By Richard Hail
Through the Social Media Correspondent (SMC) program, niche social-media influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6.
SEMA360—the new 100% online event that was created to provide the industry with a viable business solution in lieu of the 2020 SEMA Show in Las Vegas, has partnered with well-known social-media influencers to share exclusive content around SEMA360 to engage with our audience.
As an industry-only online event, SEMA360 will be filled with new-product debuts, feature vehicles and industry-leading educational sessions hosted in a global marketplace that connects manufacturers and buyers from around the globe. Through the Social Media Correspondent (SMC) program, these niche influencers will curate and create original and relevant content for SEMA360, which takes place, November 2-6. The SMC program continues to grow and includes some of the following correspondents:
Kyle Kuhnhausen, @kckuhnhausen: Kuhnhausen was a 2018 Battle of the Builders finalist and top Young Gun, a 2019 Young Guns regional judge in Seattle and at the 2019 SEMA Show, and a recipient of SEMA’s “35 Under 35” designation. He also owns Kuhnhausen Metal Concepts—a small speed shop that specializes in metal fabrication and “full-tilt” builds.
Chelsie Lesnoski, @chelc.ttg / Cole Marten, @cole.ttg: In 2019, Lesnoski won the Young Guns Fan Vote with her ’13 Scion FR-S. She also earned a Top 10 spot in the Young Guns category in the 2019 Battle of the Builders competition. Lesnoski, with her business partner Marten, started Throttle Thrashers Garage in 2016 where they build, modify and sell cars.
Keenan LaCour, @lacour_evo: LaCour was the 2019 Regional winner in the SEMA Young Guns competition with his 1,100hp ’03 Mitsubishi Evo 8. He also placed Top 10 in the 2019 SEMA Battle of the Builders Young Guns category.
Get an inside look into the lives of the artisans who are building some of the feature vehicles that will compete in the 2020 SEMA Battle of the Builders competition. Learn about the latest aftermarket products from seasoned gearheads. Learn about the latest trends from the trendsetters themselves. Follow all of the action at #SEMA360.
SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. Apply now to be considered.