Thu, 10/01/2020 - 13:35

SEMA News—October 2020

FROM THE HILL

Summer’s Automotive Holiday Honored in Style

Collector Car Appreciation Day Tradition Upheld by SEMA Membership

By Colby Martin

Coachmen
For the “Collector Car 11–Drive & Show,” the Coachmen Car Club of Ventura County adapted their event plan with a large caravan of collector cars that made a 45-mi. journey to their destination in Simi Valley, California.

On July 10, 2020, SEMA members joined with car clubs, businesses and thousands of enthusiasts to celebrate the 11th annual Collector Car Appreciation Day (CCAD). A wide range of events was held nationwide to commemorate the special day. The celebration was designated with SEMA-requested companion resolutions introduced in the U.S. Congress by the co-chairs of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus. U.S. Senate Resolution 650 was sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC), while Rep. Bill Posey (R-FL) and Rep. Sanford Bishop (D-GA) sponsored U.S. House of Representatives Resolution 998.

The resolutions acknowledge “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and cities all over the United States and Canada followed Congress’ lead. Louisiana, South Dakota, West Virginia and Wisconsin as well as the Canadian Provinces of British Columbia, Newfoundland and Labrador, Nova Scotia and New Brunswick adopted their own recognitions honoring the occasion.

Nearly 60 official events were held throughout the month of July to celebrate the classics of the past and the future. The events included car-club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums, and “drive your collector car to work” displays. Several participants also organized virtual gatherings and online celebrations for the first time. A summary and an online photo gallery of CCAD celebrations are available on the SEMA Action Network’s (SAN) website at www.semasan.com/ccad.

CCAD is supported by SEMA and its Automotive Restoration Market Organization and Hot Rod Industry Alliance councils.

Iola
The Iola Car Show in Iola, Wisconsin, coincides with the celebration of CCAD. In lieu of a car show, the Rally for Iola car cruise was held this year as a socially-distanced tour of the show grounds that brought in more than 1,000 cars.

SEMA-Member CCAD Event Hosts

  • Association of California Car Clubs—Auburn, California
  • Bonnier Events—Bloomsburg, Pennsylvania
  • Camaro Central/Firebird
  • Central/Muscle Car Central—Richmond, Kentucky
  • Coker Tire Co.—Chattanooga, Tennessee
  • D&S Automotive Collision & Restyling—Mentor, Ohio
  • Daniels Performance Group—Smithfield, Virginia
  • Griot’s Garage—Tacoma, Washington
  • Iola Car Show—Iola, Wisconsin
  • OC Car Guy—Buena Park, California
  • Steele Rubber Products—Denver, North Carolina

Knobley
West Virginia’s Knobley Mountain Auto Club proudly recognized CCAD once again at its event in Keyser. West Virginia Delegate Gary G. Howell (second from left), national Chairman of the SEMA-supported State Automotive Enthusiast Leadership Caucus, is shown displaying the 2020 CCAD Congressional Resolution with participants.
Coker
Chattanooga, Tennessee’s Coker Tire asked visitors on social media to post their collector car photos, which was kicked off by CEO Wade Kawasaki and his Roush Mustang.
Doug Reinbold
Doug Reinbold hosted a Collector Car Appreciation Cookout in North Attleborough, Massachusetts.
Steele Rubber
Instead of hosting its annual CCAD edition of the After Hours Cruise-In, Steele Rubber Products in Denver, North Carolina, invited the automotive community to submit their ride in a Virtual Cruise-In to Celebrate CCAD—more than 200 vehicles took part.
Nancy Perry
Arizona’s Nancy Perry Productions treated guests to a variety of show cars and a special CCAD cake in Glendale, including SEMA Hall of Fame inductee Chris Thomson (right).
Bonnier
Trucks brought enthusiasts to Bloomsburg, Pennsylvania, for the 4-Wheel Jamboree organized by Bonnier Corp.
Daniels
A special cruise-in celebrating CCAD took place at Daniels Performance Group in Smithfield, Virginia.
Camaro Central
The Richmond, Kentucky-based brands Camaro Central/Firebird Central/Muscle Car Central created an online holiday sale for CCAD and encouraged enthusiasts to share their collector car pictures on social media.
Crawford
The Crawford County Collectibles Car Club’s annual FRSB Cruise-In honored CCAD in Robinson, Illinois.
Wayne County
Wayne County Cruisers’ CCAD Cruise took place in Goldsboro, North Carolina.
Blair County
In Altoona, Pennsylvania, the Blair County Antique Auto Club and Lakemont Park organized a BCAAC National CCAD Cruise-in.
Clovis
CCAD was recognized at the Clovis Missionary Baptist Church’s Hot Rod Gathering in Clovis, California.
Chesapeake
The Chesapeake Region AACA’s CCAD event was held at the Fire Museum of Maryland, located in Lutherville.
Okolona
Mike Linnings’ CCAD Cruize took place in Louisville, Kentucky, supported by the Okolona Street Rods.
Brenford
Private tours were offered at the Brenford Auto Museum in Smyrna, Delaware, for the 11th annual CCAD.
Suwannee
Sal’s Italian Deli in Lake City, Florida, provided the site for celebrating CCAD by the Suwannee River Region AACA (SRRAACA).
Horseless Carriage
On July 11, the Horseless Carriage Club of New Orleans Inc., held its CCAD Event in Louisiana—driving from Kenner to New Orleans.
Kustom Kings
CCAD was honored in Brentwood, New Hampshire, at New England Dragway by the Kustom Kings of New Hampshire.
Ft. Lauderdale
Florida’s Fort Lauderdale Region AACA celebrated CCAD, replacing their scheduled car show with a social-distancing event, highlighted by a presentation of the Congressional resolution.
Specialty Vehicle Assoc
A CCAD Cruise: Rockin’ in the Rockies took place in British Columbia, Canada, thanks to the efforts of the Specialty Vehicle Association of British Columbia (SVABC).
Dallas
In Texas, the Dallas Area Classic Chevys gathered enthusiasts for a CCAD Cruise-In at the Dairy Ette.
Cadillac
In Texas, the Dallas Area Classic Chevys gathered enthusiasts for a CCAD Cruise-In at the Dairy Ette.
Canada
Thanks to the efforts of the National Association of Automobile Clubs of Canada (NAACC), the province of Newfoundland and Labrador declared the month of July as “Automotive Heritage Month,” held concurrently with CCAD.
Northeast
A CCAD Cruise-in at Burger King in Berwick, Pennsylvania, was organized by the Northeast Cruisers Rod and Custom
Association.

 

Thu, 10/01/2020 - 13:35

SEMA News—October 2020

FROM THE HILL

Summer’s Automotive Holiday Honored in Style

Collector Car Appreciation Day Tradition Upheld by SEMA Membership

By Colby Martin

Coachmen
For the “Collector Car 11–Drive & Show,” the Coachmen Car Club of Ventura County adapted their event plan with a large caravan of collector cars that made a 45-mi. journey to their destination in Simi Valley, California.

On July 10, 2020, SEMA members joined with car clubs, businesses and thousands of enthusiasts to celebrate the 11th annual Collector Car Appreciation Day (CCAD). A wide range of events was held nationwide to commemorate the special day. The celebration was designated with SEMA-requested companion resolutions introduced in the U.S. Congress by the co-chairs of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus. U.S. Senate Resolution 650 was sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC), while Rep. Bill Posey (R-FL) and Rep. Sanford Bishop (D-GA) sponsored U.S. House of Representatives Resolution 998.

The resolutions acknowledge “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and cities all over the United States and Canada followed Congress’ lead. Louisiana, South Dakota, West Virginia and Wisconsin as well as the Canadian Provinces of British Columbia, Newfoundland and Labrador, Nova Scotia and New Brunswick adopted their own recognitions honoring the occasion.

Nearly 60 official events were held throughout the month of July to celebrate the classics of the past and the future. The events included car-club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums, and “drive your collector car to work” displays. Several participants also organized virtual gatherings and online celebrations for the first time. A summary and an online photo gallery of CCAD celebrations are available on the SEMA Action Network’s (SAN) website at www.semasan.com/ccad.

CCAD is supported by SEMA and its Automotive Restoration Market Organization and Hot Rod Industry Alliance councils.

Iola
The Iola Car Show in Iola, Wisconsin, coincides with the celebration of CCAD. In lieu of a car show, the Rally for Iola car cruise was held this year as a socially-distanced tour of the show grounds that brought in more than 1,000 cars.

SEMA-Member CCAD Event Hosts

  • Association of California Car Clubs—Auburn, California
  • Bonnier Events—Bloomsburg, Pennsylvania
  • Camaro Central/Firebird
  • Central/Muscle Car Central—Richmond, Kentucky
  • Coker Tire Co.—Chattanooga, Tennessee
  • D&S Automotive Collision & Restyling—Mentor, Ohio
  • Daniels Performance Group—Smithfield, Virginia
  • Griot’s Garage—Tacoma, Washington
  • Iola Car Show—Iola, Wisconsin
  • OC Car Guy—Buena Park, California
  • Steele Rubber Products—Denver, North Carolina

Knobley
West Virginia’s Knobley Mountain Auto Club proudly recognized CCAD once again at its event in Keyser. West Virginia Delegate Gary G. Howell (second from left), national Chairman of the SEMA-supported State Automotive Enthusiast Leadership Caucus, is shown displaying the 2020 CCAD Congressional Resolution with participants.
Coker
Chattanooga, Tennessee’s Coker Tire asked visitors on social media to post their collector car photos, which was kicked off by CEO Wade Kawasaki and his Roush Mustang.
Doug Reinbold
Doug Reinbold hosted a Collector Car Appreciation Cookout in North Attleborough, Massachusetts.
Steele Rubber
Instead of hosting its annual CCAD edition of the After Hours Cruise-In, Steele Rubber Products in Denver, North Carolina, invited the automotive community to submit their ride in a Virtual Cruise-In to Celebrate CCAD—more than 200 vehicles took part.
Nancy Perry
Arizona’s Nancy Perry Productions treated guests to a variety of show cars and a special CCAD cake in Glendale, including SEMA Hall of Fame inductee Chris Thomson (right).
Bonnier
Trucks brought enthusiasts to Bloomsburg, Pennsylvania, for the 4-Wheel Jamboree organized by Bonnier Corp.
Daniels
A special cruise-in celebrating CCAD took place at Daniels Performance Group in Smithfield, Virginia.
Camaro Central
The Richmond, Kentucky-based brands Camaro Central/Firebird Central/Muscle Car Central created an online holiday sale for CCAD and encouraged enthusiasts to share their collector car pictures on social media.
Crawford
The Crawford County Collectibles Car Club’s annual FRSB Cruise-In honored CCAD in Robinson, Illinois.
Wayne County
Wayne County Cruisers’ CCAD Cruise took place in Goldsboro, North Carolina.
Blair County
In Altoona, Pennsylvania, the Blair County Antique Auto Club and Lakemont Park organized a BCAAC National CCAD Cruise-in.
Clovis
CCAD was recognized at the Clovis Missionary Baptist Church’s Hot Rod Gathering in Clovis, California.
Chesapeake
The Chesapeake Region AACA’s CCAD event was held at the Fire Museum of Maryland, located in Lutherville.
Okolona
Mike Linnings’ CCAD Cruize took place in Louisville, Kentucky, supported by the Okolona Street Rods.
Brenford
Private tours were offered at the Brenford Auto Museum in Smyrna, Delaware, for the 11th annual CCAD.
Suwannee
Sal’s Italian Deli in Lake City, Florida, provided the site for celebrating CCAD by the Suwannee River Region AACA (SRRAACA).
Horseless Carriage
On July 11, the Horseless Carriage Club of New Orleans Inc., held its CCAD Event in Louisiana—driving from Kenner to New Orleans.
Kustom Kings
CCAD was honored in Brentwood, New Hampshire, at New England Dragway by the Kustom Kings of New Hampshire.
Ft. Lauderdale
Florida’s Fort Lauderdale Region AACA celebrated CCAD, replacing their scheduled car show with a social-distancing event, highlighted by a presentation of the Congressional resolution.
Specialty Vehicle Assoc
A CCAD Cruise: Rockin’ in the Rockies took place in British Columbia, Canada, thanks to the efforts of the Specialty Vehicle Association of British Columbia (SVABC).
Dallas
In Texas, the Dallas Area Classic Chevys gathered enthusiasts for a CCAD Cruise-In at the Dairy Ette.
Cadillac
In Texas, the Dallas Area Classic Chevys gathered enthusiasts for a CCAD Cruise-In at the Dairy Ette.
Canada
Thanks to the efforts of the National Association of Automobile Clubs of Canada (NAACC), the province of Newfoundland and Labrador declared the month of July as “Automotive Heritage Month,” held concurrently with CCAD.
Northeast
A CCAD Cruise-in at Burger King in Berwick, Pennsylvania, was organized by the Northeast Cruisers Rod and Custom
Association.

 

Thu, 10/01/2020 - 13:29

SEMA News—October 2020

HERITAGE

Half-Mile Drags at Reno

By Drew Hardin

Photography Courtesy Eric Rickman, Petersen Publishing Company Archive

Heritage

In late September 1957, Hot Rod’s Eric Rickman traveled north from Los Angeles to the Douglas-Tahoe Airport in Minden, Nevada, (near Reno) for the final meet of the Nevada Timing Association’s drag racing season.

The airstrip offered a full 8,000 ft. of runway and was “equal to four ordinary dragstrips in width,” Rickman noted. “Due to their handicap of being at an elevation of 4,703 ft. plus having adequate room for safe spectator isolation, they’ve been running both gas and fuel classes.”

The NTA staged quarter-mile races over the course of the year (including stock-class cars running four wide) and put on a special half-mile event as the season’s finale. Rickman said that the entry list included an “interesting array of cars” from western Nevada, northeastern California, “and even two from Southern California.” This photo shows an eclectic mix of entries, including several stock or nearly stock Chevys—even a pickup—plus a Studebaker, an Oldsmobile, a custom Mercury, and what looks like an Alfa Romeo sedan, along with a few hot-
rod Fords.

“Stockers had a field day,” Rickman said. “The half-mile distance is their dish.”

The fastest of the Stockers clocked a top speed of 105.10 mph.

This photo, taken from the timing tower, shows NTA announcer Bob Fabel doing double duty on the microphone and the timer. The photo’s caption in the December 1957 Hot Rod read: “Sylvia Fore keeps score on king-size chart, recording top speeds at half-mile’s end and start to finish overall elapsed times.”

One of the Southern California entries was the T roadster in the foreground, entered by Chester Osgood and Wally Fontain of Long Beach. With an Ardun-headed Mercury Flathead under the hood, the roadster clocked 122.03 mph and finished the weekend as the gas roadster class winner.

“Two cars, a roadster and a sedan, each Chrysler powered and running fuel, set identical top speeds at the year-ender—144.00 mph,” Rickman wrote.

Woody Eriksen from Winnemucca, Nevada, won Top Eliminator. His fuel sedan, which had its Hemi in the “normal front seat space” and the driver seat “at extreme rear,” beat Bill Freedman’s Oldsmobile-powered sports car for the win.

Thu, 10/01/2020 - 13:22

SEMA News—October 2020

Solutions to Support the Industry

Chris Kersting

Chris Kersting

The decision to forego the SEMA Show in 2020 has been disruptive to all in the industry, but without assurance that the Las Vegas Convention Center would be available for our Show dates, moving forward was no longer feasible.

More than just a tradeshow, the SEMA Show is actually a community mindshare of ideas and passion that fuels our industry and a setting that allows new trends to come into the spotlight. In the absence of the traditional Show, the challenge is to adapt and innovate, for SEMA to help the industry meet the core needs the SEMA Show fulfills. To do that, the association avoided hasty declarations about alternatives and instead has assembled smart, easy-to-use approaches that will help suppliers highlight new and innovative products and help resellers easily find those products.

SEMA has an unmatched relationship with the vast network of resellers and is in position to easily connect them with each supplier, to help build relationships and conduct business. And because this is the specialty automotive world, we’re making sure to provide the means to highlight the incredible cars and trucks that our industry has prepared for the SEMA Show as the best and most exciting way to feature new and innovative products.

As you’ll see from articles in this issue, OEMs are launching new enthusiast vehicles that will provide new opportunities; new products are coming to market; and companies are solving the challenges associated with customizing the newest, technology-intensive vehicles without compromising OEM safety systems.

SEMA will continue to offer resources to assist on all these fronts—plus some new ones.

As we delve into our options, we are already working to adapt print and digital resources to deliver increased new-product information to tens of thousands of jobbers, buyers, installers and builders. By enlisting teams of influencers and leveraging media connections, we can elevate those channels.

On the project-vehicle front, we expect to help builders by providing media exposure, both in print and through other media. Those builders who were working on feature vehicles for the SEMA Show have been invited to submit content to take advantage of SEMA communications channels, and the Battle of the Builders competition—which features customizers from all walks of the industry—will deliver an audience as an online contest for 2020.

When it comes to developing products, the SEMA Garage remains a key resource. Our Tech Transfer program is still adding CAD files to our library, and our Stratasys 3-D printers are still running jobs for members. The Garage continues to acquire new vehicles for measuring, and the emissions lab is also open.

For marketing new products, the SEMA Data Co-op (SDC) makes retail exposure more accessible than ever, having recently made investments in programming and automating product-information management systems. Understandably, the SDC is seeing sharply higher volumes of product-information traffic as online commerce activity booms.

The future is hard to predict, but a recent summer trend provided the industry with a needed boost. Our monthly poll of industry companies shows a month-by-month improvement in the number of companies reporting business as usual and a decline in companies who say their businesses will be severely impacted long term. And more companies are reporting sales that are higher or about the same as last year’s.

It’s impossible to know if what we’re seeing is the effect of stimulus programs, interest rates or simply the strength of motorsports and the enthusiast community, but here at SEMA, we’ll be working every angle to help our members keep that trend going.

Thu, 10/01/2020 - 13:18

SEMA News—October 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

Michigan
Michigan—Military Vehicles: The Michigan House of Representatives passed SEMA-supported legislation to allow for the titling and registration of historic military-surplus vehicles. Such vehicles are not currently able to be titled or registered for use on highways in the state. The bill awaits consideration by the Senate Committee on Transportation and Infrastructure.

New Law to Reduce Maintenance Backlog on Federal Lands: Congress passed and President Trump signed into law the Great American Outdoors Act (GAOA). This SEMA-supported law will dedicate $9.5 billion over the next five years to address the mainte­nance backlog on federal lands by creating a national parks and public land legacy restoration fund, enabling the National Park Service, the U.S. Forest Service and several other federal agencies to rebuild and improve trails, roads, docks, campgrounds and more. The bill will also appropriate $900 million annually to the Land and Water Conservation Fund for projects that help to protect natural areas, water resources, cultural heritage sites, and to provide recreation opportunities. The GAOA will benefit many SEMA members in the off-road market, in addition to companies selling wheels/tires, suspension, power and other equipment to help tow RVs and boats to the nation’s parks and recreation areas.

Digital Millennium Copyright Act: SEMA filed a petition with the Copyright Office to renew an existing exemption allowing vehicle owners and service and repair shops to diagnose, repair or modify a vehicle without violating copyright protections. Congress passed the Digital Millennium Copyright Act in 1998 to ensure that copyright law extended to digital products and services. Congress also included a process for securing three-year exemptions that can be renewed indefinitely when a need to access copyrighted material can be demonstrated, such as accessing vehicle software to repair a vehicle or install aftermarket products.

Regulatory Reform Bills: The U.S. Senate Homeland Security and Government Affairs Committee passed two SEMA-supported bills to make it easier for Congress to prevent the creation of overly burdensome regulations. The Regulations From the Executive in Need of Scrutiny Act would require Congress to approve economically significant regulations before they can take effect, including those that have a $100 million impact or greater on the economy. The committee also passed the Unfunded Mandates Accountability and Transparency Act to provide businesses with a stronger voice in shaping the regulatory process and to require agencies to pursue less burdensome regulatory alternatives. Both bills may now be considered by the full Senate.

Made in USA Regulation: The Federal Trade Commission (FTC) is proposing to issue a regulation to consolidate its longstanding policy to enforce unqualified “Made in USA” claims. For decades, the agency has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified “Made in USA” claims. The FTC has issued broad guidance on the topic (most recently in 1997) but not issued a formal regulation until now. The FTC is not pursuing any changes of substance to its policy, which requires a seller making an unqualified “Made in USA” claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.

Companies may still make qualified “Made in USA” claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Qualified claim examples include “Made in USA of U.S. and imported parts,” “75% U.S. content” and “Assembled in U.S.A.”

The FTC rule would not supersede any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in USA” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the U.S. constitute no more than 5% of the final value of the manufactured product.

STATE UPDATE

Ohio
Ohio—License Plates: SEMA-supported legislation from 2019 allowing the display of only a single, rear-mounted license plate went into effect on July 1, 2020. The state previously required both a front and a rear plate. The new law is expected to save the state between $1.2 and $1.4 million per year.

California Consumer Privacy Act Takes Effect: The California Consumer Privacy Act (CCPA)—a law that changed the rules governing California’s customer data collection policy—took effect on July 1, 2020. The law enhances online privacy protections for consumers.

Initially passed in 2018, the CCPA is intended to restrict how companies disclose personal information collected for commercial purposes. Under the law, impacted businesses must provide consumers with the right to know what personal data is being collected and provide the right to opt out of such collection. The law also provides California’s attorney general with right of action to enforce it. Companies have 30 days to comply if notified of a violation of the law.

The CCPA applies to any for-profit company doing business in California that meets one of the following criteria:

  • Gross revenue more than $25 million.
  • Annually purchases, receives, sells or shares personal information of more than 50,000 customers, households or devices for commercial purposes.
  • Derives 50% or more of its annual revenue from selling customers’ personal information.

Examples of personal information include the resident’s name, social security number, email address, records of products purchased, internet browsing history, geolocation data, and inferences from other information that identify personal preferences and characteristics.

The CCPA requires that companies subject to the law give California consumers a notice listing the type of personal information collected and the purposes for which it may be used. The disclosure should occur before or at the time the information is collected. The notice must also contain a link to the business’ privacy policy. If such information is sold, the company must provide an opt-out request option.

Companies may provide a link to the CCPA-compliant privacy policy on its website, with a separate link to the “Do Not Sell My Personal Information” webpage and a toll-free number. On a mobile app, the notice link may be placed in the “settings” menu. In a retail store, you may find the notice on signage or other materials at checkout.

For more information or questions regarding the CCPA, visit www.oag.ca.gov/privacy/ccpa.

Thu, 10/01/2020 - 13:18

SEMA News—October 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

Michigan
Michigan—Military Vehicles: The Michigan House of Representatives passed SEMA-supported legislation to allow for the titling and registration of historic military-surplus vehicles. Such vehicles are not currently able to be titled or registered for use on highways in the state. The bill awaits consideration by the Senate Committee on Transportation and Infrastructure.

New Law to Reduce Maintenance Backlog on Federal Lands: Congress passed and President Trump signed into law the Great American Outdoors Act (GAOA). This SEMA-supported law will dedicate $9.5 billion over the next five years to address the mainte­nance backlog on federal lands by creating a national parks and public land legacy restoration fund, enabling the National Park Service, the U.S. Forest Service and several other federal agencies to rebuild and improve trails, roads, docks, campgrounds and more. The bill will also appropriate $900 million annually to the Land and Water Conservation Fund for projects that help to protect natural areas, water resources, cultural heritage sites, and to provide recreation opportunities. The GAOA will benefit many SEMA members in the off-road market, in addition to companies selling wheels/tires, suspension, power and other equipment to help tow RVs and boats to the nation’s parks and recreation areas.

Digital Millennium Copyright Act: SEMA filed a petition with the Copyright Office to renew an existing exemption allowing vehicle owners and service and repair shops to diagnose, repair or modify a vehicle without violating copyright protections. Congress passed the Digital Millennium Copyright Act in 1998 to ensure that copyright law extended to digital products and services. Congress also included a process for securing three-year exemptions that can be renewed indefinitely when a need to access copyrighted material can be demonstrated, such as accessing vehicle software to repair a vehicle or install aftermarket products.

Regulatory Reform Bills: The U.S. Senate Homeland Security and Government Affairs Committee passed two SEMA-supported bills to make it easier for Congress to prevent the creation of overly burdensome regulations. The Regulations From the Executive in Need of Scrutiny Act would require Congress to approve economically significant regulations before they can take effect, including those that have a $100 million impact or greater on the economy. The committee also passed the Unfunded Mandates Accountability and Transparency Act to provide businesses with a stronger voice in shaping the regulatory process and to require agencies to pursue less burdensome regulatory alternatives. Both bills may now be considered by the full Senate.

Made in USA Regulation: The Federal Trade Commission (FTC) is proposing to issue a regulation to consolidate its longstanding policy to enforce unqualified “Made in USA” claims. For decades, the agency has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified “Made in USA” claims. The FTC has issued broad guidance on the topic (most recently in 1997) but not issued a formal regulation until now. The FTC is not pursuing any changes of substance to its policy, which requires a seller making an unqualified “Made in USA” claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.

Companies may still make qualified “Made in USA” claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Qualified claim examples include “Made in USA of U.S. and imported parts,” “75% U.S. content” and “Assembled in U.S.A.”

The FTC rule would not supersede any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in USA” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the U.S. constitute no more than 5% of the final value of the manufactured product.

STATE UPDATE

Ohio
Ohio—License Plates: SEMA-supported legislation from 2019 allowing the display of only a single, rear-mounted license plate went into effect on July 1, 2020. The state previously required both a front and a rear plate. The new law is expected to save the state between $1.2 and $1.4 million per year.

California Consumer Privacy Act Takes Effect: The California Consumer Privacy Act (CCPA)—a law that changed the rules governing California’s customer data collection policy—took effect on July 1, 2020. The law enhances online privacy protections for consumers.

Initially passed in 2018, the CCPA is intended to restrict how companies disclose personal information collected for commercial purposes. Under the law, impacted businesses must provide consumers with the right to know what personal data is being collected and provide the right to opt out of such collection. The law also provides California’s attorney general with right of action to enforce it. Companies have 30 days to comply if notified of a violation of the law.

The CCPA applies to any for-profit company doing business in California that meets one of the following criteria:

  • Gross revenue more than $25 million.
  • Annually purchases, receives, sells or shares personal information of more than 50,000 customers, households or devices for commercial purposes.
  • Derives 50% or more of its annual revenue from selling customers’ personal information.

Examples of personal information include the resident’s name, social security number, email address, records of products purchased, internet browsing history, geolocation data, and inferences from other information that identify personal preferences and characteristics.

The CCPA requires that companies subject to the law give California consumers a notice listing the type of personal information collected and the purposes for which it may be used. The disclosure should occur before or at the time the information is collected. The notice must also contain a link to the business’ privacy policy. If such information is sold, the company must provide an opt-out request option.

Companies may provide a link to the CCPA-compliant privacy policy on its website, with a separate link to the “Do Not Sell My Personal Information” webpage and a toll-free number. On a mobile app, the notice link may be placed in the “settings” menu. In a retail store, you may find the notice on signage or other materials at checkout.

For more information or questions regarding the CCPA, visit www.oag.ca.gov/privacy/ccpa.

Thu, 10/01/2020 - 13:18

SEMA News—October 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

Michigan
Michigan—Military Vehicles: The Michigan House of Representatives passed SEMA-supported legislation to allow for the titling and registration of historic military-surplus vehicles. Such vehicles are not currently able to be titled or registered for use on highways in the state. The bill awaits consideration by the Senate Committee on Transportation and Infrastructure.

New Law to Reduce Maintenance Backlog on Federal Lands: Congress passed and President Trump signed into law the Great American Outdoors Act (GAOA). This SEMA-supported law will dedicate $9.5 billion over the next five years to address the mainte­nance backlog on federal lands by creating a national parks and public land legacy restoration fund, enabling the National Park Service, the U.S. Forest Service and several other federal agencies to rebuild and improve trails, roads, docks, campgrounds and more. The bill will also appropriate $900 million annually to the Land and Water Conservation Fund for projects that help to protect natural areas, water resources, cultural heritage sites, and to provide recreation opportunities. The GAOA will benefit many SEMA members in the off-road market, in addition to companies selling wheels/tires, suspension, power and other equipment to help tow RVs and boats to the nation’s parks and recreation areas.

Digital Millennium Copyright Act: SEMA filed a petition with the Copyright Office to renew an existing exemption allowing vehicle owners and service and repair shops to diagnose, repair or modify a vehicle without violating copyright protections. Congress passed the Digital Millennium Copyright Act in 1998 to ensure that copyright law extended to digital products and services. Congress also included a process for securing three-year exemptions that can be renewed indefinitely when a need to access copyrighted material can be demonstrated, such as accessing vehicle software to repair a vehicle or install aftermarket products.

Regulatory Reform Bills: The U.S. Senate Homeland Security and Government Affairs Committee passed two SEMA-supported bills to make it easier for Congress to prevent the creation of overly burdensome regulations. The Regulations From the Executive in Need of Scrutiny Act would require Congress to approve economically significant regulations before they can take effect, including those that have a $100 million impact or greater on the economy. The committee also passed the Unfunded Mandates Accountability and Transparency Act to provide businesses with a stronger voice in shaping the regulatory process and to require agencies to pursue less burdensome regulatory alternatives. Both bills may now be considered by the full Senate.

Made in USA Regulation: The Federal Trade Commission (FTC) is proposing to issue a regulation to consolidate its longstanding policy to enforce unqualified “Made in USA” claims. For decades, the agency has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified “Made in USA” claims. The FTC has issued broad guidance on the topic (most recently in 1997) but not issued a formal regulation until now. The FTC is not pursuing any changes of substance to its policy, which requires a seller making an unqualified “Made in USA” claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.

Companies may still make qualified “Made in USA” claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Qualified claim examples include “Made in USA of U.S. and imported parts,” “75% U.S. content” and “Assembled in U.S.A.”

The FTC rule would not supersede any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in USA” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the U.S. constitute no more than 5% of the final value of the manufactured product.

STATE UPDATE

Ohio
Ohio—License Plates: SEMA-supported legislation from 2019 allowing the display of only a single, rear-mounted license plate went into effect on July 1, 2020. The state previously required both a front and a rear plate. The new law is expected to save the state between $1.2 and $1.4 million per year.

California Consumer Privacy Act Takes Effect: The California Consumer Privacy Act (CCPA)—a law that changed the rules governing California’s customer data collection policy—took effect on July 1, 2020. The law enhances online privacy protections for consumers.

Initially passed in 2018, the CCPA is intended to restrict how companies disclose personal information collected for commercial purposes. Under the law, impacted businesses must provide consumers with the right to know what personal data is being collected and provide the right to opt out of such collection. The law also provides California’s attorney general with right of action to enforce it. Companies have 30 days to comply if notified of a violation of the law.

The CCPA applies to any for-profit company doing business in California that meets one of the following criteria:

  • Gross revenue more than $25 million.
  • Annually purchases, receives, sells or shares personal information of more than 50,000 customers, households or devices for commercial purposes.
  • Derives 50% or more of its annual revenue from selling customers’ personal information.

Examples of personal information include the resident’s name, social security number, email address, records of products purchased, internet browsing history, geolocation data, and inferences from other information that identify personal preferences and characteristics.

The CCPA requires that companies subject to the law give California consumers a notice listing the type of personal information collected and the purposes for which it may be used. The disclosure should occur before or at the time the information is collected. The notice must also contain a link to the business’ privacy policy. If such information is sold, the company must provide an opt-out request option.

Companies may provide a link to the CCPA-compliant privacy policy on its website, with a separate link to the “Do Not Sell My Personal Information” webpage and a toll-free number. On a mobile app, the notice link may be placed in the “settings” menu. In a retail store, you may find the notice on signage or other materials at checkout.

For more information or questions regarding the CCPA, visit www.oag.ca.gov/privacy/ccpa.

Thu, 10/01/2020 - 13:17

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week’s submissions are listed below.

Hooker Blackheart
Rear Suspension Crossmember

Hooker Blackheart announces the release of its rear suspension crossmember for ’63–’72 Chevrolet C10. The crossmember is engineered to eliminate driveshaft clearance issues while maintaining proper pinion angles. The dual-exhaust cutouts allow the exhaust system to go through the crossmember instead of under the frame for extra ground clearance. The crossmember replaces the OE crossmember in the stock location and is constructed to work with the factory trailing arms.

Note: Requires use of one-piece driveshaft. Only for 2WD trucks utilizing trailing-arm rear suspension.

866-464-6553
www.holley.com
PN: BHS510

Hooker Blackheart

Holley
Gen III HEMI Swap Oil Pans

Holley has launched its Gen III Hemi engines oil pans swap for ’63–’74 Mopar A-Body, B-Body, C-Body and E-Body vehicles. The cast-aluminum construction and integrated windage tray combined with O-ring sealing are designed to provide a leak-free solution. The complete pan kit includes all parts required for installation (i.e. oil pan, pickup assembly, O-ring seal, windage tray, baffling and mounting bolts.

866-464-6553
www.holley.com

PN: 302-60

Holley

Hooker Blackheart
Jeep Wrangler TJ Gen-III Hemi Swap Parts

Hooker Blackheart announces the release of its Gen-III Hemi Swap Parts for the ’97–’06 Wrangler TJ. The lineup features engine swap mounts, transmission adapter brackets, headers, Y-pipes and steering shaft support brackets. The mounts are designed to work together with the stock skid plate/transmission crossmember to mount the transmission and stock NP231J transfer case. The transmission bracket is constructed to mount the 545RFE transmission and transfer case to the factory skid pate. The headers and the Y-Pipe are for ’87–’06 Jeep Wranglers with the Gen-III Hemi Engine. The support bracket bolts to the existing steering support bracket and relocates it.

866-464-6553
www.holley.com

PN: Vary

Hooker Blackheart

Redline Detection
SpeedSmoke

Redline Detection has launched its SpeedSmoke diagnostic leak detector. The detector is designed to address the proliferation of boosted vehicles in repair shops. It is engineered to feature diagnostic capabilities to pinpoint faults in boost leaks, naturally aspirated, high-pressure turbo, diesel and supercharged engines. The machine is constructed to run low-pressure diagnostics for general repair and naturally aspirated engines, plus high-pressure diagnostics for turbo, diesel and supercharged engines. It also features an onboard micro air compressor and 12V DC battery for total portability and includes all needed accessories.

877-557-6653
www. redlinedetection.com
PN: 95-0135

Redline


Gemini
Zero Rust Topcoat

Gemini announces the release of its Black Gloss Zero Rust Topcoat primer. The primer is manufactured to be VOC-compliant in all 50 states and available in aerosol cans only.

800-262-5710
www.usezerorust.com
PN: ARZT-02

Gemini

TRAC
Tire Jack

TRAC announces the release of its tire jack. The jack is constructed with welded steel for durability. The steel base rollers are designed to offer tire support and rolling convenience.

Watch: www.youtube.com/watch?v=a-tz7bYBZYA

720-231-1839
www.liftwithtrac.com
PN: Vary

TRAC

Oracle Lighting
Oracle Fog Halo Kit

Oracle Lighting announces the introduction to its Dynamic ColorSHIFT RGB+A Projector Fog Halo Kit for the ’15–’17 Ford Mustangs. The integrated RGB+A turn signal features “Motion Flow” sequential effect. The LEDs on the ring illuminate sequentially for a turn signal effect. The rings are encapsulated in a polymer resin designed to make them waterproof with an IP68 rating (can be submerged underwater). Oracle Lighting recommends purchasing the ’15–’17 Ford Mustang ORACLE Dynamic ColorSHIFT Headlight DRL + Halo Kit along with the fog kit, as the fog light kit alone will not include the Bluetooth controller.

800-407-5776
www.oraclelights.com
PN: 1235-332

 

Thu, 10/01/2020 - 13:17

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week’s submissions are listed below.

Hooker Blackheart
Rear Suspension Crossmember

Hooker Blackheart announces the release of its rear suspension crossmember for ’63–’72 Chevrolet C10. The crossmember is engineered to eliminate driveshaft clearance issues while maintaining proper pinion angles. The dual-exhaust cutouts allow the exhaust system to go through the crossmember instead of under the frame for extra ground clearance. The crossmember replaces the OE crossmember in the stock location and is constructed to work with the factory trailing arms.

Note: Requires use of one-piece driveshaft. Only for 2WD trucks utilizing trailing-arm rear suspension.

866-464-6553
www.holley.com
PN: BHS510

Hooker Blackheart

Holley
Gen III HEMI Swap Oil Pans

Holley has launched its Gen III Hemi engines oil pans swap for ’63–’74 Mopar A-Body, B-Body, C-Body and E-Body vehicles. The cast-aluminum construction and integrated windage tray combined with O-ring sealing are designed to provide a leak-free solution. The complete pan kit includes all parts required for installation (i.e. oil pan, pickup assembly, O-ring seal, windage tray, baffling and mounting bolts.

866-464-6553
www.holley.com

PN: 302-60

Holley

Hooker Blackheart
Jeep Wrangler TJ Gen-III Hemi Swap Parts

Hooker Blackheart announces the release of its Gen-III Hemi Swap Parts for the ’97–’06 Wrangler TJ. The lineup features engine swap mounts, transmission adapter brackets, headers, Y-pipes and steering shaft support brackets. The mounts are designed to work together with the stock skid plate/transmission crossmember to mount the transmission and stock NP231J transfer case. The transmission bracket is constructed to mount the 545RFE transmission and transfer case to the factory skid pate. The headers and the Y-Pipe are for ’87–’06 Jeep Wranglers with the Gen-III Hemi Engine. The support bracket bolts to the existing steering support bracket and relocates it.

866-464-6553
www.holley.com

PN: Vary

Hooker Blackheart

Redline Detection
SpeedSmoke

Redline Detection has launched its SpeedSmoke diagnostic leak detector. The detector is designed to address the proliferation of boosted vehicles in repair shops. It is engineered to feature diagnostic capabilities to pinpoint faults in boost leaks, naturally aspirated, high-pressure turbo, diesel and supercharged engines. The machine is constructed to run low-pressure diagnostics for general repair and naturally aspirated engines, plus high-pressure diagnostics for turbo, diesel and supercharged engines. It also features an onboard micro air compressor and 12V DC battery for total portability and includes all needed accessories.

877-557-6653
www. redlinedetection.com
PN: 95-0135

Redline


Gemini
Zero Rust Topcoat

Gemini announces the release of its Black Gloss Zero Rust Topcoat primer. The primer is manufactured to be VOC-compliant in all 50 states and available in aerosol cans only.

800-262-5710
www.usezerorust.com
PN: ARZT-02

Gemini

TRAC
Tire Jack

TRAC announces the release of its tire jack. The jack is constructed with welded steel for durability. The steel base rollers are designed to offer tire support and rolling convenience.

Watch: www.youtube.com/watch?v=a-tz7bYBZYA

720-231-1839
www.liftwithtrac.com
PN: Vary

TRAC

Oracle Lighting
Oracle Fog Halo Kit

Oracle Lighting announces the introduction to its Dynamic ColorSHIFT RGB+A Projector Fog Halo Kit for the ’15–’17 Ford Mustangs. The integrated RGB+A turn signal features “Motion Flow” sequential effect. The LEDs on the ring illuminate sequentially for a turn signal effect. The rings are encapsulated in a polymer resin designed to make them waterproof with an IP68 rating (can be submerged underwater). Oracle Lighting recommends purchasing the ’15–’17 Ford Mustang ORACLE Dynamic ColorSHIFT Headlight DRL + Halo Kit along with the fog kit, as the fog light kit alone will not include the Bluetooth controller.

800-407-5776
www.oraclelights.com
PN: 1235-332

 

Thu, 10/01/2020 - 13:17

SEMA News—October 2020

BUSINESS

Modifying ADAS-Equipped Vehicles

Four Innovative Case Studies From the SEMA Detroit ADAS Forum and Vehicle Review

By Mike Imlay

ADAS
As OEMs build an increasing array of advanced driver-assistance technologies into their vehicle platforms, the aftermarket faces unprecedented challenges in developing products and modifications that integrate seamlessly with safety packages. The recent SEMA Detroit ADAS Forum demonstrated the surge of innovation the industry is deploying to meet that challenge.

The emergence of advanced driver-assistance systems (ADAS) has been a boon to automotive consumers. Among other benefits, ADAS is credited with a 1.2% drop in vehicle fatalities last year, along with significantly reduced injuries. What’s more, consumer comfort with these technologies is increasing as OEMs build ADAS into an expanding number of vehicle platforms. The result is a growing aftermarket customer base that expects specialty-equipment products and modifications to integrate seamlessly with their high-tech factory ADAS packages. But is the industry up to the task?

Those who attended the Live Across America: SEMA Detroit Virtual ADAS Forum on June 18, 2020, would be optimistic that the answer would be a yes, as four examples of successful customizations and vehicle builds were presented. The forum, now available for viewing at www.semagarage.com/virtualadasforum, brought together a live panel of SEMA manufacturers, industry leaders and technology experts to address the immediate challenges SEMA members are confronting, along with the latest innovations driving the aftermarket toward full ADAS compliance.

Built around actual SEMA manufacturing member case studies of successful product development and vehicle modifications, the forum’s goal was to help SEMA companies customize with confidence by explaining how ADAS technologies and sensors function and how aftermarket products might impact the operation of those safety features. The forum drew more than 500 online attendees from across the United States and as far away as Australia and the United Kingdom, including several OEMs and media.

“This virtual event demonstrated a new way for attendees to engage and learn as we move forward to the ‘next normal.’ This was not just another webinar but an innovative virtual event live-streamed across the country that offered our participants a new way to engage and learn,” said SEMA Vice President of Vehicle Technology John Waraniak, who organized the virtual conference. “The forum included an overview of ADAS technologies, presentations of SEMA partnerships, technology collaborations, frontline best practices and ADAS resources available through these new SEMA Vehicle Technology service offerings.”

According to Waraniak, understanding ADAS systems and how they operate will be an integral part of future aftermarket product development, since accessories such as bumpers, grilles, suspension lifts and even windshield glass can all adversely affect ADAS components.

“The goal wasn’t to make forum participants on-the-spot ADAS experts but to address immediate challenges that SEMA members are encountering due to ADAS technologies,” Waraniak said. “We sought to present the latest information, guidelines, tools and resources to help members customize with confidence as well as innovate and ensure their products, accessories and vehicle builds can be successfully integrated with the latest factory-installed ADAS technologies.”

As vehicles move toward greater autonomy, OEMs have introduced an array of safety-performance technologies under a variety of names, prompting industry organizations—including SAE—to push for a standard nomenclature for the systems. Currently, all of the technologies are divided into two main categories: passive and active. Passive ADAS features give a visual, audible or haptic warning when a collision or unsafe condition is imminent. Active systems take some level of automated control over a vehicle to help mitigate an accident.

Up to now, aftermarket contributions to the ADAS market have mainly been in the form of passive systems. Still, aftermarket ADAS is a fast-growing category that is currently valued at just under $1 billion and is projected to top more than $1.5 billion by 2021. Whether active or passive, ADAS subcategories commonly break down as follows:

  • Forward collision avoidance: Forward-collision warning, automated emergency braking, integrated emergency intervention.
  • Lateral collision avoidance: Lane-departure warning, blind-spot warning, lane-keeping assistance, lane centering.
  • Automated performance enhancements: Antilock braking systems, traction control, electronic stability control and related specialty applications.
  • Parking assistance: Passive parking assistance, automated parking assistance, autonomous valet.
  • Advanced cruise control: Adaptive cruise control, cooperative adaptive cruise control, partial automation.
  • Driver vision augmentation: Advanced headlights, infrared night-vision display, head-up display.
  • Connected-vehicle technology: Dedicated short-range communication, commercial cellular, other communication technologies.

“These technologies are the gateways for a lot of the newer technologies that OEMs are deploying today in their vehicle platforms, so we have to get them right and understand them if we’re going to continue to do safe, complete vehicle modifications and repairs,” Waraniak said. “As OEMs introduce more and more automated and autonomous technologies, we’ll see the most complex hardware and software applications ever deployed in automobiles. These systems comprise the most disruptive technologies that automakers have ever initiated.”

The forum included an overview of the new SEMA/I-CAR ADAS Baseline Resource Program as a first go-to resource for members, as well as a Q&A segment that addressed members’ concerns about modifications encompassing larger wheels and tires, bumpers, grilles and lift kits, and paint and other accessories. Issues of cybersecurity, new digital vehicle architectures and over-the-air software updates were also touched on, along with the resources that can help smaller manufacturers compete in product research and development. But the live-stream wasn’t focused on challenges only. The panel of experts also addressed the many new opportunities that the ADAS category is opening for aftermarket companies, with the following case studies highlighting the industry’s ongoing innovation:

Jeep
This JL370 ’20 Jeep Wrangler by American Expedition Vehicles (AEV) boasts some serious off-roading upgrades, but AEV’s careful R&D ensured that none of the added products interfered with factory ADAS components. Extensive real-world testing validated all the R&D.

Case Study 1: AEV JL370 ’20 Jeep Wrangler

American Expedition Vehicles (AEV) set out to test its ADAS prowess with its AEV JL370 project vehicle, which was built on the ’20 Jeep Wrangler JL platform.

Developed from the ground up, the Jeep is modified with a host of AEV products, including LED off-road lighting; a new front bumper with integrated skidplate, winch and light bar; a new front differential cover; AEV Borla Dualsport wheels with BFGoodrich 37-in. tires; and a snorkel for deep breathing.

In the rear, the Jeep was outfitted with a new bumper and auxiliary light; an updated rear differential; an all-new tire carrier, AEV CHMSL and camera relocation, and the addition of splash guards.

“Just about every product listed will have some sort of an impact on any factory-installed ADAS equipment, and we need to make sure that these products don’t interfere with those features before we release them to market,” said John Natoci, chief operations officer of AEV and one of the conference’s lead presenters. “In order to do that, we need to start early in the design cycle. Before we can put pen to paper, we first need to understand how the vehicle is equipped from the factory. The Wrangler isn’t the most sophisticated when it comes to advanced technology, but the current model does have a pretty decent suite of ADAS equipment.”

That collection of factory safety features includes front and rear parking assistance, a rear-vision system, automatic high-beam headlamps, adaptive cruise control (ACC), forward collision warning (FCW) and blind-spot monitoring.

“Even the smallest changes can have a really big effect,” Natoci observed. “New bumper geometry, modified wheel offset that increase curb heights—all of that needs to be considered as we get into the design phase.”

During initial R&D, AEV’s product developers closely compared their new-design bumpers to the factory originals to identify the new ADAS sensor locations that would require validation. Using field-of-view cones in CAD software, AEV was able to see how the new sensor locations would view the world, along with any interference the bumpers might cause. For the front bumper, developers also considered how winches, tow hooks and other accessories might change or hinder sensor operation. Once the CAD designs checked out, product development moved into physical testing with full vehicle mockups.

“Like a lot of companies nowadays, we use 3-D printing, which allows us to do multiple design iterations and adjust as we go,” Natoci explained. “The data we get from this [mockup] exercise is compared to the baseline data collected on the stock vehicle.”

He added that alterations in tire diameter, tire pressure and rear gear ratios can also factor into ADAS compliance. During the physical testing phase, AEV partnered with several third parties to perform proving-ground testing that the company was unable to perform in-house. Final inspection included technicians plugging into vehicle systems using MOPAR software to completely scan ADAS equipment and verify calibration and compliance.

In the end, AEV’s careful research and development and real-world testing paid off. The company was able to recalibrate and verify compliance of the fully modified Wrangler’s ADAS features. AEV also makes a ProCal Snap tool available to its customers to help them maintain their vehicle’s compliance, knowing that many of them continue to modify their vehicles over time.

“All our modified vehicles include a Snap, and we also include one with every suspension system,” Natoci said. “Since we work across multiple OEMs and multiple vehicle platforms, we’re committed to making sure that all of our new products are compliant with ADAS as they come out, and we look forward to keeping up with this new technology as it grows.”

RAM
Transamerican 4WP utilized this ’19 Ram 1500 as a testbed for a modification package typically chosen by its customers. Like other aftermarket product designers, 4WP used sensor cone data in the CAD design phase to make sure the truck’s new bumpers properly accommodate factory ADAS sensors.

Case Study 2: The Transamerican 4WP ’19 Ram 1500

As another case study in successful modification of an ADAS-equipped vehicle, Transamerican 4WP presented its 4WP ’19 Ram 1500 truck to conference
participants.

“We jumped on the opportunity last year to get on this ADAS adventure, as we call it, because we not only develop house brands, suspensions and accessories that we want compliant and safe, but we also outfit thousands of vehicles a month through our 95 store locations using third-party brands,” said Kris Hernandez, director of suspension engineering for Transamerican 4WP.

The Ram truck’s factory systems included ACC; adaptive LED headlights; advanced braking assistance and FCW; advanced cameras and sensors, including a 360-degree camera; blind-spot protection; front and rear parking sensors; and lane-departure features.

For its project build, 4WP opted for a modification package typically favored among the company’s consumers. The truck received a Pro Comp 6-in. Suspension system, Pro Comp 37-in. Extreme Mud Terrain tires, Pro Comp 20x9-in. wheels, Smittybilt front and rear bumpers, and Smittybilt side steps.

Hernandez noted that introducing products for newer-model vehicles can be a challenge nowadays.

“Technology changes quickly, and OEMs are not readily handing out support to the aftermarket, so it takes a new approach and some additional steps on the development side,” he said.

According to Hernandez, the company’s end goal is always OEM equivalency of aftermarket parts and components.

“As we develop accessories for each new platform manufacturer, we need to start with some basic evaluations,” he explained.

That means acquiring all available OE data on a given vehicle’s systems, along with lots of actual road time to fully understand their operation.

“Our evaluations are performed on a documented local test loop, with all typical scenarios and road types,” he said. “On top of the standard test-loop evaluations, we perform two extended evaluations from our R&D facility in San Diego to our corporate facility in Los Angeles during typical California traffic. For this particular Ram 1500, the long-distance evaluation was accomplished on the freeway, with no brake or accelerator input once radar cruise was activated. If you know California traffic, you know that is a pretty convenient feature, to say the least. The Ram system is probably one of the nicer-performing systems that I’ve developed product for.”

Like other aftermarket product designers, 4WP also utilized sensor cone data in its CAD design phase. Once parts were ready, they were fitted on the vehicle, and all the prior drive tests were duplicated to make sure that the data matched the original performance baselines.

“Testing and mapping is repeated, and corrections are made until the systems meet the OE range measured when the vehicle was first delivered to us 100% stock,” Hernandez said, adding that 4WP routinely clocks 300 to 500 mi. in its drive evaluations.

In addition to road testing, the Ram also underwent detailed evaluation by asTech, which specializes in remote diagnostic scanning and ADAS calibrations for repair shops.

“There were a lot of things we learned on the Ram truck,” said asTech Director of Industry Relations Jake Rodenroth. “It’s a little bit different than some of the other vehicles we’ve seen. The integration of sensor fusion, where you’ve got sensors working as a team, is very true in the Ram’s case, so you have a radar and a camera system mounted in the windshield. In a lot of other vehicles we see, the radar is typically lower in the vehicle, behind a grille or a bumper cover.

“The higher mounting in the Ram’s case presents challenges. On the other hand, the system is much more forgiving in regard to the height of the vehicle. You make a measurement from the top of the tire to the bottom of the fender and enter that value into the scan tool, then go through the dynamic calibration process. We were successful in getting this vehicle to validate with the modifications placed onboard.”

In the end, asTech determined that the new suspension lift height calibrated within the Ram’s prescribed range. The wheel offset also proved compatible with the truck’s stability control features, and the front and rear bumpers and side steps properly accommodated the vehicle’s perimeter sensors and intelligent headlights. The vehicle now continues to serve as a testbed to ensure that other new 4WP products function at stock equivalency and don’t throw any codes.

GMC
Fox Factory/SCA Performance has built successful development partnerships with General Motors, Ford, Chrysler and Nissan. That cooperation paid off with this ADAS-friendly SCA Performance ’20 GMC Sierra 2500. Sophisticated testing at TRC proved that the lifted truck still properly brakes automatically for pedestrians.

Case Study 3: The Fox Factory/SCA Performance ’20 GMC Sierra 2500

Michael McSweeney, president and general manager of SCA Performance Division for Fox Factory, said that his company has built successful development partnerships with General Motors, Ford, Chrysler and Nissan.

“Out of our four manufacturing plants, we’re currently upfitting about 1,000 lifted trucks per month, all of which end up being sold through new-car dealerships,” McSweeny explained. “It’s truly essential to our business model for our vehicles to not only meet Federal Motor Vehicle Safety Standards [FMVSS] but also be on the leading edge of adapting our upfits to new ADAS features, because they’re becoming a standard part of each vehicle. We need to assure our end users, our OEM partners, the dealers who retail our vehicles, and the insurance companies who are insuring our drivers that all of our modified vehicles continue to perform at a high level even after we modify the vehicle.”

In this case, the company turned to a ’20 GMC Sierra 2500 to prove its abilities—a special challenge given the vehicle’s sophisticated “Safety Package 2,” which includes the ability to automatically brake for pedestrians.

Modifications for the Sierra included a 6-in. BDS suspension lift system, 22-in. wheels, and 35-in. all-terrain tires. After an alignment to factory specs and a calibration of its steering-angle sensor, the big GMC was hooked up to a Cardaq 3 Plus device with GMC GDS 2 software for dynamic calibration. That put the vehicle into learn mode, and a calibration test drive followed.

While that may sound straightforward enough, McSweeny said there were a lot of layers to the process.

“Since the ADAS features really work as a big network getting information from other systems in the vehicle, there are some fundamental calibrations that need to be done even prior to focusing on the camera and the radar systems,” he said. “Those things include speedometer calibrations to account for larger tire sizes, four-wheel alignment, steering angle sensor alignment, FMVSS 126 and 135 testing so that we can ensure that the vehicle is braking and the electronic stability control systems are all performing like they should.”

After SCA Performance’s road tests were completed, all the data indicated functional compliance.

“But since this was a new thing, we didn’t really think we could roll out our own validation,” McSweeny said. “So we decided to send the truck out to the Transportation Resource Center [TRC] in Ohio for them to actually put the truck through the Insurance Institute for Highway Safety [IIHS] pedestrian autonomous emergency braking test, along with some additional testing on the adaptive cruise control system.”

TRC is among the most advanced independent mobility testing service providers in North America. Its Ohio facilities and proving grounds cover 4,500 acres and include a 7.5-mi. automotive testing track. To test AEB for pedestrians, the center utilizes walking robots that imitate the movements of both adults
and children.

As TRC ADAS Test Lead Blaine Ricketts explained, IIHS evaluations normally involve three pedestrian scenarios—one with an adult crossing a road perpendicularly, another with a child emerging perpendicularly from two obstructing vehicles, and a parallel adult facing away in the roadway. The testing equipment also includes a throttle robot inside the vehicle, along with a camera and microphone to “see and hear” visual and audible alerts. GPS is also employed to gather position, speed and ground-truth data.

Being very low to the ground, the child robot presented a unique test for the lifted Sierra. Nonetheless, the modified truck ultimately aced its exam with high marks. All the ADAS systems calibrated—and validated—as required.

Titan

Fox Factory/SCA Performance also presented its ’20 Nissan Titan to the SEMA Detroit ADAS Forum and Vehicle Review. The vehicle was one of the first platforms to serve as a testbed for the company. Because the truck features a static ADAS system, it was relatively easy to calibrate after modification.

Case Study 4: The Fox Factory/SCA Performance ’20 Nissan Titan

According to McSweeny, when SCA Performance first began testing products on ADAS-equipped platforms, the company started with the ’20 Nissan Titan.

“The reason we chose the Titan was that it was actually the first OEM model to feature automatic braking technologies in all its trim levels,” McSweeny said. “We’re very grateful to our friends at Nissan for allowing us to have a vehicle to do some testing on.”

The Titan received a BDS 6-in. suspension lift system, 20-in. wheels and 35-in. BFGoodrich all-terrain tires, along with an alignment to factory specs.

The Titan’s ADAS features call for static verification, meaning that the truck had to be positioned within certain target floor parameters. Calibrating the truck’s forward-facing cameras also required setting up static targets per Nissan specs, including wheel-mounted lasers and framework for radar calibration. The project crew relied on asTech hardware and calibration software to communicate remotely with a dedicated technician and run a finalized DTC check to ensure that no codes were thrown. Once all those steps were accomplished, the vehicle was cleared for test drives.

During on-road testing, the Titan’s lane-departure warning and adaptive cruise control with gap adjustments were validated. Once the truck received its VIN-specific calibration documentation, it was off to TRC for further proving-ground evaluation, including FMVSS 126 testing.

“From an ADAS standpoint, calibrating the Nissan Titan truck was quite a bit different from the tests we went through on the GMC Sierra,” McSweeny said. “The GMC is a dynamic system, and the Nissan is a static system, so the pathway that we take to calibrate is much different. The ’20 Nissan Titan that we tested was equipped with both the radar system and the forward-facing camera system mounted behind the rearview mirror. We partnered with asTech to help us navigate [procedures] and build a standard process to calibrate the Titan.”

AsTech’s Rodenroth added that static systems such as Nissan’s call for careful vehicle prep to ensure proper ADAS calibration. That can include seemingly meticulous details such as maintaining specified fuel levels and tire pressures and even clean windshields.

“It’s critical that you review [OEM requirements] for every model, because you could have differences between them,” he explained.

As for TRC’s role in the process, Ricketts said that it’s gratifying to help product manufacturers create best practices for developing ADAS-compatible parts and accessories.

“As companies do aftermarket modifications, one of the best ways of performing validation is through on-pavement testing,” he added.

The SEMA Detroit ADAS Forum and Vehicle Review demonstrated the rapid innovation that is taking place in the aftermarket to embrace new-vehicle technologies. Many automotive segments are coming together to promote common goals, develop standard R&D procedures for products, and create standard operating procedures for proper calibration and validation of ADAS functionality in vehicles modified by aftermarket components. It’s a costly endeavor at times, but it’s worth the price.

“If you’re going to modify a vehicle in today’s world, safety has got to be the top priority,” McSweeny explained. “We didn’t really sit down and ask if we want to make these investments or if we want to push them off and maybe cut a corner and not do them. We had to do it.

“Figuring out the pathway to do it, who to partner with and who can provide us with the education and technology to know what to do on each model—that was probably our biggest hurdle. Our opinion and our mindset on the topic in general is let’s develop these processes and standards, let’s collaborate even with our competitors, and let’s give this information to the industry, because it’s really essential for everyone to be doing this.”

Waraniak was quick to underscore the widespread cooperation among the industry’s biggest players and the sharing of data and best practices with the little guy. To that end, SEMA and other automotive associations continue to partner to offer shared resources and tools to all SEMA members. As Waraniak summed up, “Everyone believes we have to get this right. Our industry’s future depends on it.”

Further information relating to the SEMA Detroit ADAS Forum and Vehicle Review, including a link to the full video presentation, can be found online at www.semagarage.com/services/virtualadasforum.

The SEMA Garage also maintains a comprehensive Vehicle Technology ADAS webpage at www.semagarage.com/services/vehicleadas featuring educational articles, resources and tools, along with listings of ADAS equipment by vehicle make and model.