Compiled by SEMA Editors

Gary Bennett

Austin Hatcher Foundation Names Gary Bennett Senior Vice President of Major Gifts

Gary Bennett, former longtime executive with Barrett-Jackson collector-car auctions, has been named the Austin Hatcher Foundation for Pediatric Cancer’s senior vice president of major gifts. In his new role, Bennett will provide support and advocacy in efforts to increase fundraising, sponsorship and overall awareness for the Austin Hatcher Foundation’s programs and services. Bennett retired from his position as Barrett-Jackson’s vice president of consignment in May. After joining the organization in 2002, Bennett led its consignment, bidder, guest services and insurance departments. He played a major role in the growth of the company’s sales while also leading the expansion of the auction event schedule. Bennett also was responsible for securing and maintaining major sponsorship deals with Ford Motor Company, General Motors (2004), Chrysler/Dodge and others. Bennett was also heavily involved in Barrett-Jackson’s charitable efforts, furthering his synergy with the Austin Hatcher Foundation. He can be reached at 480-290-3019 or at gary@hatcherfoundation.org.

Truck Hero Inc. Announces Acquisition of Superlift Suspension Systems

Truck Hero Inc. has announced the strategic acquisition of Superlift LLC. The transaction terms were not disclosed. This transaction marks Truck Hero’s 12th acquisition since its formation in 2007.

OPTIMA Batteries will present the 10th-annual OPTIMA Ultimate Street Car Invitational (OUSCI) at the Las Vegas Motor Speedway following the 2017 SEMA Show.

The OPTIMA Ultimate Street Car Invitational Celebrates 10 Years

OPTIMA Batteries will present the 10th-annual OPTIMA Ultimate Street Car Invitational (OUSCI) at the Las Vegas Motor Speedway following the 2017 SEMA Show, November 4–5. To celebrate the 10th anniversary, the top competitor in each class will be awarded a Class Cup as well and complimentary entry into a qualifying event for the 2018 OPTIMA Search for the Ultimate Street Car (OSUSC) season. Spectators are invited to watch as competitors and their vehicles are put to the test through a series of challenges, including the Lucas Oil Road Rally, Detroit Speed Autocross, Falken Tire Road Course Time Trial, PowerStop Speed Stop Challenge, and Lingenfelter Design and Engineering Challenge. Vehicles from the SEMA Show floor have the chance to be selected for a Golden Ticket to participate in the invitational. A total of 10 Golden Ticket winners will be announced at the drivers’ meeting, Thursday, November 2, at 1:30 p.m., at the OPTIMA Batteries booth #20323. Interested participants can submit their vehicle for consideration for a Golden Ticket in advance of the show via the application form, which is due Sunday, October 29. Tickets are available for $20 each.

The Liquid Wrench Pro Penetrant and Lubricant, powered by FlashSight Technology, has won the Southern Aerosol Technical Association (SATA) 2017 Innovation Award.

Liquid Wrench Earns SATA Innovation Award

The all-new Liquid Wrench Pro Penetrant and Lubricant, powered by FlashSight Technology, has won the Southern Aerosol Technical Association (SATA) 2017 Innovation Award for “Advancement in Regulatory Response.” The product earned the award for having a Zero-VOC formula and for being 18 months ahead of the changing regulatory deadline.

Wyotech Launches Alumni Association to Support Students Throughout Careers While Helping Employers Close Technical and Mechanical Skills Gap

WyoTech is launching its first alumni association to connect more than 64,000 graduates with ongoing career-development opportunities, community involvement, volunteer engagement, mentorship programs and philanthropy. WyoTech also aims to help the U.S. automotive, diesel, collision/refinishing, motorcycle and marine technology industries clear the backlog of unfilled jobs—while creating a pipeline of future applicants—by connecting employers and hiring managers with highly skilled technicians and facilitating easy networking among alumni from its three campuses. WyoTech will commence alumni association activities in January 2018. In advance, alumni attending the 2017 SEMA Show can gain a sneak peek of opportunities during a November 1 networking event and supercar driving experience at Exotics Racing in Las Vegas. The networking event is open to all WyoTech alumni to attend for free, and graduates can stop by the WyoTech booth #24181 before 12:00 p.m., Wednesday, November 1, to enter a drawing to win one of 20 racing spots.

While visiting WyoTech’s booth, alumni and other Show attendees also can get up-close looks at custom-built ’40 and ’56 Ford trucks, fabricated by alumni Bryan Fuller and Mikey Brown, respectively. Also in advance of the January 2018 start date for the alumni association, WyoTech is seeking nominations for the inaugural board of directors. Ideal candidates are graduates of WyoTech, leaders in their profession, committed volunteers, members of workforce boards or industry associations, and individuals who are passionate about the value of a WyoTech education. Nominations will be accepted through the end of the year and can be sent to Kristin Schneider, WyoTech AVP of alumni engagement.

Enersys will feature the “Road Hauks” custom-built Bootlegger vehicle in its ODYSSEY battery booth #24875 at the 2017 SEMA Show, October 31–November 3, in the Las Vegas Convention Center.

EnerSys Showcases “Road Hauks” Custom-Built Bootlegger Vehicle in its ODYSSEY Battery SEMA Show Booth
EnerSys, the manufacturer of ODYSSEY batteries, will showcase the “Road Hauks” custom-built Bootlegger vehicle in its ODYSSEY battery booth #24875 at the 2017 SEMA Show, October 31–November 3, in the Las Vegas Convention Center. Featured on the History Channel’s hit show “Road Hauks,” the Bootlegger combines a ’10 Camaro SS with a custom off-road suspension to create an authentic “shine runner” vehicle for a local distillery. Lead designer Kenny Hauk and his crew stripped the vehicle completely and rebuilt it to include a custom lift kit with 35-in. tires, an all-wheel-drive system, a copper-looking exterior, a cargo hold for moonshine, a roof-mounted LED rack and a real-life smoke screen. The appearance of the Bootlegger in the ODYSSEY battery booth will be its first ever at the SEMA Show. The vehicle first appeared on “Road Hauks,” April 15, 2017.

Toyo Tires Named the Official Tire of UCLA Athletics and the Rose Bowl Stadium

Toyo Tire U.S.A. Corp. has announced it is now the Official Tire of UCLA Athletics and the Rose Bowl Stadium. The three-year partnership includes Toyo Tires signage inside Pauley Pavilion, at the Rose Bowl Stadium and on-site activation at select events. The brand will also be integrated into radio broadcasts for men’s football and basketball games, plus the “Bruin Insider Show,” a weekly radio show streamed online and heard locally on 570 AM. IMG, the multimedia rights holder for UCLA Athletics and the Rose Bowl, negotiated the partnership.

Rachel De Barros

Rachel De Barros to Make Multiple Appearances With Covercraft at 2017 SEMA Show

“Gearhead Diva” and “All Girls Garage” star Rachel De Barros will make guest appearances in the Covercraft booth #23343 at the 2017 SEMA Show, where she will talk cars and greet visitors, Tuesday, October 31, from 10:00 a.m.–12:00 p.m., Wednesday, November 1, from 10:00 a.m.–12:00 p.m., and Thursday, November 2, from 2:00 p.m.–4:00 p.m. Covercraft will feature vehicles, including the wild Plymouth Air Radial Truck (P.A.R.T.), which is making its SEMA Show debut.

WELD Racing Acquires Forgestar Performance Wheels

WELD Racing has acquired Forgestar Performance Wheels in a merger designed to strategically position both brands for a stronger future in the custom, tuner and boutique aftermarket wheel industry. Forgestar Performance Wheels will retain its Anaheim, California, location and continue with its custom-flow-forming technology that bridges the gap between forged and cast wheels.

Paul Conibear

Paul Conibear Joins E-ZOIL as Company’s Newest Regional Sales Manager

E-ZOIL has announced the hiring of Paul Conibear as the company’s newest regional sales manager. Conibear will report to Bill Morgan, national sales manager for E-ZOIL, and will cover the six states of New England, along with Ohio, Kentucky, Michigan, Indiana and Illinois. Conibear has owned and operated his own trucking firm, Conibear Trucking LLC, since 2004. He also has experience as an outside sales representative for Boyles Motors, an international parts and service truck dealer.

The 2016 winner was Daystar’s 720hp, ’41 Dodge Power Wagon “Bootlegger.”

Transamerican’s “Life is Better Off-Road” Award Returns for 2017 SEMA Show

Now in its third year, Transamerican Auto Parts’ (TAP) “Life is Better Off-Road” SEMA builder award will return to the 2017 SEMA Show in Las Vegas. This distinction is awarded to the best presented, truly off-road-capable truck, Jeep or SUV on display at the Show. The 2016 winner, Daystar’s 720hp, ’41 Dodge Power Wagon “Bootlegger,” was distinguished as a beautifully crafted machine that was a more-than-capable off-road vehicle. The Bootlegger was chosen from among hundreds of submissions by a carefully selected panel of leading industry authorities at the 2016 SEMA Show in a ceremony hosted by Supercross and off-road racing champion Ricky Johnson. The “Life is Better Off-Road” award is open to all off-road vehicle builders and product manufacturers on display at the SEMA Show, and will again be judged by an elite panel of the off-road industry’s leading authorities. The panel will select 10 semi-finalists from the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. The panel will then choose one Jeep and one truck/SUV as the two finalists to be considered for recognition as the most authentic off-road-capable vehicle at the SEMA Show. The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO Greg Adler, Thursday, November 2, at 2:00 p.m., in the Pro Comp/Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot). To submit your off-road SEMA display vehicle for award consideration, visit www.transamericanautoparts.com/award. Completed entries should be submitted to lifeisbetteroffroadaward@transamericanautoparts.com by October 27, 2017.

VP Racing Fuels and Keystone Automotive Join to Increase Breast Cancer Awareness

VP Racing Fuels and Keystone Automotive have joined together to help increase breast cancer awareness and continue efforts to find a cure. During the month of October, Keystone will donate $1 from the sale of every pink VP Racing container sold toward the Susan G. Komen organization. In return, VP will make a matching contribution at the end of the month to increase the contribution.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

SEMA News caught up with Bobby Alloway as he was putting the finishing touches on three vehicles. Each represents an entry into the 2017 Battle of the Builders competition.

SEMA News caught up with Bobby Alloway as he was putting the finishing touches on three vehicles. Each represents an entry into the 2017 Battle of the Builders competition.

SEMA News caught up with Bobby Alloway as he was putting the finishing touches on three vehicles. Each represents an entry into the 2017 Battle of the Builders competition.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.

By Katie Carson

All SEMA council and network members and industry professionals are encouraged to attend the following events to network, advance their industry knowledge and learn about the latest initiatives:

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth Unveilings

ARMO and the Hot Rod Industry Alliance (HRIA) have a shared booth at the SEMA Show, located in Hot Rod Alley in the Central Hall. The latest builds from BBT Fabrications and Alloway’s Hot Rod Shop will be unveiled in the booth, #23395, Tuesday, October 31, at 11:00 a.m. Don’t miss out on being one of the first to see these awesome vehicles.

Emerging Trends & Technology Network (ETTN)

Join ETTN for Lunch, Followed by a Presentation on Connected and Autonomous Vehicles

ETTN is hosting an event entitled ETTN TecHub, geared toward engineering and technical professionals. Attendees will discuss the latest advancements in vehicle technology while enjoying lunch with industry peers. This is an opportunity to get involved with the network that is at the forefront of automotive technical advancements. Immediately following ETTN TecHub, John Waraniak will present on connected and autonomous vehicles. RSVP for the ETTN TecHub.

Connected and Autonomous Vehicles: Smart, Cool and Connected, Presented by ETTN

Attendees will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions. This session will take place Thursday, November 2, from 1:00 p.m.–2:30 p.m., in LVCC N258. Register now. 

Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the HRIA as it gathers for an evening of networking, appetizers, beverages and celebrating individuals and companies that have led and continue to lead the hot-rod industry. The much-anticipated event kicks off after the close of the SEMA Show, Wednesday, November 1, from 5:15 p.m.–8:30 p.m., located in the Westgate Paradise Center. Mix and mingle with industry friends in a relaxed environment off the Show floor. Grab a drink, a plate of snacks and settle in at a table to watch the show. Rick Love of Vintage Air will emcee the event as industry leaders are awarded and recognized for their outstanding achievements.

Attendees will have the opportunity to take home a one-of-a-kind hot rod from the HRIA builders challenge. Visit the silent auction table during the event or get competitive during the live auction later in the evening. All proceeds will go toward SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by contacting Jim Skelly. All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund. Act fast; these tables sell out quickly. Register now.

ARMO/HRIA Booth #23395

Catch HRIA members and select committee members in the HRIA booth located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space allowing cross collaboration between the two councils. The booth is commonly referred to as “Central Park” because it is always buzzing and has nice sitting areas for meeting other industry and council members. Within the booth are six display vehicles, three from the restoration segment and three from the hot-rod segment. Two of the booth display vehicles will start the Show until the reveal Tuesday at 11:00 a.m.

Hot Rod Builders Panel, Powered by HRIA

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., in LVCC N258, join in on an interactive panel discussion with well-established hot-rod builders and shop owners. Led by Rick Love of Vintage Air, the builders will go through their best practices in customer-relations, business operations and building tips, tricks and stories. Register now.

Truck and Off-Road Alliance (TORA)

Media Preview Exclusive, presented by the Truck and Off-Road Alliance

Media Center LVCC, Room S220
Monday, October 30, 12:00 p.m.–2:00 p.m.

Members of the media—get a sneak peek at products and news from nearly two-dozen exhibiting truck and off-road manufacturers the day before the SEMA Show opens. Representatives from each exhibiting company will be available for interviews and to provide details on their latest products hitting the market. Not only will attendees get a head start on their SEMA Show coverage, but this is also a great opportunity for networking.

The following companies will exhibit at this event:

• Air Design USA
• BOLT Locks
• CURT Group
• Dana Inc.
• Dee Zee Inc.
• Diode Dynamics
• Edelbrock, LLC
• Eibach
• Elongater Tailgates
• Fab Fours Inc.
• Hellwig Products
• Hypertech
• Injen Technology
• Lund International
• MagnaFlow
• Pinnacle Products
• Rolling Big Power
• Rostra Accessories
• Skyjacker Suspensions
• Strike Force Zebra
• Tuffy Security Products
• ZROADZ

The event will briefly pause for a research and awards presentation. SEMA market research will present on the findings of their recent study of the truck and off-road market. The TORA Best New Product Under $500 and Over $500 will be announced, and one member of the media will be named 2017 Influencer of the Year.

Manufacturers Representative Network (MRN)

Manufacturers Rep Roundup and Awards Program

SEMA Show manufacturers’ reps are invited to attend a networking event, Thursday, November 2, from 11:00 a.m.–12:00 p.m., in SEMA Central, located in the Grand Lobby of the LVCC. This event is a great opportunity to network and learn more about the industry while enjoying appetizers and beverages. Vic Bennett, MRN chair, will provide an update on the network’s latest initiatives and discuss the state of the industry. The MRN will also recognize and celebrate leading professionals and companies during the awards portion of the event. MRN members, select committee members and SEMA staff will be onsite to discuss membership and the resources and benefits available through the MRN. Register now.

Professional Restylers Organization (PRO)

Education for Restylers, Powered by PRO

PRO is powering education sessions featuring a variety of topics valuable for anyone in the restyling business. These sessions are free to attend and double as great networking opportunities. Learn about these exciting sessions below:

Vehicle Accessorization: Uncover the Secrets of Sales Success, Powered by PRO

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game: learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader. This session will take place Wednesday, November 1, from 3:30 p.m.–4:30 p.m., in LVCC N253. Register now.

Industry Trends: Planning for the Future—New Vehicle Technologies, Powered by PRO

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options. This session will take place Wednesday, November 1, from 10:15 a.m.–11:15 a.m., in LVCC N252. Register now.

Five Key Trends to Boost a Restyling Shop’s Business, Powered by PRO

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session, to be held Thursday, November 2, from 10:15 a.m.–11:15 a.m., in LVCC N253. Register now.

SEMA Businesswomen’s Network (SBN)

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day businesses or the challenges they encounter. Join a diverse panel of expert women professionals for a candid conversation on the workplace. This session will take place Wednesday, November 1, from 2:30 p.m.–4:00 p.m., in LVCC N262. Register now.

Wheel & Tire Council (WTC)

WTC Reception

Join the WTC and hundreds of wheel and tire industry members, Tuesday, October 31, from 5:00 p.m.–7:00 p.m., for an evening of celebration and networking in a relaxed atmosphere by the Renaissance Hotel pool. Enjoy connecting with industry professionals and catching up with friends over food and beverages. Discuss all that is happening in the wheel and tire industry and exchange special moments and must-see attractions from the 2017 SEMA Show. During an awards presentation, a wheel and tire industry pioneer will be inducted into the WTC Hall of Fame. Register now.

Coffee and Conversation, Presented by WTC

Come out and enjoy bagels and coffee with the WTC, Thursday, November 2, at 8:00 a.m., outside of the Global Tire Expo, located in the Lower South Hall. Get your day started with energy and engaging conversations on the latest wheel and tire trends. Learn about updates to council initiatives and resources that are available to member companies. Select committee members and SEMA staff will be on hand to discuss how individuals can become more involved in the industry through WTC. Register now.

Young Executives Network (YEN)

YEN General Membership Meeting and Mixer

YEN is holding a general membership meeting and networking opportunity, Monday, October 30, from 5:00 p.m.–6:00 p.m., in LVCC N242. This is great opportunity to catch up with fellow YENsters and hear updates on the latest network initiatives from the select committee. If you are not a member, this event serves as the perfect opportunity to meet fellow young professionals, mingle with network leadership, learn about the benefits of a YEN membership and join at no cost. Register now.