By SEMA Editors

The SEMA Data Co-op (SDC) is the largest database of specialty market product information.

Manufacturers whose products are shown here have achieved data excellence status by providing the desired product descriptions, digital assets, vehicle fitment and other sales-related facts to make it easy for retailers, jobbers and WDs to create engaging and informative product listings, giving customers confidence in their buying decision.

Products from these and other brands with rich data will be featured in future SEMA eNews issues.

ARIES Universal ActionTrac Mounting Brackets (6-Pack) #3025176 ARIES universal ActionTrac brackets are a custom fabrication solution for installing ARIES ActionTrac powered running boards. Normally, ActionTrac boards are engineered to install with vehicle-specific brackets. However, if vehicle-specific brackets are not available, these universal brackets offer a custom-fab alternative. Provides board-attachment points for custom-fabricated brackets (not included) Designed for custom installation if vehicle-specific brackets are not available Universal wiring kit included for running-board operation Steel bracket construction with black powder-coat finish Custom brackets and boards not included
Crown Automotive Oil Pump Drive Assembly Crown Automotive’s improved Oil Pump Drive Assembly is designed for the '05-'06 TJ Wrangler with 4.0L Engine. The reengineered OPDA moves the seal above the upper bushing, allowing oil to lubricate it. An oil channel was also added to the shaft to increase overall lubrication to the area. The factory OPDA is designed with two oil-impregnated bronze bushings separated by an oil seal. The upper bushing is cut off from lubrication by the seal, resulting in premature failure. Over time, radial movement develops in the shaft. Eventually, the complete assembly and camshaft will fail. A worn OPDA will show symptoms, such as a check engine light or a squeaking noise coming from the OPDA. www.CrownAutomotive.net
CURT Class 4 Trailer Hitch, 2-inch Receiver for 2020 Chevy/GMC HD #14005 The CURT class 4 hitch is a first-to-market receiver hitch for the 2020 Chevrolet Silverado and GMC Sierra 2500 HD and 3500 HD. It is designed, manufactured and tested in the USA, and it installs with no drilling required. Rated to 10,000 lbs. gross trailer weight and 1,000 lbs. tongue weight Compatible with weight distribution hitch (12,000 lbs. WD / 1,200 lbs. WDTW) Engineered with a vehicle-specific design for a custom fit Tested for safety in accordance with SAE J684 Precisely welded for superior strength and fit Protected by a durable high-gloss black powder coat finish Co-cured in a rust-resistant liquid Bonderite coating Equipped with an open-back receiver for easy cleaning Limited lifetime warranty (one-year finish, one-year parts) Made in USA (may include imported hardware)
FST Performance (Filter Solutions Technologies LLC) RPM350 FlowMax Fuel Filter System Filtering down to 4 microns, water separation, and flowing at 300 gph, the RPM350 FlowMax Fuel Filter System is the complete package and a must in the high contamination (dust, silt, etc.) of off-road racing. With the new high horsepower fuel injected engines and ethanol-based fuels; low micron filtering (2 ½ times or 60% better than most competitors), high flow and water separation are a must. Featuring multiple (2 Inlet and 2 Outlet), -8 ORB/AN ports makes for easy installation and/or options to add accessories like fuel pressure senders. Also, with the spin-on type of filter, it makes for easy & quick changing of the filter; with nothing to clean out which eliminates the chance for fuel system contamination. Visit www.fstperformance.com or call 407-323-0122.
HushMat HushMat Quiet Tape (part#30300) HushMat Quiet Tape (part#30300) is soft pliable closed cell foam tape. Quiet Tape is great for securing wiring to sheet metal, fiberglass, wood or plastic panels, or dash. It also secures harnesses and closes gaps on trim panels too. HushMat Quiet Tape is a single sided foam tape designed to adhere to fabrics, headliner, plastics, and metal with no bleed through. Quiet Tape is reusable. Perfect to use for your car, home, or any project.  Visit www.hushmat.com or call 913-599-2600
Leed Brakes Rear Disc Brake Conversion Kits Rear Disc Brake Conversion Kits are now available from LEED Brakes for '55-'68 General Motors full size cars. Kits include everything needed to mount Leed's 54mm Single Piston Caliper to the GM 10 or 12 bolt rear axle with 5x4.75” wheel bolt pattern. The calipers are also equipped with a built-in parking brake to help keep installation easy. The base kit uses a high-quality, Zinc-plated finish on the calipers to reduce corrosion, extending the life of your brake system. Part Number: RC1007
LUVERNE Black Steel 2" Grille Guard, Compatible with Ford Co-Pilot360 #341724-341725 The LUVERNE grille guard is engineered with Ford’s Co-Pilot360 Technology in mind. It has a shorter profile and mounts closer to the truck, so it will not interfere with the Co-Pilot360™ features, including the Lane-Keeping system and Adaptive Cruise Control with Forward Collision Warning and Brake Support. This ensures that the smart tech your customers invested in for their truck will be fully-functional with the grille guard, maintaining exceptional safety. Contoured horizontal tubes for signature vehicle logo reveal Durable, textured black powder coat finish for lasting corrosion resistance Easy, no-drill installation with vehicle-specific mounting brackets Limited lifetime warranty (three-year finish, one-year parts)
AutoMeter AutoMeter has been driven to provide performance enthusiasts with the information they need to win. We've revolutionized the way that racers and vehicle builders think about instrumentation and vehicle electronics for more than 60 years. AutoMeter was founded by Vern Westberg in 1957. In the early days, Vern would pour sand castings in his family’s backyard, and his sons would help him assemble products in their basement at night. During our 60+ years, we have developed many industry-leading products from our rev control tachometers and quick responding tachometers, to our high technology LCD Competition data acquisition systems. We have set the standard for accuracy, precision, and durability. Today, we have state-of-the-art cellular manufacturing centers, advanced engineering systems, and product technology that is unmatched in the instrumentation marketplace.
NFAB TrailSlider The new N-FAB TrailSlider is a body-mounted rock slider that features 3/16” heavy gauge steel tubing and gussets that will hold up to extreme conditions. The TrailSlider also comes powder-coated in our durable, textured black finish. Easy to install with no special tools required, the new N-FAB TrailSlider is the ultimate upgrade for any 4-Runner, Wrangler, Tacoma, Colorado, and Ranger. Features .095”-wall outside tube with steel gussets to protect from side impacts 2” x 2” .1875”-wall primary tube with .188”-thick steel plate gussets Features a durable textured black powder coat finish Fully welded and gusseted one-piece design Easy installation Warranty: 5-year finish/ Limited Lifetime workmanship Image Link: https://app.box.com/s/nub5sjar1tt27xlpvg375lgrqqegp4fx
Stampede Vigilante Premium Hood Shield American Eagle Enjoy maximum protection with Hood Protectors designed to complement the look of your vehicle. Stampede Automotive Accessories Hood Protectors take the original Bug Shield to a new level. Our knowledge of aerodynamics reveal—taller isn’t necessarily better—it’s the shape that matters. High profile, full-wrap style with deflection provides complete hood, fender and windshield protection from road debris, rocks, bugs and more. Features Precision engineered to fit your vehicle Easy installation: no special hardware or drilling required and attaches with 3M automotive-grade adhesive Car-wash safe UV and scratch-resistant Limited lifetime warranty Image Link: https://app.box.com/s/p6lo4fc9txpficl7n3o2kendx3xqp5tt
UWS 100-Gallon Transfer Tank for Short-Bed/Gooseneck Hitches #ST-100-RT-MB Short-bed truck? No problem! Gooseneck hitch? Perfect! UWS offers a number of specialized transfer tanks, including this 100-gallon rectangular steel model, that are compatible with all full-size trucks, including short-beds and truck beds with a gooseneck hitch installed. This provides more flexibility and usability for individuals with multi-purpose truck beds. Heavy-duty 14-gauge steel tank is 100% pressure-tested for safety DOT-compliant for transporting Class 3 combustible fuels only, such as diesel Lockable, commercial-grade vented cap with reinforced collar for added security Assembled in USA Limited lifetime warranty (one-year finish, one-year parts)
ZyBar 8 oz. Midnight Black (part no. 11008) ZyBar's 8 oz. Midnight Black (part no. 11008) high-temperature, heat-dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offer outstanding corrosion resistance, provide lasting color stability under the most extreme engine conditions and extend the life of your components. ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours). Builders, jobbers, dealers and specialty-coating operations interested in learning more can call 913-599-2600 or visit www.zycoat.com.

By SEMA Editors

For the first time ever, the full line of SEMA apparel and merchandise will be available to purchase online. New 2020 designs consisting of tees, headwear, outerwear, decals, license plates, lapel pins and more, are available now at www.SEMAgear.com.

SEMA Gear, produced by Piston Driven, is the officially licensed apparel and merchandise of the Specialty Equipment Market Association.

Note: There is a limited supply on some designs.

Additional designs will periodically be added to the site. 

Join the mailing list at www.SEMAGear.com/join to be notified when new designs drop.

By SEMA Editors

For the first time ever, the full line of SEMA apparel and merchandise will be available to purchase online. New 2020 designs consisting of tees, headwear, outerwear, decals, license plates, lapel pins and more, are available now at www.SEMAgear.com.

SEMA Gear, produced by Piston Driven, is the officially licensed apparel and merchandise of the Specialty Equipment Market Association.

Note: There is a limited supply on some designs.

Additional designs will periodically be added to the site. 

Join the mailing list at www.SEMAGear.com/join to be notified when new designs drop.

By Richard Hail

Through the Social Media Correspondent (SMC) program, niche social-media influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6.

SEMA360—the new 100% online event that was created to provide the industry with a viable business solution in lieu of the 2020 SEMA Show in Las Vegas, has partnered with well-known social-media influencers to share exclusive content around SEMA360 to engage with our audience.

As an industry-only online event, SEMA360 will be filled with new-product debuts, feature vehicles and industry-leading educational sessions hosted in a global marketplace that connects manufacturers and buyers from around the globe. Through the Social Media Correspondent (SMC) program, these niche influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6. The SMC program continues to grow and includes some of the following correspondents:

Kyle Kuhnhausen, @kckuhnhausen: Kuhnhausen was a 2018 Battle of the Builders finalist and top Young Gun, a 2019 Young Guns regional judge in Seattle and at the 2019 SEMA Show, and a recipient of SEMA’s “35 Under 35” designation. He also owns Kuhnhausen Metal Concepts—a small speed shop that specializes in metal fabrication and “full-tilt” builds.

Chelsie Lesnoski, @chelc.ttg / Cole Marten, @cole.ttg: In 2019, Lesnoski won the Young Guns Fan Vote with her ’13 Scion FR-S. She also earned a Top 10 spot in the Young Guns category in the 2019 Battle of the Builders competition. Lesnoski, with her business partner Marten, started Throttle Thrashers Garage in 2016 where they build, modify and sell cars.

Keenan LaCour, @lacour_evo: LaCour was the 2019 Regional winner in the SEMA Young Guns competition with his 1,100hp ’03 Mitsubishi Evo 8. He also placed Top 10 in the 2019 SEMA Battle of the Builders Young Guns category.

Get an inside look into the lives of the artisans who are building some of the feature vehicles that will compete in the 2020 SEMA Battle of the Builders competition. Learn about the latest aftermarket products from seasoned gearheads. Learn about the latest trends from the trendsetters themselves. Follow all of the action at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. Apply now to be considered.

By Richard Hail

Through the Social Media Correspondent (SMC) program, niche social-media influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6.

SEMA360—the new 100% online event that was created to provide the industry with a viable business solution in lieu of the 2020 SEMA Show in Las Vegas, has partnered with well-known social-media influencers to share exclusive content around SEMA360 to engage with our audience.

As an industry-only online event, SEMA360 will be filled with new-product debuts, feature vehicles and industry-leading educational sessions hosted in a global marketplace that connects manufacturers and buyers from around the globe. Through the Social Media Correspondent (SMC) program, these niche influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6. The SMC program continues to grow and includes some of the following correspondents:

Kyle Kuhnhausen, @kckuhnhausen: Kuhnhausen was a 2018 Battle of the Builders finalist and top Young Gun, a 2019 Young Guns regional judge in Seattle and at the 2019 SEMA Show, and a recipient of SEMA’s “35 Under 35” designation. He also owns Kuhnhausen Metal Concepts—a small speed shop that specializes in metal fabrication and “full-tilt” builds.

Chelsie Lesnoski, @chelc.ttg / Cole Marten, @cole.ttg: In 2019, Lesnoski won the Young Guns Fan Vote with her ’13 Scion FR-S. She also earned a Top 10 spot in the Young Guns category in the 2019 Battle of the Builders competition. Lesnoski, with her business partner Marten, started Throttle Thrashers Garage in 2016 where they build, modify and sell cars.

Keenan LaCour, @lacour_evo: LaCour was the 2019 Regional winner in the SEMA Young Guns competition with his 1,100hp ’03 Mitsubishi Evo 8. He also placed Top 10 in the 2019 SEMA Battle of the Builders Young Guns category.

Get an inside look into the lives of the artisans who are building some of the feature vehicles that will compete in the 2020 SEMA Battle of the Builders competition. Learn about the latest aftermarket products from seasoned gearheads. Learn about the latest trends from the trendsetters themselves. Follow all of the action at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. Apply now to be considered.

By Ashley Reyes

BJ Leanse of Go Rhino/Big Country has been named as the SEMA Professional Restylers Organization’s (PRO) newest Volunteer Spotlight Member. As the national sales manager of Go Rhino and a current PRO Select Committee volunteer, Leanse has dedicated much of his career to giving back to the industry and helping to address the needs of the restyling segment of the automotive aftermarket.

Get to know Leanse as he shares what networking event led him to volunteer for PRO and help make a difference in the industry in his Q&A with SEMA.

SEMA: What inspired you to pursue a career in restyling/manufacturing?    

BJ Leanse: I’m third generation ‘automotive’ and have always loved cars, trucks, Jeeps and working on making them better.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?    

BL: In the late ’80s, I went to a PRO Long-Range Planning (LRP) meeting and listened to all the challenges and opportunities of selling accessories through the dealership channels. While I have been a SEMA member since 1974, it was that LRP that lit the fire in me to participate and help make a difference.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?    

BL: The world is changing, fast. It doesn't matter where you start, it’s where you end up that matters, so decide to be the best you can be. Be flexible, listen and learn from others. Give all you can and join in the fun!

SEMA: What is your dream vehicle? Where would we find you in it on any weekend?    

BL: An ’84 BMW M3. You can find me on my way to the Hill Country near Austin, Texas.

SEMA: What is the best advice you have ever received?

BL: When you do what you love, it’s never work. Find the opportunity to work with people who feel the same and you’re set for life.

SEMA: What keeps you in the industry?

BL: Working with passionate people who love the industry as much as I do.

SEMA: On a Saturday, where can you be found?

BL: Shopping with my best girl at the local farmer's markets.

By Ashley Reyes

BJ Leanse of Go Rhino/Big Country has been named as the SEMA Professional Restylers Organization’s (PRO) newest Volunteer Spotlight Member. As the national sales manager of Go Rhino and a current PRO Select Committee volunteer, Leanse has dedicated much of his career to giving back to the industry and helping to address the needs of the restyling segment of the automotive aftermarket.

Get to know Leanse as he shares what networking event led him to volunteer for PRO and help make a difference in the industry in his Q&A with SEMA.

SEMA: What inspired you to pursue a career in restyling/manufacturing?    

BJ Leanse: I’m third generation ‘automotive’ and have always loved cars, trucks, Jeeps and working on making them better.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?    

BL: In the late ’80s, I went to a PRO Long-Range Planning (LRP) meeting and listened to all the challenges and opportunities of selling accessories through the dealership channels. While I have been a SEMA member since 1974, it was that LRP that lit the fire in me to participate and help make a difference.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?    

BL: The world is changing, fast. It doesn't matter where you start, it’s where you end up that matters, so decide to be the best you can be. Be flexible, listen and learn from others. Give all you can and join in the fun!

SEMA: What is your dream vehicle? Where would we find you in it on any weekend?    

BL: An ’84 BMW M3. You can find me on my way to the Hill Country near Austin, Texas.

SEMA: What is the best advice you have ever received?

BL: When you do what you love, it’s never work. Find the opportunity to work with people who feel the same and you’re set for life.

SEMA: What keeps you in the industry?

BL: Working with passionate people who love the industry as much as I do.

SEMA: On a Saturday, where can you be found?

BL: Shopping with my best girl at the local farmer's markets.

By Ashley Reyes

New video featuring SEMA Director of Market Research Gavin Knapp from the 2019 SEMA Show STAGE is now available.

Knapp leads a team that is dedicated to helping member companies better understand the marketplace and make more informed, data-driven business decisions. In this new video from the 2019 SEMA Show STAGE, Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, which include data collected on the specialty automotive retail landscape, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.

“It’s not just about online, it’s also about multichannel strategies,” said Knapp, when addressing the key challenges and opportunities that retailers are facing. “It’s about finding your customers where they are. Because even if they’re buying in-store, they are searching and shopping online. So you want to connect with them where they are.”

Check out Knapp’s full video and visit www.sema.org/research to download the “2020 SEMA Market Report,” “SEMA Retail Landscape Report” and “SEMA Accessory Opportunity Report: Top Cars and Trucks.” 

Stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

New video featuring SEMA Director of Market Research Gavin Knapp from the 2019 SEMA Show STAGE is now available.

Knapp leads a team that is dedicated to helping member companies better understand the marketplace and make more informed, data-driven business decisions. In this new video from the 2019 SEMA Show STAGE, Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, which include data collected on the specialty automotive retail landscape, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.

“It’s not just about online, it’s also about multichannel strategies,” said Knapp, when addressing the key challenges and opportunities that retailers are facing. “It’s about finding your customers where they are. Because even if they’re buying in-store, they are searching and shopping online. So you want to connect with them where they are.”

Check out Knapp’s full video and visit www.sema.org/research to download the “2020 SEMA Market Report,” “SEMA Retail Landscape Report” and “SEMA Accessory Opportunity Report: Top Cars and Trucks.” 

Stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

New video featuring SEMA Director of Market Research Gavin Knapp from the 2019 SEMA Show STAGE is now available.

Knapp leads a team that is dedicated to helping member companies better understand the marketplace and make more informed, data-driven business decisions. In this new video from the 2019 SEMA Show STAGE, Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, which include data collected on the specialty automotive retail landscape, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.

“It’s not just about online, it’s also about multichannel strategies,” said Knapp, when addressing the key challenges and opportunities that retailers are facing. “It’s about finding your customers where they are. Because even if they’re buying in-store, they are searching and shopping online. So you want to connect with them where they are.”

Check out Knapp’s full video and visit www.sema.org/research to download the “2020 SEMA Market Report,” “SEMA Retail Landscape Report” and “SEMA Accessory Opportunity Report: Top Cars and Trucks.” 

Stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.