Thu, 04/18/2019 - 14:43

By SEMA Editors

PRO
Employees of all PRO-member companies are encouraged to attend to gain insight into council initiatives, share ideas and network with industry friends, select committee members and SEMA staff.

The Professional Restylers Organization (PRO) will host an open membership meeting, May 16–17, at the Sheraton Detroit Metro Airport. The meeting serves as an opportunity for council members to address restyling industry challenges, trends and opportunities, and weigh in on the needs of its member companies. Employees of all PRO-member companies are encouraged to attend to gain insight into council initiatives, share ideas and network with industry friends, select committee members and SEMA staff.

The day kicks off Thursday, May 16, with breakfast at 8:00 a.m. The event includes open-forum discussions, breakout sessions and lunch, and will conclude at approximately 5:00 p.m., followed by an evening function from 6:00 p.m.–8:00 p.m. More details will become available shortly.

All participants will then reconvene Friday, May 17, from 8:00 a.m.–11:00 a.m., at the same venue.

Rates start at $141 for those interested in booking a room at the Sheraton Detroit Metro Airport Hotel.

For questions, contact Senior Manager of Councils Allan Keefe at 909-978-6696 or allank@sema.org.

Reserve your tickets.

Thu, 04/18/2019 - 14:41

By SEMA Editors

TORA
LTAA will host a launch party for its new branding as TORA, at Canyonlands By Night and Day in Moab, Utah, April 18, from 8:00 p.m.–9:00 p.m.

Following an open meeting that included numerous stakeholders and a discussion with the council’s select committee, the LTAA decided to embrace the off-road market. To effect the change, the SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck & Off-Road Alliance (TORA).

As the townhall event in Moab, Utah, draws closer, LTAA will host a launch party for its new branding as TORA. This inaugural event will occur April 18, from 8:00 p.m.–9:00 p.m., at Canyonlands By Night and Day. Make your way to all the action at the kickoff event with an evening of celebration and grandeur.

Feel free to join SEMA at the Town Hall event beginning at 6:00 p.m. at the same venue. Those in attendance can expect drinks, appetizers and giveaways to celebrate the launch of TORA immediately following the SEMA Town Hall meeting in the Canyonlands event center. This is a great opportunity to learn about the council’s latest initiatives and find out how to get more involved with the council and the truck and off-road industry at large.

Where:
Canyonlands by Night and Day
1861 N. Hwy 191
Moab, UT 84532

When:
Thursday April 18
8:00 p.m.–9:00 p.m.

Thu, 04/18/2019 - 14:41

By SEMA Editors

TORA
LTAA will host a launch party for its new branding as TORA, at Canyonlands By Night and Day in Moab, Utah, April 18, from 8:00 p.m.–9:00 p.m.

Following an open meeting that included numerous stakeholders and a discussion with the council’s select committee, the LTAA decided to embrace the off-road market. To effect the change, the SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck & Off-Road Alliance (TORA).

As the townhall event in Moab, Utah, draws closer, LTAA will host a launch party for its new branding as TORA. This inaugural event will occur April 18, from 8:00 p.m.–9:00 p.m., at Canyonlands By Night and Day. Make your way to all the action at the kickoff event with an evening of celebration and grandeur.

Feel free to join SEMA at the Town Hall event beginning at 6:00 p.m. at the same venue. Those in attendance can expect drinks, appetizers and giveaways to celebrate the launch of TORA immediately following the SEMA Town Hall meeting in the Canyonlands event center. This is a great opportunity to learn about the council’s latest initiatives and find out how to get more involved with the council and the truck and off-road industry at large.

Where:
Canyonlands by Night and Day
1861 N. Hwy 191
Moab, UT 84532

When:
Thursday April 18
8:00 p.m.–9:00 p.m.

Thu, 04/18/2019 - 14:41

By SEMA Editors

TORA
LTAA will host a launch party for its new branding as TORA, at Canyonlands By Night and Day in Moab, Utah, April 18, from 8:00 p.m.–9:00 p.m.

Following an open meeting that included numerous stakeholders and a discussion with the council’s select committee, the LTAA decided to embrace the off-road market. To effect the change, the SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck & Off-Road Alliance (TORA).

As the townhall event in Moab, Utah, draws closer, LTAA will host a launch party for its new branding as TORA. This inaugural event will occur April 18, from 8:00 p.m.–9:00 p.m., at Canyonlands By Night and Day. Make your way to all the action at the kickoff event with an evening of celebration and grandeur.

Feel free to join SEMA at the Town Hall event beginning at 6:00 p.m. at the same venue. Those in attendance can expect drinks, appetizers and giveaways to celebrate the launch of TORA immediately following the SEMA Town Hall meeting in the Canyonlands event center. This is a great opportunity to learn about the council’s latest initiatives and find out how to get more involved with the council and the truck and off-road industry at large.

Where:
Canyonlands by Night and Day
1861 N. Hwy 191
Moab, UT 84532

When:
Thursday April 18
8:00 p.m.–9:00 p.m.

Thu, 04/18/2019 - 14:38

By Jeremy Headlee

Launch PadMatt Beenen of Builtright Industries (with check) was named the winner of the 2018 SEMA Launch Pad, presented by the Young Executives Network.

The SEMA Young Executives Network (YEN) will present a live chat with the 2018 SEMA Launch Pad winner Matt Beenen of BuiltRight Industries on the YEN Facebook page, April 24, at 12:00 p.m. (PDT). Beenen will be available for an open Q&A to talk about building and operating his business, competing in Launch Pad and what his company has experienced since winning the premiere automotive entrepreneurial competition. Be sure to join the chat from your desktop, tablet or phone, and come ready with questions to tap into Beenen’s expertise!

His story begins like many, with lemonade stands and washing cars. At the age of 14, Beenen started his first business with a small loan from his father. He’d always had an interest in cars, and years later, went to school to study mechanical engineering. After six years at GrimmSpeed, designing parts and ultimately running the company, he decided it was time to leave and try to start another small business of his own—BuiltRight Industries. Inspired by Launch Pad when he first attended in 2013, and with his new business finding some traction, he wondered what the program could do for BuiltRight. After making his way through the stages of competition, Beenen wowed the judges in front of a huge live audience to win at the 2018 SEMA Show in Las Vegas. Since then, his network has expanded, his knowledge has increased and his business has grown substantially.

Beenen’s wide range of successes, setbacks and other notable achievements make him an excellent resource for questions on anything from bringing a product from concept to creation, running a successful small business and getting involved with SEMA and the Launch Pad program.

Thu, 04/18/2019 - 14:38

By Jeremy Headlee

Launch PadMatt Beenen of Builtright Industries (with check) was named the winner of the 2018 SEMA Launch Pad, presented by the Young Executives Network.

The SEMA Young Executives Network (YEN) will present a live chat with the 2018 SEMA Launch Pad winner Matt Beenen of BuiltRight Industries on the YEN Facebook page, April 24, at 12:00 p.m. (PDT). Beenen will be available for an open Q&A to talk about building and operating his business, competing in Launch Pad and what his company has experienced since winning the premiere automotive entrepreneurial competition. Be sure to join the chat from your desktop, tablet or phone, and come ready with questions to tap into Beenen’s expertise!

His story begins like many, with lemonade stands and washing cars. At the age of 14, Beenen started his first business with a small loan from his father. He’d always had an interest in cars, and years later, went to school to study mechanical engineering. After six years at GrimmSpeed, designing parts and ultimately running the company, he decided it was time to leave and try to start another small business of his own—BuiltRight Industries. Inspired by Launch Pad when he first attended in 2013, and with his new business finding some traction, he wondered what the program could do for BuiltRight. After making his way through the stages of competition, Beenen wowed the judges in front of a huge live audience to win at the 2018 SEMA Show in Las Vegas. Since then, his network has expanded, his knowledge has increased and his business has grown substantially.

Beenen’s wide range of successes, setbacks and other notable achievements make him an excellent resource for questions on anything from bringing a product from concept to creation, running a successful small business and getting involved with SEMA and the Launch Pad program.

Thu, 04/18/2019 - 14:38

By Jeremy Headlee

Launch PadMatt Beenen of Builtright Industries (with check) was named the winner of the 2018 SEMA Launch Pad, presented by the Young Executives Network.

The SEMA Young Executives Network (YEN) will present a live chat with the 2018 SEMA Launch Pad winner Matt Beenen of BuiltRight Industries on the YEN Facebook page, April 24, at 12:00 p.m. (PDT). Beenen will be available for an open Q&A to talk about building and operating his business, competing in Launch Pad and what his company has experienced since winning the premiere automotive entrepreneurial competition. Be sure to join the chat from your desktop, tablet or phone, and come ready with questions to tap into Beenen’s expertise!

His story begins like many, with lemonade stands and washing cars. At the age of 14, Beenen started his first business with a small loan from his father. He’d always had an interest in cars, and years later, went to school to study mechanical engineering. After six years at GrimmSpeed, designing parts and ultimately running the company, he decided it was time to leave and try to start another small business of his own—BuiltRight Industries. Inspired by Launch Pad when he first attended in 2013, and with his new business finding some traction, he wondered what the program could do for BuiltRight. After making his way through the stages of competition, Beenen wowed the judges in front of a huge live audience to win at the 2018 SEMA Show in Las Vegas. Since then, his network has expanded, his knowledge has increased and his business has grown substantially.

Beenen’s wide range of successes, setbacks and other notable achievements make him an excellent resource for questions on anything from bringing a product from concept to creation, running a successful small business and getting involved with SEMA and the Launch Pad program.

Thu, 04/18/2019 - 14:34

By Kristopher Porter

Rob Simons
Rob Simons (left) has been with Edelbrock for 11 years, and has recently taken on a new role as the vice president of advanced manufacturing.

SEMA Emerging Trends & Technology Network (ETTN) presents a live chat featuring Edelbrock’s Rob Simons and SEMA Garage Mechanical Engineer Luis Morales. This live chat is an open Q&A filmed in the SEMA Garage in Diamond Bar, California, where participants will have a chance to communicate directly with Simons and Morales as they answer questions about the Tech Transfer program.

Simons has been with Edelbrock for 11 years, and has recently taken on a new role as the vice president of advanced manufacturing, responsible for transforming Edelbrock’s manufacturing facilities into the “factory of the future.” He holds six U.S. patents, including the E-Force supercharger and EFI Fuel Sump. Prior to Edelbrock, Simons served as the powertrain engineering manager at Saleen Inc., where he was responsible for all powertrain systems for Saleen vehicles.

Luis Morales
Luis Morales, a mechanical engineer for SEMA, is involved in various engineering-related services.

His seven years at Saleen included such milestones as the launch of the S7 supercar, one U.S. patent and the design of the Series VI supercharger system. Prior to Saleen, Simons was an engineer with the U.S. Department of Defense at the Naval Surface Warfare Center, working on micro-electro-mechanical systems (MEMS) technology for five years.

Morales, a mechanical engineer for SEMA, is involved in various engineering-related services that assist automotive aftermarket companies to develop products and take them to market. Those services range from access to OEM CAD data, 3-D scanning, reverse engineering, rapid prototyping, product testing and vehicle technology. Morales graduated from the California State Polytechnic University, Pomona, in 2016 with a bachelors of science degree in mechanical engineering.

Location for Live Chat: ETTN Facebook Page
Date: April 25
Time: 12:00 p.m.–12:15 p.m. (PDT)
Hosted by Rob Simons of Edelbrock and Luis Morales of SEMA

Join the Live Chat and come ready with questions to tap into Simons’ and Morales’ expertise.

 

 

Thu, 04/18/2019 - 14:34

By Kristopher Porter

Rob Simons
Rob Simons (left) has been with Edelbrock for 11 years, and has recently taken on a new role as the vice president of advanced manufacturing.

SEMA Emerging Trends & Technology Network (ETTN) presents a live chat featuring Edelbrock’s Rob Simons and SEMA Garage Mechanical Engineer Luis Morales. This live chat is an open Q&A filmed in the SEMA Garage in Diamond Bar, California, where participants will have a chance to communicate directly with Simons and Morales as they answer questions about the Tech Transfer program.

Simons has been with Edelbrock for 11 years, and has recently taken on a new role as the vice president of advanced manufacturing, responsible for transforming Edelbrock’s manufacturing facilities into the “factory of the future.” He holds six U.S. patents, including the E-Force supercharger and EFI Fuel Sump. Prior to Edelbrock, Simons served as the powertrain engineering manager at Saleen Inc., where he was responsible for all powertrain systems for Saleen vehicles.

Luis Morales
Luis Morales, a mechanical engineer for SEMA, is involved in various engineering-related services.

His seven years at Saleen included such milestones as the launch of the S7 supercar, one U.S. patent and the design of the Series VI supercharger system. Prior to Saleen, Simons was an engineer with the U.S. Department of Defense at the Naval Surface Warfare Center, working on micro-electro-mechanical systems (MEMS) technology for five years.

Morales, a mechanical engineer for SEMA, is involved in various engineering-related services that assist automotive aftermarket companies to develop products and take them to market. Those services range from access to OEM CAD data, 3-D scanning, reverse engineering, rapid prototyping, product testing and vehicle technology. Morales graduated from the California State Polytechnic University, Pomona, in 2016 with a bachelors of science degree in mechanical engineering.

Location for Live Chat: ETTN Facebook Page
Date: April 25
Time: 12:00 p.m.–12:15 p.m. (PDT)
Hosted by Rob Simons of Edelbrock and Luis Morales of SEMA

Join the Live Chat and come ready with questions to tap into Simons’ and Morales’ expertise.

 

 

Thu, 04/18/2019 - 14:05

By SEMA Editors

The Jeep Gladiator is being featured at this year’s Easter Jeep Safari, as the Jeep and MOPAR brands have once again joined forces to create six new, custom-built concept vehicles for the annual event, which is now taking place in Moab, Utah. For the 53rd year, thousands of off-road enthusiasts headed to Moab for the annual week of technical off-roading on some of the most challenging and scenic terrain in the country.

A selection of production and prototype Jeep Performance Parts are among the highlights on this year’s collection of Jeep concept vehicles. The MOPAR brand develops all Jeep Performance Parts with specifications and 4x4 capability in mind. This allows Jeep owners to further enhance their stock vehicles.

“Customization is one of the highest priorities for Jeep brand enthusiasts. This is why we have proactively developed a portfolio of more than 200 exclusive parts and accessories for the all-new Jeep Gladiator,” said Steve Beahm, head of parts and service (MOPAR) and Passenger Car Brands, FCA–North America. “This portfolio is backed by a factory warranty and has been put through tens of thousands of hours of development, testing and validation, providing our customers a great array of products and peace of mind. At the 2019 Easter Jeep Safari, we are inspiring our customers by showcasing just a fraction of what is currently available in our catalog and also some conceptual accessories that might make it into production in the near future.”

Wayout
Jeep Wayout

Jeep Wayout

The Jeep Wayout concept is an overlanding vehicle that takes advantage of the all-new Gladiator’s class-leading payload. The Jeep Wayout is a functional concept that showcases a full roof-top tent and custom large canopy.

Wayout’s body-armored exterior features a new Gator Green color that will be available on production Gladiator models. A custom bed rack with an integrated ladder carries the roof-top tent that sleeps two comfortably, and features a 270-degree awning with amber LED task lighting. For added convenience, two custom-fit auxiliary fuel tanks are integrated into the bedsides. Also, an ARB onboard air system with a body-mounted quick-disconnect air supply line allows adventurers to travel further off the grid.

For additional capability, a Jeep Performance Parts 2-in. lift kit increases ground clearance on top of 17-in. steel wheels that are hugged by 37-in. mud-terrain tires, providing a distinct retro feeling harking back to the original Willys pickups that paved the way for modern Jeep trucks. Furthermore, a 12,000-lb. Warn winch and Jeep Performance Parts snorkel help overcome multiple obstacles.

Jeep Wayout has a custom integrated roof-rack system for packing gear up top, and the truck bed houses a MOPAR/Decked bed-drawer system for added lockable dry storage on long treks. Inside, bed-lined floors, plus trimmed brown leather seats with laser-etched inserts of topographical maps, have been added.

The Jeep Wayout is powered by a 3.6L Pentastar V6 engine and mated to an eight-speed automatic transmission.

Flatbill
Jeep Flatbill

Jeep Flatbill

Designed with the desert lifestyle in mind, the Jeep Flatbill concept is another look at the all-new Gladiator. On the exterior, the Motocross culture has inspired the vented carbon hood and high-clearance flares, while a custom-designed shortened front bumper and skid plate improve the approach angle.

The Jeep Flatbill’s truck bed is fully equipped to handle transport of dirt bikes for any off-road adventure. With the removal of the tailgate, dedicated wheel ramps have been installed that slide out for easy access and loading. Custom body work on the bed lowers, plus the addition of a tube rear bumper, increases the vehicle’s departure angle for added capability.

Dynatrac Pro-Rock 60 front and rear axles, plus an Off-Road Evolution custom 4-in. lift kit, help the Flatbill tackle obstacles. Large rear bypass shocks along with 20-in. wheels have been added, as well as 40-in. tires—the first time on any Jeep Gladiator—combining to provide traction and off-road performance.

Inside, bright bed-lined floors plus custom-trimmed seats create a sporty environment.

The Jeep Flatbill is powered by the 3.6L Pentastar V6 engine with a cold-air MOPAR intake and mated to an eight-speed automatic transmission.

Five Quarter
Jeep Five-Quarter

Jeep M-715 Five-Quarter

Continuing the Easter Jeep Safari tradition of “Restomods” comes the Jeep M-715 Five-Quarter that is a seamless blend of vintage and modern components. The term “Five-Quarter” is a historical nod to Jeep trucks of the past that were one-and-one-quarter tons or “five quarters.”

Starting with a ’68 M-715, this Gladiator-based military vehicle was reimagined with design and functional improvements to its chassis, drivetrain and cargo configurations.

On the exterior, the original front sheetmetal was removed and a full carbon-fiber front end takes its place. Also, an all-new, bobbed 6-ft. custom-fabricated aluminum bed was installed that has been perforated and reimaged using a mix of water-jet cut panels and wood slats. Additional body modifications include a 3.5-in. drop to its convertible soft-top.

Headlights have been replaced with new HID lights along with LED auxiliary lights for vast outward visibility. Rearward, LED halo lights have been installed in the original taillight buckets. To protect the body, the original rockers were removed and replaced with functional rock rails that run the length of the body side. Modified front Jeep Gladiator Rubicon steel bumpers have been installed, which complement the brushed metal-finished body and tailgate, producing a polished look.

The M-715 Five-Quarter’s off-road capability has been enhanced by reinforcing the original frame and replacing the leaf springs with a heavy-duty link/coil suspension system. Additionally, the front axle has been pulled forward 2 in. and replaced with a Dynatrac Pro-rock 60 front axle and a Dynatrac Pro-rock 80 axle in the rear, while 20-in. beadlock wheels are wrapped with large 40-in. tires.

Inside, new Jeep Wrangler seats, free of headrests, have been installed for a sleek, low-back visual. Additionally, water-jetted aluminum components make up a new lightweight and premium instrument panel, as well as door panels. A repurposed vintage 8-71 supercharger now serves to encase the transmission and transfer case shifters and the floors have been bed-lined for enhanced durability.

Power is provided to the Jeep M-715 Five-Quarter by a 6.2L supercharged “Hellcrate” Hemi V8 engine, which produces more than 700 hp.

Jeep J6
Jeep J6

Jeep J6

The Jeep J6 concept mixes the classic Jeep truck styling of the late ’70s with prototype and production Jeep Performance Parts from MOPAR.

The Jeep J6 is a Rubicon customized in a two-door configuration, maximizing cargo space with a large, 6-ft. functional bed “box” area that is 12 in. longer than the standard Jeep Gladiator bed. MOPAR and the Jeep Design team reached back in time for the custom Metallic Brilliant Blue paint, a homage to the exterior look of the ’78 Jeep Honcho. The overall length of the J6 is 201 in., while the wheelbase clocks in at 118.4 in., matching the wheelbase of the current-generation Jeep Wrangler four-door.

The upsized bed area is guarded by a prototype body-color matching spray-in bedliner. A sturdy, 2¼-in. steel prototype sport/roll bar planted in the bed carries a set of four, 5-in. Jeep Performance Parts LED lights that shine at 4,800 lumens each. A prototype spare tire carrier stores up to a 37-in. tire.

Prototype 17-in. beadlock wheels with a “deep dish” design are set off from the Metallic Brilliant Blue exterior with a Brass Monkey finish, encircled by a silver beadlock ring. A production Jeep Performance Parts 2-in. lift kit works with 37-in. tires to add extra trail clearance.

Additional modifications defend the Jeep J6 against off-road obstacles, including a prototype 2-in. steel stinger bar that bolts to the Rubicon front bumper and rock rails customized with 2-in. steel tubes welded to the standard Jeep Gladiator rails. The concept hardtop is removable, and classic Jeep J6 badging is swapped in on the tailgate and side fenders.

The stinger bar acts as a mounting point for four additional 5-in. Jeep Performance Parts LED lights, with another two bolted on near the A-pillars, for a total of 10 5-in. LEDs working together to illuminate the trail. The grille is custom MOPAR Satin Black, and the stock Jeep Gladiator Rubicon hood is accented with MOPAR hood latches featuring the Jeep logo.

The 3.6L engine receives a performance bump through the Jeep Performance Parts cold-air intake.

Exterior DNA flows into the interior of the Jeep J6. The instrument panel inserts match the body color and Katzkin leather seats and armrests are also accented with body-color blue stitching. The horn pad is customized with a classic Jeep badge. The auxiliary switch bank offers a central operating location for the 10 LED lights, and the trailer brake control switch showcases the ability to tap into additional stopping power when towing. A bright pedal kit, all-weather floor mats and molded doorsill guards with the Jeep logo round out the lineup of MOPAR accessories.

Scrambler
Jeep Scrambler

Jeep JT Scrambler

The Jeep JT Scrambler concept is a heritage-inspired remix, carrying the throwback color palette and graphics of the iconic CJ Scrambler crossed with a combination of available Jeep Performance Parts and conceptual touches.

The look of the early ’80s-era CJ8 Scrambler is recreated with prototype Punk’N Metallic Orange and Nacho body-side stripes running from the front panels to the bed and a matching hood graphic. The white exterior is crowned with a freedom top painted in vintage amber, continuing the retro feel.

The bed area is customized with a spray-in bedliner and a 2-in. steel, prototype tube sport/roll bar painted body-color white. This version of the sport/roll bar anchors to the bed and also extends the length of the bedrails on each side, offering a total of eight tie-down points to lock down cargo. Diffused LED task lights mounted to the sport/roll bar are directed to the rear bed, providing illumination in the cargo area.

Based on the Jeep Gladiator Rubicon, the Scrambler pulls liberally from the MOPAR brand’s Jeep Performance Parts line, including a set of four 5-in. LED lights stationed atop the sport/roll bar and two stationed on the vehicle’s A-pillars. Facing forward on the brush guard up front are a pair of Jeep Performance Parts 7-in. LED lights, pointing the way at 8,000 lumens each.

The Jeep Performance Parts 17-in. slot wheels are customized in a concept bronze to tie in with the exterior color theme. A 2-in. Jeep Performance Parts lift kit helps accommodate large, 37-in. tires and tough Jeep Performance Parts rock rails feature a non-slip grip. The 3.6L engine is augmented with a MOPAR cold-air intake and cat-back exhaust.

The Scrambler color theme is followed through on the interior. Katzkin Amaretto Brown leather seats are bordered in orange thread, with the Jeep grille logo embroidered in a light Tungsten on the seatbacks. The dash panel and armrests receive the same Katzkin Amaretto Brown leather treatment with matching orange thread accents. The auxiliary switch bank offers a single location for operating accessories, including the LED lights, and the MOPAR bright pedal kit and all-weather floor mats also dress up the interior.

Gladiator Gravity
Jeep Gladiator Gravity

Jeep Gladiator Gravity

The rock-climber-themed Jeep Gladiator Gravity concept is elevated with a full complement of available-at-launch Jeep Performance Parts from MOPAR to help equip those who have a desire to reach greater heights.

The Jeep Gladiator Rubicon, colored in attention-grabbing Punk’N Metallic Orange, is a ready-to-order expression of how Jeep Performance Parts can help enhance the all-new pickup’s capability and versatility. In the bed area, mounted MOPAR cross rails work in concert with a cargo carrier basket to deliver storage space for rock-climbing gear, such as ropes, carabiners, helmets and shoes. A unique MOPAR/Decked truck-bed storage system offers additional lockable cargo space through dual sliding drawers, while still allowing for storage on top in the bed area.

The open-air potential of the Jeep Gladiator—unlike any other offered by a production midsize truck—is realized through Jeep Performance Parts 2-in. round steel-tube doors, a mesh sunbonnet that provides cover while keeping the top-down feel, and tie-down straps that secure the windshield when lowered.

The Jeep Gladiator Gravity is raised with the Jeep Performance Parts 2-in. lift kit and runs on 17-in. wheels carrying 35-in. tires. Heavy-gauge steel Jeep Performance Parts rock rails are thicker and wider and utilize the same powdercoating on RAM bedliners to provide a non-slip finish. In front of the MOPAR satin black grille, Jeep Performance Parts 7-in. LED lights show the way forward, with help from 5-in. LED lights on the A-pillars.

The vehicle is upgraded with a cold-air intake and cat-back exhaust system to enhance horsepower and torque. Inside, the interior is dressed up with Katzkin leather seats featuring the Jeep grille logo embroidered in Tungsten stitching. Additional MOPAR accessories include grab handles stamped with the Jeep grille logo, MOLLE (modular lightweight load-carrying equipment) bags for storage and all-weather floor mats with a “plug” system that allows for direct draining of water and debris.