RTI Technologies Inc. hired Mike Cable (left) as vice president of sales and Keith Korchma as East region sales director.

RTI Technologies Adds Two Sales Executives
RTI Technologies Inc. hired Mike Cable as vice president of sales and Keith Korchma as East region sales director. Cable has more than 30 years of experience in the automotive repair industry and currently serves as the president of the Equipment and Tool Institute's board of directors. Prior to joining RTI, Cable was the senior vice president of sales and marketing for Hickok Inc. Korchma, who was most recently with StreetGlow Inc., will be responsible for leading sales, driving revenue and contributing to product enhancements throughout the eastern United States and Canada.

Royal Purple Announces Royal Bird eBay Auction
On July 2–3, Royal Purple’s Executive Vice President Mark McFann and PowerblockTV host Courtney Hanson will officially announce the Royal Bird eBay auction to benefit the Hot Rodders Children’s Charity. Following Royal Purple’s sponsorship of the second build of PowerblockTV’s new series "Search & Restore," McFann was inspired to offer his ’69 Pontiac Firebird for auction.

The first-generation Firebird was produced by General Motors’ Pontiac Division between 1967 and 1969, sharing the same platform as the Chevrolet Camaro, and modifications to date are: a 474ci all-aluminum engine from Butler Performance; TCI 700-R4 auto trans; Currie 9-in. with 35-spline axles; Baer Brakes with hydraboost; Edelbrock Performer RPM Pontiac heads; Edelbrock Performer RPM intake; Edelbrock 800 carb; American Racing Torq Thrust II wheels (17x8 front, 18x10 rear) wrapped in Yokohama rubber; driveshaft by the Driveline Shop; Flowmaster Exhaust; Flaming River steering column and joints; fuel tank from Rick's Hot Rod Shop equipped with Aeromotive pumps and filters; full Hotchkis Suspension; AFCO fan and radiator; Lizardskin ceramic insulation inside and underneath; QuickShift shifter boot and pedals; A/C by Hot Rod Air; Russell lines and fittings; Dougs headers; Kicker sound system; Year One interior, body trim and lights; Recaro seats; and paint by Hillbilly Graphics.

The auction will go live on eBay July 2 and will close July 11. For the auction link and more information, visit www.royalpurple.com/give.

“Cruise the Cruise” participants will ride comfortably in a genuine '62 double-deck London bus.

Special SEMA-Member Offer for Woodward Dream Cruise
Challenger Consulting is offering SEMA members a unique opportunity to experience the Woodward Dream Cruise through its "Cruise the Cruise" promotion. The Woodward Dream Cruise is considered the world's largest one-day automotive event, drawing more than 1.5 million people and 40,000 classic cars each year, according to event coordinators.

To help experience the cruise up close and in style, “Cruise the Cruise” participants will ride comfortably in a genuine ’62 double-deck London bus, remodeled for fun.

In addition to an elevated view from both decks of the bus, members will enjoy a conductor narrating the sights and landmarks; snacks and cold drinks aboard the bus; a picnic lunch and curbside grandstand, shared with two classic and antique car clubs; stops at OEM displays to see special cars, new parts, see the cruise on foot and shop for souvenirs; stops at other major displays; and dinner inspired by the cruising culture of the ’50s and ’60s.

Seating is very limited, and the cost per person is $185, which includes all of the above. For more information and to register for “Cruise the Cruise,” contact Charlie Henry at 248/477-1970 or e-mail charlie@challengerconsultingllc.com.

Ride Rite Install Featured on "Trucks!"
The PowerBlock TV show "Trucks!" will feature the installation of Ride Rite from Firestone Industrial Products during upcoming episodes on Spike TV, July 9 and 10, 2011. "Trucks!" hosts Kevin Tetz and Ryan Shand installed a no-drill Ride-Rite air helper springs kit on a ’11 Ford F-350 Super Duty that is used throughout the PowerBlock's sister series, "Search & Restore." In addition, "Trucks!" also showcases the installation of Firestone's Wireless Air Command air accessory system.

CEC helped to transform a Mercedes E550 into a stylish Autobot for Transformers: Dark of the Moon.

CEC Creates Autobot for Transformers 3
CEC announced its involvement in the upcoming movie, Transformers: Dark of the Moon, through the creation of one of the newest characters, Q. The company reported that its founder Claus Ettensberger was contacted by the movie's director and producer, Michael Bay, to design the newest Autobot, and CEC transformed a base Mercedes E550 into a stylish Decepticon fighter. The conversion included a custom blue paint job, an aerodynamic kit, a front spoiler, side skirts, a rear skirt, a decklid spoiler, fenders, suspension and an exhaust system.

ASA Tire Systems and NextVault Partner to Benefit Tire Dealers
ASA Tire Systems and NextVault have announced a partnership to deliver hosted data backup and recovery services for tire dealers. NextVault, now a Premier Partner of ASA, will now offer automated, secure, offsite, redundant data protection services for all ASA clients.

	Join SEMA in welcoming the new Board of Directors, thanking outgoing Board members and honoring the newest Hall of Fame members at the upcoming 2011 SEMA Installation Banquet & Gala Fundraiser.

The deadline to purchase tickets for the 2011 SEMA Installation Banquet & Gala Fundraiser is Tuesday, July 5, 2011.

The event takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California, where hundreds of industry professionals will gather to welcome the new SEMA Board of Directors, thank outgoing Board members and honor the newest SEMA Hall of Fame members.

To order tickets, click here or contact Michelle Harris at michelleh@sema.org or 909/978-6684.

	Join SEMA in welcoming the new Board of Directors, thanking outgoing Board members and honoring the newest Hall of Fame members at the upcoming 2011 SEMA Installation Banquet & Gala Fundraiser.

The deadline to purchase tickets for the 2011 SEMA Installation Banquet & Gala Fundraiser is Tuesday, July 5, 2011.

The event takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California, where hundreds of industry professionals will gather to welcome the new SEMA Board of Directors, thank outgoing Board members and honor the newest SEMA Hall of Fame members.

To order tickets, click here or contact Michelle Harris at michelleh@sema.org or 909/978-6684.

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.