By John Stewart
 Rich Barsamian conducted an educational session Monday at SEMA360, in which he provided tips for marketers to increase sales. |
SEMA Person of the Year in 2014, 2020 SEMA Hall of Fame inductee and Advanced Clutch Technology Vice President of Sales Rich Barsamian conducted an educational session Monday at SEMA360, in which he provided tips for marketers to increase sales.
Barsamian noted that when most people try to double sales, they risk burnout if their approach is not systematic. His pathway to success is by increasing the customer base, average order value, the frequency of customer buying, and making decisions based on the data. His methods include using social media, stressing product education, working closely with resellers, improving product data, always adding new products and taking advantage of tools available through SEMA.
The session can be viewed on SEMA360.