SEMA Member News—July 2019

Heralding a New Era

TORA launches new branding during their launch party in Moab, Utah.

It’s official. Against an awe-inspiring backdrop of towering red rock formations for which Moab, Utah, is renowned, the light-truck and off-road communities celebrated the rebranding of the Light Truck Accessories Alliance (LTAA) into the more inclusive Truck & Off-Road Alliance (TORA) at an official launch party on April 18.

The ground-breaking union of two vibrant market segments represents LTAA’s decision to embrace the off-road market. But the decision wasn’t made lightly, nor did it happen overnight.

According to Kathryn Reinhardt, outgoing chair of LTAA, who helped shepherd the transition, the conversation first began with thoughts of how to grow council membership. It quickly turned into a more thoughtful look at a shifting market and what the changes might mean to LTAA.

“The conversation started with an idea to open LTAA to a bigger membership, not because we didn’t have the largest membership of all the SEMA councils, but because we saw a market shift,” Reinhardt said. “Whether it was Jeeps going to Moab, overlanding vehicles going to remote areas, or trophy trucks doing the Baja 1000, we saw this collection of shops that were building these vehicles and manufacturers that were making products for these off-road vehicles. We thought we were speaking to that audience, but we realized that there was some confusion over the LTAA name. In their minds, a light truck is a small pickup. So in reality, we weren’t speaking their language.”

To address that conundrum and brainstorm next steps, LTAA held an open meeting during last year’s Off-Road Expo. Participants included council members along with a cross-section of other players—distributors, manufacturers, racers, as well as non-LTAA members who belong to SEMA.

“We did an entire day of research on the market segment, on the definition of a truck, an ATV, a UTV,” Reinhardt said. “We wanted to define who our members are and if we are giving them all the tools, programs and products necessary to make their companies successful. We tried to hit every segment we could to get an opinion on the direction we ought to go and to [identify] if there was anybody we might have left out. After an entire day, we came to the conclusion that we needed to change the name to open the doors to every market segment out there that reflects the truck culture.”

Evolving With the Times

Jeep enthusiasts go off-road in Moab, Utah.

To reflect the change, the SEMA Board of Directors approved LTAA’s proposal to embrace the off-road segment and rebrand the council as TORA. But it wasn’t the first time that the board was charged with approving a proposal to bring a truck-centric group under the SEMA umbrella.

In 1999, the Truck Cap & Accessory Association (TCAA) began exploring the possibility of becoming a SEMA council. First established in 1989 as the Truck Cap Industry Association, it had already marked its first major transition by changing its name to TCAA to better represent the broader collective interests of the truck-accessory market.

Following yearlong negotiations and a nod from the SEMA Board, TCAA merged into SEMA as its largest council in 2000. Soon thereafter, it was rebranded again—this time as the Light Truck Accessory Alliance.

So what does the latest rebranding mean for LTAA’s current core members? In describing the TORA designation, Reinhardt sees it as a blending of two markets into one united coalition.

“The ‘T’ still stands for truck, with the ‘OR’ for off-road,” she explained. “But the word ‘alliance’ is so important. It’s a carryover from LTAA, but it also says that we are opening our arms to all those other entities to be more inclusive.

“It’s a sign of the times. We have to be willing to change. We aren’t losing the LTAA spirit. The truck cap and accessory companies are still within our realm. With the word alliance in the name, we’re recognizing that current members are an integral part of who we are. At the same time, we are bringing together a new community of companies and people who want to be represented.”

SEMA Member News—July 2019

Heralding a New Era

TORA launches new branding during their launch party in Moab, Utah.

It’s official. Against an awe-inspiring backdrop of towering red rock formations for which Moab, Utah, is renowned, the light-truck and off-road communities celebrated the rebranding of the Light Truck Accessories Alliance (LTAA) into the more inclusive Truck & Off-Road Alliance (TORA) at an official launch party on April 18.

The ground-breaking union of two vibrant market segments represents LTAA’s decision to embrace the off-road market. But the decision wasn’t made lightly, nor did it happen overnight.

According to Kathryn Reinhardt, outgoing chair of LTAA, who helped shepherd the transition, the conversation first began with thoughts of how to grow council membership. It quickly turned into a more thoughtful look at a shifting market and what the changes might mean to LTAA.

“The conversation started with an idea to open LTAA to a bigger membership, not because we didn’t have the largest membership of all the SEMA councils, but because we saw a market shift,” Reinhardt said. “Whether it was Jeeps going to Moab, overlanding vehicles going to remote areas, or trophy trucks doing the Baja 1000, we saw this collection of shops that were building these vehicles and manufacturers that were making products for these off-road vehicles. We thought we were speaking to that audience, but we realized that there was some confusion over the LTAA name. In their minds, a light truck is a small pickup. So in reality, we weren’t speaking their language.”

To address that conundrum and brainstorm next steps, LTAA held an open meeting during last year’s Off-Road Expo. Participants included council members along with a cross-section of other players—distributors, manufacturers, racers, as well as non-LTAA members who belong to SEMA.

“We did an entire day of research on the market segment, on the definition of a truck, an ATV, a UTV,” Reinhardt said. “We wanted to define who our members are and if we are giving them all the tools, programs and products necessary to make their companies successful. We tried to hit every segment we could to get an opinion on the direction we ought to go and to [identify] if there was anybody we might have left out. After an entire day, we came to the conclusion that we needed to change the name to open the doors to every market segment out there that reflects the truck culture.”

Evolving With the Times

Jeep enthusiasts go off-road in Moab, Utah.

To reflect the change, the SEMA Board of Directors approved LTAA’s proposal to embrace the off-road segment and rebrand the council as TORA. But it wasn’t the first time that the board was charged with approving a proposal to bring a truck-centric group under the SEMA umbrella.

In 1999, the Truck Cap & Accessory Association (TCAA) began exploring the possibility of becoming a SEMA council. First established in 1989 as the Truck Cap Industry Association, it had already marked its first major transition by changing its name to TCAA to better represent the broader collective interests of the truck-accessory market.

Following yearlong negotiations and a nod from the SEMA Board, TCAA merged into SEMA as its largest council in 2000. Soon thereafter, it was rebranded again—this time as the Light Truck Accessory Alliance.

So what does the latest rebranding mean for LTAA’s current core members? In describing the TORA designation, Reinhardt sees it as a blending of two markets into one united coalition.

“The ‘T’ still stands for truck, with the ‘OR’ for off-road,” she explained. “But the word ‘alliance’ is so important. It’s a carryover from LTAA, but it also says that we are opening our arms to all those other entities to be more inclusive.

“It’s a sign of the times. We have to be willing to change. We aren’t losing the LTAA spirit. The truck cap and accessory companies are still within our realm. With the word alliance in the name, we’re recognizing that current members are an integral part of who we are. At the same time, we are bringing together a new community of companies and people who want to be represented.”

SEMA Member News—July 2019

Heralding a New Era

TORA launches new branding during their launch party in Moab, Utah.

It’s official. Against an awe-inspiring backdrop of towering red rock formations for which Moab, Utah, is renowned, the light-truck and off-road communities celebrated the rebranding of the Light Truck Accessories Alliance (LTAA) into the more inclusive Truck & Off-Road Alliance (TORA) at an official launch party on April 18.

The ground-breaking union of two vibrant market segments represents LTAA’s decision to embrace the off-road market. But the decision wasn’t made lightly, nor did it happen overnight.

According to Kathryn Reinhardt, outgoing chair of LTAA, who helped shepherd the transition, the conversation first began with thoughts of how to grow council membership. It quickly turned into a more thoughtful look at a shifting market and what the changes might mean to LTAA.

“The conversation started with an idea to open LTAA to a bigger membership, not because we didn’t have the largest membership of all the SEMA councils, but because we saw a market shift,” Reinhardt said. “Whether it was Jeeps going to Moab, overlanding vehicles going to remote areas, or trophy trucks doing the Baja 1000, we saw this collection of shops that were building these vehicles and manufacturers that were making products for these off-road vehicles. We thought we were speaking to that audience, but we realized that there was some confusion over the LTAA name. In their minds, a light truck is a small pickup. So in reality, we weren’t speaking their language.”

To address that conundrum and brainstorm next steps, LTAA held an open meeting during last year’s Off-Road Expo. Participants included council members along with a cross-section of other players—distributors, manufacturers, racers, as well as non-LTAA members who belong to SEMA.

“We did an entire day of research on the market segment, on the definition of a truck, an ATV, a UTV,” Reinhardt said. “We wanted to define who our members are and if we are giving them all the tools, programs and products necessary to make their companies successful. We tried to hit every segment we could to get an opinion on the direction we ought to go and to [identify] if there was anybody we might have left out. After an entire day, we came to the conclusion that we needed to change the name to open the doors to every market segment out there that reflects the truck culture.”

Evolving With the Times

Jeep enthusiasts go off-road in Moab, Utah.

To reflect the change, the SEMA Board of Directors approved LTAA’s proposal to embrace the off-road segment and rebrand the council as TORA. But it wasn’t the first time that the board was charged with approving a proposal to bring a truck-centric group under the SEMA umbrella.

In 1999, the Truck Cap & Accessory Association (TCAA) began exploring the possibility of becoming a SEMA council. First established in 1989 as the Truck Cap Industry Association, it had already marked its first major transition by changing its name to TCAA to better represent the broader collective interests of the truck-accessory market.

Following yearlong negotiations and a nod from the SEMA Board, TCAA merged into SEMA as its largest council in 2000. Soon thereafter, it was rebranded again—this time as the Light Truck Accessory Alliance.

So what does the latest rebranding mean for LTAA’s current core members? In describing the TORA designation, Reinhardt sees it as a blending of two markets into one united coalition.

“The ‘T’ still stands for truck, with the ‘OR’ for off-road,” she explained. “But the word ‘alliance’ is so important. It’s a carryover from LTAA, but it also says that we are opening our arms to all those other entities to be more inclusive.

“It’s a sign of the times. We have to be willing to change. We aren’t losing the LTAA spirit. The truck cap and accessory companies are still within our realm. With the word alliance in the name, we’re recognizing that current members are an integral part of who we are. At the same time, we are bringing together a new community of companies and people who want to be represented.”

SEMA Member News—July 2019

Tools to Help Grow Your Business

Josh Poulson, owner of Auto Additions and chair-elect of PRO, relies on council resources to build confidence in his company and the products and services it provides.

Members of the Professional Restylers Organization (PRO) are not just part of a community of like-minded professionals. Membership in PRO also gives employees of member companies a voice on matters that influence and impact the restyling market—and that can help to effect change.

Through the exchange of ideas at annual membership meetings and strategic planning sessions over the course of 31 years, PRO members have created a toolbox of resources in response to that collective voice.

What’s in It for You?

The car-dealer community is the restyling industry’s primary channel partner. So it makes sense that many of PRO’s resources are aimed at helping member companies create successful and profitable dealership accessory programs.

The more tools there are, the greater the chances of success. Here’s a sampling of resources that can help to enhance the stature of the industry, raise the level of professionalism, and give members a competitive edge.

Vehicle Accessorization: The Fast Track to Greater Profits. Dealer profit margins can be slim. This high-impact, dealer-direct sales tool highlights important facts about the aftermarket industry and the value of teaming up with restylers to create profit-generating accessory programs. The two-sided flyer can be personalized to include a member company’s key message points. To request a PDF, email SEMA Senior Manager of Councils Allan Keefe at allank@sema.org.

PRO Codes of Ethics: PRO has developed recommended codes of ethics for member manufacturers, warehouse distributors and installers, restylers and accessory retailers. The restyler code, for instance, identifies eight best business practices, including installing only warranted products, employing a staff of trained technicians, and having appropriate liability insurance. Keep a copy on hand. Put it in your sales presentation binder. To download the codes of ethics, visit www.sema.org/pro.

Owner Information Packet: PRO has two documents in its toolbox that address warranty-related concerns. The first is a two-part glovebox insert. It includes an envelope for storing various documents (product warranties, accessory operating instructions, etc.) plus a postcard insert containing valuable information on new-vehicle warranty coverage as defined under the Magnuson-Moss Warranty Act. To order packets—available free to members—email allank@sema.org.

SEMA Document: The second document, authored by SEMA President and CEO Chris Kersting in collaboration with the PRO select committee, provides guidance to installers working with dealerships and advises dealers what to look for when selecting an aftermarket installer (think code of ethics) and of their rights under Magnuson-Moss. The document is available as a PDF. To request a copy, email allank@sema.org.

PRO Tools at Work

All of these tools—and others such as the “PRO Sales Training Manual” and the all-new SEMA Accessory Sales Professional Certificate program—can help restylers instill confidence in the industry’s products and services and build a members’ images as restyling pros.

Case in point: Josh Poulson, owner of Auto Additions in Columbus, Ohio, recently heard from a dealer principal who was concerned about installing certain aftermarket accessories, which the dealer thought might affect a new-vehicle warranty. Before sitting down with the dealer, Poulson did his homework. He assembled copies of several documents, including his garagekeepers legal liability insurance policy, the PRO codes of ethics for manufacturers and installers, the Magnuson-Moss Warranty Act, and the SEMA memorandum from Chris Kersting. His due diligence paid off.

“PRO continues to put materials into place to help restylers and dealers,” said Poulson, who assumes the role of PRO chair-elect in July. “Many times, it’s just a matter of breaking down the issue and helping dealers understand the value of working with a professional restyler and that they have the right to sell aftermarket accessories. Using the tools in the PRO toolbox helps me as a restyler to have the confidence and information to intelligently address any concerns or objections that a dealer might bring up.”

“PRO has always been focused on helping our members raise the bar and on providing tools to grow their businesses and remain competitive,” said Ellen McKoy, the council’s outgoing chair. “But none of that would be possible if not for our members playing an active role in helping PRO achieve its goals.”

The SEMA Accessory Sales Professional Exam is now live at www.sema.org/proexam.

SEMA Member News—July 2019

Tools to Help Grow Your Business

Josh Poulson, owner of Auto Additions and chair-elect of PRO, relies on council resources to build confidence in his company and the products and services it provides.

Members of the Professional Restylers Organization (PRO) are not just part of a community of like-minded professionals. Membership in PRO also gives employees of member companies a voice on matters that influence and impact the restyling market—and that can help to effect change.

Through the exchange of ideas at annual membership meetings and strategic planning sessions over the course of 31 years, PRO members have created a toolbox of resources in response to that collective voice.

What’s in It for You?

The car-dealer community is the restyling industry’s primary channel partner. So it makes sense that many of PRO’s resources are aimed at helping member companies create successful and profitable dealership accessory programs.

The more tools there are, the greater the chances of success. Here’s a sampling of resources that can help to enhance the stature of the industry, raise the level of professionalism, and give members a competitive edge.

Vehicle Accessorization: The Fast Track to Greater Profits. Dealer profit margins can be slim. This high-impact, dealer-direct sales tool highlights important facts about the aftermarket industry and the value of teaming up with restylers to create profit-generating accessory programs. The two-sided flyer can be personalized to include a member company’s key message points. To request a PDF, email SEMA Senior Manager of Councils Allan Keefe at allank@sema.org.

PRO Codes of Ethics: PRO has developed recommended codes of ethics for member manufacturers, warehouse distributors and installers, restylers and accessory retailers. The restyler code, for instance, identifies eight best business practices, including installing only warranted products, employing a staff of trained technicians, and having appropriate liability insurance. Keep a copy on hand. Put it in your sales presentation binder. To download the codes of ethics, visit www.sema.org/pro.

Owner Information Packet: PRO has two documents in its toolbox that address warranty-related concerns. The first is a two-part glovebox insert. It includes an envelope for storing various documents (product warranties, accessory operating instructions, etc.) plus a postcard insert containing valuable information on new-vehicle warranty coverage as defined under the Magnuson-Moss Warranty Act. To order packets—available free to members—email allank@sema.org.

SEMA Document: The second document, authored by SEMA President and CEO Chris Kersting in collaboration with the PRO select committee, provides guidance to installers working with dealerships and advises dealers what to look for when selecting an aftermarket installer (think code of ethics) and of their rights under Magnuson-Moss. The document is available as a PDF. To request a copy, email allank@sema.org.

PRO Tools at Work

All of these tools—and others such as the “PRO Sales Training Manual” and the all-new SEMA Accessory Sales Professional Certificate program—can help restylers instill confidence in the industry’s products and services and build a members’ images as restyling pros.

Case in point: Josh Poulson, owner of Auto Additions in Columbus, Ohio, recently heard from a dealer principal who was concerned about installing certain aftermarket accessories, which the dealer thought might affect a new-vehicle warranty. Before sitting down with the dealer, Poulson did his homework. He assembled copies of several documents, including his garagekeepers legal liability insurance policy, the PRO codes of ethics for manufacturers and installers, the Magnuson-Moss Warranty Act, and the SEMA memorandum from Chris Kersting. His due diligence paid off.

“PRO continues to put materials into place to help restylers and dealers,” said Poulson, who assumes the role of PRO chair-elect in July. “Many times, it’s just a matter of breaking down the issue and helping dealers understand the value of working with a professional restyler and that they have the right to sell aftermarket accessories. Using the tools in the PRO toolbox helps me as a restyler to have the confidence and information to intelligently address any concerns or objections that a dealer might bring up.”

“PRO has always been focused on helping our members raise the bar and on providing tools to grow their businesses and remain competitive,” said Ellen McKoy, the council’s outgoing chair. “But none of that would be possible if not for our members playing an active role in helping PRO achieve its goals.”

The SEMA Accessory Sales Professional Exam is now live at www.sema.org/proexam.

SEMA Member News—July 2019

Rob Fisher Takes the Helm and Charts a Forward Path

Rob Fisher from will be taking over as Chair of MPMC, two years earlier in his current position.

In today’s ever-evolving market, it’s critical that SEMA members have a chance to weigh in on issues that influence and impact the specialty-equipment market, and one of the most effective ways to have a voice is through participation in a SEMA council. For companies engaged in the motorsports segment, the Motorsports Parts Manufacturers Council (MPMC) provides that opportunity, but the success of any SEMA council or network is reliant on volunteers—industry pros who raise their hands and express their willingness to become actively involved. That description neatly fits Rob Fisher.

A graduate of Carnegie Mellon University, Fisher holds a degree in professional writing and graphics as well as in business administration. A career media pro with a passion for motorsports, he previously held key positions with Source Interlink Media/The Enthusiast Network, during which time he regularly attended the MPMC Media Trade Conference.

That, in turn, sparked a desire to become involved in MPMC. As a media guy, Fisher didn’t meet the criteria as a manufacturer of performance parts used in sanctioned racing applications, but that changed when he joined E3 Spark Plugs as vice president of motorsports and marketing.

In 2016, Fisher tossed his hat into the ring and was elected to the council’s select committee. Reelected last year and chosen to serve as the chair-elect, Fisher recently leapfrogged over the traditional council leadership progression to jump into the chairmanship with both feet.

SEMA Member News recently caught up with Fisher to gain insights into his thoughts on volunteering and his goals and aspirations for MPMC and the motorsports industry.

SEMA Member News: Tell us how you became involved in MPMC and vaulted into the role of council chair.

Rob Fisher: I had always gone to the media conference as a media guy. I was familiar with the council because of that conference. I thought that I’d love to be part of MPMC if there were ever a time that I wasn’t working for the media. Lo and behold, I was eligible to run for the select committee when E3 Spark Plugs decided to build a racing division.

When I went through the election process, I thought I would do a term on the select committee and then run for chair-elect. When I won a second term, I ran for chair-elect. I was supposed to be the chair-elect for two years beginning in July. But with our (incoming) chair leaving to meet work obligations, there was a hole. So I raised my hand and stepped up. It wasn’t “Oh, no, I need more time.” My mentality is that if we’re going to do something, just do it.

SMN: You’ve been in the unique position of attending the trade conference as a media representative and as a participating manufacturer. What are your thoughts regarding the conference?

RF: When I was media, the conference was always one of my favorite events because I could get a year’s worth of stories in just a few days. Sitting on the other side, to get a year’s worth of editorial out of those meetings with the media is so valuable for the companies that are there. But we’re also looking at what we’ve already established as a foundation and building upon that. We did a push this year to encourage more media to come to the conference. There were 22 new media, all from the digital realm.

The opportunity for MPMC members lies in tapping into that group of people. With the consolidation in the print industry, we have to continue to morph the conference into something that will continue to be valuable not just currently but also five years down the road.

SMN: MPMC offers its members other resources. What can you tell us about those initiatives?

RF: Speaking from the outside looking in, people who weren’t involved in the council tended to identify MPMC as the trade conference. They didn’t realize that MPMC is more than that.

The first thing we did was put together this great “MPMC Business Guidelines Manual,” and it has helped a lot members. But we recognized that the industry is made up of small businesses that don’t typically have a ton of resources. When we updated the manual, we released it last year to everybody—any SEMA manufacturer—and we’ve gotten a lot of great feedback.

We continue to look at how we can help the membership. We’ve started doing seminars at the PRI Trade Show, and we’re planning an event for this year. We’re also looking at a PRI membership drive because we can build different programs through new membership.

SMN: SEMA held a council leadership retreat earlier this year. What was your impression and was it helpful in preparing for your new role?

RF: I thought it was super valuable—very conducive to collaborative meetings and conversations with people you don’t normally interact with. Any time you get into collaborative work environments and strategic brainstorming, seeing what different councils are doing and what your council could be doing is very valuable.

In our council’s case, we’re all executive level, so you have a certain methodology as to how you manage people and projects. The biggest learning experience for me was seeing firsthand how you interact with SEMA as an organization. It’s a different relationship from the organizational hierarchy structure that you find in a for-profit company.

SMN: Looking down the road, what do you see lying ahead for MPMC?

RF: Changes are coming to our industry, both governmentally and from the OEMs. More technically advanced powertrains, hybrid solutions and driverless cars will significantly impact our industry and our businesses. So making sure that MPMC is strong, relevant and a forward-thinking council now and in the future is my big focus.

As chairman, I’ll continue to build on the great work that’s been done. We have a very strong select committee, with some old members and some new members. You’ll see a lot of good things come out of MPMC in the next four to six years. I’m excited.

SEMA Member News—July 2019

Rob Fisher Takes the Helm and Charts a Forward Path

Rob Fisher from will be taking over as Chair of MPMC, two years earlier in his current position.

In today’s ever-evolving market, it’s critical that SEMA members have a chance to weigh in on issues that influence and impact the specialty-equipment market, and one of the most effective ways to have a voice is through participation in a SEMA council. For companies engaged in the motorsports segment, the Motorsports Parts Manufacturers Council (MPMC) provides that opportunity, but the success of any SEMA council or network is reliant on volunteers—industry pros who raise their hands and express their willingness to become actively involved. That description neatly fits Rob Fisher.

A graduate of Carnegie Mellon University, Fisher holds a degree in professional writing and graphics as well as in business administration. A career media pro with a passion for motorsports, he previously held key positions with Source Interlink Media/The Enthusiast Network, during which time he regularly attended the MPMC Media Trade Conference.

That, in turn, sparked a desire to become involved in MPMC. As a media guy, Fisher didn’t meet the criteria as a manufacturer of performance parts used in sanctioned racing applications, but that changed when he joined E3 Spark Plugs as vice president of motorsports and marketing.

In 2016, Fisher tossed his hat into the ring and was elected to the council’s select committee. Reelected last year and chosen to serve as the chair-elect, Fisher recently leapfrogged over the traditional council leadership progression to jump into the chairmanship with both feet.

SEMA Member News recently caught up with Fisher to gain insights into his thoughts on volunteering and his goals and aspirations for MPMC and the motorsports industry.

SEMA Member News: Tell us how you became involved in MPMC and vaulted into the role of council chair.

Rob Fisher: I had always gone to the media conference as a media guy. I was familiar with the council because of that conference. I thought that I’d love to be part of MPMC if there were ever a time that I wasn’t working for the media. Lo and behold, I was eligible to run for the select committee when E3 Spark Plugs decided to build a racing division.

When I went through the election process, I thought I would do a term on the select committee and then run for chair-elect. When I won a second term, I ran for chair-elect. I was supposed to be the chair-elect for two years beginning in July. But with our (incoming) chair leaving to meet work obligations, there was a hole. So I raised my hand and stepped up. It wasn’t “Oh, no, I need more time.” My mentality is that if we’re going to do something, just do it.

SMN: You’ve been in the unique position of attending the trade conference as a media representative and as a participating manufacturer. What are your thoughts regarding the conference?

RF: When I was media, the conference was always one of my favorite events because I could get a year’s worth of stories in just a few days. Sitting on the other side, to get a year’s worth of editorial out of those meetings with the media is so valuable for the companies that are there. But we’re also looking at what we’ve already established as a foundation and building upon that. We did a push this year to encourage more media to come to the conference. There were 22 new media, all from the digital realm.

The opportunity for MPMC members lies in tapping into that group of people. With the consolidation in the print industry, we have to continue to morph the conference into something that will continue to be valuable not just currently but also five years down the road.

SMN: MPMC offers its members other resources. What can you tell us about those initiatives?

RF: Speaking from the outside looking in, people who weren’t involved in the council tended to identify MPMC as the trade conference. They didn’t realize that MPMC is more than that.

The first thing we did was put together this great “MPMC Business Guidelines Manual,” and it has helped a lot members. But we recognized that the industry is made up of small businesses that don’t typically have a ton of resources. When we updated the manual, we released it last year to everybody—any SEMA manufacturer—and we’ve gotten a lot of great feedback.

We continue to look at how we can help the membership. We’ve started doing seminars at the PRI Trade Show, and we’re planning an event for this year. We’re also looking at a PRI membership drive because we can build different programs through new membership.

SMN: SEMA held a council leadership retreat earlier this year. What was your impression and was it helpful in preparing for your new role?

RF: I thought it was super valuable—very conducive to collaborative meetings and conversations with people you don’t normally interact with. Any time you get into collaborative work environments and strategic brainstorming, seeing what different councils are doing and what your council could be doing is very valuable.

In our council’s case, we’re all executive level, so you have a certain methodology as to how you manage people and projects. The biggest learning experience for me was seeing firsthand how you interact with SEMA as an organization. It’s a different relationship from the organizational hierarchy structure that you find in a for-profit company.

SMN: Looking down the road, what do you see lying ahead for MPMC?

RF: Changes are coming to our industry, both governmentally and from the OEMs. More technically advanced powertrains, hybrid solutions and driverless cars will significantly impact our industry and our businesses. So making sure that MPMC is strong, relevant and a forward-thinking council now and in the future is my big focus.

As chairman, I’ll continue to build on the great work that’s been done. We have a very strong select committee, with some old members and some new members. You’ll see a lot of good things come out of MPMC in the next four to six years. I’m excited.

SEMA News—July 2019

NEW PRODUCTS

By Mike Imlay

Powersports Parts and Accessories

2018 SEMA Show New Product Offerings for Motorcycles, UTVs and More

Traditionally dominated by motorcycles, the powersports segment is expanding dynamically, thanks to the explosive popularity of side-by-sides, aka utility task vehicles (UTVs). The latter have brought off-roading enjoyment to a mostly family-oriented audience that eyes modifications focused on utility, performance and safety. But whatever the vehicle of choice, there were 416 powersports-related items showcased at the 2018 SEMA Show to cover them all. They ran the gamut from engine performance and suspension enhancements to batteries, towing and recovery gear, and appearance accessories. Given that the powersports category has tremendous crossover to other Show segments, such as mobile electronics (think sound systems and lighting) and trucks, SUVs and off-roading, the following pages represent a glimpse into the many opportunities available for growing your business.

AAC Junk Trunk Spare Tire Carrier This new spare tire Junk Trunk is a storage box that installs on the back of a spare tire being carried on the rear of a vehicle. It has a large capacity and a full-folding front door that makes into a work surface when open. It allows locking storage of items and  has reconfigurable shelves inside. It is constructed of aluminum to save weight. 951-339-1460 www.aacbrands.com PN: 25000
AAC Rubicon Slider Step The JK Slider Step is a unique add-on step intended to mount directly to the Jeep JK Rubicon factory rock slider. Instead of having to replace a factory slider to get a step, this one installs in minutes directly onto the OEM slider and provides a useful step for entry to or exit from the Jeep. It can be just as quickly removed for off-road adventures. 951-339-1460 www.aacbrands.com PN: 15000
AAC Trigger 6 Shooter Jeep JL Edition The Trigger 6 Shooter JL Edition is an electronic controller for accessories on Jeep JLs. It replaces conventional wiring harnesses with a central computer that is controlled via RF and Bluetooth and has a hardwired option. It saves time and money and dramatically simplifies installation of 12–24-volt accessories by making the switches wireless. 951-339-1460 www.triggercontroller.com PN: 3001JL
AAC Trigger 4 Plus Trigger 4 Plus is an electronic controller for accessories on vehicles. It replaces conventional wiring harnesses with a central computer that is controlled via RF and Bluetooth and has a hardwired option. It saves time and money and dramatically simplifies installation of 12–24-volt accessories by making the switches wireless. 951-339-1460 www.triggercontroller.com PN: 2100
Advertising Edge Inc. Euro-Fit Sublimated Crew Apparel New Euro slimmer-cut crew apparel that is 100% custom designed, sublimated, and manufactured in the U.S.A. Six-piece minimum. 619-997-9778 www.prosubusa.com PN: EURO MB 01
GSP XTV Axles Revolution Axle New Revolution high-performance CV axle. Leading-edge technology in a hollow-tube design. A complete driveline solution. Reduces unsprung weight while maintaining super-high strength. The ability to apply the necessary amount of twist and the reduction in harmonics help stabilize the joint, which enhances performance and durability. 864-578-6900 www.gspxtv.com PN: 5402034
Moon Buggy LLC Moon Buggy A redesigned, safer dune buggy. Even if the user is 6 ft. 4 in., they will fit easily. Built for the entry-level buyer. EPA- and CARB-approved 200cc air-cooled engine. Rollbar made of 1-in. steel tubing. Maximum speed of 40 mph. Has off-road tires. Great on dirt, off-road and in quiet neighborhoods. 760-612-5022
Moon Buggy LLC Sparky Sparky leads a new generation of safer ATVs. Its lower center of gravity results in fewer turnovers and accidents. It is ideal for the entry-level buyer and kids from eight to 80. Maximum speed is 30 mph; 4hp air-cooled engine and 6-in. aluminum wheels with 12-in. tires. 760-612-5022
SuperATV GDP 8-in. Portals SuperATV introduces what it calls the UTV industry’s tallest portal gear lift. These lifts provide an unmatched 8 in. of lift while allowing up to 40-in. tires on a stock frame. Increased gear reduction of 45% puts the torque where it matters—meaning power to the ground and less stress on vital parts of the drivetrain. 855-743-3427 www.superatv.com PN: PGH8-1-33-303-P
Xprite Diamond Grille Can Am Mounts securely using OEM mounting locations. Replaces plastic OEM grille and developed with durability and style in mind. Does not restrict air flow to vital operational components. Cutting-edge, unique, 3-D oval optic system for optimal 45-degree hyper-beam projection. Also features a fascinating ambient backlight. 626-899-4398 www.xpriteusa.com PN: CS-8SWITCH-G1
Xprite LZ-Series Chase Bars Block numbers one and seven are running and stop lights. Block numbers two and six are strobe lights. Blocks three, four and five are solid or reverse-light running and stop lights, reverse light and amber strobe functions. 626-899-4398 www.xpriteusa.com PN: UTV-RSL-G6-RYWYR
Xprite Diamond Grille Cutting-edge, unique, 3-D oval optic system for optimal 45-degree hyper-beam projection. Also features a fascinating ambient backlight to stand out from the crowd with its amber effect. 626-899-4398 www.xpriteusa.com PN: UTV-PG-G2-C6A
Xprite Rouge Series Eight Switch Xprite says that its eight-switch control system is the perfect accessory to centralize accessories, simplifying the installation process. Made with a rugged, brushed-aluminum body, it exhibits a brilliant blue backlight display and a real-time digital voltmeter. Also features on/off buttons with the ability to switch to strobe. 626-899-4398 www.xpriteusa.com PN: CS-8SWITCH-G2

SEMA News—July 2019

NEW PRODUCTS

By Mike Imlay

Powersports Parts and Accessories

2018 SEMA Show New Product Offerings for Motorcycles, UTVs and More

Traditionally dominated by motorcycles, the powersports segment is expanding dynamically, thanks to the explosive popularity of side-by-sides, aka utility task vehicles (UTVs). The latter have brought off-roading enjoyment to a mostly family-oriented audience that eyes modifications focused on utility, performance and safety. But whatever the vehicle of choice, there were 416 powersports-related items showcased at the 2018 SEMA Show to cover them all. They ran the gamut from engine performance and suspension enhancements to batteries, towing and recovery gear, and appearance accessories. Given that the powersports category has tremendous crossover to other Show segments, such as mobile electronics (think sound systems and lighting) and trucks, SUVs and off-roading, the following pages represent a glimpse into the many opportunities available for growing your business.

AAC Junk Trunk Spare Tire Carrier This new spare tire Junk Trunk is a storage box that installs on the back of a spare tire being carried on the rear of a vehicle. It has a large capacity and a full-folding front door that makes into a work surface when open. It allows locking storage of items and  has reconfigurable shelves inside. It is constructed of aluminum to save weight. 951-339-1460 www.aacbrands.com PN: 25000
AAC Rubicon Slider Step The JK Slider Step is a unique add-on step intended to mount directly to the Jeep JK Rubicon factory rock slider. Instead of having to replace a factory slider to get a step, this one installs in minutes directly onto the OEM slider and provides a useful step for entry to or exit from the Jeep. It can be just as quickly removed for off-road adventures. 951-339-1460 www.aacbrands.com PN: 15000
AAC Trigger 6 Shooter Jeep JL Edition The Trigger 6 Shooter JL Edition is an electronic controller for accessories on Jeep JLs. It replaces conventional wiring harnesses with a central computer that is controlled via RF and Bluetooth and has a hardwired option. It saves time and money and dramatically simplifies installation of 12–24-volt accessories by making the switches wireless. 951-339-1460 www.triggercontroller.com PN: 3001JL
AAC Trigger 4 Plus Trigger 4 Plus is an electronic controller for accessories on vehicles. It replaces conventional wiring harnesses with a central computer that is controlled via RF and Bluetooth and has a hardwired option. It saves time and money and dramatically simplifies installation of 12–24-volt accessories by making the switches wireless. 951-339-1460 www.triggercontroller.com PN: 2100
Advertising Edge Inc. Euro-Fit Sublimated Crew Apparel New Euro slimmer-cut crew apparel that is 100% custom designed, sublimated, and manufactured in the U.S.A. Six-piece minimum. 619-997-9778 www.prosubusa.com PN: EURO MB 01
GSP XTV Axles Revolution Axle New Revolution high-performance CV axle. Leading-edge technology in a hollow-tube design. A complete driveline solution. Reduces unsprung weight while maintaining super-high strength. The ability to apply the necessary amount of twist and the reduction in harmonics help stabilize the joint, which enhances performance and durability. 864-578-6900 www.gspxtv.com PN: 5402034
Moon Buggy LLC Moon Buggy A redesigned, safer dune buggy. Even if the user is 6 ft. 4 in., they will fit easily. Built for the entry-level buyer. EPA- and CARB-approved 200cc air-cooled engine. Rollbar made of 1-in. steel tubing. Maximum speed of 40 mph. Has off-road tires. Great on dirt, off-road and in quiet neighborhoods. 760-612-5022
Moon Buggy LLC Sparky Sparky leads a new generation of safer ATVs. Its lower center of gravity results in fewer turnovers and accidents. It is ideal for the entry-level buyer and kids from eight to 80. Maximum speed is 30 mph; 4hp air-cooled engine and 6-in. aluminum wheels with 12-in. tires. 760-612-5022
SuperATV GDP 8-in. Portals SuperATV introduces what it calls the UTV industry’s tallest portal gear lift. These lifts provide an unmatched 8 in. of lift while allowing up to 40-in. tires on a stock frame. Increased gear reduction of 45% puts the torque where it matters—meaning power to the ground and less stress on vital parts of the drivetrain. 855-743-3427 www.superatv.com PN: PGH8-1-33-303-P
Xprite Diamond Grille Can Am Mounts securely using OEM mounting locations. Replaces plastic OEM grille and developed with durability and style in mind. Does not restrict air flow to vital operational components. Cutting-edge, unique, 3-D oval optic system for optimal 45-degree hyper-beam projection. Also features a fascinating ambient backlight. 626-899-4398 www.xpriteusa.com PN: CS-8SWITCH-G1
Xprite LZ-Series Chase Bars Block numbers one and seven are running and stop lights. Block numbers two and six are strobe lights. Blocks three, four and five are solid or reverse-light running and stop lights, reverse light and amber strobe functions. 626-899-4398 www.xpriteusa.com PN: UTV-RSL-G6-RYWYR
Xprite Diamond Grille Cutting-edge, unique, 3-D oval optic system for optimal 45-degree hyper-beam projection. Also features a fascinating ambient backlight to stand out from the crowd with its amber effect. 626-899-4398 www.xpriteusa.com PN: UTV-PG-G2-C6A
Xprite Rouge Series Eight Switch Xprite says that its eight-switch control system is the perfect accessory to centralize accessories, simplifying the installation process. Made with a rugged, brushed-aluminum body, it exhibits a brilliant blue backlight display and a real-time digital voltmeter. Also features on/off buttons with the ability to switch to strobe. 626-899-4398 www.xpriteusa.com PN: CS-8SWITCH-G2

SEMA News—July 2019

NEW PRODUCTS

By Douglas McColloch

Collision Repair & Refinish Products

The Latest Products for Repairing and Refurbishing From the 2018 SEMA Show

It may be the one segment of the automotive aftermarket that no enthusiast ever really wants to get too acquainted with, but it’s one of the most essential and one of the most universally patronized. Specifically, it’s the collision-repair sector—the companies and shops that manufacture and apply the paints, finishes and replacement bodywork that can transform a dinged-up road casualty into a like-new machine.

While the proliferation of various OE safety technologies has made production cars safer than ever to drive, accidents will happen—and perhaps because of that, the collision-repair industry remains a robust market overall, with annual revenues of $38.5 billion forecast by 2020, according to industry trade publication Body
Shop Business.

As advanced driver assistance systems (ADAS) have assumed a greater prominence on OE production platforms, the collision repair segment has needed to adapt and refine its best practices to accommodate the changes. Proper scanning, recalibrating and sensor location are of greater importance than ever, and more collision-repair companies are working overtime to keep abreast of, and stay within, often-complex OE compliance mandates.

For industry members seeking guidance, resources such the SEMA Show’s Education Sessions can provide an assist. Both the Inter-Industry Conference on Auto Collision Repair and the Society of Collision Repair Specialists offer instructional seminars throughout Show week. Visit www.SEMAShow.com/education for additional information.

What follows here are entries that exhibited at the 2018 SEMA Show New Products Showcase.

Alldata LLC Diagnostics With Unlimited Pre/Post Scans Alldata diagnostics with unlimited pre/post scans. With one click, scan all vehicle systems and generate pre- and post-scan reports to repair vehicles back to OEM specifications with insurance repair documentation. Alldata collision OEM information is built in. 877-512-9591 www.alldata.com
Ani USA Ani 200 Black Spray Gun The new black series is the latest offering from Ani. The improved design includes new aluminum parts for optimum weight and balance. New air-flow technology. Reduced overspray. 844-477-6629 PN: AH1417158
Apollo Sprayers International Inc. The Maxi-Miser 7700 TrueHVLP Spray Gun The Maxi-Miser 7700 TrueHVLP spray gun is said to be the only HVLP spray gun that works with compressed and turbo air. Great for basecoats and clearcoats of any brand or type. Increase transfer efficiency and reduce overspray by 38+%. The C7700 offers bottom and top cup versatility in one spray gun. Made in the U.S.A. from aluminum and composite materials. 888-900-4857 www.maxi-miser.com PN: 7700T
Arconic Fastening Systems BT-3 Battery-Powered 1/4-in. Rivet Tool The unique BT-3 includes nose tip for 5/32-, 3/16- and 1/4-in. rivet sizes and is ideal for a wide range of uses where portability and being free of an air hose is paramount. Uses include construction, trailer repair, furniture, light fixture and sign repair. This powerful (4,700-lb.) production-quality tool can set hundreds of rivets on a single charge. 800-826-2884 www.afsindustrial.com PN: M38980
Astro Pneumatic Tool Co. 310-Lumen Ultra-Slim Light The new 10SL 370-lumen COB ultra-slim light features an entire body length, a nearly indestructible design, a large 2,600-mAh lithium battery, a top flashlight, and an IP66 waterproof rating. Includes a magnetic swivel base and a hanging hook that click-locks onto the light body. 800-221-9705 www.astrotools.com PN: 10SL
Astro Pneumatic Tool Co. 650-Lumen Rechargeable LED Slim Light With Top Flashlight The new 65SL LED Slim Light boasts a 650-lumen COB LED with a massive 3,200-mAh lithium battery. The unique recessed dial on the back allows the user to adjust the power switch for full control of the 60–650-lumen range with a button switch for the top 120-lumen flashlight. Includes green LEDs on the side of the light body indicating the current charge level. 800-221-9705 www.astrotools.com PN: 65SL
BASF Corp. Glasurit 151-170 UV Primer Grey Glasurit products offer world-class results with unmatched finishes for all collision and restoration jobs. Glasurit 151-170 UV Primer Grey is a safe, simple to use primer that dries exceptionally fast so you can get more out the door with lower energy and labor costs. 800-201-1605 www.basfrefinish.com PN: 151-170
Autocap North America Vinyl Wheel Lock Key Pouch With Zipper This vinyl wheel lock key bag with zipper is the solution for the frequent problem of trying to find the wheel key in the car. Customized printing included in all orders. 778-858-8514 www.lockingwheelnutbag.com PN: LWNB-V
BASF Corp. Limco LP790K White and LP810K Black Primer Surfacer The Limco line offers BASF quality products at economy prices. The LP790K White Primer Surfacer and LP810K Black Primer Surfacer are high-quality primer surfacers that can be mixed to create the perfect L-shade groundcoats to enhance hiding and topcoat holdout. 800-201-1605 www.basfrefinish.com PN: LP790K and LP810K
BASF Corp. R-M 910 Universal Prep Cleaner R-M lines offer maximum efficiency to high-productivity collision centers and BASF quality to collision shops and restoration shops alike. R-M 910 Universal Prep Cleaner is the next generation, improved final wipe waterborne cleaning technology. 800-201-1605 www.basfrefinish.com PN: R-M 910
BASF Corp. Glasurit 923-58 Urethane Matte Clearcoat Glasurit products offer world-class results with unmatched finishes for all collision and restoration jobs. Glasurit 923-58 Urethane Matte Clearcoat combines a pre-flexed clear with a matte clear, all in one. A simple and easy clearcoat. 800-201-1605 www.basfrefinish.com PN: 923-58
BASF Corp. Limco LP600 1K Acrylic Primer The Limco line offers BASF-quality products at economy prices. Limco LP600 1K Acrylic Primer is a gray, single-component lacquer primer offering easy sanding. 800-201-1605 www.basfrefinish.com PN: LP600
BASF Corp. Glasurit 801-74 and 801-76 Elite Epoxy Primer Black and White Glasurit products offer world-class results with unmatched finishes for all collision and restoration jobs. Glasurit 801-74 Black and 801-76 White Elite Epoxy Primers offer improved application and better performance for any production shop atmosphere or restoration project. 800-201-1605 www.basfrefinish.com PN: 801-74 & 801-76
Bonding Solutions Like90 Booth Mat Innovative mat for booth floors that traps airborne contaminants and protects floors. Durable, lightweight, nonwoven material has an adhesive back that keeps the mat in place. Can be used with Like90 particle Control. Reduces paint contamination up to 50%. Green color makes booth pleasant and bright. Padding reduces painter fatigue. Lasts three to four months. 775-358-0422 www.like90.com PN: 10050
Bonding Solutions Like90 See-Through Glass Protector Convenient aerosol coating for spray-booth windows, lights and other glass surfaces. Quickly forms a crystal-clear film that protects from paint overspray. Lasts for months and through multiple bake cycles. To replace, simply wipe off with a wet sponge or damp cloth. Water-based and biodegradable. Maintains proper booth lighting and visibility. 775-358-0422 www.like90.net PN: 10020
Bonding Solutions Like90 White Out Booth Coating White Out is a revolutionary protective coating for paint booth walls. It can make an old booth look new in two hours. Sprays on fast, even on overspray-covered walls. Super film strength and durability make removal by peeling fast and easy, even after a year and multiple bake cycles. Can be overcoated between maintenance cycles so the booth stays bright. 775-358-0422 www.like90.net PN: 10032
Bonding Solutions Like90 Gun Cleaner Low-VOC, high-power aerosol spray-gun cleaner. Comes with a convenient two-way spray top that allows a wide fan spray and a super-focus stream through a straw. Meets California VOC regulations. 775-358-0422 www.like90.net PN: 10063
Bonding Solutions Like90 Shoppie Brushes Like90 Shoppies are unique and useful brushes designed especially for body shops. The handles are all plastic, and there are no metal bales to scratch paintwork or damage moldings. Stiff and high quality. Lasts longer and won’t shed, making for clean lines when spreading seam sealer. Shoppies come in multiple sizes to match various body-shop applications. 775-358-0422 www.like90.net PN: 10056
Bonding Solutions Like90 Panel Check Panel Check temporary gloss simulates the look of clearcoat. Spray on repaired body panels to reveal wavy bodywork, dents and other hard-to-see defects. Saves time and money by allowing defects to be fixed before painting. Unlike clear, Panel Check is odorless and has no isocyanates. Safe on base and clearcoat, primers and cured plastic fillers. 775-358-0422 www.like90.net PN: 10061
Car Bench Contact Evolution (G.M.F.) Software The Car Bench Contact Evolution (G.M.F.) measuring software enables the operator to quickly measure a vehicle to properly diagnose and identify damage without lifting the vehicle or putting it on a bench. The process ensures a correct first inspection, reducing supplemental estimates. It can take as little as seven minutes. 800-637-4780 www.carbenchnorthamerica.com PN: AA250/EVOLUTION G.M.F.
Celette Inc. Eagle A new laser measurement gun by Celette for quick damage diagnostics with no levelling process and the accuracy of +/- 2 mm. It’s lightweight and could be used on aluminum, steel and carbon fiber to measure underbody, side or the upper level of a vehicle. Includes online 3-D software that uses original OEM data, print reporting and saves to the cloud. 630-396-6100 www.celette.com PN: LM18.204
Celette Inc. Cameleon Premium The Cameleon Premium is a customizable fixture-set solution for fixing a damaged vehicle. This set includes standard sliding blocks along with extra adapters for horizontal and multi-angle fixtures to fix a wide variety of vehicles. Technicians are able to customize their own assembly solutions to measure and repair using the software. 630-396-6100 www.celette.com PN: CAM02.162
Collision Services Rotogen 1000 The Rotogen 1000 is a gyroscopic mixer for small volumes of waterborne paint. Produces consistent quality mixing results and no mixing by hand. Easy and fast handling by the plug-and-play concept for standard spray-gun cup systems. A wide range of adapters is available for out-of-spec or special containers. Not explosion proof. 800-367-6575 www.collisionservices.com PN: 1203881
Collision Services Ikotec 3000 Vehicle Lift The Ikotec 3000 vehicle lift with a single post is designed for lifting vehicles from the front or side for mechanical repair, body work or repainting. Available accessories make this more than just a lift. Lifting capacity is 5,000 lbs., and the lifting height 36 in. 800-367-6575 www.collisionservices.com
Collision Services ProLific Parts Caddy Pro Basic The ProLific Parts Caddy Pro basic design was created with bodyshop struggles in mind. This caddy will keep users organized and reduce cycle times. The three adjustable shelves fold up for easy storage nesting and lock into place, reducing floor space when not in use. The tight mesh shelves keep small items from falling through. 800-367-6575 www.collisionservices.com PN: 1203717
Deerfos America Inc. Sanding Disc Various types of automotive sanding discs, longfile sandpaper/belts, etc. 201-945-6001 www.deerfosamerica.com
Duralast Loaded Strut Duralast Loaded Struts contain a MacPherson strut, a coil spring and a strut mount in one pre-assembled, easy-to-install unit. Each is constructed with OE-grade components for optimal performance. With very little consolidation in the part line, these application-specific struts restore vehicles to OE ride heights. 901-495-6500 www.autozone.com PN: LS54-94691B
Eagle Abrasives Inc. Tolecut Touch-Up Sanding System Tolecut says that its touch-up system is the most advanced system for removing dust nibs and runs on topcoat finishing. It utilizes state-of-the-art dry lube technology to prevent loading and deep scratches. This dry application allows constant progress monitoring for delicate jobs. Extremely uniform finishes that can be removed easily by finishing compound. 770-279-8111 www.eagleabrasives.com PN: 191-1523
Equip Automotive Systems Shark A7 Shark A7 is an innovative arm designed to speed up and simplify spot-welding operations in the most difficult-to-access areas. Thanks to the patented large-opening design, the end section of the Shark A7 arm opens 90 degrees through a quick-release button. The Shark A7 allows access to welding operations impossible to reach with traditional systems. 619-596-2200 www.equipmyshop.com PN: EQ-803189
Equipment Gateway AiroPower Repair sheetmetal damage on quarter panels, wheelhouse openings, trunk spaces, body panels, door hinges, roofs and more without having to tie the vehicle down. The Airopower 53 uses 5.25 tons of push and pull power to help users repair common damage. Improve cycle time and technician production and increase revenue with an Airopower starter kit. 866-588-7599 www.equipmentgateway.com PN: EP-01AE
Euro Spray Guns/M.G. Distributor Inc. Euro 5200-Series Spray Gun The new Euro 5200-series HVLP spray gun provides the same quality finish users know and love from Euro Spray Guns, but now in a very sleek matte-black color. The gun comes with stainless-steel fluid passages for waterborne paints, a three-year limited warranty, and a black ceramic-coated paint cup. 213-627-1011 www.mgdistributor.com PN: EUR-5200
Gerson Welding Kit All-in-one silicone professional-series half mask with two pairs of P100 with OVAG nuisance-level relief filters in a resealable foil bag. The silicone piece provides greater comfort and longer durability. The NIOSH-approved P100 cartridge provides 99.97% protection against solid and oil particulates. Carbon provides relief from OV/AG at nuisance levels. 508-947-4000 www.gersonco.com PN: 9259/9359
Gerson Silicone Full-Face Mask Full-face silicone one-size-fits-all mask provides exceptional quality, value and performance. Gerson is proud to offer the silicone rubber mask at TPE prices. NIOSH approved to fit small, medium and large sizes. 508-947-4000 www.gersonco.com PN: 9955
H&S Autoshot HSM200 Multi-MIG Synergic Welder H&S Autoshot says that the model HSM200 is the multi-MIG choice of professionals as the only unit to feature a full synergic welding capability setting on a large LCD display. It’s completely versatile, with dual 110–240-volt input capability, MIG and TIG switch-back operation with both torches connected at all times, and no requirement to remove MIG wire. 980-500-1015 www.hsautoshot.com PN: HSW-6420-03
ITW Evercoat Poly Magic Polymer Protective Coating Poly Magic polymer protectant coating is an advanced, high-gloss express polymer spray for use on wet or dry surfaces. Simply spray on and wipe off. Its static-resistant formula helps repel dust to help maintain a deep shine and is formulated with UV protectant to help protect against the damaging effects of the sun. 513-489-7600 www.automagic.com PN: 63-QT
ITW Evercoat Optex Color Changing Body Filler and Putty Rage Optex body filler changes colors from pink to green as it dries, giving the body-shop tech a visual indication that the filler is properly catalyzed and is ready to sand. The visual cue takes the guesswork out of the repair process, as the body tech doesn’t need to rely on time or feel to know the repair is dry, increasing shop productivity. 513-985-7802 www.evercoat.com PN: 100135
JTape Wheel Repair Mask The flexible solution for the masking of tires during the respraying process, this paint-attracting, easy-to-use product allows the simple and easy masking of rims up to 26-in. diameters. With an elasticated center, the film hugs the underside of the rim, protecting the tire from overspray. Twenty sheets per case. 855-JTAPE00 www.jtape.com PN: 1095.1417
Kri-Tech Solutions LLC Auto Estimate ReKey Auto Estimate Rekey is a locally installed software solution to the time-consuming problem of rekeying estimates. Turns hours or even days of rekeying estimates into just minutes with only a few clicks of the mouse, helping collision-repair shops save valuable time and allowing for a faster, more efficient vehicle repair process. 949-922-0018 www.kritech.net
Mothers Polish Mothers Odor Eliminator & Refresher, New Car Scent Mothers Odor Elminator & Refresher whole car fogger is not a cover-up. It provides a permanent and effective solution to modify, neutralize and eliminate tough lingering odors in your car, truck or SUV. Featuring Total Malodor Management, this technology seeks and destroys up to 99% of unwanted odors. Drive Odor-Free. 714-891-3364 www.mothers.com PN: 6811
Mothers Polish Mothers CMX Ceramic Spray Coating Mothers CMX Ceramic Spray Coating is a powerful blend of SiO2 and TiO2 to provide an incredibly durable and super-hydrophobic coating on your vehicle, while enhancing specular gloss and Distinctness of Image (DOI). Better yet, we made it incredibly easy to use-just spray and wipe to an amazingly durable and glossy finish. 714-891-3364 www.mothers.com PN: 1024
Mothers Polish Mothers Speed Foaming Wash & Wax Mothers Speed Foaming Wash & Wax is formulated for both a foam cannon or the bucket to provide a thick lathering foam to quickly dissolve grime and encapsulate dirt, leaving a clean, just waxed look and feel. 714-891-3364 www.mothers.com PN: 15648
Mothers Polish Mothers Odor Eliminator & Refresher, Unscented Mothers Odor Eliminator & Refresher whole car fogger is not a cover-up. It provides a permanent and effective solution to modify, neutralize and eliminate tough lingering odors in your car, truck or SUV. Featuring Total Malodor Management, this technology seeks and destroys up to 99% of unwanted odors. Drive Odor-Free. 714-891-3364 www.mothers.com PN: 6810
Mothers Polish Mothers Speed Waterless Wash & Wax Mothers Speed Waterless Wash & Wax is the quick and easy way to wash and wax your vehicle without water. Our ultra-slick formula provides extreme lubrication to encapsulate and dissolve dirt and grime, allowing you to safely wipe your way to a scratch-free, perfectly clean finish. 714-891-3364 www.mothers.com PN: 15644
Mothers Polish Mothers PowerBall 2 Mothers PowerBall 2 is the next generation of our PowerBall, featuring increased surface area, increased reach and increased polishing power. Metal polishing made easy. 714-891-3364 www.mothers.com PN: 5143
Mothers Polish Mothers Professional Ultra Finishing Polish Mothers Professional Ultra Finishing Polish provides true paint perfection. It is formulated to eliminate swirls from both fresh and cured paint, leaving a deep rich finish. 714-891-3364 www.mothers.com PN: 83512
NRD LLC—Staticmaster Neutralizer AC The Neutralizer AC auto-body refinishing static neutralizing gun uses the proven technology of corona ionization to produce a highly effective anti-static blow-off gun. Some of the applications include painting, coating, detailing, collision repair, restoration and glass. Using this gun minimizes reworking, wet sanding and buffing time. 800-525-8076 www.nrdstaticcontrol.com PN: 6500
Polyvance Bumper Rollers Kit Polyvance’s 6148 bumper rollers kit is designed to ease the removal of dents from plastic bumpers. The plastic is first heated with a heat gun, and then the three rollers are used to push the dent out and reshape the bumper. The rounded and sharp edge rollers are used to restore body lines. May also be used to remove dents from sheetmetal. 256-638-4103 www.polyvance.com PN: 6148
PPG Vibrance Collection Murano Pearls Easy to mix and apply, each Murano Pearl creates a unique color-shifting effect that can go from subtle to brilliant, depending on what the painter desires. Offered in gold, red, violet and blue, these pigments can be added directly to basecoat, ground coat or mid coat to create an exceptional color effect. 440-572-2800 www.ppgrefinish.com PN: VM4601, VM4602, VM4603, VM4604
PPG EC520 En-V High Production Clearcoat Designed for use over Envirobase High Performance basecoat, EC520 clearcoat delivers breakthrough performance demanded by high-production collision centers. Force dries at temperatures as low as 120ºF in as little as 20 min. If air drying, EC520 is ready for assembly in only 90–120 min. Ideal for multi-panel repairs. 440-572-2800 www.ppgrefinish.com PN: EC520
PPG Deltron DPS3105 V-PRIME Quick Prime Urethane Surfacer Part of the Deltron Refinish System from PPG, DPS3105 V-Prime Quick Urethane Surfacer is a highly productive, high-build urethane surfacer designed for spot and panel repairs. DPS3015 exhibits fast dry with minimal shrinkage and a built-in guide coat. This surfacer is sprayable or rollable. 440-572-2800 www.ppgrefinish.com PN: DPS3105
Preval Regrip Retail Display A retail floor display that showcases the Regrip multi-handle grips. 877-753-0021 www.re-grip.com PN: 253
Refinish Solutions Group DV1 Introducing the DV1, the next-generation spray gun by DeVilbiss. It is designed for painters who demand consistent, high-level performance. The DV1 features an advanced air- and fluid-management architecture for exceptional atomization and is optimized for the most challenging basecoats on the market today. 480-781-5374 www.refinishsolutionsgroup.com
Reliable Automotive Equipment Inc. XPac The XPac is a mechanically driven, extremely compact and lightweight hydraulic actuator designed to generate high pressure. With the adjustable torque support, almost all cordless screwdrivers can be used as actuators for the hydraulic system. With a variety of accessories from the Xpress800, almost all known rivets can be processed. 732-495-7900 www.raeservice.com PN: WS-700095
Sata Spray Equipment Satajet X 5500 The Revolutionary Satajet X 5500 in both HVLP and RP allows users to choose from a fast-speed focused fan shape with the X nozzle O or a more controlled slower speed with the X nozzle I. Available 1.1 to 1.5 HVLP I or O as well as 1.1 to 1.4 RP I or O. The Satajet X no longer uses an air-distribution ring for easy cleaning and is whisper quiet. 800-533-8016 www.satausa.com PN: 1061564
Scangrip Nova-UV S This extremely powerful, rechargeable UV LED light is designed for fast curing of paint repair work. UV LED technology allows users to work more efficiently, as the curing can be done in only one minute, with sanding and polishing carried out immediately after. Nova-UV S is handy and sturdy, with long operation time, and it’s supplied with a built-in timer. +45-63-20-63-20 www.scangrip.com PN: 03.5802US
SolderWeld Inc. Alloy Braze Aluminum Flux-Core Brazing Rod SolderWeld says that Alloy Braze is the perfect solution to the aluminum craze being seen throughout the auto repair industry. Flows beautifully and is malleable with dolly and hammer. This changes the game for shops that need and want to work with aluminum, fix the new F-150 body panels, and not have to replace every aluminum fix that enters their shop. 800-356-8449 www.solderweld.com PN: SW-ABFC15
Source Auto Body Fasteners Collision Kit Source Auto Body is an importer and distributor of wholesale fasteners and clips for the automotive market. 516-523-3933 www.sourceautobodyfasteners.com
Spanesi Americas Production Planning System The Spanesi production planning system gives a facility the ability to combine a central location for software operation and hardware used to complete a methodic disassembly and analysis of the crashed vehicle. Multiple monitors combined with laptop PC, tablet PC, Touch Glasses and the Touch measuring system to document the necessary repairs. 224-SPANESI www.spanesi.com
Summit CRS Engage A simple-to-use SMS/texting app designed to keep customers engaged throughout the repair process and post-repair follow up. Two-way texting from any Windows, Android or iOS device, all using the shop’s specific text number. Automated customer follow-up customized to the user’s specific marketing plan increases customer satisfaction and referrals. 208-947-1738 www.summitcrs.net PN: 1.0.0
Summit CRS Production Board A production management and scheduling tool designed to improve shop workflow while identifying opportunities for improvement. Easily scale: Start with basic production management or jump into full department scheduling. Review critical KPI, including department-lead and production-cycle timers to identify areas of improvement. 208-947-1738 www.productionboard.net PN: 1.0.0