By AJ Carney

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region.

SEMA invites industry professionals to its last Town Hall Meeting of the year in Seattle, where members and prospective members will gather at Competition Specialties, Tuesday, July 11, 6:00 p.m.–9:00 p.m., for an evening of networking with local industry leaders and the SEMA team.

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region. These personal interactions give members a chance to share the business challenges and opportunities they face. As SEMA staff interacts with attendees, they also gain valuable feedback, which helps identify how current benefits can enhance members’ business operations to better meet their needs.

This will be the last stop for the 2017 SEMA Town Hall series. Town Halls have been held in several cities across the United States. Learn about the key discussion topics from the previous meetings.

For more information on the 2017 Town Hall Series or to register, visit SEMA’s Town Hall Meetings website or contact Kristen Fregoso at 909-978-6681 or kristenf@sema.org.

By AJ Carney

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region.

SEMA invites industry professionals to its last Town Hall Meeting of the year in Seattle, where members and prospective members will gather at Competition Specialties, Tuesday, July 11, 6:00 p.m.–9:00 p.m., for an evening of networking with local industry leaders and the SEMA team.

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region. These personal interactions give members a chance to share the business challenges and opportunities they face. As SEMA staff interacts with attendees, they also gain valuable feedback, which helps identify how current benefits can enhance members’ business operations to better meet their needs.

This will be the last stop for the 2017 SEMA Town Hall series. Town Halls have been held in several cities across the United States. Learn about the key discussion topics from the previous meetings.

For more information on the 2017 Town Hall Series or to register, visit SEMA’s Town Hall Meetings website or contact Kristen Fregoso at 909-978-6681 or kristenf@sema.org.

By AJ Carney

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region.

SEMA invites industry professionals to its last Town Hall Meeting of the year in Seattle, where members and prospective members will gather at Competition Specialties, Tuesday, July 11, 6:00 p.m.–9:00 p.m., for an evening of networking with local industry leaders and the SEMA team.

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region. These personal interactions give members a chance to share the business challenges and opportunities they face. As SEMA staff interacts with attendees, they also gain valuable feedback, which helps identify how current benefits can enhance members’ business operations to better meet their needs.

This will be the last stop for the 2017 SEMA Town Hall series. Town Halls have been held in several cities across the United States. Learn about the key discussion topics from the previous meetings.

For more information on the 2017 Town Hall Series or to register, visit SEMA’s Town Hall Meetings website or contact Kristen Fregoso at 909-978-6681 or kristenf@sema.org.

By AJ Carney

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region.

SEMA invites industry professionals to its last Town Hall Meeting of the year in Seattle, where members and prospective members will gather at Competition Specialties, Tuesday, July 11, 6:00 p.m.–9:00 p.m., for an evening of networking with local industry leaders and the SEMA team.

SEMA’s Town Hall Meetings provide both members and prospective members with the opportunity to learn about the association’s current programs and objectives while networking with automotive aftermarket professionals from the same geographic region. These personal interactions give members a chance to share the business challenges and opportunities they face. As SEMA staff interacts with attendees, they also gain valuable feedback, which helps identify how current benefits can enhance members’ business operations to better meet their needs.

This will be the last stop for the 2017 SEMA Town Hall series. Town Halls have been held in several cities across the United States. Learn about the key discussion topics from the previous meetings.

For more information on the 2017 Town Hall Series or to register, visit SEMA’s Town Hall Meetings website or contact Kristen Fregoso at 909-978-6681 or kristenf@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

The following is a sneak peek of the manufacturers and discussion topics taking place at the 2017 event:

Detroit Speed and Engineering – “Basics of Performance Handling”
Presenter: Kyle Tucker

Ron Francis Wiring – “Plan Your Wiring Project – Start to Finish”
Presenter: Scott Bowers

Vintage Air – “Basics of Air Conditioning”
Presenter: Rick Love

Wilwood Engineering – “Brake System Basics”
Presenter: Carl Bush

Eaton Detroit Spring – “Busting Suspension Myths”
Presenter: Mike Eaton

Inland Empire Driveline – “Power Train Vibrations and Trouble Shooting”
Presenter: Greg Frick

Steele Rubber Products – “Pro Tips on Weather Strips”
Presenter: Matt Agosta, 2016 SEMA Hall of Fame inductee

Bowler Performance Transmissions – “The Driving Force in Performance Transmissions”
Presenter: Mark Bowler

Powermaster Performance – “Starting and Charging Systems”
Presenter: J.R Richmond

Driven Racing Oil – “Ethanol and Zinc”
Presenter: Lake Speed Jr.

RideTech – “Suspension Evaluation”
Presenter: Darren Schilling

Watson’s StreetWorks – “Today’s Technology in Yesterday’s Rides”
Presenter: Harvey Richardson

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

The following is a sneak peek of the manufacturers and discussion topics taking place at the 2017 event:

Detroit Speed and Engineering – “Basics of Performance Handling”
Presenter: Kyle Tucker

Ron Francis Wiring – “Plan Your Wiring Project – Start to Finish”
Presenter: Scott Bowers

Vintage Air – “Basics of Air Conditioning”
Presenter: Rick Love

Wilwood Engineering – “Brake System Basics”
Presenter: Carl Bush

Eaton Detroit Spring – “Busting Suspension Myths”
Presenter: Mike Eaton

Inland Empire Driveline – “Power Train Vibrations and Trouble Shooting”
Presenter: Greg Frick

Steele Rubber Products – “Pro Tips on Weather Strips”
Presenter: Matt Agosta, 2016 SEMA Hall of Fame inductee

Bowler Performance Transmissions – “The Driving Force in Performance Transmissions”
Presenter: Mark Bowler

Powermaster Performance – “Starting and Charging Systems”
Presenter: J.R Richmond

Driven Racing Oil – “Ethanol and Zinc”
Presenter: Lake Speed Jr.

RideTech – “Suspension Evaluation”
Presenter: Darren Schilling

Watson’s StreetWorks – “Today’s Technology in Yesterday’s Rides”
Presenter: Harvey Richardson

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

The following is a sneak peek of the manufacturers and discussion topics taking place at the 2017 event:

Detroit Speed and Engineering – “Basics of Performance Handling”
Presenter: Kyle Tucker

Ron Francis Wiring – “Plan Your Wiring Project – Start to Finish”
Presenter: Scott Bowers

Vintage Air – “Basics of Air Conditioning”
Presenter: Rick Love

Wilwood Engineering – “Brake System Basics”
Presenter: Carl Bush

Eaton Detroit Spring – “Busting Suspension Myths”
Presenter: Mike Eaton

Inland Empire Driveline – “Power Train Vibrations and Trouble Shooting”
Presenter: Greg Frick

Steele Rubber Products – “Pro Tips on Weather Strips”
Presenter: Matt Agosta, 2016 SEMA Hall of Fame inductee

Bowler Performance Transmissions – “The Driving Force in Performance Transmissions”
Presenter: Mark Bowler

Powermaster Performance – “Starting and Charging Systems”
Presenter: J.R Richmond

Driven Racing Oil – “Ethanol and Zinc”
Presenter: Lake Speed Jr.

RideTech – “Suspension Evaluation”
Presenter: Darren Schilling

Watson’s StreetWorks – “Today’s Technology in Yesterday’s Rides”
Presenter: Harvey Richardson

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return on investment (ROI) for businesses. Indeed, a 2016 study released by marketing consulting firm Clutch found that email marketing still has the highest ROI of any marketing channel (https://clutch.co/marketing/email#survey).

The term restyling covers a broad range of automotive upgrades. While the biggest portion of the segment is made up of accessory and appearance products for both interiors and exteriors, it can also include certain performance parts, wheels, tires and suspension systems that don’t fit neatly into another category. Since the Great Recession, the restyling market has seen steady growth, according to the “2016 SEMA Market Report,” and annual retail sales in the segment are now more than $5.22 billion.

The term restyling covers a broad range of automotive upgrades. While the biggest portion of the segment is made up of accessory and appearance products for both interiors and exteriors, it can also include certain performance parts, wheels, tires and suspension systems that don’t fit neatly into another category. Since the Great Recession, the restyling market has seen steady growth, according to the “2016 SEMA Market Report,” and annual retail sales in the segment are now more than $5.22 billion.