vote absentee or vote early. You can also have an impact on the electoral process by becoming SEMA PAC-approved for free at www.semapac.com. There is never any obligation to contribute to SEMA’s political action committee, although it is a valuable tool for the industry to support the car men and women in Congress who have the industry’s back.
Sat, 08/01/2020 - 14:20
SEMA News—August 2020
FROM THE HILL
2020 Countdown to Election Day
A Race for the White House Like No Other
By Eric Snyder
The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. Courtesy: Nicoleta Ionescu/Shutterstock.com |
With the 2020 presidential campaign in full swing, the race is shaping up to be unlike any other in recent memory. Gone are the historical norms that we have seen in past elections, especially when it comes to the way in which candidates connect with voters.
In the aftermath of the 2016 presidential election, political pundits of all stripes tried to make sense of why their predictions were so wrong. While presidential polling numbers keep fluctuating on a daily basis, the “X” factor that will determine who controls the White House for the next four years comes down to which campaign does a better job of turning out its supporters to vote. Before jumping into the general election dynamics, it is worthwhile to take a quick look back at how we got here.
President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Rep. Walsh exited the race after receiving less than 1% of the vote during the Iowa caucuses, while Governor Weld dropped out of the race in March after President Trump secured enough delegates to clinch the Republican nomination.
Former Vice President Joe Biden faced a much more complicated path to the Democrat nomination, as he bested 28 rivals who ran for president in what was the largest field of candidates ever to compete for a party’s presidential nomination.
After winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race. Courtesy: Crush Rush/Shutterstock.com |
While Vice President Biden led national primary polls throughout 2019 by sizeable margins, his campaign’s narrative changed when the early primary and caucus results came in. Biden finished a distant fourth in the Iowa caucuses on February 3 before dropping to fifth in the New Hampshire primary, which took place only eight days later.
Pundits had all but written the former vice president’s political obituary after U.S. Senator Bernie Sanders (I-VT) won the Nevada caucus on February 22, beating the former vice president by a margin of more than two to one. However, Biden turned his campaign around with a commanding victory over Sanders in South Carolina, which also led to South Bend Mayor Pete Buttigieg and U.S. Senator Amy Klobuchar (D-MN) dropping out of the race.
Biden went on to win 10 out of 14 states on Super Tuesday, resulting in U.S. Senator Elizabeth Warren (D-MA) and former New York City Mayor Michael Bloomberg exiting the race. After then winning five of six states on March 10, Biden’s pathway to the nomination was all but secured, as Sen. Sanders posed little threat during his final few weeks in the race.
The unofficial start to the showdown between President Trump and Vice President Biden was sidelined before it ever got off the ground when the nation’s attention quickly changed to the COVID-19 crisis, which shuttered much of the country by mid-March. In addition to impacting nearly every facet of our personal and professional lives, the pandemic completely upended the presidential race, including everything from the issues that matter most to voters to the way in which the respective candidates try to connect with the American people.
President Donald Trump never faced any real opposition during the 2020 Republican primary, as he easily defeated former Massachusetts Governor Bill Weld, who last held elected office more than 20 years ago, and radio-host-turned-one-term Congressman Joe Walsh. Courtesy: Michael Candelori/Shutterstock.com |
At press time, neither President Trump nor Vice President Biden had been able to campaign, since rallies and other traditional events were not an option due to restrictions on large public gatherings, and even the format used to officially nominate the candidates through the Republican and Democratic national conventions was in question.
While President Trump held official White House events and briefings on nearly a daily basis to highlight his administration’s work to address the COVID-19 crisis, Vice President Biden was largely relegated to communicating with his supporters and doing interviews from a studio in his house. However, as states continue to reopen, both candidates are likely to increase the amount of time they spend on the campaign trail, albeit in a modified way.
The winner of the 2020 presidential election will be determined based on how the candidates fare in a handful of states, including Arizona, Florida, North Carolina, Pennsylvania, Michigan and Wisconsin. The residents of those states will be targeted through the mail, online, and when they turn on their televisions, and the candidates and outside groups will spend considerable resources to shape the outcome of the election in those battlegrounds. Additionally, President Trump and Vice President Biden may spend a majority of their time on the campaign trail in those six states.
The race for the presidency will consume the national media’s attention, although the results of the election will also have a considerable impact on who controls both houses of Congress for the next two years. Presidential elections typically bring out a higher turnout of voters, which includes many people who are more focused on what takes place at the top of the ticket and are less likely to pay attention to the candidates running for the U.S. House of Representatives and the Senate. Accordingly, the fate of many Republican and Democratic candidates for Congress depends on how well Trump and Biden fare in their state or congressional district.
While Republicans control the Senate by a margin of 53 to 47, they are forced to defend 21 of the 33 seats up for reelection, since Republicans fared so well six years before in 2014. Based on current projections, Republicans face an uphill battle in defending Senate seats in Arizona, Colorado, North Carolina and Maine, in addition to the challenge of holding on to hotly contested races in Iowa and Georgia. Democrats will have their hands full keeping the Senate seat they hold in Alabama, and Michigan could also be a closely contested race. Meanwhile, Democrats face the challenge of protecting their 233 to 198 majority in the House, with Republicans needing to take back 18 seats to regain power.
Given the importance of the upcoming election, it is critically important that the men and women that make up the automotive specialty aftermarket make their voices heard by voting in November. The voter-information tool at www.semasan.com/semavotes provides information on each state’s voting dates and deadlines.
Election day will fall on the first day of the 2020 SEMA Show, so don’t forget to make plans to vote absentee or vote early. You can also have an impact on the electoral process by becoming SEMA PAC-approved for free at www.semapac.com. There is never any obligation to contribute to SEMA’s political action committee, although it is a valuable tool for the industry to support the car men and women in Congress who have the industry’s back.
Sat, 08/01/2020 - 14:05
RETAIL BEST PRACTICES
Getting Back to Business
How to Recreate Your Brand Around New Realities
 Unlike other business-disruption events, the coronavirus has changed everything about the retail experience. There may be no going back to the way things were before, but there are ways to make your business better than ever. Photo courtesy: Shutterstock.com |
As of May 20, 2020, all states with stay-at-home orders began lifting their restrictions, including those pertaining to commerce. But while America’s retail sector has been getting back to business, it hasn’t been business as usual—and things likely will be different for some time to come.
The constraints on business reopenings continue to vary by state and county. Overall, they are driven by the three-phase reopening plan set forth several months ago by the White House, based on recommendations from the Centers for Disease Control and Prevention (CDC) and other leading COVID-19 health experts.
Each phase of the plan assumes a different set of responsibilities for business operations based upon numerous factors, including the risk of coronavirus spread in a given locality. For example, the first phase calls for employers to monitor employee temperatures as they return to work while placing strict limits on occupancies of workplaces and public venues. Personal protective equipment (PPE) for employees and customers also features prominently. While many constraints gradually relax as reopening approaches the third phase, social-distancing requirements in one form or another remain in force throughout.
Amid the relaxing of regulations, aftermarket retailers may be eager to reestablish their brands and get back to the way things were before. But according to branding strategist Mike Brown of Brainzooming, that would be a big mistake. That’s because there’s a new normal in play, and it revolves around changed customer expectations.
As the presenter of a six-part SEMA Education webinar series entitled “Jumpstart Business Operations,” Brown emphasized the uniqueness of the current business climate.
“Different from 9/11 and different from, really, almost anything else probably in our lifetimes where a certain group of people experienced something directly and everyone else may have seen it, may have felt like they experienced it, or may have seen ripples of it in their life and how they do business, everybody has had a direct impact with this COVID-19 pandemic,” he explained.
That impact has significantly altered customer shopping and purchasing habits, including everything from when and how (or even whether) they choose to physically interact in a retail space, to the lens through which they now view marketing messages. From Brown’s perspective, the key to successfully reestablishing your brand will be understanding those expectations and making specific physical and brand adjustments to meet and exceed those expectations. In short, success requires thinking in terms of business improvement, not business recovery.
First Things First
The first area to address is the safety of your physical retail space, along with the health of your employees. In fact, making them your priority will also lay a strong foundation for the overall well-being of the customers who step into your business.
In addition to regularly cleaning and sanitizing your entire operation per CDC and government guidelines as well as issuing the appropriate PPE and enacting social-distancing measures, there are a host of other best practices to consider for mitigating COVID-19. They include erecting other physical barriers or safeguards; human resources and employee training; hours, benefits and other return-to-work issues; and even supply-chain and inventory-control measures.
The list is too extensive to cover here, but the Retail Industry Leaders Association (RILA) has produced several excellent, comprehensive guides—complete with planning checklists covering all the above points—that can be found at www.rila.org/coronavirus-resources-for-retailers. Federal reopening guidelines can also be found at the CDC’s Coronavirus Disease 2019 webpage at www.cdc.gov/coronavirus/2019-ncov/community/reopen-guidance.html. The page includes links to U.S. Environmental Protection Agency (EPA) cleaning and disinfection guidelines as well as a cleaning and disinfection decision tool for determining what in your environment may be affected.
Next Step: Evaluation
Brown advised taking three steps to reinvigorate your retail brand in addition to the physical logistics of reopening. The first is to seriously evaluate the changed landscape. Look at your brand promise as it existed and assess the new constraints being forced on that brand experience.
“Maybe you’re coming back online and you’re expecting less demand and you’re only going to have half of your team, so you’re not going to be able to serve as many people,” he said. “Or maybe you could have had 100 people in your store before but now you can only have 50 in your store at a time. Those are constraints that are being brought into the business.
“Maybe you’re [also] having to take a greater role in wellness and safety. Are you going to have to do temperature checks for employees before they report? What’s that going to be like? Are they agreeable to that, or does it seem weird? Depending upon the size of the store and how you staff, that may add 10–15 min. before they’re on the clock. So are you paying them for that time?”
Customers are also going to be in a different frame of mind, Brown said. Accordingly, you’ll want to assess not only their current product needs but also their needs for a convenient shopping experience. What makes shopping uncomfortable, difficult or inconvenient for them now? How have their buying habits changed? Do they now rely more on online purchasing, curbside pickup, delivery, or touchless payment options? Are they inconvenienced by the new traffic patterns inside your store? By having to wait in a line outside? Those are just some of the things to look at.
Map a New Experience
Now comes the innovation—engaging in an exercise Brown calls “experience mapping.” Essentially this is how you will recreate your brand around the new realities and come up with novel ways to deliver on your retail promise.
“It’s where you’re actually looking at that process of interaction between your employees and customers and seeing what it was like before the pandemic hit and the ways that they interacted,” Brown noted. “Which of those things are still valuable and apply? Which ones can’t we do anymore? And how do we fill in the middle? It’s coming into your retail environment and seeing the things your customers are noticing and asking what that experience is like and if it is all supporting what you want their experience to be with your brand. How are you working with that? How can you innovate around everything else? And that becomes the new brand experience.”
Because your employees are on the front line of customer interactions, they can contribute greatly to developing any new strategies.
“Even if you’ve got only three people, get together,” Brown urged. “There’s no reason managers need to think up all this stuff on their own. Their employees have been having experiences. Their employees have been to other retail environments. Their employees have been to other places. Talk about what they are seeing working in those other environments.”
Brown also encourages owners and managers to take advantage of other retail opportunities and experiences and go to school on them.
“What can we learn?” he asked. “What would we want to avoid? How can we take something from a completely different business and make that work for us to make our experience better. You can always go to school on somebody else.”
Most of all, don’t hesitate to think outside the box. Brown pointed to a ritzy Seattle restaurant that changed its entire business model in a matter of 10 days.
“They blew up their dining room from a fine-dining concept to a three-star restaurant because they realized fine dining is out right now,” he explained. “But they can do a hamburger place, they can do a bagel place in the morning, and they can do pickup dinners.”
 First things first: Complying with the reopening guidelines set by federal, state and local authorities is paramount. Fortunately, there are resources to help you develop a checklist applicable to your specific business. Photo courtesy: Shutterstock.com |
Realign Your Messaging
The final component in getting back to business is absolutely crucial: realigning your marketing, advertising and social-media messaging.
“You need to move your messaging to talk very personally to people,” Brown said. “You can’t just have a blanket message. Obviously, you’re not going to customize an ad or email for every person, but you have to at least convey that you understand that everybody has been impacted and that, while you may not know exactly how they’ve been impacted, you’re cognizant of that and are approaching them in a way that is sensitive and respectful and open to how their needs and their expectations may differ based on how they’ve been touched.”
Brown noted that branded messaging around health and safety has continually resonated with consumers throughout the COVID-19 crisis, as opposed to messaging conveying a business-as-usual tone.
“It’s one of those cues that you feel either directly or indirectly—that if I’m getting an email from somebody and it’s clear that they’re not really thinking about what the retail experience is, well, maybe they’re not accounting for employees in masks. Maybe they’re not accounting for social distancing, because their communication isn’t reflecting that they’re thinking about any of those things,” he explained, adding that it’s far better to focus on customer expectations as the economy reopens.
“It’s another great opportunity for retailers to give customers education and information up front about what the new experience will be like when they come to your store,” he suggested. “What’s going to happen? Because it will not only potentially get them over that hurdle of [whether it’s] just going to be a pain in the rear or what the service experience is going to be like. It helps them understand what you’re doing about that. And it also helps them be a lot more efficient when they’re in the store, because it’s different.”
For instance, you may have one-way aisles now and different traffic patterns. Or perhaps you used to do demos but you’re not going to have them anymore.
“People are going to be confused,” Brown said. “It’s a lot for them to learn when they’re in your retail environment, and it’s going to slow things down. If you can have only a limited number of people coming through, you want them to take the full time needed to buy the cart level that you want them to, but you don’t want them to take an extra 30 min. to buy the same amount of goods and basically push out other opportunities for you. As a retailer, you’ve got a vested interest in pre-educating customers and making sure they’re familiar and comfortable with the experience so that they can be more efficient when they’re in the retail environment.”
Better Than Before
No one can predict exactly how a post-pandemic climate will look in months or even a year from now, and the current retail environment seems to be changing minute to minute. For many small businesses, this is a period of challenge, but it’s also an opportunity to adopt the latest best practices (and maybe some that you should’ve been implementing all along).
“Everybody’s got to change,” Brown said. “Right now, almost every retailer is having their experience changed as they open back up. It has been forced on them. The retailers who can think about the experience they delivered before and how they can innovate and change to still deliver that same type of experience while recognizing safety and health, and recognizing the constraints, are going to win over those retailers who can’t deliver that.”
| Executive Summary | |
As the retail economy reopens in the wake of COVID-19, don’t expect to get back to business as usual. Rather, navigate the new normal and seize the opportunity to be better than before. The following are four steps that can guide you in rebranding. Lay the Foundation. Enact all the health and safety measures required by federal, state and local regulations in regard to your particular phase of reopening. Those include regular cleaning procedures, issuing PPE and appropriate social distancing. Taking care of your employees also helps to take care of your customers. Evaluate the Changed Retail Landscape. List all of the constraints your business must now deal with. They will include the changes you’ve made in step one above and all the ways your customers’ normal retail experience is now impacted. Map Your New Course. Examine how your retail brand previously engaged customers and brainstorm new ways to overcome the constraints and deliver that brand experience. Look to other retail spaces for examples, and include employees in the process. Think outside the box. Adjust Your Messaging. This is a crucial component of your renewed brand experience. Make your message personal and understanding of customer concerns. Pre-educate them about the changes to your business model. |
| Resources | |
SEMA COVID-19 Webpage (www.sema.org/coronavirus): The association continues to update its COVID-19 webpage to provide members with valuable resources for addressing the coronavirus. The information is comprehensive and ranges from industry best practices for protecting employee health to tracking the states as they go through each phase of reopening. Members are encouraged to bookmark the page and visit often. Alliant Insurance Services: A SEMA Member Benefits partner, Alliant has prepared a “Return to Work Guide” containing practical information and tools to help facilitate an employer’s return-to-work process. The company also offers a national business insurance program to support SEMA members. For information, contact Alliant Senior Vice President Bob Corwin at bcorwin@alliant.com or 619-204-9008. |