By SEMA Editors

Expanding on the Bronco family’s design and capability pillars, these adventure-inspired concepts further highlight the brand’s readiness for customization at launch. Notably, the concepts include accessories supplied by a variety of SEMA-member companies, and underscore Ford’s intention to create a platform suitable for customization. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.

Ford announced that customer response to the reveal of the all-new Bronco SUVs has been unprecedented in Ford history, with more than 165,000 people placing $100 deposits for orders online in the first three weeks.

Ford’s Special Concept Prototypes

Bronco Four-Door Outer Banks Fishing Guide

Purpose-built to support a professional fishing guide along Cape Hatteras National Seashore, this lifestyle concept is based off the regionally inspired four-door Bronco Outer Banks series.

On top is a Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, and a Yakima LockNLoad Platform roof rack.

The SUV makes use of fender-mounted trail sights to fit a custom-made fishing pole and seat perch to wait for the perfect catch.

A Ford Performance modular front bumper and safari bar and a slide-out tailgate are among the adaptations, along with all-weather floor mats and splash guards.

Bronco Two-Door Trail Rig

Designed to be a hardcore trail rider, this custom build is based on the two-door Badlands series. It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels and 40-inch RIGID LED lightbar.

A Ford Performance by WARN winch helps rescue your lesser-equipped 4x4 friends.

On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards.

Inside are rugged floor mats and a rear swing-gate-mounted table.

Bronco Sport Trail Rig

For adventurers looking to elevate their off-road trekking in a small, rugged 4x4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar.

On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.

Bronco Sport TOW RZR

TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear.

The custom build adds Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 lbs. of capacity to tow off-road runners like the all-new Polaris RZR XP Turbo.

Bronco Sport Off-Roadeo Adventure Patrol

Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands build is equipped to assist in the wild with its Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards and jerry cans.

A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system.

To support one of many Off-Roadeo excursions available, this Bronco Sport is equipped with the interior bike rack from Yakima to hold two mountain bikes.

And to record customers’ adventures, it integrates a target to land the drone that will be used on-trail at Off-Roadeo locations.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

In an interview from the 2019 SEMA Show STAGE, Director of Mobility at Energy Systems Network Matt Peak shared his insight on how technology and design continue to evolve and enhance safety in today’s daily drivers, and gave details about the eagerly-anticipated high-speed autonomous race set to take place at the Indianapolis Motor Speedway, October 23, 2021.

Not only will the challenge create a new pipeline of innovators and promote STEM education, but according to Peak, it’s also about getting technology into the hands of drivers.

“We know that there are 40,000 accidents a year on highways, and 94% of them are because we’re just doing too many things in the car. We’re distracted, or we just don’t see things in time. [Automated] technologies have a real role to play in enhancing our abilities to drive. Not displacing us—not taking anything out of the way of humans—but really just helping us drive better.”

Check out Peak’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.

By Ashley Reyes

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

The way businesses navigate the next 60-90 days will directly determine the speed at which they are able to rebound from the COVID-19 crisis. Having a list of specific action steps to build trust, credibility and thought-leadership with your local community is more important now than ever before.  

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with nationally recognized social media expert Corey Perlman, the virtual workshop will teach participants how to build a larger audience of quality connections, fix online issues that may damage credibility, create a content plan to navigate today’s uncertainty and prepare for getting back to business.  

The webinar is the third in SEMA’s four-part Shifting Gears: Back to Business series that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever before.

Register today.

Details about the fourth webinar scheduled for September 2, recorded sessions of previous webinars, and resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.

By Ashley Reyes

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

The way businesses navigate the next 60-90 days will directly determine the speed at which they are able to rebound from the COVID-19 crisis. Having a list of specific action steps to build trust, credibility and thought-leadership with your local community is more important now than ever before.  

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with nationally recognized social media expert Corey Perlman, the virtual workshop will teach participants how to build a larger audience of quality connections, fix online issues that may damage credibility, create a content plan to navigate today’s uncertainty and prepare for getting back to business.  

The webinar is the third in SEMA’s four-part Shifting Gears: Back to Business series that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever before.

Register today.

Details about the fourth webinar scheduled for September 2, recorded sessions of previous webinars, and resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.

By Ashley Reyes

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

The way businesses navigate the next 60-90 days will directly determine the speed at which they are able to rebound from the COVID-19 crisis. Having a list of specific action steps to build trust, credibility and thought-leadership with your local community is more important now than ever before.  

Learn the “Digital Do’s and Don’ts During Times of Uncertainty” to help your company build stronger relationships and an overall online reputation during SEMA’s Shifting Gears: Back to Business webinar, August 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with nationally recognized social media expert Corey Perlman, the virtual workshop will teach participants how to build a larger audience of quality connections, fix online issues that may damage credibility, create a content plan to navigate today’s uncertainty and prepare for getting back to business.  

The webinar is the third in SEMA’s four-part Shifting Gears: Back to Business series that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever before.

Register today.

Details about the fourth webinar scheduled for September 2, recorded sessions of previous webinars, and resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.

By Jay Carpio

The SEMA Video Archives is about re-living special moments in our industry’s history. From interviews with industry legends to SEMA Show recaps and more, these videos offer viewers a chance to watch our SEMA Family doing what it does best—working hard, pushing the limits and having a little bit of fun, too.

This week’s video features interviews with Battle of the Builder contestant Christian Borucki and legendary builder Bobby Alloway unveiling his project at the 2015 SEMA Show.

By Ashley Reyes

Created to celebrate accomplishments from the previous fiscal year, each award represents the winner’s commitment to excellence for 2020 and acknowledges a year of hard work and perseverance.

SEMA members have until August 14 to submit their nominations for the prestigious SEMA Industry Awards. Created to celebrate accomplishments from the previous fiscal year (July 1, 2019 to June 30, 2020), each award represents the winner’s commitment to excellence for 2020 and acknowledges a year of hard work and perseverance.

Do you know of a company or a person who has made a significant impact on the specialty-equipment market industry within the past year? Nominate them for one of the following SEMA Industry Awards:

• Person of the Year
• Manufacturer of the Year
• Rep Agency of the Year
• Warehouse Distributor of the Year
• Gen-III Innovator of the Year

“The SEMA Industry Awards are presented to a highly distinguished group of people and companies who have demonstrated proven contributions, leadership and integrity,” said Chris Kersting, SEMA president and CEO. "We look forward to recognizing this year’s winners who have helped to inspire and motivate the entire industry to greatness."

To nominate an honoree and learn more about the SEMA Industry Awards, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.