By SEMA Editors

Jeff Allen’s ’63 Volvo, known as #V06, will be auctioned at Barrett-Jackson, with 100% of proceeds benefitting the SEMA Memorial Scholarship Fund.

Jeff Allen of Flat 12 Gallery, as seen on the CNBC television show “The Car Chasers” and podcast “Skidmarks Show,” is selling his custom-built ’63 Volvo, known as the #V06, with 100% of the proceeds to benefit the SEMA Memorial Scholarship Fund, which offers financial assistance to students pursuing an automotive career. With the help of Shell and Pennzoil, the one-of-a-kind vehicle morphed a ’63 Volvo 122 Amazon with a ’13 Grand Sport Corvette to create the #V06. Powered by Pennzoil Synthetics, the #V06 packs a 600hp punch from a Lingenfelter Performance Built LS7.

The Volvo will cross the auction block during Scottsdale Auction Week at Barrett-Jackson, Friday, January 17, 2020, in charity lot #3005 at approximately 6:30 p.m (PST).

The team is showing that #TheProofIsInThePennzoil by campaigning the #V06 in a variety events before it crosses the Barrett-Jackson auction block in January, stacking up awards from winning a Golden Ticket to the Ultimate Street Car Invitational at the SEMA Show to winning the Show-N-Shine Award for Best Non-Domestic at LSFest West. The Volvo was also featured in the blockbuster franchise “Fast & Furious” in the recent “Hobbs and Shaw” movie.  

Some build features include:

• A SEMA Garage custom 3D printed rear spoiler
• LS7 7.0L Lingenfelter Performance engine
• A customized ’13 Corvette driveline
• Forgeline GTD-5 monoblock wheels
• BAER brakes
• Clinched flares
• Recaro customized seats
• Takata five-point seat belts
• BASF B67 Austin Yellow paint
• Quiet Ride Solutions insulation
• Tartan trunk and headliner

“The #V06 vehicle build is unlike anything we’ve done before,” Allen said. “It is the type of car no one can pass by without taking notice, but it also represents an exciting opportunity to invest in the next generation of young students pursuing an automotive career.”

By SEMA Editors

Jeff Allen’s ’63 Volvo, known as #V06, will be auctioned at Barrett-Jackson, with 100% of proceeds benefitting the SEMA Memorial Scholarship Fund.

Jeff Allen of Flat 12 Gallery, as seen on the CNBC television show “The Car Chasers” and podcast “Skidmarks Show,” is selling his custom-built ’63 Volvo, known as the #V06, with 100% of the proceeds to benefit the SEMA Memorial Scholarship Fund, which offers financial assistance to students pursuing an automotive career. With the help of Shell and Pennzoil, the one-of-a-kind vehicle morphed a ’63 Volvo 122 Amazon with a ’13 Grand Sport Corvette to create the #V06. Powered by Pennzoil Synthetics, the #V06 packs a 600hp punch from a Lingenfelter Performance Built LS7.

The Volvo will cross the auction block during Scottsdale Auction Week at Barrett-Jackson, Friday, January 17, 2020, in charity lot #3005 at approximately 6:30 p.m (PST).

The team is showing that #TheProofIsInThePennzoil by campaigning the #V06 in a variety events before it crosses the Barrett-Jackson auction block in January, stacking up awards from winning a Golden Ticket to the Ultimate Street Car Invitational at the SEMA Show to winning the Show-N-Shine Award for Best Non-Domestic at LSFest West. The Volvo was also featured in the blockbuster franchise “Fast & Furious” in the recent “Hobbs and Shaw” movie.  

Some build features include:

• A SEMA Garage custom 3D printed rear spoiler
• LS7 7.0L Lingenfelter Performance engine
• A customized ’13 Corvette driveline
• Forgeline GTD-5 monoblock wheels
• BAER brakes
• Clinched flares
• Recaro customized seats
• Takata five-point seat belts
• BASF B67 Austin Yellow paint
• Quiet Ride Solutions insulation
• Tartan trunk and headliner

“The #V06 vehicle build is unlike anything we’ve done before,” Allen said. “It is the type of car no one can pass by without taking notice, but it also represents an exciting opportunity to invest in the next generation of young students pursuing an automotive career.”

Spies in Northern Sweden caught another look at the Mercedes Maybach S-Class. Maybach these days is the top-range Mercedes models with an add-on in exclusivity and style, and the next-generation S-Class will be the best example of that.

Equipped with a new front grille and modified exhaust pipes, painted in two-tone color and with the added space of nearly one meter, the Maybach will become the crown jewel of Mercedes-Benz and will try to rival the likes of Rolls-Royce and Bentley.

The Maybach S-Class will remain available as S560 and S650, automatic will be standard and four-wheel drive will be available as an option.

Photo credit: Brian Williams, SpiedBilde

Spies in Northern Sweden caught another look at the Mercedes Maybach S-Class. Maybach these days is the top-range Mercedes models with an add-on in exclusivity and style, and the next-generation S-Class will be the best example of that.

Equipped with a new front grille and modified exhaust pipes, painted in two-tone color and with the added space of nearly one meter, the Maybach will become the crown jewel of Mercedes-Benz and will try to rival the likes of Rolls-Royce and Bentley.

The Maybach S-Class will remain available as S560 and S650, automatic will be standard and four-wheel drive will be available as an option.

Photo credit: Brian Williams, SpiedBilde

Spies in Northern Sweden caught another look at the Mercedes Maybach S-Class. Maybach these days is the top-range Mercedes models with an add-on in exclusivity and style, and the next-generation S-Class will be the best example of that.

Equipped with a new front grille and modified exhaust pipes, painted in two-tone color and with the added space of nearly one meter, the Maybach will become the crown jewel of Mercedes-Benz and will try to rival the likes of Rolls-Royce and Bentley.

The Maybach S-Class will remain available as S560 and S650, automatic will be standard and four-wheel drive will be available as an option.

Photo credit: Brian Williams, SpiedBilde

Spies in Northern Sweden caught another look at the Mercedes Maybach S-Class. Maybach these days is the top-range Mercedes models with an add-on in exclusivity and style, and the next-generation S-Class will be the best example of that.

Equipped with a new front grille and modified exhaust pipes, painted in two-tone color and with the added space of nearly one meter, the Maybach will become the crown jewel of Mercedes-Benz and will try to rival the likes of Rolls-Royce and Bentley.

The Maybach S-Class will remain available as S560 and S650, automatic will be standard and four-wheel drive will be available as an option.

Photo credit: Brian Williams, SpiedBilde

Spies in Northern Sweden caught another look at the Mercedes Maybach S-Class. Maybach these days is the top-range Mercedes models with an add-on in exclusivity and style, and the next-generation S-Class will be the best example of that.

Equipped with a new front grille and modified exhaust pipes, painted in two-tone color and with the added space of nearly one meter, the Maybach will become the crown jewel of Mercedes-Benz and will try to rival the likes of Rolls-Royce and Bentley.

The Maybach S-Class will remain available as S560 and S650, automatic will be standard and four-wheel drive will be available as an option.

Photo credit: Brian Williams, SpiedBilde

By Ashley Reyes

Held January 21–23, at the Embassy Suites Orange County Airport North in Santa Ana, California, the 2020 MPMC Media Trade Conference gives editors and reporters an opportunity to have up to 14 one-on-one meetings each day of the event.

Media who have signed up for the 2020 MPMC Media Trade Conference will receive their schedules via email, January 13. The event, taking place January 21–23, at the Embassy Suites Orange County Airport North in Santa Ana, California, includes personalized schedules for journalists to meet privately with motorsports parts manufacturers.

All media who have registered and received a confirmation before December 20, will receive their schedules via email by January 13. Schedules for all other registrants will be available for pick up onsite at the event.

Media who have not yet registered can still do so. Schedules will be filled as openings are available and provided to media onsite at the event.

Media with questions can visit www.sema.org/mtc or contact Juan Torres at juant@sema.org.

By Ashley Reyes

Held January 21–23, at the Embassy Suites Orange County Airport North in Santa Ana, California, the 2020 MPMC Media Trade Conference gives editors and reporters an opportunity to have up to 14 one-on-one meetings each day of the event.

Media who have signed up for the 2020 MPMC Media Trade Conference will receive their schedules via email, January 13. The event, taking place January 21–23, at the Embassy Suites Orange County Airport North in Santa Ana, California, includes personalized schedules for journalists to meet privately with motorsports parts manufacturers.

All media who have registered and received a confirmation before December 20, will receive their schedules via email by January 13. Schedules for all other registrants will be available for pick up onsite at the event.

Media who have not yet registered can still do so. Schedules will be filled as openings are available and provided to media onsite at the event.

Media with questions can visit www.sema.org/mtc or contact Juan Torres at juant@sema.org.

SEMA News—January 2020

EVENTS

By Linda Spencer

2019 SEMA Show Connects Exhibitors, International Buyers and Media

Winners of the 2020 Global Media Awards had the opportunity to speak with the journalists who selected their product for an award. In addition to providing general coverage of the SEMA Show, these editorial media typically provide extensive coverage of the winning products and provide insights into their selection process.

International Buyers from 130 countries descended on the 2019 SEMA Show, walking the aisles to find products that would resonate well with their customers back home and to see the latest trends in customizing. Networking with the more than 20% of buyers residing overseas features high on the list of priorities of exhibitors. Global recognition of their products from a panel of international journalists is a sought-after recognition and serves to assist companies in identifying promising export markets. The SEMA Show organizes a number of programs and resources to assist in making those connections.

This is part one of a two-part SEMA News story on the international programs and resources featured at the 2019 SEMA Show. What follows below are some highlights of the programs and resources at this year’s Show. An upcoming SEMA News article will feature the 172 companies winning Global Media Awards (GMA) at the 2019 Show, including the top 2020 GMA winner RSI SmartCap with eight awards. It was a favorite among judges from a diverse group of countries, including Australia, Canada, China, Peru and New Zealand. Also covered will be the second top vote getter, Factor 55, which won six 2020 GMAs, and judge’s comments about all the winning products.

SEMA held a Latin America session with buyers and enthusiast media from more than half a dozen countries in the region, including Argentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico and Venezuela. The buyers and journalists covered nearly every SEMA niche, including restoration, off-road, circuit and drag racing, as well as street-performance upgrades. The discussions focused on everything from online versus brick-and-mortar shops; the size of markets; and regional versus country differences and similarities. Obstacles to exporting to certain countries in the region (such as the high tariffs imposed by the Brazilian and Argentinian governments) were also discussed. In contrast, due to U.S. free-trade agreements, there are zero taxes on U.S. products in a number of countries in the region, including Chile, Colombia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.	The day before the 2019 SEMA Show officially opened, exhibitors and key buyers and media participated in roundtables on three promising markets.
Nearly 30 enthusiast journalists from 20 countries in Europe, Asia, Oceania, North America and Latin America served on the GMA panel. Armed with their extensive knowledge of their home markets, including trends and local terrain and vehicle mix. In addition to covering the Show for their publications, each was charged with selecting 10 products from the more than 3,000 in the New Products Showcase that they believed would best fit in their markets. The winners of the GMA had the opportunity to meet the journalists selecting them for international recognition at the International Happy Hour.	The Center for International Commerce (CIC) served as home base for visitors from outside the United States during the 2019 SEMA Show in Las Vegas, as well as a quiet place for exhibitors to meet with current or potential overseas customers. Among the resources available in the CIC were translators, private meeting rooms, a lounge area, complimentary Wi-Fi and refreshments.
Exhibitors who ordered complimentary “We Export” signs could signal to the international buyers from 130 countries walking the Show that they were interested in exporting.	The 16th edition of the 2019 International Happy Hour once again attracted about 1,000 attendees—exhibitors, international buyers and media—at the largest annual automotive specialty-equipment global networking event. The 280 GMAs were presented to exhibitors selected by a panel of nearly 30 international media, who each selected 10 products that they believed would best suit their markets.
Three SEMA member companies—Mickey Thompson Tires & Wheels, MW Company and Motorstate Distributing—received prestigious Department of Commerce Export Achievement Awards for impressive success in growing their export sales. Each of the companies participated in one or more of the 2019 trips that SEMA conducted to explore the potential of the specialty-equipment industry with markets overseas. The awards were presented to this year’s recipients at the 2019 SEMA International Happy Hour reception by Liz Clark, an official from the U.S. Department of Commerce. From left: Liz Clark, U.S. Department of Commerce, International Trade Administration’s automotive team leader; Robert Ledesma, international team lead, Motorstate Distributing; Darren Lane, B2B e-commerce and export sales manager, Motorstate Distributing; Ace Chatoo, MW Company’s regional sales manager/Middle East sales manager; James Lawrence, SEMA Chair-Elect and CEO of Power Automedia; and, from Mickey Thompson Tires and Wheels, Bill O’Roake, international sales manager, Caroline Perkins, credit manager, and Don Sneddon, advertising manager.	Roundtable discussions held on Monday, November 4, on the Middle East, Australia/New Zealand and Latin America provided exhibitors with information on top markets, with insights into distribution, unique characteristics and trends. The sessions also provided an excellent networking opportunity, allowing exhibitors to meet with key buyers and overseas enthusiast media before the SEMA Show began.