News | Specialty Equipment Market Association (SEMA)

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Exit Stage Right

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Exit Stage Right

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Exit Stage Right

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Exit Stage Right

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Exit Stage Right

Fri, 02/01/2013 - 11:14

SEMA News—February 2013

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

	It’s inevitable: Sooner or later, every business owner must exit his enterprise. Will you do it on your terms? Preparing an exit plan today not only safeguards your future but increases profit, cash flow and success in the here and now.

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

Having an exit plan to cover every contingency is like insurance for you and your company’s future. Unfortunately, as the U.S. Small Business Administration (SBA) noted in its website article “Getting Out,” many small-business owners lack an exit strategy addressing such events as financial hardship, disability, retirement or even death.

“Given the current economy, it isn’t surprising small-business owners focus their energies on business survival, future growth and even remaining active in business after retirement,” conceded the SBA.

However, according to Rick Schwartz, managing partner of Schwartz Advisors LLC in La Jolla, California, a solid exit plan is actually a key ingredient in promoting business survival, operational efficiency, growth and profits in the here and now.

“Just like you want to be thinking about your sales, marketing and product line, it’s very useful for business owners to at least give some thought every year to what they want to do with their business in the next three, five or 10 years,” said Schwartz, who recently led a 2012 SEMA Show educational seminar on the topic. “Sometimes you know what you want to do, which makes it easier to plan a course of action, and sometimes you’re not sure. But that shouldn’t stop you from at least being proactive about setting your business up for success.”

Increasing Value

In other words, a good exit strategy gives a business owner long-term goals to work toward. It helps you evaluate your business and its true worth the way a potential buyer might—and sets you on a course to increase its value through everything from hiring talented, success-oriented people to improving day-to-day operations.

“Sometimes as business owners, it’s easy to do things just because they’ve always worked that way,” continued Schwartz. “But it’s important to step back once a year and look at your business and ask how it can be more efficient, more effective.”


		As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work.

As a mergers and acquisition consultant working exclusively with the automotive aftermarket, Schwartz Advisors LLC also does a lot of management consulting, helping businesses with strategic planning, sales and marketing. After all, improving a company’s performance makes it much more attractive to a potential buyer.

“In some cases, the client has no idea when any merger or acquisition activity will take place,” Schwartz pointed out. “What we’re doing is helping them think about things down the road that they might want to pursue. It’s not necessarily something that’s imminent—it’s preparing for the future. As a business owner, you never want to be in a situation where you have to do something like sell the company because maybe you were in an accident and can’t work. Or what happens if someone calls you one day out of the blue and says they want to buy your business and you’re not prepared for that?”

Perhaps as a business owner you’d rather pass your life’s work on to family or others without selling it outright. Even so, you’ll want to see it as a commodity and take appropriate steps to increase its valuation in the same manner as if you were actually putting it on the market.

“I think it’s important to be asking what buyers look for in a business,” emphasized Schwartz. “If you have a product, you know what the customers want. You know what their habits are, what they’ll buy and the price they’ll pay. You have to think of your business as a product.”

Mike Dunkle, a partner in Business Team Los Angeles, agreed. His Torrance, California-based company specializes in the sale of small businesses with gross sales ranging from $500,000 to $10,000,000.

“It makes for good business planning for an owner to be looking at how he runs his business, even if a [planned exit] is five years out,” Dunkle said. “And although he may be comfortable with the way he is, it’s good to start putting on glasses that look at his business as if he were a prospective buyer.”

Where to Begin

	Before even considering selling your business, you’ll want to take a number of crucial steps to increase its value on the mergers and acquisitions market.

There are several elements to any effective exit plan (see “Increasing Value to Buyers” sidebar), but you’ll first want to pay special attention to involving your management team or key employees in the creation of an overall strategic business plan. The process does not have to be complex—and neither does the finished product.

With many basic examples available on the Internet or through business consultants, strategic plans are “living documents” that are subject to evolution. The important thing to remember is that a company that identifies its goals and tactics in writing instantly raises its worth. More than that, a roadmap to growth is something every business should have, regardless of any future merger or acquisition considerations.

“A good strategic plan starts with articulating very concrete goals and following up with clearly thought-out tactics for achieving those goals,” said Schwartz. “Sometimes business owners are really good about saying what they intend to accomplish in the next 12 months, three years, five years. But if you don’t know what you’re ultimately aiming for, you’ll never get there.”

Both Schwartz and Dunkle emphasized diversifying the customer base and sales channels as part of that plan, since potential buyers shy away from businesses that put all their eggs in one basket. The good thing is that most companies actually see an increase in cash flow, profits and market share as they implement their plans.

Meanwhile, executing your plan will go much easier if your staff has contributed to its development along the way. And that leads to another critical element of an effective exit strategy: a separate succession and/or transition plan.

In short, your company’s value also increases through a plan to ensure continuity of business. Equally valuable are talented, well-trained employees who are ready to implement that plan. For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“We stress efforts to have as solid a supervisory and management structure as possible,” explained Dunkle. “It’s absolutely critical to the new buyer coming in and to the owner who’s selling because he’s concerned about his employees, wants to make sure his customers are taken care of and wants to make sure the new owner can continue on.”

Doing the Paperwork

Ultimately, however, Dunkle said that the most important step in your exit strategy will be getting your company’s paperwork in order well ahead of time.


		For some business owners, stepping back from responsibilities may be difficult, but a well-organized transition plan will be worth its weight in gold should something unfortunate suddenly happen to you.

“Certainly we always prefer to talk to a business owner a year or two before he’s actually ready to make his exit from the business and help him plan on taking actions that will make his business more desirable,” said Dunkle. “Having good books and records is extremely important. Sometimes a business owner cuts corners and doesn’t put much time and effort into that. He’s comfortable and knows how much money he’s making, so monthly profit-and-loss (P&L) statements and other types of records that keep track of the customer base and how it’s growing and diversifying don’t seem that important. But they’re very important to a new buyer.”

This past year, San Francisco-based warehouse-distributor Pacific Automotive Co. implemented its exit strategy by selling to the Genuine Autoparts Co. Bruce Dorr, Pacific’s former president and COO, said that paperwork was the most vital part of his company’s preparation for sale.

“I was shocked at the amount of documentation that was requested,” he said. “I think the people that bought the business probably ended up knowing more about it than we actually did. It’s a matter of getting all the leases together, all the employee manuals, all the P&L statements and tax returns, all the medical insurance [paperwork]—everything that a company would require. We had to make copies of it all so a buyer could do their due diligence. By being prepared with this information, we were ready when the time came to sit down and discuss various options and which buyer would be the best fit for our company and our employees.”

Dorr further explained that having a comprehensive exit plan was worth the effort when it came time to sell the business.

“The planning helped us stop and think whether we really wanted to sell the company,” he explained. “It made us become realistic about what our expectations were. It can be very stressful. You’re taking something that you’ve worked very long and hard on and taken a great deal of pride in and turning it over to someone else’s business decisions.”

Paying Dividends

In the end, however, Pacific’s planning paid off, fetching top dollar for the company and ensuring that its employees were retained with full benefits.

Executive Summary

You’re going to exit your business someday, so make sure it’s on your terms.
An exit plan is relevant to all businesses, regardless of size or industry segment.
A well-designed exit plan increases sales, cash flow, profitability and market share even while you still own your business.
When you prepare for exit, you create a more efficient business.

“We’re very grateful, and so were our employees, said Dorr. “They didn’t lose anything and, in some cases, picked up more benefits.” What’s more, adding a carefully considered exit strategy helped Pacific’s management make an honest appraisal of the company.

“Oftentimes when people want to sell their business, they have their own ideas about what they think it’s worth, rather than what the real world says it’s worth,” Dorr said. “Being realistic eliminated a lot of problems. Ultimately, it’s only worth what someone is willing to pay for it—not what you think it’s worth.”

Increasing Value to Buyers

According to Rick Schwartz, managing partner of Schwartz Advisors LLC, the following checklist can make a company significantly more attractive to potential buyers.

Stabilized sales through a diversified mix of core customers and multiple sales channels.
An identified competitive advantage (i.e., better quality, innovation, reliability, on-time shipping, competitive pricing or solid customer relationships).
Clearly documented sales, potential new business and growth projections six months to a year out.
A clean set of financial statements and other documentation, including tax returns, articles of incorporation, corporate resolutions, leases and contracts, and loan documents and asset schedules.
A written strategic plan—including a succession plan—and a trained, talented staff to implement it.
The absence of such red flags as past-due taxes, outstanding legal or employee issues or unpaid rent and bills.

Wheels & Accessories New Products

Fri, 02/01/2013 - 10:55

SEMA News—February 2013

WHEELS & ACCESSORIES NEW PRODUCTS

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show. The following pages spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

Rohana Wheels RC22 773-254-2288 www.rohanawheels.com PN: RC222011 The RC22 is a unique mesh concave wheel, offered in 20x9, 20x10 and 20x11. The RC22 will fit 5x114, 5x112, and 5x120 vehicles. The wheel is made of a low-pressure cast mono-block construction.		Full Moon Wheels Hubgloves 910-515-5116 www.fullmoonwheels.com Advertise your product or brand. Custom design. Only used with wheel covers, wheel skins and hubcaps. Short/long runs. Affordable. Durable. Safe. Patent pending.

Wheel Bands by RimPro-Tec North America Wheel Bands Extreme 877-564-9494 www.wheelbands.com Wheel Bands Extreme extend the reach of the popular Wheel Bands product. Now outfit up to 26-in. wheels. Same easy installation of acrylic foam attachment-tape-backed mounting tracks. Same easy-to-swap weather-resistant color inserts. Defend rims with bigger style.		Lexani Wheel Corp. RX3 Wheel-to-Wheel Truck Step 877-519-9090 www.lexani.com PN: F99100CC-RW3 The popular patent-pending RX3 step is now available in wheel-to-wheel applications. Same great look and quality, but not for cab length only any more.

Wheel Bands by RimPro-Tec North America Wheel Bands 877-564-9494 www.wheelbands.com PN: WB-RX-XX Patented design puts an attractive band of tough PVC plastic between valuable rims and hazards such as ATM curbs, car wash rails and drive-through lanes. Personalize wheels with easy-to-swap color inserts that snap into 3M acrylic foam-tape-backed PVC mounting track. Universal size fits 12- to 22-in. wheels. Installation time is 20 to 40 minutes per vehicle.		Full Moon Wheels Soccer Ball Wheel 910-515-5116 www.fullmoonwheels.com The unique alloy soccer ball wheel follows the black-and-white design symbolic of the world’s most popular sport; 18 and 20 in. Polished face or black/red trim.

Lexani Wheel Corp. RX2 Truefit Universal Mud Flaps 877-519-9090 www.lexani.com PN: 757201-RB A true universal mud flap that fits either the front or back wheelwells with one part number. Available in SS or black and red with the RBP logo to enhance the look of the user’s vehicle.		Lexani Wheel Corp. Car Care Line 800-833-9700 www.lexani.com PN: CC2204 Full line of Lexani car care products, including spray wax, wheel cleaner, tire shine and instant detailer.

StatiCap StatiCap +962799772238 www.staticap.com StatiCap is a unique center cap for alloy wheels that is non-rotating in order to keep the logo or image stationary, regardless of wheel rotation and/or vehicle speed.		Wheel Bands by RimPro-Tec North America Wheel Shield By Rimpro-Tec 877-564-9494 www.wheelbands.com PN: WB-WS Adjustable Wheel Shield provides a protective cover to prevent tire sprays and dressings from getting on wheels and calipers during application. Patented design easily adjusts for use on multiple vehicles, with wheel sizes ranging from 15 to 20 in. Easy-grip handle makes spraying a snap. Great for both professional detail shops and car enthusiasts.

Forgiato Wheels Hawkeye Retractable Hidden Headlight Grille 818-771-9779 www.forgiato.com PN: FGOHWKEYE The ’10–’13 Chevy Camaro Hawkeye retractable headlight LED mesh grille by Forgiato. The special features and innovative motorized retractable hidden headlight system with its glaring LED will make the user’s vehicle stand out from the rest and will perfectly match the performance of the Camaro.		Rohana Wheels RC10 773-254-2288 www.rohanawheels.com PN: RC1022105 Rohana RC10 is available in 20x9-, 20x10- and 20x11- as well as 22x9- and 22x10.5-in. fitments for 5x114, 5x112 and 5x120 vehicles. The RC10 is a very popular and highly anticipated wheel with an extremely deep concave design and mono-block, low-pressure construction for high quality. The RC10 is offered in machine black, matte black and machine silver.

Donz Wheelz/Rennen International Rennen RL Series 909-444-7974 www.donzwheelz.com PN: Rennen Forged RL-55 Rennen RL Series patented reverse-lip technology features unique two-piece forged wheel construction with interchangeable concave faces for maximum brake clearances, custom widths, offsets and an aggressive deep concave appearance. The forged face and outer construction are made from 6061 T-6 aerospace-grade aluminum alloy that is manufactured in the U.S.A.		Forgiato Wheels Forgiato Tire 818-771-9779 www.forgiato.com PN: FGOTIRE Forgiato is excited to release the new Forgiato tire. After many requests from customers around the world, Forgiato decided to take the next step and bring a tire line. The company says that it strived to create a tire line with the same high standard of quality and design that it has with its wheels. These tires will be available from 18 in. all the way up to 34 in.

Lexani Wheel Corp. RX3 Stainless/Chrome Wheel-to-Wheel Step 877-519-9090 www.lexani.com PN: F99100CC-RS3 The very popular RX3 cab-length steps are now available in stainless steel with chrome mesh. This is a different look from anything on the market currently and has a patent pending.		Topline Products V-Rock Offroad Wheels—VR7 Reactor 909-628-7500 www.tradeunion.com PN: VR7 - 20x9 \| 22x10 V-Rock Offroad Wheels proudly presents its latest creation for 2013, the VR7 Reactor. Available in 20x9 and 22x10, the Reactor is specifically designed to fit lifted trucks and SUVs and is showcased by a rugged eight-spoke configuration to manage even the harshest off-road terrain. Available for five-, six- and eight-lug vehicles.

EuroStop USA LLC, ESM Wheels, DTMFiberWerkz ESM Wheels 818-341-9903 www.eurostopusa.com; www.esmwheels.com PN: ESM-001 ESM Wheels has redefined the old-skool DTM Classics. The ESM-001 model is now available in 15x8, 16x8 and 17x8 in matte black, silver and white. Available in all bolt patterns and high et35 and low et20 offsets. The center cap design gives an authentic race center lock look. The wheel’s design is also said to cool brakes for better performance.		Carbon Revolution CR-9 310-546-6000 www.carbonrev.com Carbon Revolution says that it is the pioneer in one-piece carbon-fiber automobile wheels. Carbon Revolution is a privately owned Australian company. Its origins are in advanced materials R&D and vehicle engineering within world leading technology organizations. The company emerged from an independent R&D program providing technology mentoring to university teams involved in Formula SAE campaigns.

Topline Products Verde Custom Wheels—V69 Contra 909-628-7500 www.tradeunion.com PN: V69 - 20x8.5 \| 20x10 New for 2013, the V69 Contra from Verde Custom Wheels is said to be the epitome of classic design combined with cutting-edge engineering. Each of its beveled spokes seamlessly blend together to highlight a deep concave design. Available in staggered sizes of 20x8.5 and 20x10, with fitments for large brakes, the Contra is a perfect fit for passenger cars.		Topline Products Verde Custom Wheels—V88 Impulse 909-628-7500 www.tradeunion.com PN: V88 - 22x9 \| 22x10.5 / 20x9 \| 22x10.5 Verde Custom Wheels proudly presents Style V88 Impulse for 2013. The V88 Impulse features an aggressive mesh design to properly highlight a deep concave face. Available in staggered sizes of 22x9, 22x10.5, 20x9 and 20x10.5, the Impulse represents the latest advancements in wheel engineering for the most discerning luxury passenger vehicles.

Topline Products Verde Custom Wheels—V89 Inertia 909-628-7500 www.tradeunion.com PN: V89 - 20x9 \| 20x10.5 The V89 Inertia is the newest addition to the 2013 collection from Verde Custom Wheels. Verde says that the V89 Inertia represents the pinnacle of wheel design and is available in staggered sizes of 20x9 and 20x10.5. With subtle machined spokes to accent its extremely deep 5-in. lip, the V89 Inertia will fit many passenger car applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-BOW-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

U.S. Wheel Corp. YearOne Magnum Wheel 800-950-9503 www.uswheel.com PN: MMW178BLK YearOne’s version of a Magnum-style wheel. Available in 17x8- and 17x9-in. sizes. Black powdercoating and machined edges with a protective clear coat.		Ce’zzanne Collection Black Art Raven 213-663-6013 www.blackartwheels.com Ce’zzanne Collection describes the Black Art Raven as an anti-directional wheel. The deep concave Raven is available in staggered applications and comes in 20x8.5, 20x10.0, 22x8.5 and 22x10.0. The finish is black paint with a machined face, covered with a clear coat.

U.S. Wheel Corp. YearOne Mopar Rallye Wheel 800-950-9503 www.uswheel.com PN: MRW178SLV YearOne’s version of the Mopar Rallye wheel. Available in 17x8- and 17x9-in. sizes. Silver powdercoating and machined edges with a protective clear coat.		Runner-Up—Best New Wheel and Related Product Ce’zzanne Collection Mattizze 213-663-6013 www.blackartwheels.com Mattizze uses the new Friction Stir Welding manufacturing process to create a unique two-piece wheel. The forged outer and the cast center disk combine to form an extremely light wheel.

Concept One/Klutch Wheels Executive CSL5.5 626-968-8913 www.kyowa-racing.com.tw www.conceptonewheelsusa.com PN: CSL5.5 - C1007 Concept One Executive Wheels is now offering a chrome stainless-steel step lip, which is said to be unique in the industry. The chrome stainless-steel step lip sizes for the 19x9 are 2 in., and the 19x10.5 is a 3.5-in. lip.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

HD Wheels USA New from HD Wheels—The Gear 888-707-9880 www.perfectlyround.com PN: GE18756535SB Putting what HD Wheels calls a totally new spin on the typical mesh wheel, The Gear is available in sizes 18x7.5 and 18x9.0 in four- and five-lug applications. The Gear is available in all satin black, silver with polished face and all gloss red. All Gear wheels feature CNC-milled HD Tuning logos in the outer lip. The Gear is in stock now.		S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.

S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.		American Force Wheels 22x11 Forged-Aluminum Elite SS6 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2211 New for 2013. American Force forged-aluminum, direct bolt-on 22x11 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

iForged Performance Alloys/ Forgestar Wheels Forgestar Super Deep Concave F14 714-826-8249 www.iforged.com PN: SUPERDEEPF14 Forgestar Custom Wheels presents what it says is the deepest concavity wheel available. The F14 Super Deep has 33 degrees of concavity while still incorporating a wide range of wheel offsets, big brake clearance and light weight.		iForged Performance Alloys/ Forgestar Wheels Forgestar Deep Concave CF5V 714-826-8249 www.iforged.com PN: CF5V Forgestar presents the new Deep Concave CF5V wheel model. The CF5V is the lightest wheel in the Forgestar wheel lineup, while still incorporating a wide range of wheel offsets and using the deep concave rotary forged flow-formed process that Forgestar is known for.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide: Digital Edition 310-357-7293 www.plussizingguide.com PN: PSGD Continually updated fitments for OE and aftermarket—plus sizes for current and vintage vehicles. Reverse lookups by tire size and bolt pattern/offset. Multiple tire and wheel calculators.		Runner-Up: Best New Wheel and Related Product American Eagle Wheel Corp. American Eagle—AE Hardrock 800-583-2453 www.americaneaglewheel.com PN: 56 American Eagle Wheel introduces what it says is the first 20-in. dually wheel released to the aftermarket industry. The AE Hardrock 056 series wheel is now available for all dually applications in polished and hard-rock black.

Merceli Wheels/Mystikol Wheels Model M20 Satin Face Black With Chrome Lip 866-637-2354 www.merceliwheels.com PN: M25-2085512025/72.56BS The new Merceli Concave M35 comes in staggered fitments in 20 and 22 in. The M35 comes in satin white chrome lip, satin black chrome lip, all-satin-finish face chrome lip and all chrome.		Enkei Wheels Compe 800-875-3100 www.enkei.com PN: COMPE Enkei Wheels is bringing back its Compe (short for competition), reviving a classic wheel associated with the heyday of import car racing. The true old-school eight-spoke wheel is the latest addition from Enkei. Available in 15 and 16 with offsets ranging from 0 to 38.

Lexani Wheel Corp. RBP Single-Shot High-Performance Diesel Additive 877-519-9090 www.lexani.com PN: 80011 A 12-pack, single-shot/one-time-use version of the popular RBP high-performance diesel additive with 5% cetane gain as well as up to 10% mileage gain.		The Ultimate Wheel & Tire Plus Sizing Guide Split Die Thread Repair System 310-357-7293 www.plussizingguide.com PN: SPLITDIE-A No need to remove the wheel stud. Hex dies are split utilizing a special spring design and are placed below the damaged threads to chase the threads clean.

D’vinci & Styluz Wheels Spada 22 in. 626-443-5464 www.dviw.com PN: SPADA This is the newly designed D’vinci Spada wheel, which will be available in sizes ranging from 20 to 24 in. Black and machined and nicely designed for most passenger and truck applications.		Dino Paoli SRL DP 36 215-554-1974 www.paoli.net PN: 36.00003 The DP 36 impact air gun is a heavy-duty tool with a twin hammer mechanism—all made in Italy. Powerful and reliable for all car tire shops.

MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-CAM-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.		U.W.T. Tools UWT1200 Wheel Weight Hammer & Remover With Heel Plate 336-537-4048 www.uwtinc.com PN: UWT1200HP The UWT1200 ultimate wheel weight hammer and remover with heel plate at an ultimate price. The only solution in the industry for removing 99% of all wheel weights—fast, easy and safe, without struggling, pinching or scratching. Economical with replacement parts. High quality. Made in the USA.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide 2013 310-357-7293 www.plussizingguide.com PN: PSG2013 Tire and wheel fitment data and specifications for original equipment and aftermarket—plus sizes for both current and vintage vehicles.		D’vinci & Styluz Wheels Attivo 20-in. White/Black 626-443-5464 www.dviw.com PN: Attivo This is the D’vinci Attivo wheel, which now comes in various vibrant colors. Removable inserts allow the wheels to have two looks in one.

Greenball Corp. Kanati Mongrel by GBC Motorsports 714-782-3060 www.greenball.com PN: AE153010MG Greenball says that the Kanati Mongrel is the industry’s first DOT-approved side-by-side/UTV tire for street use. Features include aggressive tread pattern and eight-ply-rated radial construction. Available in 26x10R12, 28x10R14, 28x10R15, 30x10R14 and 30x10R15.		Traklite Wheels Traklite Octane 15x8 ET15 Color All Black Chrome 305-685-0707 www.dbmotoringgroup.com PN: OCT585ABCD Traklite wheels says that it offers unique looks and colors, including black chrome. Black chrome utilizes a proprietary dry method of applying metals and clear coats. It is a combination of two processes—sputter deposition and powdercoat.

Alloy Wheel Repair Specialist Custom Painted Wheels 800-518-3040 www.awrswheelrepair.com Wheels custom painted to fit the user’s needs, gloss to matte finishes; colors to match vehicle or as desired.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10198-S-MPY-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A004 Silver Anodized Blue 626-443-5464 www.dviw.com PN: A004 Styluz Wheels is a new line of sport compact wheels. The A004 is a newly designed silver wheel that has been anodized with a radiant blue.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10090-S-FRD-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A805 White Anodized Blue 626-443-5464 www.dviw.com PN: 805-W Styluz 505 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 13008-S-CVT-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

Custom Wheel Solutions Bavaria Wheels 20-in. BC5S Concave With Chrome Lip 714-921-5272 www.customwheelsolutions.com PN: BC5S Bavaria Wheels by Nutek is proud to announce the release of its chrome lip series. Two styles are currently available. The BC5S chrome lip (shown) and the BC7M mesh style. The chrome lip series comes in 20-in. staggered fitments for most European and domestic applications.		D’vinci & Styluz Wheels Rango 20 in. 626-443-5464 www.dviw.com PN: Rango D’vinci Rango now comes in color. This newly designed wheel allows the customer to have two types of looks in one. Removal inserts allow the vehicle owner to have the option of two styles in one.

D’vinci & Styluz Wheels S006 Black Machine 626-443-5464 www.dviw.com PN: S006-M Styluz is a new sport compact line that was introduced in early 2012. The S006 Black Machine is a redesigned product with a matte-black finish and machined cuts.		American Force Wheels 19.5x6.75 Direct Bolt-On Independence Dually Wheels 786-345-6301 www.americanforcewheels.com PN: AF1911 American Force forged-aluminum, direct bolt-on 19.5x6.75 Independence wheel for dually trucks. Available in multiple designs and finishes.

The Ultimate Wheel & Tire Plus Sizing Guide Tire Pressure Computer 310-357-7293 www.plussizingguide.com PN: TPC Tire-pressure computer software that calculates the required air pressures for plus-sized fitments based on the gross axle weight ratings. Prints supplemental door placard label.		StatiCap StatiCap Package +962799772238 www.staticap.com The package is patented, user-friendly and creative. It completes the unique experience that StatiCap never fails to deliver.

D’vinci & Styluz Wheels A575 White Anodized Blue 626-443-5464 www.dviw.com PN: A575-BLUE Styluz 575 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		American Force Wheels 24x14 Forged Aluminum Hero SS8 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2414 New for 2013. American Force forged-aluminum, direct bolt-on 24x14 et73 wheels. Available in five-, six- and eight-lug fitments. Available in mirror finish and custom powdercoating.

PWG Off Road Mafia X15 Titan 800-767-9277 www.playerwheelgroup.com PN: X15 Off Road Mafia is proud to have the X15-Titan as a strong member of the family. The X15-Titan is available from 17x8 up to 20x10. Chrome and gloss black finishes and custom bolt patterns are available.		American Force Wheels 20x9 Forged-Aluminum Justice SS5 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT209 New for 2013. American Force forged-aluminum, direct bolt-on 20x9 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

D’vinci & Styluz Wheels Gira 20-in. Black/Yellow 626-443-5464 www.dviw.com PN: GIRA This is the D’vinci Gira wheel, which are now available in a variety of vibrant colors. Removable inserts allow the wheels to have two looks in one.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

Wheels & Accessories New Products

Fri, 02/01/2013 - 10:55

SEMA News—February 2013

WHEELS & ACCESSORIES NEW PRODUCTS

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show. The following pages spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

Rohana Wheels RC22 773-254-2288 www.rohanawheels.com PN: RC222011 The RC22 is a unique mesh concave wheel, offered in 20x9, 20x10 and 20x11. The RC22 will fit 5x114, 5x112, and 5x120 vehicles. The wheel is made of a low-pressure cast mono-block construction.		Full Moon Wheels Hubgloves 910-515-5116 www.fullmoonwheels.com Advertise your product or brand. Custom design. Only used with wheel covers, wheel skins and hubcaps. Short/long runs. Affordable. Durable. Safe. Patent pending.

Wheel Bands by RimPro-Tec North America Wheel Bands Extreme 877-564-9494 www.wheelbands.com Wheel Bands Extreme extend the reach of the popular Wheel Bands product. Now outfit up to 26-in. wheels. Same easy installation of acrylic foam attachment-tape-backed mounting tracks. Same easy-to-swap weather-resistant color inserts. Defend rims with bigger style.		Lexani Wheel Corp. RX3 Wheel-to-Wheel Truck Step 877-519-9090 www.lexani.com PN: F99100CC-RW3 The popular patent-pending RX3 step is now available in wheel-to-wheel applications. Same great look and quality, but not for cab length only any more.

Wheel Bands by RimPro-Tec North America Wheel Bands 877-564-9494 www.wheelbands.com PN: WB-RX-XX Patented design puts an attractive band of tough PVC plastic between valuable rims and hazards such as ATM curbs, car wash rails and drive-through lanes. Personalize wheels with easy-to-swap color inserts that snap into 3M acrylic foam-tape-backed PVC mounting track. Universal size fits 12- to 22-in. wheels. Installation time is 20 to 40 minutes per vehicle.		Full Moon Wheels Soccer Ball Wheel 910-515-5116 www.fullmoonwheels.com The unique alloy soccer ball wheel follows the black-and-white design symbolic of the world’s most popular sport; 18 and 20 in. Polished face or black/red trim.

Lexani Wheel Corp. RX2 Truefit Universal Mud Flaps 877-519-9090 www.lexani.com PN: 757201-RB A true universal mud flap that fits either the front or back wheelwells with one part number. Available in SS or black and red with the RBP logo to enhance the look of the user’s vehicle.		Lexani Wheel Corp. Car Care Line 800-833-9700 www.lexani.com PN: CC2204 Full line of Lexani car care products, including spray wax, wheel cleaner, tire shine and instant detailer.

StatiCap StatiCap +962799772238 www.staticap.com StatiCap is a unique center cap for alloy wheels that is non-rotating in order to keep the logo or image stationary, regardless of wheel rotation and/or vehicle speed.		Wheel Bands by RimPro-Tec North America Wheel Shield By Rimpro-Tec 877-564-9494 www.wheelbands.com PN: WB-WS Adjustable Wheel Shield provides a protective cover to prevent tire sprays and dressings from getting on wheels and calipers during application. Patented design easily adjusts for use on multiple vehicles, with wheel sizes ranging from 15 to 20 in. Easy-grip handle makes spraying a snap. Great for both professional detail shops and car enthusiasts.

Forgiato Wheels Hawkeye Retractable Hidden Headlight Grille 818-771-9779 www.forgiato.com PN: FGOHWKEYE The ’10–’13 Chevy Camaro Hawkeye retractable headlight LED mesh grille by Forgiato. The special features and innovative motorized retractable hidden headlight system with its glaring LED will make the user’s vehicle stand out from the rest and will perfectly match the performance of the Camaro.		Rohana Wheels RC10 773-254-2288 www.rohanawheels.com PN: RC1022105 Rohana RC10 is available in 20x9-, 20x10- and 20x11- as well as 22x9- and 22x10.5-in. fitments for 5x114, 5x112 and 5x120 vehicles. The RC10 is a very popular and highly anticipated wheel with an extremely deep concave design and mono-block, low-pressure construction for high quality. The RC10 is offered in machine black, matte black and machine silver.

Donz Wheelz/Rennen International Rennen RL Series 909-444-7974 www.donzwheelz.com PN: Rennen Forged RL-55 Rennen RL Series patented reverse-lip technology features unique two-piece forged wheel construction with interchangeable concave faces for maximum brake clearances, custom widths, offsets and an aggressive deep concave appearance. The forged face and outer construction are made from 6061 T-6 aerospace-grade aluminum alloy that is manufactured in the U.S.A.		Forgiato Wheels Forgiato Tire 818-771-9779 www.forgiato.com PN: FGOTIRE Forgiato is excited to release the new Forgiato tire. After many requests from customers around the world, Forgiato decided to take the next step and bring a tire line. The company says that it strived to create a tire line with the same high standard of quality and design that it has with its wheels. These tires will be available from 18 in. all the way up to 34 in.

Lexani Wheel Corp. RX3 Stainless/Chrome Wheel-to-Wheel Step 877-519-9090 www.lexani.com PN: F99100CC-RS3 The very popular RX3 cab-length steps are now available in stainless steel with chrome mesh. This is a different look from anything on the market currently and has a patent pending.		Topline Products V-Rock Offroad Wheels—VR7 Reactor 909-628-7500 www.tradeunion.com PN: VR7 - 20x9 \| 22x10 V-Rock Offroad Wheels proudly presents its latest creation for 2013, the VR7 Reactor. Available in 20x9 and 22x10, the Reactor is specifically designed to fit lifted trucks and SUVs and is showcased by a rugged eight-spoke configuration to manage even the harshest off-road terrain. Available for five-, six- and eight-lug vehicles.

EuroStop USA LLC, ESM Wheels, DTMFiberWerkz ESM Wheels 818-341-9903 www.eurostopusa.com; www.esmwheels.com PN: ESM-001 ESM Wheels has redefined the old-skool DTM Classics. The ESM-001 model is now available in 15x8, 16x8 and 17x8 in matte black, silver and white. Available in all bolt patterns and high et35 and low et20 offsets. The center cap design gives an authentic race center lock look. The wheel’s design is also said to cool brakes for better performance.		Carbon Revolution CR-9 310-546-6000 www.carbonrev.com Carbon Revolution says that it is the pioneer in one-piece carbon-fiber automobile wheels. Carbon Revolution is a privately owned Australian company. Its origins are in advanced materials R&D and vehicle engineering within world leading technology organizations. The company emerged from an independent R&D program providing technology mentoring to university teams involved in Formula SAE campaigns.

Topline Products Verde Custom Wheels—V69 Contra 909-628-7500 www.tradeunion.com PN: V69 - 20x8.5 \| 20x10 New for 2013, the V69 Contra from Verde Custom Wheels is said to be the epitome of classic design combined with cutting-edge engineering. Each of its beveled spokes seamlessly blend together to highlight a deep concave design. Available in staggered sizes of 20x8.5 and 20x10, with fitments for large brakes, the Contra is a perfect fit for passenger cars.		Topline Products Verde Custom Wheels—V88 Impulse 909-628-7500 www.tradeunion.com PN: V88 - 22x9 \| 22x10.5 / 20x9 \| 22x10.5 Verde Custom Wheels proudly presents Style V88 Impulse for 2013. The V88 Impulse features an aggressive mesh design to properly highlight a deep concave face. Available in staggered sizes of 22x9, 22x10.5, 20x9 and 20x10.5, the Impulse represents the latest advancements in wheel engineering for the most discerning luxury passenger vehicles.

Topline Products Verde Custom Wheels—V89 Inertia 909-628-7500 www.tradeunion.com PN: V89 - 20x9 \| 20x10.5 The V89 Inertia is the newest addition to the 2013 collection from Verde Custom Wheels. Verde says that the V89 Inertia represents the pinnacle of wheel design and is available in staggered sizes of 20x9 and 20x10.5. With subtle machined spokes to accent its extremely deep 5-in. lip, the V89 Inertia will fit many passenger car applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-BOW-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

U.S. Wheel Corp. YearOne Magnum Wheel 800-950-9503 www.uswheel.com PN: MMW178BLK YearOne’s version of a Magnum-style wheel. Available in 17x8- and 17x9-in. sizes. Black powdercoating and machined edges with a protective clear coat.		Ce’zzanne Collection Black Art Raven 213-663-6013 www.blackartwheels.com Ce’zzanne Collection describes the Black Art Raven as an anti-directional wheel. The deep concave Raven is available in staggered applications and comes in 20x8.5, 20x10.0, 22x8.5 and 22x10.0. The finish is black paint with a machined face, covered with a clear coat.

U.S. Wheel Corp. YearOne Mopar Rallye Wheel 800-950-9503 www.uswheel.com PN: MRW178SLV YearOne’s version of the Mopar Rallye wheel. Available in 17x8- and 17x9-in. sizes. Silver powdercoating and machined edges with a protective clear coat.		Runner-Up—Best New Wheel and Related Product Ce’zzanne Collection Mattizze 213-663-6013 www.blackartwheels.com Mattizze uses the new Friction Stir Welding manufacturing process to create a unique two-piece wheel. The forged outer and the cast center disk combine to form an extremely light wheel.

Concept One/Klutch Wheels Executive CSL5.5 626-968-8913 www.kyowa-racing.com.tw www.conceptonewheelsusa.com PN: CSL5.5 - C1007 Concept One Executive Wheels is now offering a chrome stainless-steel step lip, which is said to be unique in the industry. The chrome stainless-steel step lip sizes for the 19x9 are 2 in., and the 19x10.5 is a 3.5-in. lip.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

HD Wheels USA New from HD Wheels—The Gear 888-707-9880 www.perfectlyround.com PN: GE18756535SB Putting what HD Wheels calls a totally new spin on the typical mesh wheel, The Gear is available in sizes 18x7.5 and 18x9.0 in four- and five-lug applications. The Gear is available in all satin black, silver with polished face and all gloss red. All Gear wheels feature CNC-milled HD Tuning logos in the outer lip. The Gear is in stock now.		S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.

S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.		American Force Wheels 22x11 Forged-Aluminum Elite SS6 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2211 New for 2013. American Force forged-aluminum, direct bolt-on 22x11 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

iForged Performance Alloys/ Forgestar Wheels Forgestar Super Deep Concave F14 714-826-8249 www.iforged.com PN: SUPERDEEPF14 Forgestar Custom Wheels presents what it says is the deepest concavity wheel available. The F14 Super Deep has 33 degrees of concavity while still incorporating a wide range of wheel offsets, big brake clearance and light weight.		iForged Performance Alloys/ Forgestar Wheels Forgestar Deep Concave CF5V 714-826-8249 www.iforged.com PN: CF5V Forgestar presents the new Deep Concave CF5V wheel model. The CF5V is the lightest wheel in the Forgestar wheel lineup, while still incorporating a wide range of wheel offsets and using the deep concave rotary forged flow-formed process that Forgestar is known for.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide: Digital Edition 310-357-7293 www.plussizingguide.com PN: PSGD Continually updated fitments for OE and aftermarket—plus sizes for current and vintage vehicles. Reverse lookups by tire size and bolt pattern/offset. Multiple tire and wheel calculators.		Runner-Up: Best New Wheel and Related Product American Eagle Wheel Corp. American Eagle—AE Hardrock 800-583-2453 www.americaneaglewheel.com PN: 56 American Eagle Wheel introduces what it says is the first 20-in. dually wheel released to the aftermarket industry. The AE Hardrock 056 series wheel is now available for all dually applications in polished and hard-rock black.

Merceli Wheels/Mystikol Wheels Model M20 Satin Face Black With Chrome Lip 866-637-2354 www.merceliwheels.com PN: M25-2085512025/72.56BS The new Merceli Concave M35 comes in staggered fitments in 20 and 22 in. The M35 comes in satin white chrome lip, satin black chrome lip, all-satin-finish face chrome lip and all chrome.		Enkei Wheels Compe 800-875-3100 www.enkei.com PN: COMPE Enkei Wheels is bringing back its Compe (short for competition), reviving a classic wheel associated with the heyday of import car racing. The true old-school eight-spoke wheel is the latest addition from Enkei. Available in 15 and 16 with offsets ranging from 0 to 38.

Lexani Wheel Corp. RBP Single-Shot High-Performance Diesel Additive 877-519-9090 www.lexani.com PN: 80011 A 12-pack, single-shot/one-time-use version of the popular RBP high-performance diesel additive with 5% cetane gain as well as up to 10% mileage gain.		The Ultimate Wheel & Tire Plus Sizing Guide Split Die Thread Repair System 310-357-7293 www.plussizingguide.com PN: SPLITDIE-A No need to remove the wheel stud. Hex dies are split utilizing a special spring design and are placed below the damaged threads to chase the threads clean.

D’vinci & Styluz Wheels Spada 22 in. 626-443-5464 www.dviw.com PN: SPADA This is the newly designed D’vinci Spada wheel, which will be available in sizes ranging from 20 to 24 in. Black and machined and nicely designed for most passenger and truck applications.		Dino Paoli SRL DP 36 215-554-1974 www.paoli.net PN: 36.00003 The DP 36 impact air gun is a heavy-duty tool with a twin hammer mechanism—all made in Italy. Powerful and reliable for all car tire shops.

MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-CAM-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.		U.W.T. Tools UWT1200 Wheel Weight Hammer & Remover With Heel Plate 336-537-4048 www.uwtinc.com PN: UWT1200HP The UWT1200 ultimate wheel weight hammer and remover with heel plate at an ultimate price. The only solution in the industry for removing 99% of all wheel weights—fast, easy and safe, without struggling, pinching or scratching. Economical with replacement parts. High quality. Made in the USA.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide 2013 310-357-7293 www.plussizingguide.com PN: PSG2013 Tire and wheel fitment data and specifications for original equipment and aftermarket—plus sizes for both current and vintage vehicles.		D’vinci & Styluz Wheels Attivo 20-in. White/Black 626-443-5464 www.dviw.com PN: Attivo This is the D’vinci Attivo wheel, which now comes in various vibrant colors. Removable inserts allow the wheels to have two looks in one.

Greenball Corp. Kanati Mongrel by GBC Motorsports 714-782-3060 www.greenball.com PN: AE153010MG Greenball says that the Kanati Mongrel is the industry’s first DOT-approved side-by-side/UTV tire for street use. Features include aggressive tread pattern and eight-ply-rated radial construction. Available in 26x10R12, 28x10R14, 28x10R15, 30x10R14 and 30x10R15.		Traklite Wheels Traklite Octane 15x8 ET15 Color All Black Chrome 305-685-0707 www.dbmotoringgroup.com PN: OCT585ABCD Traklite wheels says that it offers unique looks and colors, including black chrome. Black chrome utilizes a proprietary dry method of applying metals and clear coats. It is a combination of two processes—sputter deposition and powdercoat.

Alloy Wheel Repair Specialist Custom Painted Wheels 800-518-3040 www.awrswheelrepair.com Wheels custom painted to fit the user’s needs, gloss to matte finishes; colors to match vehicle or as desired.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10198-S-MPY-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A004 Silver Anodized Blue 626-443-5464 www.dviw.com PN: A004 Styluz Wheels is a new line of sport compact wheels. The A004 is a newly designed silver wheel that has been anodized with a radiant blue.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10090-S-FRD-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A805 White Anodized Blue 626-443-5464 www.dviw.com PN: 805-W Styluz 505 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 13008-S-CVT-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

Custom Wheel Solutions Bavaria Wheels 20-in. BC5S Concave With Chrome Lip 714-921-5272 www.customwheelsolutions.com PN: BC5S Bavaria Wheels by Nutek is proud to announce the release of its chrome lip series. Two styles are currently available. The BC5S chrome lip (shown) and the BC7M mesh style. The chrome lip series comes in 20-in. staggered fitments for most European and domestic applications.		D’vinci & Styluz Wheels Rango 20 in. 626-443-5464 www.dviw.com PN: Rango D’vinci Rango now comes in color. This newly designed wheel allows the customer to have two types of looks in one. Removal inserts allow the vehicle owner to have the option of two styles in one.

D’vinci & Styluz Wheels S006 Black Machine 626-443-5464 www.dviw.com PN: S006-M Styluz is a new sport compact line that was introduced in early 2012. The S006 Black Machine is a redesigned product with a matte-black finish and machined cuts.		American Force Wheels 19.5x6.75 Direct Bolt-On Independence Dually Wheels 786-345-6301 www.americanforcewheels.com PN: AF1911 American Force forged-aluminum, direct bolt-on 19.5x6.75 Independence wheel for dually trucks. Available in multiple designs and finishes.

The Ultimate Wheel & Tire Plus Sizing Guide Tire Pressure Computer 310-357-7293 www.plussizingguide.com PN: TPC Tire-pressure computer software that calculates the required air pressures for plus-sized fitments based on the gross axle weight ratings. Prints supplemental door placard label.		StatiCap StatiCap Package +962799772238 www.staticap.com The package is patented, user-friendly and creative. It completes the unique experience that StatiCap never fails to deliver.

D’vinci & Styluz Wheels A575 White Anodized Blue 626-443-5464 www.dviw.com PN: A575-BLUE Styluz 575 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		American Force Wheels 24x14 Forged Aluminum Hero SS8 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2414 New for 2013. American Force forged-aluminum, direct bolt-on 24x14 et73 wheels. Available in five-, six- and eight-lug fitments. Available in mirror finish and custom powdercoating.

PWG Off Road Mafia X15 Titan 800-767-9277 www.playerwheelgroup.com PN: X15 Off Road Mafia is proud to have the X15-Titan as a strong member of the family. The X15-Titan is available from 17x8 up to 20x10. Chrome and gloss black finishes and custom bolt patterns are available.		American Force Wheels 20x9 Forged-Aluminum Justice SS5 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT209 New for 2013. American Force forged-aluminum, direct bolt-on 20x9 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

D’vinci & Styluz Wheels Gira 20-in. Black/Yellow 626-443-5464 www.dviw.com PN: GIRA This is the D’vinci Gira wheel, which are now available in a variety of vibrant colors. Removable inserts allow the wheels to have two looks in one.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

Wheels & Accessories New Products

Fri, 02/01/2013 - 10:55

SEMA News—February 2013

WHEELS & ACCESSORIES NEW PRODUCTS

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show. The following pages spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

Rohana Wheels RC22 773-254-2288 www.rohanawheels.com PN: RC222011 The RC22 is a unique mesh concave wheel, offered in 20x9, 20x10 and 20x11. The RC22 will fit 5x114, 5x112, and 5x120 vehicles. The wheel is made of a low-pressure cast mono-block construction.		Full Moon Wheels Hubgloves 910-515-5116 www.fullmoonwheels.com Advertise your product or brand. Custom design. Only used with wheel covers, wheel skins and hubcaps. Short/long runs. Affordable. Durable. Safe. Patent pending.

Wheel Bands by RimPro-Tec North America Wheel Bands Extreme 877-564-9494 www.wheelbands.com Wheel Bands Extreme extend the reach of the popular Wheel Bands product. Now outfit up to 26-in. wheels. Same easy installation of acrylic foam attachment-tape-backed mounting tracks. Same easy-to-swap weather-resistant color inserts. Defend rims with bigger style.		Lexani Wheel Corp. RX3 Wheel-to-Wheel Truck Step 877-519-9090 www.lexani.com PN: F99100CC-RW3 The popular patent-pending RX3 step is now available in wheel-to-wheel applications. Same great look and quality, but not for cab length only any more.

Wheel Bands by RimPro-Tec North America Wheel Bands 877-564-9494 www.wheelbands.com PN: WB-RX-XX Patented design puts an attractive band of tough PVC plastic between valuable rims and hazards such as ATM curbs, car wash rails and drive-through lanes. Personalize wheels with easy-to-swap color inserts that snap into 3M acrylic foam-tape-backed PVC mounting track. Universal size fits 12- to 22-in. wheels. Installation time is 20 to 40 minutes per vehicle.		Full Moon Wheels Soccer Ball Wheel 910-515-5116 www.fullmoonwheels.com The unique alloy soccer ball wheel follows the black-and-white design symbolic of the world’s most popular sport; 18 and 20 in. Polished face or black/red trim.

Lexani Wheel Corp. RX2 Truefit Universal Mud Flaps 877-519-9090 www.lexani.com PN: 757201-RB A true universal mud flap that fits either the front or back wheelwells with one part number. Available in SS or black and red with the RBP logo to enhance the look of the user’s vehicle.		Lexani Wheel Corp. Car Care Line 800-833-9700 www.lexani.com PN: CC2204 Full line of Lexani car care products, including spray wax, wheel cleaner, tire shine and instant detailer.

StatiCap StatiCap +962799772238 www.staticap.com StatiCap is a unique center cap for alloy wheels that is non-rotating in order to keep the logo or image stationary, regardless of wheel rotation and/or vehicle speed.		Wheel Bands by RimPro-Tec North America Wheel Shield By Rimpro-Tec 877-564-9494 www.wheelbands.com PN: WB-WS Adjustable Wheel Shield provides a protective cover to prevent tire sprays and dressings from getting on wheels and calipers during application. Patented design easily adjusts for use on multiple vehicles, with wheel sizes ranging from 15 to 20 in. Easy-grip handle makes spraying a snap. Great for both professional detail shops and car enthusiasts.

Forgiato Wheels Hawkeye Retractable Hidden Headlight Grille 818-771-9779 www.forgiato.com PN: FGOHWKEYE The ’10–’13 Chevy Camaro Hawkeye retractable headlight LED mesh grille by Forgiato. The special features and innovative motorized retractable hidden headlight system with its glaring LED will make the user’s vehicle stand out from the rest and will perfectly match the performance of the Camaro.		Rohana Wheels RC10 773-254-2288 www.rohanawheels.com PN: RC1022105 Rohana RC10 is available in 20x9-, 20x10- and 20x11- as well as 22x9- and 22x10.5-in. fitments for 5x114, 5x112 and 5x120 vehicles. The RC10 is a very popular and highly anticipated wheel with an extremely deep concave design and mono-block, low-pressure construction for high quality. The RC10 is offered in machine black, matte black and machine silver.

Donz Wheelz/Rennen International Rennen RL Series 909-444-7974 www.donzwheelz.com PN: Rennen Forged RL-55 Rennen RL Series patented reverse-lip technology features unique two-piece forged wheel construction with interchangeable concave faces for maximum brake clearances, custom widths, offsets and an aggressive deep concave appearance. The forged face and outer construction are made from 6061 T-6 aerospace-grade aluminum alloy that is manufactured in the U.S.A.		Forgiato Wheels Forgiato Tire 818-771-9779 www.forgiato.com PN: FGOTIRE Forgiato is excited to release the new Forgiato tire. After many requests from customers around the world, Forgiato decided to take the next step and bring a tire line. The company says that it strived to create a tire line with the same high standard of quality and design that it has with its wheels. These tires will be available from 18 in. all the way up to 34 in.

Lexani Wheel Corp. RX3 Stainless/Chrome Wheel-to-Wheel Step 877-519-9090 www.lexani.com PN: F99100CC-RS3 The very popular RX3 cab-length steps are now available in stainless steel with chrome mesh. This is a different look from anything on the market currently and has a patent pending.		Topline Products V-Rock Offroad Wheels—VR7 Reactor 909-628-7500 www.tradeunion.com PN: VR7 - 20x9 \| 22x10 V-Rock Offroad Wheels proudly presents its latest creation for 2013, the VR7 Reactor. Available in 20x9 and 22x10, the Reactor is specifically designed to fit lifted trucks and SUVs and is showcased by a rugged eight-spoke configuration to manage even the harshest off-road terrain. Available for five-, six- and eight-lug vehicles.

EuroStop USA LLC, ESM Wheels, DTMFiberWerkz ESM Wheels 818-341-9903 www.eurostopusa.com; www.esmwheels.com PN: ESM-001 ESM Wheels has redefined the old-skool DTM Classics. The ESM-001 model is now available in 15x8, 16x8 and 17x8 in matte black, silver and white. Available in all bolt patterns and high et35 and low et20 offsets. The center cap design gives an authentic race center lock look. The wheel’s design is also said to cool brakes for better performance.		Carbon Revolution CR-9 310-546-6000 www.carbonrev.com Carbon Revolution says that it is the pioneer in one-piece carbon-fiber automobile wheels. Carbon Revolution is a privately owned Australian company. Its origins are in advanced materials R&D and vehicle engineering within world leading technology organizations. The company emerged from an independent R&D program providing technology mentoring to university teams involved in Formula SAE campaigns.

Topline Products Verde Custom Wheels—V69 Contra 909-628-7500 www.tradeunion.com PN: V69 - 20x8.5 \| 20x10 New for 2013, the V69 Contra from Verde Custom Wheels is said to be the epitome of classic design combined with cutting-edge engineering. Each of its beveled spokes seamlessly blend together to highlight a deep concave design. Available in staggered sizes of 20x8.5 and 20x10, with fitments for large brakes, the Contra is a perfect fit for passenger cars.		Topline Products Verde Custom Wheels—V88 Impulse 909-628-7500 www.tradeunion.com PN: V88 - 22x9 \| 22x10.5 / 20x9 \| 22x10.5 Verde Custom Wheels proudly presents Style V88 Impulse for 2013. The V88 Impulse features an aggressive mesh design to properly highlight a deep concave face. Available in staggered sizes of 22x9, 22x10.5, 20x9 and 20x10.5, the Impulse represents the latest advancements in wheel engineering for the most discerning luxury passenger vehicles.

Topline Products Verde Custom Wheels—V89 Inertia 909-628-7500 www.tradeunion.com PN: V89 - 20x9 \| 20x10.5 The V89 Inertia is the newest addition to the 2013 collection from Verde Custom Wheels. Verde says that the V89 Inertia represents the pinnacle of wheel design and is available in staggered sizes of 20x9 and 20x10.5. With subtle machined spokes to accent its extremely deep 5-in. lip, the V89 Inertia will fit many passenger car applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-BOW-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

U.S. Wheel Corp. YearOne Magnum Wheel 800-950-9503 www.uswheel.com PN: MMW178BLK YearOne’s version of a Magnum-style wheel. Available in 17x8- and 17x9-in. sizes. Black powdercoating and machined edges with a protective clear coat.		Ce’zzanne Collection Black Art Raven 213-663-6013 www.blackartwheels.com Ce’zzanne Collection describes the Black Art Raven as an anti-directional wheel. The deep concave Raven is available in staggered applications and comes in 20x8.5, 20x10.0, 22x8.5 and 22x10.0. The finish is black paint with a machined face, covered with a clear coat.

U.S. Wheel Corp. YearOne Mopar Rallye Wheel 800-950-9503 www.uswheel.com PN: MRW178SLV YearOne’s version of the Mopar Rallye wheel. Available in 17x8- and 17x9-in. sizes. Silver powdercoating and machined edges with a protective clear coat.		Runner-Up—Best New Wheel and Related Product Ce’zzanne Collection Mattizze 213-663-6013 www.blackartwheels.com Mattizze uses the new Friction Stir Welding manufacturing process to create a unique two-piece wheel. The forged outer and the cast center disk combine to form an extremely light wheel.

Concept One/Klutch Wheels Executive CSL5.5 626-968-8913 www.kyowa-racing.com.tw www.conceptonewheelsusa.com PN: CSL5.5 - C1007 Concept One Executive Wheels is now offering a chrome stainless-steel step lip, which is said to be unique in the industry. The chrome stainless-steel step lip sizes for the 19x9 are 2 in., and the 19x10.5 is a 3.5-in. lip.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

HD Wheels USA New from HD Wheels—The Gear 888-707-9880 www.perfectlyround.com PN: GE18756535SB Putting what HD Wheels calls a totally new spin on the typical mesh wheel, The Gear is available in sizes 18x7.5 and 18x9.0 in four- and five-lug applications. The Gear is available in all satin black, silver with polished face and all gloss red. All Gear wheels feature CNC-milled HD Tuning logos in the outer lip. The Gear is in stock now.		S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.

S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.		American Force Wheels 22x11 Forged-Aluminum Elite SS6 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2211 New for 2013. American Force forged-aluminum, direct bolt-on 22x11 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

iForged Performance Alloys/ Forgestar Wheels Forgestar Super Deep Concave F14 714-826-8249 www.iforged.com PN: SUPERDEEPF14 Forgestar Custom Wheels presents what it says is the deepest concavity wheel available. The F14 Super Deep has 33 degrees of concavity while still incorporating a wide range of wheel offsets, big brake clearance and light weight.		iForged Performance Alloys/ Forgestar Wheels Forgestar Deep Concave CF5V 714-826-8249 www.iforged.com PN: CF5V Forgestar presents the new Deep Concave CF5V wheel model. The CF5V is the lightest wheel in the Forgestar wheel lineup, while still incorporating a wide range of wheel offsets and using the deep concave rotary forged flow-formed process that Forgestar is known for.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide: Digital Edition 310-357-7293 www.plussizingguide.com PN: PSGD Continually updated fitments for OE and aftermarket—plus sizes for current and vintage vehicles. Reverse lookups by tire size and bolt pattern/offset. Multiple tire and wheel calculators.		Runner-Up: Best New Wheel and Related Product American Eagle Wheel Corp. American Eagle—AE Hardrock 800-583-2453 www.americaneaglewheel.com PN: 56 American Eagle Wheel introduces what it says is the first 20-in. dually wheel released to the aftermarket industry. The AE Hardrock 056 series wheel is now available for all dually applications in polished and hard-rock black.

Merceli Wheels/Mystikol Wheels Model M20 Satin Face Black With Chrome Lip 866-637-2354 www.merceliwheels.com PN: M25-2085512025/72.56BS The new Merceli Concave M35 comes in staggered fitments in 20 and 22 in. The M35 comes in satin white chrome lip, satin black chrome lip, all-satin-finish face chrome lip and all chrome.		Enkei Wheels Compe 800-875-3100 www.enkei.com PN: COMPE Enkei Wheels is bringing back its Compe (short for competition), reviving a classic wheel associated with the heyday of import car racing. The true old-school eight-spoke wheel is the latest addition from Enkei. Available in 15 and 16 with offsets ranging from 0 to 38.

Lexani Wheel Corp. RBP Single-Shot High-Performance Diesel Additive 877-519-9090 www.lexani.com PN: 80011 A 12-pack, single-shot/one-time-use version of the popular RBP high-performance diesel additive with 5% cetane gain as well as up to 10% mileage gain.		The Ultimate Wheel & Tire Plus Sizing Guide Split Die Thread Repair System 310-357-7293 www.plussizingguide.com PN: SPLITDIE-A No need to remove the wheel stud. Hex dies are split utilizing a special spring design and are placed below the damaged threads to chase the threads clean.

D’vinci & Styluz Wheels Spada 22 in. 626-443-5464 www.dviw.com PN: SPADA This is the newly designed D’vinci Spada wheel, which will be available in sizes ranging from 20 to 24 in. Black and machined and nicely designed for most passenger and truck applications.		Dino Paoli SRL DP 36 215-554-1974 www.paoli.net PN: 36.00003 The DP 36 impact air gun is a heavy-duty tool with a twin hammer mechanism—all made in Italy. Powerful and reliable for all car tire shops.

MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-CAM-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.		U.W.T. Tools UWT1200 Wheel Weight Hammer & Remover With Heel Plate 336-537-4048 www.uwtinc.com PN: UWT1200HP The UWT1200 ultimate wheel weight hammer and remover with heel plate at an ultimate price. The only solution in the industry for removing 99% of all wheel weights—fast, easy and safe, without struggling, pinching or scratching. Economical with replacement parts. High quality. Made in the USA.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide 2013 310-357-7293 www.plussizingguide.com PN: PSG2013 Tire and wheel fitment data and specifications for original equipment and aftermarket—plus sizes for both current and vintage vehicles.		D’vinci & Styluz Wheels Attivo 20-in. White/Black 626-443-5464 www.dviw.com PN: Attivo This is the D’vinci Attivo wheel, which now comes in various vibrant colors. Removable inserts allow the wheels to have two looks in one.

Greenball Corp. Kanati Mongrel by GBC Motorsports 714-782-3060 www.greenball.com PN: AE153010MG Greenball says that the Kanati Mongrel is the industry’s first DOT-approved side-by-side/UTV tire for street use. Features include aggressive tread pattern and eight-ply-rated radial construction. Available in 26x10R12, 28x10R14, 28x10R15, 30x10R14 and 30x10R15.		Traklite Wheels Traklite Octane 15x8 ET15 Color All Black Chrome 305-685-0707 www.dbmotoringgroup.com PN: OCT585ABCD Traklite wheels says that it offers unique looks and colors, including black chrome. Black chrome utilizes a proprietary dry method of applying metals and clear coats. It is a combination of two processes—sputter deposition and powdercoat.

Alloy Wheel Repair Specialist Custom Painted Wheels 800-518-3040 www.awrswheelrepair.com Wheels custom painted to fit the user’s needs, gloss to matte finishes; colors to match vehicle or as desired.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10198-S-MPY-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A004 Silver Anodized Blue 626-443-5464 www.dviw.com PN: A004 Styluz Wheels is a new line of sport compact wheels. The A004 is a newly designed silver wheel that has been anodized with a radiant blue.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10090-S-FRD-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A805 White Anodized Blue 626-443-5464 www.dviw.com PN: 805-W Styluz 505 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 13008-S-CVT-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

Custom Wheel Solutions Bavaria Wheels 20-in. BC5S Concave With Chrome Lip 714-921-5272 www.customwheelsolutions.com PN: BC5S Bavaria Wheels by Nutek is proud to announce the release of its chrome lip series. Two styles are currently available. The BC5S chrome lip (shown) and the BC7M mesh style. The chrome lip series comes in 20-in. staggered fitments for most European and domestic applications.		D’vinci & Styluz Wheels Rango 20 in. 626-443-5464 www.dviw.com PN: Rango D’vinci Rango now comes in color. This newly designed wheel allows the customer to have two types of looks in one. Removal inserts allow the vehicle owner to have the option of two styles in one.

D’vinci & Styluz Wheels S006 Black Machine 626-443-5464 www.dviw.com PN: S006-M Styluz is a new sport compact line that was introduced in early 2012. The S006 Black Machine is a redesigned product with a matte-black finish and machined cuts.		American Force Wheels 19.5x6.75 Direct Bolt-On Independence Dually Wheels 786-345-6301 www.americanforcewheels.com PN: AF1911 American Force forged-aluminum, direct bolt-on 19.5x6.75 Independence wheel for dually trucks. Available in multiple designs and finishes.

The Ultimate Wheel & Tire Plus Sizing Guide Tire Pressure Computer 310-357-7293 www.plussizingguide.com PN: TPC Tire-pressure computer software that calculates the required air pressures for plus-sized fitments based on the gross axle weight ratings. Prints supplemental door placard label.		StatiCap StatiCap Package +962799772238 www.staticap.com The package is patented, user-friendly and creative. It completes the unique experience that StatiCap never fails to deliver.

D’vinci & Styluz Wheels A575 White Anodized Blue 626-443-5464 www.dviw.com PN: A575-BLUE Styluz 575 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		American Force Wheels 24x14 Forged Aluminum Hero SS8 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2414 New for 2013. American Force forged-aluminum, direct bolt-on 24x14 et73 wheels. Available in five-, six- and eight-lug fitments. Available in mirror finish and custom powdercoating.

PWG Off Road Mafia X15 Titan 800-767-9277 www.playerwheelgroup.com PN: X15 Off Road Mafia is proud to have the X15-Titan as a strong member of the family. The X15-Titan is available from 17x8 up to 20x10. Chrome and gloss black finishes and custom bolt patterns are available.		American Force Wheels 20x9 Forged-Aluminum Justice SS5 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT209 New for 2013. American Force forged-aluminum, direct bolt-on 20x9 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

D’vinci & Styluz Wheels Gira 20-in. Black/Yellow 626-443-5464 www.dviw.com PN: GIRA This is the D’vinci Gira wheel, which are now available in a variety of vibrant colors. Removable inserts allow the wheels to have two looks in one.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

Wheels & Accessories New Products

Fri, 02/01/2013 - 10:55

SEMA News—February 2013

WHEELS & ACCESSORIES NEW PRODUCTS

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show. The following pages spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

Rohana Wheels RC22 773-254-2288 www.rohanawheels.com PN: RC222011 The RC22 is a unique mesh concave wheel, offered in 20x9, 20x10 and 20x11. The RC22 will fit 5x114, 5x112, and 5x120 vehicles. The wheel is made of a low-pressure cast mono-block construction.		Full Moon Wheels Hubgloves 910-515-5116 www.fullmoonwheels.com Advertise your product or brand. Custom design. Only used with wheel covers, wheel skins and hubcaps. Short/long runs. Affordable. Durable. Safe. Patent pending.

Wheel Bands by RimPro-Tec North America Wheel Bands Extreme 877-564-9494 www.wheelbands.com Wheel Bands Extreme extend the reach of the popular Wheel Bands product. Now outfit up to 26-in. wheels. Same easy installation of acrylic foam attachment-tape-backed mounting tracks. Same easy-to-swap weather-resistant color inserts. Defend rims with bigger style.		Lexani Wheel Corp. RX3 Wheel-to-Wheel Truck Step 877-519-9090 www.lexani.com PN: F99100CC-RW3 The popular patent-pending RX3 step is now available in wheel-to-wheel applications. Same great look and quality, but not for cab length only any more.

Wheel Bands by RimPro-Tec North America Wheel Bands 877-564-9494 www.wheelbands.com PN: WB-RX-XX Patented design puts an attractive band of tough PVC plastic between valuable rims and hazards such as ATM curbs, car wash rails and drive-through lanes. Personalize wheels with easy-to-swap color inserts that snap into 3M acrylic foam-tape-backed PVC mounting track. Universal size fits 12- to 22-in. wheels. Installation time is 20 to 40 minutes per vehicle.		Full Moon Wheels Soccer Ball Wheel 910-515-5116 www.fullmoonwheels.com The unique alloy soccer ball wheel follows the black-and-white design symbolic of the world’s most popular sport; 18 and 20 in. Polished face or black/red trim.

Lexani Wheel Corp. RX2 Truefit Universal Mud Flaps 877-519-9090 www.lexani.com PN: 757201-RB A true universal mud flap that fits either the front or back wheelwells with one part number. Available in SS or black and red with the RBP logo to enhance the look of the user’s vehicle.		Lexani Wheel Corp. Car Care Line 800-833-9700 www.lexani.com PN: CC2204 Full line of Lexani car care products, including spray wax, wheel cleaner, tire shine and instant detailer.

StatiCap StatiCap +962799772238 www.staticap.com StatiCap is a unique center cap for alloy wheels that is non-rotating in order to keep the logo or image stationary, regardless of wheel rotation and/or vehicle speed.		Wheel Bands by RimPro-Tec North America Wheel Shield By Rimpro-Tec 877-564-9494 www.wheelbands.com PN: WB-WS Adjustable Wheel Shield provides a protective cover to prevent tire sprays and dressings from getting on wheels and calipers during application. Patented design easily adjusts for use on multiple vehicles, with wheel sizes ranging from 15 to 20 in. Easy-grip handle makes spraying a snap. Great for both professional detail shops and car enthusiasts.

Forgiato Wheels Hawkeye Retractable Hidden Headlight Grille 818-771-9779 www.forgiato.com PN: FGOHWKEYE The ’10–’13 Chevy Camaro Hawkeye retractable headlight LED mesh grille by Forgiato. The special features and innovative motorized retractable hidden headlight system with its glaring LED will make the user’s vehicle stand out from the rest and will perfectly match the performance of the Camaro.		Rohana Wheels RC10 773-254-2288 www.rohanawheels.com PN: RC1022105 Rohana RC10 is available in 20x9-, 20x10- and 20x11- as well as 22x9- and 22x10.5-in. fitments for 5x114, 5x112 and 5x120 vehicles. The RC10 is a very popular and highly anticipated wheel with an extremely deep concave design and mono-block, low-pressure construction for high quality. The RC10 is offered in machine black, matte black and machine silver.

Donz Wheelz/Rennen International Rennen RL Series 909-444-7974 www.donzwheelz.com PN: Rennen Forged RL-55 Rennen RL Series patented reverse-lip technology features unique two-piece forged wheel construction with interchangeable concave faces for maximum brake clearances, custom widths, offsets and an aggressive deep concave appearance. The forged face and outer construction are made from 6061 T-6 aerospace-grade aluminum alloy that is manufactured in the U.S.A.		Forgiato Wheels Forgiato Tire 818-771-9779 www.forgiato.com PN: FGOTIRE Forgiato is excited to release the new Forgiato tire. After many requests from customers around the world, Forgiato decided to take the next step and bring a tire line. The company says that it strived to create a tire line with the same high standard of quality and design that it has with its wheels. These tires will be available from 18 in. all the way up to 34 in.

Lexani Wheel Corp. RX3 Stainless/Chrome Wheel-to-Wheel Step 877-519-9090 www.lexani.com PN: F99100CC-RS3 The very popular RX3 cab-length steps are now available in stainless steel with chrome mesh. This is a different look from anything on the market currently and has a patent pending.		Topline Products V-Rock Offroad Wheels—VR7 Reactor 909-628-7500 www.tradeunion.com PN: VR7 - 20x9 \| 22x10 V-Rock Offroad Wheels proudly presents its latest creation for 2013, the VR7 Reactor. Available in 20x9 and 22x10, the Reactor is specifically designed to fit lifted trucks and SUVs and is showcased by a rugged eight-spoke configuration to manage even the harshest off-road terrain. Available for five-, six- and eight-lug vehicles.

EuroStop USA LLC, ESM Wheels, DTMFiberWerkz ESM Wheels 818-341-9903 www.eurostopusa.com; www.esmwheels.com PN: ESM-001 ESM Wheels has redefined the old-skool DTM Classics. The ESM-001 model is now available in 15x8, 16x8 and 17x8 in matte black, silver and white. Available in all bolt patterns and high et35 and low et20 offsets. The center cap design gives an authentic race center lock look. The wheel’s design is also said to cool brakes for better performance.		Carbon Revolution CR-9 310-546-6000 www.carbonrev.com Carbon Revolution says that it is the pioneer in one-piece carbon-fiber automobile wheels. Carbon Revolution is a privately owned Australian company. Its origins are in advanced materials R&D and vehicle engineering within world leading technology organizations. The company emerged from an independent R&D program providing technology mentoring to university teams involved in Formula SAE campaigns.

Topline Products Verde Custom Wheels—V69 Contra 909-628-7500 www.tradeunion.com PN: V69 - 20x8.5 \| 20x10 New for 2013, the V69 Contra from Verde Custom Wheels is said to be the epitome of classic design combined with cutting-edge engineering. Each of its beveled spokes seamlessly blend together to highlight a deep concave design. Available in staggered sizes of 20x8.5 and 20x10, with fitments for large brakes, the Contra is a perfect fit for passenger cars.		Topline Products Verde Custom Wheels—V88 Impulse 909-628-7500 www.tradeunion.com PN: V88 - 22x9 \| 22x10.5 / 20x9 \| 22x10.5 Verde Custom Wheels proudly presents Style V88 Impulse for 2013. The V88 Impulse features an aggressive mesh design to properly highlight a deep concave face. Available in staggered sizes of 22x9, 22x10.5, 20x9 and 20x10.5, the Impulse represents the latest advancements in wheel engineering for the most discerning luxury passenger vehicles.

Topline Products Verde Custom Wheels—V89 Inertia 909-628-7500 www.tradeunion.com PN: V89 - 20x9 \| 20x10.5 The V89 Inertia is the newest addition to the 2013 collection from Verde Custom Wheels. Verde says that the V89 Inertia represents the pinnacle of wheel design and is available in staggered sizes of 20x9 and 20x10.5. With subtle machined spokes to accent its extremely deep 5-in. lip, the V89 Inertia will fit many passenger car applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-BOW-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

U.S. Wheel Corp. YearOne Magnum Wheel 800-950-9503 www.uswheel.com PN: MMW178BLK YearOne’s version of a Magnum-style wheel. Available in 17x8- and 17x9-in. sizes. Black powdercoating and machined edges with a protective clear coat.		Ce’zzanne Collection Black Art Raven 213-663-6013 www.blackartwheels.com Ce’zzanne Collection describes the Black Art Raven as an anti-directional wheel. The deep concave Raven is available in staggered applications and comes in 20x8.5, 20x10.0, 22x8.5 and 22x10.0. The finish is black paint with a machined face, covered with a clear coat.

U.S. Wheel Corp. YearOne Mopar Rallye Wheel 800-950-9503 www.uswheel.com PN: MRW178SLV YearOne’s version of the Mopar Rallye wheel. Available in 17x8- and 17x9-in. sizes. Silver powdercoating and machined edges with a protective clear coat.		Runner-Up—Best New Wheel and Related Product Ce’zzanne Collection Mattizze 213-663-6013 www.blackartwheels.com Mattizze uses the new Friction Stir Welding manufacturing process to create a unique two-piece wheel. The forged outer and the cast center disk combine to form an extremely light wheel.

Concept One/Klutch Wheels Executive CSL5.5 626-968-8913 www.kyowa-racing.com.tw www.conceptonewheelsusa.com PN: CSL5.5 - C1007 Concept One Executive Wheels is now offering a chrome stainless-steel step lip, which is said to be unique in the industry. The chrome stainless-steel step lip sizes for the 19x9 are 2 in., and the 19x10.5 is a 3.5-in. lip.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.

HD Wheels USA New from HD Wheels—The Gear 888-707-9880 www.perfectlyround.com PN: GE18756535SB Putting what HD Wheels calls a totally new spin on the typical mesh wheel, The Gear is available in sizes 18x7.5 and 18x9.0 in four- and five-lug applications. The Gear is available in all satin black, silver with polished face and all gloss red. All Gear wheels feature CNC-milled HD Tuning logos in the outer lip. The Gear is in stock now.		S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.

S&J Industries Inc. Albrecht Run Series Wheel Cover 800-700-4765 www.snjindustries.com PN: ALB 49445 OEM-inspired wheel covers for steel-rim wheels. Multi-colored, durable and easy to install. Comes in four styles and multiple sizes and color combinations. Do-it yourself: Users can upgrade their vehicles with little expense.		American Force Wheels 22x11 Forged-Aluminum Elite SS6 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2211 New for 2013. American Force forged-aluminum, direct bolt-on 22x11 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

iForged Performance Alloys/ Forgestar Wheels Forgestar Super Deep Concave F14 714-826-8249 www.iforged.com PN: SUPERDEEPF14 Forgestar Custom Wheels presents what it says is the deepest concavity wheel available. The F14 Super Deep has 33 degrees of concavity while still incorporating a wide range of wheel offsets, big brake clearance and light weight.		iForged Performance Alloys/ Forgestar Wheels Forgestar Deep Concave CF5V 714-826-8249 www.iforged.com PN: CF5V Forgestar presents the new Deep Concave CF5V wheel model. The CF5V is the lightest wheel in the Forgestar wheel lineup, while still incorporating a wide range of wheel offsets and using the deep concave rotary forged flow-formed process that Forgestar is known for.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide: Digital Edition 310-357-7293 www.plussizingguide.com PN: PSGD Continually updated fitments for OE and aftermarket—plus sizes for current and vintage vehicles. Reverse lookups by tire size and bolt pattern/offset. Multiple tire and wheel calculators.		Runner-Up: Best New Wheel and Related Product American Eagle Wheel Corp. American Eagle—AE Hardrock 800-583-2453 www.americaneaglewheel.com PN: 56 American Eagle Wheel introduces what it says is the first 20-in. dually wheel released to the aftermarket industry. The AE Hardrock 056 series wheel is now available for all dually applications in polished and hard-rock black.

Merceli Wheels/Mystikol Wheels Model M20 Satin Face Black With Chrome Lip 866-637-2354 www.merceliwheels.com PN: M25-2085512025/72.56BS The new Merceli Concave M35 comes in staggered fitments in 20 and 22 in. The M35 comes in satin white chrome lip, satin black chrome lip, all-satin-finish face chrome lip and all chrome.		Enkei Wheels Compe 800-875-3100 www.enkei.com PN: COMPE Enkei Wheels is bringing back its Compe (short for competition), reviving a classic wheel associated with the heyday of import car racing. The true old-school eight-spoke wheel is the latest addition from Enkei. Available in 15 and 16 with offsets ranging from 0 to 38.

Lexani Wheel Corp. RBP Single-Shot High-Performance Diesel Additive 877-519-9090 www.lexani.com PN: 80011 A 12-pack, single-shot/one-time-use version of the popular RBP high-performance diesel additive with 5% cetane gain as well as up to 10% mileage gain.		The Ultimate Wheel & Tire Plus Sizing Guide Split Die Thread Repair System 310-357-7293 www.plussizingguide.com PN: SPLITDIE-A No need to remove the wheel stud. Hex dies are split utilizing a special spring design and are placed below the damaged threads to chase the threads clean.

D’vinci & Styluz Wheels Spada 22 in. 626-443-5464 www.dviw.com PN: SPADA This is the newly designed D’vinci Spada wheel, which will be available in sizes ranging from 20 to 24 in. Black and machined and nicely designed for most passenger and truck applications.		Dino Paoli SRL DP 36 215-554-1974 www.paoli.net PN: 36.00003 The DP 36 impact air gun is a heavy-duty tool with a twin hammer mechanism—all made in Italy. Powerful and reliable for all car tire shops.

MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 14033-S-CAM-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.		U.W.T. Tools UWT1200 Wheel Weight Hammer & Remover With Heel Plate 336-537-4048 www.uwtinc.com PN: UWT1200HP The UWT1200 ultimate wheel weight hammer and remover with heel plate at an ultimate price. The only solution in the industry for removing 99% of all wheel weights—fast, easy and safe, without struggling, pinching or scratching. Economical with replacement parts. High quality. Made in the USA.

The Ultimate Wheel & Tire Plus Sizing Guide The Ultimate Wheel & Tire Plus Sizing Guide 2013 310-357-7293 www.plussizingguide.com PN: PSG2013 Tire and wheel fitment data and specifications for original equipment and aftermarket—plus sizes for both current and vintage vehicles.		D’vinci & Styluz Wheels Attivo 20-in. White/Black 626-443-5464 www.dviw.com PN: Attivo This is the D’vinci Attivo wheel, which now comes in various vibrant colors. Removable inserts allow the wheels to have two looks in one.

Greenball Corp. Kanati Mongrel by GBC Motorsports 714-782-3060 www.greenball.com PN: AE153010MG Greenball says that the Kanati Mongrel is the industry’s first DOT-approved side-by-side/UTV tire for street use. Features include aggressive tread pattern and eight-ply-rated radial construction. Available in 26x10R12, 28x10R14, 28x10R15, 30x10R14 and 30x10R15.		Traklite Wheels Traklite Octane 15x8 ET15 Color All Black Chrome 305-685-0707 www.dbmotoringgroup.com PN: OCT585ABCD Traklite wheels says that it offers unique looks and colors, including black chrome. Black chrome utilizes a proprietary dry method of applying metals and clear coats. It is a combination of two processes—sputter deposition and powdercoat.

Alloy Wheel Repair Specialist Custom Painted Wheels 800-518-3040 www.awrswheelrepair.com Wheels custom painted to fit the user’s needs, gloss to matte finishes; colors to match vehicle or as desired.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10198-S-MPY-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A004 Silver Anodized Blue 626-443-5464 www.dviw.com PN: A004 Styluz Wheels is a new line of sport compact wheels. The A004 is a newly designed silver wheel that has been anodized with a radiant blue.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 10090-S-FRD-MB The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

D’vinci & Styluz Wheels A805 White Anodized Blue 626-443-5464 www.dviw.com PN: 805-W Styluz 505 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		MGP Caliper Covers Stealth Black Series 877-995-0003 www.calipercovers.com PN: 13008-S-CVT-SM The new Stealth Black Series is available for the entire product line offered by MGP Caliper Covers. Paint fill options include silver, white, red, blue, yellow, black and even pink. Engineered and manufactured in the U.S.A.

Custom Wheel Solutions Bavaria Wheels 20-in. BC5S Concave With Chrome Lip 714-921-5272 www.customwheelsolutions.com PN: BC5S Bavaria Wheels by Nutek is proud to announce the release of its chrome lip series. Two styles are currently available. The BC5S chrome lip (shown) and the BC7M mesh style. The chrome lip series comes in 20-in. staggered fitments for most European and domestic applications.		D’vinci & Styluz Wheels Rango 20 in. 626-443-5464 www.dviw.com PN: Rango D’vinci Rango now comes in color. This newly designed wheel allows the customer to have two types of looks in one. Removal inserts allow the vehicle owner to have the option of two styles in one.

D’vinci & Styluz Wheels S006 Black Machine 626-443-5464 www.dviw.com PN: S006-M Styluz is a new sport compact line that was introduced in early 2012. The S006 Black Machine is a redesigned product with a matte-black finish and machined cuts.		American Force Wheels 19.5x6.75 Direct Bolt-On Independence Dually Wheels 786-345-6301 www.americanforcewheels.com PN: AF1911 American Force forged-aluminum, direct bolt-on 19.5x6.75 Independence wheel for dually trucks. Available in multiple designs and finishes.

The Ultimate Wheel & Tire Plus Sizing Guide Tire Pressure Computer 310-357-7293 www.plussizingguide.com PN: TPC Tire-pressure computer software that calculates the required air pressures for plus-sized fitments based on the gross axle weight ratings. Prints supplemental door placard label.		StatiCap StatiCap Package +962799772238 www.staticap.com The package is patented, user-friendly and creative. It completes the unique experience that StatiCap never fails to deliver.

D’vinci & Styluz Wheels A575 White Anodized Blue 626-443-5464 www.dviw.com PN: A575-BLUE Styluz 575 is an all-white wheel that has been anodized with a radiant blue. Said to be perfect for passenger- and JDM-style applications.		American Force Wheels 24x14 Forged Aluminum Hero SS8 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT2414 New for 2013. American Force forged-aluminum, direct bolt-on 24x14 et73 wheels. Available in five-, six- and eight-lug fitments. Available in mirror finish and custom powdercoating.

PWG Off Road Mafia X15 Titan 800-767-9277 www.playerwheelgroup.com PN: X15 Off Road Mafia is proud to have the X15-Titan as a strong member of the family. The X15-Titan is available from 17x8 up to 20x10. Chrome and gloss black finishes and custom bolt patterns are available.		American Force Wheels 20x9 Forged-Aluminum Justice SS5 Direct Bolt-On Wheels 786-345-6301 www.americanforcewheels.com PN: AFT209 New for 2013. American Force forged-aluminum, direct bolt-on 20x9 et0 wheels. Available in multiple designs and finishes. Available in five-, six- and eight-lug fitments.

D’vinci & Styluz Wheels Gira 20-in. Black/Yellow 626-443-5464 www.dviw.com PN: GIRA This is the D’vinci Gira wheel, which are now available in a variety of vibrant colors. Removable inserts allow the wheels to have two looks in one.		U.S. Wheel Corp. YearOne Pontiac Rally II Wheel 800-950-9503 www.uswheel.com PN: PRW178GUN YearOne’s version of the Pontiac Rally II wheel. Available in 17x8- and 17x9-in. sizes. Gunmetal powdercoating and machined edges with a protective clear coat.