The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!
Thu, 03/01/2018 - 13:32
Thu, 03/01/2018 - 13:32
The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!
Thu, 03/01/2018 - 13:32
The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!
Thu, 03/01/2018 - 13:28
SEMA News—March 2018
Visit SEMA Data Co-op’s Video Library—No Card Required
I was on a business trip recently and found myself with a bit of downtime in the morning. I had a couple of hours before I needed to be anywhere, so I turned on the TV and immediately became immersed in a movie. When I made mention of the movie to a colleague, she asked if I had read the book. I had not. Nor will I. It isn’t that I don’t enjoy a good book; I simply enjoy a good movie more. While some might say that the preference of a movie over a book makes me a simpleton, I disagree.
My preference boils down to the differences between video and text. The average person responds far better to visual information than to text. Visual stimulation allows the brain to consume information with greater ease. About 90% of information transmitted to the brain is visual, and visuals are processed at 60,000 times the speed of text. I like movies because they are a more efficient means of entertainment.
Because we process visual information so easily, video is an ideal means to deliver training content. The popularity of YouTube as a resource for research and education is a strong testimony for video. Viewers retain 95% of a message when they watch a video, compared to 10% reading it in text, according to the marketing firm Insivia, and retention is a key component of the learning process.
There is a need in our industry for a better understanding of the benefits of standardizing product data. The SEMA Data Co-op (SDC) recently launched a site that is focused on helping our members grasp the value of data standardization. We want the content to be easy to understand and remember, so the material is presented in an extensive video library.
The SDC’s video library is a free resource that covers everything from first steps in how to begin the data standardization process through advanced training on the nuts and bolts of application data and product information. The material was developed to introduce new users to industry standards and refine the knowledge of seasoned data experts. Whatever your level of expertise, you will find valuable content in the SDC video library.
Why did we focus the content on product information and data standards? Consumer data demands are ever increasing. With more and more data required to sell parts in our competitive environment and time to market being of utmost importance, the need for standardized product data is becoming increasingly evident, and many are finding it detrimental to operate without it.
Data standardization provides a method to align vehicle applications, product information and digital assets into standards that are used across thousands of manufacturers and resellers. Data standards give us rules, guidelines and structure to share complex information, ensuring that we are all speaking the same language. The use of a single, standards-compliant data repository provides incredible flexibility and economy of effort. Updates can be made once and delivered to all data receivers at the click of a button. We encourage any manufacturers that need some help standardizing their product data to contact us. We stand ready to assist.
When you have a moment, stop by our library to check out a few of videos in it. You can find the resource on www.semadatacoop.org/videolibrary. We will continue to build the library and welcome any suggestions you may have for new videos.
To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Senior Director of Membership Jim Graven via email at jimg@semadatacoop.org or by phone at 888-958-6698, ext. 4.
Thu, 03/01/2018 - 13:28
SEMA News—March 2018
Visit SEMA Data Co-op’s Video Library—No Card Required
I was on a business trip recently and found myself with a bit of downtime in the morning. I had a couple of hours before I needed to be anywhere, so I turned on the TV and immediately became immersed in a movie. When I made mention of the movie to a colleague, she asked if I had read the book. I had not. Nor will I. It isn’t that I don’t enjoy a good book; I simply enjoy a good movie more. While some might say that the preference of a movie over a book makes me a simpleton, I disagree.
My preference boils down to the differences between video and text. The average person responds far better to visual information than to text. Visual stimulation allows the brain to consume information with greater ease. About 90% of information transmitted to the brain is visual, and visuals are processed at 60,000 times the speed of text. I like movies because they are a more efficient means of entertainment.
Because we process visual information so easily, video is an ideal means to deliver training content. The popularity of YouTube as a resource for research and education is a strong testimony for video. Viewers retain 95% of a message when they watch a video, compared to 10% reading it in text, according to the marketing firm Insivia, and retention is a key component of the learning process.
There is a need in our industry for a better understanding of the benefits of standardizing product data. The SEMA Data Co-op (SDC) recently launched a site that is focused on helping our members grasp the value of data standardization. We want the content to be easy to understand and remember, so the material is presented in an extensive video library.
The SDC’s video library is a free resource that covers everything from first steps in how to begin the data standardization process through advanced training on the nuts and bolts of application data and product information. The material was developed to introduce new users to industry standards and refine the knowledge of seasoned data experts. Whatever your level of expertise, you will find valuable content in the SDC video library.
Why did we focus the content on product information and data standards? Consumer data demands are ever increasing. With more and more data required to sell parts in our competitive environment and time to market being of utmost importance, the need for standardized product data is becoming increasingly evident, and many are finding it detrimental to operate without it.
Data standardization provides a method to align vehicle applications, product information and digital assets into standards that are used across thousands of manufacturers and resellers. Data standards give us rules, guidelines and structure to share complex information, ensuring that we are all speaking the same language. The use of a single, standards-compliant data repository provides incredible flexibility and economy of effort. Updates can be made once and delivered to all data receivers at the click of a button. We encourage any manufacturers that need some help standardizing their product data to contact us. We stand ready to assist.
When you have a moment, stop by our library to check out a few of videos in it. You can find the resource on www.semadatacoop.org/videolibrary. We will continue to build the library and welcome any suggestions you may have for new videos.
To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Senior Director of Membership Jim Graven via email at jimg@semadatacoop.org or by phone at 888-958-6698, ext. 4.
Thu, 03/01/2018 - 11:18
By Chad Simon
 Encore at Wynn is among several hotels in the SEMA Show block located within one mile from the Las Vegas Convention Center. |
Showgoers are guaranteed low rates with no hidden fees when booking through the official SEMA Show housing partner, OnPeak. The Travel & Lodging page on www.SEMAShow.com features a real-time listing of the hotel deals and discounts available for the 2018 SEMA Show, October 30–November 2, in Las Vegas. The page also offers information, such as price, location and shuttle availability, to help showgoers determine the hotel that best accommodates their needs.
Here are seven hotels less than one mile from the Las Vegas Convention Center (visit SEMAShow.com/travel for prices and to book):
- Courtyard by Marriott
- Encore at Wynn Las Vegas
- Hilton Grand Vacations – Las Vegas Convention Center
- Las Vegas Marriott
- Residence Inn by Marriott – Las Vegas Convention Center
- SpringHill Suites
- Westgate Las Vegas Resort & Casino
For assistance with your reservations, call OnPeak at 866-611-8831 (for international callers, dial +1-312-527-7300), Monday–Friday, between 8:00 a.m.–5:00 p.m. (CST). If you have an existing reservation, have your onPeak Attendance/Group ID number handy.
Read more about the benefits of booking through the Show’s official housing provider.
Note: Attendees and exhibitors should be vigilant if approached by companies or services other than OnPeak that impliy or claim to be an official housing provider of the SEMA Show. Management is aware of other housing companies and travel agencies that may be aggressively pursuing you or your company to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than OnPeak are at your own risk. Exhibitors and attendees contacted by another housing company trying to sell hotel rooms should notify SEMA Show Management at 909-396-0289.
Thu, 03/01/2018 - 11:18
By Chad Simon
Encore at Wynn is among several hotels in the SEMA Show block located within one mile from the Las Vegas Convention Center. |
Showgoers are guaranteed low rates with no hidden fees when booking through the official SEMA Show housing partner, OnPeak. The Travel & Lodging page on www.SEMAShow.com features a real-time listing of the hotel deals and discounts available for the 2018 SEMA Show, October 30–November 2, in Las Vegas. The page also offers information, such as price, location and shuttle availability, to help showgoers determine the hotel that best accommodates their needs.
Here are seven hotels less than one mile from the Las Vegas Convention Center (visit SEMAShow.com/travel for prices and to book):
- Courtyard by Marriott
- Encore at Wynn Las Vegas
- Hilton Grand Vacations – Las Vegas Convention Center
- Las Vegas Marriott
- Residence Inn by Marriott – Las Vegas Convention Center
- SpringHill Suites
- Westgate Las Vegas Resort & Casino
For assistance with your reservations, call OnPeak at 866-611-8831 (for international callers, dial +1-312-527-7300), Monday–Friday, between 8:00 a.m.–5:00 p.m. (CST). If you have an existing reservation, have your onPeak Attendance/Group ID number handy.
Read more about the benefits of booking through the Show’s official housing provider.
Note: Attendees and exhibitors should be vigilant if approached by companies or services other than OnPeak that impliy or claim to be an official housing provider of the SEMA Show. Management is aware of other housing companies and travel agencies that may be aggressively pursuing you or your company to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than OnPeak are at your own risk. Exhibitors and attendees contacted by another housing company trying to sell hotel rooms should notify SEMA Show Management at 909-396-0289.
Thu, 03/01/2018 - 11:18
By Chad Simon
Encore at Wynn is among several hotels in the SEMA Show block located within one mile from the Las Vegas Convention Center. |
Showgoers are guaranteed low rates with no hidden fees when booking through the official SEMA Show housing partner, OnPeak. The Travel & Lodging page on www.SEMAShow.com features a real-time listing of the hotel deals and discounts available for the 2018 SEMA Show, October 30–November 2, in Las Vegas. The page also offers information, such as price, location and shuttle availability, to help showgoers determine the hotel that best accommodates their needs.
Here are seven hotels less than one mile from the Las Vegas Convention Center (visit SEMAShow.com/travel for prices and to book):
- Courtyard by Marriott
- Encore at Wynn Las Vegas
- Hilton Grand Vacations – Las Vegas Convention Center
- Las Vegas Marriott
- Residence Inn by Marriott – Las Vegas Convention Center
- SpringHill Suites
- Westgate Las Vegas Resort & Casino
For assistance with your reservations, call OnPeak at 866-611-8831 (for international callers, dial +1-312-527-7300), Monday–Friday, between 8:00 a.m.–5:00 p.m. (CST). If you have an existing reservation, have your onPeak Attendance/Group ID number handy.
Read more about the benefits of booking through the Show’s official housing provider.
Note: Attendees and exhibitors should be vigilant if approached by companies or services other than OnPeak that impliy or claim to be an official housing provider of the SEMA Show. Management is aware of other housing companies and travel agencies that may be aggressively pursuing you or your company to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than OnPeak are at your own risk. Exhibitors and attendees contacted by another housing company trying to sell hotel rooms should notify SEMA Show Management at 909-396-0289.
Thu, 03/01/2018 - 11:00
By SEMA Editors
 Featuring trade show experts, including SEMA Trade Show Director Tom Gattuso, the SEMA Show Exhibitor Summit is valuable for all exhibitors, but is especially beneficial to companies with limited trade show experience. |
Companies looking to receive the most value from exhibiting at the SEMA Show are encouraged to participate in the 2018 SEMA Show Exhibitor Summit, taking place Monday–Tuesday, June 25–26, in Las Vegas. Exhibitors will learn about the tools and resources needed to plan ahead and take advantage of the Show’s existing value-added programs.
As the most comprehensive and cost-effective way to prepare for the SEMA Show, Summit attendees work with Show experts to enhance their Show investment through in-depth planning, marketing and budgeting.
Cost for the event is intentionally low, with hotels, meals and workshops covered by SEMA. The only expense that attendees will incur is transportation to and from the event. Simply put: You get to Vegas, we’ll do the rest!
Exhibitors will also learn how to minimize costs on services such as material handling and electrical, and take advantage of promotional and sponsorship opportunities.
The event’s trade-show experts, including SEMA Trade Shows Director Tom Gattuso, highlight value-added programs and proven strategies for attracting buyers and increasing business at the Show.
For additional information about the SEMA Show Exhibitor Summit, visit www.SEMAShow.com/exhibitor-summit. To learn more about the 2018 SEMA Show, visit www.SEMAShow.com.
The 2018 SEMA Show takes place Tuesday–Friday, October 30–November 2, in Las Vegas.
Thu, 03/01/2018 - 11:00
By SEMA Editors
Featuring trade show experts, including SEMA Trade Show Director Tom Gattuso, the SEMA Show Exhibitor Summit is valuable for all exhibitors, but is especially beneficial to companies with limited trade show experience. |
Companies looking to receive the most value from exhibiting at the SEMA Show are encouraged to participate in the 2018 SEMA Show Exhibitor Summit, taking place Monday–Tuesday, June 25–26, in Las Vegas. Exhibitors will learn about the tools and resources needed to plan ahead and take advantage of the Show’s existing value-added programs.
As the most comprehensive and cost-effective way to prepare for the SEMA Show, Summit attendees work with Show experts to enhance their Show investment through in-depth planning, marketing and budgeting.
Cost for the event is intentionally low, with hotels, meals and workshops covered by SEMA. The only expense that attendees will incur is transportation to and from the event. Simply put: You get to Vegas, we’ll do the rest!
Exhibitors will also learn how to minimize costs on services such as material handling and electrical, and take advantage of promotional and sponsorship opportunities.
The event’s trade-show experts, including SEMA Trade Shows Director Tom Gattuso, highlight value-added programs and proven strategies for attracting buyers and increasing business at the Show.
For additional information about the SEMA Show Exhibitor Summit, visit www.SEMAShow.com/exhibitor-summit. To learn more about the 2018 SEMA Show, visit www.SEMAShow.com.
The 2018 SEMA Show takes place Tuesday–Friday, October 30–November 2, in Las Vegas.