News | Specialty Equipment Market Association (SEMA)

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tue, 10/01/2013 - 13:38

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

	Auto accessories and parts sold via e-commerce move rapidly through the shipping process and represent a tremendous growth opportunity.

The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.

The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

It is clear that the popularity and potential for online retailing of automotive parts can be a benefit to the industry. While the idea of changing business models to include e-commerce might seem daunting to some, the benefits can be reduced costs, increased sales, improved customer service and, ultimately, loyalty.

Before You Accelerate Toward e-Commerce

Making the decision to engage in e-commerce is one thing, but it’s important to understand all of the factors that will influence this decision before moving forward. Embracing e-commerce is much more than putting up an online storefront. It’s changing your business and sales model, your channel relationships, your supply chain, and quite possibly your company vision and culture. Consider these important factors as you explore the e-commerce option for your business:

Channel Considerations

Adopting e-commerce is likely to have significant impacts on your channel strategy as well as your relationships with existing channel partners. Manufacturers should map out what their channel strategy looks like today and how it will change when factoring in e-commerce. There are best practices for taking advantage of e-commerce while still keeping distributor and retailer networks happy. Should you move less profitable customers online? Do you offer a different brand for your online customers? What additional e-commerce sites will you leverage to drive sales? Early and constant communication of these strategies with valuable distribution partners will go a long way in maintaining relationships while developing an e-commerce channel.

Inventory Management

	Modern technology provides up-to-date proof of delivery for auto accessories.

Inventory management was considered a difficult task long before companies were adding e-commerce to their business models, and it only becomes more challenging with the addition of this new sales channel. Decisions such as where to store inventory and how much inventory should be kept on hand to fulfill e-commerce customer expectations of faster order turn-around are hard to make without a detailed picture of what your new sales channels and levels of demand will look like. You should first take stock of what current customer expectations are and how potential competitors are serving the market today. This information can assist in developing your fulfillment model to meet or exceed customer expectations.

Supply Chain

Adding a new and unfamiliar channel to your supply chain can cause unpredictable variables to increase exponentially. Will e-commerce increase the amount of inventory and warehouse space you need or decrease it? Will it change your customer base and therefore require changes to your distribution network? Your offering will now be visible to overseas markets, but are you ready to export? These are just a few of the many questions to ask and answer to make digital commerce work for both you and your customers. If you’re not sure where to start when it comes to addressing these questions, consider partnering with a demand-planning or supply-chain expert as you adopt an e-commerce platform.

The Customer Experience

UPS My Choice gives consumers options to choose rescheduling and rerouting of deliveries to fit their busy lives.

Never before has the notion of the customer experience been more important than it is today. Customers are driving the supply chain, and the companies that provide the best experience are more likely to benefit from repeat business. In the future, UPS will share findings from its 2013 study that included automotive parts and accessories online shoppers. The survey—conducted by comScore and commissioned by UPS—found that one of the most important factors driving today’s online shoppers is the customer experience. Key to the e-commerce experience was the ability for customers to pick from a range of delivery options, take advantage of hassle-free return processes and have online visibility of their shipments. Sellers who best meet and manage their online experience may have a more meaningful advantage.

Before you do anything, it’s important to conduct an in-depth analysis of your business, your sales channels and your supply chain as a whole to ensure that you are set up to capitalize on e-commerce adoption. Some third-party logistics providers can help you with these discussions, especially providers with expertise in the automotive aftermarket. Engaging professionals not only will help you to get started on the right foot, but can reduce the risk of negative customer experiences that could damage your brand. Perhaps most importantly, they can help you begin to take advantage of this key growth market sooner rather than later.

To learn more, visit here for e-commerce logistics insights or stop by UPS booth #30221 during the 2013 SEMA Show.

Kristin DeBates is the automotive marketing manager for UPS.

Fast Facts

Tue, 10/01/2013 - 11:22

SEMA News—October 2013

INDUSTRY NEWS

Fast Facts

Hotchkis Sport Suspension opened a new East Coast location—Hotchkis Performance East. Located at the epicenter of motorsports engineering in Mooresville, North Carolina—home to dozens of NASCAR and NHRA teams—the new facility offers custom fabrication services, safety-equipment design and installation, suspension installation and race-car prep to enthusiasts and professional racers alike. Hotchkis Performance East also provides additional new-product manufacturing, development and distribution capabilities to speed up the R&D process and reduce product delivery times to Hotchkis customers and distributors. Hotchkis Sport Suspension, Santa Fe Springs, CA; 877-466-7655.		“Motorz,” part of Duke Networks, has hired Steve Garrett as production manager. Garrett has been a producer, director and production manager for more than 20 years, with 12 years of experience managing his own small production company, Always Moving Pictures Inc. He has worked on a variety of projects, including commercials, reality shows, marketing videos, documentaries, educational films, corporate events, feature films and Internet content. Garrett will manage and organize production planning and implementation of each episode, working closely with “Motorz” production, communication, business-development and account-management staff. Duke Networks, San Diego, CA; 858-935-7300.

Online retailer RealTruck.com announced that Andre Palmier has joined the company as its marketing specialist. Palmier has previous experience in e-commerce and will be focusing his work on social media and e-mail marketing. His professional background and determined work ethic make him a strong fit for the position, filling a vital need for the growing online enterprise. RealTruck.com, Jamestown, ND; 877-216-5446.		MSD Performance has named Robert Campbell the company’s marketing services manager. Campbell, who has worked at MSD since 2005, will be in charge of managing and directing the company’s marketing services team. MSD has an internal graphic and creative department established to support the needs of the market and its marketing department. Campbell started at MSD in the graphics department as a graphic designer in 2005 and utilized his skills in print design, illustration, photography and videography. MSD Performance, El Paso, TX; 915-857-5200.

Jessi Combs was named WyoTech’s official spokesperson in May. After graduating from WyoTech’s Laramie campus in 2004, Combs became a successful fabricator and television personality. She will represent the school at selected events and speak to students at WyoTech campuses across the country. Combs was a guest fabricator on the set of “Overhaulin’” and was the co-host of “Xtreme 4x4,” part of the Powerblock series on Spike TV. She held that position for four years and more than 90 episodes. WyoTech, Laramie, WY; 307-742-3776.		QA1 promoted Melissa Scoles to company president. Scoles has been associated with QA1 since she was a teenager. She started at the company folding boxes and worked the company’s trade shows during college. She then worked through every department at the company, taking a break to get outside experience and attain her MBA from Carlson School of Management. She studied in both Europe and Asia while earning her degrees. When she returned in January of 2011, she joined the QA1 team again as vice president of marketing, to be quickly promoted to executive vice president and now president. QA1, Lakeville, MN; 952-985-5675.

BettsHD has hired Alan Beals as global account manager. He will be responsible for key account sales for the company’s heavy-duty component manufacturing division. Beals is BettsHD’s second global account manager, joining Mark Baker to provide an experienced resource to BettsHD’s strategic relationships. Beals most recently served Band-It-Ibex, where he was national sales manager. He previously worked for Fleetline/Hogebuilt/Nuline (Berkshire Hathaway) from 2003 to 2009 as OEM sales manager, where he was responsible for the sale of spray-suppression products. Betts Spring Manufacturing, Fresno, CA; 559-498-3304.		Donaldson Co. Inc. has appointed Andrew Cecere to its board of directors. The addition of Cecere brings the Donaldson board of directors to 11 members. Cecere is the vice chairman and financial officer of U.S. Bancorp, a position he has held since 2007. He previously served as vice chairman of wealth management and securities services of U.S. Bancorp. “Andy has a great track record of managing large multi-division banking businesses,” said Donaldson CEO Bill Cook.

Meyer Distributing Inc. has added locations in Abilene and Lubbock, Texas. The cross-docks will have a direct feed from Meyer’s distribution hub in Dallas, Texas, which houses one of the largest inventories of automotive accessories in the nation. “Our recent expansion in California is allowing us to achieve additional deliveries in markets that are on the way, such as West Texas and New Mexico,” said Jeff Braun, CFO of Meyer. “When we can improve delivery times and service with little to no additional cost, that’s a win-win.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.		Design Engineering Inc. announced the completion of a new 12,000-sq.-ft. warehouse addition. The goal was to increase efficiency for warehouse supply and delivery, R&D and office management. The new warehouse doubles the size of the company’s prior space at its headquarters in Avon Lake, Ohio. The majority of the building is devoted to inventory processing, with all raw materials and finished goods consolidated in one centralized large area for easy loading and unloading by pallet truck. Design Engineering Inc., Avon Lake, OH; 800-264-9482.

Ken-Tool announced that Wheelcare Ltd., based in Dublin, Ireland, is now a Ken-Tool distributor for its wheel and tire service bay customers. Wheelcare Ltd. has nearly 30 years of service with the Irish tire-service industry and extends its reach into the United Kingdom, Germany, Spain, Italy, Greece and other countries.		Hopkins Manufacturing Corp. announced the acquisition of Mallory. Founded in 1891, Mallory is the leading Canadian provider of winter snow tools and the North American leader in automotive window squeegees. As part of the acquisition, Hopkins will add manufacturing and distribution facilities in Blenheim, Ontario, and South Sioux City, Nebraska. The Blenheim facility will provide new capabilities in Canada to better serve the Canadian market with all Hopkins products. Hopkins Manufacturing, Emporia, KS.

Trim Parts Holdings Corp. announced the recapitalization of Parts Unlimited Interiors (PUI) of La Grange, Kentucky. PUI is a leading supplier of automotive interior restoration products. Trim Parts is a leading supplier of exterior trim parts and one of the market leaders in automotive carpet and rubber restoration products. Debbie Keithley will continue as the president of PUI. Dubin Clark & Co. of Greenwich, Connecticut, is the lead financial sponsor of both companies. Trim Parts and PUI now join their sister companies, B&M Racing, Hurst Shifters, Hurst Driveline, Flowmaster and Dinan Engineering in the Dubin Clark family of automotive brands. Trim Parts, Lebanon, OH; 513-934-0815.		Hawk Performance Group (a division of Carlisle Brake & Friction) has selected Schiefer Media as its new agency of record to manage Hawk Performance’s media buys in all forms of media. “Schiefer’s forward-thinking and creative approach to media strategy combined with their intense focus on delivering measurable results was exactly what we wanted,” said Andrew Hisey, managing director. “We have significant growth plans in place, and we expect this partnership to help propel us on our trajectory.” Hawk Performance, Chino, CA; 909-342-5200. Schiefer Media, Newport Beach, CA; 949-336-1700.

CRP Industries Inc. was recognized as a “Fit-Friendly Worksite” by The American Heart Association (AHA). The award was presented to the company along with gold status honors for meeting specific criteria for employee wellness. CRP’s facility includes an onsite gym. The company works with Wellness Solutions to provide employees with personal trainers, yoga, aerobics and Zumba classes in addition to offering a wide variety of health services, including flu shots and health screenings. Additionally, CRP offers its employees an opportunity to participate in the Weight Watchers at-work program and contributes 50% of the cost. As a Fit-Friendly worksite, CRP is honored on the AHA’s website and will be recognized at upcoming events and community functions.		Kevin Borchert from Racine, Wisconsin, was named the 2013 Mitchell 1 Automotive Technology Outstanding Student during the recent North American Council of Automotive Teachers (NACAT) conference. Mitchell 1 recognizes one U.S. or Canadian high-school senior each year for outstanding achievement in automotive technology and auto-shop repair scholastics. Borchert received a $2,500 scholarship, a check for $500 and round-trip airfare and accommodations for himself and a guest to attend the NACAT conference. Borchert graduated from Case High School in Racine, Wisconsin, in May 2012. He is currently enrolled in the automotive technician associate degree program at the Milwaukee Area Technical College and is expected to finish in October 2014. Mitchell 1, Poway, CA; 888-724-6742.

Fast Facts

Tue, 10/01/2013 - 11:22

SEMA News—October 2013

INDUSTRY NEWS

Fast Facts

Hotchkis Sport Suspension opened a new East Coast location—Hotchkis Performance East. Located at the epicenter of motorsports engineering in Mooresville, North Carolina—home to dozens of NASCAR and NHRA teams—the new facility offers custom fabrication services, safety-equipment design and installation, suspension installation and race-car prep to enthusiasts and professional racers alike. Hotchkis Performance East also provides additional new-product manufacturing, development and distribution capabilities to speed up the R&D process and reduce product delivery times to Hotchkis customers and distributors. Hotchkis Sport Suspension, Santa Fe Springs, CA; 877-466-7655.		“Motorz,” part of Duke Networks, has hired Steve Garrett as production manager. Garrett has been a producer, director and production manager for more than 20 years, with 12 years of experience managing his own small production company, Always Moving Pictures Inc. He has worked on a variety of projects, including commercials, reality shows, marketing videos, documentaries, educational films, corporate events, feature films and Internet content. Garrett will manage and organize production planning and implementation of each episode, working closely with “Motorz” production, communication, business-development and account-management staff. Duke Networks, San Diego, CA; 858-935-7300.

Online retailer RealTruck.com announced that Andre Palmier has joined the company as its marketing specialist. Palmier has previous experience in e-commerce and will be focusing his work on social media and e-mail marketing. His professional background and determined work ethic make him a strong fit for the position, filling a vital need for the growing online enterprise. RealTruck.com, Jamestown, ND; 877-216-5446.		MSD Performance has named Robert Campbell the company’s marketing services manager. Campbell, who has worked at MSD since 2005, will be in charge of managing and directing the company’s marketing services team. MSD has an internal graphic and creative department established to support the needs of the market and its marketing department. Campbell started at MSD in the graphics department as a graphic designer in 2005 and utilized his skills in print design, illustration, photography and videography. MSD Performance, El Paso, TX; 915-857-5200.

Jessi Combs was named WyoTech’s official spokesperson in May. After graduating from WyoTech’s Laramie campus in 2004, Combs became a successful fabricator and television personality. She will represent the school at selected events and speak to students at WyoTech campuses across the country. Combs was a guest fabricator on the set of “Overhaulin’” and was the co-host of “Xtreme 4x4,” part of the Powerblock series on Spike TV. She held that position for four years and more than 90 episodes. WyoTech, Laramie, WY; 307-742-3776.		QA1 promoted Melissa Scoles to company president. Scoles has been associated with QA1 since she was a teenager. She started at the company folding boxes and worked the company’s trade shows during college. She then worked through every department at the company, taking a break to get outside experience and attain her MBA from Carlson School of Management. She studied in both Europe and Asia while earning her degrees. When she returned in January of 2011, she joined the QA1 team again as vice president of marketing, to be quickly promoted to executive vice president and now president. QA1, Lakeville, MN; 952-985-5675.

BettsHD has hired Alan Beals as global account manager. He will be responsible for key account sales for the company’s heavy-duty component manufacturing division. Beals is BettsHD’s second global account manager, joining Mark Baker to provide an experienced resource to BettsHD’s strategic relationships. Beals most recently served Band-It-Ibex, where he was national sales manager. He previously worked for Fleetline/Hogebuilt/Nuline (Berkshire Hathaway) from 2003 to 2009 as OEM sales manager, where he was responsible for the sale of spray-suppression products. Betts Spring Manufacturing, Fresno, CA; 559-498-3304.		Donaldson Co. Inc. has appointed Andrew Cecere to its board of directors. The addition of Cecere brings the Donaldson board of directors to 11 members. Cecere is the vice chairman and financial officer of U.S. Bancorp, a position he has held since 2007. He previously served as vice chairman of wealth management and securities services of U.S. Bancorp. “Andy has a great track record of managing large multi-division banking businesses,” said Donaldson CEO Bill Cook.

Meyer Distributing Inc. has added locations in Abilene and Lubbock, Texas. The cross-docks will have a direct feed from Meyer’s distribution hub in Dallas, Texas, which houses one of the largest inventories of automotive accessories in the nation. “Our recent expansion in California is allowing us to achieve additional deliveries in markets that are on the way, such as West Texas and New Mexico,” said Jeff Braun, CFO of Meyer. “When we can improve delivery times and service with little to no additional cost, that’s a win-win.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.		Design Engineering Inc. announced the completion of a new 12,000-sq.-ft. warehouse addition. The goal was to increase efficiency for warehouse supply and delivery, R&D and office management. The new warehouse doubles the size of the company’s prior space at its headquarters in Avon Lake, Ohio. The majority of the building is devoted to inventory processing, with all raw materials and finished goods consolidated in one centralized large area for easy loading and unloading by pallet truck. Design Engineering Inc., Avon Lake, OH; 800-264-9482.

Ken-Tool announced that Wheelcare Ltd., based in Dublin, Ireland, is now a Ken-Tool distributor for its wheel and tire service bay customers. Wheelcare Ltd. has nearly 30 years of service with the Irish tire-service industry and extends its reach into the United Kingdom, Germany, Spain, Italy, Greece and other countries.		Hopkins Manufacturing Corp. announced the acquisition of Mallory. Founded in 1891, Mallory is the leading Canadian provider of winter snow tools and the North American leader in automotive window squeegees. As part of the acquisition, Hopkins will add manufacturing and distribution facilities in Blenheim, Ontario, and South Sioux City, Nebraska. The Blenheim facility will provide new capabilities in Canada to better serve the Canadian market with all Hopkins products. Hopkins Manufacturing, Emporia, KS.

Trim Parts Holdings Corp. announced the recapitalization of Parts Unlimited Interiors (PUI) of La Grange, Kentucky. PUI is a leading supplier of automotive interior restoration products. Trim Parts is a leading supplier of exterior trim parts and one of the market leaders in automotive carpet and rubber restoration products. Debbie Keithley will continue as the president of PUI. Dubin Clark & Co. of Greenwich, Connecticut, is the lead financial sponsor of both companies. Trim Parts and PUI now join their sister companies, B&M Racing, Hurst Shifters, Hurst Driveline, Flowmaster and Dinan Engineering in the Dubin Clark family of automotive brands. Trim Parts, Lebanon, OH; 513-934-0815.		Hawk Performance Group (a division of Carlisle Brake & Friction) has selected Schiefer Media as its new agency of record to manage Hawk Performance’s media buys in all forms of media. “Schiefer’s forward-thinking and creative approach to media strategy combined with their intense focus on delivering measurable results was exactly what we wanted,” said Andrew Hisey, managing director. “We have significant growth plans in place, and we expect this partnership to help propel us on our trajectory.” Hawk Performance, Chino, CA; 909-342-5200. Schiefer Media, Newport Beach, CA; 949-336-1700.

CRP Industries Inc. was recognized as a “Fit-Friendly Worksite” by The American Heart Association (AHA). The award was presented to the company along with gold status honors for meeting specific criteria for employee wellness. CRP’s facility includes an onsite gym. The company works with Wellness Solutions to provide employees with personal trainers, yoga, aerobics and Zumba classes in addition to offering a wide variety of health services, including flu shots and health screenings. Additionally, CRP offers its employees an opportunity to participate in the Weight Watchers at-work program and contributes 50% of the cost. As a Fit-Friendly worksite, CRP is honored on the AHA’s website and will be recognized at upcoming events and community functions.		Kevin Borchert from Racine, Wisconsin, was named the 2013 Mitchell 1 Automotive Technology Outstanding Student during the recent North American Council of Automotive Teachers (NACAT) conference. Mitchell 1 recognizes one U.S. or Canadian high-school senior each year for outstanding achievement in automotive technology and auto-shop repair scholastics. Borchert received a $2,500 scholarship, a check for $500 and round-trip airfare and accommodations for himself and a guest to attend the NACAT conference. Borchert graduated from Case High School in Racine, Wisconsin, in May 2012. He is currently enrolled in the automotive technician associate degree program at the Milwaukee Area Technical College and is expected to finish in October 2014. Mitchell 1, Poway, CA; 888-724-6742.

Fast Facts

Tue, 10/01/2013 - 11:22

SEMA News—October 2013

INDUSTRY NEWS

Fast Facts

Hotchkis Sport Suspension opened a new East Coast location—Hotchkis Performance East. Located at the epicenter of motorsports engineering in Mooresville, North Carolina—home to dozens of NASCAR and NHRA teams—the new facility offers custom fabrication services, safety-equipment design and installation, suspension installation and race-car prep to enthusiasts and professional racers alike. Hotchkis Performance East also provides additional new-product manufacturing, development and distribution capabilities to speed up the R&D process and reduce product delivery times to Hotchkis customers and distributors. Hotchkis Sport Suspension, Santa Fe Springs, CA; 877-466-7655.		“Motorz,” part of Duke Networks, has hired Steve Garrett as production manager. Garrett has been a producer, director and production manager for more than 20 years, with 12 years of experience managing his own small production company, Always Moving Pictures Inc. He has worked on a variety of projects, including commercials, reality shows, marketing videos, documentaries, educational films, corporate events, feature films and Internet content. Garrett will manage and organize production planning and implementation of each episode, working closely with “Motorz” production, communication, business-development and account-management staff. Duke Networks, San Diego, CA; 858-935-7300.

Online retailer RealTruck.com announced that Andre Palmier has joined the company as its marketing specialist. Palmier has previous experience in e-commerce and will be focusing his work on social media and e-mail marketing. His professional background and determined work ethic make him a strong fit for the position, filling a vital need for the growing online enterprise. RealTruck.com, Jamestown, ND; 877-216-5446.		MSD Performance has named Robert Campbell the company’s marketing services manager. Campbell, who has worked at MSD since 2005, will be in charge of managing and directing the company’s marketing services team. MSD has an internal graphic and creative department established to support the needs of the market and its marketing department. Campbell started at MSD in the graphics department as a graphic designer in 2005 and utilized his skills in print design, illustration, photography and videography. MSD Performance, El Paso, TX; 915-857-5200.

Jessi Combs was named WyoTech’s official spokesperson in May. After graduating from WyoTech’s Laramie campus in 2004, Combs became a successful fabricator and television personality. She will represent the school at selected events and speak to students at WyoTech campuses across the country. Combs was a guest fabricator on the set of “Overhaulin’” and was the co-host of “Xtreme 4x4,” part of the Powerblock series on Spike TV. She held that position for four years and more than 90 episodes. WyoTech, Laramie, WY; 307-742-3776.		QA1 promoted Melissa Scoles to company president. Scoles has been associated with QA1 since she was a teenager. She started at the company folding boxes and worked the company’s trade shows during college. She then worked through every department at the company, taking a break to get outside experience and attain her MBA from Carlson School of Management. She studied in both Europe and Asia while earning her degrees. When she returned in January of 2011, she joined the QA1 team again as vice president of marketing, to be quickly promoted to executive vice president and now president. QA1, Lakeville, MN; 952-985-5675.

BettsHD has hired Alan Beals as global account manager. He will be responsible for key account sales for the company’s heavy-duty component manufacturing division. Beals is BettsHD’s second global account manager, joining Mark Baker to provide an experienced resource to BettsHD’s strategic relationships. Beals most recently served Band-It-Ibex, where he was national sales manager. He previously worked for Fleetline/Hogebuilt/Nuline (Berkshire Hathaway) from 2003 to 2009 as OEM sales manager, where he was responsible for the sale of spray-suppression products. Betts Spring Manufacturing, Fresno, CA; 559-498-3304.		Donaldson Co. Inc. has appointed Andrew Cecere to its board of directors. The addition of Cecere brings the Donaldson board of directors to 11 members. Cecere is the vice chairman and financial officer of U.S. Bancorp, a position he has held since 2007. He previously served as vice chairman of wealth management and securities services of U.S. Bancorp. “Andy has a great track record of managing large multi-division banking businesses,” said Donaldson CEO Bill Cook.

Meyer Distributing Inc. has added locations in Abilene and Lubbock, Texas. The cross-docks will have a direct feed from Meyer’s distribution hub in Dallas, Texas, which houses one of the largest inventories of automotive accessories in the nation. “Our recent expansion in California is allowing us to achieve additional deliveries in markets that are on the way, such as West Texas and New Mexico,” said Jeff Braun, CFO of Meyer. “When we can improve delivery times and service with little to no additional cost, that’s a win-win.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.		Design Engineering Inc. announced the completion of a new 12,000-sq.-ft. warehouse addition. The goal was to increase efficiency for warehouse supply and delivery, R&D and office management. The new warehouse doubles the size of the company’s prior space at its headquarters in Avon Lake, Ohio. The majority of the building is devoted to inventory processing, with all raw materials and finished goods consolidated in one centralized large area for easy loading and unloading by pallet truck. Design Engineering Inc., Avon Lake, OH; 800-264-9482.

Ken-Tool announced that Wheelcare Ltd., based in Dublin, Ireland, is now a Ken-Tool distributor for its wheel and tire service bay customers. Wheelcare Ltd. has nearly 30 years of service with the Irish tire-service industry and extends its reach into the United Kingdom, Germany, Spain, Italy, Greece and other countries.		Hopkins Manufacturing Corp. announced the acquisition of Mallory. Founded in 1891, Mallory is the leading Canadian provider of winter snow tools and the North American leader in automotive window squeegees. As part of the acquisition, Hopkins will add manufacturing and distribution facilities in Blenheim, Ontario, and South Sioux City, Nebraska. The Blenheim facility will provide new capabilities in Canada to better serve the Canadian market with all Hopkins products. Hopkins Manufacturing, Emporia, KS.

Trim Parts Holdings Corp. announced the recapitalization of Parts Unlimited Interiors (PUI) of La Grange, Kentucky. PUI is a leading supplier of automotive interior restoration products. Trim Parts is a leading supplier of exterior trim parts and one of the market leaders in automotive carpet and rubber restoration products. Debbie Keithley will continue as the president of PUI. Dubin Clark & Co. of Greenwich, Connecticut, is the lead financial sponsor of both companies. Trim Parts and PUI now join their sister companies, B&M Racing, Hurst Shifters, Hurst Driveline, Flowmaster and Dinan Engineering in the Dubin Clark family of automotive brands. Trim Parts, Lebanon, OH; 513-934-0815.		Hawk Performance Group (a division of Carlisle Brake & Friction) has selected Schiefer Media as its new agency of record to manage Hawk Performance’s media buys in all forms of media. “Schiefer’s forward-thinking and creative approach to media strategy combined with their intense focus on delivering measurable results was exactly what we wanted,” said Andrew Hisey, managing director. “We have significant growth plans in place, and we expect this partnership to help propel us on our trajectory.” Hawk Performance, Chino, CA; 909-342-5200. Schiefer Media, Newport Beach, CA; 949-336-1700.

CRP Industries Inc. was recognized as a “Fit-Friendly Worksite” by The American Heart Association (AHA). The award was presented to the company along with gold status honors for meeting specific criteria for employee wellness. CRP’s facility includes an onsite gym. The company works with Wellness Solutions to provide employees with personal trainers, yoga, aerobics and Zumba classes in addition to offering a wide variety of health services, including flu shots and health screenings. Additionally, CRP offers its employees an opportunity to participate in the Weight Watchers at-work program and contributes 50% of the cost. As a Fit-Friendly worksite, CRP is honored on the AHA’s website and will be recognized at upcoming events and community functions.		Kevin Borchert from Racine, Wisconsin, was named the 2013 Mitchell 1 Automotive Technology Outstanding Student during the recent North American Council of Automotive Teachers (NACAT) conference. Mitchell 1 recognizes one U.S. or Canadian high-school senior each year for outstanding achievement in automotive technology and auto-shop repair scholastics. Borchert received a $2,500 scholarship, a check for $500 and round-trip airfare and accommodations for himself and a guest to attend the NACAT conference. Borchert graduated from Case High School in Racine, Wisconsin, in May 2012. He is currently enrolled in the automotive technician associate degree program at the Milwaukee Area Technical College and is expected to finish in October 2014. Mitchell 1, Poway, CA; 888-724-6742.

Fast Facts

Tue, 10/01/2013 - 11:22

SEMA News—October 2013

INDUSTRY NEWS

Fast Facts

Hotchkis Sport Suspension opened a new East Coast location—Hotchkis Performance East. Located at the epicenter of motorsports engineering in Mooresville, North Carolina—home to dozens of NASCAR and NHRA teams—the new facility offers custom fabrication services, safety-equipment design and installation, suspension installation and race-car prep to enthusiasts and professional racers alike. Hotchkis Performance East also provides additional new-product manufacturing, development and distribution capabilities to speed up the R&D process and reduce product delivery times to Hotchkis customers and distributors. Hotchkis Sport Suspension, Santa Fe Springs, CA; 877-466-7655.		“Motorz,” part of Duke Networks, has hired Steve Garrett as production manager. Garrett has been a producer, director and production manager for more than 20 years, with 12 years of experience managing his own small production company, Always Moving Pictures Inc. He has worked on a variety of projects, including commercials, reality shows, marketing videos, documentaries, educational films, corporate events, feature films and Internet content. Garrett will manage and organize production planning and implementation of each episode, working closely with “Motorz” production, communication, business-development and account-management staff. Duke Networks, San Diego, CA; 858-935-7300.

Online retailer RealTruck.com announced that Andre Palmier has joined the company as its marketing specialist. Palmier has previous experience in e-commerce and will be focusing his work on social media and e-mail marketing. His professional background and determined work ethic make him a strong fit for the position, filling a vital need for the growing online enterprise. RealTruck.com, Jamestown, ND; 877-216-5446.		MSD Performance has named Robert Campbell the company’s marketing services manager. Campbell, who has worked at MSD since 2005, will be in charge of managing and directing the company’s marketing services team. MSD has an internal graphic and creative department established to support the needs of the market and its marketing department. Campbell started at MSD in the graphics department as a graphic designer in 2005 and utilized his skills in print design, illustration, photography and videography. MSD Performance, El Paso, TX; 915-857-5200.

Jessi Combs was named WyoTech’s official spokesperson in May. After graduating from WyoTech’s Laramie campus in 2004, Combs became a successful fabricator and television personality. She will represent the school at selected events and speak to students at WyoTech campuses across the country. Combs was a guest fabricator on the set of “Overhaulin’” and was the co-host of “Xtreme 4x4,” part of the Powerblock series on Spike TV. She held that position for four years and more than 90 episodes. WyoTech, Laramie, WY; 307-742-3776.		QA1 promoted Melissa Scoles to company president. Scoles has been associated with QA1 since she was a teenager. She started at the company folding boxes and worked the company’s trade shows during college. She then worked through every department at the company, taking a break to get outside experience and attain her MBA from Carlson School of Management. She studied in both Europe and Asia while earning her degrees. When she returned in January of 2011, she joined the QA1 team again as vice president of marketing, to be quickly promoted to executive vice president and now president. QA1, Lakeville, MN; 952-985-5675.

BettsHD has hired Alan Beals as global account manager. He will be responsible for key account sales for the company’s heavy-duty component manufacturing division. Beals is BettsHD’s second global account manager, joining Mark Baker to provide an experienced resource to BettsHD’s strategic relationships. Beals most recently served Band-It-Ibex, where he was national sales manager. He previously worked for Fleetline/Hogebuilt/Nuline (Berkshire Hathaway) from 2003 to 2009 as OEM sales manager, where he was responsible for the sale of spray-suppression products. Betts Spring Manufacturing, Fresno, CA; 559-498-3304.		Donaldson Co. Inc. has appointed Andrew Cecere to its board of directors. The addition of Cecere brings the Donaldson board of directors to 11 members. Cecere is the vice chairman and financial officer of U.S. Bancorp, a position he has held since 2007. He previously served as vice chairman of wealth management and securities services of U.S. Bancorp. “Andy has a great track record of managing large multi-division banking businesses,” said Donaldson CEO Bill Cook.

Meyer Distributing Inc. has added locations in Abilene and Lubbock, Texas. The cross-docks will have a direct feed from Meyer’s distribution hub in Dallas, Texas, which houses one of the largest inventories of automotive accessories in the nation. “Our recent expansion in California is allowing us to achieve additional deliveries in markets that are on the way, such as West Texas and New Mexico,” said Jeff Braun, CFO of Meyer. “When we can improve delivery times and service with little to no additional cost, that’s a win-win.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.		Design Engineering Inc. announced the completion of a new 12,000-sq.-ft. warehouse addition. The goal was to increase efficiency for warehouse supply and delivery, R&D and office management. The new warehouse doubles the size of the company’s prior space at its headquarters in Avon Lake, Ohio. The majority of the building is devoted to inventory processing, with all raw materials and finished goods consolidated in one centralized large area for easy loading and unloading by pallet truck. Design Engineering Inc., Avon Lake, OH; 800-264-9482.

Ken-Tool announced that Wheelcare Ltd., based in Dublin, Ireland, is now a Ken-Tool distributor for its wheel and tire service bay customers. Wheelcare Ltd. has nearly 30 years of service with the Irish tire-service industry and extends its reach into the United Kingdom, Germany, Spain, Italy, Greece and other countries.		Hopkins Manufacturing Corp. announced the acquisition of Mallory. Founded in 1891, Mallory is the leading Canadian provider of winter snow tools and the North American leader in automotive window squeegees. As part of the acquisition, Hopkins will add manufacturing and distribution facilities in Blenheim, Ontario, and South Sioux City, Nebraska. The Blenheim facility will provide new capabilities in Canada to better serve the Canadian market with all Hopkins products. Hopkins Manufacturing, Emporia, KS.

Trim Parts Holdings Corp. announced the recapitalization of Parts Unlimited Interiors (PUI) of La Grange, Kentucky. PUI is a leading supplier of automotive interior restoration products. Trim Parts is a leading supplier of exterior trim parts and one of the market leaders in automotive carpet and rubber restoration products. Debbie Keithley will continue as the president of PUI. Dubin Clark & Co. of Greenwich, Connecticut, is the lead financial sponsor of both companies. Trim Parts and PUI now join their sister companies, B&M Racing, Hurst Shifters, Hurst Driveline, Flowmaster and Dinan Engineering in the Dubin Clark family of automotive brands. Trim Parts, Lebanon, OH; 513-934-0815.		Hawk Performance Group (a division of Carlisle Brake & Friction) has selected Schiefer Media as its new agency of record to manage Hawk Performance’s media buys in all forms of media. “Schiefer’s forward-thinking and creative approach to media strategy combined with their intense focus on delivering measurable results was exactly what we wanted,” said Andrew Hisey, managing director. “We have significant growth plans in place, and we expect this partnership to help propel us on our trajectory.” Hawk Performance, Chino, CA; 909-342-5200. Schiefer Media, Newport Beach, CA; 949-336-1700.

CRP Industries Inc. was recognized as a “Fit-Friendly Worksite” by The American Heart Association (AHA). The award was presented to the company along with gold status honors for meeting specific criteria for employee wellness. CRP’s facility includes an onsite gym. The company works with Wellness Solutions to provide employees with personal trainers, yoga, aerobics and Zumba classes in addition to offering a wide variety of health services, including flu shots and health screenings. Additionally, CRP offers its employees an opportunity to participate in the Weight Watchers at-work program and contributes 50% of the cost. As a Fit-Friendly worksite, CRP is honored on the AHA’s website and will be recognized at upcoming events and community functions.		Kevin Borchert from Racine, Wisconsin, was named the 2013 Mitchell 1 Automotive Technology Outstanding Student during the recent North American Council of Automotive Teachers (NACAT) conference. Mitchell 1 recognizes one U.S. or Canadian high-school senior each year for outstanding achievement in automotive technology and auto-shop repair scholastics. Borchert received a $2,500 scholarship, a check for $500 and round-trip airfare and accommodations for himself and a guest to attend the NACAT conference. Borchert graduated from Case High School in Racine, Wisconsin, in May 2012. He is currently enrolled in the automotive technician associate degree program at the Milwaukee Area Technical College and is expected to finish in October 2014. Mitchell 1, Poway, CA; 888-724-6742.