Heather Lutze

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking before they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) for a webinar, Thursday, August 30, at 10:00 a.m. (PDT) as they explore the psychology of search.

Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies, such as SEO, PPC and social media. This is the Findability Formula—a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Lutze:

• How to get found online with the "Findability Formula."
• How to find keywords and optimize your search results.
• Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference.

Don't miss this opportunity to gain a greater understanding of the psychology of search. Join Lutze and SEI, Thursday, August 30, at 10:00 a.m. (PDT).

Participate live or download the webinar when it's convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	Heather Lutze

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking before they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) for a webinar, Thursday, August 30, at 10:00 a.m. (PDT) as they explore the psychology of search.

Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies, such as SEO, PPC and social media. This is the Findability Formula—a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Lutze:

• How to get found online with the "Findability Formula."
• How to find keywords and optimize your search results.
• Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference.

Don't miss this opportunity to gain a greater understanding of the psychology of search. Join Lutze and SEI, Thursday, August 30, at 10:00 a.m. (PDT).

Participate live or download the webinar when it's convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	Heather Lutze

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking before they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) for a webinar, Thursday, August 30, at 10:00 a.m. (PDT) as they explore the psychology of search.

Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies, such as SEO, PPC and social media. This is the Findability Formula—a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Lutze:

• How to get found online with the "Findability Formula."
• How to find keywords and optimize your search results.
• Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference.

Don't miss this opportunity to gain a greater understanding of the psychology of search. Join Lutze and SEI, Thursday, August 30, at 10:00 a.m. (PDT).

Participate live or download the webinar when it's convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

SEMA will be hosting the all-new ’13 Cadillac ATS and XTS and ’13 Chevrolet Spark Measuring Sessions at its Headquarters in Diamond Bar, California, Wednesday, September 5, and Thursday, September 6, 2012, from 8:00 a.m.–4:00 p.m.

SEMA will be hosting the all-new ’13 Cadillac ATS and XTS and ’13 Chevrolet Spark Measuring Sessions at its Headquarters in Diamond Bar, California, Wednesday, September 5, and Thursday, September 6, 2012, from 8:00 a.m.–4:00 p.m.

	“I was immediately pleased to learn the extent to which the desert is utilized for active hobby and off-road use,” said Lonnie McCurry (left), COO of Skyjacker Suspensions. He said that suspension lift systems have a modestly active market currently, but he saw potential for dramatically increased sales if regulations eased.

Meet pre-vetted buyers from throughout the Middle East at the SEMA Middle East Business Development Conference being held in the United Arab Emirates March 13–16, 2013. Motorsports and vehicle personalization have a strong and growing base throughout the region, and a quick drive around Dubai or Abu Dhabi would surprise any gearhead with the wide variety of customized vehicles traveling the roads. Off-roading is also extremely popular throughout the region with SUVs and pickup owners heading into the desert.    

The cost to participate is $2,750 with the U.S. Department of Commerce once again providing a $1,000 grant to defray the costs of participating for qualified companies. Last year's event sold out, so don’t miss out; register now!

For more information, contact Linda Spencer at lindas@sema.org.

	“I was immediately pleased to learn the extent to which the desert is utilized for active hobby and off-road use,” said Lonnie McCurry (left), COO of Skyjacker Suspensions. He said that suspension lift systems have a modestly active market currently, but he saw potential for dramatically increased sales if regulations eased.

Meet pre-vetted buyers from throughout the Middle East at the SEMA Middle East Business Development Conference being held in the United Arab Emirates March 13–16, 2013. Motorsports and vehicle personalization have a strong and growing base throughout the region, and a quick drive around Dubai or Abu Dhabi would surprise any gearhead with the wide variety of customized vehicles traveling the roads. Off-roading is also extremely popular throughout the region with SUVs and pickup owners heading into the desert.    

The cost to participate is $2,750 with the U.S. Department of Commerce once again providing a $1,000 grant to defray the costs of participating for qualified companies. Last year's event sold out, so don’t miss out; register now!

For more information, contact Linda Spencer at lindas@sema.org.

	The ’12 Toyota HiLux arrives at Clemson University – ICAR in Greenville, South Carolina, August 22.

Following well-attended Measuring Sessions at SEMA headquarters and in Dearborn, Michigan, a ’12 4x4 double-cab Toyota HiLux will arrive at Clemson University – ICAR in Greenville, South Carolina, August 22. Members are invited to measure this one-ton pickup that is popular globally but not sold in the United States. 

The truck—with more than 14 million sold worldwide since its introduction—was brought to the United States through a partnership with the U.S. Department of Commerce. It is the first vehicle made available to members to create export opportunities for U.S. companies by providing vehicles to create product for the overseas markets in which these vehicles are sold.

Sign up for the ’12 Toyota HiLux Measuring Session or to arrange for the vehicle to stop by your shop.

	The ’12 Toyota HiLux arrives at Clemson University – ICAR in Greenville, South Carolina, August 22.

Following well-attended Measuring Sessions at SEMA headquarters and in Dearborn, Michigan, a ’12 4x4 double-cab Toyota HiLux will arrive at Clemson University – ICAR in Greenville, South Carolina, August 22. Members are invited to measure this one-ton pickup that is popular globally but not sold in the United States. 

The truck—with more than 14 million sold worldwide since its introduction—was brought to the United States through a partnership with the U.S. Department of Commerce. It is the first vehicle made available to members to create export opportunities for U.S. companies by providing vehicles to create product for the overseas markets in which these vehicles are sold.

Sign up for the ’12 Toyota HiLux Measuring Session or to arrange for the vehicle to stop by your shop.

	SEMA Show Exhibitors are eligible for a free listing in the widely distributed International Buyers’ Guide.

More than one in four buyers attending the 2012 SEMA Show reside outside the United States. Sign up for a free listing in the 2012–2013 SEMA International Buyers' Guide—a handy document provided to all international buyers at the 2012 SEMA Show and year-round at major overseas trade shows to indicate which exhibitors are interested in finding overseas customers. The deadline to register is September 8. 

For more information, contact Linda Spencer at lindas@sema.org.