By SEMA Editors
 More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show. |
Official 2017 SEMA Show Press Conference Schedule
Monday, October 30, 2017
- 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
- 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
- 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
- 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
- 4:00 p.m.–6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)
Tuesday, October 31, 2017
- 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
- 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
- 9:30 a.m.–9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
- 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
- 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
- 11:00 a.m.–11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
- 11:30 a.m.–11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
- 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
- 12:30 p.m.–1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
- 1:30 p.m.–1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
- 1:50 p.m.–2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
- 2:10 p.m.–2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
- 2:30 p.m.–2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
- 3:00 p.m.–3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
- 3:30 p.m.–3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
- 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
- 5:40 p.m.–6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)
Wednesday, November 1, 2017
- 9:00 a.m.–9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
- 9:30 a.m.–9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
- 10:00 a.m.–10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
- 10:30 a.m.–10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
- 11:00 a.m.–11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
- 11:30 a.m.–11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
- 12:00 p.m.–12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
- 1:00 p.m.–1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
- 1:30 p.m.–1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
- 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
- 2:30 p.m.–2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
- 3:00 p.m.–3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)
- 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
- 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)
Thursday, November 2, 2017
- 9:00 a.m.–9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
- 9:30 a.m.–9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
- 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
- 11:30 a.m.–11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
- 1:00 p.m.–1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
- 2:00 p.m.–2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)
Friday, November 3, 2017
- 11:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
- 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
- 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)