A Senate committee approved legislation to authorize the Bureau of Automotive Repair (BAR) to provide other forms of financial assistance to an owner to retire a motor vehicle in addition to the $1,500 BAR currently pays to a low-income motor-vehicle owner and the $1,000 to all other motor-vehicle owners. In addition, this bill would require BAR to establish a specified one-year pilot program to provide financial assistance to low-income motor-vehicle owners for the retirement of gross-polluting vehicles but would prohibit the agency from requiring proof that these vehicles were registered for the last two years prior to acceptance into the program. If this effort is successful, hobbyists could be denied the availability of vintage cars and parts for restoration projects.

SEMA-supported legislation to extend the new-car emissions inspection exemption from four to seven model years was approved by the Colorado Senate and now moves to the House for consideration.

A Senate amendment moves the implementation date from 2014 to 2016 but keeps the extension in place. Under the bill, the state is also directed to adopt rules that allow for the use of onboard diagnostic testing equipment. An attempt to extend the exemption to vehicles 10 years old and newer was not approved in committee earlier this year.

With opposition from SEMA, legislation that threatened to disallow the use of year-of-manufacture license plates in Connecticut after July 1, 2013, was amended in committee to continue to allow use of these plates.

Under the original bill, the owner of an antique, rare or special-interest motor vehicle who was authorized to display a year-of-manufacture plate could continue to display the plate until the registration period expired. However, the owner would have been required to display a current registration plate upon renewal of registration.

SEMA-opposed legislation to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” or “modified antique motor vehicles” was approved by a joint House/Senate committee. Under the bill, vehicles would be required to be at least 30 years old to be registered under these classes. Currently, vehicles 20 years old or older are eligible for this status and special license plates. For the purpose of property taxes, the bill also increases the maximum assessment of these vehicles from $500 to $2,500. The bill will now likely be sent to the House for a vote by all members.

Florida Ethanol:

Legislation to repeal the requirement that all gasoline offered for sale in the state contain a percentage of ethanol was approved by the Senate. Currently, the Florida Renewable Fuels Standard requires that all gasoline sold or offered for sale by a terminal supplier, importer, blender or wholesaler in Florida contain 9% to 10% ethanol or other alternative fuel by volume. Having already been approved by the House, the SEMA-supported bill has been sent to Governor Rick Scott for his signature and enactment into law.

SEMA is supporting legislation to reduce the annual vehicle registration fees charged for automobiles and light trucks.

The bill was approved by the Senate and now moves to the House floor for a vote by all members. If the legislation is enacted into law, registration fees would be reduced by $2.40 annually until a total decrease of $12 has been achieved.

Slated to begin July 1, 2014, the measure is expected to save Florida taxpayers up to $220 million per year when fully implemented.

SEMA-opposed legislation that would have increased annual registration fees for motor vehicles weighing 8,000 lbs. or less died when the legislature adjourned for the year. The fee increase would have varied depending on the age of the vehicle, with owners of newer cars paying the most. Further, these measures made no special exception for hobby cars, such as kits, classics, old timers, replicas, specially constructed vehicles and street rods that constitute a small portion of the vehicle fleet, are infrequently operated and are deserving of lower registration fees.

SEMA is working with lawmakers to amend legislation that would require a warning label on pumps that dispense gasoline with ethanol to include a reference to “automobiles” in addition to marine engines and lawn equipment. Ethanol does not distinguish between marine engines, lawn equipment and motor vehicles. Ethanol absorbs water, and much of the equipment was produced with materials that do not combat the corrosive effects associated with ethanol.

Maryland Reproduction Plates:

SEMA-supported legislation to require the Motor Vehicle Administration (MVA) to provide, for one year, a specially designed vintage reproduction registration plate to qualifying vehicle owners was signed into law by Governor Martin O’Malley. Under the new law, the vehicle must be a passenger, small truck, historic, multipurpose or street-rod vehicle to be eligible to receive a vintage reproduction registration plate. The vintage reproduction plate will be designed to resemble the 1910 Maryland registration plate, which has black lettering on a yellow background. The MVA estimates that the additional cost to obtain the plates would be $20 and would take effect January 1, 2014.

Maryland legislation to require the issuance of a single motor-vehicle license plate died when the legislature adjourned for the year.

The bill, favored by state hobbyists, required that the single registration plate be attached on the front of tractors and on the rear of all other vehicles. A second bill to allow the front plate to be stored inside the vehicle if the vehicle was manufactured without a means to secure and display a front plate also died.

Working with Nevada lawmakers, SEMA amended legislation that originally threatened to add abandoned, unregistered, inoperable or junk motor vehicles to the list of items that constitute a public nuisance.

Under existing law, counties and cities may remove a public nuisance at the property owner’s expense if, after notice, the property owner does not remove the nuisance. Under the SEMA-drafted amendment, abandoned, inoperable or junk vehicles stored on private property would require only screening from public view.

Unregistered vehicles could not be declared a nuisance under the SEMA amendment. After being approved by the Assembly, the bill has now been sent to a Senate committee for its consideration.

New York Wheels:

SEMA is opposing a bill that would require vehicle identification numbers (VIN) on the wheels of all motor vehicles sold in New York. The bill ignores the fact that wheels are already marked according to industry standards. In addition, requiring a VIN marking on the wheel is impractical, since original-equipment and aftermarket wheel manufacturers do not know the vehicle on which the rim will be mounted as it is produced. The U.S. Congress has already determined that wheel marking of this type would impose a huge burden on the wheel makers, automakers and dealers.

North Carolina Titles:

Legislation to provide for the prompt issuance of titles to owners of out-of-state motor vehicles that are 35 years old or older was approved by the Senate with amendments. Under the amended bill, the Division of Motor Vehicles will have 15 days to consider performing an inspection and up to 15 days more to issue the title. The SEMA-supported bill has been sent to a House committee for consideration.

Legislation to impose a fine on any person who equips a car with headlamps that “change the original design” was approved by the Senate. The SEMA-opposed bill conflicts with federal law, as standards adopted by the National Highway Traffic Safety Administration (NHTSA) are to be performance standards, not design standards. Further, all headlamps, be they manufactured by car manufacturers or in the aftermarket, are required to comply with Federal Motor Vehicle Safety Standard (FMVSS) No. 108. SEMA is working with House lawmakers to amend the bill to conform to federal law.

SEMA-supported legislation has been introduced in Ohio to require that motor vehicles display only a single license plate on the rear of the vehicle. The bill has been referred to a House committee for consideration. The bill would protect the design contours of collector cars and relieve vehicle owners of the burden of having to create mounting holes on some fabricated and original bumpers.

SEMA is opposing South Carolina legislation to increase biennial registration fees for motor vehicles. The bill would increase the registration fees for private passenger vehicles, excluding trucks, from $24 to $36 for persons under age 65. For persons 65 years old and older, the fees for private passenger vehicles, excluding trucks, would rise from $20 to $32. In addition, the measure would increase the registration fees for property-carrying vehicles 6,000 lbs. or less from $30 to $42 for persons 65 years old and older. For all other property carrying vehicles, the fees would rise incrementally depending on the vehicle weight. For example, the fees for trucks weighing between 4,001 and 5,000 lbs. would increase from $40 to $53.

A version of SEMA-model legislation to prohibit cities or towns from enforcing an ordinance that prevents automobile collectors from pursuing their hobby was denied further consideration by a House committee after initial review. The bill had been substantially amended and passed by the Senate before being sent to the House. Under the original bill, inoperable vehicles stored on private property would have required only screening from public view. Six or fewer 30-year-old and older vehicles, including one parts car, would have been permitted for hobby-vehicle restoration. Under the amended bill, however, private restorers would have been limited to only three 30-year-old and older vehicles that are being actively restored. The amended bill also placed the burden of proving compliance on the property owner by “preponderance of the evidence.” SEMA did not support the amended bill but looks forward to the opportunity to work with lawmakers in 2014 to craft legislation beneficial to the automobile hobby.

SEMA-opposed legislation to increase property taxes paid by owners of antique motor vehicles died when the West Virginia legislature adjourned for the year.

Under the bill, each of these cars would have been assessed at $5,000 for purposes of the tax, which would have penalized antique vehicle owners whose cars are worth less than $5,000. The actual maximum tax paid would have been $150. Separate legislation to exempt motor vehicles that are older than 25 years from personal property taxes also died. Under the bill, these vehicles could not have been used for daily transportation.

West Virginia Off-Road Vehicles:

Legislation to approve a regulation allowing off-road vehicles to operate on trails included in the Hatfield-McCoy Recreation Area was signed into law by Governor Earl Ray Tomblin. These trails were previously restricted to all-terrain vehicles, utility terrain vehicles and motorcycles.

SEMA-supported legislation to extend the new-car emissions inspection exemption from four to seven model years was approved by the Colorado Senate and now moves to the House for consideration.

A Senate amendment moves the implementation date from 2014 to 2016 but keeps the extension in place. Under the bill, the state is also directed to adopt rules that allow for the use of onboard diagnostic testing equipment. An attempt to extend the exemption to vehicles 10 years old and newer was not approved in committee earlier this year.

A resolution urging the U.S. Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol until there is clear and convincing scientific evidence that it does not pose a risk to any gasoline-powered vehicle died when the legislature adjourned for the year.

Current high-performance specialty parts, along with pre-’01 cars and parts, may be most susceptible to ethanol corrosion. Approximately 517,000 motor vehicles currently in West Virginia are from the pre-’01 era.

Wisconsin Collector Cars:

In cooperation with Wisconsin’s collector-vehicle community, legislation has been introduced to allow minor modifications to collector vehicles, exempt former military vehicles, historic military vehicles and collector vehicles from importer certification label requirements and expand rights for historic military-vehicle owners. The measure seeks to allow modifications to vehicles registered as collector vehicles as long as the body of these vehicles is not modified. Currently, upgrades such as safety glass, radial tires, a radio or hubcaps are reasons to deny registration. This bill will allow changes that retain the spirit of historic authenticity.

FEDERAL UPDATE 

Collector Car Appreciation Day:

The fourth annual Collector Car Appreciation Day is scheduled for Friday, July 12, 2013. The day serves to focus attention on the vital role automotive restoration and collection plays in American society. Business owners, car clubs and individuals are encouraged to organize events to help celebrate the day. Events on that day or on that weekend will range from informal garage gatherings and barbecues to car shows, cruises and driving your collector car to work. To register your event with the hundreds of others taking place, visit: www.SEMAsan.com/ccad.

SEMA has created a webpage with information to help SEMA members understand the Affordable Care Act, also known as “Obamacare,” at www.SEMA.org/government-affairs/health-care-law.

The new health-care law is being phased in over a number of years, and January 2014 is the deadline for larger companies (50 or more workers) to offer coverage or pay a penalty.

A SEMA-supported bill has been introduced in the U.S. House of Representatives to reform the Renewable Fuel Standard (RFS). The current RFS mandates that an increasing amount of ethanol or other biofuels be blended into gasoline each year, levels that are now becoming unattainable in a free marketplace. The levels increase each year, from 9 billion gallons in 2008 to 36 billion gallons by 2022. The RFS has been the driving force behind a decision by the EPA to allow the content of ethanol in gasoline to rise from 10% (E10) to 15% (E15) ethanol. E15 will become the way refiners meet RFS mandates. The legislation would reform the RFS by reducing the mandates and banning E15 in the marketplace. SEMA opposes E15, since many older cars were not constructed with materials that counteract ethanol’s ability to absorb water and cause corrosion.

SEMA has endorsed a proposal by Rep. Paul Cook (R-CA) that would end a five-year debate on how to expand the U.S. Marine Corps (USMC) base at Twentynine Palms, California. Under the compromise, the Marines would have access to the adjoining Johnson Valley Off-Highway Vehicle (OHV) Recreation Area for up to 42 days a year for training exercises. However, the land would be designated a “national” OHV recreation area under the continued management of the U.S. Bureau of Land Management. Johnson Valley is the largest OHV area in the United States, totaling nearly 189,000 acres. OHV enthusiasts as well as mountain bikers, equestrians and hunters use the land year-round. The area is also home to numerous motorized events that draw thousands of competitors and spectators to the area every year, including the famous King of the Hammers event. SEMA and the SEMA Action Network (SAN) are urging lawmakers to adopt the solution and enact the legislation into law. SEMA represents thousands of companies that market products for OHV vehicles and, through the SAN, millions of enthusiasts who buy and operate these vehicles.

SEMA-supported legislation has been introduced in the U.S. Congress to require the president to complete an environmental review before designating more than 5,000 acres as a National Monument.

The bill would ensure public involvement in the process and discussion of multiple factors, including economic impact. Current law provides the president with authority to declare land of “historic or scientific interest” to be a National Monument, which can lead to road closures for motorized recreation, among other activities.

While this authority has been used only 137 times in 100 years, vast amounts of land have been set aside in the process. President Obama is now under pressure to establish a 1.4-million-acre “Greater Canyonlands National Monument” in Utah, close 1,050 miles of off-road vehicle trails and monitor another 1,450 miles for future closure. The legislation would ensure public participation in this debate. SEMA supports a collaborative approach to land-use decisions, including input from local citizens, elected leaders and other stakeholders.

The NHTSA has issued guidelines intended to limit the risk of driver distraction from in-vehicle electronic devices that are not directly applicable to driving a car. These voluntary guidelines do not have the effect of law and would apply to original equipment installed in new light-duty vehicles. The electronic devices covered include “information, navigation, communications and entertainment” products that require drivers to take their eyes off the road and hands off the wheel. For example, certain functions, such as inputting an address into a navigation system, text messaging, dialing a phone number or browsing the Internet, would be disabled until the vehicle is in park. Operations that require less than two seconds at one time (12 seconds total to perform) and one hand to achieve would be permitted. In the future, the NHTSA intends to issue a second guidance document for aftermarket products. Such devices include smartphones, electronic tablets and pads and other mobile communications devices.

A Senate committee approved legislation to authorize the Bureau of Automotive Repair (BAR) to provide other forms of financial assistance to an owner to retire a motor vehicle in addition to the $1,500 BAR currently pays to a low-income motor-vehicle owner and the $1,000 to all other motor-vehicle owners. In addition, this bill would require BAR to establish a specified one-year pilot program to provide financial assistance to low-income motor-vehicle owners for the retirement of gross-polluting vehicles but would prohibit the agency from requiring proof that these vehicles were registered for the last two years prior to acceptance into the program. If this effort is successful, hobbyists could be denied the availability of vintage cars and parts for restoration projects.

SEMA-supported legislation to extend the new-car emissions inspection exemption from four to seven model years was approved by the Colorado Senate and now moves to the House for consideration.

A Senate amendment moves the implementation date from 2014 to 2016 but keeps the extension in place. Under the bill, the state is also directed to adopt rules that allow for the use of onboard diagnostic testing equipment. An attempt to extend the exemption to vehicles 10 years old and newer was not approved in committee earlier this year.

With opposition from SEMA, legislation that threatened to disallow the use of year-of-manufacture license plates in Connecticut after July 1, 2013, was amended in committee to continue to allow use of these plates.

Under the original bill, the owner of an antique, rare or special-interest motor vehicle who was authorized to display a year-of-manufacture plate could continue to display the plate until the registration period expired. However, the owner would have been required to display a current registration plate upon renewal of registration.

SEMA-opposed legislation to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” or “modified antique motor vehicles” was approved by a joint House/Senate committee. Under the bill, vehicles would be required to be at least 30 years old to be registered under these classes. Currently, vehicles 20 years old or older are eligible for this status and special license plates. For the purpose of property taxes, the bill also increases the maximum assessment of these vehicles from $500 to $2,500. The bill will now likely be sent to the House for a vote by all members.

Florida Ethanol:

Legislation to repeal the requirement that all gasoline offered for sale in the state contain a percentage of ethanol was approved by the Senate. Currently, the Florida Renewable Fuels Standard requires that all gasoline sold or offered for sale by a terminal supplier, importer, blender or wholesaler in Florida contain 9% to 10% ethanol or other alternative fuel by volume. Having already been approved by the House, the SEMA-supported bill has been sent to Governor Rick Scott for his signature and enactment into law.

SEMA is supporting legislation to reduce the annual vehicle registration fees charged for automobiles and light trucks.

The bill was approved by the Senate and now moves to the House floor for a vote by all members. If the legislation is enacted into law, registration fees would be reduced by $2.40 annually until a total decrease of $12 has been achieved.

Slated to begin July 1, 2014, the measure is expected to save Florida taxpayers up to $220 million per year when fully implemented.

SEMA-opposed legislation that would have increased annual registration fees for motor vehicles weighing 8,000 lbs. or less died when the legislature adjourned for the year. The fee increase would have varied depending on the age of the vehicle, with owners of newer cars paying the most. Further, these measures made no special exception for hobby cars, such as kits, classics, old timers, replicas, specially constructed vehicles and street rods that constitute a small portion of the vehicle fleet, are infrequently operated and are deserving of lower registration fees.

SEMA is working with lawmakers to amend legislation that would require a warning label on pumps that dispense gasoline with ethanol to include a reference to “automobiles” in addition to marine engines and lawn equipment. Ethanol does not distinguish between marine engines, lawn equipment and motor vehicles. Ethanol absorbs water, and much of the equipment was produced with materials that do not combat the corrosive effects associated with ethanol.

Maryland Reproduction Plates:

SEMA-supported legislation to require the Motor Vehicle Administration (MVA) to provide, for one year, a specially designed vintage reproduction registration plate to qualifying vehicle owners was signed into law by Governor Martin O’Malley. Under the new law, the vehicle must be a passenger, small truck, historic, multipurpose or street-rod vehicle to be eligible to receive a vintage reproduction registration plate. The vintage reproduction plate will be designed to resemble the 1910 Maryland registration plate, which has black lettering on a yellow background. The MVA estimates that the additional cost to obtain the plates would be $20 and would take effect January 1, 2014.

Maryland legislation to require the issuance of a single motor-vehicle license plate died when the legislature adjourned for the year.

The bill, favored by state hobbyists, required that the single registration plate be attached on the front of tractors and on the rear of all other vehicles. A second bill to allow the front plate to be stored inside the vehicle if the vehicle was manufactured without a means to secure and display a front plate also died.

Working with Nevada lawmakers, SEMA amended legislation that originally threatened to add abandoned, unregistered, inoperable or junk motor vehicles to the list of items that constitute a public nuisance.

Under existing law, counties and cities may remove a public nuisance at the property owner’s expense if, after notice, the property owner does not remove the nuisance. Under the SEMA-drafted amendment, abandoned, inoperable or junk vehicles stored on private property would require only screening from public view.

Unregistered vehicles could not be declared a nuisance under the SEMA amendment. After being approved by the Assembly, the bill has now been sent to a Senate committee for its consideration.

New York Wheels:

SEMA is opposing a bill that would require vehicle identification numbers (VIN) on the wheels of all motor vehicles sold in New York. The bill ignores the fact that wheels are already marked according to industry standards. In addition, requiring a VIN marking on the wheel is impractical, since original-equipment and aftermarket wheel manufacturers do not know the vehicle on which the rim will be mounted as it is produced. The U.S. Congress has already determined that wheel marking of this type would impose a huge burden on the wheel makers, automakers and dealers.

North Carolina Titles:

Legislation to provide for the prompt issuance of titles to owners of out-of-state motor vehicles that are 35 years old or older was approved by the Senate with amendments. Under the amended bill, the Division of Motor Vehicles will have 15 days to consider performing an inspection and up to 15 days more to issue the title. The SEMA-supported bill has been sent to a House committee for consideration.

Legislation to impose a fine on any person who equips a car with headlamps that “change the original design” was approved by the Senate. The SEMA-opposed bill conflicts with federal law, as standards adopted by the National Highway Traffic Safety Administration (NHTSA) are to be performance standards, not design standards. Further, all headlamps, be they manufactured by car manufacturers or in the aftermarket, are required to comply with Federal Motor Vehicle Safety Standard (FMVSS) No. 108. SEMA is working with House lawmakers to amend the bill to conform to federal law.

SEMA-supported legislation has been introduced in Ohio to require that motor vehicles display only a single license plate on the rear of the vehicle. The bill has been referred to a House committee for consideration. The bill would protect the design contours of collector cars and relieve vehicle owners of the burden of having to create mounting holes on some fabricated and original bumpers.

SEMA is opposing South Carolina legislation to increase biennial registration fees for motor vehicles. The bill would increase the registration fees for private passenger vehicles, excluding trucks, from $24 to $36 for persons under age 65. For persons 65 years old and older, the fees for private passenger vehicles, excluding trucks, would rise from $20 to $32. In addition, the measure would increase the registration fees for property-carrying vehicles 6,000 lbs. or less from $30 to $42 for persons 65 years old and older. For all other property carrying vehicles, the fees would rise incrementally depending on the vehicle weight. For example, the fees for trucks weighing between 4,001 and 5,000 lbs. would increase from $40 to $53.

A version of SEMA-model legislation to prohibit cities or towns from enforcing an ordinance that prevents automobile collectors from pursuing their hobby was denied further consideration by a House committee after initial review. The bill had been substantially amended and passed by the Senate before being sent to the House. Under the original bill, inoperable vehicles stored on private property would have required only screening from public view. Six or fewer 30-year-old and older vehicles, including one parts car, would have been permitted for hobby-vehicle restoration. Under the amended bill, however, private restorers would have been limited to only three 30-year-old and older vehicles that are being actively restored. The amended bill also placed the burden of proving compliance on the property owner by “preponderance of the evidence.” SEMA did not support the amended bill but looks forward to the opportunity to work with lawmakers in 2014 to craft legislation beneficial to the automobile hobby.

SEMA-opposed legislation to increase property taxes paid by owners of antique motor vehicles died when the West Virginia legislature adjourned for the year.

Under the bill, each of these cars would have been assessed at $5,000 for purposes of the tax, which would have penalized antique vehicle owners whose cars are worth less than $5,000. The actual maximum tax paid would have been $150. Separate legislation to exempt motor vehicles that are older than 25 years from personal property taxes also died. Under the bill, these vehicles could not have been used for daily transportation.

West Virginia Off-Road Vehicles:

Legislation to approve a regulation allowing off-road vehicles to operate on trails included in the Hatfield-McCoy Recreation Area was signed into law by Governor Earl Ray Tomblin. These trails were previously restricted to all-terrain vehicles, utility terrain vehicles and motorcycles.

SEMA-supported legislation to extend the new-car emissions inspection exemption from four to seven model years was approved by the Colorado Senate and now moves to the House for consideration.

A Senate amendment moves the implementation date from 2014 to 2016 but keeps the extension in place. Under the bill, the state is also directed to adopt rules that allow for the use of onboard diagnostic testing equipment. An attempt to extend the exemption to vehicles 10 years old and newer was not approved in committee earlier this year.

A resolution urging the U.S. Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol until there is clear and convincing scientific evidence that it does not pose a risk to any gasoline-powered vehicle died when the legislature adjourned for the year.

Current high-performance specialty parts, along with pre-’01 cars and parts, may be most susceptible to ethanol corrosion. Approximately 517,000 motor vehicles currently in West Virginia are from the pre-’01 era.

Wisconsin Collector Cars:

In cooperation with Wisconsin’s collector-vehicle community, legislation has been introduced to allow minor modifications to collector vehicles, exempt former military vehicles, historic military vehicles and collector vehicles from importer certification label requirements and expand rights for historic military-vehicle owners. The measure seeks to allow modifications to vehicles registered as collector vehicles as long as the body of these vehicles is not modified. Currently, upgrades such as safety glass, radial tires, a radio or hubcaps are reasons to deny registration. This bill will allow changes that retain the spirit of historic authenticity.

FEDERAL UPDATE 

Collector Car Appreciation Day:

The fourth annual Collector Car Appreciation Day is scheduled for Friday, July 12, 2013. The day serves to focus attention on the vital role automotive restoration and collection plays in American society. Business owners, car clubs and individuals are encouraged to organize events to help celebrate the day. Events on that day or on that weekend will range from informal garage gatherings and barbecues to car shows, cruises and driving your collector car to work. To register your event with the hundreds of others taking place, visit: www.SEMAsan.com/ccad.

SEMA has created a webpage with information to help SEMA members understand the Affordable Care Act, also known as “Obamacare,” at www.SEMA.org/government-affairs/health-care-law.

The new health-care law is being phased in over a number of years, and January 2014 is the deadline for larger companies (50 or more workers) to offer coverage or pay a penalty.

A SEMA-supported bill has been introduced in the U.S. House of Representatives to reform the Renewable Fuel Standard (RFS). The current RFS mandates that an increasing amount of ethanol or other biofuels be blended into gasoline each year, levels that are now becoming unattainable in a free marketplace. The levels increase each year, from 9 billion gallons in 2008 to 36 billion gallons by 2022. The RFS has been the driving force behind a decision by the EPA to allow the content of ethanol in gasoline to rise from 10% (E10) to 15% (E15) ethanol. E15 will become the way refiners meet RFS mandates. The legislation would reform the RFS by reducing the mandates and banning E15 in the marketplace. SEMA opposes E15, since many older cars were not constructed with materials that counteract ethanol’s ability to absorb water and cause corrosion.

SEMA has endorsed a proposal by Rep. Paul Cook (R-CA) that would end a five-year debate on how to expand the U.S. Marine Corps (USMC) base at Twentynine Palms, California. Under the compromise, the Marines would have access to the adjoining Johnson Valley Off-Highway Vehicle (OHV) Recreation Area for up to 42 days a year for training exercises. However, the land would be designated a “national” OHV recreation area under the continued management of the U.S. Bureau of Land Management. Johnson Valley is the largest OHV area in the United States, totaling nearly 189,000 acres. OHV enthusiasts as well as mountain bikers, equestrians and hunters use the land year-round. The area is also home to numerous motorized events that draw thousands of competitors and spectators to the area every year, including the famous King of the Hammers event. SEMA and the SEMA Action Network (SAN) are urging lawmakers to adopt the solution and enact the legislation into law. SEMA represents thousands of companies that market products for OHV vehicles and, through the SAN, millions of enthusiasts who buy and operate these vehicles.

SEMA-supported legislation has been introduced in the U.S. Congress to require the president to complete an environmental review before designating more than 5,000 acres as a National Monument.

The bill would ensure public involvement in the process and discussion of multiple factors, including economic impact. Current law provides the president with authority to declare land of “historic or scientific interest” to be a National Monument, which can lead to road closures for motorized recreation, among other activities.

While this authority has been used only 137 times in 100 years, vast amounts of land have been set aside in the process. President Obama is now under pressure to establish a 1.4-million-acre “Greater Canyonlands National Monument” in Utah, close 1,050 miles of off-road vehicle trails and monitor another 1,450 miles for future closure. The legislation would ensure public participation in this debate. SEMA supports a collaborative approach to land-use decisions, including input from local citizens, elected leaders and other stakeholders.

The NHTSA has issued guidelines intended to limit the risk of driver distraction from in-vehicle electronic devices that are not directly applicable to driving a car. These voluntary guidelines do not have the effect of law and would apply to original equipment installed in new light-duty vehicles. The electronic devices covered include “information, navigation, communications and entertainment” products that require drivers to take their eyes off the road and hands off the wheel. For example, certain functions, such as inputting an address into a navigation system, text messaging, dialing a phone number or browsing the Internet, would be disabled until the vehicle is in park. Operations that require less than two seconds at one time (12 seconds total to perform) and one hand to achieve would be permitted. In the future, the NHTSA intends to issue a second guidance document for aftermarket products. Such devices include smartphones, electronic tablets and pads and other mobile communications devices.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.

Speed Dawg Shift Knobs
Gotta Have It Green Boss 302 Shift Knob
717-741-2665
www.speeddawg.com
PN: SK517B302-FM

Ford officially licensed product. A 21/8-in.-diameter, high-impact, polymer resin shift knob with inlaid graphics and brass threads. Other color combinations are available. Made in the U.S.A 

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Speed Dawg Shift Knobs
Multi-Skull Shift Knob
717-741-2665
www.speeddawg.com
PN: SK575MS-HBK

A 21/8-in.-diameter shift knob with black multi-skull finish. Comprised of specially formulated, high-impact polymer resin with brass threads. Available in several colors. Made in the U.S.A.

FMS Automotive/ATS Design
SL Series All-in-One Running Board Package for the Toyota Sienna
866-213-2873
www.atsdesign.com
PN: A610-530

All-in-one SL-series running board package includes running boards, brackets and installation hardware to install right out of the box.

Sysonic USA
Universal Steering Wheel Cover
562-8036789
http://www.sysonicusa.com/
PN: SW1102

Sysonic offers what it calls an easy and affordable way to add class or style to a vehicle’s interior. The company’s universal steering wheel covers are said to be super-easy to install and are available in five assorted finishes, including blackwood, redwood and oakwood grain, to match the interior panels. Or users may choose from exotic finishes, such as zebra or leopard print.

Sysonic USA
Wood-Grain All-Weather Mat
562-803-6789
www.sysonicusa.com
PN: ARM304BG

Sysonic offers protection, quality and style all in one with its universal all-weather rubber mats, now with wood-grain finish to match or upgrade the interior of the vehicle. The high-quality TPR rubber material protects the vehicle’s interior from the elements and is available in three colors: black, gray and beige.

Sirius Light Technology Co. Ltd.
7-in. LED Driving Lamp
886-6-249-4811
www.ns-sirius.com
PN: NS-3725

A 7-in. LED driving light for trucks, RVs or SUVs. ECE and SAE compliant.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Carbon-Fiber
Interior Kit
516-986-3822
www.airrex.com.tw
PN: Z34089

Evo-R full carbon-fiber interior kit for the Nissan 370Z. Made of 3K cross-weave carbon fiber. Surface is UV protected and gel coated. A total of 11 pieces.

Pin Hsiu Rubber Co. Ltd.
EVO-R Nissan 370Z Front/Rear Z Emblems
516-986-3822
www.airrex.com.tw
PN: Z34045

Z emblems for the Nissan 370Z come as a set for front and rear. Available in chrome and black. Rear carbon pieces also available in black and silver carbon.

Whoosh! Inc.
Quick Screen Cleaner
416-781-3381
www.whooshinc.com
PN: 3300mlr

Whoosh! It’s all a user needs for all screens. Quick screen cleaner removes fingerprints, smudges and dust without silicon, ammonia or wax. Cleans, polishes and protects all screens, tablets, video displays, GPS units. Just Whoosh! it.

Dresden Auto Design
Platinum Grille for the Range Rover Evoque
951-372-0200
www.dresdenauto.com
PN: D17006551

Dresden Design’s new platinum edition grilles offer a new breed of OE styling designed to enhance the visual appearance of the new Land Rover Evoque.

Gibson Performance Exhaust
Designer Stainless-Steel Tips
800-528-3044
www.gibsonperformance.com
PN: 500653-B

Designer clampless stainless-steel tips offered in black ceramic and pink powdercoated models.

Classic Design Concepts
’13 Mustang Performance Grille
866-624-7997
www.classicdesignconcepts.com
PN: 1311-7000-01

OE-quality replacement grille features a wide mouth design for enhanced performance style.

Whoosh! Inc.
Rim Cleaner
416-781-3381
www.whooshinc.com
PN: 62784312000 1

Whoosh! rim cleaner is a natural, eco-friendly, acid-free rim cleaner. Its organic polymers leave a natural shine with a protective anti-static coating. Whoosh! repels brake dust, dirt and water and protects the rim from harmful UV rays. Safe for alloy, stainless steel and painted rims. Whoosh! It’s all a user needs for all rims.

Mothers Polishes-Waxes-Cleaners
Leather Tech Foaming Wash
714-891-3364
www.mothers.com
PN: 6410

A unique clear plastic carton highlights a category-first foaming dispenser, placing a new spin on leather care packaging and performance.

Mothers Polishes-Waxes-Cleaners
LeatherTech Moisture Infusion Gel Cream
714-891-3364
www.mothers.com
PN: 6310

A unique clear plastic carton highlights an innovative leather conditioning gel cream that the company says will stand out in
the category.

Sanctiond Automotive Group says its high-sudsing car wash leaves paint spot-free while brightening with color enhancers. A unique blend of polymers and dirt suspending agents gives paint the deep-cleaning action it deserves. The product is 100% safe—even on the most sensitive custom paint jobs.

Sanctiond Automotive Group
Mister Cartoon’s Sanctiond Auto Motive Metal Polish
858-672-2786
www.sanctiond.com
PN: Metal Polish

Sanctiond Automotive Group says its metal polish is safe on alloy and great for grilles. Users can keep every ounce of gold, brass, forged and finely cast aluminum, billet and chrome rims shining. With the micro-diminishing abrasive technology engineered into this custom formula, metal will be clean and protected.

HornBlasters Inc.
Motor-Driven Ooogah Horn
877-209-8179
www.hornblasters.com
PN: EH-OOGAH

This novelty car horn brings back the sound of yesteryear—1908 to be exact.

This horn emits the famous klaxon sound, awooga! The bell’s characteristic sound is produced by the repeated striking of a rivet in the center of a spring-steel diaphragm with the teeth of a rotating cogwheel.

HornBlasters Inc.
Chrome Motorcycle Horn
877-209-8179
www.hornblasters.com
PN: EH-CYCLEC

An ultra-compact, motorcycle horn with the pleasant and powerful air-horn sound. The horn produces a loud, dual tone with the nostalgic sound of an air horn. The lightweight, direct-drive compressor activates the air horn instantly. HornBlasters says this high-quality horn is perfect for motorcycles, ATVs, golf carts and any other small vehicle.

Consumers want safe, eco-friendly products but don’t want to sacrifice performance. We at Whoosh! strive to meet the consumer’s needs by developing specialized products that won’t harm the consumer or the environment. The use of nano technologies and plant-based surfactants allow us to break free from petroleum-based formulations and develop car-care products that not only outperform traditional products, but also are differentiated, cost-effective, non-toxic, non-reactive to the environment and safe to use.

In addition, digital media and eCommerce are having a massive impact from both a marketing and a distribution perspective. The Internet has allowed us to reach consumers, distributors and markets that we could never afford to reach and has allowed us to develop strong international relationships and be more focused on global opportunities in new markets.

From a product perspective, we are very excited about the growth and innovation in nano and bio-based technologies. We also see international growth in emerging markets, such as South America and Eastern Europe, and there is a continuing shift to the Internet as a marketing and sales channel. The next few years are going to be very exciting for us.

—Jason Greenspan
President, Whoosh! Inc.

Consumers are keeping their automobiles longer and are taking better care of them. Synthetic waxes and sealants provide an easy way to keep their vehicles looking good and resale values high, and headlight restoration kits continue to be strong sellers.

Making it easy to buy in a multitude of ways is important to customers. Their need for more detailed product information has grown, and they want to access information easily and immediately. Being able to do quick searches online and access store locations or Internet buying opportunities continues to grow in importance. Free shipping also continues to be a key touch point, and it’s an expectation in addition to the desire to receive their products faster.

The rapid expansion of social media adds to the multiple touch points in which we communicate with customers. Personal communication via the telephone has been replaced with consumers’ requests for more and more communication via e-mail, texting and social sites.

Continued government intervention and restrictions with regard to manufacturing requires constant vigilance to ensure compliance. Fortunately, people who love vehicles will continue to find enjoyment, peace and reward in their garages. It’s a place to escape the world’s troubles and have some fun!

—Mark Greene
President, Griot’s Garage

Sonax Car Care
Profiline Polishes and Sealants
855-766-2987
www.sonaxusa.com
PN: 319300/208300/223100

Sonax Profiline polishes and sealants offer the latest technological advancements in auto paint correction and protection. The abrasive ingredients found in the polishes significantly reduce the time needed to refresh a paint surface, increasing productivity and profitability. The sealants are easy to apply and last six months.

Sonax Car Care
Glass Cleaner
855-766-2987
www.sonax.com
PN: 338241

Sonax glass cleaner is the latest formulation by the European leader in car care.

Engineered to break down even the most stubborn contaminants, Sonax glass cleaner is environmentally conscious (made from recycled surfactants) and produces an easily achievable, streak-free brilliance.

Shines like metal. Formulated with metallic aluminum, Bondo Metal Fill is a specialty filler so strong that it can be drilled or tapped. 3M says this one-of-a-kind filler provides a repair with a metallic appearance that won’t rust.

Angel-Guard Products Inc.
Hook-Tight
800-325-4832
www.angelguardproducts.com
PN: 6005-024

Hook-Tight rubber tab keeps the hooks of ratchet straps and bungee cords in place. With Hook-Tight, hooks will not slip off during installation because of slack in the strap due to a load shift, bumpy roads or heavy winds. They will be locked to the anchor point.

RMI-25
Cooling System Treatment
800-783-0724
www.rmi25.com
PN: 3225

RMI-25 cooling-system treatment cleans, inhibits, lubricates and conditions. Just pour it in and drive. No flushing, draining or other additives. It works while the user drives and keeps protecting while it sits. Vehicles are said to run cooler.

WD-40 Co.
Specialist Rust Remover Soak
888-324-7596
www.WD40Specialist.com
PN: 30004

The WD-40 Specialist Rust Remover Soak restores rusted parts to bare metal quickly and is made with biodegradable ingredients and a nontoxic, 50-state VOC-compliant formula.

Putco Inc.
Nylon SSR Locker Side Rails
800-247-3974
www.putco.com

Putco’s nylon SSR locker side rails feature a heavy-duty nylon casting with polished stainless-steel tube to create an attractive side rail to complement today’s trucks.

3M
Gasket and Adhesive Removal Kit
877-MMM-CARS
www.3MAuto.com
PN: 8574

This gasket and adhesive removal kit provides a mechanical solution where scrapers and chemicals just won’t cut it. Use this all-in-one system on a drill for effective removal of gasket adhesive and material for a tighter bond.

Putco Inc.
Boss Grille Insert
800-247-3974
www.putco.com
PN: 270531B

Putco says that its Boss grille insert provides a true custom look. This cut-to-fit black powdercoated grille made of CNC-machined aluminum will transform the look of the user’s truck.

Putco Inc.
’12–Current Ford F-150 Chrome Towing Mirror Covers
800-247-3974
www.putco.com
PN: 400522

Putco’s chrome trim towing mirror covers for the ’12 Ford F-150 provide a high-quality chrome finish to accent the vehicle’s exterior.

Shiniest Industries Inc.
DM-700V In-Car Tablet PC Holder With Dashboard Mount
886-2-23774175
www.shiniest.com.tw
PN: DM-700V

Elegant turtle-style housing with strong sticky Gel pad on-dash suction system to ensure secure and convenient holding on dashboard surface and release with ease.

KBD Urethane
’11–’13 Dodge Charger Non-SRT Front
Lip Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-2261

KBD Urethane says that this front lip spoiler for the ’11–’13 Dodge Charger is a great aerodynamic addition. Besides its aerodynamic benefits, it is said to add an aggressive
style and value to the vehicle. Made of unbreakable urethane.

KBD Urethane
’09–’13 Ford F-150 STD Window Rear
Roof Spoiler
714-529-1981
www.kbdbodykits.com
PN: 37-4021

New for Ford trucks. Not only a great aerodynamic addition to hopefully enhance fuel mileage, this roof spoiler adds to the appearance of the truck. Easy no-drill installation. Made in the U.S.A. of unbreakable urethane.

Thermalblade
Heated Safety Wiper Blade of the Future
570-946-4344
www.thethermalblade.com
PN: TB1018

The Thermalblade heated silicone wiper blade uses less than 2 amps per blade and has an easily replaceable squeegee. Replacement squeegee is available in 100-ft. and 1,000-ft. rolls. Available in 14, 16, 18, 20, 22, 24 and 26 in. Made in the U.S.A.

Nano technology in paints, polishes, soaps and deodorizers is changing the industry.

The use of molecular structures and charges can make surfaces more resistant to dirt or, in the case of deodorizers, actually encapsulate the molecules of a bad smell rather than trying to cover them up.

Distribution channels are shifting as well. In the 20-plus years I’ve been in the industry, I have seen a shift to more of a “lean distribution” model—smaller orders, shipped within 24 hours with more frequency, closer to a just-in-time delivery model.

Today, thanks to the ubiquity of the Internet, every marketing campaign can be “multi-channel.” We are seeing a surge in “second screen” or mobile access.

Big-box companies and catalogs are gaining online market share over the small Internet retailer. Our main focus for our Internet marketing is on building our brand and driving traffic to our customers.

—Merrick Browne
President, Forever Car Care Products

Consumers are looking for time-saving products and tools. They are also demanding products that deliver superior results but are environmentally responsible at a competitive price.

Our polymerized rubber surface prep tools are more cost effective and efficient than clay at removing paint overspray, water spots and industrial fallout. The typical cost of clay per car is $2.50, whereas surface prep tools cost about $0.45 per car. The cost savings are substantial; the ease of use and superior results are remarkable.

We were also challenged by regulatory agencies and consumer demand to develop a high-quality, easy-to-use, environmentally friendly car wax. The hurdle was high, and while it took two years, we succeeded in developing Nano Carnauba Spray Wax, which was honored with a SEMA 2012 Global Media Award. It’s noteworthy because it is a true, water-based carnauba wax that contains no solvents nor powders. It creates an exceptional high-gloss protective coating with little effort—just spray, wipe and shine.

International marketing is an essential part of our strategy, and the Internet has enabled us to reach consumers and distributors globally to create an effective, cost-efficient marketing management plan and a better understanding of our own business and the market in which we operate.

— Randall Wemmer
President/CEO, Hi-Lustre Products Inc.