Wed, 11/02/2016 - 10:26

By SEMA News Editors

SEMA VR Experience
See the hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video through the SEMA VR Experience.

See the hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video through the SEMA VR Experience—a series of automotive-themed experiential demonstrations.

Taking place at SEMA Central in the Grand Lobby of the Las Vegas Convention Center, the purpose of the VR Experience is to show how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development.

One of the highlights of the SEMA VR Experience is a 360-degree video presentation of the SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer.

Visitors can also enjoy the Driver Experience—an immersive tire-test driving experience with virtual instructors by your side, and sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.

Wed, 11/02/2016 - 10:02

By SEMA News Editors

COPO Camaro 2017
The Chevrolet COPO Camaro Concept was unveiled on the opening day of the 2016 SEMA Show.
 

The Chevrolet COPO Camaro Concept was unveiled in Chevrolet's SEMA Show display on the opening day of the 2016 SEMA Show. The track-ready concept version of the COPO Camaro features a supercharged 350 engine, custom Weld racing wheels and “anodized” Hyper Blue Metallic paint. The show car will go on the block at the Barrett-Jackson Auction in Scottsdale, Arizona, next January, with proceeds benefiting for the United Way.

Chevy brought back the COPO in 2012, producing just 69 of them and offering them to potential buyers through a random selection process. The automaker will take the same approach for the 69 COPO Camaro’s it plans to release in 2017. As with the original COPO and the 2012 edition, the new cars are designed specifically for the NHRA Stock Eliminator class. Each car will be outfitted with a racing chassis and suspension, including a solid rear axle that replaces the production car’s independent rear suspension.

In production, winners of the COPO lottery will be able to choose from three engines, including the supercharged 350, a naturally aspirated 427, and an LT-based direct-injected 376. The hand-built cars will also feature lightweight manual four-wheel disc brakes, a manual steering rack, a fuel cell with a high-pressure pump, and a unique racing harness. Those picked for a COPO will be notified during the first quarter of 2017.

In addition to the project vehicles and COPO Camaro, Chevrolet also showed off a variety of concept parts designed to help weekend racers take the quarter mile in 10 seconds through the Camaro SS Drag Race Development Program. The project is pursuing a variety of ways to push the coupe just a little bit faster. That includes modified differentials with higher ratios, as well as a cam-and-heads package that can punch up the LT1 engine to 530 hp—even 600 with a power adder.

The COPO dates back to 1969, when Chevy set out to make the Camaro a serious contender on the dragstrip. Only about 1,000 were made—and today they’re among the rarest of classic Chevy muscle cars, one selling at auction earlier this year for $455,000.

Wed, 11/02/2016 - 10:02

By SEMA News Editors

COPO Camaro 2017
The Chevrolet COPO Camaro Concept was unveiled on the opening day of the 2016 SEMA Show.
 

The Chevrolet COPO Camaro Concept was unveiled in Chevrolet's SEMA Show display on the opening day of the 2016 SEMA Show. The track-ready concept version of the COPO Camaro features a supercharged 350 engine, custom Weld racing wheels and “anodized” Hyper Blue Metallic paint. The show car will go on the block at the Barrett-Jackson Auction in Scottsdale, Arizona, next January, with proceeds benefiting for the United Way.

Chevy brought back the COPO in 2012, producing just 69 of them and offering them to potential buyers through a random selection process. The automaker will take the same approach for the 69 COPO Camaro’s it plans to release in 2017. As with the original COPO and the 2012 edition, the new cars are designed specifically for the NHRA Stock Eliminator class. Each car will be outfitted with a racing chassis and suspension, including a solid rear axle that replaces the production car’s independent rear suspension.

In production, winners of the COPO lottery will be able to choose from three engines, including the supercharged 350, a naturally aspirated 427, and an LT-based direct-injected 376. The hand-built cars will also feature lightweight manual four-wheel disc brakes, a manual steering rack, a fuel cell with a high-pressure pump, and a unique racing harness. Those picked for a COPO will be notified during the first quarter of 2017.

In addition to the project vehicles and COPO Camaro, Chevrolet also showed off a variety of concept parts designed to help weekend racers take the quarter mile in 10 seconds through the Camaro SS Drag Race Development Program. The project is pursuing a variety of ways to push the coupe just a little bit faster. That includes modified differentials with higher ratios, as well as a cam-and-heads package that can punch up the LT1 engine to 530 hp—even 600 with a power adder.

The COPO dates back to 1969, when Chevy set out to make the Camaro a serious contender on the dragstrip. Only about 1,000 were made—and today they’re among the rarest of classic Chevy muscle cars, one selling at auction earlier this year for $455,000.

Wed, 11/02/2016 - 10:02

By SEMA News Editors

COPO Camaro 2017
The Chevrolet COPO Camaro Concept was unveiled on the opening day of the 2016 SEMA Show.
 

The Chevrolet COPO Camaro Concept was unveiled in Chevrolet's SEMA Show display on the opening day of the 2016 SEMA Show. The track-ready concept version of the COPO Camaro features a supercharged 350 engine, custom Weld racing wheels and “anodized” Hyper Blue Metallic paint. The show car will go on the block at the Barrett-Jackson Auction in Scottsdale, Arizona, next January, with proceeds benefiting for the United Way.

Chevy brought back the COPO in 2012, producing just 69 of them and offering them to potential buyers through a random selection process. The automaker will take the same approach for the 69 COPO Camaro’s it plans to release in 2017. As with the original COPO and the 2012 edition, the new cars are designed specifically for the NHRA Stock Eliminator class. Each car will be outfitted with a racing chassis and suspension, including a solid rear axle that replaces the production car’s independent rear suspension.

In production, winners of the COPO lottery will be able to choose from three engines, including the supercharged 350, a naturally aspirated 427, and an LT-based direct-injected 376. The hand-built cars will also feature lightweight manual four-wheel disc brakes, a manual steering rack, a fuel cell with a high-pressure pump, and a unique racing harness. Those picked for a COPO will be notified during the first quarter of 2017.

In addition to the project vehicles and COPO Camaro, Chevrolet also showed off a variety of concept parts designed to help weekend racers take the quarter mile in 10 seconds through the Camaro SS Drag Race Development Program. The project is pursuing a variety of ways to push the coupe just a little bit faster. That includes modified differentials with higher ratios, as well as a cam-and-heads package that can punch up the LT1 engine to 530 hp—even 600 with a power adder.

The COPO dates back to 1969, when Chevy set out to make the Camaro a serious contender on the dragstrip. Only about 1,000 were made—and today they’re among the rarest of classic Chevy muscle cars, one selling at auction earlier this year for $455,000.

Wed, 11/02/2016 - 09:31

By SEMA News Staff

SEMA Award Winners
Pietro Gorlier (center left), head of parts and service for MOPAR FCA-Global, and Judy Curran (center right), Ford director of engineering, planning and strategy, accept their SEMA Awards from SEMA’s executive leadership for the SEMA Show’s hottest-trending vehicles across several categories.

The winners of the SEMA Award were announced on the opening day of the 2016 SEMA Show. For the first time since its creation, the winners of the award were selected by the Show’s manufacturing exhibitors. More than 2,400 exhibitors voted to determine what vehicle model is the hottest new and emerging vehicle. Winning vehicles help guide consumers toward the hottest-trending and most accessory friendly vehicles on the market.

SEMA Award recognizes the top trending vehicles in the market, and are presented in five categories: Hottest Coupe, Hottest Sedan, Hottest Hatch, Hottest 4x4-SUV and Hottest Truck.

Winners of the 2016 SEMA Awards

  • Hottest Coupe - Ford Mustang
  • Hottest Sedan - Dodge Charger
  • Hottest Hatch - Ford Focus 
  • Hottest 4x4-SUV - Jeep Wrangler
  • Hottest Truck - Ford F-Series

“The SEMA Show is the place where the newest and most innovative aftermarket products debut,” said Chris Kersting, SEMA president and CEO. “And the SEMA Show exhibitors are the innovators and visionaries who help guide future trends in the industry.”

The SEMA Award heightens awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers. To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Wed, 11/02/2016 - 09:31

By SEMA News Staff

SEMA Award Winners
Pietro Gorlier (center left), head of parts and service for MOPAR FCA-Global, and Judy Curran (center right), Ford director of engineering, planning and strategy, accept their SEMA Awards from SEMA’s executive leadership for the SEMA Show’s hottest-trending vehicles across several categories.

The winners of the SEMA Award were announced on the opening day of the 2016 SEMA Show. For the first time since its creation, the winners of the award were selected by the Show’s manufacturing exhibitors. More than 2,400 exhibitors voted to determine what vehicle model is the hottest new and emerging vehicle. Winning vehicles help guide consumers toward the hottest-trending and most accessory friendly vehicles on the market.

SEMA Award recognizes the top trending vehicles in the market, and are presented in five categories: Hottest Coupe, Hottest Sedan, Hottest Hatch, Hottest 4x4-SUV and Hottest Truck.

Winners of the 2016 SEMA Awards

  • Hottest Coupe - Ford Mustang
  • Hottest Sedan - Dodge Charger
  • Hottest Hatch - Ford Focus 
  • Hottest 4x4-SUV - Jeep Wrangler
  • Hottest Truck - Ford F-Series

“The SEMA Show is the place where the newest and most innovative aftermarket products debut,” said Chris Kersting, SEMA president and CEO. “And the SEMA Show exhibitors are the innovators and visionaries who help guide future trends in the industry.”

The SEMA Award heightens awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers. To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Wed, 11/02/2016 - 09:31

By SEMA News Staff

SEMA Award Winners
Pietro Gorlier (center left), head of parts and service for MOPAR FCA-Global, and Judy Curran (center right), Ford director of engineering, planning and strategy, accept their SEMA Awards from SEMA’s executive leadership for the SEMA Show’s hottest-trending vehicles across several categories.

The winners of the SEMA Award were announced on the opening day of the 2016 SEMA Show. For the first time since its creation, the winners of the award were selected by the Show’s manufacturing exhibitors. More than 2,400 exhibitors voted to determine what vehicle model is the hottest new and emerging vehicle. Winning vehicles help guide consumers toward the hottest-trending and most accessory friendly vehicles on the market.

SEMA Award recognizes the top trending vehicles in the market, and are presented in five categories: Hottest Coupe, Hottest Sedan, Hottest Hatch, Hottest 4x4-SUV and Hottest Truck.

Winners of the 2016 SEMA Awards

  • Hottest Coupe - Ford Mustang
  • Hottest Sedan - Dodge Charger
  • Hottest Hatch - Ford Focus 
  • Hottest 4x4-SUV - Jeep Wrangler
  • Hottest Truck - Ford F-Series

“The SEMA Show is the place where the newest and most innovative aftermarket products debut,” said Chris Kersting, SEMA president and CEO. “And the SEMA Show exhibitors are the innovators and visionaries who help guide future trends in the industry.”

The SEMA Award heightens awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers. To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Wed, 11/02/2016 - 09:31

By SEMA News Staff

SEMA Award Winners
Pietro Gorlier (center left), head of parts and service for MOPAR FCA-Global, and Judy Curran (center right), Ford director of engineering, planning and strategy, accept their SEMA Awards from SEMA’s executive leadership for the SEMA Show’s hottest-trending vehicles across several categories.

The winners of the SEMA Award were announced on the opening day of the 2016 SEMA Show. For the first time since its creation, the winners of the award were selected by the Show’s manufacturing exhibitors. More than 2,400 exhibitors voted to determine what vehicle model is the hottest new and emerging vehicle. Winning vehicles help guide consumers toward the hottest-trending and most accessory friendly vehicles on the market.

SEMA Award recognizes the top trending vehicles in the market, and are presented in five categories: Hottest Coupe, Hottest Sedan, Hottest Hatch, Hottest 4x4-SUV and Hottest Truck.

Winners of the 2016 SEMA Awards

  • Hottest Coupe - Ford Mustang
  • Hottest Sedan - Dodge Charger
  • Hottest Hatch - Ford Focus 
  • Hottest 4x4-SUV - Jeep Wrangler
  • Hottest Truck - Ford F-Series

“The SEMA Show is the place where the newest and most innovative aftermarket products debut,” said Chris Kersting, SEMA president and CEO. “And the SEMA Show exhibitors are the innovators and visionaries who help guide future trends in the industry.”

The SEMA Award heightens awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers. To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Tue, 11/01/2016 - 16:25

SEMA News—November 2016

EVENTS

SEMA Show Press Conferences

Monday, October 31

  • 11:00 a.m.–3:00 p.m.: SEMA: Media Preview, Media Center, Rm. S220, Presented by the Truck and Off-Road Alliance
  • 2:00 p.m.–2:20 p.m.: Texas Auto Media Association, Media Center, Rm. S220, 2017 Auto Judge Awards Presentation
  • 3:00 p.m.–6:00 p.m.: Continental Tire, Bronze Lot, outside South Hall, Extreme Experience–ExtremeContact Sport Tire Unveiled

Tuesday, November 1

  • 7:30 a.m.–8:45 a.m.: SEMA New Products Breakfast, Paradise Event Center located in the Westgate Hotel, SEMA Award Press Conference
  • 9:00 a.m.–9:20 a.m.: KIA Motors America Inc., Booth #10809, KIA Press Conference
  • 9:30 a.m.–9:50 a.m.: Coker Tire, Booth #22775, New Product Unveiling
  • 10:00 a.m.–10:20 a.m.: Toyota Motor Sales USA, Booth #24800, Toyota Press Conference
  • 10:30 a.m.–10:50 a.m.: Hyundai Motor America, Booth #24387, Hyundai Expands Performance Beyond Traditional Focus
  • 11:00 a.m.–11:20 a.m.: Ford Motor Co., Booth #22200, Ford Motor Co. Press Conference
  • 11:30 a.m.–11:50 a.m.: General Motors LLC, Booth #23743, Chevrolet 2016
  • 12:00 p.m.–12:20 p.m.: SEMA: Battle of the Builders, SEMA Central in Grand Lobby, Top 21 Builders Announced
  • 1:00 p.m.–1:20 p.m.: MagnaFlow Exhaust Products, Booth #23543, Unveil of 1,000hp Vicious Mustang
  • 1:30 p.m.–1:50 p.m.: Driven Performance Brands, Booth #22351, Unveiling of Booth Show Cars
  • 2:00 p.m.–2:20 p.m.: Sherwin-Williams, Booth #10631, 150 Years of Excellence Automotive Finishes
  • 2:30 p.m.–2:50 p.m.: Shell, Booth #60005, “Project Underdog” ’72 Ford Maverick debut (featuring Fast and Furious actor Sung Kang)
  • 3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, SEMA SCORE Baja 1000 Experience and Qualifier
  • 3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Ray Evernham Unveils ’58 Impala
  • 4:00 p.m.–4:20 p.m.: Pirelli Tire North America, Booth #41013, Pirelli Press Conference
  • 4:26 p.m.–5:00 p.m. FCA US LLC Booth #43155 MOPAR Media Briefing

Wednesday, November 2

  • 9:00 a.m.–9:20 a.m.: BASF Corp., Booth #20367, Glasurit Best Paint Award
  • 9:30 a.m.–9:50 a.m.: Roush Performance, Booth #21441, Unveiling of New Vehicle
  • 10:00 a.m.–10:20 a.m.: Ringbrothers, Booth #23283, Ringbrothers Mustang Unveiling
  • 10:30 a.m.–10:50 a.m.: Skyjacker Suspensions, Booth #34125, ’17 Super Duty Product Reveal and Curt LeDuc Presentation
  • 11:00 a.m.–11:20 a.m.: SEMA: Battle of the Builders®, Grand Lobby, SEMA Central Top 10 Announcement
  • 11:10 a.m.–11:30 a.m.: Tire Industry Association (TIA), Booth #40066, Tire Industry Association Update
  • 11:30 a.m.–11:50 a.m.: Mickey Thompson Performance, Booth #43035, Mickey Thompson Tires & Wheels Hosts Landmark Event With Special Guests
  • 12:00 p.m.–12:50 p.m.: Weld, Media Center, Rm. S220, Weld Celebrates 50 Years (Lunch) of Forged Performance Excellence
  • 1:00 p.m.–1:20 p.m.: House of Kolor, Booth #23513, House of Kolor Unveils New Colors for 2017
  • 1:30 p.m.–1:50 p.m.: AkzoNobel, Booth #25133, Celebrity Partnership Unveil
  • 2:00 p.m.–2:20 p.m.: Goodguys Enterprises Inc., Booth #22975, Goodguys 2016 Gold Award presentation
  • 2:30 p.m.–2:50 p.m.: Formula Drift Holdings LLC, Media Center, Rm. S220, Formula Drift to Announce Major Developments for the 2017 Championship Season
  • 3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, Baja 1000 Qualifier Results/Awards and SCORE Baja 1000 50th Anniversary Celebration
  • 3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Axalta Launches Mobsteel Artist Signature Series
  • 4:00 p.m.–4:20 p.m.: AkzoNobel, Booth #25133, AkzoNobel Introduces Colorvation
  • 4:30 p.m.–5:00 p.m.: (Cocktails) Brembo North America Inc., Booth #23561, Brembo New Product Announcement

Thursday, November 3

  • 9:00 a.m.–9:20 a.m.: ASA Automotive Systems, Booth #41069, ASA Announces New Major Product Releases
  • 9:30 a.m.–9:50 a.m.: American Force Wheel, Booth #45131, Evolving Is in Our DNA!
  • 10:00 a.m.–10:20 a.m.: WD-40 Co., Booth #62129, WD-40 Co. SEMA Cares 50th Anniversary Vehicle Unveiling
  • 10:30 a.m.–10:50 a.m.: Portacool LLC, Media Center, Rm. S220 Effective Cooling Solutions for the Productive Shop
  • 11:00 a.m.–11:20 a.m. Tri-Ace Wheel & Tire Inc. Media Center, Rm. S220, Tri-Ace’s “Smokin’ Hot” Tires Get Hotter, Major News, and Find Out “Who?”
  • 11:30 a.m.–11:50 a.m.: Mile Marker Industries LLC, Media Center, Rm. S220, Introducing the New, 18,000-lb. PowerHouse–The Sec18(es) Electric Winch
  • 12:00 p.m.–12:50 p.m.: (Lunch) Craftsman, Media Center, Rm. S220, Craftsman Brand Tool Showcase
  • 1:00 p.m.–1:20 p.m.: Snow Performance, Booth #24223, The New “Platinum” System–Water-Methanol Injection at the Next Level
  • 1:30 p.m.–1:50 p.m.: Optima Batteries, Booth #20323, Optima Announces Invitational News and Film Festival Winners
  • 2:00 p.m.–2:20 p.m.: Pro Comp, Booth #62112, Life is Better Off-Road Award Presentation
  • 2:30 p.m.–2:50 p.m.: Kleinn Air Horns, Booth #37057, Kleinn Introduces Revolutionary New Waterproof 12-Volt Air Compressor
  • 3:00 p.m.–3:20 p.m.: Bestop Inc., Booth #30017, A New Chapter Begins at Bestop
  • 3:30 p.m.–3:50 p.m.: FOBO TPMS, Booth #31329, FOBO Ultra-Sensing With Sense
  • 4:00 p.m.–4:20 p.m.: Hankook Tire America Corp., Booth #43081, Laufenn Press Conference

Friday, November 4

  • 11:00 a.m.–2:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage, Top 10 Finalists Judging
  • 3:30 p.m.–4:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage Top 3 Finalists Announced
  • 7:00 p.m.: SEMA Battle of the Builders, SEMA Ignited, Gold Lot, Winner Announced
Tue, 11/01/2016 - 16:25

SEMA News—November 2016

EVENTS

SEMA Show Press Conferences

Monday, October 31

  • 11:00 a.m.–3:00 p.m.: SEMA: Media Preview, Media Center, Rm. S220, Presented by the Truck and Off-Road Alliance
  • 2:00 p.m.–2:20 p.m.: Texas Auto Media Association, Media Center, Rm. S220, 2017 Auto Judge Awards Presentation
  • 3:00 p.m.–6:00 p.m.: Continental Tire, Bronze Lot, outside South Hall, Extreme Experience–ExtremeContact Sport Tire Unveiled

Tuesday, November 1

  • 7:30 a.m.–8:45 a.m.: SEMA New Products Breakfast, Paradise Event Center located in the Westgate Hotel, SEMA Award Press Conference
  • 9:00 a.m.–9:20 a.m.: KIA Motors America Inc., Booth #10809, KIA Press Conference
  • 9:30 a.m.–9:50 a.m.: Coker Tire, Booth #22775, New Product Unveiling
  • 10:00 a.m.–10:20 a.m.: Toyota Motor Sales USA, Booth #24800, Toyota Press Conference
  • 10:30 a.m.–10:50 a.m.: Hyundai Motor America, Booth #24387, Hyundai Expands Performance Beyond Traditional Focus
  • 11:00 a.m.–11:20 a.m.: Ford Motor Co., Booth #22200, Ford Motor Co. Press Conference
  • 11:30 a.m.–11:50 a.m.: General Motors LLC, Booth #23743, Chevrolet 2016
  • 12:00 p.m.–12:20 p.m.: SEMA: Battle of the Builders, SEMA Central in Grand Lobby, Top 21 Builders Announced
  • 1:00 p.m.–1:20 p.m.: MagnaFlow Exhaust Products, Booth #23543, Unveil of 1,000hp Vicious Mustang
  • 1:30 p.m.–1:50 p.m.: Driven Performance Brands, Booth #22351, Unveiling of Booth Show Cars
  • 2:00 p.m.–2:20 p.m.: Sherwin-Williams, Booth #10631, 150 Years of Excellence Automotive Finishes
  • 2:30 p.m.–2:50 p.m.: Shell, Booth #60005, “Project Underdog” ’72 Ford Maverick debut (featuring Fast and Furious actor Sung Kang)
  • 3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, SEMA SCORE Baja 1000 Experience and Qualifier
  • 3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Ray Evernham Unveils ’58 Impala
  • 4:00 p.m.–4:20 p.m.: Pirelli Tire North America, Booth #41013, Pirelli Press Conference
  • 4:26 p.m.–5:00 p.m. FCA US LLC Booth #43155 MOPAR Media Briefing

Wednesday, November 2

  • 9:00 a.m.–9:20 a.m.: BASF Corp., Booth #20367, Glasurit Best Paint Award
  • 9:30 a.m.–9:50 a.m.: Roush Performance, Booth #21441, Unveiling of New Vehicle
  • 10:00 a.m.–10:20 a.m.: Ringbrothers, Booth #23283, Ringbrothers Mustang Unveiling
  • 10:30 a.m.–10:50 a.m.: Skyjacker Suspensions, Booth #34125, ’17 Super Duty Product Reveal and Curt LeDuc Presentation
  • 11:00 a.m.–11:20 a.m.: SEMA: Battle of the Builders®, Grand Lobby, SEMA Central Top 10 Announcement
  • 11:10 a.m.–11:30 a.m.: Tire Industry Association (TIA), Booth #40066, Tire Industry Association Update
  • 11:30 a.m.–11:50 a.m.: Mickey Thompson Performance, Booth #43035, Mickey Thompson Tires & Wheels Hosts Landmark Event With Special Guests
  • 12:00 p.m.–12:50 p.m.: Weld, Media Center, Rm. S220, Weld Celebrates 50 Years (Lunch) of Forged Performance Excellence
  • 1:00 p.m.–1:20 p.m.: House of Kolor, Booth #23513, House of Kolor Unveils New Colors for 2017
  • 1:30 p.m.–1:50 p.m.: AkzoNobel, Booth #25133, Celebrity Partnership Unveil
  • 2:00 p.m.–2:20 p.m.: Goodguys Enterprises Inc., Booth #22975, Goodguys 2016 Gold Award presentation
  • 2:30 p.m.–2:50 p.m.: Formula Drift Holdings LLC, Media Center, Rm. S220, Formula Drift to Announce Major Developments for the 2017 Championship Season
  • 3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, Baja 1000 Qualifier Results/Awards and SCORE Baja 1000 50th Anniversary Celebration
  • 3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Axalta Launches Mobsteel Artist Signature Series
  • 4:00 p.m.–4:20 p.m.: AkzoNobel, Booth #25133, AkzoNobel Introduces Colorvation
  • 4:30 p.m.–5:00 p.m.: (Cocktails) Brembo North America Inc., Booth #23561, Brembo New Product Announcement

Thursday, November 3

  • 9:00 a.m.–9:20 a.m.: ASA Automotive Systems, Booth #41069, ASA Announces New Major Product Releases
  • 9:30 a.m.–9:50 a.m.: American Force Wheel, Booth #45131, Evolving Is in Our DNA!
  • 10:00 a.m.–10:20 a.m.: WD-40 Co., Booth #62129, WD-40 Co. SEMA Cares 50th Anniversary Vehicle Unveiling
  • 10:30 a.m.–10:50 a.m.: Portacool LLC, Media Center, Rm. S220 Effective Cooling Solutions for the Productive Shop
  • 11:00 a.m.–11:20 a.m. Tri-Ace Wheel & Tire Inc. Media Center, Rm. S220, Tri-Ace’s “Smokin’ Hot” Tires Get Hotter, Major News, and Find Out “Who?”
  • 11:30 a.m.–11:50 a.m.: Mile Marker Industries LLC, Media Center, Rm. S220, Introducing the New, 18,000-lb. PowerHouse–The Sec18(es) Electric Winch
  • 12:00 p.m.–12:50 p.m.: (Lunch) Craftsman, Media Center, Rm. S220, Craftsman Brand Tool Showcase
  • 1:00 p.m.–1:20 p.m.: Snow Performance, Booth #24223, The New “Platinum” System–Water-Methanol Injection at the Next Level
  • 1:30 p.m.–1:50 p.m.: Optima Batteries, Booth #20323, Optima Announces Invitational News and Film Festival Winners
  • 2:00 p.m.–2:20 p.m.: Pro Comp, Booth #62112, Life is Better Off-Road Award Presentation
  • 2:30 p.m.–2:50 p.m.: Kleinn Air Horns, Booth #37057, Kleinn Introduces Revolutionary New Waterproof 12-Volt Air Compressor
  • 3:00 p.m.–3:20 p.m.: Bestop Inc., Booth #30017, A New Chapter Begins at Bestop
  • 3:30 p.m.–3:50 p.m.: FOBO TPMS, Booth #31329, FOBO Ultra-Sensing With Sense
  • 4:00 p.m.–4:20 p.m.: Hankook Tire America Corp., Booth #43081, Laufenn Press Conference

Friday, November 4

  • 11:00 a.m.–2:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage, Top 10 Finalists Judging
  • 3:30 p.m.–4:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage Top 3 Finalists Announced
  • 7:00 p.m.: SEMA Battle of the Builders, SEMA Ignited, Gold Lot, Winner Announced