By Becca Butler

	The first product submitted into the New Products Showcase is completely free. All additional products are $75 per category if entered by the October 10 deadline.

The New Products Showcase is a great opportunity for exhibitors to introduce their new and featured products to buyers and media. Located in Upper South Hall, the New Products Showcase promises to be one of the most sought-out destinations at the 2014 SEMA Show. All exhibitors are invited to include their products in the Showcase. The advance-rate deadline for New Products Showcase submissions is Friday, October 10.

Enter a product into the Showcase. 

Below are eight of the most common myths about the New Products Showcase that are all too easy to believe.

• Myth #1: My product has to be new. Reality: Products entered into the New Products Showcase can be either new, featured or both! As long as your product is manufactured or exclusively distributed by your company, then it can be entered.

• Myth #2: It is expensive to enter a product. Reality: The best part about the New Products Showcase is that the first entry is free. The next one is $75 (before October 10). After October 10, the fee will be $150 per entry.

• Myth #3: My product is too big. Reality: Small products will be in the display cabinets and large products will be placed on the floor or counter. Exhibitors may even bring a printed photo to display if the product is too large.

• Myth #4: I will not know who scanned my products in the Showcase. Reality: Information regarding who scanned your products will be available on your registration dashboard after the Show.

• Myth #5: I can only enter one product. Reality: You can submit as many products as you would like. The first entry is free, any additional entries will cost $75 (before October 10).

• Myth #6: I missed the deadline. Reality: You can bring your New Products(s) onsite to the New Products check-in, Saturday, November 1, and Sunday, November 2, to enter and check them in. The best part is that the first entry will still be free.

• Myth #7: I don’t have time. Reality: Entering a product in the Showcase does not require much time at all. You can enter your product online. When you arrive at the Show, you will need deliver your product(s) on-site by Sunday, November 2. Products may still be entered on Monday, November 3, but must be completely checked-in by 10:00 a.m. in order to be judged for a New Product Award. At the end of the Show you have the option to have your product(s) packaged and shipped back to you by UPS or you can pick them up on Friday, November 7, between 4:00 p.m.–8:00 p.m.

• Myth #8: It’s not worth it. Reality: Entering a product into the Showcase is extremely beneficial for exhibitors. As the No. 1 buyer and media destination, exhibitors will gain increased exposure and additional publicity from the New Products Showcase. For those interested in your product, SEMA will provide product information for every product entered. In addition, products entered will be photographed and promoted to the media. It is definitely worth it to take advantage of this completely free opportunity.

By Becca Butler

	The first product submitted into the New Products Showcase is completely free. All additional products are $75 per category if entered by the October 10 deadline.

The New Products Showcase is a great opportunity for exhibitors to introduce their new and featured products to buyers and media. Located in Upper South Hall, the New Products Showcase promises to be one of the most sought-out destinations at the 2014 SEMA Show. All exhibitors are invited to include their products in the Showcase. The advance-rate deadline for New Products Showcase submissions is Friday, October 10.

Enter a product into the Showcase. 

Below are eight of the most common myths about the New Products Showcase that are all too easy to believe.

• Myth #1: My product has to be new. Reality: Products entered into the New Products Showcase can be either new, featured or both! As long as your product is manufactured or exclusively distributed by your company, then it can be entered.

• Myth #2: It is expensive to enter a product. Reality: The best part about the New Products Showcase is that the first entry is free. The next one is $75 (before October 10). After October 10, the fee will be $150 per entry.

• Myth #3: My product is too big. Reality: Small products will be in the display cabinets and large products will be placed on the floor or counter. Exhibitors may even bring a printed photo to display if the product is too large.

• Myth #4: I will not know who scanned my products in the Showcase. Reality: Information regarding who scanned your products will be available on your registration dashboard after the Show.

• Myth #5: I can only enter one product. Reality: You can submit as many products as you would like. The first entry is free, any additional entries will cost $75 (before October 10).

• Myth #6: I missed the deadline. Reality: You can bring your New Products(s) onsite to the New Products check-in, Saturday, November 1, and Sunday, November 2, to enter and check them in. The best part is that the first entry will still be free.

• Myth #7: I don’t have time. Reality: Entering a product in the Showcase does not require much time at all. You can enter your product online. When you arrive at the Show, you will need deliver your product(s) on-site by Sunday, November 2. Products may still be entered on Monday, November 3, but must be completely checked-in by 10:00 a.m. in order to be judged for a New Product Award. At the end of the Show you have the option to have your product(s) packaged and shipped back to you by UPS or you can pick them up on Friday, November 7, between 4:00 p.m.–8:00 p.m.

• Myth #8: It’s not worth it. Reality: Entering a product into the Showcase is extremely beneficial for exhibitors. As the No. 1 buyer and media destination, exhibitors will gain increased exposure and additional publicity from the New Products Showcase. For those interested in your product, SEMA will provide product information for every product entered. In addition, products entered will be photographed and promoted to the media. It is definitely worth it to take advantage of this completely free opportunity.

By Jason Catullo

	Online registration enables attendees to register quickly and have their badges mailed, allowing more time to prepare for business when the SEMA Show opens on November 4. Register at www.SEMAShow.com/register.

Attendees who register online for the 2014 SEMA Show by October 17 will pay the advance rate of $25. After the deadline, registration can only be done on-site at the Show, and the price increases to $50.   

As a commitment to provide a valuable exhibitor experience, SEMA Show management screens all attendees to ensure that the highest-quality buyers are on the Show floor.

To help attendees register in minutes and get to business, here are some things to remember when registering for the Show, November 4–7, in Las Vegas.

3 Tips to Speed Through Registration

1. Proof of working for an auto-related company (two forms of qualifying materials are required and include: tax registration certificate or business registration; a business license; two recent paycheck stubs; business card (company name and address must correspond with information on registration form, and must include job title); business photo ID (must include company name, photo and full name); invoices from automotive companies doing business with your company.
2. Register by October 17 to have badges mailed for domestic attendees (international attendees must have registered by September 19 to have badges mailed). In addition, media (including exhibiting media) and non-exhibiting manufacturer badges are not mailed and must to be picked up on-site.
3. Once registration is complete and submitted, the information will be processed. Attendees will receive a confirmation e-mail that MUST be clicked on in order to complete the registration process. Note: Activating the link in the confirmation e-mail is an important step that is often overlooked by attendees, which will delay the badge-mailing process.  

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

	Online registration enables attendees to register quickly and have their badges mailed, allowing more time to prepare for business when the SEMA Show opens on November 4. Register at www.SEMAShow.com/register.

Attendees who register online for the 2014 SEMA Show by October 17 will pay the advance rate of $25. After the deadline, registration can only be done on-site at the Show, and the price increases to $50.   

As a commitment to provide a valuable exhibitor experience, SEMA Show management screens all attendees to ensure that the highest-quality buyers are on the Show floor.

To help attendees register in minutes and get to business, here are some things to remember when registering for the Show, November 4–7, in Las Vegas.

3 Tips to Speed Through Registration

1. Proof of working for an auto-related company (two forms of qualifying materials are required and include: tax registration certificate or business registration; a business license; two recent paycheck stubs; business card (company name and address must correspond with information on registration form, and must include job title); business photo ID (must include company name, photo and full name); invoices from automotive companies doing business with your company.
2. Register by October 17 to have badges mailed for domestic attendees (international attendees must have registered by September 19 to have badges mailed). In addition, media (including exhibiting media) and non-exhibiting manufacturer badges are not mailed and must to be picked up on-site.
3. Once registration is complete and submitted, the information will be processed. Attendees will receive a confirmation e-mail that MUST be clicked on in order to complete the registration process. Note: Activating the link in the confirmation e-mail is an important step that is often overlooked by attendees, which will delay the badge-mailing process.  

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

	The 2014 SEMA Annual Market Report provides insight on the compact performance, street performance, light-truck, off-road, restyling, restoration, street rod and custom and racing niches.

In the mobile electronics market, connectivity remains a key factor in meeting consumer expectations—whether for their smartphones and tablets or the devices in their vehicles. Integrating smartphones into a vehicle’s interface and on-board Wi-Fi are just some of the latest examples of evolving technologies creating greater opportunities for personalization.

According to SEMA Market Research, the overall accessory and appearance product segment, which contains mobile electronics products, comprises $12.94 billion of the entire $33 billion specialty-equipment market.

Taking a look at the entertainment branch of the mobile electronics market, car audio has changed considerably from its traditional roots of amplifiers, subwoofers, and CD head units to include video players, hard drives and satellite radio. While the market has shifted, there are still plenty of opportunities in audio/entertainment, and this generation of audiophiles has some of the most technologically advanced, feature-rich components available at their fingertips.

As vehicles have become more electronically integrated and computer controlled, drivers have gained new connectivity options beyond the traditional entertainment services. Connectivity now plays into the world of vehicle performance as well. The smartphone that is currently used for streaming music can now also monitor engine diagnostics with an array of new devices being introduced into the industry.

"Mobile electronics was once synonymous with car stereo, however, connectivity has changed the scope of how we interact with our vehicles. Connected entertainment, such as music streaming and hands-free communication, is now the base expectation for head units,” states Gavin Knapp, head of market research for SEMA. “In the performance market, connectivity has created more opportunities for performance enthusiasts to pursue their passion as well.”

According to the 2014 SEMA Annual Market Report, traditional entertainment and security mobile electronics categories grew 2% from 2012 to 2013. Connectivity products (cellular/ipod/Bluetooth accessories) have shown sales growth in each of the last five years.

Members: Download a free copy of the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches. The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

By Jason Catullo

	The 2014 SEMA Annual Market Report provides insight on the compact performance, street performance, light-truck, off-road, restyling, restoration, street rod and custom and racing niches.

In the mobile electronics market, connectivity remains a key factor in meeting consumer expectations—whether for their smartphones and tablets or the devices in their vehicles. Integrating smartphones into a vehicle’s interface and on-board Wi-Fi are just some of the latest examples of evolving technologies creating greater opportunities for personalization.

According to SEMA Market Research, the overall accessory and appearance product segment, which contains mobile electronics products, comprises $12.94 billion of the entire $33 billion specialty-equipment market.

Taking a look at the entertainment branch of the mobile electronics market, car audio has changed considerably from its traditional roots of amplifiers, subwoofers, and CD head units to include video players, hard drives and satellite radio. While the market has shifted, there are still plenty of opportunities in audio/entertainment, and this generation of audiophiles has some of the most technologically advanced, feature-rich components available at their fingertips.

As vehicles have become more electronically integrated and computer controlled, drivers have gained new connectivity options beyond the traditional entertainment services. Connectivity now plays into the world of vehicle performance as well. The smartphone that is currently used for streaming music can now also monitor engine diagnostics with an array of new devices being introduced into the industry.

"Mobile electronics was once synonymous with car stereo, however, connectivity has changed the scope of how we interact with our vehicles. Connected entertainment, such as music streaming and hands-free communication, is now the base expectation for head units,” states Gavin Knapp, head of market research for SEMA. “In the performance market, connectivity has created more opportunities for performance enthusiasts to pursue their passion as well.”

According to the 2014 SEMA Annual Market Report, traditional entertainment and security mobile electronics categories grew 2% from 2012 to 2013. Connectivity products (cellular/ipod/Bluetooth accessories) have shown sales growth in each of the last five years.

Members: Download a free copy of the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches. The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

By Jason Catullo

	The 2014 SEMA Annual Market Report provides insight on the compact performance, street performance, light-truck, off-road, restyling, restoration, street rod and custom and racing niches.

In the mobile electronics market, connectivity remains a key factor in meeting consumer expectations—whether for their smartphones and tablets or the devices in their vehicles. Integrating smartphones into a vehicle’s interface and on-board Wi-Fi are just some of the latest examples of evolving technologies creating greater opportunities for personalization.

According to SEMA Market Research, the overall accessory and appearance product segment, which contains mobile electronics products, comprises $12.94 billion of the entire $33 billion specialty-equipment market.

Taking a look at the entertainment branch of the mobile electronics market, car audio has changed considerably from its traditional roots of amplifiers, subwoofers, and CD head units to include video players, hard drives and satellite radio. While the market has shifted, there are still plenty of opportunities in audio/entertainment, and this generation of audiophiles has some of the most technologically advanced, feature-rich components available at their fingertips.

As vehicles have become more electronically integrated and computer controlled, drivers have gained new connectivity options beyond the traditional entertainment services. Connectivity now plays into the world of vehicle performance as well. The smartphone that is currently used for streaming music can now also monitor engine diagnostics with an array of new devices being introduced into the industry.

"Mobile electronics was once synonymous with car stereo, however, connectivity has changed the scope of how we interact with our vehicles. Connected entertainment, such as music streaming and hands-free communication, is now the base expectation for head units,” states Gavin Knapp, head of market research for SEMA. “In the performance market, connectivity has created more opportunities for performance enthusiasts to pursue their passion as well.”

According to the 2014 SEMA Annual Market Report, traditional entertainment and security mobile electronics categories grew 2% from 2012 to 2013. Connectivity products (cellular/ipod/Bluetooth accessories) have shown sales growth in each of the last five years.

Members: Download a free copy of the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches. The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

By SEMA Editors

	SEMA Ignited will take place at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel.

With thousands of exhibitors, attendees, media and consumers, and hundreds of display vehicles registered for SEMA Ignited, you’re probably wondering what is expected of you and what you can expect from the event. Here are guidelines to make your SEMA Ignited experience easy and enjoyable.

1. If you haven’t extended your SEMA Show hotel block room reservation, visit www.SEMAShow.com/travel now.
2. The SEMA Cruise begins following the close of the SEMA Show at 4:00 p.m., Friday, November 7. At the conclusion of the SEMA Cruise, vehicles will follow the parade over to SEMA Ignited at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel on the corner of Winnick Avenue & Koval Lane.
3. Ample parking is available for spectators adjacent to The LINQ High Roller Event. Parking attendants will direct you at the entrance to The LINQ High Roller Event Lot.
4. If your booth or feature vehicle was confirmed as a SEMA Ignited display vehicle, your vehicle will be guided to the display area by a SEMA Ignited management staff member. Once a display vehicle is parked at SEMA Ignited, the vehicle will not be allowed to relocate or leave until 10:00 p.m.
5. SEMA Ignited exhibitors must be registered 2014 SEMA Show exhibitors to be considered for participation with a vehicle at SEMA Ignited, or approved in advance by SEMA Ignited management. A booth at the 2014 SEMA Show does not guarantee participation with a vehicle at SEMA Ignited. For SEMA Ignited participation information, e-mail info@semaignited.com.
6. As an industry participant, you and your guests will each receive a SEMA Ignited Industry VIP credential good for entry into the VIP area. To receive your credential, present your 2014 SEMA Show badge and a valid photo ID indicating that you and your guests are over 21 years of age.
7. The event will be taped for a national TV program sponsored by SEMA, therefore, in consideration of being allowed to participate in the SEMA Ignited event, the attendee hereby grants SEMA Ignited management, (1) full and unconditional permission to make still or motion pictures and any other type(s) of audio, video or visual recording of attendee's activities and participation in the event and at the site of the event before, during and after the event; and (2) the exclusive, worldwide and perpetual rights to use the same, together, with the name, likenesses and data of, or relating to, attendee's products or display, for publicity, advertising, endorsements, promotion and any other kind or type of exhibition or exploitations, whether or not for profit, in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now or hereafter developed.

There is still time to register for SEMA Ignited.

By SEMA Editors

	SEMA Ignited will take place at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel.

With thousands of exhibitors, attendees, media and consumers, and hundreds of display vehicles registered for SEMA Ignited, you’re probably wondering what is expected of you and what you can expect from the event. Here are guidelines to make your SEMA Ignited experience easy and enjoyable.

1. If you haven’t extended your SEMA Show hotel block room reservation, visit www.SEMAShow.com/travel now.
2. The SEMA Cruise begins following the close of the SEMA Show at 4:00 p.m., Friday, November 7. At the conclusion of the SEMA Cruise, vehicles will follow the parade over to SEMA Ignited at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel on the corner of Winnick Avenue & Koval Lane.
3. Ample parking is available for spectators adjacent to The LINQ High Roller Event. Parking attendants will direct you at the entrance to The LINQ High Roller Event Lot.
4. If your booth or feature vehicle was confirmed as a SEMA Ignited display vehicle, your vehicle will be guided to the display area by a SEMA Ignited management staff member. Once a display vehicle is parked at SEMA Ignited, the vehicle will not be allowed to relocate or leave until 10:00 p.m.
5. SEMA Ignited exhibitors must be registered 2014 SEMA Show exhibitors to be considered for participation with a vehicle at SEMA Ignited, or approved in advance by SEMA Ignited management. A booth at the 2014 SEMA Show does not guarantee participation with a vehicle at SEMA Ignited. For SEMA Ignited participation information, e-mail info@semaignited.com.
6. As an industry participant, you and your guests will each receive a SEMA Ignited Industry VIP credential good for entry into the VIP area. To receive your credential, present your 2014 SEMA Show badge and a valid photo ID indicating that you and your guests are over 21 years of age.
7. The event will be taped for a national TV program sponsored by SEMA, therefore, in consideration of being allowed to participate in the SEMA Ignited event, the attendee hereby grants SEMA Ignited management, (1) full and unconditional permission to make still or motion pictures and any other type(s) of audio, video or visual recording of attendee's activities and participation in the event and at the site of the event before, during and after the event; and (2) the exclusive, worldwide and perpetual rights to use the same, together, with the name, likenesses and data of, or relating to, attendee's products or display, for publicity, advertising, endorsements, promotion and any other kind or type of exhibition or exploitations, whether or not for profit, in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now or hereafter developed.

There is still time to register for SEMA Ignited.

By SEMA Editors

	SEMA Ignited will take place at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel.

With thousands of exhibitors, attendees, media and consumers, and hundreds of display vehicles registered for SEMA Ignited, you’re probably wondering what is expected of you and what you can expect from the event. Here are guidelines to make your SEMA Ignited experience easy and enjoyable.

1. If you haven’t extended your SEMA Show hotel block room reservation, visit www.SEMAShow.com/travel now.
2. The SEMA Cruise begins following the close of the SEMA Show at 4:00 p.m., Friday, November 7. At the conclusion of the SEMA Cruise, vehicles will follow the parade over to SEMA Ignited at The LINQ High Roller Event Lot, adjacent to The LINQ Promenade and The LINQ Hotel on the corner of Winnick Avenue & Koval Lane.
3. Ample parking is available for spectators adjacent to The LINQ High Roller Event. Parking attendants will direct you at the entrance to The LINQ High Roller Event Lot.
4. If your booth or feature vehicle was confirmed as a SEMA Ignited display vehicle, your vehicle will be guided to the display area by a SEMA Ignited management staff member. Once a display vehicle is parked at SEMA Ignited, the vehicle will not be allowed to relocate or leave until 10:00 p.m.
5. SEMA Ignited exhibitors must be registered 2014 SEMA Show exhibitors to be considered for participation with a vehicle at SEMA Ignited, or approved in advance by SEMA Ignited management. A booth at the 2014 SEMA Show does not guarantee participation with a vehicle at SEMA Ignited. For SEMA Ignited participation information, e-mail info@semaignited.com.
6. As an industry participant, you and your guests will each receive a SEMA Ignited Industry VIP credential good for entry into the VIP area. To receive your credential, present your 2014 SEMA Show badge and a valid photo ID indicating that you and your guests are over 21 years of age.
7. The event will be taped for a national TV program sponsored by SEMA, therefore, in consideration of being allowed to participate in the SEMA Ignited event, the attendee hereby grants SEMA Ignited management, (1) full and unconditional permission to make still or motion pictures and any other type(s) of audio, video or visual recording of attendee's activities and participation in the event and at the site of the event before, during and after the event; and (2) the exclusive, worldwide and perpetual rights to use the same, together, with the name, likenesses and data of, or relating to, attendee's products or display, for publicity, advertising, endorsements, promotion and any other kind or type of exhibition or exploitations, whether or not for profit, in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now or hereafter developed.

There is still time to register for SEMA Ignited.