News | Specialty Equipment Market Association (SEMA)

Wed, 08/01/2012 - 09:28

SEMA News—August 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Jim McFarland

SEMA Government Affairs Sorts Through Technical Issues on Membership’s Behalf

		Equipped with a Portable Emissions Measuring System (PEMS), SEMA used this Ford Powerstroke diesel truck to perform “on-road” fuel-economy and CO2 emissions evaluations, based on the use of a performance aftermarket powertrain product.

SEMA’s government affairs and technical staff has a healthy agenda of regulatory issues that relate to and have impact upon the automotive specialty-equipment industry. Virtually every day, issues are addressed that can affect the short- and long-term interests of SEMA members and their customers. The following are some current and representative examples of challenges being routinely addressed.

Diesel Performance Parts

One of the more pressing issues currently on the emissions-compliance table deals with the certification of certain diesel performance parts. SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide. Given the problems associated with certifying these types of parts and the difficulties this process created with vehicles passing California smog-check requirements, SEMA worked to help create a special protocol by which certifications could be obtained.

As the program began to unfold, various problems arose that were beyond the control of participants, resulting in further involvement by SEMA to secure extensions to the original deadline. This involvement included intervention by state lawmakers sympathetic to the affected SEMA members, again extending the program’s deadline. At the time of this writing, SEMA is continuing to reach out to member companies still struggling to complete the program and getting relief from smog-check problems.

Performance Parts Impact on CO2 Emissions

For the past several years, the SEMA government affairs department has been exploring the potential effects performance parts have on CO2 emissions. Research has shown that the EPA has two methods by which to identify CO2 emissions from on-road vehicles. Both methods involve fuel-economy computations based on exhaust emissions and the model year (MY) of the vehicle, and both methods involve emissions testing on a chassis dynamometer. Here’s how it works:

For ’07 and earlier MYs, a so-called “derived calculation” method is used in conjunction with the EPA’s standard Federal Test Procedure (FTP) and Highway Fuel Economy cycles. As in the past, calculations are based on the carbon balance method of analyzing carbon content from data gathered from these two tests. CO2 measurement is a byproduct of that calculation.

	SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide.

For MYs ’08 and later, a “five cycle” method is used that takes the FTP, USO6, SC03 and highway fuel-economy cycle in combination with a 20-degree cold-start test (for CO data). Once again, the carbon balance method of computation then allows estimation of fuel economy and CO2 content. Since both of these methods use the carbon balance to determine fuel economy, the results are called “estimations” for purposes of comparing mileage from vehicle to vehicle. The data can be a bit misleading if applied to an actual on-road fuel-economy test. Happens all the time.

During this research, SEMA talked with representatives of test facilities capable of conducting one or both of these two test methods—labs that have also evaluated the effects of performance parts on emissions. In addition, to get a better idea of how such parts were affecting CO2 output in an on-road environment, SEMA helped develop a method of evaluating fuel-economy-related products by adapting a portion of the Federal Test Procedure to a closed-course route where emissions (fuel economy and CO2) were measured onboard the vehicle.

It turned out that a key component to this procedure was a Portable Emissions Measuring System (PEMS) of the type used by both the EPA and CARB. Test results showed that the product used in the initial test had little effect on CO2, although it caused a measurable increase in mileage.

So it appears, at least at this point, that most performance parts have only slight impact on emissions unless power gains are comparatively significant. SEMA is continuing its study of this issue, intending to increase its understanding of the relationship between CO2 emissions and certain automotive specialty-equipment parts.

SEMA’s Black Book

Not long ago, SEMA revised, updated and formatted for online usage its Black Book, which is a guide to emissions certification of specialty automotive parts. Currently available only to SEMA members, the guide has been simplified to help companies reach emissions compliance status with the CARB and EPA.

By design, SEMA wanted to provide a collection of valuable information that provides background and current guidelines presented in a way to simplify the process by which SEMA members can get parts certified. Where appropriate, SEMA has included website links to firsthand information from various compliance-related sources, including the CARB website. Plus, the information includes simplified steps to obtaining a CARB Executive Order, application forms, helpful hints, compliance criteria checklists, retail restrictions information and a list of independent laboratories equipped to carry out required emissions testing.

In its present form, the Black Book continues to be of particular value, especially to new SEMA members seeking information about how to obtain emissions certifications. Because the process of getting products emissions certified can be a bit daunting to first-time applicants, a goal of the Black Book was to reduce the process to a more understandable level.

California Specially Constructed Vehicles

CARB has finally adopted a program that will allow previously certified OEM engines used in on-road vehicles to be installed in specially constructed vehicles (SCVs). In addition, the agency is also developing a program that will allow use of engines not previously certified (crate engines). In the process, CARB has said that it would not override current California law that allows the first 500 SCVs annually to be registered without requiring emissions controls. You may recall that this is the result of language in California Senate Bill 100, first enacted into law in 1997.

This means that S.B. 100 vehicles can be legally registered based on the owner’s choice of either engine model year or vehicle model year. If an owner chooses to register by vehicle model year, then smog-check referees will compare the vehicle to vehicles of the era that it most closely resembles. The referee will then require use of only those emissions controls or systems applicable to the established model year.

According to CARB, this new program is intended to make it easier for SCV enthusiasts to register their vehicles after the 500 limit has been met. The SCV engine choices would cover MY ’12 and subsequent years. SEMA staff is also communicating with the California Department of Motor Vehicles to make certain that all of the governmental agencies involved have approved the program. Right now, the program is going through the usual administrative process for final approval, and the SEMA government affairs staff expects that it will go into effect later this year.

California Specialty Constructed Vehicle Amnesty Program

For the past several years and for good reason, SEMA has been working with the California legislature and state agencies to provide protection for owners of improperly or illegally titled and registered SCVs. Because there was a threat of prosecution, this program was intended to help vehicle owners and builders avoid a situation that easily could have led to confiscated cars and felony law-enforcement actions. Beginning July 1, 2011, an amnesty program went into affect that allowed proper registration of previously registered SCVs. The program concluded on June 30, 2012.

For owners who may have misrepresented the value of their vehicles or their model years at initial registration, this law provided a way to legally title and register an SCV. These solutions enabled owners to demonstrate compliance with current smog-check tailpipe emissions requirements. They also provided amnesty for owners who knowingly made false statements regarding the value of their vehicles, the year of manufacture or falsified any other facts in documents filed with the DMV or Highway Patrol.

Owners of vehicles that were subject to the smog laws and who chose to pursue compliance were allowed to install one of several OEM engines and related powertrain components intended to meet state emissions-compliance requirements. Finally, SEMA developed and successfully tested a “retrofit kit” of parts that owners could install to pass tailpipe emissions standards.

Updates From the Regulatory Notebook…

Wed, 08/01/2012 - 09:28

SEMA News—August 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Jim McFarland

SEMA Government Affairs Sorts Through Technical Issues on Membership’s Behalf

		Equipped with a Portable Emissions Measuring System (PEMS), SEMA used this Ford Powerstroke diesel truck to perform “on-road” fuel-economy and CO2 emissions evaluations, based on the use of a performance aftermarket powertrain product.

SEMA’s government affairs and technical staff has a healthy agenda of regulatory issues that relate to and have impact upon the automotive specialty-equipment industry. Virtually every day, issues are addressed that can affect the short- and long-term interests of SEMA members and their customers. The following are some current and representative examples of challenges being routinely addressed.

Diesel Performance Parts

One of the more pressing issues currently on the emissions-compliance table deals with the certification of certain diesel performance parts. SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide. Given the problems associated with certifying these types of parts and the difficulties this process created with vehicles passing California smog-check requirements, SEMA worked to help create a special protocol by which certifications could be obtained.

As the program began to unfold, various problems arose that were beyond the control of participants, resulting in further involvement by SEMA to secure extensions to the original deadline. This involvement included intervention by state lawmakers sympathetic to the affected SEMA members, again extending the program’s deadline. At the time of this writing, SEMA is continuing to reach out to member companies still struggling to complete the program and getting relief from smog-check problems.

Performance Parts Impact on CO2 Emissions

For the past several years, the SEMA government affairs department has been exploring the potential effects performance parts have on CO2 emissions. Research has shown that the EPA has two methods by which to identify CO2 emissions from on-road vehicles. Both methods involve fuel-economy computations based on exhaust emissions and the model year (MY) of the vehicle, and both methods involve emissions testing on a chassis dynamometer. Here’s how it works:

For ’07 and earlier MYs, a so-called “derived calculation” method is used in conjunction with the EPA’s standard Federal Test Procedure (FTP) and Highway Fuel Economy cycles. As in the past, calculations are based on the carbon balance method of analyzing carbon content from data gathered from these two tests. CO2 measurement is a byproduct of that calculation.

	SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide.

For MYs ’08 and later, a “five cycle” method is used that takes the FTP, USO6, SC03 and highway fuel-economy cycle in combination with a 20-degree cold-start test (for CO data). Once again, the carbon balance method of computation then allows estimation of fuel economy and CO2 content. Since both of these methods use the carbon balance to determine fuel economy, the results are called “estimations” for purposes of comparing mileage from vehicle to vehicle. The data can be a bit misleading if applied to an actual on-road fuel-economy test. Happens all the time.

During this research, SEMA talked with representatives of test facilities capable of conducting one or both of these two test methods—labs that have also evaluated the effects of performance parts on emissions. In addition, to get a better idea of how such parts were affecting CO2 output in an on-road environment, SEMA helped develop a method of evaluating fuel-economy-related products by adapting a portion of the Federal Test Procedure to a closed-course route where emissions (fuel economy and CO2) were measured onboard the vehicle.

It turned out that a key component to this procedure was a Portable Emissions Measuring System (PEMS) of the type used by both the EPA and CARB. Test results showed that the product used in the initial test had little effect on CO2, although it caused a measurable increase in mileage.

So it appears, at least at this point, that most performance parts have only slight impact on emissions unless power gains are comparatively significant. SEMA is continuing its study of this issue, intending to increase its understanding of the relationship between CO2 emissions and certain automotive specialty-equipment parts.

SEMA’s Black Book

Not long ago, SEMA revised, updated and formatted for online usage its Black Book, which is a guide to emissions certification of specialty automotive parts. Currently available only to SEMA members, the guide has been simplified to help companies reach emissions compliance status with the CARB and EPA.

By design, SEMA wanted to provide a collection of valuable information that provides background and current guidelines presented in a way to simplify the process by which SEMA members can get parts certified. Where appropriate, SEMA has included website links to firsthand information from various compliance-related sources, including the CARB website. Plus, the information includes simplified steps to obtaining a CARB Executive Order, application forms, helpful hints, compliance criteria checklists, retail restrictions information and a list of independent laboratories equipped to carry out required emissions testing.

In its present form, the Black Book continues to be of particular value, especially to new SEMA members seeking information about how to obtain emissions certifications. Because the process of getting products emissions certified can be a bit daunting to first-time applicants, a goal of the Black Book was to reduce the process to a more understandable level.

California Specially Constructed Vehicles

CARB has finally adopted a program that will allow previously certified OEM engines used in on-road vehicles to be installed in specially constructed vehicles (SCVs). In addition, the agency is also developing a program that will allow use of engines not previously certified (crate engines). In the process, CARB has said that it would not override current California law that allows the first 500 SCVs annually to be registered without requiring emissions controls. You may recall that this is the result of language in California Senate Bill 100, first enacted into law in 1997.

This means that S.B. 100 vehicles can be legally registered based on the owner’s choice of either engine model year or vehicle model year. If an owner chooses to register by vehicle model year, then smog-check referees will compare the vehicle to vehicles of the era that it most closely resembles. The referee will then require use of only those emissions controls or systems applicable to the established model year.

According to CARB, this new program is intended to make it easier for SCV enthusiasts to register their vehicles after the 500 limit has been met. The SCV engine choices would cover MY ’12 and subsequent years. SEMA staff is also communicating with the California Department of Motor Vehicles to make certain that all of the governmental agencies involved have approved the program. Right now, the program is going through the usual administrative process for final approval, and the SEMA government affairs staff expects that it will go into effect later this year.

California Specialty Constructed Vehicle Amnesty Program

For the past several years and for good reason, SEMA has been working with the California legislature and state agencies to provide protection for owners of improperly or illegally titled and registered SCVs. Because there was a threat of prosecution, this program was intended to help vehicle owners and builders avoid a situation that easily could have led to confiscated cars and felony law-enforcement actions. Beginning July 1, 2011, an amnesty program went into affect that allowed proper registration of previously registered SCVs. The program concluded on June 30, 2012.

For owners who may have misrepresented the value of their vehicles or their model years at initial registration, this law provided a way to legally title and register an SCV. These solutions enabled owners to demonstrate compliance with current smog-check tailpipe emissions requirements. They also provided amnesty for owners who knowingly made false statements regarding the value of their vehicles, the year of manufacture or falsified any other facts in documents filed with the DMV or Highway Patrol.

Owners of vehicles that were subject to the smog laws and who chose to pursue compliance were allowed to install one of several OEM engines and related powertrain components intended to meet state emissions-compliance requirements. Finally, SEMA developed and successfully tested a “retrofit kit” of parts that owners could install to pass tailpipe emissions standards.

Updates From the Regulatory Notebook…

Wed, 08/01/2012 - 09:28

SEMA News—August 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Jim McFarland

SEMA Government Affairs Sorts Through Technical Issues on Membership’s Behalf

		Equipped with a Portable Emissions Measuring System (PEMS), SEMA used this Ford Powerstroke diesel truck to perform “on-road” fuel-economy and CO2 emissions evaluations, based on the use of a performance aftermarket powertrain product.

SEMA’s government affairs and technical staff has a healthy agenda of regulatory issues that relate to and have impact upon the automotive specialty-equipment industry. Virtually every day, issues are addressed that can affect the short- and long-term interests of SEMA members and their customers. The following are some current and representative examples of challenges being routinely addressed.

Diesel Performance Parts

One of the more pressing issues currently on the emissions-compliance table deals with the certification of certain diesel performance parts. SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide. Given the problems associated with certifying these types of parts and the difficulties this process created with vehicles passing California smog-check requirements, SEMA worked to help create a special protocol by which certifications could be obtained.

As the program began to unfold, various problems arose that were beyond the control of participants, resulting in further involvement by SEMA to secure extensions to the original deadline. This involvement included intervention by state lawmakers sympathetic to the affected SEMA members, again extending the program’s deadline. At the time of this writing, SEMA is continuing to reach out to member companies still struggling to complete the program and getting relief from smog-check problems.

Performance Parts Impact on CO2 Emissions

For the past several years, the SEMA government affairs department has been exploring the potential effects performance parts have on CO2 emissions. Research has shown that the EPA has two methods by which to identify CO2 emissions from on-road vehicles. Both methods involve fuel-economy computations based on exhaust emissions and the model year (MY) of the vehicle, and both methods involve emissions testing on a chassis dynamometer. Here’s how it works:

For ’07 and earlier MYs, a so-called “derived calculation” method is used in conjunction with the EPA’s standard Federal Test Procedure (FTP) and Highway Fuel Economy cycles. As in the past, calculations are based on the carbon balance method of analyzing carbon content from data gathered from these two tests. CO2 measurement is a byproduct of that calculation.

	SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide.

For MYs ’08 and later, a “five cycle” method is used that takes the FTP, USO6, SC03 and highway fuel-economy cycle in combination with a 20-degree cold-start test (for CO data). Once again, the carbon balance method of computation then allows estimation of fuel economy and CO2 content. Since both of these methods use the carbon balance to determine fuel economy, the results are called “estimations” for purposes of comparing mileage from vehicle to vehicle. The data can be a bit misleading if applied to an actual on-road fuel-economy test. Happens all the time.

During this research, SEMA talked with representatives of test facilities capable of conducting one or both of these two test methods—labs that have also evaluated the effects of performance parts on emissions. In addition, to get a better idea of how such parts were affecting CO2 output in an on-road environment, SEMA helped develop a method of evaluating fuel-economy-related products by adapting a portion of the Federal Test Procedure to a closed-course route where emissions (fuel economy and CO2) were measured onboard the vehicle.

It turned out that a key component to this procedure was a Portable Emissions Measuring System (PEMS) of the type used by both the EPA and CARB. Test results showed that the product used in the initial test had little effect on CO2, although it caused a measurable increase in mileage.

So it appears, at least at this point, that most performance parts have only slight impact on emissions unless power gains are comparatively significant. SEMA is continuing its study of this issue, intending to increase its understanding of the relationship between CO2 emissions and certain automotive specialty-equipment parts.

SEMA’s Black Book

Not long ago, SEMA revised, updated and formatted for online usage its Black Book, which is a guide to emissions certification of specialty automotive parts. Currently available only to SEMA members, the guide has been simplified to help companies reach emissions compliance status with the CARB and EPA.

By design, SEMA wanted to provide a collection of valuable information that provides background and current guidelines presented in a way to simplify the process by which SEMA members can get parts certified. Where appropriate, SEMA has included website links to firsthand information from various compliance-related sources, including the CARB website. Plus, the information includes simplified steps to obtaining a CARB Executive Order, application forms, helpful hints, compliance criteria checklists, retail restrictions information and a list of independent laboratories equipped to carry out required emissions testing.

In its present form, the Black Book continues to be of particular value, especially to new SEMA members seeking information about how to obtain emissions certifications. Because the process of getting products emissions certified can be a bit daunting to first-time applicants, a goal of the Black Book was to reduce the process to a more understandable level.

California Specially Constructed Vehicles

CARB has finally adopted a program that will allow previously certified OEM engines used in on-road vehicles to be installed in specially constructed vehicles (SCVs). In addition, the agency is also developing a program that will allow use of engines not previously certified (crate engines). In the process, CARB has said that it would not override current California law that allows the first 500 SCVs annually to be registered without requiring emissions controls. You may recall that this is the result of language in California Senate Bill 100, first enacted into law in 1997.

This means that S.B. 100 vehicles can be legally registered based on the owner’s choice of either engine model year or vehicle model year. If an owner chooses to register by vehicle model year, then smog-check referees will compare the vehicle to vehicles of the era that it most closely resembles. The referee will then require use of only those emissions controls or systems applicable to the established model year.

According to CARB, this new program is intended to make it easier for SCV enthusiasts to register their vehicles after the 500 limit has been met. The SCV engine choices would cover MY ’12 and subsequent years. SEMA staff is also communicating with the California Department of Motor Vehicles to make certain that all of the governmental agencies involved have approved the program. Right now, the program is going through the usual administrative process for final approval, and the SEMA government affairs staff expects that it will go into effect later this year.

California Specialty Constructed Vehicle Amnesty Program

For the past several years and for good reason, SEMA has been working with the California legislature and state agencies to provide protection for owners of improperly or illegally titled and registered SCVs. Because there was a threat of prosecution, this program was intended to help vehicle owners and builders avoid a situation that easily could have led to confiscated cars and felony law-enforcement actions. Beginning July 1, 2011, an amnesty program went into affect that allowed proper registration of previously registered SCVs. The program concluded on June 30, 2012.

For owners who may have misrepresented the value of their vehicles or their model years at initial registration, this law provided a way to legally title and register an SCV. These solutions enabled owners to demonstrate compliance with current smog-check tailpipe emissions requirements. They also provided amnesty for owners who knowingly made false statements regarding the value of their vehicles, the year of manufacture or falsified any other facts in documents filed with the DMV or Highway Patrol.

Owners of vehicles that were subject to the smog laws and who chose to pursue compliance were allowed to install one of several OEM engines and related powertrain components intended to meet state emissions-compliance requirements. Finally, SEMA developed and successfully tested a “retrofit kit” of parts that owners could install to pass tailpipe emissions standards.

Updates From the Regulatory Notebook…

Wed, 08/01/2012 - 09:28

SEMA News—August 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Jim McFarland

SEMA Government Affairs Sorts Through Technical Issues on Membership’s Behalf

		Equipped with a Portable Emissions Measuring System (PEMS), SEMA used this Ford Powerstroke diesel truck to perform “on-road” fuel-economy and CO2 emissions evaluations, based on the use of a performance aftermarket powertrain product.

SEMA’s government affairs and technical staff has a healthy agenda of regulatory issues that relate to and have impact upon the automotive specialty-equipment industry. Virtually every day, issues are addressed that can affect the short- and long-term interests of SEMA members and their customers. The following are some current and representative examples of challenges being routinely addressed.

Diesel Performance Parts

One of the more pressing issues currently on the emissions-compliance table deals with the certification of certain diesel performance parts. SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide. Given the problems associated with certifying these types of parts and the difficulties this process created with vehicles passing California smog-check requirements, SEMA worked to help create a special protocol by which certifications could be obtained.

As the program began to unfold, various problems arose that were beyond the control of participants, resulting in further involvement by SEMA to secure extensions to the original deadline. This involvement included intervention by state lawmakers sympathetic to the affected SEMA members, again extending the program’s deadline. At the time of this writing, SEMA is continuing to reach out to member companies still struggling to complete the program and getting relief from smog-check problems.

Performance Parts Impact on CO2 Emissions

For the past several years, the SEMA government affairs department has been exploring the potential effects performance parts have on CO2 emissions. Research has shown that the EPA has two methods by which to identify CO2 emissions from on-road vehicles. Both methods involve fuel-economy computations based on exhaust emissions and the model year (MY) of the vehicle, and both methods involve emissions testing on a chassis dynamometer. Here’s how it works:

For ’07 and earlier MYs, a so-called “derived calculation” method is used in conjunction with the EPA’s standard Federal Test Procedure (FTP) and Highway Fuel Economy cycles. As in the past, calculations are based on the carbon balance method of analyzing carbon content from data gathered from these two tests. CO2 measurement is a byproduct of that calculation.

	SEMA has known for some time that the U.S. Environmental Protection Agency (EPA) recognizes that emissions-related parts certified in California satisfy the anti-tampering provisions in the Federal Clean Air Act, so obtaining California Air Resources Board (CARB) certifications enables legal use nationwide.

For MYs ’08 and later, a “five cycle” method is used that takes the FTP, USO6, SC03 and highway fuel-economy cycle in combination with a 20-degree cold-start test (for CO data). Once again, the carbon balance method of computation then allows estimation of fuel economy and CO2 content. Since both of these methods use the carbon balance to determine fuel economy, the results are called “estimations” for purposes of comparing mileage from vehicle to vehicle. The data can be a bit misleading if applied to an actual on-road fuel-economy test. Happens all the time.

During this research, SEMA talked with representatives of test facilities capable of conducting one or both of these two test methods—labs that have also evaluated the effects of performance parts on emissions. In addition, to get a better idea of how such parts were affecting CO2 output in an on-road environment, SEMA helped develop a method of evaluating fuel-economy-related products by adapting a portion of the Federal Test Procedure to a closed-course route where emissions (fuel economy and CO2) were measured onboard the vehicle.

It turned out that a key component to this procedure was a Portable Emissions Measuring System (PEMS) of the type used by both the EPA and CARB. Test results showed that the product used in the initial test had little effect on CO2, although it caused a measurable increase in mileage.

So it appears, at least at this point, that most performance parts have only slight impact on emissions unless power gains are comparatively significant. SEMA is continuing its study of this issue, intending to increase its understanding of the relationship between CO2 emissions and certain automotive specialty-equipment parts.

SEMA’s Black Book

Not long ago, SEMA revised, updated and formatted for online usage its Black Book, which is a guide to emissions certification of specialty automotive parts. Currently available only to SEMA members, the guide has been simplified to help companies reach emissions compliance status with the CARB and EPA.

By design, SEMA wanted to provide a collection of valuable information that provides background and current guidelines presented in a way to simplify the process by which SEMA members can get parts certified. Where appropriate, SEMA has included website links to firsthand information from various compliance-related sources, including the CARB website. Plus, the information includes simplified steps to obtaining a CARB Executive Order, application forms, helpful hints, compliance criteria checklists, retail restrictions information and a list of independent laboratories equipped to carry out required emissions testing.

In its present form, the Black Book continues to be of particular value, especially to new SEMA members seeking information about how to obtain emissions certifications. Because the process of getting products emissions certified can be a bit daunting to first-time applicants, a goal of the Black Book was to reduce the process to a more understandable level.

California Specially Constructed Vehicles

CARB has finally adopted a program that will allow previously certified OEM engines used in on-road vehicles to be installed in specially constructed vehicles (SCVs). In addition, the agency is also developing a program that will allow use of engines not previously certified (crate engines). In the process, CARB has said that it would not override current California law that allows the first 500 SCVs annually to be registered without requiring emissions controls. You may recall that this is the result of language in California Senate Bill 100, first enacted into law in 1997.

This means that S.B. 100 vehicles can be legally registered based on the owner’s choice of either engine model year or vehicle model year. If an owner chooses to register by vehicle model year, then smog-check referees will compare the vehicle to vehicles of the era that it most closely resembles. The referee will then require use of only those emissions controls or systems applicable to the established model year.

According to CARB, this new program is intended to make it easier for SCV enthusiasts to register their vehicles after the 500 limit has been met. The SCV engine choices would cover MY ’12 and subsequent years. SEMA staff is also communicating with the California Department of Motor Vehicles to make certain that all of the governmental agencies involved have approved the program. Right now, the program is going through the usual administrative process for final approval, and the SEMA government affairs staff expects that it will go into effect later this year.

California Specialty Constructed Vehicle Amnesty Program

For the past several years and for good reason, SEMA has been working with the California legislature and state agencies to provide protection for owners of improperly or illegally titled and registered SCVs. Because there was a threat of prosecution, this program was intended to help vehicle owners and builders avoid a situation that easily could have led to confiscated cars and felony law-enforcement actions. Beginning July 1, 2011, an amnesty program went into affect that allowed proper registration of previously registered SCVs. The program concluded on June 30, 2012.

For owners who may have misrepresented the value of their vehicles or their model years at initial registration, this law provided a way to legally title and register an SCV. These solutions enabled owners to demonstrate compliance with current smog-check tailpipe emissions requirements. They also provided amnesty for owners who knowingly made false statements regarding the value of their vehicles, the year of manufacture or falsified any other facts in documents filed with the DMV or Highway Patrol.

Owners of vehicles that were subject to the smog laws and who chose to pursue compliance were allowed to install one of several OEM engines and related powertrain components intended to meet state emissions-compliance requirements. Finally, SEMA developed and successfully tested a “retrofit kit” of parts that owners could install to pass tailpipe emissions standards.

Fast Facts

Wed, 08/01/2012 - 09:27

SEMA News—August 2012

INDUSTRY NEWS

Fast Facts

	Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com.

Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com. The contest featured a perspective design of a ’70 Chevy C-10 pickup from 16 top artists and designers. Design elements include a recessed grille and headlights, a side-exit exhaust, raised bumpers, a reduced drip rail, custom side trim and other subtleties. The color is a modern take on mid-’60s Lindale blue. The wheels are Billet Specialties Bonneville-G series wrapped in red-striped rubber. The interior will be an orange/red two-tone blend with other neutral colors. Rodger Lee and his team at Ironworks Speed & Kustom will bring the design to life using one of his new C-10 chassis as the foundation. The truck will debut at the Goodguys 17th PPG Nationals in Columbus, Ohio, in July 2014 and given away one year later at the 18th PPG Nationals in July 2015.

After 48 years of selling performance parts and high-end automotive accessories on the Queensway in Toronto, Ontario, Canada, Performance Improvements has relocated its head office to 87 Advance Rd., about four stoplights north of the Queensway. The company reported that the new location has a showroom equal to the size of its old building, allowing the company to have more products on display rather than stored in the warehouse. In addition to the large showroom, the new location also contains a meeting and training room. Performance Improvements, Toronto, Ontario, Canada; 416-259-9656.

SEMA member Roadwire was a winner in Facebook’s “Small Business Boost” contest. A prize of $10,000 was awarded to the top 10 companies that acquired the most fans on Facebook from January through April 2012. Roadwire credits the marketing of its power convertible top for Jeep, known as myTop, for providing a boost of more than 125,000 fans in three months. Roadwire, Santa Fe Springs, CA; 877-762-3947.

JMPR Public Relations was appointed the agency of record for The Coker Group. JMPR will oversee media outreach for the Coker family of companies that includes several tire and wheel manufacturers, a bicycle company, hot-rod and speed shops and a cross-country rally. JMPR is responsible for the promotion of The Coker Group and its subsidiaries, including the launch of new products and creating brand awareness with key audiences. JMPR Public Relations, Woodland Hills, CA; 818-992-4353.

Source Interlink Media promoted Jeff Holt to editorial director of the company’s American Motorcycle Group, which includes Hot Bike, Baggers and Street Chopper as well as several special-interest publications. Holt, previously editor-in-chief of Street Chopper and Baggers, will direct all editorial planning for the group as well as pilot the re-launch of Hot Bike, slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed editor of Hot Bike. Source Interlink Media, El Segundo, CA; 310-531-9900.

RealTruck.com announced that it hired three employees to help support its expansion: IT Helpdesk Specialist Shane Ide, Graphic Design Extraordinaire Lindsey Volker and Customer Loyalty Specialist Chris Moore. “There is a wealth of young talent that exists within North Dakota’s workforce,” said Scott Bintz, CEO. “We had a lot of great applicants from around the region, and it was incredible to see the diversity of talent that exists in our state. It makes us feel good about choosing to do business here.” RealTruck.com, Jamestown, ND; 877-216-5446.

	Bestop added Steve Brown to its sales and marketing team as marketing database manager.

Bestop added Steve Brown to its sales and marketing team as marketing database manager. The company reported that Brown is an industry veteran with more than 30 years in the automotive aftermarket and brings a wealth of experience in product information and automotive-related marketing knowledge. Bestop Inc., Broomfield, CO; 800-845-3567.

Paul Brian, director of communications and spokesman for the Chicago Automobile Trade Association (CATA), retired from the association April 30. Brian has been with the CATA for 19 years and is the longtime host of the “Drive Chicago” radio show heard on WLS radio 890 AM. He will continue in his role as host of “Drive Chicago.” Mark Bilek, currently the Internet director for the CATA, will assume Brian’s duties.

Kumho Tire USA Inc. has partnered with the United States Soccer Federation as the official tire sponsor of the United States men’s and women’s national soccer teams. Kumho Tire hosted an autograph signing with former star midfielder and current manager for D.C. United, Ben Olson, prior to a May 30 friendly match between the United States and Brazil. Kumho Tire USA Inc., Rancho Cucamonga, CA; 800-HI-KUMHO (445-8646).

ESAB Welding & Cutting partnered with AngelVision Technologies to produce a new Impact Movie to be distributed worldwide. Three minutes in length, the movie showcases new CNC plasma technologies available exclusively from ESAB Cutting Systems. Other ESAB technologies highlighted in the movie include precision hole technology, smart voltage height control and smartcycle. In addition, the company has added several new features to its website at www.esabna.com. Customers are now able to view or download product literature online, free of charge. The ESAB site also offers two new savings calculators: an energy-savings calculator allows customers to compare the savings of using ESAB products versus products from other manufacturers; and a weld metal cost calculator allows customers to compare weld metals and welding processes and to calculate the savings realized by varying the metal and process. ESAB Welding & Cutting Products, Florence SC; 800-ESAB-123.

The Thermadyne Holdings Corp. has changed its name to the Victor Technologies Group Inc. and the name of the wholly owned subsidiary Thermadyne Industries Inc. to Victor Technologies International Inc. According to a recent release, Victor is the company’s strongest and most established brand, and it will celebrate its 100th anniversary in 2013.

Wayne Fiester has joined MadStache Inc., producer of “My Classic Car,” as an account executive. MadStache is a full-service multimedia company located in Evansville, Indiana. It specializes in television programming, corporate videos, commercial production, 3-D animation, DVD authoring and web design. Fiester will focus on outside client production sales. MadStache Inc., Evansville, IN; 812-425-4454.

	Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager.

Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager, and Christopher Whitworth joined as assistant Accel product manager. Whitworth, who previously served as road-race sales manager for aftermarket brake manufacturer Hawk Performance, will manage research and development and new-product launches for the Accel brand. As new-product manager, Weilnau will oversee the management, development and growth of the Lakewood product lines in addition to QuickTime and Hays products. According to Prestolite, Weilnau has 13 years of experience in original-equipment automotive and aerospace and held a previous position as a program engineer at Tenneco Automotive. Prestolite Performance, Cleveland, OH; 216-688-8300.

LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the contest, and the grand prize winner will have his or her vehicle emblazoned on the cover of the 2013 car calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. LKQ Corp., Chicago, IL; 877-LKQ-CORP.

Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer’s distribution center in Orlando. Meyer also opened a new cross-dock location in Little Rock, Arkansas. The Little Rock addition has a direct feed from the company’s hub in Jasper, Indiana, which houses more than 500,000 square feet of inventory. “The addition of the Little Rock cross-dock enhances our ability to offer logistical services throughout the region,” said Jason Braun, executive vice president of Meyer Distributing. “The new site has already been fully integrated with our distribution system and technology framework and will provide unmatched service to customers in this market.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.

The Tire Group International (TGI) announced a partnership with Tire Warehouse Inc., a leading tire distributor focusing on the construction, industrial, forestry, earthmoving and agricultural segments since 1977. “Our new partnership with Transportation Resources Partners is positioning us to capitalize on strategic opportunities while continuing to grow our core business,” said Tony Gonzalez, CEO of TGI. “We are pleased to welcome Harvey and Rick Malove, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers.”

King Engine Bearings launched an official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. “Facebook is another way for us to get closer to our customers and fans and obtain feedback on our products,” said Limor DePetro, director of sales and marketing. DePetro added that King will post contests and promotions through Facebook similar to those used for the company’s 50th anniversary “Hit the Bull’s Eye” promotion that concluded earlier this year.

	LeMay—America’s Car Museum opened in Tacoma, Washington, in June.

LeMay—America’s Car Museum opened in Tacoma, Washington, in June. The museum reported that Washington Lt. Governor Brad Owen, GM Vice President of Global Design Ed Welburn, “Tonight Show” host Jay Leno, jewelry magnate Nicola Bulgari and Seattle Mariners’ two-time batting champ Edgar Martinez were among the thousands who attended the opening. The 165,000-sq.-ft., four-level museum’s exhibits currently include Ferrari in America; Indy Cars; the British Invasion of the ’60s; the classic-car era; alternative propulsion; and the collections of jewelry magnate Nicola Bulgari and Tacoma icon Harold LeMay.

Robert Kibbe, owner and creator of TheMuscleCarPlace.com, and Dan Kahn, president of Kahn Media, are hosting a new podcast on the The Muscle Car Place podcast network. Known as “Cars For a Living,” the goal of the show is to provide a fun atmosphere where business owners, marketers and future entrepreneurs can talk, ask questions and share tips on how to grow, improve and succeed in the auto industry. The goal of the show is to help automotive enthusiasts turn their passions into income. The new podcast is available through iTunes, TheMuscleCarPlace.com and CarsforaLiving.com. Kahn Media, Reseda, CA; 818-881-5246.

Fast Facts

Wed, 08/01/2012 - 09:27

SEMA News—August 2012

INDUSTRY NEWS

Fast Facts

	Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com.

Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com. The contest featured a perspective design of a ’70 Chevy C-10 pickup from 16 top artists and designers. Design elements include a recessed grille and headlights, a side-exit exhaust, raised bumpers, a reduced drip rail, custom side trim and other subtleties. The color is a modern take on mid-’60s Lindale blue. The wheels are Billet Specialties Bonneville-G series wrapped in red-striped rubber. The interior will be an orange/red two-tone blend with other neutral colors. Rodger Lee and his team at Ironworks Speed & Kustom will bring the design to life using one of his new C-10 chassis as the foundation. The truck will debut at the Goodguys 17th PPG Nationals in Columbus, Ohio, in July 2014 and given away one year later at the 18th PPG Nationals in July 2015.

After 48 years of selling performance parts and high-end automotive accessories on the Queensway in Toronto, Ontario, Canada, Performance Improvements has relocated its head office to 87 Advance Rd., about four stoplights north of the Queensway. The company reported that the new location has a showroom equal to the size of its old building, allowing the company to have more products on display rather than stored in the warehouse. In addition to the large showroom, the new location also contains a meeting and training room. Performance Improvements, Toronto, Ontario, Canada; 416-259-9656.

SEMA member Roadwire was a winner in Facebook’s “Small Business Boost” contest. A prize of $10,000 was awarded to the top 10 companies that acquired the most fans on Facebook from January through April 2012. Roadwire credits the marketing of its power convertible top for Jeep, known as myTop, for providing a boost of more than 125,000 fans in three months. Roadwire, Santa Fe Springs, CA; 877-762-3947.

JMPR Public Relations was appointed the agency of record for The Coker Group. JMPR will oversee media outreach for the Coker family of companies that includes several tire and wheel manufacturers, a bicycle company, hot-rod and speed shops and a cross-country rally. JMPR is responsible for the promotion of The Coker Group and its subsidiaries, including the launch of new products and creating brand awareness with key audiences. JMPR Public Relations, Woodland Hills, CA; 818-992-4353.

Source Interlink Media promoted Jeff Holt to editorial director of the company’s American Motorcycle Group, which includes Hot Bike, Baggers and Street Chopper as well as several special-interest publications. Holt, previously editor-in-chief of Street Chopper and Baggers, will direct all editorial planning for the group as well as pilot the re-launch of Hot Bike, slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed editor of Hot Bike. Source Interlink Media, El Segundo, CA; 310-531-9900.

RealTruck.com announced that it hired three employees to help support its expansion: IT Helpdesk Specialist Shane Ide, Graphic Design Extraordinaire Lindsey Volker and Customer Loyalty Specialist Chris Moore. “There is a wealth of young talent that exists within North Dakota’s workforce,” said Scott Bintz, CEO. “We had a lot of great applicants from around the region, and it was incredible to see the diversity of talent that exists in our state. It makes us feel good about choosing to do business here.” RealTruck.com, Jamestown, ND; 877-216-5446.

	Bestop added Steve Brown to its sales and marketing team as marketing database manager.

Bestop added Steve Brown to its sales and marketing team as marketing database manager. The company reported that Brown is an industry veteran with more than 30 years in the automotive aftermarket and brings a wealth of experience in product information and automotive-related marketing knowledge. Bestop Inc., Broomfield, CO; 800-845-3567.

Paul Brian, director of communications and spokesman for the Chicago Automobile Trade Association (CATA), retired from the association April 30. Brian has been with the CATA for 19 years and is the longtime host of the “Drive Chicago” radio show heard on WLS radio 890 AM. He will continue in his role as host of “Drive Chicago.” Mark Bilek, currently the Internet director for the CATA, will assume Brian’s duties.

Kumho Tire USA Inc. has partnered with the United States Soccer Federation as the official tire sponsor of the United States men’s and women’s national soccer teams. Kumho Tire hosted an autograph signing with former star midfielder and current manager for D.C. United, Ben Olson, prior to a May 30 friendly match between the United States and Brazil. Kumho Tire USA Inc., Rancho Cucamonga, CA; 800-HI-KUMHO (445-8646).

ESAB Welding & Cutting partnered with AngelVision Technologies to produce a new Impact Movie to be distributed worldwide. Three minutes in length, the movie showcases new CNC plasma technologies available exclusively from ESAB Cutting Systems. Other ESAB technologies highlighted in the movie include precision hole technology, smart voltage height control and smartcycle. In addition, the company has added several new features to its website at www.esabna.com. Customers are now able to view or download product literature online, free of charge. The ESAB site also offers two new savings calculators: an energy-savings calculator allows customers to compare the savings of using ESAB products versus products from other manufacturers; and a weld metal cost calculator allows customers to compare weld metals and welding processes and to calculate the savings realized by varying the metal and process. ESAB Welding & Cutting Products, Florence SC; 800-ESAB-123.

The Thermadyne Holdings Corp. has changed its name to the Victor Technologies Group Inc. and the name of the wholly owned subsidiary Thermadyne Industries Inc. to Victor Technologies International Inc. According to a recent release, Victor is the company’s strongest and most established brand, and it will celebrate its 100th anniversary in 2013.

Wayne Fiester has joined MadStache Inc., producer of “My Classic Car,” as an account executive. MadStache is a full-service multimedia company located in Evansville, Indiana. It specializes in television programming, corporate videos, commercial production, 3-D animation, DVD authoring and web design. Fiester will focus on outside client production sales. MadStache Inc., Evansville, IN; 812-425-4454.

	Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager.

Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager, and Christopher Whitworth joined as assistant Accel product manager. Whitworth, who previously served as road-race sales manager for aftermarket brake manufacturer Hawk Performance, will manage research and development and new-product launches for the Accel brand. As new-product manager, Weilnau will oversee the management, development and growth of the Lakewood product lines in addition to QuickTime and Hays products. According to Prestolite, Weilnau has 13 years of experience in original-equipment automotive and aerospace and held a previous position as a program engineer at Tenneco Automotive. Prestolite Performance, Cleveland, OH; 216-688-8300.

LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the contest, and the grand prize winner will have his or her vehicle emblazoned on the cover of the 2013 car calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. LKQ Corp., Chicago, IL; 877-LKQ-CORP.

Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer’s distribution center in Orlando. Meyer also opened a new cross-dock location in Little Rock, Arkansas. The Little Rock addition has a direct feed from the company’s hub in Jasper, Indiana, which houses more than 500,000 square feet of inventory. “The addition of the Little Rock cross-dock enhances our ability to offer logistical services throughout the region,” said Jason Braun, executive vice president of Meyer Distributing. “The new site has already been fully integrated with our distribution system and technology framework and will provide unmatched service to customers in this market.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.

The Tire Group International (TGI) announced a partnership with Tire Warehouse Inc., a leading tire distributor focusing on the construction, industrial, forestry, earthmoving and agricultural segments since 1977. “Our new partnership with Transportation Resources Partners is positioning us to capitalize on strategic opportunities while continuing to grow our core business,” said Tony Gonzalez, CEO of TGI. “We are pleased to welcome Harvey and Rick Malove, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers.”

King Engine Bearings launched an official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. “Facebook is another way for us to get closer to our customers and fans and obtain feedback on our products,” said Limor DePetro, director of sales and marketing. DePetro added that King will post contests and promotions through Facebook similar to those used for the company’s 50th anniversary “Hit the Bull’s Eye” promotion that concluded earlier this year.

	LeMay—America’s Car Museum opened in Tacoma, Washington, in June.

LeMay—America’s Car Museum opened in Tacoma, Washington, in June. The museum reported that Washington Lt. Governor Brad Owen, GM Vice President of Global Design Ed Welburn, “Tonight Show” host Jay Leno, jewelry magnate Nicola Bulgari and Seattle Mariners’ two-time batting champ Edgar Martinez were among the thousands who attended the opening. The 165,000-sq.-ft., four-level museum’s exhibits currently include Ferrari in America; Indy Cars; the British Invasion of the ’60s; the classic-car era; alternative propulsion; and the collections of jewelry magnate Nicola Bulgari and Tacoma icon Harold LeMay.

Robert Kibbe, owner and creator of TheMuscleCarPlace.com, and Dan Kahn, president of Kahn Media, are hosting a new podcast on the The Muscle Car Place podcast network. Known as “Cars For a Living,” the goal of the show is to provide a fun atmosphere where business owners, marketers and future entrepreneurs can talk, ask questions and share tips on how to grow, improve and succeed in the auto industry. The goal of the show is to help automotive enthusiasts turn their passions into income. The new podcast is available through iTunes, TheMuscleCarPlace.com and CarsforaLiving.com. Kahn Media, Reseda, CA; 818-881-5246.

Fast Facts

Wed, 08/01/2012 - 09:27

SEMA News—August 2012

INDUSTRY NEWS

Fast Facts

	Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com.

Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com. The contest featured a perspective design of a ’70 Chevy C-10 pickup from 16 top artists and designers. Design elements include a recessed grille and headlights, a side-exit exhaust, raised bumpers, a reduced drip rail, custom side trim and other subtleties. The color is a modern take on mid-’60s Lindale blue. The wheels are Billet Specialties Bonneville-G series wrapped in red-striped rubber. The interior will be an orange/red two-tone blend with other neutral colors. Rodger Lee and his team at Ironworks Speed & Kustom will bring the design to life using one of his new C-10 chassis as the foundation. The truck will debut at the Goodguys 17th PPG Nationals in Columbus, Ohio, in July 2014 and given away one year later at the 18th PPG Nationals in July 2015.

After 48 years of selling performance parts and high-end automotive accessories on the Queensway in Toronto, Ontario, Canada, Performance Improvements has relocated its head office to 87 Advance Rd., about four stoplights north of the Queensway. The company reported that the new location has a showroom equal to the size of its old building, allowing the company to have more products on display rather than stored in the warehouse. In addition to the large showroom, the new location also contains a meeting and training room. Performance Improvements, Toronto, Ontario, Canada; 416-259-9656.

SEMA member Roadwire was a winner in Facebook’s “Small Business Boost” contest. A prize of $10,000 was awarded to the top 10 companies that acquired the most fans on Facebook from January through April 2012. Roadwire credits the marketing of its power convertible top for Jeep, known as myTop, for providing a boost of more than 125,000 fans in three months. Roadwire, Santa Fe Springs, CA; 877-762-3947.

JMPR Public Relations was appointed the agency of record for The Coker Group. JMPR will oversee media outreach for the Coker family of companies that includes several tire and wheel manufacturers, a bicycle company, hot-rod and speed shops and a cross-country rally. JMPR is responsible for the promotion of The Coker Group and its subsidiaries, including the launch of new products and creating brand awareness with key audiences. JMPR Public Relations, Woodland Hills, CA; 818-992-4353.

Source Interlink Media promoted Jeff Holt to editorial director of the company’s American Motorcycle Group, which includes Hot Bike, Baggers and Street Chopper as well as several special-interest publications. Holt, previously editor-in-chief of Street Chopper and Baggers, will direct all editorial planning for the group as well as pilot the re-launch of Hot Bike, slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed editor of Hot Bike. Source Interlink Media, El Segundo, CA; 310-531-9900.

RealTruck.com announced that it hired three employees to help support its expansion: IT Helpdesk Specialist Shane Ide, Graphic Design Extraordinaire Lindsey Volker and Customer Loyalty Specialist Chris Moore. “There is a wealth of young talent that exists within North Dakota’s workforce,” said Scott Bintz, CEO. “We had a lot of great applicants from around the region, and it was incredible to see the diversity of talent that exists in our state. It makes us feel good about choosing to do business here.” RealTruck.com, Jamestown, ND; 877-216-5446.

	Bestop added Steve Brown to its sales and marketing team as marketing database manager.

Bestop added Steve Brown to its sales and marketing team as marketing database manager. The company reported that Brown is an industry veteran with more than 30 years in the automotive aftermarket and brings a wealth of experience in product information and automotive-related marketing knowledge. Bestop Inc., Broomfield, CO; 800-845-3567.

Paul Brian, director of communications and spokesman for the Chicago Automobile Trade Association (CATA), retired from the association April 30. Brian has been with the CATA for 19 years and is the longtime host of the “Drive Chicago” radio show heard on WLS radio 890 AM. He will continue in his role as host of “Drive Chicago.” Mark Bilek, currently the Internet director for the CATA, will assume Brian’s duties.

Kumho Tire USA Inc. has partnered with the United States Soccer Federation as the official tire sponsor of the United States men’s and women’s national soccer teams. Kumho Tire hosted an autograph signing with former star midfielder and current manager for D.C. United, Ben Olson, prior to a May 30 friendly match between the United States and Brazil. Kumho Tire USA Inc., Rancho Cucamonga, CA; 800-HI-KUMHO (445-8646).

ESAB Welding & Cutting partnered with AngelVision Technologies to produce a new Impact Movie to be distributed worldwide. Three minutes in length, the movie showcases new CNC plasma technologies available exclusively from ESAB Cutting Systems. Other ESAB technologies highlighted in the movie include precision hole technology, smart voltage height control and smartcycle. In addition, the company has added several new features to its website at www.esabna.com. Customers are now able to view or download product literature online, free of charge. The ESAB site also offers two new savings calculators: an energy-savings calculator allows customers to compare the savings of using ESAB products versus products from other manufacturers; and a weld metal cost calculator allows customers to compare weld metals and welding processes and to calculate the savings realized by varying the metal and process. ESAB Welding & Cutting Products, Florence SC; 800-ESAB-123.

The Thermadyne Holdings Corp. has changed its name to the Victor Technologies Group Inc. and the name of the wholly owned subsidiary Thermadyne Industries Inc. to Victor Technologies International Inc. According to a recent release, Victor is the company’s strongest and most established brand, and it will celebrate its 100th anniversary in 2013.

Wayne Fiester has joined MadStache Inc., producer of “My Classic Car,” as an account executive. MadStache is a full-service multimedia company located in Evansville, Indiana. It specializes in television programming, corporate videos, commercial production, 3-D animation, DVD authoring and web design. Fiester will focus on outside client production sales. MadStache Inc., Evansville, IN; 812-425-4454.

	Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager.

Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager, and Christopher Whitworth joined as assistant Accel product manager. Whitworth, who previously served as road-race sales manager for aftermarket brake manufacturer Hawk Performance, will manage research and development and new-product launches for the Accel brand. As new-product manager, Weilnau will oversee the management, development and growth of the Lakewood product lines in addition to QuickTime and Hays products. According to Prestolite, Weilnau has 13 years of experience in original-equipment automotive and aerospace and held a previous position as a program engineer at Tenneco Automotive. Prestolite Performance, Cleveland, OH; 216-688-8300.

LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the contest, and the grand prize winner will have his or her vehicle emblazoned on the cover of the 2013 car calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. LKQ Corp., Chicago, IL; 877-LKQ-CORP.

Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer’s distribution center in Orlando. Meyer also opened a new cross-dock location in Little Rock, Arkansas. The Little Rock addition has a direct feed from the company’s hub in Jasper, Indiana, which houses more than 500,000 square feet of inventory. “The addition of the Little Rock cross-dock enhances our ability to offer logistical services throughout the region,” said Jason Braun, executive vice president of Meyer Distributing. “The new site has already been fully integrated with our distribution system and technology framework and will provide unmatched service to customers in this market.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.

The Tire Group International (TGI) announced a partnership with Tire Warehouse Inc., a leading tire distributor focusing on the construction, industrial, forestry, earthmoving and agricultural segments since 1977. “Our new partnership with Transportation Resources Partners is positioning us to capitalize on strategic opportunities while continuing to grow our core business,” said Tony Gonzalez, CEO of TGI. “We are pleased to welcome Harvey and Rick Malove, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers.”

King Engine Bearings launched an official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. “Facebook is another way for us to get closer to our customers and fans and obtain feedback on our products,” said Limor DePetro, director of sales and marketing. DePetro added that King will post contests and promotions through Facebook similar to those used for the company’s 50th anniversary “Hit the Bull’s Eye” promotion that concluded earlier this year.

	LeMay—America’s Car Museum opened in Tacoma, Washington, in June.

LeMay—America’s Car Museum opened in Tacoma, Washington, in June. The museum reported that Washington Lt. Governor Brad Owen, GM Vice President of Global Design Ed Welburn, “Tonight Show” host Jay Leno, jewelry magnate Nicola Bulgari and Seattle Mariners’ two-time batting champ Edgar Martinez were among the thousands who attended the opening. The 165,000-sq.-ft., four-level museum’s exhibits currently include Ferrari in America; Indy Cars; the British Invasion of the ’60s; the classic-car era; alternative propulsion; and the collections of jewelry magnate Nicola Bulgari and Tacoma icon Harold LeMay.

Robert Kibbe, owner and creator of TheMuscleCarPlace.com, and Dan Kahn, president of Kahn Media, are hosting a new podcast on the The Muscle Car Place podcast network. Known as “Cars For a Living,” the goal of the show is to provide a fun atmosphere where business owners, marketers and future entrepreneurs can talk, ask questions and share tips on how to grow, improve and succeed in the auto industry. The goal of the show is to help automotive enthusiasts turn their passions into income. The new podcast is available through iTunes, TheMuscleCarPlace.com and CarsforaLiving.com. Kahn Media, Reseda, CA; 818-881-5246.

Fast Facts

Wed, 08/01/2012 - 09:27

SEMA News—August 2012

INDUSTRY NEWS

Fast Facts

	Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com.

Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com. The contest featured a perspective design of a ’70 Chevy C-10 pickup from 16 top artists and designers. Design elements include a recessed grille and headlights, a side-exit exhaust, raised bumpers, a reduced drip rail, custom side trim and other subtleties. The color is a modern take on mid-’60s Lindale blue. The wheels are Billet Specialties Bonneville-G series wrapped in red-striped rubber. The interior will be an orange/red two-tone blend with other neutral colors. Rodger Lee and his team at Ironworks Speed & Kustom will bring the design to life using one of his new C-10 chassis as the foundation. The truck will debut at the Goodguys 17th PPG Nationals in Columbus, Ohio, in July 2014 and given away one year later at the 18th PPG Nationals in July 2015.

After 48 years of selling performance parts and high-end automotive accessories on the Queensway in Toronto, Ontario, Canada, Performance Improvements has relocated its head office to 87 Advance Rd., about four stoplights north of the Queensway. The company reported that the new location has a showroom equal to the size of its old building, allowing the company to have more products on display rather than stored in the warehouse. In addition to the large showroom, the new location also contains a meeting and training room. Performance Improvements, Toronto, Ontario, Canada; 416-259-9656.

SEMA member Roadwire was a winner in Facebook’s “Small Business Boost” contest. A prize of $10,000 was awarded to the top 10 companies that acquired the most fans on Facebook from January through April 2012. Roadwire credits the marketing of its power convertible top for Jeep, known as myTop, for providing a boost of more than 125,000 fans in three months. Roadwire, Santa Fe Springs, CA; 877-762-3947.

JMPR Public Relations was appointed the agency of record for The Coker Group. JMPR will oversee media outreach for the Coker family of companies that includes several tire and wheel manufacturers, a bicycle company, hot-rod and speed shops and a cross-country rally. JMPR is responsible for the promotion of The Coker Group and its subsidiaries, including the launch of new products and creating brand awareness with key audiences. JMPR Public Relations, Woodland Hills, CA; 818-992-4353.

Source Interlink Media promoted Jeff Holt to editorial director of the company’s American Motorcycle Group, which includes Hot Bike, Baggers and Street Chopper as well as several special-interest publications. Holt, previously editor-in-chief of Street Chopper and Baggers, will direct all editorial planning for the group as well as pilot the re-launch of Hot Bike, slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed editor of Hot Bike. Source Interlink Media, El Segundo, CA; 310-531-9900.

RealTruck.com announced that it hired three employees to help support its expansion: IT Helpdesk Specialist Shane Ide, Graphic Design Extraordinaire Lindsey Volker and Customer Loyalty Specialist Chris Moore. “There is a wealth of young talent that exists within North Dakota’s workforce,” said Scott Bintz, CEO. “We had a lot of great applicants from around the region, and it was incredible to see the diversity of talent that exists in our state. It makes us feel good about choosing to do business here.” RealTruck.com, Jamestown, ND; 877-216-5446.

	Bestop added Steve Brown to its sales and marketing team as marketing database manager.

Bestop added Steve Brown to its sales and marketing team as marketing database manager. The company reported that Brown is an industry veteran with more than 30 years in the automotive aftermarket and brings a wealth of experience in product information and automotive-related marketing knowledge. Bestop Inc., Broomfield, CO; 800-845-3567.

Paul Brian, director of communications and spokesman for the Chicago Automobile Trade Association (CATA), retired from the association April 30. Brian has been with the CATA for 19 years and is the longtime host of the “Drive Chicago” radio show heard on WLS radio 890 AM. He will continue in his role as host of “Drive Chicago.” Mark Bilek, currently the Internet director for the CATA, will assume Brian’s duties.

Kumho Tire USA Inc. has partnered with the United States Soccer Federation as the official tire sponsor of the United States men’s and women’s national soccer teams. Kumho Tire hosted an autograph signing with former star midfielder and current manager for D.C. United, Ben Olson, prior to a May 30 friendly match between the United States and Brazil. Kumho Tire USA Inc., Rancho Cucamonga, CA; 800-HI-KUMHO (445-8646).

ESAB Welding & Cutting partnered with AngelVision Technologies to produce a new Impact Movie to be distributed worldwide. Three minutes in length, the movie showcases new CNC plasma technologies available exclusively from ESAB Cutting Systems. Other ESAB technologies highlighted in the movie include precision hole technology, smart voltage height control and smartcycle. In addition, the company has added several new features to its website at www.esabna.com. Customers are now able to view or download product literature online, free of charge. The ESAB site also offers two new savings calculators: an energy-savings calculator allows customers to compare the savings of using ESAB products versus products from other manufacturers; and a weld metal cost calculator allows customers to compare weld metals and welding processes and to calculate the savings realized by varying the metal and process. ESAB Welding & Cutting Products, Florence SC; 800-ESAB-123.

The Thermadyne Holdings Corp. has changed its name to the Victor Technologies Group Inc. and the name of the wholly owned subsidiary Thermadyne Industries Inc. to Victor Technologies International Inc. According to a recent release, Victor is the company’s strongest and most established brand, and it will celebrate its 100th anniversary in 2013.

Wayne Fiester has joined MadStache Inc., producer of “My Classic Car,” as an account executive. MadStache is a full-service multimedia company located in Evansville, Indiana. It specializes in television programming, corporate videos, commercial production, 3-D animation, DVD authoring and web design. Fiester will focus on outside client production sales. MadStache Inc., Evansville, IN; 812-425-4454.

	Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager.

Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager, and Christopher Whitworth joined as assistant Accel product manager. Whitworth, who previously served as road-race sales manager for aftermarket brake manufacturer Hawk Performance, will manage research and development and new-product launches for the Accel brand. As new-product manager, Weilnau will oversee the management, development and growth of the Lakewood product lines in addition to QuickTime and Hays products. According to Prestolite, Weilnau has 13 years of experience in original-equipment automotive and aerospace and held a previous position as a program engineer at Tenneco Automotive. Prestolite Performance, Cleveland, OH; 216-688-8300.

LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the contest, and the grand prize winner will have his or her vehicle emblazoned on the cover of the 2013 car calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. LKQ Corp., Chicago, IL; 877-LKQ-CORP.

Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer’s distribution center in Orlando. Meyer also opened a new cross-dock location in Little Rock, Arkansas. The Little Rock addition has a direct feed from the company’s hub in Jasper, Indiana, which houses more than 500,000 square feet of inventory. “The addition of the Little Rock cross-dock enhances our ability to offer logistical services throughout the region,” said Jason Braun, executive vice president of Meyer Distributing. “The new site has already been fully integrated with our distribution system and technology framework and will provide unmatched service to customers in this market.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.

The Tire Group International (TGI) announced a partnership with Tire Warehouse Inc., a leading tire distributor focusing on the construction, industrial, forestry, earthmoving and agricultural segments since 1977. “Our new partnership with Transportation Resources Partners is positioning us to capitalize on strategic opportunities while continuing to grow our core business,” said Tony Gonzalez, CEO of TGI. “We are pleased to welcome Harvey and Rick Malove, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers.”

King Engine Bearings launched an official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. “Facebook is another way for us to get closer to our customers and fans and obtain feedback on our products,” said Limor DePetro, director of sales and marketing. DePetro added that King will post contests and promotions through Facebook similar to those used for the company’s 50th anniversary “Hit the Bull’s Eye” promotion that concluded earlier this year.

	LeMay—America’s Car Museum opened in Tacoma, Washington, in June.

LeMay—America’s Car Museum opened in Tacoma, Washington, in June. The museum reported that Washington Lt. Governor Brad Owen, GM Vice President of Global Design Ed Welburn, “Tonight Show” host Jay Leno, jewelry magnate Nicola Bulgari and Seattle Mariners’ two-time batting champ Edgar Martinez were among the thousands who attended the opening. The 165,000-sq.-ft., four-level museum’s exhibits currently include Ferrari in America; Indy Cars; the British Invasion of the ’60s; the classic-car era; alternative propulsion; and the collections of jewelry magnate Nicola Bulgari and Tacoma icon Harold LeMay.

Robert Kibbe, owner and creator of TheMuscleCarPlace.com, and Dan Kahn, president of Kahn Media, are hosting a new podcast on the The Muscle Car Place podcast network. Known as “Cars For a Living,” the goal of the show is to provide a fun atmosphere where business owners, marketers and future entrepreneurs can talk, ask questions and share tips on how to grow, improve and succeed in the auto industry. The goal of the show is to help automotive enthusiasts turn their passions into income. The new podcast is available through iTunes, TheMuscleCarPlace.com and CarsforaLiving.com. Kahn Media, Reseda, CA; 818-881-5246.

Here to Stay

Wed, 08/01/2012 - 09:23

SEMA News—August 2012

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives

	Don (left) and Bob Spar of B&M Automotive, seen here in a photo from that 1967 Car Craft article.

Given the explosion of sophisticated automatic transmissions in everything from Ferraris and Porsches to the new ZL1 Camaro, Roger Huntington, writing in the April 1967 issue of Car Craft magazine, could have been talking about today’s performance-car market:

“Automatics are here to stay in high-performance American cars. And, in fact, the age-old manual four-speed might just be falling back a hair. A lot of hot dogs like the convenience of two-pedal driving, and it is pretty well established that an automatic is quicker away from the stoplight—other factors equal. This is becoming a very strong sales factor in today’s supercar market. More and more guys are going automatic on their hot street machines.”

But 45 years ago, Huntington was describing a sea change taking place behind the engines built by the Big Three automakers. The inefficient two-speed “slush-o-matics,” as they had been called, were giving way to “highly efficient, precision transmission devices,” he wrote. “GM’s new three-speed Turbo-Hydramatic is coming on strong in hot cars,” while Ford’s then-new C6 transmission “has been successfully used in 1,000hp ‘funny’ cars.”

In a sense, the automakers were playing catch-up with the aftermarket, which had been modifying automatics for competition use for years. At the forefront of that movement were brothers Don (left) and Bob Spar of B&M Automotive, seen here in a photo from that 1967 Car Craft article. Bob is the “B” in the company’s name; he and friend Mort Schuman—the “M”—founded the company in 1953 after meeting while in high school and working together for a time as mechanics for “Madman” Earl Muntz. B&M was a general automotive repair shop at first, but the pair began to specialize in strengthening transmissions to live behind modified engines. Don joined B&M in 1955, and the company soon produced its first four-speed automatic transmission for racing: the Hydro Stick.

By the ’60s, B&M was one of the predominant racing transmission manufacturers. Top Fuel driver Frank Cannon piloted a rail with a B&M TorkMaster transmission to the first 200-mph pass in 1965. The company developed an automatic for Indy car racing, worked with Chrysler to design a torque converter to mate with the 426 Hemi engine for Super Stock racing and developed what we now know as the high-stall-speed torque converter.

B&M was also a founding member of SEMA when the association was formed in 1963, and Bob was chairman of the original SEMA Technical Committee—the product-specification arm of the association that eventually branched off to become SFI. Bob was inducted into the SEMA Hall of Fame in 1981 for his many contributions to the automotive specialty-equipment industry.

Here to Stay

Wed, 08/01/2012 - 09:23

SEMA News—August 2012

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives

	Don (left) and Bob Spar of B&M Automotive, seen here in a photo from that 1967 Car Craft article.

Given the explosion of sophisticated automatic transmissions in everything from Ferraris and Porsches to the new ZL1 Camaro, Roger Huntington, writing in the April 1967 issue of Car Craft magazine, could have been talking about today’s performance-car market:

“Automatics are here to stay in high-performance American cars. And, in fact, the age-old manual four-speed might just be falling back a hair. A lot of hot dogs like the convenience of two-pedal driving, and it is pretty well established that an automatic is quicker away from the stoplight—other factors equal. This is becoming a very strong sales factor in today’s supercar market. More and more guys are going automatic on their hot street machines.”

But 45 years ago, Huntington was describing a sea change taking place behind the engines built by the Big Three automakers. The inefficient two-speed “slush-o-matics,” as they had been called, were giving way to “highly efficient, precision transmission devices,” he wrote. “GM’s new three-speed Turbo-Hydramatic is coming on strong in hot cars,” while Ford’s then-new C6 transmission “has been successfully used in 1,000hp ‘funny’ cars.”

In a sense, the automakers were playing catch-up with the aftermarket, which had been modifying automatics for competition use for years. At the forefront of that movement were brothers Don (left) and Bob Spar of B&M Automotive, seen here in a photo from that 1967 Car Craft article. Bob is the “B” in the company’s name; he and friend Mort Schuman—the “M”—founded the company in 1953 after meeting while in high school and working together for a time as mechanics for “Madman” Earl Muntz. B&M was a general automotive repair shop at first, but the pair began to specialize in strengthening transmissions to live behind modified engines. Don joined B&M in 1955, and the company soon produced its first four-speed automatic transmission for racing: the Hydro Stick.

By the ’60s, B&M was one of the predominant racing transmission manufacturers. Top Fuel driver Frank Cannon piloted a rail with a B&M TorkMaster transmission to the first 200-mph pass in 1965. The company developed an automatic for Indy car racing, worked with Chrysler to design a torque converter to mate with the 426 Hemi engine for Super Stock racing and developed what we now know as the high-stall-speed torque converter.

B&M was also a founding member of SEMA when the association was formed in 1963, and Bob was chairman of the original SEMA Technical Committee—the product-specification arm of the association that eventually branched off to become SFI. Bob was inducted into the SEMA Hall of Fame in 1981 for his many contributions to the automotive specialty-equipment industry.