Filler for eNews
In February, the SEMA Performance Parts and Demand Index (PADI) rose to 81 from January’s meager 54-point reading. This is still a drop from February 2007, when the Index was up to 97. Consumers are increasingly feeling the impact of economic forces this year, such as higher gas prices and bleak employment outlook. While the latter is less predictable, constant media attention on gas prices are making consumers aware that higher prices are likely here to stay.
Despite talk of the pickup market taking a big hit this year, specialty-equipment companies actually showed more of these trucks, and products to install on them, at the 2007 SEMA Show. Sales of pickups are down 12% for the first two months of 2008 compared to the year prior, but exhibitors at the SEMA Show displayed more pickups in 2007 than in 2006.
As prices escalate at the pump, so too does the price of race fuel, causing crew chiefs and weekend enthusiasts to adjust their budgets accordingly. The rise hasn’t been dramatic, but still noticeable.
“The cost is increasing, maybe even more than pump gas,” says Steve Scheidker, global marketing manager for VP Racing Fuels. VP makes a number of race fuel blends, including spec fuels for American LeMans and NHRA.
SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to eNews@sema.org. Note: make sure to include “Hot Links” in the subject line of the e-mail.
SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:
Since aftermarket companies operate in a global, web-enabled marketplace, they have to put their data or goods on the Internet or face going out of business. A session on how aftermarket companies can protect their intellectual property from piracy in cyberspace will be one of the featured presentations at the 2008 Aftermarket eForum.