Holley High Voltage Experience Return to Sonoma Raceway, July 9-10

Holley's High Voltage Experience plugs back into Sonoma Raceway this July 9-10. According to Holley, the inaugural event was a huge success, and the company is looking forward to building up that energy for 2022.

The experience is a full weekend of autocross, drag racing, road course action, vehicle displays, large vendor midway, skidpad and more. The event is designed specifically for the EV community to gather and experience the performance and excitement that EVs have to offer both on and off track.

Participant packages and spectator ticketing are available now at Holley High Voltage Experience.

Eric Lassiter Joins T Sportline as Product Manager

T Sportline announced that Eric Lassiter has joined the company as Product Manager, based at its new Atlanta Georgia facility.
Lassiter has been a gearhead most of his life; starting with motorcycles in grade school and more recently has moved to four-wheels, running an Audi Quattro in various Rallycross events across the country. He most recently worked on the North American Field Marketing team of Oakley, the leader in sports performance eyewear and outdoor products. Previously Lassiter was at local Georgia company Thomson Bike Parts, as design engineer and product manager for their bicycle components.

He got his start in the manufacturing industry as an Aerospace Manufacturing Engineer at Thomson’s aerospace division L.H. Thomson Manufacturing where he was responsible for bringing high-precision machined parts to production for customers like Boeing, Gulfstream and Cessna.

2023 Keystone BIG Show Dates and Location Announced

Keystone Automotive Operations announced it will bring the 2023 BIG Show, its annual customer event, to Aurora, Colorado, at the recently opened Gaylord Rockies Resort & Convention Center, February 10-11, 2023. Boasting a 500,000 sq. ft. convention space where the show will be held, the Gaylord Rockies features premier accommodations, restaurants, and entertainment in a beautifully presented resort setting.

The annual customer-only, business-to-business networking event features receptions, a vast array of automotive aftermarket exhibiter displays, new products, show vehicles and education along with substantial show-only sales and promotions. For more information, visit www.keystonebigshow.com. 

Motul and Emelia Hartford Partner to Develop High-Performance Transmission Fluid

Motul announced its new High-Torque DCTF fluid for use in high-performance Dual-Clutch Transmission (DCT) equipped vehicles. The 100% synthetic Ester-based lubricant was specially engineered to withstand greater torque levels from the most demanding applications.

The High-Torque DCTF fluid began its initial development on the circuits of Japan with racing teams from the Super GT series. As development continued, Motul’s laboratory desired data of the High-Torque DCTF fluid under extreme stress and sent an early formula in a “top secret” container to content creator and record-breaking car builder Emelia Hartford for use in her highly-modified C8 Corvette. Pushing the limit of her Corvette, Hartford tuned the engine to 1,400 horsepower and 1,100 lb-ft of torque, allowing the twin-turbocharged Corvette to tear through the quarter-mile in 9.36 seconds at 147 mph, making it the fastest C8 Corvette recorded at that time.

The insights gained from this outing provided substantive information. Comparing the used fluid samples from the OEM Dual-Clutch Transmission fluid to the high-torque samples from Emelia’s Corvette, Motul was able to further optimize the commercial product for its launch.

“It was incredible honor to be a part of the testing and development for Motul,” said SAG-AFTRA actress and record-breaking car builder Emelia Hartford. “Never in a million years did I think I’d be working with a leading motorsport company to test some of their forthcoming oil on the world’s fastest C8 Corvette.”

RelaDyne Acquires Orange Line Oil Company Inc.

RelaDyne has acquired Orange Line Oil Company Inc., a bulk oil wholesaler and distributor serving the southern California region.

Founded in 1970 in Pomona, California, as a wholesale distributor of lubrication products, Orange Line Oil Company has emerged to be one of the largest bulk motor oil distributors in California. This acquisition will expand RelaDyne's distribution capabilities in the southern California area, increasing route density and automotive focus within the region.

RelaDyne continues to be the "Acquirer of Choice" in the lubricants, fuel, and reliability services industry. "Our relationship with Orange Line Oil Company and their leadership team dates back many years and was built on trust and transparency. This acquisition represents the third investment in the state of California in less than two years and continues RelaDyne's execution of our West Region expansion strategy," said David Schumacher, RelaDyne VP of Business Development. "The combination provides another avenue for RelaDyne to continue to invest in sustainable growth markets while expanding our existing distribution and reliability services capabilities in one of the largest markets in the country."

By Ashley Reyes

SEMA member manufacturers are the heart of producing great products for the automotive aftermarket. Their impact spreads far beyond just making cars more appealing. Manufacturers encourage innovation, competitiveness, create jobs, and promote economic growth.  

Nominations for the 2022 SEMA Manufacturer of the Year are now being accepted to recognize an outstanding manufacturer that has made a significant and positive impact on the automotive specialty-equipment industry.    

Submitting a nomination is the best way to honor manufacturing excellence and support your favorite manufacturing brand or company that has helped the association and industry as a whole, The ideal nominee should exhibit a high degree of corporate responsibility, forward-thinking business practices and continuous innovation of process and products.

Candidates should be nominated for their outstanding contributions during the past 12 months corresponding with the SEMA fiscal year, July 1, 2021–June 30, 2022. The award winner will be announced and celebrated at the 2022 SEMA Show Kickoff Breakfast in Las Vegas in November.  

SEMA Person of the Year, Channel Partner of the Year, and Gen-III Innovator nominations are also being accepted at www.sema.org/awards.

By Ashley Reyes

As founder of Girl Gang Garage, Bogi Lateiner is a name that many in the industry know. Her mission of encouraging women to enter the automotive trade by providing learning opportunities and fostering connections has spread far and wide, inspiring many women to pursue a career in the field.  

SEMA members will have the chance to engage with Lateiner live, and join her for a candid discussion on being a female tradeswoman during the SEMA Businesswomen’s Network’s Facebook and Instagram live chat on Wednesday, July 6 at 12:00 p.m. PT.

Lateiner has been a professional automotive technician her entire adult life and founded Girl Gang Garage with a dream to create a community-focused business that encourages open exploration, hands-on training and initiatives, and connections between women working in the industry. Now a namesake shop, Girl Gang Garage elevates, encourages and champions the entry and advancement of women in the automotive and skilled tech industries.

Lateiner is also the host the Automotive TV show “All Girls Garage,” an industry spokesperson, teaches women’s car care classes, and performs shop evaluations for independent repair shops across the country. Tune in to the live chat on July 6 to tap into her expertise.

Live Chat location: SBN Facebook page and SBN Instagram live @sbn_sema.

By Ashley Reyes

Quincy Freeman is the SEMA Future Leaders Network’s (FLN) newest spotlight member. Freeman is the owner of Cue Anthony Racing, an online resource that identifies, sources and delivers automotive aftermarket and high-performance parts. Get to know what keeps him in the industry in his interview with SEMA below.

SEMA: What is the best advice you have ever received?

Quincy Freeman: Although this was not said to me directly, the sentiment is clear. I quote Denzel Washington’s portrayal of Frank Lucas in the movie ‘American Gangster’: “The most important thing in business is honesty, integrity, hard work...family...never forgetting where we came from…” I believe honesty, integrity and hardwork are the arrows in my quiver that will guide and plant me dead center on my bullseye to success in the automotive aftermarket.

SEMA: What keeps you in the industry?

QF: The desire to win and be a leader keeps me in the industry. Being able to actually say, confidently, that I came up with a goal on my own and executed it to a success or to a failure keeps me going. The desire to inspire a young black man or woman to pursue his or her dreams despite all keeps me forward-focused. I want to be successful in retail e-commerce so that I can stand firmly and speak loudly that a young black person can do anything they set their mind to. I live by the words of Theodore Roosevelt’s “Daring Greatly:” It is not the critic who counts; nor the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

SEMA: Where can you be found on a Saturday?

QF: On any given Saturday you can likely find me at a local but new restaurant chowing down. I have a deep passion for food and culinary expression, so I try to spend as much time indulging as I can. Alongside technology and the automotive aftermarket, food may very well be my next biggest passion.

SEMA: How do you prepare for an important meeting?

QF: I’m usually a very confident person, so when I prepare to go into a meeting, I wear that confidence as a badge of honor. I ensure that I am prepared for the questions that may be asked, I have solutions for the problems that may need solving, and most importantly I aim to keep both as simple as possible. I do not want to convolute a situation with broad ideas and grand gestures, straightforward and simple are the keys to proper preparation.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

QF: The industry leader I would love to have lunch with is Sage Thomas, also known as Donkmaster. Despite being from Los Angeles, I have always admired and loved what box Chevys on big tires have done for drag racing. It is not something that you see very much here on the west coast. I have watched Donkmaster and donk races on Youtube for many years, and this year Donkmaster’s achievements really spoke to me. I was very proud and excited to see a fellow black man excel in the industry and that has encouraged me to keep striving.

If you are a current FLN member, fill out an FLN member spotlight form. Selected candidates may be featured on FLN’s social media, SEMA News and FLN member updates.

By Ashley Reyes

Shop managers/owners, technicians and installers often learn how to work with products through manuals and even online training videos. It’s rare for installers to get face-to-face time with manufacturers who can answer technical and sales questions.

The upcoming SEMA PRO Installer Training is a unique event where installers will receive training directly from accessory manufacturers. Shop owners will also network and learn from other shop owners and sales personal throughout the area.  

Held in conjunction with the Professional Restylers Organization (PRO) General Membership Meeting at Auto Image in Plainwell, MI on August 18, 2022, the event will feature training from the following manufacturers and products:  

• Katzkin: Leather and Cooled Seats 
• Llumar: Paint Protection Film and Tint 
• Brandmotion: 12Volt ADAS
• Voxx: 12VOLT Entertainment
• Champion Auto: Sunroof

Unlike learning and networking in a typical trade show environment, the PRO Installer Training allows for intimate conversations where shop owners can grow their team’s knowledge at no cost, resulting in lower company expenses and higher ROI. Learn more and register here.

By Ashley Reyes

Nominations are open for the 2022 SEMA Council and Network awards at www.sema.org/cn-awards.

SEMA Council and Network awards are a significant component of the council and network program and provide members the opportunity to shine a light on the individuals and companies leading the charge in their aftermarket segments. From CEOs to managers and those in mid- and entry-level careers, it’s critical for all those in the industry to have an input in the nomination process to ensure that no one who deserves to be recognized goes unnoticed.

Nominating is also the best way to show appreciation to the employees, colleagues, friends and peers making positive impacts on the industry, and enter them for a chance to be recognized at the 2022 SEMA Show. Nominations are open for the following awards until July 29:

• Automotive Restoration Market Organization (ARMO): Business of the Year, Person of the Year
• Future Leaders Network (FLN): Vanguard Award, Professional of the Year Award
• Hot Rod Industry Alliance (HRIA): Hall of Fame, Industry Recognition Award, Business of the Year
• Motorsports Parts Manufacturers Council (MPMC): Hall of Fame *awarded at the Performance Racing Industry (PRI) Show
• Professional Restylers Organization (PRO): Manufacturer of the Year, Nat Danas Person of the Year, Restyler of the Year, Jim Borré Lifetime Achievement Award
• Truck & Off-Road Industry Alliance (TORA): Hall of Fame, Retailer of the Year, Jessi Combs Ambassador of the Year
• Wheel & Tire Council (WTC): Hall of Fame

By SEMA Washington, D.C., Staff

The U.S. Senate passed Senate Resolution 690 (S. Res. 690) at the request of SEMA recognizing July 8, 2022 as Collector Car Appreciation Day (CCAD). A similar resolution was introduced in the U.S. House of Representatives (H. Res. 1201). The date marks the 13th commemoration of what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

The two resolutions were introduced by co-chairs of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus. S. Res. 690 was sponsored by Senate Co-Chairs Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC) while House Co-Chair Rep. Bill Posey (R-FL) sponsored H. Res. 1201. These Congressional leaders are strong advocates for the automotive hobby in Washington, D.C. The Caucus is an informal, non-partisan member organization that pays tribute to America’s ever-growing love affair with the car and motorsports.

Automotive businesses and enthusiasts are encouraged to take part in this year's CCAD celebration by planning or participating in events in their community. The SEMA Action Network (SAN) maintains the official event list to commemorate the day, which includes car shows, cruise-ins and parades nationwide. If you or someone you know is hosting a vehicle-related gathering in July—whether public or private—submit the details on the SAN website if you haven't done so already! Those planning live gatherings and virtual celebrations (online event, livestream, digital gallery, etc.) are welcome to provide details for official inclusion.  

Check out the video PSA featuring TV personality Courtney Hansen. Please share it using the following link: https://youtu.be/_W09BQ6T19Q.

Download the official logo and flyer from the CCAD homepage and help promote this special day.  Post on social media using the hashtag #CCAD and tag the celebration's Facebook fan page (@CollectorCarAppreciationDayCCAD).

CELEBRATE THE HOBBY YOUR WAY!

• ATTEND an official vehicle-inspired event or web-based celebration.
• HOST your own safety-minded gathering, club meeting or online gallery.
• Promote a HOLIDAY SALE at your business in-store or online.
• INVITE partnerships with nearby enthusiast-related groups if possible.
• DRIVE your special ride—new or old—whatever the destination.

By SEMA Washington, D.C. Staff

The Federal Trade Commission (FTC) announced it has taken action against Harley-Davidson for claims that it was using illegal warranty terms that restricted consumers' choices, cost consumers money, and undercut independent repair shops. The FTC's complaints charge that the company was imposing illegal warranty terms that voided customers’ warranties if they used aftermarket parts or took their motorcycles to be repaired anywhere other than at an authorized dealer. The FTC took a similar action against Westinghouse outdoor generator maker MWE Investments, LLC.

The Magnuson Moss Warranty Act protects consumers' choice by making it illegal to void a warranty or deny coverage due to the mere presence of an aftermarket replacement or specialty part, or because a repair or part installation has been performed by an independent shop (unless the original manufacturer provides the service or part for free). The FTC has the authority to take action against companies that violate the Magnuson Moss Warranty Act. The action against Harley-Davidson includes prohibiting further violations, requiring language in their warranty that recognizes consumers’ right to repair, and requiring dealers be alerted to compete fairly with independent repair shops.

The FTC has become increasingly focused on right to repair issues, last year releasing a "Nixing the Fix" report that was highly critical of anti-competitive repair restrictions. In a press release regarding the action against Harley-Davidson, Samuel Levine, Director of the FTC's Bureau of Consumer Protection said, "Consumers deserve choices when it comes to repairing their products, and independent dealers deserve a chance to compete…other companies that squelch consumers' right to repair should take notice."

While the Magnuson Moss Warranty Act helps provides consumer protections against voiding the vehicle warranty merely because the vehicle has been modified, SEMA has joined many other organizations representing the automotive aftermarket in urging the U.S. Congress to enact the REPAIR Act. The legislation would require automakers to provide access to the tools and information needed for the independent aftermarket to service, repair, and modify vehicles. The legislation is needed to address new technological changes such as the ability to recalibrate Advanced Driver Assistance Systems (ADAS) as vehicles are repaired or modified.

To view the FTC action click here.

For further details, contact Caroline Fletcher at carolinef@sema.org.

By SEMA Washington, D.C., Staff

As part of SEMA's campaign to pass the RPM Act, SEMA CEO Mike Spagnola recently traveled to Washington, DC, to meet with members of Congress who are integral to the legislative process on the bill and urge key members of Congress to move the RPM Act.

With strong legislative support from over 155 members of Congress and unprecedented grassroots advocacy from industry members and enthusiasts, the RPM Act is well positioned to be passed into law this year. However, the bill must still be voted on to become law.

To help get the bill over the finish line, Spagnola met with key elected officials, including strong bill supporters and members who are best positioned to shape automotive policy. Specifically, Spagnola met with the following lawmakers about the RPM Act:

Sen. Shelley Moore Capito (R-WV), an RPM Act cosponsor and Ranking Member on the Senate Environment and Public Works Committee

Sen. Mark Kelly (D-AZ), RPM Act cosponsor & Member of the Senate Environment and Public Works Committee

Rep. Cathy McMorris Rogers (R-WA), the senior Republican on the Energy & Commerce Committee

Rep. Debbie Dingell (D-MI), one of the strong voices on automotive issues on the E&C Committee. Rep. Dingell’s new district will include Plymouth, MI, which is home to SEMA’s Detroit Garage.

• Mike Thompson (D-CA), an RPM Act cosponsor and the Chairman of the Congressional Motorsports Caucus
• Sen. Maggie Hassan (D-NH), an RPM Act cosponsor

"We had very productive meetings with some of the most important lawmakers in the automotive policy space last week," said Spagnola. “The momentum for passing the RPM Act is building, and the progress we are making is in no small part thanks to the phone calls and letters SEMA members, the racing community, and automotive enthusiasts have made to Congress. Now is the time to keep our foot on the gas and continue to remind lawmakers that they must pass the RPM Act before the November election. It is time that Congress delivers for the men and women in our community and protects the right to convert and sell parts for race vehicles.”

The RPM Act (H.R. 3281/S.2736) is a bill that would protect the future of racing by clarifying in federal law that it is not illegal to modify and convert a street vehicle into a dedicated race vehicle. The House and Senate must pass the RPM Act by Jan. 3, 2023, in order for it to become law during the 117th session of Congress. Business and enthusiasts are urged to continue to reach out and contact their legislators at www.saveourracecars.com, and push for passage of the RPM Act this year.

Congress will be in session in July before the House and Senate go into recess during the month of August, which makes it the perfect time to invite lawmakers to the racetrack or your business. Hosting members of Congress when they are back in their district is one of the best ways to advocate for the RPM Act. SEMA staff stands ready to help facilitate these visits. If you would like to host your lawmakers, please contact erics@sema.org.

By SEMA Editors

The deadline to update exhibitor information for the printed 2022 SEMA Show Directory is August 19. Exhibitors will receive the first of four emails Wednesday, June 29, allowing updates to their directory listing for both the online and print versions.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660 if you do not receive an email to update your directory listing.

Click here for a complete listing of 2022 SEMA Show deadlines.