Transamerican Auto Parts, 4Wheel Parts, Pro-Comp and Smittybilt, have extended their sympathies to the victims and their families of the Mojave Desert Racing off-road racing accident on August 14 at the California 200 in the Soggy Dry Lake Bed near Lucerne Valley, California.

4Wheel Parts has donated $10,000 toward the victims of this tragedy through Fast-Aid, a non-profit organization dedicated to the support of injured racers and their families. Fast-Aid has already pulled together more than $100,000 worth of donations from the off-road and racing communities. To donate, visit www.4WheelParts.com or join the cause on Facebook.

	Modified class winner Justin Hoffend drops the gates on another Pinewood run.

On behalf of SEMA, Joel Ayres, SEMA Cares committee chairman, would like to thank all the participants of the Pinewood Drag Races, held in conjunction with Leadership Days July 24, 2010, at the Pasadena Convention Center in Pasadena, California.

The drag races featured hundreds of pinewood cars, most built by children at Childhelp and Victory Junction Gang Camp and sponsored by SEMA-member companies.

The SEMA Businesswomen's Network, running a pinewood car developed by Mitch Williams and Pilot Automotive, took both the Council Cup and Grand National trophies. Justin Hoffend, meanwhile, representing SEMA Show logistics handlers Freeman, took first place in the Modified class.

"The response this year to sponsoring the cars that kids built was overwhelming," Ayres said. "SEMA members sponsored more than 200 cars built at the Victory Junction Gang Camp in North Carolina and the Childhelp Villages in Virginia and California. These kids had fun building them, we had fun racing them and money was raised to help these children have a better life. On behalf of SEMA Cares, I'd like to thank all the derby drag race sponsors and kids' car sponsors."

The following is a list of participants:

 

Name	Company		Name	Company		Name	Company
Andrew “AJ” Spagnola	Street Scene Equipment		Janelle Silvers	American Autowire		Mike Spagnola Jr.	Street Scene Equipment
ARMO	Automotive Restoration Market Organization		Janette Hale/Travis White	Paramount Restyling		Mike Wood	Nitrous Express
BJ Leanse	Big Country		Jeep Worthan	Auto Meter		MPMC	Motorsports Parts Manufacturers Council
Barry Sanders	Community Christian Day School		Jim Cozzie	RTM Productions		Nicholas Hoffend	Freeman
Ben Batenic	MacNeil Automotive Products Ltd.		Jim Marino	Wes-Coast Marketing Inc.		Patrick Judge	Keystone Automotive Operations Inc.
Bennett Jackson	Husky Liners		Jim Skelly	SEMA		Peter MacGillivray	SEMA
Bill Miller	SEMA		Jim Spoonhower	Fast Lane Research		PRO to Pinewood Derby	SEMA
Bob Knight	PSKB Inc.		Joel Ayres	SEMA Cares		Richard A Churchill	PIAA USA
Bob West	Westin Automotive		Joey Johnston	Tops and Trends Inc.		Rick Estell	Rick’s Pro Truck
Bryan Baker	A.R.E.		John Clark	Bob Cook Sales		Rick Rollins	Rollins Performance Marketing/Consulting
Camee Edelbrock	Edelbrock		John Hancock	Kargo Master		Roy Justice	Performance Labs LLC
Carol Woodell	Weathers Auto Supply		John Iannotte	NA Williams Co.		Russ Dean	Trainum Snowden & Deane
Charles Holden	Cap World Inc.		John Menzler	Competition Cams		Scan Gauge	Linear Logic LLC
Chris Kersting	SEMA		Jon Cobb	Stratasys 3D Printers & Production Systems		Scooter Brothers	Comp Performance Group
Chris Patti	Keystone Automotive Operations		Jonathan Lamas	About.com Mustangs		Scott Morrison	Curt Manufacturing
Chuck Schwartz	ConvExx		Justin Hoffend	Freeman		Scott O’Toole	RPM Data Services
Dale Dobies	Mr. Gasket/Prestolite Performance		Kate & Sara Kersting	SEMA		Scott Wahlstrom	Motor State Distributing
Dave Williams	Rampage Products		Kelli Willmore	MasterCraft Safety		SEMA Businesswomen’s Network	SEMA
Dave Wrobleski	Jim Wrobleski & Co. Inc.		Kelly Kneifl	Bed Rug		SEMA Street Performance Council	SEMA
David Audrain	Messe Frankfurt–Automechanika		Kevin G Kelly	Dupont Performance Coatings		Shari Arfons	McCullough Public Relations
David Madison	Truck Accessories Group LLC		Kevin Kojian	CMTC		Shawn O’Neal	ACI Agri-Cover Inc.
Dennis Gage	My Classic Car LLC		Kim Ziebell	Bushwacker Inc.		Shawna Boyd	Carroll Shelby Wheel Company
Diana Braschler	Dealer Source Ltd.		Kris Carlson	Auto Meter		Steve Loudin	Tricel Honeycomb Corp.
Donnie Eatherly	Performance Warehouse Association		Kyle Neal	Royal Purple		Team Hyperformance	Hyperformance Products Inc.
Doug Evans	Hot Rod magazine		Larry Hewett	Thule		Tim Stewart	K&N Engineering
Emilly Woodell	Weathers Auto Supply		Laurel Dasher	Superchips		Tim Taylor	Taylor Truck & Auto Repair
Eric Hoffend	Freeman		Linda Spencer	SEMA		Todd Hoffman	A.R.E.
Eric Lotz	NHRA		TORA	Light Truck Accessories Alliance		Todd Ryden	MSD Ignition
Famous Rhodes	eBay Motors		Luanne Brown	eTool Developers LLC		Tom Marx	The Marx Group
Franco Ganino	Alliant Insurance Services Inc.		Mandi Woodell	Weathers Auto Supply		Tony Napoli	American Speed Center
Fred Fishburne	The Truck Outfitters Inc.		Mark Jimenez	T-Rex		Tony Shumaker	Worldwide eBusiness Inc.
Fred Snow	Hella Inc.		Mark Toebben	DCi		Van Woodell	Weathers Auto Supply
Gary Kirtley	Ownes Products		Martin Brown	GAHH Automotive		Young Executives Network	SEMA
Greg Adler	4 Wheel Parts		Marty Martindale	Custom Truck Accessories		Zan Martin	Martin & Co.
Ira Gabriel	Motor Trend		Matt Agosta	Steele Rubber Products
James Lawrence	PowerTV		Melanie White	Hellwig Products

 

	Modified class winner Justin Hoffend drops the gates on another Pinewood run.

On behalf of SEMA, Joel Ayres, SEMA Cares committee chairman, would like to thank all the participants of the Pinewood Drag Races, held in conjunction with Leadership Days July 24, 2010, at the Pasadena Convention Center in Pasadena, California.

The drag races featured hundreds of pinewood cars, most built by children at Childhelp and Victory Junction Gang Camp and sponsored by SEMA-member companies.

The SEMA Businesswomen's Network, running a pinewood car developed by Mitch Williams and Pilot Automotive, took both the Council Cup and Grand National trophies. Justin Hoffend, meanwhile, representing SEMA Show logistics handlers Freeman, took first place in the Modified class.

"The response this year to sponsoring the cars that kids built was overwhelming," Ayres said. "SEMA members sponsored more than 200 cars built at the Victory Junction Gang Camp in North Carolina and the Childhelp Villages in Virginia and California. These kids had fun building them, we had fun racing them and money was raised to help these children have a better life. On behalf of SEMA Cares, I'd like to thank all the derby drag race sponsors and kids' car sponsors."

The following is a list of participants:

 

Name	Company		Name	Company		Name	Company
Andrew “AJ” Spagnola	Street Scene Equipment		Janelle Silvers	American Autowire		Mike Spagnola Jr.	Street Scene Equipment
ARMO	Automotive Restoration Market Organization		Janette Hale/Travis White	Paramount Restyling		Mike Wood	Nitrous Express
BJ Leanse	Big Country		Jeep Worthan	Auto Meter		MPMC	Motorsports Parts Manufacturers Council
Barry Sanders	Community Christian Day School		Jim Cozzie	RTM Productions		Nicholas Hoffend	Freeman
Ben Batenic	MacNeil Automotive Products Ltd.		Jim Marino	Wes-Coast Marketing Inc.		Patrick Judge	Keystone Automotive Operations Inc.
Bennett Jackson	Husky Liners		Jim Skelly	SEMA		Peter MacGillivray	SEMA
Bill Miller	SEMA		Jim Spoonhower	Fast Lane Research		PRO to Pinewood Derby	SEMA
Bob Knight	PSKB Inc.		Joel Ayres	SEMA Cares		Richard A Churchill	PIAA USA
Bob West	Westin Automotive		Joey Johnston	Tops and Trends Inc.		Rick Estell	Rick’s Pro Truck
Bryan Baker	A.R.E.		John Clark	Bob Cook Sales		Rick Rollins	Rollins Performance Marketing/Consulting
Camee Edelbrock	Edelbrock		John Hancock	Kargo Master		Roy Justice	Performance Labs LLC
Carol Woodell	Weathers Auto Supply		John Iannotte	NA Williams Co.		Russ Dean	Trainum Snowden & Deane
Charles Holden	Cap World Inc.		John Menzler	Competition Cams		Scan Gauge	Linear Logic LLC
Chris Kersting	SEMA		Jon Cobb	Stratasys 3D Printers & Production Systems		Scooter Brothers	Comp Performance Group
Chris Patti	Keystone Automotive Operations		Jonathan Lamas	About.com Mustangs		Scott Morrison	Curt Manufacturing
Chuck Schwartz	ConvExx		Justin Hoffend	Freeman		Scott O’Toole	RPM Data Services
Dale Dobies	Mr. Gasket/Prestolite Performance		Kate & Sara Kersting	SEMA		Scott Wahlstrom	Motor State Distributing
Dave Williams	Rampage Products		Kelli Willmore	MasterCraft Safety		SEMA Businesswomen’s Network	SEMA
Dave Wrobleski	Jim Wrobleski & Co. Inc.		Kelly Kneifl	Bed Rug		SEMA Street Performance Council	SEMA
David Audrain	Messe Frankfurt–Automechanika		Kevin G Kelly	Dupont Performance Coatings		Shari Arfons	McCullough Public Relations
David Madison	Truck Accessories Group LLC		Kevin Kojian	CMTC		Shawn O’Neal	ACI Agri-Cover Inc.
Dennis Gage	My Classic Car LLC		Kim Ziebell	Bushwacker Inc.		Shawna Boyd	Carroll Shelby Wheel Company
Diana Braschler	Dealer Source Ltd.		Kris Carlson	Auto Meter		Steve Loudin	Tricel Honeycomb Corp.
Donnie Eatherly	Performance Warehouse Association		Kyle Neal	Royal Purple		Team Hyperformance	Hyperformance Products Inc.
Doug Evans	Hot Rod magazine		Larry Hewett	Thule		Tim Stewart	K&N Engineering
Emilly Woodell	Weathers Auto Supply		Laurel Dasher	Superchips		Tim Taylor	Taylor Truck & Auto Repair
Eric Hoffend	Freeman		Linda Spencer	SEMA		Todd Hoffman	A.R.E.
Eric Lotz	NHRA		TORA	Light Truck Accessories Alliance		Todd Ryden	MSD Ignition
Famous Rhodes	eBay Motors		Luanne Brown	eTool Developers LLC		Tom Marx	The Marx Group
Franco Ganino	Alliant Insurance Services Inc.		Mandi Woodell	Weathers Auto Supply		Tony Napoli	American Speed Center
Fred Fishburne	The Truck Outfitters Inc.		Mark Jimenez	T-Rex		Tony Shumaker	Worldwide eBusiness Inc.
Fred Snow	Hella Inc.		Mark Toebben	DCi		Van Woodell	Weathers Auto Supply
Gary Kirtley	Ownes Products		Martin Brown	GAHH Automotive		Young Executives Network	SEMA
Greg Adler	4 Wheel Parts		Marty Martindale	Custom Truck Accessories		Zan Martin	Martin & Co.
Ira Gabriel	Motor Trend		Matt Agosta	Steele Rubber Products
James Lawrence	PowerTV		Melanie White	Hellwig Products

 

	Modified class winner Justin Hoffend drops the gates on another Pinewood run.

On behalf of SEMA, Joel Ayres, SEMA Cares committee chairman, would like to thank all the participants of the Pinewood Drag Races, held in conjunction with Leadership Days July 24, 2010, at the Pasadena Convention Center in Pasadena, California.

The drag races featured hundreds of pinewood cars, most built by children at Childhelp and Victory Junction Gang Camp and sponsored by SEMA-member companies.

The SEMA Businesswomen's Network, running a pinewood car developed by Mitch Williams and Pilot Automotive, took both the Council Cup and Grand National trophies. Justin Hoffend, meanwhile, representing SEMA Show logistics handlers Freeman, took first place in the Modified class.

"The response this year to sponsoring the cars that kids built was overwhelming," Ayres said. "SEMA members sponsored more than 200 cars built at the Victory Junction Gang Camp in North Carolina and the Childhelp Villages in Virginia and California. These kids had fun building them, we had fun racing them and money was raised to help these children have a better life. On behalf of SEMA Cares, I'd like to thank all the derby drag race sponsors and kids' car sponsors."

The following is a list of participants:

 

Name	Company		Name	Company		Name	Company
Andrew “AJ” Spagnola	Street Scene Equipment		Janelle Silvers	American Autowire		Mike Spagnola Jr.	Street Scene Equipment
ARMO	Automotive Restoration Market Organization		Janette Hale/Travis White	Paramount Restyling		Mike Wood	Nitrous Express
BJ Leanse	Big Country		Jeep Worthan	Auto Meter		MPMC	Motorsports Parts Manufacturers Council
Barry Sanders	Community Christian Day School		Jim Cozzie	RTM Productions		Nicholas Hoffend	Freeman
Ben Batenic	MacNeil Automotive Products Ltd.		Jim Marino	Wes-Coast Marketing Inc.		Patrick Judge	Keystone Automotive Operations Inc.
Bennett Jackson	Husky Liners		Jim Skelly	SEMA		Peter MacGillivray	SEMA
Bill Miller	SEMA		Jim Spoonhower	Fast Lane Research		PRO to Pinewood Derby	SEMA
Bob Knight	PSKB Inc.		Joel Ayres	SEMA Cares		Richard A Churchill	PIAA USA
Bob West	Westin Automotive		Joey Johnston	Tops and Trends Inc.		Rick Estell	Rick’s Pro Truck
Bryan Baker	A.R.E.		John Clark	Bob Cook Sales		Rick Rollins	Rollins Performance Marketing/Consulting
Camee Edelbrock	Edelbrock		John Hancock	Kargo Master		Roy Justice	Performance Labs LLC
Carol Woodell	Weathers Auto Supply		John Iannotte	NA Williams Co.		Russ Dean	Trainum Snowden & Deane
Charles Holden	Cap World Inc.		John Menzler	Competition Cams		Scan Gauge	Linear Logic LLC
Chris Kersting	SEMA		Jon Cobb	Stratasys 3D Printers & Production Systems		Scooter Brothers	Comp Performance Group
Chris Patti	Keystone Automotive Operations		Jonathan Lamas	About.com Mustangs		Scott Morrison	Curt Manufacturing
Chuck Schwartz	ConvExx		Justin Hoffend	Freeman		Scott O’Toole	RPM Data Services
Dale Dobies	Mr. Gasket/Prestolite Performance		Kate & Sara Kersting	SEMA		Scott Wahlstrom	Motor State Distributing
Dave Williams	Rampage Products		Kelli Willmore	MasterCraft Safety		SEMA Businesswomen’s Network	SEMA
Dave Wrobleski	Jim Wrobleski & Co. Inc.		Kelly Kneifl	Bed Rug		SEMA Street Performance Council	SEMA
David Audrain	Messe Frankfurt–Automechanika		Kevin G Kelly	Dupont Performance Coatings		Shari Arfons	McCullough Public Relations
David Madison	Truck Accessories Group LLC		Kevin Kojian	CMTC		Shawn O’Neal	ACI Agri-Cover Inc.
Dennis Gage	My Classic Car LLC		Kim Ziebell	Bushwacker Inc.		Shawna Boyd	Carroll Shelby Wheel Company
Diana Braschler	Dealer Source Ltd.		Kris Carlson	Auto Meter		Steve Loudin	Tricel Honeycomb Corp.
Donnie Eatherly	Performance Warehouse Association		Kyle Neal	Royal Purple		Team Hyperformance	Hyperformance Products Inc.
Doug Evans	Hot Rod magazine		Larry Hewett	Thule		Tim Stewart	K&N Engineering
Emilly Woodell	Weathers Auto Supply		Laurel Dasher	Superchips		Tim Taylor	Taylor Truck & Auto Repair
Eric Hoffend	Freeman		Linda Spencer	SEMA		Todd Hoffman	A.R.E.
Eric Lotz	NHRA		TORA	Light Truck Accessories Alliance		Todd Ryden	MSD Ignition
Famous Rhodes	eBay Motors		Luanne Brown	eTool Developers LLC		Tom Marx	The Marx Group
Franco Ganino	Alliant Insurance Services Inc.		Mandi Woodell	Weathers Auto Supply		Tony Napoli	American Speed Center
Fred Fishburne	The Truck Outfitters Inc.		Mark Jimenez	T-Rex		Tony Shumaker	Worldwide eBusiness Inc.
Fred Snow	Hella Inc.		Mark Toebben	DCi		Van Woodell	Weathers Auto Supply
Gary Kirtley	Ownes Products		Martin Brown	GAHH Automotive		Young Executives Network	SEMA
Greg Adler	4 Wheel Parts		Marty Martindale	Custom Truck Accessories		Zan Martin	Martin & Co.
Ira Gabriel	Motor Trend		Matt Agosta	Steele Rubber Products
James Lawrence	PowerTV		Melanie White	Hellwig Products

 

	The third annual Dealer Day Conference at the 2010 SEMA Show will cover ways automotive dealers can integrate accessory sales into everyday operations and revenue streams.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.

Dealers who attend the Dealer Day Conference will receive an added bonus: a free course entitled “Accessorizing Your Way to Additional Profits” from NADA University’s Learning Hub, an online education and training resource for dealers launched earlier this year.

“Dealer Day is an outstanding program that was developed specifically to address the accessory sales opportunities for dealers, and we’re proud to be a part of it,” said NADA Chairman Edward C. Tonkin. “Any dealer who is looking to build profitability in the accessory area should be there.”

The conference, developed with NADA’s input and dealer feedback, will show dealers how to use a successful accessory program to differentiate product lines, create customer value and loyalty and generate additional revenues. It will feature individual sessions on topics including:

• Aligning goals among various departments to drive overall sales and profitability
• Ensuring quality in an accessory program, while addressing concerns over warranty and liability issues
• Capturing the attention of online customers to drive them to your website
• Understanding the day-to-day challenges and opportunities of running an accessory program and capitalizing on them, as discussed by “real-life” dealership employees

Dealers who have attended a previous Dealer Day Conference gave it high marks.

“I thoroughly enjoyed Dealer Day last year,” said Carl Lindsey, senior parts manager for Rick Keffer Dodge Jeep, in the Jacksonville area. “It was very informative and helped me understand the success that others were having with their respective programs, so I could come back to my dealership and try these things out. We have had great success in installing leather in our vehicles, as well as accessorizing them.”

The Dealer Day Conference is open to vehicle dealers only. The National Independent Automobile Dealers Association is co-sponsoring the event with NADA. To learn more about the program or to register, visit www.SEMAShow.com/dealerday.

For more information on NADA University’s training and education resources for dealers, visit: www.nadauniversity.com.

	The third annual Dealer Day Conference at the 2010 SEMA Show will cover ways automotive dealers can integrate accessory sales into everyday operations and revenue streams.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.

Dealers who attend the Dealer Day Conference will receive an added bonus: a free course entitled “Accessorizing Your Way to Additional Profits” from NADA University’s Learning Hub, an online education and training resource for dealers launched earlier this year.

“Dealer Day is an outstanding program that was developed specifically to address the accessory sales opportunities for dealers, and we’re proud to be a part of it,” said NADA Chairman Edward C. Tonkin. “Any dealer who is looking to build profitability in the accessory area should be there.”

The conference, developed with NADA’s input and dealer feedback, will show dealers how to use a successful accessory program to differentiate product lines, create customer value and loyalty and generate additional revenues. It will feature individual sessions on topics including:

• Aligning goals among various departments to drive overall sales and profitability
• Ensuring quality in an accessory program, while addressing concerns over warranty and liability issues
• Capturing the attention of online customers to drive them to your website
• Understanding the day-to-day challenges and opportunities of running an accessory program and capitalizing on them, as discussed by “real-life” dealership employees

Dealers who have attended a previous Dealer Day Conference gave it high marks.

“I thoroughly enjoyed Dealer Day last year,” said Carl Lindsey, senior parts manager for Rick Keffer Dodge Jeep, in the Jacksonville area. “It was very informative and helped me understand the success that others were having with their respective programs, so I could come back to my dealership and try these things out. We have had great success in installing leather in our vehicles, as well as accessorizing them.”

The Dealer Day Conference is open to vehicle dealers only. The National Independent Automobile Dealers Association is co-sponsoring the event with NADA. To learn more about the program or to register, visit www.SEMAShow.com/dealerday.

For more information on NADA University’s training and education resources for dealers, visit: www.nadauniversity.com.

	The third annual Dealer Day Conference at the 2010 SEMA Show will cover ways automotive dealers can integrate accessory sales into everyday operations and revenue streams.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.

Dealers who attend the Dealer Day Conference will receive an added bonus: a free course entitled “Accessorizing Your Way to Additional Profits” from NADA University’s Learning Hub, an online education and training resource for dealers launched earlier this year.

“Dealer Day is an outstanding program that was developed specifically to address the accessory sales opportunities for dealers, and we’re proud to be a part of it,” said NADA Chairman Edward C. Tonkin. “Any dealer who is looking to build profitability in the accessory area should be there.”

The conference, developed with NADA’s input and dealer feedback, will show dealers how to use a successful accessory program to differentiate product lines, create customer value and loyalty and generate additional revenues. It will feature individual sessions on topics including:

• Aligning goals among various departments to drive overall sales and profitability
• Ensuring quality in an accessory program, while addressing concerns over warranty and liability issues
• Capturing the attention of online customers to drive them to your website
• Understanding the day-to-day challenges and opportunities of running an accessory program and capitalizing on them, as discussed by “real-life” dealership employees

Dealers who have attended a previous Dealer Day Conference gave it high marks.

“I thoroughly enjoyed Dealer Day last year,” said Carl Lindsey, senior parts manager for Rick Keffer Dodge Jeep, in the Jacksonville area. “It was very informative and helped me understand the success that others were having with their respective programs, so I could come back to my dealership and try these things out. We have had great success in installing leather in our vehicles, as well as accessorizing them.”

The Dealer Day Conference is open to vehicle dealers only. The National Independent Automobile Dealers Association is co-sponsoring the event with NADA. To learn more about the program or to register, visit www.SEMAShow.com/dealerday.

For more information on NADA University’s training and education resources for dealers, visit: www.nadauniversity.com.

	The third annual Dealer Day Conference at the 2010 SEMA Show will cover ways automotive dealers can integrate accessory sales into everyday operations and revenue streams.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.

Dealers who attend the Dealer Day Conference will receive an added bonus: a free course entitled “Accessorizing Your Way to Additional Profits” from NADA University’s Learning Hub, an online education and training resource for dealers launched earlier this year.

“Dealer Day is an outstanding program that was developed specifically to address the accessory sales opportunities for dealers, and we’re proud to be a part of it,” said NADA Chairman Edward C. Tonkin. “Any dealer who is looking to build profitability in the accessory area should be there.”

The conference, developed with NADA’s input and dealer feedback, will show dealers how to use a successful accessory program to differentiate product lines, create customer value and loyalty and generate additional revenues. It will feature individual sessions on topics including:

• Aligning goals among various departments to drive overall sales and profitability
• Ensuring quality in an accessory program, while addressing concerns over warranty and liability issues
• Capturing the attention of online customers to drive them to your website
• Understanding the day-to-day challenges and opportunities of running an accessory program and capitalizing on them, as discussed by “real-life” dealership employees

Dealers who have attended a previous Dealer Day Conference gave it high marks.

“I thoroughly enjoyed Dealer Day last year,” said Carl Lindsey, senior parts manager for Rick Keffer Dodge Jeep, in the Jacksonville area. “It was very informative and helped me understand the success that others were having with their respective programs, so I could come back to my dealership and try these things out. We have had great success in installing leather in our vehicles, as well as accessorizing them.”

The Dealer Day Conference is open to vehicle dealers only. The National Independent Automobile Dealers Association is co-sponsoring the event with NADA. To learn more about the program or to register, visit www.SEMAShow.com/dealerday.

For more information on NADA University’s training and education resources for dealers, visit: www.nadauniversity.com.

	SEMA Show Manager Chuck Schwartz of ConvExx will co-present a webinar highlighting services that will help exhibitors maximize their SEMA Show investment.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show. Don't just wait for buyers to find you—connect with them now!

The SEMA Show has FREE tools and resources available to exhibiting companies to maximize exposure and connect with buyers. This free webinar session will highlight the following FREE exhibitor tools:

• Exhibitor invitations (to buyers)—customizing a SEMA Show e-mail campaign in just 20 minutes
• Listing in the official online SEMA Show Directory and printed SEMA Show Directory and Pocket Guide
• Display your product in the New Products Showcase
• Distribution of your press releases/media kits at the SEMA Show Media Center
• Scheduled press conferences

The webinar will be co-presented by Shelly Purcell (Exhibitor Invites) and Chuck Schwartz (ConvExx). Participate in the live presentation or download the webinar when it's convenient. Visit www.SEMA.org/events/webinars to register.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, visit www.sema.org/webinars.

	SEMA Show Manager Chuck Schwartz of ConvExx will co-present a webinar highlighting services that will help exhibitors maximize their SEMA Show investment.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show. Don't just wait for buyers to find you—connect with them now!

The SEMA Show has FREE tools and resources available to exhibiting companies to maximize exposure and connect with buyers. This free webinar session will highlight the following FREE exhibitor tools:

• Exhibitor invitations (to buyers)—customizing a SEMA Show e-mail campaign in just 20 minutes
• Listing in the official online SEMA Show Directory and printed SEMA Show Directory and Pocket Guide
• Display your product in the New Products Showcase
• Distribution of your press releases/media kits at the SEMA Show Media Center
• Scheduled press conferences

The webinar will be co-presented by Shelly Purcell (Exhibitor Invites) and Chuck Schwartz (ConvExx). Participate in the live presentation or download the webinar when it's convenient. Visit www.SEMA.org/events/webinars to register.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, visit www.sema.org/webinars.