Industry icon Leo Kagan discusses his days as SEMA president and the moving the SEMA Show from Anaheim, California, to Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world, drawing the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.

The 2014 SEMA Show drew more than 60,000 domestic and international buyers. The 2015 SEMA Show will be held November 3–6.

Industry icon Leo Kagan discusses his days as SEMA president and the moving the SEMA Show from Anaheim, California, to Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world, drawing the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.

The 2014 SEMA Show drew more than 60,000 domestic and international buyers. The 2015 SEMA Show will be held November 3–6.

Industry icon Leo Kagan discusses his days as SEMA president and the moving the SEMA Show from Anaheim, California, to Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world, drawing the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.

The 2014 SEMA Show drew more than 60,000 domestic and international buyers. The 2015 SEMA Show will be held November 3–6.

By SEMA Editors

			Scott Bowers		Camilo Pardo
	Brandon Boeckmann		Troy Lee		Justin Fishkin

Advanced technologies are driving new design, branding and lifestyle marketing trends. Technology has the power to make, move and reshape markets; however, vehicles are more than technology. They represent who we are. The future of performance and customization is all about connecting vehicles to consumers’ lifestyles and experiences through branding and design. SEMA is the intersection of cars and car culture. Automakers give a car heart; SEMA members give a car soul.

On Wednesday, November 4, from 1:00 p.m.–2:30 p.m., in rooms N258–N260 of the Las Vegas Convention Center, the forum, “Performance Branding and Design: The Intersection of Cars and Car Culture,” moderated by SEMA’s John Waraniak, will bring together successful designers and brand leaders representing a wide spectrum of movers and shakers from both inside and outside the automotive specialty-equipment industry. They will offer valuable insights and ideas for members to create their own successful brands and designs. Attendees will learn how to use design as a competitive advantage and branding as a competitive differentiator to grow and position their products and businesses.

Guest speakers will include:

• Scott Bowers, Wheel Pros
• Camilo Pardo, Pardo Designs
• Brandon Boeckmann, Galpin Auto Sports
• Troy Lee, Troy Lee Designs
• Justin Fishkin, Local Motors
• Al Van Noy, Adidas

By SEMA Editors

			Scott Bowers		Camilo Pardo
	Brandon Boeckmann		Troy Lee		Justin Fishkin

Advanced technologies are driving new design, branding and lifestyle marketing trends. Technology has the power to make, move and reshape markets; however, vehicles are more than technology. They represent who we are. The future of performance and customization is all about connecting vehicles to consumers’ lifestyles and experiences through branding and design. SEMA is the intersection of cars and car culture. Automakers give a car heart; SEMA members give a car soul.

On Wednesday, November 4, from 1:00 p.m.–2:30 p.m., in rooms N258–N260 of the Las Vegas Convention Center, the forum, “Performance Branding and Design: The Intersection of Cars and Car Culture,” moderated by SEMA’s John Waraniak, will bring together successful designers and brand leaders representing a wide spectrum of movers and shakers from both inside and outside the automotive specialty-equipment industry. They will offer valuable insights and ideas for members to create their own successful brands and designs. Attendees will learn how to use design as a competitive advantage and branding as a competitive differentiator to grow and position their products and businesses.

Guest speakers will include:

• Scott Bowers, Wheel Pros
• Camilo Pardo, Pardo Designs
• Brandon Boeckmann, Galpin Auto Sports
• Troy Lee, Troy Lee Designs
• Justin Fishkin, Local Motors
• Al Van Noy, Adidas

	Featuring top personalities from some of the most popular automotive programs on television, “Velocity Live” returns to the 2015 SEMA Show on Wednesday, November 4, at 4:00 p.m.

By Della Domingo

Featuring top personalities from some of television’s most popular automotive programs, “Velocity Live” returns to the 2015 SEMA Show on Wednesday, November 4, at 4:00 p.m.

The live show gives SEMA Showgoers a chance to interact with the top experts and personalities on Velocity, America’s only TV network dedicated to cars. Hosted by Chris Jacobs of “Overhaulin’”, “Velocity Live” scheduled guests include Chip Foose of “Overhaulin,’” “Wheeler Dealers’” Mike Brewer and Edd China, Dave Kindig from “Bitchin’ Rides,” Ray Evernham of “AmeriCarna,” “All Girls Garage” co-host Cristy Lee, Dan Short of “FantomWorks,” “Wayne Carini of “Chasing Classic Cars” and more.

“Velocity Live” is an immersive experience featuring exclusive surprises, never-before-seen footage and the opportunity for SEMA Show attendees to meet and interact with some of the biggest automotive celebrities in the world.

Tickets are free to all credentialed Showgoers and are available at www.VelocityLive2015.com.

	Featuring top personalities from some of the most popular automotive programs on television, “Velocity Live” returns to the 2015 SEMA Show on Wednesday, November 4, at 4:00 p.m.

By Della Domingo

Featuring top personalities from some of television’s most popular automotive programs, “Velocity Live” returns to the 2015 SEMA Show on Wednesday, November 4, at 4:00 p.m.

The live show gives SEMA Showgoers a chance to interact with the top experts and personalities on Velocity, America’s only TV network dedicated to cars. Hosted by Chris Jacobs of “Overhaulin’”, “Velocity Live” scheduled guests include Chip Foose of “Overhaulin,’” “Wheeler Dealers’” Mike Brewer and Edd China, Dave Kindig from “Bitchin’ Rides,” Ray Evernham of “AmeriCarna,” “All Girls Garage” co-host Cristy Lee, Dan Short of “FantomWorks,” “Wayne Carini of “Chasing Classic Cars” and more.

“Velocity Live” is an immersive experience featuring exclusive surprises, never-before-seen footage and the opportunity for SEMA Show attendees to meet and interact with some of the biggest automotive celebrities in the world.

Tickets are free to all credentialed Showgoers and are available at www.VelocityLive2015.com.

When the C-HR concept made its public appearance in Paris last year, Toyota said the prototype was their priority for further development, and it seems they kept that promise. These photos captured Toyota's proposal for a Juke rival undergoing pre-production testing.

The concept's looks have been translated to fit a four-door setup, but the aggressiveness is still there, at least up until this point. It’s very likely the production version will sport a more toned-down face, but it's too early to tell at this point.

Expect the crossover to ride on the company's Toyota New Global Architecture (TNGA) platform, with power coming from a four-cylinder engine managed through the brand's favorite CVT gearbox.

The new crossover will slot below the RAV4 in Toyota's lineup when it hits the market in production guise in 2016 or 2017. Toyota has already announced a hybrid version of the compact crossover spawned by the CHR concept. It will be aided by electricity to move, probably coming with a separate motor for the back wheels to provide on-demand all-wheel drive.

Photo credit: SpiedBilde, Brian Williams

When the C-HR concept made its public appearance in Paris last year, Toyota said the prototype was their priority for further development, and it seems they kept that promise. These photos captured Toyota's proposal for a Juke rival undergoing pre-production testing.

The concept's looks have been translated to fit a four-door setup, but the aggressiveness is still there, at least up until this point. It’s very likely the production version will sport a more toned-down face, but it's too early to tell at this point.

Expect the crossover to ride on the company's Toyota New Global Architecture (TNGA) platform, with power coming from a four-cylinder engine managed through the brand's favorite CVT gearbox.

The new crossover will slot below the RAV4 in Toyota's lineup when it hits the market in production guise in 2016 or 2017. Toyota has already announced a hybrid version of the compact crossover spawned by the CHR concept. It will be aided by electricity to move, probably coming with a separate motor for the back wheels to provide on-demand all-wheel drive.

Photo credit: SpiedBilde, Brian Williams

When the C-HR concept made its public appearance in Paris last year, Toyota said the prototype was their priority for further development, and it seems they kept that promise. These photos captured Toyota's proposal for a Juke rival undergoing pre-production testing.

The concept's looks have been translated to fit a four-door setup, but the aggressiveness is still there, at least up until this point. It’s very likely the production version will sport a more toned-down face, but it's too early to tell at this point.

Expect the crossover to ride on the company's Toyota New Global Architecture (TNGA) platform, with power coming from a four-cylinder engine managed through the brand's favorite CVT gearbox.

The new crossover will slot below the RAV4 in Toyota's lineup when it hits the market in production guise in 2016 or 2017. Toyota has already announced a hybrid version of the compact crossover spawned by the CHR concept. It will be aided by electricity to move, probably coming with a separate motor for the back wheels to provide on-demand all-wheel drive.

Photo credit: SpiedBilde, Brian Williams