Mon, 01/01/2018 - 13:37

SEMA News—January 2018

EVENTS

By Mike Imlay

Leading Our Future

Highlights From the 2017 SEMA Show Industry Awards Banquet

Combs and DeAnda
Famed automotive TV personality Jessi Combs (left) and motorsports announcer Jarod DeAnda emceed the SEMA Industry Awards Banquet, held Thursday night of the 2017 SEMA Show in Las Vegas. The annual event honors the innovators, leaders and legends who embody the industry’s forward thinking and high standards of achievement.

More than 3,000 automotive aftermarket professionals gathered on day three of the 2017 SEMA Show for the industry’s preeminent awards ceremony, the SEMA Industry Awards Banquet, held at the Westgate Hotel in Las Vegas. The annual Thursday-evening banquet is where specialty-equipment business is set aside for a moment to allow innovators, leaders and legends to take center stage as they are recognized for their contributions to the $42 billion industry.

The banquet is a staple event of the four-day SEMA Show, with the 2017 gala titled “You: Leading Our Future,” in keeping with this year’s SEMA Show’s overall forward-thinking emphasis. Capably emceed by automotive TV personality Jessi Combs and motorsports announcer Jarod DeAnda, the awards event included opening “state of the industry” remarks by SEMA Chairman of the Board Wade Kawasaki and SEMA President and CEO Chris Kersting. In addition, banquet attendees rocked to the special entertainment stylings of Jimmie Vaughan and the Tilt-A-Whirl band, featuring legendary musicians and car enthusiasts Jimmie Vaughan, Michael Anthony and Billy F Gibbons.

The most celebrated names of the night, however, were those recognized with SEMA’s highest honors, including SEMA Person of the Year, Manufacturer of the Year, the Gen-III Innovator Award, Manufacturers’ Rep Agency of the Year and Warehouse Distributor of the Year. The ceremonies were also punctuated with tributes to Doug Evans, GiGi Carleton and Barry Meguiar, this year’s inductees to the SEMA Hall of Fame, which honors pioneers and innovators who have played pivotal roles in the advancement of the automotive aftermarket.

Setting the evening’s tone, Board Chairman Kawasaki said: “SEMA started with only a handful of hot-rod parts manufacturers but now has expanded into a [$42-billion] industry that includes every imaginable part and application. That diversity is what makes us strong. And a strong future means continuing to expand, energize, explore and, most importantly, embrace change as we roll forward.”

Kawasaki then related the inspirational story of IndyCar driver Sam Schmidt, who became paralyzed after an accident. Undaunted, Schmidt remained a team owner and a champion of new retrofit technologies to assist disabled drivers. His re-engineered Corvette by Arrow Electronics, which was displayed in SEMA Central throughout the Show, has enabled Schmidt to drive 152 mph at the Indianapolis Motor Speedway.

Chris KerstingWade Kawasaki
SEMA President and CEO Chris Kersting also addressed the attendees, touching on the industry’s trailblazers and the latest generation of young enthusiast-creators poised to take it in new directions.SEMA Chairman of the Board Wade Kawasaki delivered opening remarks highlighting the association’s priorities as well as the industry’s greatest aspirations for the future.

Tilt-A-Whirl
Jimmie Vaughan and the Tilt-A-Whirl band—featuring legendary musicians and car enthusiasts Jimmie Vaughan, Michael Anthony and Billy F Gibbons—rocked the awards ceremony.

Introducing Schmidt to the audience, Kawasaki concluded: “I truly believe every one of you in this room has a unique set of experiences that provides your own leadership potential. Tonight, I want to ask each one of you: How are you leading our future? After all, it’s your hard work, passion and innovation that make our industry great.”

Recalling the evening’s energy, Kersting observed: “The people in this industry are driven by passion, and that’s what makes it so exciting and innovative. It was great to be able to take some time during the SEMA Show to recognize and honor individuals who have made an especially important impact. As I put my banquet remarks together, I couldn’t help but think about the reality that our industry is going through a generational turnover. The evening was a great tribute to industry trailblazers as well as a celebration of the next generation of leadership stepping forward with the vision and creativity that will serve a future segment of ‘gearheads’ and enthusiasts.”

The following is the roster of the banquet’s award recipients, with the exception of John Johnson of The Spartan Group, SEMA Person of the Year, who will be profiled in next month’s issue of SEMA News.

Gen-III Innovator of the Year: Pete Gonzales, Darkside Scientific

Pete Gonzales

The Gen-III Innovator Award recognizes those who demonstrate creative, game-changing ways of doing business or who are producing novel products or services that are launching new trends. Limited to candidates age 40 and under, it celebrates the industry’s diversity of generations.

The creator of LumiLor Light Emitting Coating, Pete Gonzales is passionately driving the industry into the future, innovating in such a remarkable way as to garner attention and recognition not only in the United States but also abroad. His invention leverages “electro-luminescence” technology to create a paint that actually emits light, as opposed to reflecting it. In fact his company’s LumiLor product is the world’s first and only electro-luminescent paint. The light that LumiLor paint emits is visible at long distances and can even been seen through fog, snow and smoke.

The sky is literally the limit for this technology, as it’s already being used by European aircraft manufacturer Airbus Industries to create light-emitting exterior markings on its jets. LumiLor is also being used successfully in the automotive, architectural, transportation and emergency lighting industries. Of course, proper training for use of this extraordinary product is crucial, and Gonzales has also designed, developed and implemented a training program that makes understanding and applying this new technology easy and accessible for all who desire to utilize it.

Manufacturers’ Rep Agency of the Year: Considine Sales & Marketing

Considine Sales

A new product, increasing sales, a brand-new company, or possible expansion to new territory—those are just a few reasons aftermarket businesses seek out the skills of a manufacturer’s representative agency. Whatever the reason for turning to a manufacturers’ rep, however, the bottom-line goal is always the same: getting products into the hands of consumers.

With this particular award, SEMA recognizes the efforts of an agency that exceeds expectations with integrity and professionalism.

Looking at the longevity of its relationships alone, it’s readily apparent why Considine Sales & Marketing was named the Rep Agency of the Year. Some of the firm’s relationships with manufacturers span 10, 20 and even 30 years. In fact, Considine has represented one line, McGard, for 47 years—nearly as long as SEMA has been around. Such long-standing relationships with mainstay industry brands demonstrate the rep agency’s high level of service.

Warehouse Distributor of the Year: Meyer Distributing

Meyer DistributingToday’s consumers expect immediate product availability, which means a warehouse distributor (WD) has to make parts move fast. Keeping the supply chain running smoothly between manufacturer and customer requires a greater degree of skill and management than ever before. That’s why every year SEMA honors those who go above and beyond industry standards in the name of distribution.

Meyer Distributing began as a small, family-owned business, and even though the WD has grown from one location with 15 employees to more than 800 employees in 65 locations, it has maintained a highly personal approach to business.

In fact, the company prides itself on utilizing its own fleet to deliver to all 48 contiguous states, keeping those all-important personal connections with customers. Moreover, the WD strives to maintain a family feel among employees as well.

As Meyer president and CEO Mike Braun (pictured middle) put it, “We never lose sight of where we came from.”

Manufacturer of the Year: MagnaFlow

MagnaFlowThe Manufacturer of the Year award honors a company that demonstrates exceptional performance working with warehouse distributors, manufacturers’ representatives and others in the reseller community. The recipient is chosen for high standards of business practices, innovative processes and customer satisfaction that make it a leader in its field.

MagnaFlow is an exhaust-system manufacturer on the move. While other companies may be downsizing, MagnaFlow has done the exact opposite, investing more than a million dollars in new corporate facilities to house its manufacturing, R&D and corporate offices.

MagnaFlow leadership believes in investing in the company and its people. In fact, for many years, the company has been voted one of the top 10 best places to work in Orange County, California, a county boasting more than 91,000 companies. Moreover, the manufacturer’s track record with its industry peers is just as high-performance, as evidenced by multiple top manufacturer awards from a variety of distributors.

SEMA Hall of Fame: Doug Evans

Doug EvansThe award banquet’s festivities were also interspersed with the on-stage introductions of the 2017 SEMA Hall of Fame inductees, who were officially installed this past July. The first to be again congratulated for his achievements was Doug Evans (pictured middle), owner of High Performance Advisors, and the immediate past chairman of the SEMA Board of Directors.

Evans has had an impressive career in the automotive industry, having spent more than 30 years as a senior executive at various publishing houses. However, it is his leadership and activism that have especially distinguished him.

As the immediate past SEMA Chairman of the Board, Evans guided the association on initiatives focused on youth outreach and legislation. He’s also served as chairman of the Save the Salt Coalition, is an advisor to the Austin Hatcher Foundation for Pediatric Cancer, and has volunteered as a judge for the annual SEMA Show Launch Pad competition. He has been a tireless advocate for the industry on legislative and regulatory matters.

SEMA Hall of Fame: GiGi Carleton

GiGi CarletonMany in the industry are familiar with Robert E. Petersen, the 1981 SEMA Hall of Fame inductee responsible for launching many of the largest and most successful automotive magazine titles, including Motor Trend and Hot Rod.

What few people realize is that GiGi Carleton (pictured middle) worked side-by-side with Petersen and his wife Margie for nearly 50 years to create what was once called The Petersen Empire—and she can recall the earliest SEMA Shows, when exhibitors set up card tables and displayed handmade signs.

Today, Carleton serves as the president of the Robert E. Petersen Foundation, where she is committed to carrying on Petersen’s legacy in the automotive industry and philanthropic activities.

SEMA Hall of Fame: Barry Meguiar

Barry MeguiarPassionate about cars and president of the car-care company founded by his grandfather in 1901, Barry Meguiar (pictured left) took the company from limited sales to a popular mainstream consumer brand.

But more importantly for the industry, Meguiar’s fun, family-oriented car shows and “Car Crazy TV” program, combined with his signature smile and infectious excitement for vehicles, has helped invigorate American car culture everywhere.

In addition to being one of the earliest exhibitors at the SEMA Show, Meguiar has given viewers an insider taste of the trade-only Show by filming “Car Crazy TV” from the annual event.

The impact of his work can’t be overstated: He has interviewed possibly every notable car or truck person imaginable, and he has spread the car crazy bug throughout the world.

A Night of Honorees

During the awards ceremony, honorees of SEMA’s councils and networks were also applauded for their outstanding work and lasting contributions within their industry segments.

  • Automotive Restoration Market Organization Person of the Year: Jeff Yager, Hemmings Motor News
  • Emerging Trends & Technology Network Genius Award: Ken Farrel, FiTech
  • Hot Rod Industry Alliance Industry Recognition Award: Kyle Tucker, Detroit Speed & Engineering.
  • Truck and Off-Road Alliance Influencer of the Year: Craig Perronne, Off-Road Adventures Magazine
  • Motorsports Parts Manufacturers Council Chairman’s Award: Steve Whipple, Edelbrock
  • Manufacturers Representatives Network STAR Award: Bestop, Jim Chick accepting
  • Professional Restylers Organization Manufacturer of the Year: Eastman Chemical Co., Eric Holmes accepting
  • SEMA Businesswomen’s Network Athena Woman of the Year Award: Sara Morosan, LGE-CTS Motorsports
  • Wheel & Tire Council Hall of Fame Award: George Finch, The Carlstar Group
  • Young Executives Network Vanguard Award: Paul J. McCain, Diode Dynamics

Custom Automotive Network: SEMA joined with CAN (formerly the Performance Warehouse Association) in congratulating Les Rudd of Bob Cook Sales, who was named CAN Person of the Year.

Mon, 01/01/2018 - 13:09

SEMA News—January 2018

BUSINESS

By Clint Simone

Forbidden Diesel

Born Out of Necessity, Mastering the Online Marketplace

Forbidden Diesel
In total, Forbidden Diesel employs seven people, working to make the online sales and shipping and receiving processes seamless.
In today’s world of big-box online retail giants such as Amazon, individual stories of family-owned, niche retail shops are few and far between. The story of Forbidden Diesel and its manager Shane Marler, however, stands in stark contrast to this trend.

Forbidden Diesel—an online-only retail shop located in Dothan, Alabama, has been serving the diesel and performance markets since 2015. Prior to opening its doors, Forbidden Diesel existed as a branch of its sister company, Techway Automotive—the largest independent repair facility in the southern tristate area.

Brian Ordway, Techway’s founder, began stocking diesel parts in-house to mitigate delays in repair time. Eventually, the inventory of parts grew to be substantial enough that selling to consumers made sense, thus creating the need for a retail branch. Ordway threw the keys to his nephew Shane and ever since, Forbidden Diesel has grown into a functioning retail shop, determined to navigate the online marketplace with one thing in mind—the customer.

SEMA News spent some time with Marler and the Forbidden Diesel crew to gain some insight into the struggles and successes of running an online-centric retail store.

SEMA News: What about Forbidden Diesel’s story makes it unique?

Shane Marler: The fact that our growth was steady and formed from a genuine necessity on behalf of the customers is what I think makes us unique. As Ordway continued to add more parts to the catalog with Techway, customer interest kept growing; it only made sense to open a retail side of the business to satisfy that need. So, I left college early and decided to focus all of my energy on growing the e-commerce side of the business and fell in love with it quickly. By 2015, we had so many parts in stock that it became very clear we needed a separate warehouse space to store the inventory. That led us to open the Forbidden Diesel warehouse space, just a few miles down the road from Techway Automotive.

Forbidden
One of the biggest aspects of Forbidden Diesel’s sales strategy is constantly updating and optimizing online product content.

SN: Can you offer a few rules to make an online business run smoothly?

SM: Customer service is a given with any successful business—particularly an online one, but we go above and beyond by helping customers locate the correct part and answering their technical questions even if there is no immediate benefit for us. That last part is where the difference really lies. On multiple occasions, we have directed customers to competitor shops that have a part in stock that we do not. When a non-local customer calls and requires repair work on their vehicle, we reach out to our network of suppliers and wholesale accounts to locate a repair shop with a good reputation that is local to the customer, hopefully making their experience a bit less stressful. Most of the time it is taking that extra step to ensure a happy end-user that makes all of the difference—it takes a potential one-time customer and makes them a loyal returner.

SN: SEMA News focuses on best business practices throughout the automotive aftermarket. What are a few best practices that stand out with your business?

SM: When it comes to e-commerce, content and data are the two kings. We strive to have accurate data so the customer has every piece of information they need to make an informed, confident buying decision. If our content is inaccurate, it can lead to costly returns and a poor shopping experience overall. If we were selling coffee cups or something otherwise simplistic, the consequences of poor content would not be as harmful to the overall shopping experience. However, the products that we sell fit a very specific application, so it is not always a matter of a nice finish or quality material; if the product doesn’t fit, for any number of reasons, there is a lot more at stake for the customer.

SN: Today’s retail marketplace is vastly different than it was just a few years ago. How do you stay competitive in the days of Amazon and other big online retailers?

Forbidden
Forbidden Diesel Performance is located in Dothan, Alabama, and sells products across the United States and to locations around the world.

SM: Our shop believes that it is a must to use the proper technology that supports high-volume e-commerce selling. We utilize several software programs to automate many of our day-to-day tasks, making everything that much more streamlined. Automating inventory feeds, tracking upload and customer invoicing allows you to work more on growing the business by limiting time-consuming manual tasks. Best practices and policies are changing every quarter in the e-commerce realm, so there is never really a time when you can be dormant and watch the world go by without you. It is imperative to stay up-to-date in an ever-changing market. We do this by attending professional conferences that focus on the automotive and e-commerce industry, bringing new ideas to the table and forcing us to stay fresh and relevant.

On the logistics side of things, we use eBay as a tool for shipping internationally. Because they ship globally and on such a rapidly frequent basis, the shipping cost is typically a lot lower for an international customer. The product is also fully insured for global shipping through eBay, so it ends up being a win-win for everyone. We can ship to a growing base of customers, and they receive their product at a reduced cost with a reduced potential for transit issues.

SN: Walk us through some of the struggles that your business has faced through its years in business.

Executive Summary

Forbidden Diesel Performance

674 Twitchell Rd.

Dothan, AL 36303

  • Specializes in the diesel niche, but offers products across the performance spectrum.
  • 4,400 sq.-ft. facility.
  • 93% of orders placed online.

SM: We find there to be somewhat of a miscommunication between the dealer and the manufacturer when it comes to effective minimum advertised price (MAP) pricing and product content that is best suited to help products sell. Our shop is constantly competing with MAP violators that operate under several DBAs or false company names. A lot of manufacturers are fixated on brick-and-mortar shops, so the available data is tailored to a parts store or a paper catalog. Some manufacturers do a great job in providing the necessary data needed to sell parts online effectively, but the industry as a whole has a lot of work to do in forming better partnerships between manufacturers and retailers to ensure an improved experience for the customer.

SN: What does the future look like for Forbidden Diesel Performance?

SM: We have been fortunate enough to experience growth each year of being in business. Our staff has worked tirelessly on creating successful relationships with distributors and manufacturers to set us up for continued success. We are excited to be finishing up a remodel of our website and hope to use it as the foundation for a promising future. We are confident in the business we have built and look forward to the years to come.

Forbidden Diesel Performance website: www.forbiddendiesel.com.

Thu, 12/28/2017 - 13:13

SEMA Hall of Fame Member and Immediate Past Chair Doug Evans talks about his involvement with SEMA.

Thu, 12/28/2017 - 13:13

SEMA Hall of Fame Member and Immediate Past Chair Doug Evans talks about his involvement with SEMA.

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde

Thu, 12/28/2017 - 13:00

Ranger

This is the ’19 Ford Ranger XLT, caught cold weather testing and in production metal with its production face. Up until this point, this truck has only been seen with its mule front end.

Last week we featured the Ranger FX4, and it is now confirmed that the XLT will receive its own unique grille (following in the footsteps of the F-150 lineup).

In other markets, the current XLT can be had with a 3.2L diesel engine found in the Transit. It’s unclear if it will be offered on U.S. models, but the Ranger could be offered in a number of configurations to compete with the Chevrolet Colorado and GMC Canyon.

Expect a full complement of Ecoboost four- and six-cylinder engines, and perhaps a diesel. Ford may use the direct-injected twin-turbo EcoBoost V6 as the premium choice. Ford’s new 10-speed automatic, co-developed with GM, is also expected.

The ’19 Ranger XLT will be revealed next year, more than likely in Detroit.

Ranger

Photo credit: Brian Williams, SpiedBilde