The 2013 SEMA Show: It’s a Wrap!
Wed, 01/01/2014 - 08:35

SEMA News—January 2014

REQUIRED READING

The 2013 SEMA Show: It’s a Wrap!

More than 2,100 companies have already secured space for the 2013 event, including 500 first-time exhibitors. The Show is designed to provide manufacturers of automotive products and accessories with a venue to connect to and do business with buyers from throughout the world, so the better informed exhibitors are, the more successful their experience will be. The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space.

The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.

One other key benefit for exhibitors was the opportunity to promote their products to the press. Media attended this year’s SEMA Show from more than 130 countries around the world. The SEMA Show’s exhibitors afforded them unprecedented access, as demonstrated by the articles listed below.

Rod & Custom magazine reviewed the 2013 SEMA Show, paying particular attention to the street-rod and custom market. Rod & Custom

Rod & Custom magazine reviewed the 2013 SEMA Show, paying particular attention to the street-rod and custom market. The publication reviewed new products from companies such as COMP Cams, American Autowire, Lokar and Dakota Digital. Each year, SEMA Show exhibitors have access to the thousands of credentialed media who attend with the purpose of reporting on the latest and greatest products available for the aftermarket industry. This exposure can create invaluable opportunities for Show exhibitors.

 
Peak Wireless Corp. received coverage from Consumer Reports for the launch of the company’s KnowMyTires product. Consumer Reports

The SEMA Show offers companies in the aftermarket industry unique chances to publicize their products. Peak Wireless Corp. received coverage from Consumer Reports for the launch of the company’s KnowMyTires product. KnowMyTires is an app available for the iPhone, allowing users to monitor their tire pressure via Bluetooth technology. A review by the country’s premier consumer publication gave Peak Wireless a huge lift in launching its product. The access to a wide range of publications in one location was an added benefit to attending this year’s Show.

   

Rod & Custom magazine reviewed the 2013 SEMA Show, paying particular attention to the street-rod and custom market.

Fox5Vegas.com

Local Las Vegas media have routinely given extensive coverage to the annual SEMA Show. This year was no exception. Fox 5 detailed the major economic impact of the SEMA Show and the positive influence the Show brings to not only the Las Vegas area but also to companies looking to promote their products. The station noted that the SEMA Show is the natural choice if a company were thinking of attending only one automotive show a year.

 
Stang TV noted that Powermaster Starters and Alternators had entered its products in the annual SEMA New Product Showcase.
StangTV

Stang TV noted that Powermaster Starters and Alternators had entered its products in the annual SEMA New Product Showcase. The Showcase is just another opportunity for companies to receive additional notice during the Show. Stang TV reported that Powermaster products are compatible with GM, Ford and MOPAR applications. Many companies leverage their exposure by partnering with OEMs, such as GM or Ford, to increase their chances of reaching the thousands of journalists who attend the Show.

Global Participation at the 2013 SEMA Show
Wed, 01/01/2014 - 08:24

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

 

Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”
U.S. exhibitors and Russian buyers participated in a roundtable held in both Russian and English to allow Russian buyers not comfortable with speaking in English to participate fully. Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”

  
Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel.

These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

The following gallery showcases international snapshots from the SEMA Show.

Chinese, Russian and Middle East Market Roundtables

The day before the SEMA Show opened was very busy for exhibitors. They not only had to set up their booths but also participated in the wide variety of educational programs offered throughout the day.

The SEMA international department sponsored three roundtables covering promising emerging markets: China, Russia and the Middle East.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA imported the two vehicles to the United States so that association members could measure these hard-to-obtain vehicles in order to make export-ready products. This program is made possible through SEMA’s partnership with the U.S. Department of Commerce. Member companies wishing to join the nearly 180 companies that have already measured one or both vehicles are urged to contact Mike Spagnola at mikes@sema.org.

 

Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. The seminar on the Russian market was the second of three roundtables on promising international markets. Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. “I really enjoyed the interactions of buyers and sellers, and I’m glad it was structured in the manner it was,” said Luke Rood, international account manager of Texas-based XPEL Technologies Corp. “Hearing the issues our international customers had opened my eyes to their difficulties and stimulated some new ideas for solutions. What a pleasant surprise it was to be involved in actual conversation with buyers and sellers versus listening to a lecture. I couldn’t take notes fast enough!”

   

 Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).
Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).

 

 Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).
Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).

   

 Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.
Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.

 

 Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.
Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.

International Happy Hour

This year marked the 10th SEMA International Happy Hour. This year marked the 10th SEMA International Happy Hour. It has become the largest international networking event for the industry, with more than 1,000 exhibitors and international buyers in attendance.

The International Happy Hour marked the second year that the U.S. Department of Commerce (DOC) used the SEMA Show as the venue to provide its Export Achievement Awards to SEMA members that have made impressive gains in international sales. The 2013 winners were Royal Purple, Stillwater/Kicker, Keystone Automotive Operations, Gibson, Dee Zee, McSweeney Designs and Radflo Suspension Technology. U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (top left) presented the awards. On the top row far right was SEMA Chairman Nate Shelton. Noted one of the winners CEO Glenn Classen of Radflo: “Receiving the DOC Export Achievement award certainly highlights the opportunities provided by both SEMA and the DOC. By taking parts in the SEMA programs, Radflo has been able to make contact with companies we would usually not be able to interact with. We have experienced excellent growth in our export markets. Added DeeZee’s Vice President Jason Mrachina: “Dee Zee is honored to be recognized by with the DOC Export Achievement Award. Our company met with a record number of export customers at this year’s SEMA Show. The international buyers in our booth were excited about our products and willing to place orders. Jeffrey Hunter from McSweeney also weighed in. “We are grateful beyond words to have our export initiatives celebrated in this manner and look forward to working alongside SEMA and the DOC in an even greater capacity going forward to gain and sustain further momentum for the sale of our pinnacle quality, American-made products to emerging markets and hot-spot regions around the globe.”

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire during a tour of companies that have participated in SEMA’s Middle East and/or China programs. These low-cost programs allow members to network with pre-vetted buyers and exhibit at a local event. Through a partnership with the U.S. DOC, qualified U.S. participants are eligible for grants to defray the costs of participating. Coker Tire participated on the 2013 SEMA trip to the Middle East.

 

The International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show weekThe International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show week, immediately after the Show closes for the day.

Exhibitors, buyers and international media stop by for a libation and some conversation. The venue is also scene of the Global Media Award presentations and the U.S. Department of Commerce (DOC) Export Achievement Awards.

   

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center A number of exhibitors spent from 11:00 a.m.–4:00 p.m. on the day before the opening of the SEMA Show attending three roundtables on the Russian, Middle East and Chinese markets.

Lunch was provided to enable networking during the breaks.

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center
forefront) of K&N spoke during a break between roundtables.

 

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials, including Chandra Brown (third from right). Sitting across from her was Dan Green (third from left in striped shirt), the director of the U.S. Trade Facilitation Office in China. Also attending was Eduard Rotyberg (white shirt next to Brown), senior international trade specialist and global automotive team leader for the U.S. Department of Commerce, and Liz Couch (red jacket), international economist with the U.S. Department of Commerce auto team.

   

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire

Some of the participants in the U.S.-Middle East roundtable posed for a picture. In the center in the black and white shirt was Chandra Brown, deputy assistant secretary of the U.S. Department of Commerce. Next to her in the blue suit was Saif Al Midfa, director of the Sharjah Expo Center and the organizer of the Middle East Motor Tuning Show (MEMTS), which features vehicle customization. SEMA is organizing a trip to the region for members. It is scheduled for March 11–14 and will include exhibiting at the MEMTS. For more information visit www.sema.org/middleeast.

 

In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries.In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries. The journalists were selected to serve as Global Media Award judges and charged with picking 10 products from the New Products Showcase that they believed would sell best in their home markets. Peter Liklitov (left) of Polny Privod 4x4 and fellow Russian journalist Andrey Sudbin (right) from Offroad Drive participated. Next month’s SEMA News international column will feature interviews with Liklitov, Sudbin and their fellow journalists from key global markets.

   

 Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.
Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.

 

 Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013.
Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013. Pictured shaking hands is Escort CEO John Larson. Looking on is Rich Parks, the company’s new-business development product manager.

Global Participation at the 2013 SEMA Show
Wed, 01/01/2014 - 08:24

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

 

Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”
U.S. exhibitors and Russian buyers participated in a roundtable held in both Russian and English to allow Russian buyers not comfortable with speaking in English to participate fully. Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”

  
Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel.

These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

The following gallery showcases international snapshots from the SEMA Show.

Chinese, Russian and Middle East Market Roundtables

The day before the SEMA Show opened was very busy for exhibitors. They not only had to set up their booths but also participated in the wide variety of educational programs offered throughout the day.

The SEMA international department sponsored three roundtables covering promising emerging markets: China, Russia and the Middle East.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA imported the two vehicles to the United States so that association members could measure these hard-to-obtain vehicles in order to make export-ready products. This program is made possible through SEMA’s partnership with the U.S. Department of Commerce. Member companies wishing to join the nearly 180 companies that have already measured one or both vehicles are urged to contact Mike Spagnola at mikes@sema.org.

 

Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. The seminar on the Russian market was the second of three roundtables on promising international markets. Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. “I really enjoyed the interactions of buyers and sellers, and I’m glad it was structured in the manner it was,” said Luke Rood, international account manager of Texas-based XPEL Technologies Corp. “Hearing the issues our international customers had opened my eyes to their difficulties and stimulated some new ideas for solutions. What a pleasant surprise it was to be involved in actual conversation with buyers and sellers versus listening to a lecture. I couldn’t take notes fast enough!”

   

 Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).
Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).

 

 Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).
Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).

   

 Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.
Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.

 

 Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.
Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.

International Happy Hour

This year marked the 10th SEMA International Happy Hour. This year marked the 10th SEMA International Happy Hour. It has become the largest international networking event for the industry, with more than 1,000 exhibitors and international buyers in attendance.

The International Happy Hour marked the second year that the U.S. Department of Commerce (DOC) used the SEMA Show as the venue to provide its Export Achievement Awards to SEMA members that have made impressive gains in international sales. The 2013 winners were Royal Purple, Stillwater/Kicker, Keystone Automotive Operations, Gibson, Dee Zee, McSweeney Designs and Radflo Suspension Technology. U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (top left) presented the awards. On the top row far right was SEMA Chairman Nate Shelton. Noted one of the winners CEO Glenn Classen of Radflo: “Receiving the DOC Export Achievement award certainly highlights the opportunities provided by both SEMA and the DOC. By taking parts in the SEMA programs, Radflo has been able to make contact with companies we would usually not be able to interact with. We have experienced excellent growth in our export markets. Added DeeZee’s Vice President Jason Mrachina: “Dee Zee is honored to be recognized by with the DOC Export Achievement Award. Our company met with a record number of export customers at this year’s SEMA Show. The international buyers in our booth were excited about our products and willing to place orders. Jeffrey Hunter from McSweeney also weighed in. “We are grateful beyond words to have our export initiatives celebrated in this manner and look forward to working alongside SEMA and the DOC in an even greater capacity going forward to gain and sustain further momentum for the sale of our pinnacle quality, American-made products to emerging markets and hot-spot regions around the globe.”

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire during a tour of companies that have participated in SEMA’s Middle East and/or China programs. These low-cost programs allow members to network with pre-vetted buyers and exhibit at a local event. Through a partnership with the U.S. DOC, qualified U.S. participants are eligible for grants to defray the costs of participating. Coker Tire participated on the 2013 SEMA trip to the Middle East.

 

The International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show weekThe International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show week, immediately after the Show closes for the day.

Exhibitors, buyers and international media stop by for a libation and some conversation. The venue is also scene of the Global Media Award presentations and the U.S. Department of Commerce (DOC) Export Achievement Awards.

   

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center A number of exhibitors spent from 11:00 a.m.–4:00 p.m. on the day before the opening of the SEMA Show attending three roundtables on the Russian, Middle East and Chinese markets.

Lunch was provided to enable networking during the breaks.

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center
forefront) of K&N spoke during a break between roundtables.

 

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials, including Chandra Brown (third from right). Sitting across from her was Dan Green (third from left in striped shirt), the director of the U.S. Trade Facilitation Office in China. Also attending was Eduard Rotyberg (white shirt next to Brown), senior international trade specialist and global automotive team leader for the U.S. Department of Commerce, and Liz Couch (red jacket), international economist with the U.S. Department of Commerce auto team.

   

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire

Some of the participants in the U.S.-Middle East roundtable posed for a picture. In the center in the black and white shirt was Chandra Brown, deputy assistant secretary of the U.S. Department of Commerce. Next to her in the blue suit was Saif Al Midfa, director of the Sharjah Expo Center and the organizer of the Middle East Motor Tuning Show (MEMTS), which features vehicle customization. SEMA is organizing a trip to the region for members. It is scheduled for March 11–14 and will include exhibiting at the MEMTS. For more information visit www.sema.org/middleeast.

 

In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries.In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries. The journalists were selected to serve as Global Media Award judges and charged with picking 10 products from the New Products Showcase that they believed would sell best in their home markets. Peter Liklitov (left) of Polny Privod 4x4 and fellow Russian journalist Andrey Sudbin (right) from Offroad Drive participated. Next month’s SEMA News international column will feature interviews with Liklitov, Sudbin and their fellow journalists from key global markets.

   

 Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.
Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.

 

 Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013.
Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013. Pictured shaking hands is Escort CEO John Larson. Looking on is Rich Parks, the company’s new-business development product manager.

Global Participation at the 2013 SEMA Show
Wed, 01/01/2014 - 08:24

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

 

Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”
U.S. exhibitors and Russian buyers participated in a roundtable held in both Russian and English to allow Russian buyers not comfortable with speaking in English to participate fully. Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”

  
Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel.

These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

The following gallery showcases international snapshots from the SEMA Show.

Chinese, Russian and Middle East Market Roundtables

The day before the SEMA Show opened was very busy for exhibitors. They not only had to set up their booths but also participated in the wide variety of educational programs offered throughout the day.

The SEMA international department sponsored three roundtables covering promising emerging markets: China, Russia and the Middle East.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA imported the two vehicles to the United States so that association members could measure these hard-to-obtain vehicles in order to make export-ready products. This program is made possible through SEMA’s partnership with the U.S. Department of Commerce. Member companies wishing to join the nearly 180 companies that have already measured one or both vehicles are urged to contact Mike Spagnola at mikes@sema.org.

 

Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. The seminar on the Russian market was the second of three roundtables on promising international markets. Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. “I really enjoyed the interactions of buyers and sellers, and I’m glad it was structured in the manner it was,” said Luke Rood, international account manager of Texas-based XPEL Technologies Corp. “Hearing the issues our international customers had opened my eyes to their difficulties and stimulated some new ideas for solutions. What a pleasant surprise it was to be involved in actual conversation with buyers and sellers versus listening to a lecture. I couldn’t take notes fast enough!”

   

 Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).
Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).

 

 Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).
Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).

   

 Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.
Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.

 

 Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.
Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.

International Happy Hour

This year marked the 10th SEMA International Happy Hour. This year marked the 10th SEMA International Happy Hour. It has become the largest international networking event for the industry, with more than 1,000 exhibitors and international buyers in attendance.

The International Happy Hour marked the second year that the U.S. Department of Commerce (DOC) used the SEMA Show as the venue to provide its Export Achievement Awards to SEMA members that have made impressive gains in international sales. The 2013 winners were Royal Purple, Stillwater/Kicker, Keystone Automotive Operations, Gibson, Dee Zee, McSweeney Designs and Radflo Suspension Technology. U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (top left) presented the awards. On the top row far right was SEMA Chairman Nate Shelton. Noted one of the winners CEO Glenn Classen of Radflo: “Receiving the DOC Export Achievement award certainly highlights the opportunities provided by both SEMA and the DOC. By taking parts in the SEMA programs, Radflo has been able to make contact with companies we would usually not be able to interact with. We have experienced excellent growth in our export markets. Added DeeZee’s Vice President Jason Mrachina: “Dee Zee is honored to be recognized by with the DOC Export Achievement Award. Our company met with a record number of export customers at this year’s SEMA Show. The international buyers in our booth were excited about our products and willing to place orders. Jeffrey Hunter from McSweeney also weighed in. “We are grateful beyond words to have our export initiatives celebrated in this manner and look forward to working alongside SEMA and the DOC in an even greater capacity going forward to gain and sustain further momentum for the sale of our pinnacle quality, American-made products to emerging markets and hot-spot regions around the globe.”

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire during a tour of companies that have participated in SEMA’s Middle East and/or China programs. These low-cost programs allow members to network with pre-vetted buyers and exhibit at a local event. Through a partnership with the U.S. DOC, qualified U.S. participants are eligible for grants to defray the costs of participating. Coker Tire participated on the 2013 SEMA trip to the Middle East.

 

The International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show weekThe International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show week, immediately after the Show closes for the day.

Exhibitors, buyers and international media stop by for a libation and some conversation. The venue is also scene of the Global Media Award presentations and the U.S. Department of Commerce (DOC) Export Achievement Awards.

   

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center A number of exhibitors spent from 11:00 a.m.–4:00 p.m. on the day before the opening of the SEMA Show attending three roundtables on the Russian, Middle East and Chinese markets.

Lunch was provided to enable networking during the breaks.

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center
forefront) of K&N spoke during a break between roundtables.

 

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials, including Chandra Brown (third from right). Sitting across from her was Dan Green (third from left in striped shirt), the director of the U.S. Trade Facilitation Office in China. Also attending was Eduard Rotyberg (white shirt next to Brown), senior international trade specialist and global automotive team leader for the U.S. Department of Commerce, and Liz Couch (red jacket), international economist with the U.S. Department of Commerce auto team.

   

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire

Some of the participants in the U.S.-Middle East roundtable posed for a picture. In the center in the black and white shirt was Chandra Brown, deputy assistant secretary of the U.S. Department of Commerce. Next to her in the blue suit was Saif Al Midfa, director of the Sharjah Expo Center and the organizer of the Middle East Motor Tuning Show (MEMTS), which features vehicle customization. SEMA is organizing a trip to the region for members. It is scheduled for March 11–14 and will include exhibiting at the MEMTS. For more information visit www.sema.org/middleeast.

 

In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries.In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries. The journalists were selected to serve as Global Media Award judges and charged with picking 10 products from the New Products Showcase that they believed would sell best in their home markets. Peter Liklitov (left) of Polny Privod 4x4 and fellow Russian journalist Andrey Sudbin (right) from Offroad Drive participated. Next month’s SEMA News international column will feature interviews with Liklitov, Sudbin and their fellow journalists from key global markets.

   

 Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.
Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.

 

 Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013.
Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013. Pictured shaking hands is Escort CEO John Larson. Looking on is Rich Parks, the company’s new-business development product manager.

Global Participation at the 2013 SEMA Show
Wed, 01/01/2014 - 08:24

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

 

Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”
U.S. exhibitors and Russian buyers participated in a roundtable held in both Russian and English to allow Russian buyers not comfortable with speaking in English to participate fully. Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”

  
Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel.

These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

The following gallery showcases international snapshots from the SEMA Show.

Chinese, Russian and Middle East Market Roundtables

The day before the SEMA Show opened was very busy for exhibitors. They not only had to set up their booths but also participated in the wide variety of educational programs offered throughout the day.

The SEMA international department sponsored three roundtables covering promising emerging markets: China, Russia and the Middle East.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA imported the two vehicles to the United States so that association members could measure these hard-to-obtain vehicles in order to make export-ready products. This program is made possible through SEMA’s partnership with the U.S. Department of Commerce. Member companies wishing to join the nearly 180 companies that have already measured one or both vehicles are urged to contact Mike Spagnola at mikes@sema.org.

 

Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. The seminar on the Russian market was the second of three roundtables on promising international markets. Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. “I really enjoyed the interactions of buyers and sellers, and I’m glad it was structured in the manner it was,” said Luke Rood, international account manager of Texas-based XPEL Technologies Corp. “Hearing the issues our international customers had opened my eyes to their difficulties and stimulated some new ideas for solutions. What a pleasant surprise it was to be involved in actual conversation with buyers and sellers versus listening to a lecture. I couldn’t take notes fast enough!”

   

 Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).
Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).

 

 Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).
Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).

   

 Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.
Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.

 

 Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.
Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.

International Happy Hour

This year marked the 10th SEMA International Happy Hour. This year marked the 10th SEMA International Happy Hour. It has become the largest international networking event for the industry, with more than 1,000 exhibitors and international buyers in attendance.

The International Happy Hour marked the second year that the U.S. Department of Commerce (DOC) used the SEMA Show as the venue to provide its Export Achievement Awards to SEMA members that have made impressive gains in international sales. The 2013 winners were Royal Purple, Stillwater/Kicker, Keystone Automotive Operations, Gibson, Dee Zee, McSweeney Designs and Radflo Suspension Technology. U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (top left) presented the awards. On the top row far right was SEMA Chairman Nate Shelton. Noted one of the winners CEO Glenn Classen of Radflo: “Receiving the DOC Export Achievement award certainly highlights the opportunities provided by both SEMA and the DOC. By taking parts in the SEMA programs, Radflo has been able to make contact with companies we would usually not be able to interact with. We have experienced excellent growth in our export markets. Added DeeZee’s Vice President Jason Mrachina: “Dee Zee is honored to be recognized by with the DOC Export Achievement Award. Our company met with a record number of export customers at this year’s SEMA Show. The international buyers in our booth were excited about our products and willing to place orders. Jeffrey Hunter from McSweeney also weighed in. “We are grateful beyond words to have our export initiatives celebrated in this manner and look forward to working alongside SEMA and the DOC in an even greater capacity going forward to gain and sustain further momentum for the sale of our pinnacle quality, American-made products to emerging markets and hot-spot regions around the globe.”

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire during a tour of companies that have participated in SEMA’s Middle East and/or China programs. These low-cost programs allow members to network with pre-vetted buyers and exhibit at a local event. Through a partnership with the U.S. DOC, qualified U.S. participants are eligible for grants to defray the costs of participating. Coker Tire participated on the 2013 SEMA trip to the Middle East.

 

The International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show weekThe International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show week, immediately after the Show closes for the day.

Exhibitors, buyers and international media stop by for a libation and some conversation. The venue is also scene of the Global Media Award presentations and the U.S. Department of Commerce (DOC) Export Achievement Awards.

   

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center A number of exhibitors spent from 11:00 a.m.–4:00 p.m. on the day before the opening of the SEMA Show attending three roundtables on the Russian, Middle East and Chinese markets.

Lunch was provided to enable networking during the breaks.

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center
forefront) of K&N spoke during a break between roundtables.

 

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials, including Chandra Brown (third from right). Sitting across from her was Dan Green (third from left in striped shirt), the director of the U.S. Trade Facilitation Office in China. Also attending was Eduard Rotyberg (white shirt next to Brown), senior international trade specialist and global automotive team leader for the U.S. Department of Commerce, and Liz Couch (red jacket), international economist with the U.S. Department of Commerce auto team.

   

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire

Some of the participants in the U.S.-Middle East roundtable posed for a picture. In the center in the black and white shirt was Chandra Brown, deputy assistant secretary of the U.S. Department of Commerce. Next to her in the blue suit was Saif Al Midfa, director of the Sharjah Expo Center and the organizer of the Middle East Motor Tuning Show (MEMTS), which features vehicle customization. SEMA is organizing a trip to the region for members. It is scheduled for March 11–14 and will include exhibiting at the MEMTS. For more information visit www.sema.org/middleeast.

 

In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries.In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries. The journalists were selected to serve as Global Media Award judges and charged with picking 10 products from the New Products Showcase that they believed would sell best in their home markets. Peter Liklitov (left) of Polny Privod 4x4 and fellow Russian journalist Andrey Sudbin (right) from Offroad Drive participated. Next month’s SEMA News international column will feature interviews with Liklitov, Sudbin and their fellow journalists from key global markets.

   

 Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.
Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.

 

 Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013.
Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013. Pictured shaking hands is Escort CEO John Larson. Looking on is Rich Parks, the company’s new-business development product manager.

Global Participation at the 2013 SEMA Show
Wed, 01/01/2014 - 08:24

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

 

Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”
U.S. exhibitors and Russian buyers participated in a roundtable held in both Russian and English to allow Russian buyers not comfortable with speaking in English to participate fully. Noted one U.S. exhibitor, David Borla of Borla Performance Industries: “SEMA networking programs—whether roundtable discussions at the SEMA Show or trips abroad—are an invaluable resource to SEMA members.”

  
Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel.

These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

The following gallery showcases international snapshots from the SEMA Show.

Chinese, Russian and Middle East Market Roundtables

The day before the SEMA Show opened was very busy for exhibitors. They not only had to set up their booths but also participated in the wide variety of educational programs offered throughout the day.

The SEMA international department sponsored three roundtables covering promising emerging markets: China, Russia and the Middle East.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA Vice President of OEM and Product Development Programs Mike Spagnola (far right) briefed U.S. Department of Commerce officials who visited the SEMA Garage booth to hear about the great demand for the Toyota HiLux (pictured) and the Ford Ranger T6. SEMA imported the two vehicles to the United States so that association members could measure these hard-to-obtain vehicles in order to make export-ready products. This program is made possible through SEMA’s partnership with the U.S. Department of Commerce. Member companies wishing to join the nearly 180 companies that have already measured one or both vehicles are urged to contact Mike Spagnola at mikes@sema.org.

 

Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. The seminar on the Russian market was the second of three roundtables on promising international markets. Buyers came from Moscow and St. Petersburg as well as from nearby Ukraine. “I really enjoyed the interactions of buyers and sellers, and I’m glad it was structured in the manner it was,” said Luke Rood, international account manager of Texas-based XPEL Technologies Corp. “Hearing the issues our international customers had opened my eyes to their difficulties and stimulated some new ideas for solutions. What a pleasant surprise it was to be involved in actual conversation with buyers and sellers versus listening to a lecture. I couldn’t take notes fast enough!”

   

 Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).
Paula Argiropoulos, international sales manager for Rigid Industries, talked with Mitch Perera, sales manager for United Arab Emirates-based Liberty Motorsports (center).

 

 Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).
Taylor Anderson (center), vice president of marketing and sales for Rigid Industries, participated in a roundtable discussion with his Russian distributors, Rennsport Imports partners Michael Rudenko (left) and Michael Kasakov (right).

   

 Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.
Justin Oltz (center) spoke at the session on China. Seated next to Oltz in the black shirt was Andy Barbieri of SCT and, on the other side, Dan Green, director of the Trade Facilitation Office of the U.S. Embassy in Beijing. On the far right was Daisy Wong of the Beijing U.S. Embassy.

 

 Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.
Chinese visitors to the SEMA Show spoke at the China roundtable. The China session was held in both English and Chinese to allow full participation by all attendees.

International Happy Hour

This year marked the 10th SEMA International Happy Hour. This year marked the 10th SEMA International Happy Hour. It has become the largest international networking event for the industry, with more than 1,000 exhibitors and international buyers in attendance.

The International Happy Hour marked the second year that the U.S. Department of Commerce (DOC) used the SEMA Show as the venue to provide its Export Achievement Awards to SEMA members that have made impressive gains in international sales. The 2013 winners were Royal Purple, Stillwater/Kicker, Keystone Automotive Operations, Gibson, Dee Zee, McSweeney Designs and Radflo Suspension Technology. U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (top left) presented the awards. On the top row far right was SEMA Chairman Nate Shelton. Noted one of the winners CEO Glenn Classen of Radflo: “Receiving the DOC Export Achievement award certainly highlights the opportunities provided by both SEMA and the DOC. By taking parts in the SEMA programs, Radflo has been able to make contact with companies we would usually not be able to interact with. We have experienced excellent growth in our export markets. Added DeeZee’s Vice President Jason Mrachina: “Dee Zee is honored to be recognized by with the DOC Export Achievement Award. Our company met with a record number of export customers at this year’s SEMA Show. The international buyers in our booth were excited about our products and willing to place orders. Jeffrey Hunter from McSweeney also weighed in. “We are grateful beyond words to have our export initiatives celebrated in this manner and look forward to working alongside SEMA and the DOC in an even greater capacity going forward to gain and sustain further momentum for the sale of our pinnacle quality, American-made products to emerging markets and hot-spot regions around the globe.”

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire during a tour of companies that have participated in SEMA’s Middle East and/or China programs. These low-cost programs allow members to network with pre-vetted buyers and exhibit at a local event. Through a partnership with the U.S. DOC, qualified U.S. participants are eligible for grants to defray the costs of participating. Coker Tire participated on the 2013 SEMA trip to the Middle East.

 

The International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show weekThe International Happy Hour is an extremely popular informal event that takes place on Wednesday during SEMA Show week, immediately after the Show closes for the day.

Exhibitors, buyers and international media stop by for a libation and some conversation. The venue is also scene of the Global Media Award presentations and the U.S. Department of Commerce (DOC) Export Achievement Awards.

   

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center A number of exhibitors spent from 11:00 a.m.–4:00 p.m. on the day before the opening of the SEMA Show attending three roundtables on the Russian, Middle East and Chinese markets.

Lunch was provided to enable networking during the breaks.

Mark Habicht (left foreground), a spring manufacturer based in Baltimore, Maryland, and Kevin Floody (blue shirt center
forefront) of K&N spoke during a break between roundtables.

 

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials

A group of SEMA members who had participated on one or more SEMA trips abroad and are successfully selling abroad took time out of their busy schedules during the SEMA Show to meet with senior U.S. government officials, including Chandra Brown (third from right). Sitting across from her was Dan Green (third from left in striped shirt), the director of the U.S. Trade Facilitation Office in China. Also attending was Eduard Rotyberg (white shirt next to Brown), senior international trade specialist and global automotive team leader for the U.S. Department of Commerce, and Liz Couch (red jacket), international economist with the U.S. Department of Commerce auto team.

   

U.S. Department of Commerce Deputy Assistant Secretary Chandra Brown (right) chatted with Jim Hildibrand of Coker Tire

Some of the participants in the U.S.-Middle East roundtable posed for a picture. In the center in the black and white shirt was Chandra Brown, deputy assistant secretary of the U.S. Department of Commerce. Next to her in the blue suit was Saif Al Midfa, director of the Sharjah Expo Center and the organizer of the Middle East Motor Tuning Show (MEMTS), which features vehicle customization. SEMA is organizing a trip to the region for members. It is scheduled for March 11–14 and will include exhibiting at the MEMTS. For more information visit www.sema.org/middleeast.

 

In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries.In addition to networking with global buyers at the International Happy Hour, exhibitors had the chance to meet with the 35 international journalists from 19 countries. The journalists were selected to serve as Global Media Award judges and charged with picking 10 products from the New Products Showcase that they believed would sell best in their home markets. Peter Liklitov (left) of Polny Privod 4x4 and fellow Russian journalist Andrey Sudbin (right) from Offroad Drive participated. Next month’s SEMA News international column will feature interviews with Liklitov, Sudbin and their fellow journalists from key global markets.

   

 Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.
Chandra Brown (far left) and Liz Couch (center) stopped by the Spyder booth to visit with Sales Manager Edwin Preza. Spyder participated on the 2013 SEMA China Business Development Tour. Held each September, the event brings pre-vetted buyers from throughout China to Beijing to meet with SEMA members.

 

 Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013.
Dan Green visited the Escort booth at the SEMA Show. This manufacturer of radar detectors and other accessories participated in the SEMA China program in September 2013. Pictured shaking hands is Escort CEO John Larson. Looking on is Rich Parks, the company’s new-business development product manager.

The SEMA Show: Now Reaching Consumers
Wed, 01/01/2014 - 08:08

SEMA News—January 2014

CHRIS KERSTING

The SEMA Show: Now Reaching Consumers

Chris Kersting, SEMA President and CEO As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

More recently, general news outlets and broadcast TV have become regular parts of the mix of more than 2,900 credentialed media that cover the Show. Their audiences are ordinary consumers and enthusiasts alike—drivers who can become energized buyers of all things automotive.

The media outlets represented at the Show increasingly look at the event as a crossroads for trends, fashion and pop culture. A considerable amount of mainstream coverage is generated as major manufacturers are now collaborating with the SEMA industry to leverage innovative products and vehicle styling trends introduced at the event. For example, GM produced a Satellite Media Tour and got strong results on mainstream broadcast outlets in 210 markets around the country. Toyota’s web-based Dream Build Challenge reality series generated millions of views for the company’s vehicles, involving brands such as Oakley and Skullcandy. This kind of exposure reaches consumers in the outer rings of the bull’s-eye—people who might not ordinarily see customized vehicles and who would only rarely consider adding accessories.

The advent of social media is another reason why the SEMA Show now reaches far more consumers than it did, say, 10 years ago. Our digital audits show that a tremendous spike in average daily social media coverage occurs during the SEMA Show and immediately afterward. There have been more than 35,000 SEMA Show videos posted on YouTube since November 1. Nearly 11 million people saw the content from the SEMA Show Facebook page during the week of the Show alone. And these are only a few examples. This consumer-facing conversation exposes the concept of aftermarket accessorization and exciting new vehicles to all kinds of car owners.

Much of this consumer chatter is now generated by consumers themselves. For example, SEMA Show features such as the SEMA Cruise—an open-to-the-public exit parade viewed on-site by thousands, all of whom seem to have video cameras in hand—generate vast numbers of social media impressions that reach casual enthusiasts and consumers alike.

In the end, even though the SEMA Show is a trade-only event, we see the Show growing as a global influencer of consumer perceptions around cars and car culture. As an association devoted to helping our member businesses grow and prosper, SEMA will continue to look for ways to reach consumer markets on behalf of our members. Given the new media landscape combined with other opportunities we are exploring, we think the prospects for greater penetration into enthusiast and non-enthusiast markets are better than ever.

—Chris Kersting, SEMA President and CEO

The SEMA Show: Now Reaching Consumers
Wed, 01/01/2014 - 08:08

SEMA News—January 2014

CHRIS KERSTING

The SEMA Show: Now Reaching Consumers

Chris Kersting, SEMA President and CEO As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

More recently, general news outlets and broadcast TV have become regular parts of the mix of more than 2,900 credentialed media that cover the Show. Their audiences are ordinary consumers and enthusiasts alike—drivers who can become energized buyers of all things automotive.

The media outlets represented at the Show increasingly look at the event as a crossroads for trends, fashion and pop culture. A considerable amount of mainstream coverage is generated as major manufacturers are now collaborating with the SEMA industry to leverage innovative products and vehicle styling trends introduced at the event. For example, GM produced a Satellite Media Tour and got strong results on mainstream broadcast outlets in 210 markets around the country. Toyota’s web-based Dream Build Challenge reality series generated millions of views for the company’s vehicles, involving brands such as Oakley and Skullcandy. This kind of exposure reaches consumers in the outer rings of the bull’s-eye—people who might not ordinarily see customized vehicles and who would only rarely consider adding accessories.

The advent of social media is another reason why the SEMA Show now reaches far more consumers than it did, say, 10 years ago. Our digital audits show that a tremendous spike in average daily social media coverage occurs during the SEMA Show and immediately afterward. There have been more than 35,000 SEMA Show videos posted on YouTube since November 1. Nearly 11 million people saw the content from the SEMA Show Facebook page during the week of the Show alone. And these are only a few examples. This consumer-facing conversation exposes the concept of aftermarket accessorization and exciting new vehicles to all kinds of car owners.

Much of this consumer chatter is now generated by consumers themselves. For example, SEMA Show features such as the SEMA Cruise—an open-to-the-public exit parade viewed on-site by thousands, all of whom seem to have video cameras in hand—generate vast numbers of social media impressions that reach casual enthusiasts and consumers alike.

In the end, even though the SEMA Show is a trade-only event, we see the Show growing as a global influencer of consumer perceptions around cars and car culture. As an association devoted to helping our member businesses grow and prosper, SEMA will continue to look for ways to reach consumer markets on behalf of our members. Given the new media landscape combined with other opportunities we are exploring, we think the prospects for greater penetration into enthusiast and non-enthusiast markets are better than ever.

—Chris Kersting, SEMA President and CEO

The SEMA Show: Now Reaching Consumers
Wed, 01/01/2014 - 08:08

SEMA News—January 2014

CHRIS KERSTING

The SEMA Show: Now Reaching Consumers

Chris Kersting, SEMA President and CEO As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

More recently, general news outlets and broadcast TV have become regular parts of the mix of more than 2,900 credentialed media that cover the Show. Their audiences are ordinary consumers and enthusiasts alike—drivers who can become energized buyers of all things automotive.

The media outlets represented at the Show increasingly look at the event as a crossroads for trends, fashion and pop culture. A considerable amount of mainstream coverage is generated as major manufacturers are now collaborating with the SEMA industry to leverage innovative products and vehicle styling trends introduced at the event. For example, GM produced a Satellite Media Tour and got strong results on mainstream broadcast outlets in 210 markets around the country. Toyota’s web-based Dream Build Challenge reality series generated millions of views for the company’s vehicles, involving brands such as Oakley and Skullcandy. This kind of exposure reaches consumers in the outer rings of the bull’s-eye—people who might not ordinarily see customized vehicles and who would only rarely consider adding accessories.

The advent of social media is another reason why the SEMA Show now reaches far more consumers than it did, say, 10 years ago. Our digital audits show that a tremendous spike in average daily social media coverage occurs during the SEMA Show and immediately afterward. There have been more than 35,000 SEMA Show videos posted on YouTube since November 1. Nearly 11 million people saw the content from the SEMA Show Facebook page during the week of the Show alone. And these are only a few examples. This consumer-facing conversation exposes the concept of aftermarket accessorization and exciting new vehicles to all kinds of car owners.

Much of this consumer chatter is now generated by consumers themselves. For example, SEMA Show features such as the SEMA Cruise—an open-to-the-public exit parade viewed on-site by thousands, all of whom seem to have video cameras in hand—generate vast numbers of social media impressions that reach casual enthusiasts and consumers alike.

In the end, even though the SEMA Show is a trade-only event, we see the Show growing as a global influencer of consumer perceptions around cars and car culture. As an association devoted to helping our member businesses grow and prosper, SEMA will continue to look for ways to reach consumer markets on behalf of our members. Given the new media landscape combined with other opportunities we are exploring, we think the prospects for greater penetration into enthusiast and non-enthusiast markets are better than ever.

—Chris Kersting, SEMA President and CEO

The SEMA Show: Now Reaching Consumers
Wed, 01/01/2014 - 08:08

SEMA News—January 2014

CHRIS KERSTING

The SEMA Show: Now Reaching Consumers

Chris Kersting, SEMA President and CEO As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

More recently, general news outlets and broadcast TV have become regular parts of the mix of more than 2,900 credentialed media that cover the Show. Their audiences are ordinary consumers and enthusiasts alike—drivers who can become energized buyers of all things automotive.

The media outlets represented at the Show increasingly look at the event as a crossroads for trends, fashion and pop culture. A considerable amount of mainstream coverage is generated as major manufacturers are now collaborating with the SEMA industry to leverage innovative products and vehicle styling trends introduced at the event. For example, GM produced a Satellite Media Tour and got strong results on mainstream broadcast outlets in 210 markets around the country. Toyota’s web-based Dream Build Challenge reality series generated millions of views for the company’s vehicles, involving brands such as Oakley and Skullcandy. This kind of exposure reaches consumers in the outer rings of the bull’s-eye—people who might not ordinarily see customized vehicles and who would only rarely consider adding accessories.

The advent of social media is another reason why the SEMA Show now reaches far more consumers than it did, say, 10 years ago. Our digital audits show that a tremendous spike in average daily social media coverage occurs during the SEMA Show and immediately afterward. There have been more than 35,000 SEMA Show videos posted on YouTube since November 1. Nearly 11 million people saw the content from the SEMA Show Facebook page during the week of the Show alone. And these are only a few examples. This consumer-facing conversation exposes the concept of aftermarket accessorization and exciting new vehicles to all kinds of car owners.

Much of this consumer chatter is now generated by consumers themselves. For example, SEMA Show features such as the SEMA Cruise—an open-to-the-public exit parade viewed on-site by thousands, all of whom seem to have video cameras in hand—generate vast numbers of social media impressions that reach casual enthusiasts and consumers alike.

In the end, even though the SEMA Show is a trade-only event, we see the Show growing as a global influencer of consumer perceptions around cars and car culture. As an association devoted to helping our member businesses grow and prosper, SEMA will continue to look for ways to reach consumer markets on behalf of our members. Given the new media landscape combined with other opportunities we are exploring, we think the prospects for greater penetration into enthusiast and non-enthusiast markets are better than ever.

—Chris Kersting, SEMA President and CEO