Thu, 09/25/2014 - 14:27

By SEMA Editors

  new products
The New Products Showcase is the No. 1 media and buyer destination at the SEMA Show.
  

The 2014 SEMA Show is a little less than six weeks away. There are several opportunities for exhibitors to take advantage of discounted rates for Show services, including food booth orders and Internet and phone orders.

Here is a look at the deadlines with advance rates that will pass in the next two weeks:

  • Booth Food Service Orders (October 3)
  • Booth Security Guard Service (October 10)
  • Cable Orders (October 10) 
  • Internet/Telephone Orders (October 10) 
  • New Product Showcase Entry (October 10)
  • Rental Exhibit Order (October 10)

In addition to saving money by taking advantage of advance rates on services, Show attractions are designed to provide exhibitors with additional exposure and outreach, further increasing a company’s SEMA Show ROI.

More Eyes on Your Brand—2014 New Products Showcase

One of the most sought-out areas at the annual SEMA Show is the New Products Showcase. This 35,000-sq.-ft. area located in Upper South Hall is the No. 1 media and buyer destination. By participating in the centrally located Showcase, exhibitors are able to draw attention to new and signature products, ultimately driving more buyers to their booths. Enter your product(s) for the New Product Showcase.

September 26

  • Exhibitor Registration – International (to receive badges in the mail)
  • Sponsorship Materials Due
  • Student Program Application (Interns)
  • Freeman Warehouse – First day to accept advance freight

October 3

  • Booth Food Service (Advance Rate) – ARAMARK
  • Fabric Solutions – Freeman
  • Target Date Changes – Freeman

October 10

  • Booth Security Guard Service (Advance Rate) – COP & Pro-Tect
  • Cable Order (Advance Rate) – Smart City 
  • Internet/Telephone Order (Advance Rate) – Cox Business (LVCC) 
  • New Products Entry (Advance Rate) 
  • Project Vehicle Builders
  • Rental Exhibit Order (Advance Rate) – Freeman
To access all of the forms and information needed to prepare for the 2014 SEMA Show and take advantage of advance rates, access the 2014 SEMA Show Exhibitor Manual. Exhibitors can also stay on pace with Show planning by using the SEMA Show Deadline Checklist (pdf) as a reference.
Thu, 09/25/2014 - 14:21
By John Waraniak

  performance
SEMA's Racing & Performance Forum attendees will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of the racing and performance businesses.
  

Racing and performance lifestyles are critical to OEMs and the continued relevance and innovation within the specialty-equipment community for both longtime members and next-generation racers, enthusiasts and fans. Ford’s Raptor, GM’s Corvette and Toyota’s TRD Pro Series vehicles are excellent examples of OEM-AFT collaboration and technology transfer from the track to the street.

SEMA members and Show attendees participating in the Racing & Performance Forum will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.

What is the future of racing and performance? Where is it going? Are balance of performance formulas working to grow the industry? What is the next big thing in motorsports and performance vehicles? Is today's youth's disinterest in driving having an impact on motor racing and performance technologies, sponsorships and marketing trends?

Find out during the forum, Tuesday, November 4, from 1:00 p.m.–2:30 p.m., in Rooms N258–N260 of the Las Vegas Convention Center. Attendance is free but registration is required.
 

Thu, 09/25/2014 - 14:21
By John Waraniak

  performance
SEMA's Racing & Performance Forum attendees will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of the racing and performance businesses.
  

Racing and performance lifestyles are critical to OEMs and the continued relevance and innovation within the specialty-equipment community for both longtime members and next-generation racers, enthusiasts and fans. Ford’s Raptor, GM’s Corvette and Toyota’s TRD Pro Series vehicles are excellent examples of OEM-AFT collaboration and technology transfer from the track to the street.

SEMA members and Show attendees participating in the Racing & Performance Forum will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.

What is the future of racing and performance? Where is it going? Are balance of performance formulas working to grow the industry? What is the next big thing in motorsports and performance vehicles? Is today's youth's disinterest in driving having an impact on motor racing and performance technologies, sponsorships and marketing trends?

Find out during the forum, Tuesday, November 4, from 1:00 p.m.–2:30 p.m., in Rooms N258–N260 of the Las Vegas Convention Center. Attendance is free but registration is required.
 

Thu, 09/25/2014 - 14:21
By John Waraniak

  performance
SEMA's Racing & Performance Forum attendees will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of the racing and performance businesses.
  

Racing and performance lifestyles are critical to OEMs and the continued relevance and innovation within the specialty-equipment community for both longtime members and next-generation racers, enthusiasts and fans. Ford’s Raptor, GM’s Corvette and Toyota’s TRD Pro Series vehicles are excellent examples of OEM-AFT collaboration and technology transfer from the track to the street.

SEMA members and Show attendees participating in the Racing & Performance Forum will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.

What is the future of racing and performance? Where is it going? Are balance of performance formulas working to grow the industry? What is the next big thing in motorsports and performance vehicles? Is today's youth's disinterest in driving having an impact on motor racing and performance technologies, sponsorships and marketing trends?

Find out during the forum, Tuesday, November 4, from 1:00 p.m.–2:30 p.m., in Rooms N258–N260 of the Las Vegas Convention Center. Attendance is free but registration is required.
 

Thu, 09/25/2014 - 13:49

By SEMA Editors

future vehicles, sema measuring session, ford ranger t6, toyota hilux
The Ford Ranger T6 will be available to member manufacturers at the upcoming SEMA Mega International Measuring Session..

SEMA manufacturing members are invited to the upcoming Mega International Measuring Session at the SEMA Garage during the week of October 4. Members will get a personal preview of four popular international vehicles not for sale in the United States. Participants are encouraged to gather specs, measurements and data needed to create prototypes for potential sale overseas.

The vehicles to be featured at the SEMA Mega International Measuring Session are the Toyota Hilux, Ford Ranger T6, Mitsubishi L200 and the UAZ Hunter.   

The registration deadline to attend the session is Thursday, October 2. For more information, contact Rachael Salazar or call 909-978-6728. 

Thu, 09/25/2014 - 13:49

By SEMA Editors

future vehicles, sema measuring session, ford ranger t6, toyota hilux
The Ford Ranger T6 will be available to member manufacturers at the upcoming SEMA Mega International Measuring Session..

SEMA manufacturing members are invited to the upcoming Mega International Measuring Session at the SEMA Garage during the week of October 4. Members will get a personal preview of four popular international vehicles not for sale in the United States. Participants are encouraged to gather specs, measurements and data needed to create prototypes for potential sale overseas.

The vehicles to be featured at the SEMA Mega International Measuring Session are the Toyota Hilux, Ford Ranger T6, Mitsubishi L200 and the UAZ Hunter.   

The registration deadline to attend the session is Thursday, October 2. For more information, contact Rachael Salazar or call 909-978-6728. 

Thu, 09/25/2014 - 13:49

By SEMA Editors

future vehicles, sema measuring session, ford ranger t6, toyota hilux
The Ford Ranger T6 will be available to member manufacturers at the upcoming SEMA Mega International Measuring Session..

SEMA manufacturing members are invited to the upcoming Mega International Measuring Session at the SEMA Garage during the week of October 4. Members will get a personal preview of four popular international vehicles not for sale in the United States. Participants are encouraged to gather specs, measurements and data needed to create prototypes for potential sale overseas.

The vehicles to be featured at the SEMA Mega International Measuring Session are the Toyota Hilux, Ford Ranger T6, Mitsubishi L200 and the UAZ Hunter.   

The registration deadline to attend the session is Thursday, October 2. For more information, contact Rachael Salazar or call 909-978-6728. 

Thu, 09/25/2014 - 12:12

By SEMA Editors

 show floor specials
SEMA research indicates that more buyers are spending money with exhibitors while at the SEMA Show, with 45% of 2013 Show buyers placing an order—a 40% increase compared to the 2012 Show.
  

SEMA research indicates that more buyers are spending money with exhibitors while at the SEMA Show, with 45% of 2013 Show buyers placing an order—a 40% increase compared to the 2012 Show. In addition, while not all buyers make or commit to purchases while at the Show, the overwhelming majority indicated that they will place an order with an exhibitor within the next 12 months following the Show.

Not only do buyers plan to spend money and place orders at the Show, they seek to take advantage of specials and discounts offered by exhibitors, whether it’s an existing customer or a new connection made during Show week. In fact, more than 75% of buyers attending the 2013 SEMA Show reported that they took advantage of a special or discount offered on site.

2014 Show Specials

  • Autocap North America, Booth 11543 (North Hall): Offering a SEMA Show special to new and existing customers: 15% off current pricing on all Autocap Re-Usable Service protections, such as seat covers, steering wheel covers, etc., as well as our customized printed Locking Wheel Nut Key Bags. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 11543 or online at www.autocap.com.mx.
  • FLITZ International Ltd., Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the continental United States.
  • Hammerhead Armor, Booth 32199: A division of Hol-Mac Corp., Hammerhead Armor currently has front- and rear-bumper designs that cover more than 200 truck makes and models, including Chevy, Dodge, Ford, GMC, Toyota, Nissan and Jeep. Attendees who visit their booth and register during the Show will be eligible to win an authorized dealer package valued at more than $2,000. For more information about Hammerhead Armor’s complete line of aftermarket bumpers and accessories, visit hammerheadarmor.com or call 855-HHTOUGH. Hammerhead Armor can also be found on Facebook, Instagram and Twitter @hammerheadarmor.
  • Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the continental United States. Visit booth 12472 to find out more about Leather Therapy.
  • TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA Show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.
  • Vision Engraving & Routing Systems, Booth 10125: Vision will demonstrate deep metal engraving and parts marking for the duration of the SEMA Show. Come by, watch and get a free engraved sample. With the ability to adjust depth, speed and other key factors, you can reproduce a clean, clear marking that won't be removed. Vision has a variety of engraving and routing systems that will allow you to work with flat, cylindrical, and odd-shaped items in a wide range of materials and applications. Vision has desktop-sized machines starting at 8x10-in. and going up to a 4x8-ft. CNC router engraver. Engrave curved, flat or round surfaces in a variety of metals, such as iron, steel, brass, aluminum, gold, copper, silver and more. Vision software features auto serialization for quicker turnaround times on high-volume jobs. For more information, visit www.visionengravers.com.
  • Wavetrac Differentials, Booth 23820: Offering a SEMA Show special to new and existing customers. The company is offering an additional 10% off current pricing on all Wavetrac applications. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 23820 or online at www.wavetrac.net.

Exhibitors: Reach out to more buyers prior to the Show through eNews by submitting your incentive or Show special to editors@sema.org. Be sure to include the discount or incentive being offered, as well as booth number for the 2014 Show.

Thu, 09/25/2014 - 12:12

By SEMA Editors

 show floor specials
SEMA research indicates that more buyers are spending money with exhibitors while at the SEMA Show, with 45% of 2013 Show buyers placing an order—a 40% increase compared to the 2012 Show.
  

SEMA research indicates that more buyers are spending money with exhibitors while at the SEMA Show, with 45% of 2013 Show buyers placing an order—a 40% increase compared to the 2012 Show. In addition, while not all buyers make or commit to purchases while at the Show, the overwhelming majority indicated that they will place an order with an exhibitor within the next 12 months following the Show.

Not only do buyers plan to spend money and place orders at the Show, they seek to take advantage of specials and discounts offered by exhibitors, whether it’s an existing customer or a new connection made during Show week. In fact, more than 75% of buyers attending the 2013 SEMA Show reported that they took advantage of a special or discount offered on site.

2014 Show Specials

  • Autocap North America, Booth 11543 (North Hall): Offering a SEMA Show special to new and existing customers: 15% off current pricing on all Autocap Re-Usable Service protections, such as seat covers, steering wheel covers, etc., as well as our customized printed Locking Wheel Nut Key Bags. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 11543 or online at www.autocap.com.mx.
  • FLITZ International Ltd., Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the continental United States.
  • Hammerhead Armor, Booth 32199: A division of Hol-Mac Corp., Hammerhead Armor currently has front- and rear-bumper designs that cover more than 200 truck makes and models, including Chevy, Dodge, Ford, GMC, Toyota, Nissan and Jeep. Attendees who visit their booth and register during the Show will be eligible to win an authorized dealer package valued at more than $2,000. For more information about Hammerhead Armor’s complete line of aftermarket bumpers and accessories, visit hammerheadarmor.com or call 855-HHTOUGH. Hammerhead Armor can also be found on Facebook, Instagram and Twitter @hammerheadarmor.
  • Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the continental United States. Visit booth 12472 to find out more about Leather Therapy.
  • TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA Show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.
  • Vision Engraving & Routing Systems, Booth 10125: Vision will demonstrate deep metal engraving and parts marking for the duration of the SEMA Show. Come by, watch and get a free engraved sample. With the ability to adjust depth, speed and other key factors, you can reproduce a clean, clear marking that won't be removed. Vision has a variety of engraving and routing systems that will allow you to work with flat, cylindrical, and odd-shaped items in a wide range of materials and applications. Vision has desktop-sized machines starting at 8x10-in. and going up to a 4x8-ft. CNC router engraver. Engrave curved, flat or round surfaces in a variety of metals, such as iron, steel, brass, aluminum, gold, copper, silver and more. Vision software features auto serialization for quicker turnaround times on high-volume jobs. For more information, visit www.visionengravers.com.
  • Wavetrac Differentials, Booth 23820: Offering a SEMA Show special to new and existing customers. The company is offering an additional 10% off current pricing on all Wavetrac applications. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 23820 or online at www.wavetrac.net.

Exhibitors: Reach out to more buyers prior to the Show through eNews by submitting your incentive or Show special to editors@sema.org. Be sure to include the discount or incentive being offered, as well as booth number for the 2014 Show.

Thu, 09/25/2014 - 11:41
By Becca Butler
  show
With more than 1 million sq.-ft. of exhibit space, Showgoers will want to ensure they bring a comfortable pair of shoes.
  

First-time SEMA Showgoers might be wondering what to expect when they arrive in Vegas. The 2014 SEMA Show annually attracts more than 130,000 automotive industry professionals. For those who have never attended, it is important to come prepared and avoid common rookie mistakes that many first-timers make.

When previous Showgoers were asked to share their biggest mistake they made the first year, this is what they had to say:

Rookie Mistake: “Thinking I could see it all in one day.”

Lesson Learned: Registration for the SEMA Show provides access for all four days of the event. The SEMA Show fills more than 1 million sq.-ft. of the Las Vegas Convention Center, with more than 2,300 exhibiting companies, plus additional features and attractions, such as a taping of Velocity’s popular TV Show “Overhaulin’” and the OPTIMA Street Car Alley (located between the Westgate (formerly LVH)) and Las Vegas Convention Center (LVCC) North Hall. Attending the SEMA Show for multiple days is the best way to enjoy the event in its entirety.

Rookie Mistake: “Not bringing the right shoes.”

Lesson Learned: If you’ve been to the Show before, then you can agree that comfortable shoes are a must. Walking all day can be a painful experience on your feet if you are not wearing the correct shoes. You can give your feet a break mid-day by attending one of more than 50 free education seminars. It’s a great way to get off your feet for an hour and learn some new business strategies. For a list of the seminars visit www.SEMAShow.com/education. Make sure you break in your shoes beforehand, and bring more than one pair!

Rookie Mistake: “I wasn’t prepared.”

Lesson Learned: Because there are thousands of exhibitors to visit, it is important to have a plan before attending the Show. Know where exhibitors are located to help you accomplish all you want to see at the Show. You can also download the SEMA Show app, which features turn-by-turn directions using a “locate me” feature for guidance to one or multiple exhibitor booths or Show features. The app is available for download. View the full list of exhibitors and the floorplan.

Rookie Mistake: “Waiting until the last minute to register.”

Lesson Learned: Registering in advance online can save you money and ensure that you have your badge in hand before the Show opens. You can register for the Show at www.SEMAShow.com/register. After confirming your registration, you can quickly secure hotel accommodations and reservations through the Travel & Lodging page. Booking through this service, which is provided by the official Show housing partner Travel Planners, provides Showgoers with a low-price guarantee and premier customer service. Don’t forget that there is a complimentary shuttle bus service provided each morning and afternoon between the LVCC and official hotels. Don’t wait until the last minute to plan how you are going to get to the Show!

Rookie Mistake: “Didn’t drink enough water.”

Lesson Learned: Most Showgoers are on the floor an average of eight hours per day. Staying hydrated is very important. You can fuel up for your first day by attending SEMA’s annual New Products Breakfast, Tuesday, November 4, from 7:30 a.m.–8:45 a.m., in the Westgate (formerly the LVH) ballroom A, to find out the winners of the New Products Awards. Remember to bring plenty of water and make plans for your meals throughout the week; it is easy to lose track of time when you’re on the Show floor.

Rookie Mistake: “Not going the whole week.”

Lesson Learned: Every day of the Show offers something new and exciting to see. Whether it is a vehicle unveil or celebrity appearance, don’t skip out on the full SEMA Show experience. New this year is SEMA Ignited, which takes place after the SEMA Show on Friday, November 7, from 4:00 p.m.–10:00 p.m., at The LINQ in Las Vegas. Open to the public and free of charge, you'll find vehicles, products, celebrities, demonstrations, music, food and fun from the 2014 SEMA Show. For more information, check out www.semashow.com/ignited.

Visit the SEMA Show Facebook page for more tips and tricks that can help you have a successful first-time at the SEMA Show.