Thu, 09/10/2026 - 06:52

By SEMA News Editors

Harley Davidson at the SEMA Show

 

The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show's expanded Powersports, Side-by-Side and Lifestyle section. The addition of Harley-Davidson highlights the growing significance of powersports within the aftermarket industry and brings one of the world's most recognized motorcycle manufacturers to the SEMA Show.

Harley-Davidson joins a growing roster of exhibitors that includes Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance, signaling strong industry support for the expanded section. Created to connect manufacturers, buyers, builders, retailers, distributors and other industry professionals across the powersports market, the section will showcase the latest innovations in performance parts, accessories, customization and related technologies. Placing the Powersports section adjacent to the Trucks and Off-Road section reflects the strong crossover between the two markets, making it easier for businesses serving both segments to discover new products, connect with suppliers and identify emerging trends.

"The addition of Harley-Davidson brings an iconic name and a passionate enthusiast base to the SEMA Show's Powersports section," said SEMA Vice President of Events Tom Gattuso. "Harley-Davidson has helped shape motorcycle culture for generations, and its participation reinforces the strong connection between powersports and the automotive aftermarket. We're seeing tremendous interest from leading brands, and this section will give attendees a front-row seat to the innovations shaping the future of powersports."

Attendees will be able to explore the latest in powersports vehicles, side-by-side platforms, suspension systems, performance upgrades, accessories and lifestyle products, along with emerging technologies designed to enhance durability, capability and rider experience. The section continues to grow rapidly, offering a comprehensive look at innovations driving both recreational and utility-focused segments.

The connection between powersports and automotive enthusiasts is reinforced by findings from the annual SEMA Market Report, which found that more than half (54%) of automotive accessorizers own at least one recreational vehicle or powersports product. The report also shows that automotive accessorizers are more likely than non-accessorizers to own recreational equipment that commonly drives towing, hauling, and utility accessory purchases, including ATVs, UTVs, motorcycles, RVs, trailers and other outdoor recreation vehicles.

According to the report, powersports owners are heavily represented among automotive accessorizers, with significant ownership rates for products such as ATVs (15%), UTVs/side-by-sides (8%), off-road motorcycles (8%) and on-road/dual-purpose motorcycles (7%). This substantial overlap highlights the natural crossover between the automotive aftermarket and powersports markets, creating opportunities for brands that serve both enthusiast communities.

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience Nov. 3–6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting sustained growth across the aftermarket.

In addition to this new section, the 2026 SEMA Show will feature strong participation across performance, trucks, collision repair, mobile electronics, tools and equipment, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket innovation.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders, which now includes the Bike Builder Shootout and FutureTech Studio, all offering insight into the trends and technologies influencing the next generation of vehicles, on-road and off.

The 2026 SEMA Show will take place November 3–6 in Las Vegas as part of the broader "SEMA Week" experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com

Tue, 09/08/2026 - 14:44

By SEMA News Editors

Image
SEMA industry honors
One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

The SEMA Show is where the specialty-equipment market comes together. This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors.

Secure your place at an unforgettable evening celebrating the people, companies and innovators driving the industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, the evening puts the spotlight on those making a lasting impact.

It's more than an awards ceremony, though. The evening begins at 6:00 p.m. PT with a cocktail reception, giving guests the opportunity to connect with peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar. At 7:30 p.m. PT, take your seat as some of the industry's biggest names are recognized on stage.

Get Tickets to One of the Biggest Nights of SEMA Week

For just $50, attendees can be part of one of the most anticipated nights of the 2026 SEMA Show. Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration, with additional exhibitor tickets available for $50 each.

Attendees may purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. 

Seating is limited, so don't miss your chance to dress up, raise a glass and celebrate the people who make the automotive aftermarket what it is.

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

  • 6:00 p.m. PST––Cocktail Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
  • 7:30 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive aftermarket world.


SEMA Industry Honors Ticket Information

  • Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
  • Attendee tickets are available for $50 each.
  • All tickets include hors d'oeuvres and access to an open bar throughout the evening.

 


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com or view the 2026 SEMA Show floorplan

SEMA Fest has been confirmed for Friday, November 6. Learn more and purchase tickets at semafest.com.  

 

Tue, 09/08/2026 - 12:15

By Ashley Reyes

SEMA ARMO JCCS

 

The SEMA Automotive Restoration Market Organization (ARMO) is excited to announced that it will host a booth at the Japanese Classic Car Show (JCCS) on Saturday, October 3, at Marina Green Park in Long Beach, California

Recognized as the premier gathering for kyusha enthusiasts and fans of classic Japanese automobiles, JCCS celebrates the vehicles, craftsmanship and culture that continue to inspire generations of enthusiasts worldwide. As part of its ongoing commitment to preserving automotive heritage and supporting the restoration industry, ARMO will be on-site to connect with attendees and share valuable industry resources.

Attending JCCS? Visit the ARMO Booth to:

  • Connect with ARMO leaders, industry professionals and enthusiasts who are passionate about the craftsmanship, culture and legacy of Japanese vehicles.
  • Discover resources designed to support restoration shops and manufacturers.
  • Learn how ARMO advocates for and strengthens the automotive restoration industry.
  • Check out the featured booth vehicle, Bob Russell's single-owner, award-winning '73 Datsun 240Z.
     
ARMO Datsun '73 240z.

 

Bob Russell's single-owner, award-winning '73 Datsun 240Z will be featured in the ARMO booth at the JCCS.

 

If you're attending JCCS, be sure to add the ARMO booth to your list of must-see stops and join the movement dedicated to preserving automotive history.

To learn more about ARMO, visit sema.org/armo.

To learn more about JCCS, visit japaneseclassiccarshow.com.

Tue, 09/08/2026 - 11:40

By SEMA News Editors

SEMA Fest The Offspring Jimmy Eat World 311 and The Alive bands
SEMA Fest ticket prices increase after Sunday, September 13. Payment plans are available through October 9.

 

Fans planning to attend SEMA Fest should buy their tickets soon at semafest.com because ticket prices increase after Sunday, September 13

Taking place Friday, November 6, on the SEMA Show campus at the Las Vegas Convention Center, SEMA Fest will close out SEMA Week with a full day of music, motorsports and car culture. The 2026 lineup is headlined by multi-platinum punk-rock icons The Offspring, with Jimmy Eat World, 311 and The Alive also set to take the stage.

Want to spread out the cost? Payment plans for SEMA Fest tickets are available, but the deadline to enroll is October 9.

After September 13, ticket prices rise, so don't wait. Get 2026 SEMA Fest tickets now at semafest.com.

 

From the Show Floor to SEMA Fest

SEMA Fest activation Globe of Death

 

The "SEMA Show Friday x SEMA Fest" ticket bundle lets non-industry members experience a full day of the SEMA Show on Friday, November 6, with "SEMA Show Friday–Public Day" passes.

With the bundle, enthusiasts can explore thousands of custom vehicles, new products and automotive technology from more than 2,000 brands at the SEMA Show. Then, they will head outside for the SEMA Cruise, OPTIMA drifting, the Globe of Death and rare exotics and hypercars from Supercar Saturdays Florida while the music cranks up with live performances from The Offspring, Jimmy Eat World, 311 and The Alive at SEMA Fest.

"SEMA Show x SEMA Fest" ticket bundles may be purchased at semafest.com, with payment plans available. 

One ticket. One full day. From the Show floor to the SEMA Fest stage. Get your tickets before they sell out: semafest.com.

For the latest updates, follow @SEMAFestOfficial on social media or visit semafest.com.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com or visit the Registration Resource Center.   

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

Tue, 09/08/2026 - 10:24

By SEMA News Editors

 

American Off-Road Racing Championship Announces 2027 Race Schedule

American Off-Road Racing Championship UTV.

 

The American Off-Road Racing Championship has officially announced its 2027 race schedule.  

The 2027 season will take competitors across the deserts of Arizona and Nevada, organizers said, beginning with The Parker 400 in January and concluding with the UTV World Championship in December.

The 2027 American Off-Road Racing Championship calendar features seven major events across Arizona and Nevada. The season begins with The Parker 400, January 13–17, in Parker, Arizona, followed by The Mint 400, March 3–7, in Las Vegas. Racing returns to Las Vegas for the Silver State 300, April 21–25, before the Vegas to Reno Legends Rally brings competitors together in Reno, July 28–31. Just two weeks later, the Casey Folks Vegas to Reno "The Other Way" returns August 11–14, followed by the Laughlin Desert Classic, October 13–17, in Laughlin, Nevada. The 2027 UTV championship season will conclude with the UTV World Championship, December 1–5, with the location to be announced.

"This partnership was never about simply combining two organizations," said Matt Martelli, co-founder of UNLTD Off-Road Racing. "It was about bringing together the right people, races, resources and experience to build the championship this sport deserves. After a tremendously successful first year, we're excited about what's ahead for the American Off-Road Racing Championship. Next year, we'll build on the momentum of the first-ever Vegas to Reno 'The Other Way,' relocate the Silver State 300 to the heart of Las Vegas and bring back the UTV World Championship, the event that helped launch and define a generation of UTV racing."

In 2026, the American Off-Road Racing Championship (AORC) took a major step toward unifying and strengthening American desert racing by bringing UNLTD Off-Road Racing and Best in the Desert together under a single championship platform. The inaugural season established a unified points championship, rulebook, class structure, race numbering system, manufacturer competition and new opportunities for racers, teams, sponsors and fans.

"Casey built Best In The Desert around a simple promise: give racers the toughest, best-run events possible and create races they would spend a lifetime chasing," said Bryan Folks, CEO of Best In The Desert. "Today, this championship brings together decades of history and credibility with the production, media, marketing, technology and resources needed to take the sport to the next level. What we've built together in just one year is the solid foundation for greater things coming. I believe my father would be proud of where this is headed."

The 2026 American Off-Road Racing Championship concludes with the Laughlin Desert Classic, October 15–18, in Laughlin, Nevada.  

For more information, visit AmericanOffRoadRacingChampionship.com.

 

Image courtesy of American Off-Road Racing Championship

 

Elsinore Ring Planned as Private 3.2-Mi. Road Course

Elsinore Ring

 

A private motorsports facility planned for Southern California is expected to feature a 3.2-mi. road course, multiple configurations and a dedicated race shop focused on vehicle preparation and competition.

In the AutoWeek story, Said said the planned circuit will be built along the shores of Lake Elsinore, California, near Lake Elsinore Raceway and Skydive Elsinore. He also noted the facility would be approximately 15 minutes up Interstate 15 from BMW of Murrieta, where he is a co-owner.

According to the Elsinore Ring website, the planned circuit is expected to follow FIA Grade 2 specifications and feature 22 turns. Three configurations are planned, allowing portions of the circuit to operate independently for multiple groups.

The track is being designed with technical corners, fast straights, sweeping sections and passing opportunities. According to elsinorering.com, sessions are expected to be organized by driver experience and vehicle category.

Boris Said, the project's founder and visionary, recently spoke with AutoWeek about the project, saying the track is to be called "Elsinorering," a nod to the famed Nürburgring. The project's website currently uses the name Elsinore Ring.

A dedicated race shop is planned to support members' vehicles, with services expected to include maintenance, tire mounting and changes, track preparation and race setup, diagnostics, fabrication and major mechanical repairs. A retail store is also expected to carry racing and safety equipment.

The planned development would also include garage residences and a clubhouse with a restaurant and event center.

The project appears to have support from the city of Lake Elsinore. AutoWeek reported that Gina Gonzalez, the city's director of economic development legislative affairs, said the city appreciates the partnership and the opportunity to showcase Lake Elsinore as the action sports capital of the world.

Finnish architect and motorsports competitor Seppo Mäntylä is listed as architect, while Joseph DeJesus is identified as partner and master developer.

According to the Elsinore Ring website, the project remains in development and is currently building its founding membership list.

For more information, visit elsinorering.com.

 

Image courtesy of Elsinore Ring

 

IMSA, Collegiate Racing Series Jointly Establish National Advisory Board for Motorsports Education

IMSA National Advisory Board for Motorsports Education.

 

IMSA and the Collegiate Racing Series (CRS) today announced the joint establishment of the National Advisory Board for Motorsports Education (NABME), a collaborative effort designed to strengthen the connection between higher education and the evolving needs of the motorsports industry.

As part of the program, IMSA will provide internship opportunities in engineering and partnership marketing for qualified students, subject to IMSA business needs and applicable policies. The inaugural internship recipients will be announced during IMSA's annual State of the Sport presentation on October 1 ahead of the season-ending Motul Petit Le Mans at Michelin Raceway Road Atlanta.

CRS, the "National Championship for Collegiate Motorsports," is a platform that provides students with practical experience through the design, preparation, operation and management of race programs. Other notable colleges and universities participating in CRS include UCLA, University of Florida, North Carolina State University, Purdue University, Rutgers University, University of South Carolina and Texas A&M, among many others.

Together, IMSA and CRS have jointly established NABME to help ensure academic programs more closely reflect the skills, experiences and professional expectations required throughout today's motorsports industry.

"Motorsports continues to evolve at an incredible pace, and developing the next generation of industry professionals is vital to sustaining that growth," said IMSA President John Doonan. "Through NABME, we can help bridge the gap between classroom learning and real-world experience while providing students greater visibility into the diverse career opportunities available throughout our sport."

NABME brings together leaders from across motorsports, including engineering, race operations, manufacturing, safety, marketing and business disciplines, to help guide the development of future industry talent. The effort reinforces IMSA's longstanding commitment to education, experiential learning and workforce development while creating additional pathways for students to gain exposure to the professional motorsports environment.

"Creating meaningful pathways between education and industry has never been more important," said CRS President Jack Hobbs. "By bringing together educators and leaders from across the motorsports industry, NABME will help students gain practical experience, professional awareness and valuable industry connections that can support successful careers throughout the sport."

As universities across the United States continue expanding motorsports-focused academic programs, industry leaders have identified a growing need to better align educational experiences with workforce expectations. NABME was established to address that challenge by fostering collaboration between educators and industry stakeholders while supporting curriculum development, experiential learning opportunities and workforce readiness initiatives.

Central to the effort is the belief that successful preparation for careers in motorsports requires more than technical knowledge. Students benefit from exposure to real-world systems, team environments, regulatory frameworks and the fast-paced decision-making processes that are critical to modern racing operations.

IMSA and CRS leadership will participate in a joint NABME steering committee focused on workforce development, student engagement and long-term program growth. The organizations will conduct quarterly reviews and annual planning sessions to assess progress and identify future opportunities.

NABME's broader objectives include supporting accreditation guidance, curriculum alignment, skills-gap assessments, experiential learning best practices and workforce pathway development. The initiative is guided by principles that include industry relevance, hands-on experience, safety, leadership, collaboration, accessibility and continuous improvement.

Additional updates regarding student participation opportunities and future NABME programs are expected later this year.

For more information, visit imsa.com.

 

Image courtesy of IMSA

Tue, 09/08/2026 - 10:02

By SEMA News Editors

SEMA Show Freeman Webinar 2026

 

Preparing for the 2026 SEMA Show, November 3–6, in Las Vegas, involves more than designing a booth and shipping products. From managing freight and material handling to capturing leads and engaging customers, the right resources can help exhibitors save time, control costs and get more from their Show investment.

To help exhibitors navigate the process, Freeman, the official SEMA Show partner, will host a free live webinar on Monday, September 14, at 1:30 p.m. EDT/10:30 a.m. PDT.

The 2026 SEMA Show Freeman Webinar will be led by Cassandra Cothron, exhibitor education manager for Freeman and SEMA Show management to provide practical guidance on the tools, services and resources available to SEMA Show exhibitors.

The session will cover:

  • Cost-saving tips and resources to help exhibitors manage their Show investment.
  • Material handling and freight services to help simplify the logistics of getting products and materials to the Show.
  • Lead retrieval and customer management solutions to help exhibitors capture and follow up with valuable contacts.
  • New-product promotion strategies to help exhibitors attract attention to their latest offerings.
  • Customer engagement strategies designed to help exhibitors draw attendees into their booths and create meaningful connections.
  • Exhibit-related Q&A, giving exhibitors an opportunity to get answers to their questions from exhibition experts.

Whether you're a first-time exhibitor or a longtime SEMA Show participant, the webinar offers an opportunity to make sure you're taking advantage of the resources available to you before the Show floor opens.

Don't miss this chance to get expert guidance and prepare your exhibit for a successful SEMA Show.

Register for the 2026 SEMA Show Freeman Webinar.

Exhibitors should also frequently check the complete list of deadlines for the 2026 SEMA Show using the Exhibitor Services Manual (ESM) found at semashow.com/esm. The ESM is the one-stop shop for all things related to exhibiting at the SEMA Show and contains everything companies need to know to exhibit like a pro, including deadline and budget checklists.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, visit the Registration Resource Center, or visit the 2026 SEMA Show floorplan

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

Have questions on exhibiting at the SEMA Show? Call SEMA from 9:00 a.m.-5:00 p.m. EDT, Monday through Friday, at 508-743-8571, or email AAPEXSEMA@maritz.com.

 

Tue, 09/08/2026 - 09:32

By Ashley Reyes

WTSBC Student Webinar graphic.

 

College students and emerging professionals will gain insight into the wide range of career opportunities in the automotive aftermarket during an upcoming webinar co-hosted by the SEMA Student Program and the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC). Titled "Beyond the Vehicle: Careers in the Aftermarket," the session will take place on Tuesday, September 15, at 4:00 p.m. PDT/7:00 p.m. EDT on Zoom.

At many colleges and universities, the aftermarket is rarely discussed as a career path. Students may be familiar with vehicle manufacturers but are often unaware of the extensive ecosystem of companies that design, engineer, manufacture, market and sell aftermarket components. This event will address that awareness gap by showcasing the wide variety of careers available in engineering, technology, marketing, business and supply-chain management.

Speakers for this session include Jaxx Liedel, project engineer at Air Lift Company; Mike Malloy, head of business development and industry relations at Turn 14 Distribution; Kelli Oeste, owner and CEO at V8 Speed & Resto Shop and Make It Count LLC; and Bruce Ronning, president and CEO of Coker Tire. Together, they will share their experiences and demonstrate how the aftermarket offers meaningful and innovative career opportunities.

SEMA members are encouraged to share the webinar registration link with students and industry contacts, including automotive organizations, educators and industry advocates who work with students or support automotive education programs.

Registration is available here

Tue, 09/08/2026 - 07:31

By Ashley Reyes

MPMC MTC Graphic.

 

To help motorsports brands build their media pipeline and generate more product awareness, the SEMA Motorsports Products & Media Council (MPMC) will host its 30th Anniversary Media Trade Conference, February 2-4, 2027, in Orlando, Florida.

Open to MPMC, Truck & Off-Road Alliance (TORA) and PRI Show exhibitors, the event offers the most efficient, effective and affordable way for companies to meet one-on-one with media outlets who can promote their company news and products to targeted audiences. 

Why Register for the Conference?

  1. Focused Meetings: Participate in up to 42 uninterrupted, half-hour meetings with journalists, editors, podcasters, photographers and content creators covering the automotive aftermarket.
  2. Expand Your Reach: Identify opportunities for product features, editorial coverage, podcast appearances and more.
  3. Showcase Your Products: Use the included hotel suite as an exhibit space to display products and share marketing materials.
  4. Curated Schedule: Receive a curated meeting schedule in advance of the event.
  5. Networking Opportunities: Attend networking breaks and special after-hours events to further conversations in a relaxed setting.

"The biggest advantage we find coming to the Media Trade Conference is talking directly to influencers and people in the industry," said Gary Nelson of Aldan American. "We can talk to media one-on-one, face to face, and that's nice because you can build a lasting relationship that way. We've met a few influencers at the event that we work with on a regular basis."

Register Before the Deadline

Manufacturer registration for the Media Trade Conference is open to SEMA MPMC, Truck & Off-Road Alliance (TORA) and PRI Show exhibitors until Friday, October 2, at www.mediatradeconference.com.

Thu, 09/03/2026 - 14:10

By SEMA News Editors

Vehicle unveiling at the SEMA Show.

 

With thousands of media from around the world looking for the latest automotive trends, technology and cutting-edge products at the 2026 SEMA Show––November 3-6, Las Vegas––exhibitors can get a jump-start on connecting with journalists, creating brand awareness and preparing for the Show.

Below are free tools, strategies and resources to help exhibitors promote their brands, connect with media and manage important Show logistics:

  • Join a free Freeman webinar, September 14, at 1:30 p.m. EDT/10:30 a.m. PDT: Get expert guidance on the tools and resources available to SEMA Show exhibitors, including cost-saving tips, material handling and freight services, lead retrieval and customer management solutions. The live webinar is once again hosted by Cassandra Cothron, the exhibitor education manager for official SEMA Show partner Freeman. It will also cover strategies for highlighting new products and attracting and engaging customers, with an opportunity to get answers to exhibit-related questions. Register for the 2026 SEMA Show Freeman Webinar here.
  • Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news don't miss out on their story. Posting to the Online Media Center can also generate coverage from SEMA's publications and social media outlets. Post your release at semashow.com/press-release
  • Host a press conference: If your company is announcing a new product or service at the SEMA Show, a press conference could generate additional media interest. Hosting a press conference in your booth offers media the opportunity to learn about your new product at a designated time. Submit a Press Conference Form online through the Exhibitor Dashboard.  
  • Vehicle Reveal (New for 2026): Exhibitors unveiling a vehicle build can submit a Vehicle Reveal Form through their Exhibitor Dashboard to have their reveal included in a list shared with media.  
  • Tell your social media followers: Promote your presence with free graphics, copy templates, logos and press release tools––all sized and ready to post at semashow.com/digital-tools.
  • Create a press release or press kit: It's never too early to begin working on a press release or press kit to distribute at the SEMA Show. In addition to having press kits available to reporters in your booth, exhibitors can place physical press kits and releases in the SEMA Show Media Center, located in Room S219, on the Skybridge between South and Central Halls, at no cost.

Want even more resources? The Exhibitor Service Manual at semashow.com/esm has everything an exhibitor needs to maximize ROI at the SEMA Show.

Have public relations questions? Contact the SEMA Show Public Relations team at pr@sema.org.  

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, visit the Registration Resource Center, or visit the 2026 SEMA Show floorplan

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

Thu, 09/03/2026 - 12:42

By Ashley Reyes

ETTN Career Fair Graphic

 

SEMA member companies are invited to participate in an upcoming career fair that will connect employers with the next generation of engineering talent.

Taking place Saturday, September 26, from 1:00-4:00 p.m. ET at the SEMA Garage Detroit, the SEMA Emerging Trends & Technology Network (ETTN) Career Fair is designed to connect automotive aftermarket businesses with engineering students who are actively exploring career opportunities in the industry.

Now in its fourth year, the ETTN Career Fair at the SEMA Garage Detroit has built a strong reputation for helping companies connect with qualified engineering students. Whether companies are looking to fill current openings, build a talent pipeline for future growth or increase awareness of career opportunities within their organization, the event provides a valuable platform for engagement.

In addition to hosting a table at the career fair, participating companies will have the opportunity to tour the SEMA Garage and learn more about the tools, technology and services available to help bring products to market faster.

Participation is free for SEMA member companies. Secure a spot.