Thu, 10/15/2020 - 11:47

By SEMA Washington, D.C., Staff

The California Air Resources Board (CARB) recently issued an Enforcement Advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The Advisory notes that:

  • CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or installs an illegal part on an emission-controlled vehicle operated on a public highway.
  • CARB has authority to enforce against individual vehicle owners that have violated the law by tampering, modifying, or installing illegal parts on public highway vehicles.
  • Penalties may range up to $37,500 per violation.
  • CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public highway vehicle which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles. Generically speaking, the law applies to performance products installed within the fuel/emissions system—from the air intake to the end of the catalytic converter. CARB has compiled a comprehensive product category list.

Subject parts produced or sold in California are required to receive an “Executive Order” (EO) from the California Air Resources Board (CARB) demonstrating that a vehicle will remain in its certified configuration when the part is installed. The U.S. Environmental Protection Agency also recognizes an EO as demonstrating the part is legal for sale and use in all 50 states.

California exempts racing vehicles from vehicle emissions control requirements and defines a racing vehicle as a competition vehicle not used on a public highway. It is legal to market, sell and install performance aftermarket parts not covered by a CARB EO on racing vehicles. Nevertheless, it is illegal to market, sell or install those same parts on an emission-controlled vehicle for operation on a public highway. Such violations can occur regardless of any real or claimed intent regarding how the part will be used, such as the part will only be used on racing or competition vehicles.

The CARB Advisory provides an examples of industry practices that help demonstrate compliance by a responsible party, including:

  • Has, or is pursuing CARB EOs for covered products.
  • Installs, sells, advertises, or services only emissions legal parts (replacement parts and/or parts with CARB EOs) for vehicles with license plates and/or DMV registration.
  • Refuses to perform emissions-related repairs on licensed or registered vehicles that appear to be noncompliant (vehicle has missing or noncompliant equipment).
  • Recognizes that racing vehicles are not licensed or registered vehicles and should be trailered to any events or to any repair facility.
  • Products without CARB EOs should be labelled as illegal for operation on any public highway, and only legal if used on a racing vehicle.
  • Confirms that the consumer has a legitimate reason for purchasing a product without a CARB EO (ex: for a racing vehicle), and obtains information to document the sale (ex: consumer’s name, address, driver’s license number, affiliation with a racing organization or track, signed affidavit).
  • Tracks sales or installation of products without a CARB EO anticipating low numbers for true racing applications. Such records must be available for CARB inspection and kept for four years from the date of sale or installation.
  • Has a robust training program for all sales, marketing, and shipping staff on the anti-tampering prohibitions, and associated audit program.

SEMA has been a driving force in the effort to assist companies comply with California and federal clean air laws. SEMA has also established the SEMA Garage to assist members in testing their emissions-related parts. The SEMA Garage makes experts and resources available to help members navigate the compliance process, including:

  • Evaluation of your product and recommendations for compliance procedures.
  • Assistance with the CARB EO process.
  • Interaction with CARB staff on your behalf.
  • Review and evaluation of test data.

The SEMA Garage includes a laboratory where members can have their products tested at an affordable cost. The lab capabilities cover all tests (except evap) that may be required by CARB for the purposes of obtaining an EO for both gasoline and diesel vehicles. There are other test laboratories around the country as well. SEMA encourages it members to pursue testing of applicable emissions-related products for highway vehicles. For more information, visit www.semagarage.com.

Thu, 10/15/2020 - 11:47

By SEMA Washington, D.C., Staff

The California Air Resources Board (CARB) recently issued an Enforcement Advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The Advisory notes that:

  • CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or installs an illegal part on an emission-controlled vehicle operated on a public highway.
  • CARB has authority to enforce against individual vehicle owners that have violated the law by tampering, modifying, or installing illegal parts on public highway vehicles.
  • Penalties may range up to $37,500 per violation.
  • CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public highway vehicle which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles. Generically speaking, the law applies to performance products installed within the fuel/emissions system—from the air intake to the end of the catalytic converter. CARB has compiled a comprehensive product category list.

Subject parts produced or sold in California are required to receive an “Executive Order” (EO) from the California Air Resources Board (CARB) demonstrating that a vehicle will remain in its certified configuration when the part is installed. The U.S. Environmental Protection Agency also recognizes an EO as demonstrating the part is legal for sale and use in all 50 states.

California exempts racing vehicles from vehicle emissions control requirements and defines a racing vehicle as a competition vehicle not used on a public highway. It is legal to market, sell and install performance aftermarket parts not covered by a CARB EO on racing vehicles. Nevertheless, it is illegal to market, sell or install those same parts on an emission-controlled vehicle for operation on a public highway. Such violations can occur regardless of any real or claimed intent regarding how the part will be used, such as the part will only be used on racing or competition vehicles.

The CARB Advisory provides an examples of industry practices that help demonstrate compliance by a responsible party, including:

  • Has, or is pursuing CARB EOs for covered products.
  • Installs, sells, advertises, or services only emissions legal parts (replacement parts and/or parts with CARB EOs) for vehicles with license plates and/or DMV registration.
  • Refuses to perform emissions-related repairs on licensed or registered vehicles that appear to be noncompliant (vehicle has missing or noncompliant equipment).
  • Recognizes that racing vehicles are not licensed or registered vehicles and should be trailered to any events or to any repair facility.
  • Products without CARB EOs should be labelled as illegal for operation on any public highway, and only legal if used on a racing vehicle.
  • Confirms that the consumer has a legitimate reason for purchasing a product without a CARB EO (ex: for a racing vehicle), and obtains information to document the sale (ex: consumer’s name, address, driver’s license number, affiliation with a racing organization or track, signed affidavit).
  • Tracks sales or installation of products without a CARB EO anticipating low numbers for true racing applications. Such records must be available for CARB inspection and kept for four years from the date of sale or installation.
  • Has a robust training program for all sales, marketing, and shipping staff on the anti-tampering prohibitions, and associated audit program.

SEMA has been a driving force in the effort to assist companies comply with California and federal clean air laws. SEMA has also established the SEMA Garage to assist members in testing their emissions-related parts. The SEMA Garage makes experts and resources available to help members navigate the compliance process, including:

  • Evaluation of your product and recommendations for compliance procedures.
  • Assistance with the CARB EO process.
  • Interaction with CARB staff on your behalf.
  • Review and evaluation of test data.

The SEMA Garage includes a laboratory where members can have their products tested at an affordable cost. The lab capabilities cover all tests (except evap) that may be required by CARB for the purposes of obtaining an EO for both gasoline and diesel vehicles. There are other test laboratories around the country as well. SEMA encourages it members to pursue testing of applicable emissions-related products for highway vehicles. For more information, visit www.semagarage.com.

Thu, 10/15/2020 - 11:01

By Richard Hail

InfluencersThe SEMA360 Social Media Correspondent Program is a window into the exclusive event through the highlights of up-and-coming and well-known industry influencers.

Only registered attendees of SEMA360 will have access to the line-up of special guests, new product announcements, and more. However, the SEMA Social Media Correspondent Program will be a window into this exclusive event. The growing list of up-and-coming and well-known industry influencers will highlight the best of SEMA360.

Competitive drag racer and past Young Guns judge Alex Taylor has just joined the ranks of the SMC program, and she will share her knowledge of all things drag racing and automotive. Her passion for racing is evident from her ’68 Camaro that she built to be a twin-turbo beast on the track.

“I’m so excited to be included in the Social Media Correspondent Program and am excited to see how SEMA has adapted so quickly to all the changes that have happened this year, and to see how they are working to incorporate new media outlets with this new program”, says Taylor. She continues, “I plan on sharing what I’m currently doing and projects currently in the works, without a whole lot of changes, because I think that helps emphasize how we can effectively and organically work with companies in the industry. I look forward to seeing how this program helps to bridge the gap between companies and the changes happening in media currently. It’s a learning process for both sides!”  

Be sure to follow her down the strip on Instagram @alextaylorracing.

Interested in more truck-focused content? Be sure to check out JW Montoya @jw_montoya. JW is an avid builder and truck enthusiast who is an advocate of all-things Duramax. Montoya shared with us, “We all know 2020 has been ‘different’. SEMA being cancelled is obviously upsetting for most of us, but kudos to SEMA for being proactive and coming up with SEMA360. I’m stoked for this virtual show. I think it’s got a lot of potential and it’ll open up doors for new opportunities”. His YouTube channel features hundreds of videos documenting dozens of builds, product reviews and tips and tricks for customizing your ride.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles, and industry-leading educational sessions. Through the Social Media Correspondent (SMC) Program, these niche influencers will curate and create original and relevant content for SEMA360. SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to www.connect.sema360smc.com.

Thu, 10/15/2020 - 11:01

By Richard Hail

InfluencersThe SEMA360 Social Media Correspondent Program is a window into the exclusive event through the highlights of up-and-coming and well-known industry influencers.

Only registered attendees of SEMA360 will have access to the line-up of special guests, new product announcements, and more. However, the SEMA Social Media Correspondent Program will be a window into this exclusive event. The growing list of up-and-coming and well-known industry influencers will highlight the best of SEMA360.

Competitive drag racer and past Young Guns judge Alex Taylor has just joined the ranks of the SMC program, and she will share her knowledge of all things drag racing and automotive. Her passion for racing is evident from her ’68 Camaro that she built to be a twin-turbo beast on the track.

“I’m so excited to be included in the Social Media Correspondent Program and am excited to see how SEMA has adapted so quickly to all the changes that have happened this year, and to see how they are working to incorporate new media outlets with this new program”, says Taylor. She continues, “I plan on sharing what I’m currently doing and projects currently in the works, without a whole lot of changes, because I think that helps emphasize how we can effectively and organically work with companies in the industry. I look forward to seeing how this program helps to bridge the gap between companies and the changes happening in media currently. It’s a learning process for both sides!”  

Be sure to follow her down the strip on Instagram @alextaylorracing.

Interested in more truck-focused content? Be sure to check out JW Montoya @jw_montoya. JW is an avid builder and truck enthusiast who is an advocate of all-things Duramax. Montoya shared with us, “We all know 2020 has been ‘different’. SEMA being cancelled is obviously upsetting for most of us, but kudos to SEMA for being proactive and coming up with SEMA360. I’m stoked for this virtual show. I think it’s got a lot of potential and it’ll open up doors for new opportunities”. His YouTube channel features hundreds of videos documenting dozens of builds, product reviews and tips and tricks for customizing your ride.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles, and industry-leading educational sessions. Through the Social Media Correspondent (SMC) Program, these niche influencers will curate and create original and relevant content for SEMA360. SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to www.connect.sema360smc.com.

Thu, 10/15/2020 - 10:52

By Richard Hail

Coming out Santa Fe Springs, California, is Emily Rodriguez’s ’18 Hyundai Elantra GT. She was looking for a sporty, compact hatchback with a turbo, and this little wagon was the perfect replacement for her Scion. Inspired by her husband, she decided that this daily driver was going to be anything but stock.

Underneath the hood, the powerplant gets an additional boost from a SXTH Element intake and intercooler. Spark is provided by the HKS 1 Step Colder Plugs and a custom tune brings it all together. The turbo breathes through an upgraded AFE Power 3-in. catback exhaust with twin Takeda stainless steel tips.

Exterior enhancements include a custom fabricated grille insert, Zymexx rear spoiler, and Premium Auto Styling rear taillight overlays. The third-gen’s lowered stance is courtesy of the GECKO Racing coilovers and 18x8 BBS Wheels wrapped around low-profile treads.

The finishing touches that are on-deck include a custom wrap, interior work, and fiber-optic lights in the headliner. The coilovers will get replaced with air bags and the trunk will get overhauled with a wood floor where the air compressor will be mounted.

Visit the SEMA Show YouTube Channel for more videos and builder interviews, and be sure to subscribe so that you don’t miss future episodes. For more details about the SEMA Battle of the Builders competition, visit www.semabotb.com.

Qualified industry personnel interested in attending SEMA360, the exclusive trade-only online marketplace taking place November 2-6, 2020, are invited to register at www.sema360.com.

Thu, 10/15/2020 - 10:52

By Richard Hail

Coming out Santa Fe Springs, California, is Emily Rodriguez’s ’18 Hyundai Elantra GT. She was looking for a sporty, compact hatchback with a turbo, and this little wagon was the perfect replacement for her Scion. Inspired by her husband, she decided that this daily driver was going to be anything but stock.

Underneath the hood, the powerplant gets an additional boost from a SXTH Element intake and intercooler. Spark is provided by the HKS 1 Step Colder Plugs and a custom tune brings it all together. The turbo breathes through an upgraded AFE Power 3-in. catback exhaust with twin Takeda stainless steel tips.

Exterior enhancements include a custom fabricated grille insert, Zymexx rear spoiler, and Premium Auto Styling rear taillight overlays. The third-gen’s lowered stance is courtesy of the GECKO Racing coilovers and 18x8 BBS Wheels wrapped around low-profile treads.

The finishing touches that are on-deck include a custom wrap, interior work, and fiber-optic lights in the headliner. The coilovers will get replaced with air bags and the trunk will get overhauled with a wood floor where the air compressor will be mounted.

Visit the SEMA Show YouTube Channel for more videos and builder interviews, and be sure to subscribe so that you don’t miss future episodes. For more details about the SEMA Battle of the Builders competition, visit www.semabotb.com.

Qualified industry personnel interested in attending SEMA360, the exclusive trade-only online marketplace taking place November 2-6, 2020, are invited to register at www.sema360.com.

Thu, 10/15/2020 - 10:51

Compiled by SEMA editors

NMRA
The Holley NMRA Ford Nationals will complete its season with the NMRA World Finals + Holley Intergalactic Ford Festival the weekend of September 30–October 3, 2021.

NMRA World Finals + Holley Intergalactic Ford Festival Returns to Beech Bend Raceway in 2021

The Holley NMRA Ford Nationals will once again complete its season with the NMRA World Finals + Holley Intergalactic Ford Festival the weekend of September 30–October 3, 2021. The NMRA World Finals + Holley Intergalactic Ford Festival combines NMRA championship drag racing, QA1 True Street, and the UPR Products Car Show together, and includes celebrity drifting and special appearances, Grand Champion competition, autocross, burnout contests and more. NMRA kicks off its season with the Spring Break Shootout at Bradenton Motorsports Park the weekend of March 4–7. The tour heads north to Atlanta Dragway (Commerce, Georgia), April 8–11, for the NMRA/NMCA All-Star Nationals. The new home of the NMRA/NMCA Super Bowl of Street-Legal Drag Racing is World Wide Technology Raceway (Madison, Illinois) as the team challenge continues May 13–16. The NMRA Ford Nationals makes its return to Summit Motorsports Park (Norwalk, Ohio) the weekend of June 10–13. US 131 Motorsports Park is once again on the schedule with the NMRA/NMCA Power Festival, July 22–25. Racers and fans have a two months to prepare for the finale at Beech Bend Raceway September 30–October 3, with the NMRA World Finals + Holley Intergalactic Ford Festival.  

Baja 500
Baja Brothers Racing took the Savvy Off Road, Falken Tire Jeep Gladiator to victory at the Baja 500. 

Baja Brothers Racing Finishes First in Class at Baja 500

Baja Brothers Racing took the Savvy Off Road, Falken Tire Jeep Gladiator to victory at the Baja 500, September 22–27. Gladiator Race #720F crossed the finish line first in class just after 3:20 a.m., after almost 19 hours of racing. For complete results, visit the SCORE website.

2021 NMCA Muscle Car Nationals Event Schedule

The NMCA Muscle Car Nationals returns to action in 2021 with six national events held at legendary motorsport facilities. The NMCA Muscle Car Nationals is home to thousands of vintage and modern vehicles participating across championship drag racing, street-legal competition, and car show arenas. NMCA kicks off the year once again at Bradenton Motorsports Park. The tour then moves north of Atlanta for the NMRA/NMCA All-Star Nationals in April. There’s big action in May at the Gateway to the West when the NMRA/NMCA Super Bowl of Street-Legal Drag Racing takes place at World Wide Technology Raceway. Following a brief mid-season break is the NMRA/NMCA Power Festival at US 131 Motorsports Park, which becomes a regular tour stop after last year’s wildly successful event. Summit Motorsports Park is back on the schedule in 2021 hosting the NMCA All-American Nationals. The season concludes once again at Lucas Oil Raceway just outside of Indianapolis with the NMCA World Street Finals.

March 18-21, 2021
19th Annual Muscle Car Mayhem
Bradenton Motorsports Park, Bradenton Florida

April 8-11, 2021
13th Annual NMRA/NMCA All-Star Nationals
Atlanta Dragway, Commerce, Georgia

May 13-16, 2021
16th Annual NMRA/NMCA Super Bowl of Street-Legal Drag Racing
World Wide Technology Raceway, Madison, Illinois

July 22-25, 2021
Inaugural NMRA/NMCA Power Festival
US 131 Motorsports Park, Martin, Michigan

August 26-29 2021
20th Annual NMCA All-American Nationals
Summit Motorsports Park, Norwalk, Ohio

September 23-26, 2021
20th Annual NMCA World Street Finals
Lucas Oil Raceway, Indianapolis

For more racing news, visit Performance Racing Industry’s (PRI) website.

Thu, 10/15/2020 - 10:49

By SEMA Editors

PRI Road Tour
PRI’s cross-country campaign will visit dozens of motorsports companies over a two-month span while collecting, generating, and distributing content for the racing community.

Performance Racing Industry (PRI) is launching a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed “The PRI Road Tour,” the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks and more, over a two-month span.

The PRI Road Tour, which begins October 10, will help manufacturers promote their products and services, and connect the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, concluding on December 15. The PRI team will capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races, and developments.

“If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry,” said PRI President Dr. Jamie Meyer.

Traveling in the PRI Road Tour van, wrapped with the PRI logo, the team will conduct on-site interviews and curate content to share on PRI’s website and social platforms, as well as within its monthly magazine. PRI is also partnering with various media outlets, racers, influencers and social media channels to further amplify the news and information it gathers.

PRI invites all motorsports companies to join the PRI Road Tour by submitting press releases, photos, videos, and other assets to RoadTour@PerformanceRacing.com to be included in the program. PRI will provide simple guidelines with minimal requirements to encourage widespread industry participation. Professional editors will have access to these submissions and generate content to be used on PRI’s channels, as well as shared with other media and influencers.

“The business of racing starts at PRI, and our goal is to support the motorsports industry by helping them spread the word about what they are doing,” Meyer said. “We’ve tapped into the world’s best photographers, videographers and social media experts to develop content that will resonate with the racing world.”

The PRI Road Tour kicks off on October 10, in Indianapolis with video shoots at the Indiana Convention Center, speed shops and popular attractions. The team will drive to Chicago on October 12, as it makes its way through Detroit, Cleveland and cities in North Carolina, South Carolina, Georgia, Texas, Arizona, and California.

The PRI team is closely following local, state and national health and safety guidelines as the Road Tour travels the country covering the business of racing.

To learn more about the PRI Road Tour, visit www.PRI2020.com/RoadTour, email RoadTour@performanceracing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn and Twitter.

Day 1: Kickoff at Indiana Convention Center
Day 2: Don Schumacher Racing with Tommy Johnson Jr.
Day 2: Lucas Oil Raceway with Antron Brown
Day 2: Chip Ganassi Racing with Marcus Ericsson
Day 3: Bruce Litton Trailer Sales
Day 3: Impact Racing
Day 3: Power Cool Systems
Day 3: Saldana Racing Products

Thu, 10/15/2020 - 10:49

By SEMA Editors

PRI Road Tour
PRI’s cross-country campaign will visit dozens of motorsports companies over a two-month span while collecting, generating, and distributing content for the racing community.

Performance Racing Industry (PRI) is launching a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed “The PRI Road Tour,” the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks and more, over a two-month span.

The PRI Road Tour, which begins October 10, will help manufacturers promote their products and services, and connect the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, concluding on December 15. The PRI team will capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races, and developments.

“If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry,” said PRI President Dr. Jamie Meyer.

Traveling in the PRI Road Tour van, wrapped with the PRI logo, the team will conduct on-site interviews and curate content to share on PRI’s website and social platforms, as well as within its monthly magazine. PRI is also partnering with various media outlets, racers, influencers and social media channels to further amplify the news and information it gathers.

PRI invites all motorsports companies to join the PRI Road Tour by submitting press releases, photos, videos, and other assets to RoadTour@PerformanceRacing.com to be included in the program. PRI will provide simple guidelines with minimal requirements to encourage widespread industry participation. Professional editors will have access to these submissions and generate content to be used on PRI’s channels, as well as shared with other media and influencers.

“The business of racing starts at PRI, and our goal is to support the motorsports industry by helping them spread the word about what they are doing,” Meyer said. “We’ve tapped into the world’s best photographers, videographers and social media experts to develop content that will resonate with the racing world.”

The PRI Road Tour kicks off on October 10, in Indianapolis with video shoots at the Indiana Convention Center, speed shops and popular attractions. The team will drive to Chicago on October 12, as it makes its way through Detroit, Cleveland and cities in North Carolina, South Carolina, Georgia, Texas, Arizona, and California.

The PRI team is closely following local, state and national health and safety guidelines as the Road Tour travels the country covering the business of racing.

To learn more about the PRI Road Tour, visit www.PRI2020.com/RoadTour, email RoadTour@performanceracing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn and Twitter.

Day 1: Kickoff at Indiana Convention Center
Day 2: Don Schumacher Racing with Tommy Johnson Jr.
Day 2: Lucas Oil Raceway with Antron Brown
Day 2: Chip Ganassi Racing with Marcus Ericsson
Day 3: Bruce Litton Trailer Sales
Day 3: Impact Racing
Day 3: Power Cool Systems
Day 3: Saldana Racing Products

Thu, 10/15/2020 - 10:35

By Ashley Reyes

While the SEMA Cares Pinewood Drag Races will not take place in person this year, SEMA members can still incorporate the joy of automotive activities with their loved ones by purchasing a pinewood car to build at home.

By purchasing a pinewood, SEMA members are able to give back to the charities that best reflect the values and interests of the automotive specialty-equipment industry. All in-person fundraising events have been postponed until 2021, which is why SEMA Cares needs the support of the industry now more than ever.

“It’s not just another program that SEMA offers, it’s such an impactful program that really develops into the children of the future,” said incoming SEMA Chairwoman Kathryn Reinhardt. “These are children that are going to be consumers in our market. They’re also going to be possible employees. We’re looking for people who can still donate, and people who can purchase cars.”

Each build-at-home donation kit includes a pre-shaped pinewood car or truck body, wheels, axles and weights. Want to customize your pinewood and make it your own? Add paint, stickers or other design elements. Buy your Pinewood.

SEMA Cares unites the voice and resources of the aftermarket industry to make a positive difference in young lives. Join the effort today and learn more.