With most leading businesses devoting more time to content marketing these days—the publishing of articles, videos, images and more to reinforce brand image—it’s more important than ever to ensure that content is optimized for search engines.

Scores of articles have surfaced lately emphasizing the fact that unearthing substantial, quality content on the web has become the number-one goal of the Google search engine—perhaps to the detriment of traditional search-engine optimization (SEO). But the fact remains that if you spend just a bit of time making sure you’re using the right keywords, the best web design and the proper image tags, your excellent content will appear even higher in search-engine returns. And you’ll be giving your company a decided advantage.


https://www.sema.org/sema-news/2016/12/content-marketing

By Amelia Zwecher

The month of November was a groundbreaking success for the SEMA Career Center job board. The number of overall candidates from February 2016 through November 2016 reached 3,519. In November alone, 1,279 new job seekers registered and uploaded their résumés, which was approximately a 600% increase from prior months. Total job seekers to date exceeds 4,000. The top five job seekers to date search the following categories:

• Sales and Customer Service
• Marketing and Promotion
• Executive Management
• Engineering
• Operations

The number of overall SEMA Career Center candidates from February 2016 through November 2016 reached 3,519.

Traditionally, recruiting during the holiday season is among the most challenging for businesses seeking non-seasonal employees. The statistics show otherwise for the motor-vehicle aftermarket. To take advantage of this great pipeline of candidates, continue to post jobs and internships during the holiday season.

Please contact ameliaz@sema.org if you have questions regarding the job board or recruiting.

By Amelia Zwecher

The month of November was a groundbreaking success for the SEMA Career Center job board. The number of overall candidates from February 2016 through November 2016 reached 3,519. In November alone, 1,279 new job seekers registered and uploaded their résumés, which was approximately a 600% increase from prior months. Total job seekers to date exceeds 4,000. The top five job seekers to date search the following categories:

• Sales and Customer Service
• Marketing and Promotion
• Executive Management
• Engineering
• Operations

The number of overall SEMA Career Center candidates from February 2016 through November 2016 reached 3,519.

Traditionally, recruiting during the holiday season is among the most challenging for businesses seeking non-seasonal employees. The statistics show otherwise for the motor-vehicle aftermarket. To take advantage of this great pipeline of candidates, continue to post jobs and internships during the holiday season.

Please contact ameliaz@sema.org if you have questions regarding the job board or recruiting.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) is proposing to ban the use of trichloroethylene (TCE) in aerosol degreasers and as a spot-removal agent in dry cleaning. TCE is a volatile organic compound that is primarily used to process refrigerants. It is also used in some consumer commercial products as a metal degreasing solvent since it is relatively inexpensive, has a low fire risk, quickly evaporates and requires no rinsing. For the latter use, the EPA has identified some potential health risks that can be addressed by switching to alternative chemicals. Consequently, the EPA is proposing to prohibit the manufacture, importing, processing and distribution in commerce of TCE for aerosol degreasing and for spot cleaning. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) is proposing to ban the use of trichloroethylene (TCE) in aerosol degreasers and as a spot-removal agent in dry cleaning. TCE is a volatile organic compound that is primarily used to process refrigerants. It is also used in some consumer commercial products as a metal degreasing solvent since it is relatively inexpensive, has a low fire risk, quickly evaporates and requires no rinsing. For the latter use, the EPA has identified some potential health risks that can be addressed by switching to alternative chemicals. Consequently, the EPA is proposing to prohibit the manufacture, importing, processing and distribution in commerce of TCE for aerosol degreasing and for spot cleaning. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) is proposing to ban the use of trichloroethylene (TCE) in aerosol degreasers and as a spot-removal agent in dry cleaning. TCE is a volatile organic compound that is primarily used to process refrigerants. It is also used in some consumer commercial products as a metal degreasing solvent since it is relatively inexpensive, has a low fire risk, quickly evaporates and requires no rinsing. For the latter use, the EPA has identified some potential health risks that can be addressed by switching to alternative chemicals. Consequently, the EPA is proposing to prohibit the manufacture, importing, processing and distribution in commerce of TCE for aerosol degreasing and for spot cleaning. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

Compiled by SEMA Editors

Dan Gurney received the Peter Bryant Challenger Award. Photo credit: Ed Justice Jr.

Bryant Honoree Dan Gurney Receives Individual Award

On August 20, 2016, Dan Gurney’s name was added to the honor roll attached to the Peter Bryant Challenger Award at the “Tribute to the Can-Am” event held in conjunction with the Monterey Historics event. Gurney was among the first waves of young American drivers to venture “across the pond” to race in sports cars and Formula One. His abilities behind the wheel and a keen sense of technical inquisitiveness eventually lead him to building and racing cars himself. He became the second driver in motorsports history to win an F1 race in a car of his own design and manufacture at the Belgian Grand Prix in 1967. He also teamed up with A.J. Foyt to win the 24 Hours of Le Mans for Ford. After he hung up his helmet, he continued that winning streak for his “Eagle” racing cars.  

Motorsport.com will partner with the Race of Champions, which will be held in Miami, January 21–22, 2017, as the event’s international digital media partner.

Motorsport.com Announces Official Partnership With Race of Champions

Motorsport.com will partner with the Race of Champions as the event’s international digital media partner. The Race of Champions is an annual blue ribband event that brings the best drivers from various forms of autosports from around the world—from Formula 1 to NASCAR and two-wheel championships—together for a weekend of competition. The event will be held in the United States for the first time January 21–22, 2017, at Marlins Park in Miami, Florida. Some of the drivers scheduled to participate include Formula 1 drivers Felipe Massa, former World Champion Jenson Button and his compatriot, David Coulthard. The participants also include the 2016 Indianapolis 500 Champion Alexander Rossi, double Global Rallycross Champion Scott Speed and NASCAR Champions Kyle and Kurt Busch. Motorsport.com operates in multiple languages and editions and will support the Race of Champions with enhanced editorial coverage of the event throughout the weekend. Coverage will include live interviews, event footage and live-stream action. Motorsport Network will promote the event on Motorsport.com and its family of channels, including Autosport, F1Racing, Motorsport News and Motorsport.TV.

Tanner Foust has launched “Quantum Drift” on the Rockstar Energy Drink YouTube channel.

Champion Racer Tanner Foust Stars in “Quantum Drift”

Champion racer and stunt driver Tanner Foust has launched “Quantum Drift,” a new video on the Rockstar Energy Drink YouTube channel that showcases the driver’s skills behind the wheel of multiple machines. In a nod to the ’80s science-fiction television show “Quantum Leap,” the video follows Foust as he swaps between his favorite vehicles in unexpected environments. Linked by a special yellow steering wheel, Foust stunts his 600-hp Rockstar Energy Drink Volkswagen Beetle over a makeshift gap jump, takes a Jamaican excursion in a Polaris RZR UTV, gets sideways on gravel in his 900-hp drift Passat, drives a Porsche 912E with a personal family connection and pilots a boat. Donut Media led the production, capturing footage some 30 seconds at a time over six months in 2016. It is the first time that Foust has worked with Donut Media.

Compiled by SEMA Editors

Dan Gurney received the Peter Bryant Challenger Award. Photo credit: Ed Justice Jr.

Bryant Honoree Dan Gurney Receives Individual Award

On August 20, 2016, Dan Gurney’s name was added to the honor roll attached to the Peter Bryant Challenger Award at the “Tribute to the Can-Am” event held in conjunction with the Monterey Historics event. Gurney was among the first waves of young American drivers to venture “across the pond” to race in sports cars and Formula One. His abilities behind the wheel and a keen sense of technical inquisitiveness eventually lead him to building and racing cars himself. He became the second driver in motorsports history to win an F1 race in a car of his own design and manufacture at the Belgian Grand Prix in 1967. He also teamed up with A.J. Foyt to win the 24 Hours of Le Mans for Ford. After he hung up his helmet, he continued that winning streak for his “Eagle” racing cars.  

Motorsport.com will partner with the Race of Champions, which will be held in Miami, January 21–22, 2017, as the event’s international digital media partner.

Motorsport.com Announces Official Partnership With Race of Champions

Motorsport.com will partner with the Race of Champions as the event’s international digital media partner. The Race of Champions is an annual blue ribband event that brings the best drivers from various forms of autosports from around the world—from Formula 1 to NASCAR and two-wheel championships—together for a weekend of competition. The event will be held in the United States for the first time January 21–22, 2017, at Marlins Park in Miami, Florida. Some of the drivers scheduled to participate include Formula 1 drivers Felipe Massa, former World Champion Jenson Button and his compatriot, David Coulthard. The participants also include the 2016 Indianapolis 500 Champion Alexander Rossi, double Global Rallycross Champion Scott Speed and NASCAR Champions Kyle and Kurt Busch. Motorsport.com operates in multiple languages and editions and will support the Race of Champions with enhanced editorial coverage of the event throughout the weekend. Coverage will include live interviews, event footage and live-stream action. Motorsport Network will promote the event on Motorsport.com and its family of channels, including Autosport, F1Racing, Motorsport News and Motorsport.TV.

Tanner Foust has launched “Quantum Drift” on the Rockstar Energy Drink YouTube channel.

Champion Racer Tanner Foust Stars in “Quantum Drift”

Champion racer and stunt driver Tanner Foust has launched “Quantum Drift,” a new video on the Rockstar Energy Drink YouTube channel that showcases the driver’s skills behind the wheel of multiple machines. In a nod to the ’80s science-fiction television show “Quantum Leap,” the video follows Foust as he swaps between his favorite vehicles in unexpected environments. Linked by a special yellow steering wheel, Foust stunts his 600-hp Rockstar Energy Drink Volkswagen Beetle over a makeshift gap jump, takes a Jamaican excursion in a Polaris RZR UTV, gets sideways on gravel in his 900-hp drift Passat, drives a Porsche 912E with a personal family connection and pilots a boat. Donut Media led the production, capturing footage some 30 seconds at a time over six months in 2016. It is the first time that Foust has worked with Donut Media.

By SEMA Editors

Ford Motor Company is offering 2016 SEMA Show attendees a $750 SEMA Bonus Cash offer on any eligible ’16/’17 Ford or Lincoln vehicle through January 3, 2017.

In celebration of SEMA’s 50th anniversary, Ford Motor Company is offering 2016 SEMA Show attendees a $750 SEMA Bonus Cash offer on any eligible ’16–’17 Ford or Lincoln vehicle through January 3, 2017. Ford vehicles are perennial favorites among SEMA members as the hottest cars and trucks.

This additional $750 Bonus Cash on any eligible ’16–’17 Ford and Lincoln vehicles applies toward either a vehicle purchase or lease.

Request your SEMA $750 Bonus Cash offer.

By SEMA Editors

Ford Motor Company is offering 2016 SEMA Show attendees a $750 SEMA Bonus Cash offer on any eligible ’16/’17 Ford or Lincoln vehicle through January 3, 2017.

In celebration of SEMA’s 50th anniversary, Ford Motor Company is offering 2016 SEMA Show attendees a $750 SEMA Bonus Cash offer on any eligible ’16–’17 Ford or Lincoln vehicle through January 3, 2017. Ford vehicles are perennial favorites among SEMA members as the hottest cars and trucks.

This additional $750 Bonus Cash on any eligible ’16–’17 Ford and Lincoln vehicles applies toward either a vehicle purchase or lease.

Request your SEMA $750 Bonus Cash offer.