By Jason Catullo

According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the New Products Showcase.

Buyers looking to attract more business at the SEMA Show use the New Products Showcase as a way to put their brand in front of buyers. The Showcase serves as an extension of an exhibitor’s booth, providing a visual representation of a company’s new products and best-sellers. Taking advantage of the Showcase and its high-traffic location allows exhibitors to reach out to new business while still connecting with buyers on the Show floor. This additional outreach is not only free, but has proven to be effective.

According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the Showcase.

The New Products Showcase is located on the Skybridge that connects the Central and South Halls of the Las Vegas Convention Center. The high-traffic area serves as a destination for buyers, providing exhibitors with the valuable opportunity to attract new business without leaving their booths.

The first new-product entry is free, with additional entries costing $75 each until October 6. There’s no limit to the total number of products a company can display. The Showcase also includes a Featured Products section designed to get top-selling products exposure among buyers who may have missed last year’s Show.

The Showcase is a small investment for exhibitors, one that offers valuable payoff at the Show and throughout the upcoming year. Each product is photographed, featured in SEMA publications, provided for media year-round on www.semaphotos.com, and made available to exhibitors for use in company advertising or promotions.

Register Products Here!

The first product entered in the New Products Showcase is free. Each additional product entered in the Showcase is $75 each if submitted by the Friday, October 6, deadline, $150 each thereafter.

More information on the 2017 SEMA Show is available at www.SEMAShow.com.

By Jason Catullo

According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the New Products Showcase.

Buyers looking to attract more business at the SEMA Show use the New Products Showcase as a way to put their brand in front of buyers. The Showcase serves as an extension of an exhibitor’s booth, providing a visual representation of a company’s new products and best-sellers. Taking advantage of the Showcase and its high-traffic location allows exhibitors to reach out to new business while still connecting with buyers on the Show floor. This additional outreach is not only free, but has proven to be effective.

According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the Showcase.

The New Products Showcase is located on the Skybridge that connects the Central and South Halls of the Las Vegas Convention Center. The high-traffic area serves as a destination for buyers, providing exhibitors with the valuable opportunity to attract new business without leaving their booths.

The first new-product entry is free, with additional entries costing $75 each until October 6. There’s no limit to the total number of products a company can display. The Showcase also includes a Featured Products section designed to get top-selling products exposure among buyers who may have missed last year’s Show.

The Showcase is a small investment for exhibitors, one that offers valuable payoff at the Show and throughout the upcoming year. Each product is photographed, featured in SEMA publications, provided for media year-round on www.semaphotos.com, and made available to exhibitors for use in company advertising or promotions.

Register Products Here!

The first product entered in the New Products Showcase is free. Each additional product entered in the Showcase is $75 each if submitted by the Friday, October 6, deadline, $150 each thereafter.

More information on the 2017 SEMA Show is available at www.SEMAShow.com.

Compiled by SEMA Editors

Volkswagen Andretti Rallycross’ Scott Speed claimed victory in two races at the Bader Field circuit in Atlantic City last weekend, and reclaimed control of his championship destiny with a nearly perfect haul of points.

Scott Speed Wraps Up Red Bull Global Rallycross Manufacturer’s Championship for Volkswagen

Volkswagen Andretti Rallycross’ Scott Speed claimed victory in two races at the Bader Field circuit in Atlantic City last weekend, and reclaimed control of his championship destiny with a nearly perfect haul of points. The double triumph also secured Volkswagen’s second consecutive manufacturer’s championship in the series, making it only the second automaker to win multiple championship titles. With his near-perfect weekend in Atlantic City, Speed also retook the title of winningest driver in Red Bull Global Rallycross history from Tanner Foust, an accolade they have traded all season. Volkswagen Andretti Rallycross will return to action next month for another doubleheader in Seattle, September 9–10.

In the PRO 4 class, CJ Greaves came from behind to defeat Keegan Kincaid.

TORC Series Wraps Up Round 10 at RedBud With Class Battles

Last Sunday’s TORC: The Off-Road Championship presented by AMSOIL racing at RedBud capped two days of intense competition. New winners and podium finishers pointed to the series’ parity, while overall point races tightened as the series continued to grow and attract new short course off-road racing fans at a heightened pace. In the PRO 4 class, CJ Greaves came from behind to defeat Keegan Kincaid. TORC PRO 2 series point leader Luke Johnson got a bit of redemption in last Sunday’s final race at RedBud, charging from the back to the early lead and running a near-perfect race through the checkers for the 4.5-second win over Brad Lovell. With the win, Johnson, who clocked the day’s fastest PRO 2 lap time by a full second, increased his lead in the overall point chase to 27 points over Lovell. In PRO Lights, Kyle Kleinman held on for victory, with Cam Reimers placing second and Shawn Morris in third. With the second-place finish, Reimers moved up to second place overall in the TORC PRO Light points chase, 24 points back from Kleiman. In TORC UTV PRO Mod, Greaves scored his first-ever PRO Mod win, topping class points leader Kyle Chaney in a classic UTV manufacturers battle. In TORC UTV PRO Stock, race leader Jake Lunderby biked his UTV entering one of the final turns, allowing Greaves to zip past on the inside for the win.

Ernie Francis Jr. posted a flag-to-flag victory in the First Energy 100 Trans Am Series race at Mid-Ohio Sports Car Course last Saturday.

Ernie Francis Jr. Scores Another Trans Am Victory

Ernie Francis Jr. posted a flag-to-flag victory in the First Energy 100 Trans Am Series race at Mid-Ohio Sports Car Course last Saturday. He stormed to his fifth victory in seven starts this season in his Ford Mustang. It was the 28th victory for Francis in Trans Am competition. Francis didn’t just win the race in his Breathless Racing/Buoniconti Fund/Beta Tools Ford Mustang. He set a race lap record (1 minute, 22.236 seconds) during the event. The former record had stood for five years. During the race, Francis withstood pressure first from two-time defending series champion Amy Ruman and then Martin Ragginger.

MOMO Claims Two Class Victories in Pirelli World Challenge SpintX Series in Utah

Henrique Cisneros leaves the Utah Motorsports Campus with a commanding lead in the GTA class of the SprintX series in the Pirelli World Challenge due to wins in both rounds seven and eight, which took place last weekend. The MOMO/NGT Motorsports team arrived in Utah with a big challenge ahead of it. Cisneros had recorded four previous wins with driving partner Tyler McQuarrie in a Ferrari 458 GT3. However, McQuarrie was promoted from a Bronze to Silver license, making him ineligible for the SprintX GTA class. So the team had recruited Jonathon Ziegelman to share driving duties. For the obligatory driver change, Ziegelman entered the pits around 7 seconds behind the Ferri Ferrari in last Saturday’s race, but the car would eventually exit the pits 20 seconds behind the leader with Cisneros at the wheel. For Sunday’s race, round 8 in the SprintX championship, the MOMO/NGT team started second in class. Ziegelman only had about six laps at racing speed, with the remainder conducted under yellow caution flags. But with the R Ferri Motorsports car behind them, the MOMO/NGT Ferrari again won the GTA class.

SilverHook, the 48-ft. monohull Superboat Grand Prix race boat, set a new one-way speed record Thursday morning, August 17, from Key West, Florida, to Cuba at an average speed of 79.23 mph.

SilverHook Sets World Speed Record From Key West to Cuba

SilverHook, the 48-ft. monohull Superboat Grand Prix race boat, set a new one-way speed record Thursday morning, August 17, from Key West, Florida, to Cuba at an average speed of 79.23 mph for the 101-mile Florida Straights run. With an Elapsed Time of: 1:18:03, SilverHook reached speeds of 127 mph in the 5-7-ft. waves. SilverHook is owned and captained by Nigel Hook, who controlled the throttles on the record attempt. Hook is a 30-year veteran of international powerboat racing and has won three world championships, set three world speed records and earned membership in the APBA Hall of Champions. He currently races the 77 Lucas Oil SilverHook 48GP in the Superboat International unlimited class. His co-pilot and driver is fellow APBA inductee and powerboat veteran Jay Johnson. SilverHook left Key West at 08:43:31 and arrived in Havana, Cuba, at 10:01:34.

 We live in a mobile society and a nation networked by millions of miles of roads and trails. Our industry provides tools to help Americans seek adventure and commune with nature, whether they’re visiting a national park or venturing off the paved roads. Our industry’s products enhance a vehicle’s comfort or increase its performance capabilities to guarantee a quality ride.

 We live in a mobile society and a nation networked by millions of miles of roads and trails. Our industry provides tools to help Americans seek adventure and commune with nature, whether they’re visiting a national park or venturing off the paved roads. Our industry’s products enhance a vehicle’s comfort or increase its performance capabilities to guarantee a quality ride.

By Zane Clark

Nonverbal communication expert Patti Wood will share insight with Showgoers on how to make the most of a first impression.

Patti Wood is an internationally known expert in nonverbal communication and creates high energy interactive programs filled with humor, cutting-edge information and valuable take-aways.

On Monday morning, October 30, Wood will teach you to make the most of that first impression that will determine how you will interact with a person and how they will interact with you. Click here to learn more and register.

Get a double-dose of Wood in her Monday afternoon session and learn how to read the thousands of nonverbal cues that can make your interactions more genuine and more productive. Click here to learn more and register for Wood’s afternoon session.

Watch Wood’s Biz Tip Video here.

View the complete schedule of SEMA Show Education Sessions.

For more details, contact SEMA’s Senior Director of Education Zane Clark.

By Zane Clark

Nonverbal communication expert Patti Wood will share insight with Showgoers on how to make the most of a first impression.

Patti Wood is an internationally known expert in nonverbal communication and creates high energy interactive programs filled with humor, cutting-edge information and valuable take-aways.

On Monday morning, October 30, Wood will teach you to make the most of that first impression that will determine how you will interact with a person and how they will interact with you. Click here to learn more and register.

Get a double-dose of Wood in her Monday afternoon session and learn how to read the thousands of nonverbal cues that can make your interactions more genuine and more productive. Click here to learn more and register for Wood’s afternoon session.

Watch Wood’s Biz Tip Video here.

View the complete schedule of SEMA Show Education Sessions.

For more details, contact SEMA’s Senior Director of Education Zane Clark.

By Zane Clark

The SEMA Show's Student Career Day was established to provide high-school and college students a real-world experience of the diverse career opportunities available in the automotive industry.

For the second consecutive year, the SEMA Show will host a Student Career Day. In 2016, the inaugural event experienced tremendous industry support with 42 companies introducing their businesses to more than 650 high-school and college students from across the United States.

The event serves to highlight the diversity of career opportunities in the automotive industry and promote brand awareness, while addressing the immediate employment needs of participating companies.

Kimberly Johnson from ididit LLC, who participated last year, “highly recommends that all SEMA member companies participate in SEMA Career Day!” Johnson continued, “It was exciting to meet the next generation of our industry and see their enthusiasm for what we do. They were all well prepared, confident and educated about our companies.”

Student Career Day Event Details

When: Monday, October 30, 2017
Where: Westgate Las Vegas Resort & Casino
Time: 1:00 p.m.–3:00 p.m.

SEMA will provide each company with a table, chairs and basic signage.

To REGISTER YOUR COMPANY, email SEMA’s Senior Director of Education Zane Clark.

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place Thursday, August 24, in Pleasanton, California.

The meetings serve as a great opportunity to connect with the council that represents the hot-rod industry. Learn about the latest initiatives and projects the council is working on, and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved. We hope to see you there!

HRIA General Membership Meeting-Pleasanton, California

When: Thursday, August 24, 1:00 p.m.–2:30 p.m.
Where: Alameda County Fairgrounds, Palm Pavilion
Register Here

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place Thursday, August 24, in Pleasanton, California.

The meetings serve as a great opportunity to connect with the council that represents the hot-rod industry. Learn about the latest initiatives and projects the council is working on, and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved. We hope to see you there!

HRIA General Membership Meeting-Pleasanton, California

When: Thursday, August 24, 1:00 p.m.–2:30 p.m.
Where: Alameda County Fairgrounds, Palm Pavilion
Register Here