By SEMA Editors

The official 2021 SEMA Show mobile app is now available for download from the Apple App Store, Google Play Store or via the QR code below.

A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket.

2021 SEMA Show mobile app features include:

• Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2019 and any saved product information.
• Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
• My Schedule: Create a schedule to keep track of the events you wish to attend.
• New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
• Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
• Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
• Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
• Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
• Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
• Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
• SEMA eNews: Stay up to date with the latest news before, during and after the Show.

For more information about the 2021 SEMA Show, taking place November 2–5, in Las Vegas, visit www.semashow.com.

This is the ’22 Expedition ST with even less camo while towing. This prototype features twin exhaust tips, 22-in. rims and red calipers.

Looking at the Ford lineup, you’ll notice that other than the Mustang and Mustang Mach-E, the only other vehicles to brandish red calipers are the Explorer ST and the Edge ST. It appears that Ford might apply the same technique with ST as they did with the King Ranch and Timberline, which is copy and paste to any vehicle that starts with “Ex”.

When the Expedition does make it to market as an ST, power is expected to sit somewhere between 450hp–475hp and be mated to a 10-speed automatic. This boost in power would easily give the Expedition ST a 0–60 in the five-second range.

Expect an official Expedition debut in the coming months with what appears to be a heavily revised lineup.

Photo credit: Brian Williams, SpiedBilde

This is the ’22 Expedition ST with even less camo while towing. This prototype features twin exhaust tips, 22-in. rims and red calipers.

Looking at the Ford lineup, you’ll notice that other than the Mustang and Mustang Mach-E, the only other vehicles to brandish red calipers are the Explorer ST and the Edge ST. It appears that Ford might apply the same technique with ST as they did with the King Ranch and Timberline, which is copy and paste to any vehicle that starts with “Ex”.

When the Expedition does make it to market as an ST, power is expected to sit somewhere between 450hp–475hp and be mated to a 10-speed automatic. This boost in power would easily give the Expedition ST a 0–60 in the five-second range.

Expect an official Expedition debut in the coming months with what appears to be a heavily revised lineup.

Photo credit: Brian Williams, SpiedBilde

Compiled by SEMA Editors

Holley Launches Event for Electric Vehicle Enthusiasts

Holley has announced it will host an event for all-electric vehicles, November 13–14, at Sonoma Raceway in Sonoma, California. Holley’s “High Voltage Experience” will offer multiple high-performance driving events and an opportunity for the emerging EV culture to come together. Motorsports events will include autocross, road course, drag racing and the 3S Challenge, which combines performance aspects of all of the above. Driving instruction will also be available by professional driver and EV lap record holder, Randy Pobst, on the full Sonoma Raceway road course. The event will also feature a dedicated car show along with daily drifting exhibitions and drag racing passes by the world’s first 200-mph EV dragster. Influencers, builders, cars, and drivers such as Rich Rebuilds, Bisimoto Engineering, Jehu Garcia and more are expected to be in attendance. For more information, visit holleyhighvoltage.com.

Dynabrade Acquires Supplier Manth Manufacturing

Dynabrade has recently acquired one of its strategic suppliers, Manth Manufacturing, located in Tonawanda, New York. Manth was founded as a tool and die shop in 1962 and has evolved into a high-tech production machine shop with more than 40 CNC turning, milling and grinding machines.

Fuelab Partners With ASAP Trading USA for Latin American Sales

Fuelab has announced a new partnership with ASAP Trading USA—the sales and marketing agency with offices in San Diego, California, and Lima, Peru. The news was announced by Fuelab President and Founder Brian Paitz. ASAP Trading USA may now represent, promote and sell Fuelab products as its exclusive authorized sales representative for Mexico, Central and South America.

BIGFOOT 4x4 Inc. Hosts First Open House in More Than Two Years

On September 25, BIG FOOT 4x4 Inc. held its first open house in more than two years. The 15th Annual Open House, presented by the Bommarito Auto Group, with event sponsors Vinyl Images and Big Boys Towing, featured old- and new-school car crushes, with the old-school guys showing the evolution of car crushing. Christian Norman was in BIGFOOT, Rebecca Schnell in the Midwest Madness BIGFOOT and a surprise crush by Darron Schnell in Race Ace. Current and past BIGFOOT drivers and crew Bob Chandler, Jim Kramer, Dan Runte, Darron and Rebecca Schnell, Norman, Gene Patterson, Ken Koelling, George Smith, Dale Kuehn and others spoke with the crowd of about 5,000 and signed autographs. In addition, the United States Army Kansas City Recruiting Battalion and West County Recruiting Station Commander SSG Caleb Church merited BIGFOOT with the U.S. Army Patriotic Public Service Award at the 2021 Open House.

Juncos Hollinger Racing Partners With Purdue University

Purdue University and Juncos Hollinger Racing have partnered to expand experiential education opportunities for Purdue students who want to explore careers in the motorsports, automobile and mobility industries. The three-year partnership establishes several internships with Purdue students, targeting the College of Engineering, Purdue Polytechnic Institute and Krannert School of Management. Juncos Hollinger Racing fields cars in the IndyCar, Indy Lights, Indy Pro 2000 and IMSA, and is also involved with the Indy Autonomous Challenge. For more information, visit juncosracing.com or purdue.edu.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

onPeak not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.

Driving to the Show? See the list below for hotels offering free parking during the Show and book through onPeak to secure your stay.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.

By John Santos

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:

Monday, November 1

• 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)

Tuesday, November 2

• 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
• 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
• 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
• 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
• 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
• 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
• 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
• 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)

Wednesday, November 3

• 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
• 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
• 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
• 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #23793)
• 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
• 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center, South Hall Skybridge Room S219)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
• 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)

Thursday, November 4

• 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)

Friday, November 5

• 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (North Hall, BOTB Stage)
• 3:00 p.m.–4:00 p.m: SEMA: Battle of the Builders, Top 4 Finalists Announced (North Hall, BOTB Stage)
• 4:00 p.m.–4:30 p.m: SEMA: Battle of the Builders, Winner Announced (North Hall, BOTB Stage)

By SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• ACE Racing Clutches
• BedRug
• CIPA USA
• DiabloSport
• Edge Products
• Fidanza Performance
• GForce Performance Products
• H&R Springs
• Innovate Motorsports
• JMS Chip & Performance

By SEMA Editors

It’s been two years since the sights of the parade of custom vehicles from behind the walls of the trade-only SEMA Show; Formula DRIFT competitors narrowly missing the cement drift box barriers; flames shooting from the chrome headers of vintage dragsters; the smells of nitrous and burning rubber; and the sounds of squealing tires, high-revving engines, the cheering crowd and rocking bands.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas. This year the event will take place at the new LVCC West Hall parking lot.

Credentialed 2021 SEMA Show attendees can access the event for free with their badge. Enthusiasts can access the event by purchasing one of two ticket types—a previously offered SEMA General Admission Ticket or the all-new SEMA Friday Experience that gives the ticket holder Friday access to the SEMA Show and to SEMA Ignited.

SEMA Ignited General Admission Ticket

View hundreds of cars and trucks as they parade out of the Las Vegas Convention Center, drifting by Formula DRIFT, food, music and much more.

What You Get: Includes entry to SEMA Ignited, Friday, November 5, from 3:00 p.m.–10:00 p.m.

Price: $20 if purchased online or at the SEMA Ignited Ticket Office on Friday, November 5.

SEMA Friday Experience Ticket

For the first time ever, SEMA is offering a limited number of enthusiasts entry into the trade-only SEMA Show through the purchase of the SEMA Friday Experience ticket. The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.   

What You Get: Includes Friday entry into the SEMA Show from 9:00 a.m.–4:00 p.m. and SEMA Ignited from 3:00 p.m.–10:00 p.m. on Friday, November 5.

Important Restrictions: Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation. No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Tickets CANNOT be reproduced, transferred or resold. No day of purchases will be permitted.

Price: $60 if purchased by October 8, or $90 if purchased between October 9–November 4. No on-site ticket purchases will be permitted.

Purchase tickets now!

For more information, visit www.semaignited.com.

By SEMA Editors

As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

In addition, a new category has been added to the 2021 SEMA Award Program. To recognize a fast-growing segment of the light-truck market, SEMA is adding “Mid-Size Truck of The Year” to the category list, which includes:

• Car of The Year
• Full-Size Truck of the Year
• Mid-Size Truck of The Year
• 4x4/SUV of The Year
• Sport Compact of The Year

Through the SEMA Award, SEMA exhibitors that make the products and accessories for today’s popular models identify the vehicle platforms they believe are best for accessorizing.

The program creates awareness for aftermarket products, and is an example of the ongoing collaboration SEMA has with automakers and aftermarket manufacturers to bring quality products to market. SEMA also helps aftermarket manufacturers with product development through the SEMA Garage, measuring sessions and technology transfer.

Votes must be submitted by the September 30 deadline. The winners will be announced at the 2021 SEMA Show, November 2–5, in Las Vegas.

By SEMA Editors

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of new products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app. 

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.SEMAShow.com/esm.