In the specialty-equipment market, we can talk about racing and performance products in a number of ways. The specialty-equipment market is broken up into nine different niches: Light Truck; Off-Road; Street Performance; Racing; Restoration; Restyling; Street Rod & Custom; Compact Performance; and Other.
Consumers are feeling a little more confident about spending money on their vehicles, according to new SEMA research data. Despite a substantial drop in January, SEMA's Performance Parts and Accessories Demand Index (PADI), a gauge of consumer interest in vehicle customization, gained 27 points (50%), jumping from 54 to 81 in February. Currently 22% of adult American drivers (more than 22 million households) intend to purchase specialty equipment in the next three months.
Despite ever-decreasing new light-truck sales, the specialty-equipment industry continues to put out a growing number of new products for these vehicles each year. Over the past three years, for example, there were 29% more products entered in the “Best New Van/Pickup/Sport-Utility Product” category within the SEMA Show's New Products Showcase.
The 2007 SEMA Show showcased 137 new products in this category, compared to the 108 and 106 entered in 2006 and 2005, respectively.
SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to eNews@sema.org. Note: make sure to include “Hot Links” in the subject line of the e-mail.
SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:
Filler for eNews
Speedway Motors founder and owner “Speedy” Bill Smith was honored with a Lifetime Achievement Award from Darryl Starbird’s National Rod & Custom Car Hall of Fame Museum. He joins pioneers such as Robert Petersen and George Barris in receiving the award.