By SEMA Editors

	Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know.

SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.

Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know. The information will be included each week in SEMA eNews from now until the opening of the 2014 SEMA Show.

To be included, send information to editors@sema.org.

Latest Submissions

• FLITZ International LTD, Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the Continental U.S.

• Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the Continental United States. Visit booth 12472 to find out more about Leather Therapy.

• TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.

Even though the majority of buyer orders take place in the weeks following the Show, a growing trend is for more business deals to be conducted on site. SEMA research reveals that 45% of buyers in 2013 placed an order at the show, up from 40% in 2012.

SEMA research also indicates that buyers are increasingly eager to take advantage of deals at the Show. Even though only 38% of exhibitors offered a Show discount, 76% of buyers report taking advantage of SEMA Show specials or discounts during the Show.

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949-930-9268.

By SEMA Editors

	The October issue of SEMA News will focus specifically on new products to be unveiled at the 2014 SEMA Show.

One of the keys to a SEMA Show exhibitor's overall success is building excitement and exposure for new-product launches. And one of the best opportunities for exhibitors to promote their SEMA Show debut is by sending press release materials to SEMA's publication department.

New Product Promotion

SEMA News is one of the most powerful marketing tools for any SEMA Show exhibitor. Though it's published year-round, in the months leading up to the Show, it's an excellent resource for Show attendees. In fact, the October issue will focus specifically on new products to be unveiled at the 2014 SEMA Show.

To be included, simply e-mail Managing Editor Carr Winn a brief description of the product and include a high-resolution image in either tif, eps or jpeg format. The deadline to send materials for consideration is August 15, 2014. Click here for a look at the 2013 SEMA Show New Product Preview. Scrolling through last year's special section will illustrate the appropriate word count and image size required to be featured in the new product sneak peek.

For any questions about pre-Show coverage in SEMA News, please contact Carr Winn at carrw@sema.org.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

By SEMA Editors

	The October issue of SEMA News will focus specifically on new products to be unveiled at the 2014 SEMA Show.

One of the keys to a SEMA Show exhibitor's overall success is building excitement and exposure for new-product launches. And one of the best opportunities for exhibitors to promote their SEMA Show debut is by sending press release materials to SEMA's publication department.

New Product Promotion

SEMA News is one of the most powerful marketing tools for any SEMA Show exhibitor. Though it's published year-round, in the months leading up to the Show, it's an excellent resource for Show attendees. In fact, the October issue will focus specifically on new products to be unveiled at the 2014 SEMA Show.

To be included, simply e-mail Managing Editor Carr Winn a brief description of the product and include a high-resolution image in either tif, eps or jpeg format. The deadline to send materials for consideration is August 15, 2014. Click here for a look at the 2013 SEMA Show New Product Preview. Scrolling through last year's special section will illustrate the appropriate word count and image size required to be featured in the new product sneak peek.

For any questions about pre-Show coverage in SEMA News, please contact Carr Winn at carrw@sema.org.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

By SEMA Editors

	The October issue of SEMA News will focus specifically on new products to be unveiled at the 2014 SEMA Show.

One of the keys to a SEMA Show exhibitor's overall success is building excitement and exposure for new-product launches. And one of the best opportunities for exhibitors to promote their SEMA Show debut is by sending press release materials to SEMA's publication department.

New Product Promotion

SEMA News is one of the most powerful marketing tools for any SEMA Show exhibitor. Though it's published year-round, in the months leading up to the Show, it's an excellent resource for Show attendees. In fact, the October issue will focus specifically on new products to be unveiled at the 2014 SEMA Show.

To be included, simply e-mail Managing Editor Carr Winn a brief description of the product and include a high-resolution image in either tif, eps or jpeg format. The deadline to send materials for consideration is August 15, 2014. Click here for a look at the 2013 SEMA Show New Product Preview. Scrolling through last year's special section will illustrate the appropriate word count and image size required to be featured in the new product sneak peek.

For any questions about pre-Show coverage in SEMA News, please contact Carr Winn at carrw@sema.org.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

By SEMA Editors

	The October issue of SEMA News will focus specifically on new products to be unveiled at the 2014 SEMA Show.

One of the keys to a SEMA Show exhibitor's overall success is building excitement and exposure for new-product launches. And one of the best opportunities for exhibitors to promote their SEMA Show debut is by sending press release materials to SEMA's publication department.

New Product Promotion

SEMA News is one of the most powerful marketing tools for any SEMA Show exhibitor. Though it's published year-round, in the months leading up to the Show, it's an excellent resource for Show attendees. In fact, the October issue will focus specifically on new products to be unveiled at the 2014 SEMA Show.

To be included, simply e-mail Managing Editor Carr Winn a brief description of the product and include a high-resolution image in either tif, eps or jpeg format. The deadline to send materials for consideration is August 15, 2014. Click here for a look at the 2013 SEMA Show New Product Preview. Scrolling through last year's special section will illustrate the appropriate word count and image size required to be featured in the new product sneak peek.

For any questions about pre-Show coverage in SEMA News, please contact Carr Winn at carrw@sema.org.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

Compiled by SEMA Editors

	The team of Gary Sheehan and Ali Arsham made it three wins in a row in the Touring class of the Nitto Tires United States Touring Car Championship (USTCC) at Mazda Raceway. Photo credit: headonphotos.net.

The Sheehan/Arsham Team 3Peats at Mazda Raceway in Touring
The team of Gary Sheehan and Ali Arsham made it three wins in a row in the Touring class of the Nitto Tires United States Touring Car Championship (USTCC) at Mazda Raceway. Andrie Hartanto won the GT class and made up some points in the championship.

In the GT class, Hartanto led in the early phase and was followed by Daniel Akhromstev's Red Star Racing BMW M3 and Dave Brown’s Hawk Brakes/Competition Clutch Chevrolet Camaro.

In the Touring class, it was rear-wheel drive against all-wheel drive as the Sheehan/Arsham Hyundai Genesis was on the inside line with the AWD of Mario Lento’s Mitsubishi Lancer on the outside. Lento finished in second place less than 10 seconds behind winner Sheehan. Jason Alexandridis finished third. With the second-place finish, Lento claimed the Plastex Top Rookie award and earned a Plastex plastic repair master kit for his drive. Lento’s teammate Dave Brown finished third in the GT class, which gave the Cobra Electronics Top Team award to Life’s Good Racing. The team had two cars on the podium and won a Cobra radar detector in the process.

Rhino Linings Corp. Sponsors NASCAR Camping World Truck Series Race at Las Vegas Motor Speedway
Rhino Linings Corp. has signed a multi-year agreement as the title sponsor of the annual NASCAR Camping World Truck Series race at Las Vegas Motor Speedway. No financial terms of the agreement were released. The 2014 Rhino Linings 350 will be the 18th time the NASCAR Camping World Truck Series has visited Las Vegas Motor Speedway.

Compiled by SEMA Editors

	The team of Gary Sheehan and Ali Arsham made it three wins in a row in the Touring class of the Nitto Tires United States Touring Car Championship (USTCC) at Mazda Raceway. Photo credit: headonphotos.net.

The Sheehan/Arsham Team 3Peats at Mazda Raceway in Touring
The team of Gary Sheehan and Ali Arsham made it three wins in a row in the Touring class of the Nitto Tires United States Touring Car Championship (USTCC) at Mazda Raceway. Andrie Hartanto won the GT class and made up some points in the championship.

In the GT class, Hartanto led in the early phase and was followed by Daniel Akhromstev's Red Star Racing BMW M3 and Dave Brown’s Hawk Brakes/Competition Clutch Chevrolet Camaro.

In the Touring class, it was rear-wheel drive against all-wheel drive as the Sheehan/Arsham Hyundai Genesis was on the inside line with the AWD of Mario Lento’s Mitsubishi Lancer on the outside. Lento finished in second place less than 10 seconds behind winner Sheehan. Jason Alexandridis finished third. With the second-place finish, Lento claimed the Plastex Top Rookie award and earned a Plastex plastic repair master kit for his drive. Lento’s teammate Dave Brown finished third in the GT class, which gave the Cobra Electronics Top Team award to Life’s Good Racing. The team had two cars on the podium and won a Cobra radar detector in the process.

Rhino Linings Corp. Sponsors NASCAR Camping World Truck Series Race at Las Vegas Motor Speedway
Rhino Linings Corp. has signed a multi-year agreement as the title sponsor of the annual NASCAR Camping World Truck Series race at Las Vegas Motor Speedway. No financial terms of the agreement were released. The 2014 Rhino Linings 350 will be the 18th time the NASCAR Camping World Truck Series has visited Las Vegas Motor Speedway.

More than 700 professionals from around the specialty-equipment industry gathered July 17 at SEMA Headquarters in Diamond Bar, California, for the 2014 SEMA Garage Open House.

The evening was an exciting showcase of the Association's latest endeavor in member service as guests took an insider’s look at the Garage’s many capabilities and enjoyed an evening filled with great food and automotive excitement.

Industry veterans, such as recent Hall of Fame inductee, Jim Cozzie, and Tom Longo of Derale Performance, were more than happy to share their thoughts on the brand-new facility. Cozzie was quick to say that he could not believe the building's transition from "empty canvas" to complete facility. Longo added that his company has already used resources such as the 3D printer and plans to also use the photo cove for upcoming projects. Capping off the conversation was automotive legend, George Barris, who was happy to provide the ultra-famous orginal television Batmobile for the event.

Read more about the new facility through “The New SEMA Garage” in the July issue of SEMA News.
 
SEMA members are also encouraged to take advantage of the industry-owned SEMA Garage for product development, fitment, research and more. For additional information about the garage, including upcoming events and availability, contact Mike Spagnola at mikes@sema.org.

More than 700 professionals from around the specialty-equipment industry gathered July 17 at SEMA Headquarters in Diamond Bar, California, for the 2014 SEMA Garage Open House.

The evening was an exciting showcase of the Association's latest endeavor in member service as guests took an insider’s look at the Garage’s many capabilities and enjoyed an evening filled with great food and automotive excitement.

Industry veterans, such as recent Hall of Fame inductee, Jim Cozzie, and Tom Longo of Derale Performance, were more than happy to share their thoughts on the brand-new facility. Cozzie was quick to say that he could not believe the building's transition from "empty canvas" to complete facility. Longo added that his company has already used resources such as the 3D printer and plans to also use the photo cove for upcoming projects. Capping off the conversation was automotive legend, George Barris, who was happy to provide the ultra-famous orginal television Batmobile for the event.

Read more about the new facility through “The New SEMA Garage” in the July issue of SEMA News.
 
SEMA members are also encouraged to take advantage of the industry-owned SEMA Garage for product development, fitment, research and more. For additional information about the garage, including upcoming events and availability, contact Mike Spagnola at mikes@sema.org.