By SEMA Washington, D.C., Staff

The Trump Administration will reimpose 10% tariffs on some aluminum from Canada starting on August 16. Tariffs on steel and aluminum were first imposed on June 1, 2018, but removed on May 20, 2019, as part of the United States-Mexico-Canada Agreement (USMCA) negotiations. The steel tariffs are not being reimposed, but the Administration cited a surge of Canadian aluminum into the United States in recent months as a reason for the tariffs. Canada announced that it will impose reciprocal tariffs on products from the United States.

The United States imposed global tariffs on steel (25%) and aluminum (10%) in 2018 under Section 232 of U.S. trade law covering a potential threat to U.S. national security due to a dependence on foreign sources for these critical materials. Several countries negotiated tariff exemptions:

• Steel: Argentina, Australia, Brazil, Canada, Mexico, South Korea
• Aluminum: Argentina, Australia, Canada, Mexico

The U.S. Department of Commerce has established a process for a company to seek an exclusion if it can demonstrate that the foreign-produced material is not made in the United States in reasonably available quantity or satisfactory quality.

Until February 8, 2020, the metal tariffs applied to processed raw materials (steel/aluminum plate, sheets, bars, etc.) but not finished products (e.g., wheels, exhausts, etc.). However, last February, the Trump Administration applied the tariffs to imports of certain finished products that could be construed as circumventing the tariffs. Products identified include bumper stampings along with nails, staples, electrical wire and several other products.

The Driving American Jobs Coalition, which represents the wide breadth of the auto industry, including SEMA, objected to the Canadian tariffs on aluminum, noting:  

“Given the threat of tariffs hanging over the auto industry, Driving American Jobs is troubled by the Trump Administration’s decision to reimpose aluminum tariffs against Canada—a close trading partner and military ally. While we support leveling the playing field, the auto industry strongly believes any Administration should only use Section 232 authorities for true national security threats. The Driving American Jobs Coalition stands with the members of Congress who agree national security tariffs should not be used in trade disputes between allies.” 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The Trump Administration will reimpose 10% tariffs on some aluminum from Canada starting on August 16. Tariffs on steel and aluminum were first imposed on June 1, 2018, but removed on May 20, 2019, as part of the United States-Mexico-Canada Agreement (USMCA) negotiations. The steel tariffs are not being reimposed, but the Administration cited a surge of Canadian aluminum into the United States in recent months as a reason for the tariffs. Canada announced that it will impose reciprocal tariffs on products from the United States.

The United States imposed global tariffs on steel (25%) and aluminum (10%) in 2018 under Section 232 of U.S. trade law covering a potential threat to U.S. national security due to a dependence on foreign sources for these critical materials. Several countries negotiated tariff exemptions:

• Steel: Argentina, Australia, Brazil, Canada, Mexico, South Korea
• Aluminum: Argentina, Australia, Canada, Mexico

The U.S. Department of Commerce has established a process for a company to seek an exclusion if it can demonstrate that the foreign-produced material is not made in the United States in reasonably available quantity or satisfactory quality.

Until February 8, 2020, the metal tariffs applied to processed raw materials (steel/aluminum plate, sheets, bars, etc.) but not finished products (e.g., wheels, exhausts, etc.). However, last February, the Trump Administration applied the tariffs to imports of certain finished products that could be construed as circumventing the tariffs. Products identified include bumper stampings along with nails, staples, electrical wire and several other products.

The Driving American Jobs Coalition, which represents the wide breadth of the auto industry, including SEMA, objected to the Canadian tariffs on aluminum, noting:  

“Given the threat of tariffs hanging over the auto industry, Driving American Jobs is troubled by the Trump Administration’s decision to reimpose aluminum tariffs against Canada—a close trading partner and military ally. While we support leveling the playing field, the auto industry strongly believes any Administration should only use Section 232 authorities for true national security threats. The Driving American Jobs Coalition stands with the members of Congress who agree national security tariffs should not be used in trade disputes between allies.” 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The Trump Administration will reimpose 10% tariffs on some aluminum from Canada starting on August 16. Tariffs on steel and aluminum were first imposed on June 1, 2018, but removed on May 20, 2019, as part of the United States-Mexico-Canada Agreement (USMCA) negotiations. The steel tariffs are not being reimposed, but the Administration cited a surge of Canadian aluminum into the United States in recent months as a reason for the tariffs. Canada announced that it will impose reciprocal tariffs on products from the United States.

The United States imposed global tariffs on steel (25%) and aluminum (10%) in 2018 under Section 232 of U.S. trade law covering a potential threat to U.S. national security due to a dependence on foreign sources for these critical materials. Several countries negotiated tariff exemptions:

• Steel: Argentina, Australia, Brazil, Canada, Mexico, South Korea
• Aluminum: Argentina, Australia, Canada, Mexico

The U.S. Department of Commerce has established a process for a company to seek an exclusion if it can demonstrate that the foreign-produced material is not made in the United States in reasonably available quantity or satisfactory quality.

Until February 8, 2020, the metal tariffs applied to processed raw materials (steel/aluminum plate, sheets, bars, etc.) but not finished products (e.g., wheels, exhausts, etc.). However, last February, the Trump Administration applied the tariffs to imports of certain finished products that could be construed as circumventing the tariffs. Products identified include bumper stampings along with nails, staples, electrical wire and several other products.

The Driving American Jobs Coalition, which represents the wide breadth of the auto industry, including SEMA, objected to the Canadian tariffs on aluminum, noting:  

“Given the threat of tariffs hanging over the auto industry, Driving American Jobs is troubled by the Trump Administration’s decision to reimpose aluminum tariffs against Canada—a close trading partner and military ally. While we support leveling the playing field, the auto industry strongly believes any Administration should only use Section 232 authorities for true national security threats. The Driving American Jobs Coalition stands with the members of Congress who agree national security tariffs should not be used in trade disputes between allies.” 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Editors

Expanding on the Bronco family’s design and capability pillars, these adventure-inspired concepts further highlight the brand’s readiness for customization at launch. Notably, the concepts include accessories supplied by a variety of SEMA-member companies, and underscore Ford’s intention to create a platform suitable for customization. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.

Ford announced that customer response to the reveal of the all-new Bronco SUVs has been unprecedented in Ford history, with more than 165,000 people placing $100 deposits for orders online in the first three weeks.

Ford’s Special Concept Prototypes

Bronco Four-Door Outer Banks Fishing Guide

Purpose-built to support a professional fishing guide along Cape Hatteras National Seashore, this lifestyle concept is based off the regionally inspired four-door Bronco Outer Banks series.

On top is a Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, and a Yakima LockNLoad Platform roof rack.

The SUV makes use of fender-mounted trail sights to fit a custom-made fishing pole and seat perch to wait for the perfect catch.

A Ford Performance modular front bumper and safari bar and a slide-out tailgate are among the adaptations, along with all-weather floor mats and splash guards.

Bronco Two-Door Trail Rig

Designed to be a hardcore trail rider, this custom build is based on the two-door Badlands series. It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels and 40-inch RIGID LED lightbar.

A Ford Performance by WARN winch helps rescue your lesser-equipped 4x4 friends.

On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards.

Inside are rugged floor mats and a rear swing-gate-mounted table.

Bronco Sport Trail Rig

For adventurers looking to elevate their off-road trekking in a small, rugged 4x4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar.

On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.

Bronco Sport TOW RZR

TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear.

The custom build adds Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 lbs. of capacity to tow off-road runners like the all-new Polaris RZR XP Turbo.

Bronco Sport Off-Roadeo Adventure Patrol

Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands build is equipped to assist in the wild with its Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards and jerry cans.

A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system.

To support one of many Off-Roadeo excursions available, this Bronco Sport is equipped with the interior bike rack from Yakima to hold two mountain bikes.

And to record customers’ adventures, it integrates a target to land the drone that will be used on-trail at Off-Roadeo locations.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

The way businesses navigate the next 60-90 days will directly determine the speed at which they are able to rebound from the COVID-19 crisis. Having a list of specific action steps to build trust, credibility and thought-leadership with your local community is more important now than ever before.  

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with nationally recognized social media expert Corey Perlman, the virtual workshop will teach participants how to build a larger audience of quality connections, fix online issues that may damage credibility, create a content plan to navigate today’s uncertainty and prepare for getting back to business.  

The webinar is the third in SEMA’s four-part Shifting Gears: Back to Business series that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever before.

Register today.

Details about the fourth webinar scheduled for September 2, recorded sessions of previous webinars, and resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.

By Ashley Reyes

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

The way businesses navigate the next 60-90 days will directly determine the speed at which they are able to rebound from the COVID-19 crisis. Having a list of specific action steps to build trust, credibility and thought-leadership with your local community is more important now than ever before.  

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with nationally recognized social media expert Corey Perlman, the virtual workshop will teach participants how to build a larger audience of quality connections, fix online issues that may damage credibility, create a content plan to navigate today’s uncertainty and prepare for getting back to business.  

The webinar is the third in SEMA’s four-part Shifting Gears: Back to Business series that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever before.

Register today.

Details about the fourth webinar scheduled for September 2, recorded sessions of previous webinars, and resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.