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Comparing SEMA360 to the SEMA Show

By Della Domingo

Instead of staying at a hotel and packing comfortable shoes, buyers will want to prepare for SEMA360 by setting up their work stations with a comfortable chair and fully charged computer. Taking place 100 percent online, SEMA360 is not meant to be a replacement for the in-person SEMA Show that takes place in Las Vegas.

SEMA360 is, however, a great option for manufacturers and buyers looking for a trade-only environment that is focused on new products, feature vehicles, educational seminars, and bringing industry professionals together to do business. 

Here are some similarities and differences between the SEMA Show and SEMA360.


SEMA Show: Manufacturers exhibit in physical booths that are eye-catching and often include booth vehicles and product demonstrations. 

SEMA360: Manufacturers will have Showcase pages where images and videos of projects vehicles and product demonstrations will be available. Manufacturers will also have staff on hand during recommended hours for live interactions that can be moved into private meetings.

New Products

SEMA Show: Filled with thousands of the newest products in the automotive industry, the SEMA Show New Products Showcase is the No. 1 destination at the in-person event. It helps buyers and media quickly and easily identify the best new products that are relevant to their businesses. 

SEMA360: Attendees will enjoy the same great features and benefits of New Products Showcase. Products will be included and include photos and details that can be searched and sorted by market segment.

Feature Vehicles

SEMA Show: Feature vehicles are the eye candy of the SEMA Show, with dazzling sports cars and oversized trucks on display throughout the Las Vegas Convention Center.

SEMA360: Hundreds of feature vehicles will be included in the Builder Showcase, where attendees will find photos and videos highlighting the products in action.  


SEMA Show: The education program is a pivotal component of the SEMA Show, with seminars available to help all attendees with the most challenging issues and topics.  

SEMA360: The world is changing faster than ever, and staying up-to-date on new strategies and skills is more important than ever. The SEMA360 seminar program includes more than 30 sessions that will educate, motivate and inspire the industry to work smarter and succeed.


SEMA Show: With industry professionals from all over the world gathered in Las Vegas, the SEMA Show is the best place for manufacturers, buyers and media to connect and network. From the trade show floor to the restaurants and night life in Las Vegas, there are endless opportunities for building business relationships. 

SEMA360: Through private online sessions, manufacturers can connect with buyers or media through SEMA360. There will also be special receptions for larger groups to network and celebrate the industry.


SEMA Show: For the majority of the industry, attending the SEMA Show requires significant travel and a hotel room.  

SEMA360: Participation is possible from anywhere that has Internet access.


SEMA Show: Packing for the SEMA Show likely includes comfortable shoes, Chapstick (to ward off the Vegas dry air), a bottle of water, SEMA Show badge and business cards.

SEMA360: No packing necessary, but a dedicated work area with a comfortable chair, fully charged computer, blue light glasses, water and snacks along with the login credentials.


SEMA Show: The SEMA Show is a trade-only event that is not open to the general public. Participants must be employed in the automotive specialty equipment industry.

SEMA360: SEMA360 is focused on the same B2B value and is open only to those working in the automotive specialty equipment industry. The focus of SEMA360 is on doing business and the general public does not qualify to participate.  

Because SEMA360 is a B2B event, attendees may be required to submit qualifying materials and are encouraged to apply early to avoid delays.

Visit to register today.