SEMA News

Cover Story

SEMA is governed by a Board of Directors, with directors nominated and elected by the trade association’s membership at large. Board directors serve three-year terms, while the chairman-elect automatically assumes the role of chairman after completing a two-year term. The 2017–2018 Board was empaneled at the annual SEMA Leaders and Legends Installation Gala, held July 28, 2017, at the Sheraton Fairplex in Pomona, California.

Business

  • Patent AssetsYour business invented a new product and took the time to patent the invention. Now you have a pretty plaque on the wall commemorating your patent grant, but what else can you do with those rights? How does your business realize a return on its patent investment?

  • SEMA Market ReportWith the SEMA Show wrapped up and a new year on its way, SEMA-member companies are busy absorbing the latest aftermarket trends and adjusting their marketing and sales strategies for 2018. The task can seem overwhelming, especially after experiencing the dizzying array of new products and innovations that flooded the recent Show.

Business Technology

  • SEMA Data Co-opAt the 2017 SEMA Show, the SDC rolled out a completely refreshed user interface. Members who received demonstrations at the Show saw a Product Information Management System (PIMS) that offers more functionality, features and information than ever before. Now, members log-in to their dashboard to view the status of their account at a glance, and review exports, data health, new members and more.

Chris Kersting

  • Chris KerstingIt’s been roughly five years since SEMA initiated two long-term projects intended to help SEMA members position themselves for growth. The initiatives were born from member requests for help as technology advances have accelerated—both in the workplace and in our automobiles.

Events

  • Leaders and LegendsNearly 500 members of the automotive specialty-equipment industry attended the 2017 SEMA Installation and Gala, themed “Leaders & Legends,” at the Sheraton Fairplex Hotel & Conference Center in Pomona, California, July 28, to pay tribute to the specialty-equipment industry’s pioneers and dedicated volunteers.

  • Hot Rodders of TomorrowHot Rodders of Tomorrow (HROT) has been going strong since its inception in 2008. HROT is a timed competition where teams of five high-school students go head to head to disassemble and reassemble a small-block Chevy 350. The program is simultaneously educating and empowering students while they compete. The idea is to give students access and experience with the automotive industry by way of a team-building challenge.

  • blake meauxFor the third consecutive year, the 2017 Pinewood Builders Challenge—previously held during SEMA’s Installation Gala—featured head-to-head racing last summer at the National Street Rod Association Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers’ Shootout was staged for the third time ever for participating members of the Hot Rod Industry Alliance (HRIA).

From The Hill

  • Luther StrangeWhen you’re a United States Senator, you tend to get asked a lot of questions. It comes with the territory. In most cases, those questions cover topics such as health care and tax reform. But there’s one question that U.S. Senator Luther Strange (R-AL) just can’t seem to avoid: How tall are you?

Government Affairs

  • ArkansasThe laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA government affairs office is to stay on top of all relevant state and federal legislation and regulations and advocate for industry positions to ensure the best possible outcome for our membership.

  • Sonoma RacewaySonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee in September, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small Business: Legislation Reducing Regulatory Burdens on Small Manufacturers and Other Job Creators.”

Industry News

  • Industry news from SEMA-member companies, including R&R Marketing Consultants Inc., Apex Tool Group, Power Test Inc. and ATI Performance Products Inc.

  • Manufacturers: Explore the Middle East market on the SEMA Middle East Business Development Program, to be held April 3–8 at the Custom Show Emirates in Abu Dhabi, United Arab Emirates (UAE).

  • ’20 Karma Revero: The latest Karma Revero was caught testing outside the Karma Automotive R&D facility in Costa Mesa, California, and looking very Corvette-esque.

    ’19 Chevrolet Silverado Regular Cab “Work Truck”: The new Silverado will continue with refinements on the current V8 engines but is also expected to get a diesel and a mild hybrid option on the half-ton models.

    Porsche Mission E: Porsche is building an all-electric sedan, the Mission E, and these are the first shots of it.

International

  • China Business DevelopmentA customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4 billion people. The U.S. delegation saw many signs of the developing Chinese car culture and eagerness among Chinese enthusiasts to upgrade their rides to take them to the race track or off-roading.

Internet

Member News

  • Councils and Networks“Do what you love, and you’ll never work a day in your life.” We have heard it in seminars, seen it posted on professional networking sites, and framed as motivational artwork on the wall. What does it mean? Is it achievable, and if so, how?

People And Places

  • SEMA is governed by a Board of Directors, with directors nominated and elected by the trade association’s membership at large. Board directors serve three-year terms, while the chairman-elect automatically assumes the role of chairman after completing a two-year term. The 2017–2018 Board was empaneled at the annual SEMA Leaders and Legends Installation Gala, held July 28, 2017, at the Sheraton Fairplex in Pomona, California.

Required Reading

  • Hot RodSome legislative initiatives can have a huge effect on the automotive aftermarket, impacting the way products are made, distributed and marketed. Because of those risks, SEMA’s government affairs department—which also includes the SEMA Action Network and the SEMA Political Action Committee—was created to continually fight unjust legislation that hinders the association’s members and the aftermarket industry as a whole. The publications below covered some of SEMA’s recent efforts to stamp out legislative threats.

SEMA Heritage

  • SuperchargingIt’s August 1958, and Hot Rod Technical Editor Ray Brock (center) is being shown the finer points of supercharger design by Paxton Chief Engineer John Thompson (left) and Andy Granatelli. Brock’s visit and comprehensive research led to an in-depth story with the “…Can Be Practical” headline in the magazine’s October 1958 issue.