Exhibitors can further ensure that buyers will be able to reach them on the 2013 SEMA Show floor, and well after the Show closes, by verifying their directory listings are accurate.

By Della Domingo

Exhibitors have until August 30, 2013, to update their SEMA Show Directory listing. The listing is used by buyers to identify prospective new business partners throughout the year. In addition to being mailed to 18,000 industry professionals in advance of the SEMA Show, the directory is distributed to attendees onsite at the SEMA Show. Exhibitors can ensure that buyers will be able to reach them by verifying their directory listings.
 
“Exhibitors filled out their company description and directory listings when they initially applied for booth space,” said Peter MacGillivray, SEMA VP of events and communications. “Now is the time for exhibitors to go in and verify that the information is still accurate and up-to-date.”
 
Exhibitors are advised to check the following information in their listings:

1. Company Name: Verify that the company name is spelled correctly and appears as you wish for it to appear.
2. Contact Information: Staff may have changed, so make sure that your contact information is correct and current. Don’t forget to check your web address, too.
3. Company Description: Buyers who are not familiar with your company will determine whether or not to look into your company further, based on your company description. There is a character count limit, so choose your words wisely. Include key words pertaining to th markets or niches you target, or products of focus. Avoid marketing jargon or promotions, as such information may be edited out.

Exhibitors can get more tips on how to get the most out of their SEMA Show investment by viewing the first session in a three-part webinar series. The first session covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show, and how to eliminate costly exhibitor mistakes. The webinar, "Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success" is available for SEMA members to view free of charge.

More information on part two and three of series will be made available in upcoming issues of SEMA eNews.

	Exhibitors can further ensure that buyers will be able to reach them on the 2013 SEMA Show floor, and well after the Show closes, by verifying their directory listings are accurate.

By Della Domingo

Exhibitors have until August 30, 2013, to update their SEMA Show Directory listing. The listing is used by buyers to identify prospective new business partners throughout the year. In addition to being mailed to 18,000 industry professionals in advance of the SEMA Show, the directory is distributed to attendees onsite at the SEMA Show. Exhibitors can ensure that buyers will be able to reach them by verifying their directory listings.
 
“Exhibitors filled out their company description and directory listings when they initially applied for booth space,” said Peter MacGillivray, SEMA VP of events and communications. “Now is the time for exhibitors to go in and verify that the information is still accurate and up-to-date.”
 
Exhibitors are advised to check the following information in their listings:

1. Company Name: Verify that the company name is spelled correctly and appears as you wish for it to appear.
2. Contact Information: Staff may have changed, so make sure that your contact information is correct and current. Don’t forget to check your web address, too.
3. Company Description: Buyers who are not familiar with your company will determine whether or not to look into your company further, based on your company description. There is a character count limit, so choose your words wisely. Include key words pertaining to th markets or niches you target, or products of focus. Avoid marketing jargon or promotions, as such information may be edited out.

Exhibitors can get more tips on how to get the most out of their SEMA Show investment by viewing the first session in a three-part webinar series. The first session covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show, and how to eliminate costly exhibitor mistakes. The webinar, "Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success" is available for SEMA members to view free of charge.

More information on part two and three of series will be made available in upcoming issues of SEMA eNews.

Compiled by SEMA Editors

	"EZ" Rick Mooneyham claimed first place at the recent American Rocksports Challenge. Photo by: Thom Kingston

First-Ever ULTRA4 Win for "EZ" Rick Mooneyham
Driver "EZ" Rick Mooneyham claimed first place at the recent American Rocksports Challenge, held at Miller Motorsports Park in Tooele, Utah, finishing nearly 45 seconds ahead of Shannon Campbell. The American Rocksports Challenge is the third and final race in the Trail-Gear Western Regional ULTRA4 Series. Campbell finished second and 2013 Rookie Jake Hallenbeck took his first podium finishing in third. The top 10 non-qualified drivers also earned a spot in the 2014 Griffin King of The Hammers.

The final 4WD Hardware Eastern Regional series race will be held in Hot Springs, Arkansas, at the Superlift Park, August 16–17. The Nitto Tire National Championship will be held September 27, on Moapa Indian Reservation Land near Las Vegas.

Andy Lee has one first-place finish, three second-place finishes and two record laps since switching to an AEM Infinity ECU.

Best IT Racing's Andy Lee Continues String of Poles and Podiums in Infinity Ecu-Tuned Pirelli World Challenge GTS Chevy Camaro
Best IT Racing's Andy Lee pilots the #20 Bondurant/Crown Seven Chevy Camaro, and since the team’s addition of an AEM Infinity ECU on the LS3 engine, Lee has started from the Motul Pole Position three times (COTA2, Detroit1 and Lime Rock1), has one first-place finish (COTA2), three second-place finishes (COTA1, Lime Rock 1 and Toronto) and two record fast laps at COTA. Lee has also started in the second position two times since switching to the Infinity.

	Irwindale Event Center is being prepped for the 2013 Los Angeles X Games.

X Games Construction Begins in Irwindale
Irwindale Event Center has officially begun its transformation into one of the two Los Angeles sites for the 2013 Los Angeles X Games. The tall scaffolding for the "Big Air" skateboard and bicycle shows, August 1–2, is heading skyward, the officials and vendor trailers are rolling in and the trick road bed "dirt" for the Global Rally Cross event August 4 is being trucked aboard around the clock. Tickets are now available for the four days of X Games at Irwindale Event Center.

Compiled by SEMA Editors

	"EZ" Rick Mooneyham claimed first place at the recent American Rocksports Challenge. Photo by: Thom Kingston

First-Ever ULTRA4 Win for "EZ" Rick Mooneyham
Driver "EZ" Rick Mooneyham claimed first place at the recent American Rocksports Challenge, held at Miller Motorsports Park in Tooele, Utah, finishing nearly 45 seconds ahead of Shannon Campbell. The American Rocksports Challenge is the third and final race in the Trail-Gear Western Regional ULTRA4 Series. Campbell finished second and 2013 Rookie Jake Hallenbeck took his first podium finishing in third. The top 10 non-qualified drivers also earned a spot in the 2014 Griffin King of The Hammers.

The final 4WD Hardware Eastern Regional series race will be held in Hot Springs, Arkansas, at the Superlift Park, August 16–17. The Nitto Tire National Championship will be held September 27, on Moapa Indian Reservation Land near Las Vegas.

Andy Lee has one first-place finish, three second-place finishes and two record laps since switching to an AEM Infinity ECU.

Best IT Racing's Andy Lee Continues String of Poles and Podiums in Infinity Ecu-Tuned Pirelli World Challenge GTS Chevy Camaro
Best IT Racing's Andy Lee pilots the #20 Bondurant/Crown Seven Chevy Camaro, and since the team’s addition of an AEM Infinity ECU on the LS3 engine, Lee has started from the Motul Pole Position three times (COTA2, Detroit1 and Lime Rock1), has one first-place finish (COTA2), three second-place finishes (COTA1, Lime Rock 1 and Toronto) and two record fast laps at COTA. Lee has also started in the second position two times since switching to the Infinity.

	Irwindale Event Center is being prepped for the 2013 Los Angeles X Games.

X Games Construction Begins in Irwindale
Irwindale Event Center has officially begun its transformation into one of the two Los Angeles sites for the 2013 Los Angeles X Games. The tall scaffolding for the "Big Air" skateboard and bicycle shows, August 1–2, is heading skyward, the officials and vendor trailers are rolling in and the trick road bed "dirt" for the Global Rally Cross event August 4 is being trucked aboard around the clock. Tickets are now available for the four days of X Games at Irwindale Event Center.

By SEMA Editors

	Tom Gattuso of SEMA helped lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

To help SEMA members prepare for the Show, the SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investment. Preparing for the Show is a tremendous task, and to successfully navigate the logistical and operational aspects involved, a strategy is needed.

The first session in the series covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes.

The previously conducted session is available now for SEMA members to view free of charge.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes.

By SEMA Editors

	Tom Gattuso of SEMA helped lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

To help SEMA members prepare for the Show, the SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investment. Preparing for the Show is a tremendous task, and to successfully navigate the logistical and operational aspects involved, a strategy is needed.

The first session in the series covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes.

The previously conducted session is available now for SEMA members to view free of charge.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes.

By SEMA Editors

	Tom Gattuso of SEMA helped lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

To help SEMA members prepare for the Show, the SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investment. Preparing for the Show is a tremendous task, and to successfully navigate the logistical and operational aspects involved, a strategy is needed.

The first session in the series covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes.

The previously conducted session is available now for SEMA members to view free of charge.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes.

By SEMA Editors

	Tom Gattuso of SEMA helped lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

To help SEMA members prepare for the Show, the SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investment. Preparing for the Show is a tremendous task, and to successfully navigate the logistical and operational aspects involved, a strategy is needed.

The first session in the series covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes.

The previously conducted session is available now for SEMA members to view free of charge.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes.