By Douglas McColloch

Due to COVID-19, retailers are adjusting to variation in consumer foot traffic, developing new ways to maintain their customer relationships, and marketing to take advantage of growing consumer interest in online purchasing.

The sudden outbreak of the COVID-19 novel coronavirus has forced many companies to alter and adjust their existing business models. Brick-and-mortar retailers are adjusting to a reduction in consumer foot traffic, companies are developing new ways to maintain their customer relationships, and marketing and advertising strategies are being refocused to take advantage of a growing consumer interest in online purchasing.

We spoke about these subjects with Dr. Kim Saxton and Dr. Todd Saxton, professors at the Kelly School of Business at Indiana University, who offer practical advice for businesses to best anticipate and adapt to shifts and uncertainties in the marketplace. The following are excerpts from our interview, edited for clarity and length.

SEMA News: Among our member companies, point-of-sale retail transactions account for about two-thirds of total sales. For companies that are going to be impacted by reduced foot traffic, what are some policies and procedures they can put in place right now to help get them through the next six months?

Kim Saxton: Essentially, as business becomes more online, the key is to test more customer data. Now is a great time to go through your sales records, particularly if you have downtime, and identify who this group of really loyal customers are. Try and look at their shopping history and ask, what kinds of things do they buy? How can I reach out to them if they can’t come to the store? We don’t know how long this [COVID-19 outbreak] is going to go on, but people are starting to want entertainment. Is there a way that you could help them pursue their passion while they’re stuck at home?

Todd Saxton: We’re seeing a lot of businesses going through what we call “crossing the chasm” as it applies to their business model. Now is a time that, by necessity, these kinds of traditional patterns and shopping habits are changing and moving from being just a minority of the market to being the mainstream way that business gets done. And unfortunately, this is not likely to be a scenario where the light switch goes on one day and everybody starts walking into retail stores again.

SN: Many of our member companies rely heavily on a customer base with a healthy amount of disposable income. So when consumers begin to pare back spending on their hobbies and focus instead on necessities like food and medicine, what steps can a company take to keep their customers engaged?

KS: There are likely two consumer markets here: Do-it-yourselfers (DIY) and hobbyists. The DIYers are probably more price-driven, and there’s probably not much more you can do for them right now. But at the higher-income end of the hobbyist group, though, now is a great time to reach out because people can’t do anything on the weekends, for example. During the work week, they might be pretty busy, but on the weekends they can’t do anything.
Then you get that middle-income group of hobbyists who don’t have a tremendous amount of disposable income. So what’s the $50, $100, $200 product package that you can offer them instead of a $1,000 package? How can you repackage your product line so it will appeal to them? Another thing to think of is, car dealers aren’t selling because they’re “non-essential” businesses, but car servicing businesses are still open. So if it’s possible, now would be a great time to reach out to those businesses.

SN: How valuable is advertising in this economic climate? Given the likelihood of short-term economic contraction, should some businesses just pull back on marketing and advertising and try to ride out the storm until conditions improve?

KS: If you know who your customers are and you have their home addresses, direct mail in times like this can be successful because it’s inexpensive and you can even print it yourself. Also, for some people, mail used to be a bother, but now it might be one of the few inputs of the day that you have if you’re quarantined.

TS: Advertising-as-usual is not going to be effective. It has to be targeted. People are hungry for feel-good stories about how companies are making changes to better serve their customers during the current crisis. Companies are leveraging that into advertising and reaching out to local media. When you’re doing something to help people, it’s something that we see getting a lot of traction.

SN: A lot of our member companies—particularly the smaller ones—rely heavily on Facebook and other social media pages. How effective is social media as an advertising and marketing tool given the situation we’re in now?

KS: Extremely, they should definitely be active in social media, Facebook and Instagram in particular.

SN: Some of our members are retooling on the fly to help produce various medical supplies like ventilators, masks and face shields to help fight the pandemic. Could this sort of “product diversification” be something that we should think about integrating into our business model going forward?

TS: Again, this could be a “crossing the chasm” moment, but it’s a major pivot in terms of resources and capability as a longer-term strategy. On the other hand, if there’s a compatibility with your manufacturing capacity and human capacity and you realize it’s a good fit, then that’s something that could be a sustainable part of your business.

KS: It seems that we’re going to want to have more manufacturing of these products in the United States going forward. So having that capability, if it can be managed by the organization, is not a bad idea. And you should tell people about it right now through social media, on your website, with emails to your customers.

SN: Fast forward until we see that business is returning to normal. I’m working on recovering my business, or the local shop in my neighborhood went out of business, and I want to start up a new shop in place of it. What lessons from today should I take to be best prepared for unexpected events in the future?

TS: We would encourage particularly small businesses, with limited resources, to think of “concentric circles.” Who are your closest stakeholders, who are the people that are going to be supporting you? Maybe buy them gift cards or reward them by making them part of your “first wave” of reopening. If you’ve done things like setting up a really good customer-relationship management program during the leaner times, in times when you have more capacity you can broaden that messaging to your next wave of prior customers.

KS: You cannot move forward today without sophisticated online marketing. I think sometimes smaller companies think that it’s too hard or it’s not necessary. But only a Facebook page is no longer good enough for business. You have to have a website. There are types of website building software that are pretty easy to use. If you have a store, Shopify is an e-commerce site that lets you do it all yourself. People now are going to buy in a multi-modal way, and some people will want to walk into a store. Some people will want delivery. Some people are going to want to do the whole thing online and never talk to anybody. So you’ve got to be ready for all of that.

Sources:

Based in Indianapolis, Dr. Kim Saxton and Dr. Todd Saxton are professors at the Kelly School of Business at Indiana University and co-authors of The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups. They can be reached through their website, www.titaniceffect.com. 

By Douglas McColloch

Due to COVID-19, retailers are adjusting to variation in consumer foot traffic, developing new ways to maintain their customer relationships, and marketing to take advantage of growing consumer interest in online purchasing.

The sudden outbreak of the COVID-19 novel coronavirus has forced many companies to alter and adjust their existing business models. Brick-and-mortar retailers are adjusting to a reduction in consumer foot traffic, companies are developing new ways to maintain their customer relationships, and marketing and advertising strategies are being refocused to take advantage of a growing consumer interest in online purchasing.

We spoke about these subjects with Dr. Kim Saxton and Dr. Todd Saxton, professors at the Kelly School of Business at Indiana University, who offer practical advice for businesses to best anticipate and adapt to shifts and uncertainties in the marketplace. The following are excerpts from our interview, edited for clarity and length.

SEMA News: Among our member companies, point-of-sale retail transactions account for about two-thirds of total sales. For companies that are going to be impacted by reduced foot traffic, what are some policies and procedures they can put in place right now to help get them through the next six months?

Kim Saxton: Essentially, as business becomes more online, the key is to test more customer data. Now is a great time to go through your sales records, particularly if you have downtime, and identify who this group of really loyal customers are. Try and look at their shopping history and ask, what kinds of things do they buy? How can I reach out to them if they can’t come to the store? We don’t know how long this [COVID-19 outbreak] is going to go on, but people are starting to want entertainment. Is there a way that you could help them pursue their passion while they’re stuck at home?

Todd Saxton: We’re seeing a lot of businesses going through what we call “crossing the chasm” as it applies to their business model. Now is a time that, by necessity, these kinds of traditional patterns and shopping habits are changing and moving from being just a minority of the market to being the mainstream way that business gets done. And unfortunately, this is not likely to be a scenario where the light switch goes on one day and everybody starts walking into retail stores again.

SN: Many of our member companies rely heavily on a customer base with a healthy amount of disposable income. So when consumers begin to pare back spending on their hobbies and focus instead on necessities like food and medicine, what steps can a company take to keep their customers engaged?

KS: There are likely two consumer markets here: Do-it-yourselfers (DIY) and hobbyists. The DIYers are probably more price-driven, and there’s probably not much more you can do for them right now. But at the higher-income end of the hobbyist group, though, now is a great time to reach out because people can’t do anything on the weekends, for example. During the work week, they might be pretty busy, but on the weekends they can’t do anything.
Then you get that middle-income group of hobbyists who don’t have a tremendous amount of disposable income. So what’s the $50, $100, $200 product package that you can offer them instead of a $1,000 package? How can you repackage your product line so it will appeal to them? Another thing to think of is, car dealers aren’t selling because they’re “non-essential” businesses, but car servicing businesses are still open. So if it’s possible, now would be a great time to reach out to those businesses.

SN: How valuable is advertising in this economic climate? Given the likelihood of short-term economic contraction, should some businesses just pull back on marketing and advertising and try to ride out the storm until conditions improve?

KS: If you know who your customers are and you have their home addresses, direct mail in times like this can be successful because it’s inexpensive and you can even print it yourself. Also, for some people, mail used to be a bother, but now it might be one of the few inputs of the day that you have if you’re quarantined.

TS: Advertising-as-usual is not going to be effective. It has to be targeted. People are hungry for feel-good stories about how companies are making changes to better serve their customers during the current crisis. Companies are leveraging that into advertising and reaching out to local media. When you’re doing something to help people, it’s something that we see getting a lot of traction.

SN: A lot of our member companies—particularly the smaller ones—rely heavily on Facebook and other social media pages. How effective is social media as an advertising and marketing tool given the situation we’re in now?

KS: Extremely, they should definitely be active in social media, Facebook and Instagram in particular.

SN: Some of our members are retooling on the fly to help produce various medical supplies like ventilators, masks and face shields to help fight the pandemic. Could this sort of “product diversification” be something that we should think about integrating into our business model going forward?

TS: Again, this could be a “crossing the chasm” moment, but it’s a major pivot in terms of resources and capability as a longer-term strategy. On the other hand, if there’s a compatibility with your manufacturing capacity and human capacity and you realize it’s a good fit, then that’s something that could be a sustainable part of your business.

KS: It seems that we’re going to want to have more manufacturing of these products in the United States going forward. So having that capability, if it can be managed by the organization, is not a bad idea. And you should tell people about it right now through social media, on your website, with emails to your customers.

SN: Fast forward until we see that business is returning to normal. I’m working on recovering my business, or the local shop in my neighborhood went out of business, and I want to start up a new shop in place of it. What lessons from today should I take to be best prepared for unexpected events in the future?

TS: We would encourage particularly small businesses, with limited resources, to think of “concentric circles.” Who are your closest stakeholders, who are the people that are going to be supporting you? Maybe buy them gift cards or reward them by making them part of your “first wave” of reopening. If you’ve done things like setting up a really good customer-relationship management program during the leaner times, in times when you have more capacity you can broaden that messaging to your next wave of prior customers.

KS: You cannot move forward today without sophisticated online marketing. I think sometimes smaller companies think that it’s too hard or it’s not necessary. But only a Facebook page is no longer good enough for business. You have to have a website. There are types of website building software that are pretty easy to use. If you have a store, Shopify is an e-commerce site that lets you do it all yourself. People now are going to buy in a multi-modal way, and some people will want to walk into a store. Some people will want delivery. Some people are going to want to do the whole thing online and never talk to anybody. So you’ve got to be ready for all of that.

Sources:

Based in Indianapolis, Dr. Kim Saxton and Dr. Todd Saxton are professors at the Kelly School of Business at Indiana University and co-authors of The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups. They can be reached through their website, www.titaniceffect.com. 

By Ashley Reyes

Mike Brown

SEMA’s New Jumpstart Business Operations Webinar Series kicks off next week with “Making Sure Your Messaging and Tone Are On-Target,” Tuesday, April 28, and “Learning the Positive Lessons from Disruption,” Thursday, April 30. The half-hour webinars, available to all SEMA members free of charge, are the first of a six-course program created to help SEMA-member companies rise above the challenges resulting from the Coronavirus.

Presented by SEMA Education in partnership with Mike Brown, CEO and founder of The Brainzooming Group, the webinars are available to all SEMA-member companies at no cost.

“As members recover from the disruption that has resulted from the Coronavirus, SEMA is committed to providing tools and resources to accelerate the recovery,” said Zane Clark, SEMA senior director of education. “The feedback we’re getting is that there is a need for information to help succeed and adjust to the new normal. Our webinar series is designed to address the most pressing needs of the industry.”

Preregister now for “Making Sure Your Messaging and Tone Are On-Target,” taking place April 28, at 10:00 a.m. (PDT), “Learning the Positive Lessons from Disruption,” taking place April 30, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

By Ashley Reyes

Mike Brown

SEMA’s New Jumpstart Business Operations Webinar Series kicks off next week with “Making Sure Your Messaging and Tone Are On-Target,” Tuesday, April 28, and “Learning the Positive Lessons from Disruption,” Thursday, April 30. The half-hour webinars, available to all SEMA members free of charge, are the first of a six-course program created to help SEMA-member companies rise above the challenges resulting from the Coronavirus.

Presented by SEMA Education in partnership with Mike Brown, CEO and founder of The Brainzooming Group, the webinars are available to all SEMA-member companies at no cost.

“As members recover from the disruption that has resulted from the Coronavirus, SEMA is committed to providing tools and resources to accelerate the recovery,” said Zane Clark, SEMA senior director of education. “The feedback we’re getting is that there is a need for information to help succeed and adjust to the new normal. Our webinar series is designed to address the most pressing needs of the industry.”

Preregister now for “Making Sure Your Messaging and Tone Are On-Target,” taking place April 28, at 10:00 a.m. (PDT), “Learning the Positive Lessons from Disruption,” taking place April 30, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

By Ashley Reyes

Mike Brown

SEMA’s New Jumpstart Business Operations Webinar Series kicks off next week with “Making Sure Your Messaging and Tone Are On-Target,” Tuesday, April 28, and “Learning the Positive Lessons from Disruption,” Thursday, April 30. The half-hour webinars, available to all SEMA members free of charge, are the first of a six-course program created to help SEMA-member companies rise above the challenges resulting from the Coronavirus.

Presented by SEMA Education in partnership with Mike Brown, CEO and founder of The Brainzooming Group, the webinars are available to all SEMA-member companies at no cost.

“As members recover from the disruption that has resulted from the Coronavirus, SEMA is committed to providing tools and resources to accelerate the recovery,” said Zane Clark, SEMA senior director of education. “The feedback we’re getting is that there is a need for information to help succeed and adjust to the new normal. Our webinar series is designed to address the most pressing needs of the industry.”

Preregister now for “Making Sure Your Messaging and Tone Are On-Target,” taking place April 28, at 10:00 a.m. (PDT), “Learning the Positive Lessons from Disruption,” taking place April 30, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

Compiled by SEMA Editors

Truck Hero Inc. to Produce Personal Protective Equipment

Truck Hero Inc. has announced five of the company’s manufacturing facilities have been retooled and are now producing personal protective equipment (PPE). Truck Hero facilities located in Ann Arbor, Michigan; Howe, Indiana; Nashville, Tennessee; Lawrenceville, Georgia; and Yankton, South Dakota, will aid in COVID-19 efforts by producing face masks, face shields, isolation gowns and plastic barriers. This PPE will primarily support frontline healthcare workers in local communities, including Henry Ford Hospital, Lutheran Medical Group, Parkview Medical Group, Northside Hospital Group and FEMA. Truck Hero facility employees and other critical infrastructure workers will also leverage some of the PPE items, such as face masks, for a safe and healthy work environment. Truck Hero and the company’s family of brands are classified as critical infrastructure by the Department of Homeland Security in the Critical Manufacturing Sector of Transportation Equipment Manufacturing to support the needs of the sector and beyond. Many of Truck Hero’s existing products support the transportation equipment needs of law enforcement, medical transport, fire safety personnel and many other critical businesses.

Brian Reese

Brian Reese Joins The Retrofit Source as Chief Executive Officer

The Retrofit Source (TRS) has announced that Brian Reese has joined the company as CEO. He succeeds Matt Kossoff, who will become TRS’ chief product officer and remain on the board of directors. Reese is a veteran automotive industry executive and former CEO of Race Winning Brands. He has more than 20 years of experience fueling premium brands with products and serving customers with best-in-class support in the automotive aftermarket.

Cummins Reaches Agreement With 3M to Manufacture High-Efficiency Particulate Filters

Cummins has reached an agreement with 3M to manufacture high-efficiency particulate filters for use in 3M’s Powered Air Purifying Respirators (PAPRs)—an important piece of equipment for front-line healthcare workers responding to the COVID-19 pandemic. The respirators use a battery-powered blower that sends filtered air into a hood or head top that covers the wearer’s head or face and can provide increased levels of respiratory protection, especially for critical healthcare situations such as aerosol-generating procedures. PAPRs may also be more comfortable to wear for those who need respiratory protection for long periods of time. The partnership has the potential to more than double the current production of filters for 3M’s PAPRs. For the latest information, visit www.cummins.com.

Durasafe Announces Rebranding and Launch of New Website

DuraSafe, a manufacturer of trailering, towing and boating-related locks, unveiled the company’s new look following a complete rebrand and website overhaul. The project marks a new era for the Wisconsin-based organization and will allow consumers to shop for security devices for their boats and trailers and take advantage of DuraSafe’s Keyed-Alike offering. Also included in this rebranding project was an update to the original DuraSafe logo.

GDC Inc. Repurposing Manufacturing Capability to Produce Personal Protection Equipment

Based in Goshen, Indiana, GDC Inc. is a manufacturer specializing in die-cuts, shields, baffles and melt-blown acoustical insulation used by the automotive industry, including GM, Ford, Fiat Chrysler and Tesla. GDC production engineers have recently discovered how to repurpose melt-blown insulation production lines to produce hydrophobic filtration media for surgical masks. This filtration media has the added benefit of being negatively charged to attract microbes and trap them more effectively.

“Our automotive partners reached out for assistance in making surgical masks, and we have been able to provide the filtration media requested by both Ford and GM,” says GDC Director of Sales Andy Kitson. “While the two automotive manufacturers are ramping-up to produce hundreds of thousands of surgical masks, GDC is currently capable of producing enough material for six million masks a day.”

GDC also reached out to local healthcare workers and asked how the company could help meet their specific needs. Within 24 hours, the company created a prototype of a requested face shield.

“Our objective was to meet the needs of local healthcare workers by making an effective, low-cost face shield,” says Kitson, whose company has the current capacity to produce 45,000 such shields a day. “We made a few calls and quickly had an order for 60,000 shields from the State of Indiana. We have responded to the increased demand by securing the additional raw materials necessary to improve our output. We’re now positioned to provide hundreds of thousands of shields to Indiana in the coming months.”

More than 150 GDC employees have been working around the clock, seven days a week, altering production processes to facilitate the manufacture of filtration media and face shields.

VP Hand Sanitizer is available in a variety of container sizes, including 32-oz., 1-gallon, and 5-gallon packaging, as well as 54-gallon drums and 325-gallon totes.

VP Racing Fuels Hand Sanitizer Arms Retailers, Race Tracks and Series for Reopening

VP Racing Fuels Inc. has announced the launch of VP Hand Sanitizer to support the needs of commercial businesses, retailers and race tracks. “In response to the COVID-19 crisis and requests from customers, we’ve expanded our product lines to include a top-quality 80% alcohol antiseptic product,” said Alan Cerwick, VP’s president and CEO. “This step is part of VP’s commitment to helping our customers and channel partners protect their employees and the general public.”

Rules Amendments, Application Extension For Masters of Motors

Due to the COVID-19 pandemic, officials have announced the call to extend the application period for the AMSOIL Masters of Motors Presented by JE Pistons. To ensure engine builders have adequate time to apply and for judges to review all applications thoroughly, the deadline has been extended to May 15. Selected entrants will be announced on May 22. The AMSOIL Masters of Motors Presented by JE Pistons is still scheduled to take place at JE's Mentor, Ohio, facility September 28–October 1. Officials have also amended rules in two of its classes, the ARP Early Iron Class (designed for vintage engine enthusiasts) and the Holley Performance Everyman's LS Class. For more information, and to register, visit the JE Pistons website.

With the help of Avery Dennison, Graffiti Shield is producing face shields for a local California hospital.

Graffiti Shield Inc. Pivots to Protective Face Shields With Help From Avery Dennison Supreme Wrapping Film

Anaheim, California-based Graffiti Shield Inc. had carved out a niche cutting and manufacturing multiple-layer protective film products to help combat the rise in graffiti vandalism. But after years of solid growth since its founding in 2013, the company saw business fall by half within a few weeks after the COVID-19 shutdown. The company was thinking about face shields as one possible new venture when one of its service accounts, a California hospital, called about procuring some film. Desperately short of protective face shields, the hospital had been trying to make its own by cutting film with scissors and trying to affix elastic bands.

“Knowing the production equipment that we had, within a few hours we had designed and were cutting shields, completely changing the way we do business in order to help them,” Graffiti Shield president Mike Schuch said.

That first day, Graffiti Shield produced 1,000 face shields. The next day the hospital placed an order for 5,000. The original design used an elastic strap to hold the transparent polyester shield and foam pad in place. But elastic was impossible to find, so the team incorporated an adjustable strap secured by a Velcro fastener into the shield. To add a printed label to the top of the shield they turned to Avery Dennison Supreme Wrapping Film SW900.

“The main reason we took the project on—besides helping out the hospital—was that we didn’t want to have to furlough any of our people,” CEO Jeff Green said. But as more orders followed that initial purchase, they had to keep bringing on new people to keep up with demand.

“It was about the assembly. We had to teach people who had never worked with adhesive vinyl film before how to apply the label to the polyester shield quickly but correctly so that the end product has a consistent, professional look with no tape line showing,” Green said.

As of mid-April, Graffiti Shield’s production of the face shields was up to 3,500 units a day and the headcount had increased by 10. Green expects the daily volume will hit 5,000 within another week.

FDNY emergency vehicle being serviced with Stertil-Koni Mobile Column Lifts.

Stertil-Koni Provides a “Lift” for FDNY

In the midst of the COVID-19 pandemic, Stertil-Koni, is supporting FDNY by providing, on short notice, three sets of its wireless Mobile Column Lifts to help speed the repair and servicing of these essential vehicles.

Maxxsonics USA Donates More Than 25K Masks and Gloves for COVID-19 Support

Maxxsonics USA continues to assist the fight against COVID-19 by supporting local hospitals and businesses. Maxxsonics has now donated more than 25,000 masks and gloves across the Midwestern United States, offering assistance and support to those in need toward the battle against COVID-19.

Alden Stiefel, president and CEO of Maxxsonics USA said, “Maxxsonics USA is committed to helping medical staffs, hospitals, first responders and various people any way we possibly can. We are excited to see other companies in the 12-volt industry join the efforts to help those in need.”

Dometic Donates Mask Straps to Local Healthcare Workers

Engineers at Dometic have taken the initiative to create mask straps on 3D printers and donate them to local hospitals, nursing homes and schools. Clayton Meyers, an engineer at Dometic’s Elkhart Verdant office has been able to produce about 300 mask straps so far. A portion of the masks have gone to a local school system, as they have been providing free lunches to students. The rest of the masks are intended for local hospitals and nursing homes. Bill Rimel, an engineer located at one of Dometic’s manufacturing sites in Big Prairie, Ohio, has also been making mask straps, which have also gone to area hospitals and nursing homes.

“We want to do as much as we can to support our healthcare and essential workers during this unprecedented period,” says Scott Nelson, president of Dometic Americas. ”Our engineers have been dedicating their time and talent for producing these mask straps. They have been able to utilize the resources that Dometic has available and provide relief from the current shortage of masks.”

Pep Boys is reopening 11 locations in Puerto Rico.

Pep Boys Reopening 11 Locations in Puerto Rico

Eleven Pep Boys locations in Puerto Rico will reopen on select days, in response to the government order allowing certain essential businesses to resume operations. The stores will begin reopening this week to service essential personnel only. Nine of the 11 locations will offer both automotive parts and service, while two of the locations will offer parts only. The locations listed below will be open on Wednesdays and Thursdays from 9:00 a.m.–5:00 p.m.

• Pep Boys Aguadilla   
• Pep Boys Caguas
• Pep Boys Campo Rico
• Pep Boys Fajardo
• Pep Boys Ponce
• Pep Boys San German
• Pep Boys San Juan
• Pep Boys S. Bayamon
• Pep Boys Trujillo Alto
• Pep Boys Santurce (Parts Only)
• Pep Boys South Caguas (Parts Only)

Pep Boys remains committed the health and safety customers and employees, and will take the following steps:

• Service appointments must be scheduled in advance at www.PepBoys.com and customers should wait for a confirmation call. Pep Boys will also use its Touchless Drop Off, Extra Mile Care and Cleaning, and Mobile Pay services.
• Curbside drop-off and pickup will be available for all parts orders.
• Only one customer will be allowed inside each location at a time.

All Pep Boys locations will continue to minimize health risks by performing additional cleanings and sanitizations and asking employees and customers to use personal protective equipment and maintain a safe social distance at all times.

Rob Kinnan

ProCharger Welcomes New Marketing Director

Accessible Techonolgies Inc., the parent company of ProCharger and Inovair, has welcomed Rob Kinnan as the company’s new marketing director. Kinnan has nearly 31 years of experience in the automotive publishing world, most recently serving as the editor of Mustang Monthly magazine. He also worked with Motor Trend Group, including a seven-year stint as the editor of Hot Rod magazine. Kinnan was also a founding member of the National Mustang Racers Association (NMRA), serving as editorial director for both Race Pages and Fastest Street Car magazines, among many other event-related positions. He joins ProCharger's team in Mill Valley, California. He will also be involved in expanding ProCharger's presence in the state, mainly testing and racing opportunities at Sonoma Raceway, where the company has space for development vehicles. He will also assist with the company's latest project, a ProCharger system for the supercharged C8 Corvette.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

The Priority Space Allocation for the November SEMA Show will take place May 4–20. During this allocation process, the 2,000-plus companies that have already registered for this year’s event will use their SEMA Show seniority to systematically choose their display location, which will be the center of their planning process for the November event.

While all current exhibitor milestone dates for applications and deposits remain intact, SEMA Show Management announced last month that they have implemented new policy changes to lower the level of uncertainty, ease concerns and allow exhibitors to invest in the Show with confidence. The changes specify that qualified companies are now able to pick their space in May, but have the option to cancel their space at any time prior to September 1, 2020, for a full refund of exhibit-space payments. Should you have any concerns regarding participating in the 2020 SEMA Show, we encourage you to contact your Industry Account Director or the SEMA Show team at 909-396-0289, or email semashow@sema.org.

Companies that are unable to participate in the May space allocation are welcome to join the Show at a future date. The same refund policy of September 1 will also apply.

The Priority Space Allocation has always been a virtual and transparent process, and this year is no different. Starting with the highest levels of seniority and moving year by year through every application, each section of the Show gets systematically filled. A team of industry account directors is tasked to personally contact each exhibiting company and review their best exhibit location options based on their needs and display goals. You can follow the process live as it unfolds and see exactly how the SEMA Show is formed from the ground up.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

The Priority Space Allocation for the November SEMA Show will take place May 4–20. During this allocation process, the 2,000-plus companies that have already registered for this year’s event will use their SEMA Show seniority to systematically choose their display location, which will be the center of their planning process for the November event.

While all current exhibitor milestone dates for applications and deposits remain intact, SEMA Show Management announced last month that they have implemented new policy changes to lower the level of uncertainty, ease concerns and allow exhibitors to invest in the Show with confidence. The changes specify that qualified companies are now able to pick their space in May, but have the option to cancel their space at any time prior to September 1, 2020, for a full refund of exhibit-space payments. Should you have any concerns regarding participating in the 2020 SEMA Show, we encourage you to contact your Industry Account Director or the SEMA Show team at 909-396-0289, or email semashow@sema.org.

Companies that are unable to participate in the May space allocation are welcome to join the Show at a future date. The same refund policy of September 1 will also apply.

The Priority Space Allocation has always been a virtual and transparent process, and this year is no different. Starting with the highest levels of seniority and moving year by year through every application, each section of the Show gets systematically filled. A team of industry account directors is tasked to personally contact each exhibiting company and review their best exhibit location options based on their needs and display goals. You can follow the process live as it unfolds and see exactly how the SEMA Show is formed from the ground up.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

SEMA members: Let the industry know about your company's status and responses to the Coronavirus by sending press releases and information to Carr Winn.

New for This Week

Bullet Proof Diesel Closed to the Public, Continues to Produce and Ship Product

Bullet Proof Diesel has temporarily closed its facility to the general public. Operations are currently unaffected, and the company will continue to produce and ship product within 24 hours. For more information, visit www.bulletproofdiesel.com.

Centerforce Clutches Open and Operating

Centerforce Clutches is currently fully operational and still manufacturing products and shipping orders. According to the company, it is monitoring the situation around the virus closely and adhering to local, state and federal guidelines, and extra precautions have been taken to ensure customer and employee safety. Centerforce has been determined an essential business and will continue to meet demand. There may be some delays due to the safety precautions currently in place. For more information, visit www.centerforce.com.

Eagle Enterprises Shifts to Four-Day Work Week

Due to the COVID-19 pandemic, Eagle Enterprises will shift to a four-day work week. New hours are Monday–Thursday, from 8:00 a.m.–4:00 p.m. For more information, visit www.eagleict.com.

EXEDY in Full Operation

EXEDY is in full operation and following Michigan guidelines. The company is still processing and fulfilling daily shipments. Orders can be placed during normal daily hours of 8:30 a.m.–5:00 p.m. (EDT). For more information, contact AMSales@exedyusa.com or 800-346-6091.

JE Pistons Open for Business

JE Pistons has announced that it is still open and available to support its customers. For more information, visit www.jepistons.com.

Legendary Companies Not Accepting Walk-Ins

Legendary Companies and its subsidiary Coker Tire is fully staffed, but no longer accepting walk-in customers. Will-call pickup is available. For more information, visit www.legendarycompanies.com.

MAHLE Motorsport North America Continues to Operate

MAHLE Motorsport North America continues to operate, although many of its employees are working from home or taking the highest precautions to allow parts to be available for its suppliers. Tech support and the sales department are up and running to discuss any needs you may have. For more information, visit www.us.mahle.com/en/motorsports.

Rod End Supply Still Operating

Rod End Supply will be open during the stay at home order that has been issued for the Kansas City metro area. The company falls under the warehouse/distributing/manufacturer of essential products for essential business, as it is a supplier of parts to farm equipment manufacturers. The company is not accepting walk-in counter sales. Only call ahead, email or text orders will be permitted. The front door and back door will remain locked during business hours with a phone number posted for those who need to phone in. Call-ahead/email orders will be placed at the back dock door for pick up. Only those who have an open charge accounts or pay with a credit card will be allowed to pick up products or have products delivered. No cash allowed. For more information, visit www.rodendsupply.com.

Summit Racing Equipment Open for Business

As an essential business, Summit Racing Equipment is open and providing its customers with parts, tools and accessories for their project vehicles and daily drivers. The company is taking measures to keep employees, customers and community safe, and to minimize any disruption in service. The majority of its workforce is working from home or with flexible schedules to reduce the number of people in its facilities. Anyone who enters our facility is screened for health and must wear a mask at all times. Work stations are appropriately distanced, with cleaning and sanitizing efforts appropriately increased. All four Summit Racing Distribution Centers in Ohio, Georgia, Nevada and Texas are open, but offer curbside-only pickup. Customers must place orders online or by phone, and parts will be delivered directly to their vehicles outside the store. According to the company, it is shipping orders as quickly as possible, but there may be some delivery delays due to the pandemic. For more information, visit www.summitracing.com.

April 16, 2020

4 Wheel Parts Rising to Challenges of COVID-19

4 Wheel Parts (4WP) has announced a number of proactive measures taken in response to the COVD-19 situation. To ensure customer safety, 4WP stores have taken safety precautions against COVID-19 according to CDC guidelines, including increased cleaning, social distancing and offering hand sanitizers. As an additional measure to ensure social distancing, 4WP has begun offering free curbside pick-up or free shipping on all orders over $75. Most 4WP retail stores remain open are operating with reduced hours: 10:00 a.m.–5:00 p.m., Tuesday through Friday, and varying hours on Saturdays. Most stores are temporarily closed on Sundays and Mondays. 4WP Distribution Centers in California, Pennsylvania, Colorado, Texas, Florida and Idaho remain open. For more information, visit 4WP’s website.

In appreciation for first responders and essential workers during the COVID-19 crisis, 4WP is offering free inspections, alignment and tire rotations throughout the month of April. For a free service, the aforementioned customers can call or email their local store for an appointment.

4WP’s Truck & Jeep Fest events have been put on hold through the end of May. To help all the homebound DIYers and enthusiasts with their rigs, the next event will go online for the first ever 4WP Virtual Truck & Jeep Fest, Monday, April 20.

AEM Performance Electronics Still Operating

AEM Electronics announced that it has taken all the recommended precautions to protect its employees. There are still some essential staff at its headquarters, assembling, packing and shipping parts. For more information, visit www.aemelectronics.com.

Crower Cams & Equipment Co. Still Shipping and Manufacturing

Crower continues to ship products and manufacture with a reduced staff. The company has implemented remote work where possible, temporarily suspended visitors to the facility, established social distancing, and have taken additional sanitizing measures. The company continues to manufacture products and is taking new orders, although some materials and products may have increased lead times. Visit www.crower.com for more information.

Drake Automotive Group Deemed Essential Business

Drake Automotive Group has been deemed an essential business and its facilities in Henderson, Nevada; Riverside, California; and Mesa, Arizona, remain open. For more information, visit www.drakeautomotivegroup.com.

G-FORCE Racing Gear Remains Open

G-FORCE Racing Gear remains open with all teams currently working remotely and adhering to local, state and federal shelter-in-place guidelines. The company’s new warehouse and office facilities are on schedule for reopening and will ship products out with all proper safety precautions in place shortly after mid-month. For more information, visit www.gforce.com.

Giant Loop LLC Still Shipping and Receiving Product

Giant Loop LLC is able to continue shipping and receiving in its Oregon warehouse, while the rest of the company is working from home. According to a statement from the company, Giant Loop will share supplier contacts with other companies, nonprofits or groups if they are interested in producing personal protective equipment and need help sourcing materials. For more information, visit www.giantloopmoto.com.

Go Rhino Operates During Normal Business Hours

Go Rhino has implemented protocols to limit group exposure by developing systems whereby office employees who are able can work from home. All offices and facilities have been treated with special cleaning agents to ensure a safe working environment for those who work in the plant and warehouses. All precautions have been taken in accordance with Health Department directives to avoid the spread of the virus. Travel has been postponed; however, the company continues to support customers and partners via phone, virtual meeting platforms and electronic communications to function as normally as possible. The company has also created a business continuity plan to ensure its supply chain continues without disruptions. Hours of operation and shipping schedule remains the same. For more information, visit www.gorhino.com.

Painless Performance Continues to Produce

To maintain employee safety, all Painless Performance employees able to work from home are doing so. Production staff has been split into smaller groups, allowing the company to keep producing high-quality products, but at a slower rate. During this time, customers may experience some slight delays reaching the company due to a limited staff and high call volume. For more information, visit www.painlessperformance.com.

Racing Power Co. Continues to Operate

Racing Power Co. is subject to a shelter-in-place order in California but will continue to operate with minimum warehouse staff on site. USRPC.com will still accept online retail orders, but fulfillment may take up to 24 hours.

RANDYS Worldwide Open for Business

RANDYS Worldwide is open for business during regular hours. RANDYS continues to ship its Yukon, USA Standard and Zumbrota manufactured brands from all seven warehouses with a full sales, warehouse and tech support staff nationwide. RANDYS is following CDC guidelines to keep employees safe. The company has distributed gloves, masks and cleaning supplies, and the executive team is meeting daily and communicating cautionary measures to its staff. All employees are working from the company’s executive offices and distribution centers, supply chains are up and running and inventory levels are secure. RANDYS continues to ship overnight to its dealer network throughout the country with no service interruptions. For more information, visit www.randysworldwide.com.

Sport Truck USA Resumes Shipping

Sport Truck USA is open for business and shipping has resumed. For the safety of its employees and compliance with orders from the state of Michigan, the company has limited staffing. The backlogged orders have begun to be processed first in the order received up through the new orders being placed. Business hours have been updated to Monday–Friday, from 9 a.m.–5:00 p.m. (EDT). Several temporary staffing changes have been made. If your sales representative is currently not available, another has already been assigned to you temporarily and will be monitoring all emails hourly. For more information, visit www.sporttruckusainc.com.

Visteon Protecting Global Employees

Visteon continues to implement policies and procedures that ensure the protection of its global employees, while identifying a solid strategy for successful business continuity. As well as the donation from the China team, the company is also exploring additional actions to support the needs of the local communities in regions with a Visteon presence. For more information, visit www.visteon.com.

Voxx Wheel Operating as Normal

Voxx Wheel is open and operating as normal during the current COVID-19 pandemic. Open Monday–Friday to support its dealers, distributors and private-label partners, the company is following the advice of the CDC and many staff members are working remotely. Ordering and inventory checks are available via phone, login at www.voxxwheel.com or via pre-existing links for customers that have credentials.

April 9, 2020

Advanced Clutch Technology Open for Business

Advanced Clutch Technology (ACT) is open Monday–Friday, from 7:45 a.m.–4:30 p.m. (PDT). The company has reduced its staff to minimize exposure to COVID-19. There may be delays in shipping. If you need customer service or tech support, staff is working remotely and can be reached at the company’s temporary call center at 661-886-9033 during normal business hours or via Live Chat or email at sales@advancedclutch.com. For more information, visit www.advancedclutch.com.

Air Flow Research Resumes Operations

Air Flow Research has resumed operations and is fulfilling orders and shipping products to customers. All staff members have received training according to the CDC and OSHA guidelines to protect themselves, their families and the community. For more information, visit www.airflowresearch.com.

Classic Industries Resumes Shipping Orders

Classic Industries has resumed shipping orders as of April 6. In response to COVID-19, the company has made important modifications to its fulfillment facilities to accommodate CDC guidelines for social distancing, ensuring a safe working environment for warehouse professionals. The company has also distributed nitrile gloves, masks and hand sanitizer while implementing a vigorous sanitizing regimen, along with other precautionary measures to ensure staff is well protected. Sales and customer service personnel are now working remotely and are available by phone during regular business hours. Longer than normal wait times are expected. For further assistance, contact info-desk@classicindustries.com. For more information, visit www.classicindustries.com.

Engine Performance Warehouse Remains Open

Engine Performance Warehouse (EPWI) facilities are currently open and the company continues to accept and ship orders as normal. The company has experienced some minimal delays and supply-chain disruptions. EPWI also asks that all order be called in or ordered through its website.

Keystone Automotive Operations Continues to Fulfill Orders

Keystone Automotive Operations has announced that employees are currently following CDC guidelines and instituting more frequent disinfecting of delivery vehicles and facilities. Employees are now working from home where possible, but the company continues to process and fulfill orders. For more information, visit www.keystoneautomotive.com.

Nexen Tire Continues Support to Dealer Network During COVID-19 Situation

Nexen Tire has announced that it is continuing to provide support to its nationwide network of tire dealers during the COVID-19 quarantine and shutdown of non-essential businesses. The support includes full tire distribution capabilities from all Nexen Tire’s distribution facilities, mileage warranty support, roadside assistance and all customer service functions for dealers. Additionally, Nexen has created special dealer incentives through its Next Level Program to help extend its support though the economic slowdown and nationwide quarantine associated with the COVID-19 outbreak. Nexen Tire is also supporting dealers through the continued operation of Nexen Tire’s call centers, which are still available to provide critical services to include sales support, corporate social responsibility, marketing and other important functions. For more information, visit www.nexentireusa.com.

ProCharger Deemed Essential Business

ProCharger, along with its parent company Accessible Technologies, has been deemed an essential business and is fully operational at all its facilities. Sales and tech support are also still available and 80% of all supercharger orders are currently ready to ship within two business days. For more information, visit www.procharger.com.

Rhino Linings Deemed Essential Business

Rhino Linings has been deemed an essential business and its three manufacturing facilities remain operational with some staff working remotely. For more information, visit www.rhinolinings.com.

Dr. Jean Dellamore

Stertil-Koni USA Inc. Fully Open for Business

Dr. Jean Dellamore, president of Stertil-Koni, has emphasized that the company is fully open for business. “Stertil Koni is a global company with outreach to more than 80 countries. We have over 12 subsidiaries worldwide and we have countless distributors. Our supply chain is also global and we are doing everything to minimize the interruptions that this virus has caused,” Dellamore said.

He continued, “Because we are part of an essential industry, which is taking care of public transportation and public works’ needs, we will remain open to take care of our valued customers and the people they serve so well.”

As part of its customer-first approach, Stertil-Koni maintains a 24/7 hotline—800-336-6637—with live customer support in the event of an emergency. For more information, visit www.stertil-koni.com.

Tenneco Remains Open for Business

Many of Tenneco’s facilities on the motorparts side of the business remain open. Transportation-related businesses, including auto-manufacturing and assembly, auto-supply, auto-repair and other related facilities, have been classified essential businesses in many states, and they continue to operate and support customers that remain operational. The company has taken precautions to implement rigorous cleaning and sanitation protocols. In an effort to further protect employees, the company is also performing wellness checks on team members, including taking their temperatures at the beginning of each shift, and implementing changes within the plant to comply with social distancing requirements. Additionally, members of the company’s global teams are working from home. Travel restrictions and other guidelines for self-quarantine are being enforced. For more information, visit www.tenneco.com.

April 2, 2020

Champion Oil Provides Coronavirus Update

All Champion Brands LLC facilities are open, according to the company. Champion will continue to accept and ship orders as normal. As of now, shipping carriers are operating as normal, as restrictions differ from state to state, there are some minimal delays and supply-chain disruptions across the country. The company has adjusted internally, including social distancing, frequent sanitizing of facilities, transitioning some employees to work from home who are not part of the essential day-to-day manufacturing and warehouse functions. On-site visits from non-employees has also been suspended. For more information, visit www.championbrands.com.

Covercraft Experiencing Delays in Order Fulfillment

Covercraft is experiencing delays in order fulfillment following recent shelter-in-place orders in various locations. The company advises that placing an order immediately will ensure more rapid fulfillment once restrictions are lifted. For more information, visit www.covercraft.com.

Impact Racing Inc. Open for Business

Impact Racing Inc., which includes the MasterCraft Safety and MasterCraft Defense brands are open. As outlined by the Department of Defense, as a defense sector manufacturer and now medical PPE manufacturer, Impact Racing Inc. is considered as essential business, and will remain open for business. The company’s manufacturing facility in Indianapolis is open, accepting deliveries and manufacturing as normal. The showroom is closed, but curbside pickup is available. Sales staff is available from 8:00 a.m.–4:30 p.m. to take calls and answer emails. The company is following CDC-recommended guidelines for social distancing, cleaning the environment, work from home options and restricted travel. For more information, visit www.impactraceproducts.com.

Pacific Performance Engineering Still Operational

According to Pacific Performance Engineering, the company is exempt from California’s shelter-in-place mandate and is still operational. The company continues to practice social distancing and is disinfecting its facilities throughout the day. Staff is also working on flexible, alternating hours to reduce the number of employees on site. Several departments have been approved to work remotely and sales representatives are conducting business through phone and email only. For more information, visit www.ppediesel.com.

ProMedia Events & Publishing Closes Office

ProMedia Events & Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has closed its office, but remains operational as staff is working remotely. Personnel will be available via email only. Longer processing times are expected for merchandise orders, memberships, rule requests and other inquiries. For more information, visit www.promediapub.com.

Racecar Engineering Open for Business

Racecar Engineering, based in Lakeland, Florida, is still 100% operational, fully staffed, receiving and shipping parts and operating under all current city, county, state and federal mandated guidelines and best practices (self-distancing, cleaning, etc.) due to the COVID-19 pandemic. The company’s satellite midwest fulfilment center is also still operating and shipping parts to customers daily and is also working closely with all product manufacturers to keep its shelves full. Daily operations are subject to change at any time. For more information, visit www.racecareng.com.

Racequip Open for Business

Racequip has activated a plan that adheres to government guidelines while remaining open and in full operation. Most employees are working from home and the warehouse continues to ship product with safety precautions in place. For more information, visit www.racequip.com.

SpeedDirect Remains Open for Business

SpeedDirect remains open for business with no changes in levels of service or supply. All necessary precautions have been implemented, including remote work, sanitation and social distancing. Business can continue to be conducted by phone, email or via the company’s website. For more information, visit www.speeddirect.com.

SuperSprings Remains Operational

SuperSprings remains operational and open for orders. The company has implemented remote working for sales, customer service and order fulfillment departments, potentially impacting timeliness of order fulfillment. For more information, visit www.supersprings.com.

Transfer Flow to Focus on Making Critical Items

Transfer Flow manufactures several products that are considered essential, including fuel systems and components for wheelchair adaptive vans, DOT legal refueling tank systems, generator tanks and hydraulic tanks. The company’s production facility will focus on manufacturing these critical items during the COVID-19 pandemic. For more information, visit www.transferflow.com.

March 26, 2020

1-800EveryRim OEM Wheels will remain open in order to support essential national transportation needs during the COVID-19 pandemic.

1-800EveryRim OEM Wheels Remains Open Through Coronavirus Crisis

1-800EveryRim OEM Wheels will remain open in order to support essential national transportation needs during the COVID-19 pandemic. The company stated that as per the March 19 CISA memorandum, which refers to “Critical Infrastructure Workforce” and “Employees supporting or enabling transportation functions,” it takes its responsibility seriously.

“Besides being open to provide factory original replacement wheels to our obvious essential need accounts, just two weeks ago, one of our tire dealer customers asked us to allow their customer, a nurse, to will call his own wheel as he was in a hurry to get to work. We were proud to provide the help," said President Billy Eordekian.

In response to the national emergency, the company has implemented precautionary measures to safeguard the well-being of customers, employees, and the community as it aligns with current recommendations from the CDC. For more information, visit www.1800everyrim.com.

Air Flow Research Temporarily Shuts Down

Air Flow Research (AFR) has temporarily shut down due to California Governor Gavin Newsome’s “Stay at Home Order” issued March 19. The shutdown means the company will not be fulfilling any outgoing shipments until the order is lifted. AFR is also formulating a plan to provide some services to customers remotely and will resume answering phones, e-mails and processing orders as soon as possible. For more information, visit www.airflowresearch.com.

Billet Specialties Closed Until April 7

Due to a state-wide shelter-in-place order in Illinois, Billet Specialties has closed until April 7 and will resume operations on April 8. Orders placed after March 20 will not be processed or shipped until the week of April 8. For more information, visit www.billetspecialties.com.

BorgWarner to Suspend Manufacturing Operations

BorgWarner will suspend manufacturing operations in North America and Europe, citing reduction in OEM manufacturing, which accounts for 70% of the company’s revenue. For more information, visit www.borgwarner.com.

Bridgestone Americas Announces Temporary Phased Shutdown of Manufacturing Facilities in North America and Latin America

Bridgestone Americas has announced a temporary phased shutdown of its manufacturing facilities in North America and Latin America. The temporary shutdown will began last weekend with all facilities planning to resume normal operations on or before Sunday, April 12. The company will continue to monitor the situation closely and adjust response plans and activities as necessary. The company has sufficient supply of product to meet customer demand and its distribution centers, plant warehouses and logistics teams will continue to fill orders, but is executing this temporary shutdown to align supply to the predicted demand in the market. For more information, visit www.bridgestoneamericas.com.

Bully Dog Performance Implements Remote Work Policy

Bully Dog Performance, as well as its parent company, Derive Systems, is implementing remote work and virtual collaboration and has cancelled all large gatherings and non-essential business travel. The company is also limiting visitors to all office locations. Advance approval is needed for any office visits. Sales and customer service is available and the company is shipping orders as usual. For more information, visit www.bullydog.com.

CAN Connect Conference Still on for September

Custom Automotive Network (CAN) President Tracie Nunez also sent out a letter regarding its CAN Connect conference, set to be held in September, which the organization continues to prepare for as scheduled. If interested in registering for the conference, the organization allows delayed billing (no payment required now) and any payments already are fully refundable until August 12—a date the CAN Board of Directors is currently reviewing. CAN offices are fully operational from multiple remote locations and during normal business hours. For more information, visit www.customautomotivenetwork.com.

Classic Industries Suspends Operations

Due to the current executive order (N-33-20) issued March 19, by California Governor Gavin Newsom, Classic Industries is suspending all operations and implementing the “shelter at home” policy for all employees. Offices, the showroom and warehouse will be temporarily closed, and shipping orders will cease. The Classic Industries website remains available 24/7, and all orders placed after March 20 will be processed and shipped once operations resume. For further assistance, contact info-desk@classicindustries.com.

Collision Industry Foundation Announces Fund Established for COVID-19 Victims

The Collision Industry Foundation (CIF) has announced the formation of a specific fund to assist those within the industry impacted by the Coronavirus, or COVID-19. On behalf of the industry, CIF has committed to initially fund $100,000 in assistance to help individual collision-repair professionals and their immediate families dealing with the effects of the virus.

“Our hearts go out to all those impacted by this worldwide pandemic,” expressed Michael Quinn, CIF board president and senior vice president of business development at AirPro Diagnostics. “The CIF is prepared to step forward with an initial commitment of $100,000 and encourages all stakeholders in the industry to contribute and support collision-repair employees, technicians and their families in the face of this crisis. One-hundred percent of your tax-deductible donations to CIF from now through May will be added to this COVID-19 fund, so we can help as many members of our industry as possible.”

If you need help, know someone that needs help or want to make a tax-deductible donation, visit www.collisionindustryfoundation.org.

Daystar Alters Production Schedule

Daystar has altered its production schedule, in addition to taking several other precautions to protect employees. While the company is still distributing products, it has shifted to a three-day-per-week, 12-hour workday production schedule and is encouraging remote work when possible. It has also provided employees with sanitizer and is following CDC guidelines. The company currently expects no disruption of production or distribution. For more information, visit www.daystar.com.

Factory Five Racing Closed Until April 8

Factory Five Racing will be closed for two weeks, effective March 24. The business plans to reopen on April 8. The closure could result in some shipping delays, according to President Dave Smith. For more information, visit www.factoryfive.com.

Fluidampr Continues to Manufacture and Ship Products

Fluidampr continues to operate and ship products, according to the company. However, it has cancelled all travel, implemented remote work where possible, temporarily suspended any visitors to its facility and instituted social distancing and additional sanitizing measures. The company continues to manufacture product and is taking and fulfilling orders. For more information, visit www.fluidampr.com.

Goodguys Rod and Custom Association Temporarily Closes Corporate Office

Goodguys Rod and Customs Association has temporarily closed its corporate office due to a shelter-in-place order currently being implemented in the San Francisco Bay area. During the shutdown, Goodguys employees will work remotely, causing longer than usual response times to any inquiries. New membership cards, event confirmations and refund requests will also not be processed or sent out until the office reopens. For more information, visit www.good-guys.com.

Harbor Freight Donating Protective Gear to Hospitals

Harbor Freight Tools has announced that it will donate its entire inventory of N95 masks, face shields and 5- and 7-mil nitrile gloves to hospitals with 24-hour emergency rooms due to an ongoing shortage of the equipment. The company has asked that hospital procurement departments contact the retailer via an online portal to determine if the company can make a donation. If you or someone you know does not work at a hospital, but would like to give the name of a hospital with a 24-hour emergency room, email the company at hospitalhelp@harborfreight.com with the hospital’s city and state in the subject line and Harbor Freight will follow up. Hospitals that can be assisted will be provided vouchers when the supplies are available for pickup at their local Harbor Freight store. For more information, visit www.harborfreight.com.

Industry Leaders Come Together to Help Career and Technical Education (CTE) Students Continue Learning During COVID-19 Crisis

The manufacturing industry is already facing a skilled labor shortage, and the onset of the COVID-19 crisis has presented an additional challenge for educational institutions, temporarily closing schools across the nation and interrupting face-to-face learning. To help meet the challenge of building the industry’s future workforce, the newly formed CTE Coalition, led by Lincoln Electric, Tooling U-SME, NC3, camInstructor, Haas Automation and SkillsUSA, mobilized to create the website Keep CTE Moving—a central portal where instructors and students can go to access much-needed resources, including hundreds of online classes, videos and instructional materials in areas such as machining, welding, mechatronics, industry 4.0 and programming. All online materials are produced and supplied by the coalition partners with the majority being available at no charge for the next 30 days. The goal is to help career and technical education faculty and students continue their teaching and learning in a new virtual environment as quickly as possible. Coalition partners are also providing recorded sessions with CTE instructors highlighting best practices in how to effectively utilize eLearning and online resources to educate students and quickly transition to a virtual learning environment.   

Ernst Prost

LIQUI MOLY Offers Bonus for Every Employee Instead of Short-Time Work

LIQUI MOLY is not reacting to the coronavirus crisis with short-time work or layoffs, but is instead paying a bonus of EUR 1,000 to each employee. The company now has almost its entire administration working from home. This move is intended to protect employees while keeping production running.

“Today, we have largely been able to ensure in all corporate areas that we are mastering this balancing act between preventive health care and continued work,” LIQUI MOLY Managing Director Ernst Prost wrote to the workforce.

While other companies are having to deal with short-time work or are considering making cuts, the LIQUI MOLY boss is setting a counterpoint. “The current developments are not leaving us unaffected either; the economic consequences will be brutal. That is precisely why we must now do our part to solve this crisis with our brains and wits, with commitment and diligence, and definitely with courage and confidence.”

All employees worldwide will receive the same amount for this bonus, from the department manager in Germany to the warehouse clerk in South Africa. For more information, visit www.liqui-moly.com.

Livernois Motorsports and Engineering Deemed “Essential”

Livernois Motorsports and Engineering has been deemed “essential” and will continue to function, but will operate on a limited schedule with limited staff. Staff will also not give walk-throughs to new or existing customers unless it is a pre-approved appointment. For more information, visit www.livernoismotorsports.com.

McLeod Racing Fully Operational

McLeod Racing remains fully operational and continues to build and ship product, while practicing safe protocols to protect employees. Tech and sales lines continue to operate normally while staff works remotely. For more information, visit www.mcleodracing.com.

Melling Engine Parts to Minimize Operations

Melling Engine Parts announced it will minimize operations for the next three weeks following a stay at home order from Michigan Governor Gretchen Whitmer, but will remain open and shipping product with a reduced staff. Customers may experience a delay in shipments. For more information, visit www.melling.com.

Mittler Bros. Machine & Tool Continues Operations

Mittler Bros. Machine & Tool continues to operate, according to a letter from Paul Mittler, although upcoming metal-shaping and metal-working classes, hosted by the company, for March and April have been postponed. For more information visit www.mittlerbros.com.

Neuspeed Closes Retail Location

Neuspeed, located in California, is still operating, but has closed its retail location. The company will also not accept personal or will-call pick up, except by shipping carriers. Reduced on-site staff has also led the company to extend its shipping time from 24 to 48 hours, but will continue to process and ship orders as long as parcel carries are still in operation. For more information visit www.neuspeed.com.

Pep Boys Deemed Essential Business by Federal Government, Remains Open

As a major employer and provider of essential products and services as deemed by the Federal Government and the applicable local, county and state orders, Pep Boys remains open and committed to providing the critical parts and services in its communities. The company continues to support the vehicles of first responders, medical professionals and delivery drivers who provide food, medicine and other essential items during this difficult time. Because local curfews may be in place, patrons should call their local store before visiting. The company has also launched the following measures:

• A touchless drop-off and pick-up process in its service bays, while also providing gloves, seat and steering wheel covers and floor mats for vehicles.
• Curbside pickup is now available, where permitted, for parts orders placed online.
• All stores and distribution centers have implemented enhanced cleaning and disinfecting practices, while also practicing social distancing.
• Team members have been advised not to come to work if they are feeling ill and have been provided a medical hotline if they are experiencing symptoms.
• Corporate offices are all working hard remotely to continue to support the business.

For more information, visit www.pepboys.com.

Racing Power Co. Operates With Minimum Staffing

Racing Power Co. is subject to a shelter-in-place order in California, but will continue to operate with minimum warehouse staff on site. USRPC.com will still accept online retail orders, but fulfillment may take up to 24 hours.

SuperPro Still Operational

SuperPro is still operating but has taken precautionary measures to facilitate remote work where possible and social distancing for staff still operating at its California, Australia and New Zealand facilities. For more information, visit www.superpro.com.au.

Turn 14 Distribution Centers Remain Operational

According to Turn 14 Distribution, its distribution centers in Pennsylvania, Nevada and Texas remain fully operational, while sales, accounting and support staff work remotely. Employees on the job at the distribution centers are now working on separated shifts, the company said, and professional cleaners have been hired to clean high-traffic and high-contact areas of its facilities between shifts. Will Call service at all three distribution centers has also been suspended until further notice. For more information, visit www.turn14.com.

UMI Performance Closes

Pennsylvania-based UMI Performance has closed, citing the state’s mandatory shutdown. The company is closed until further notice and will fulfill any in-process or new orders once production is allowed to resume. For more information, visit www.umiperformance.com.

VP Racing Fuels Continues to Power Global Motorsports

VP Racing Fuels Inc. continues to supply race fuels, coolants and lubricants to race series and teams, despite the economic challenges caused by COVID-19. According to the company, VP has maintained sufficient inventory and transportation to supply all professional and amateur race customers around the world. Over the past several weeks, VP has signed new agreements with World Racing League and American Flat Track and continues to fuel series and events that are recognized around the world. For more information, visit www.vpracingfuels.com.

SEMA members: Let the industry know about your company's status and responses to the Coronavirus by sending press releases and information to Carr Winn.

By SEMA Editors

SEMA members: Let the industry know about your company's status and responses to the Coronavirus by sending press releases and information to Carr Winn.

New for This Week

Bullet Proof Diesel Closed to the Public, Continues to Produce and Ship Product

Bullet Proof Diesel has temporarily closed its facility to the general public. Operations are currently unaffected, and the company will continue to produce and ship product within 24 hours. For more information, visit www.bulletproofdiesel.com.

Centerforce Clutches Open and Operating

Centerforce Clutches is currently fully operational and still manufacturing products and shipping orders. According to the company, it is monitoring the situation around the virus closely and adhering to local, state and federal guidelines, and extra precautions have been taken to ensure customer and employee safety. Centerforce has been determined an essential business and will continue to meet demand. There may be some delays due to the safety precautions currently in place. For more information, visit www.centerforce.com.

Eagle Enterprises Shifts to Four-Day Work Week

Due to the COVID-19 pandemic, Eagle Enterprises will shift to a four-day work week. New hours are Monday–Thursday, from 8:00 a.m.–4:00 p.m. For more information, visit www.eagleict.com.

EXEDY in Full Operation

EXEDY is in full operation and following Michigan guidelines. The company is still processing and fulfilling daily shipments. Orders can be placed during normal daily hours of 8:30 a.m.–5:00 p.m. (EDT). For more information, contact AMSales@exedyusa.com or 800-346-6091.

JE Pistons Open for Business

JE Pistons has announced that it is still open and available to support its customers. For more information, visit www.jepistons.com.

Legendary Companies Not Accepting Walk-Ins

Legendary Companies and its subsidiary Coker Tire is fully staffed, but no longer accepting walk-in customers. Will-call pickup is available. For more information, visit www.legendarycompanies.com.

MAHLE Motorsport North America Continues to Operate

MAHLE Motorsport North America continues to operate, although many of its employees are working from home or taking the highest precautions to allow parts to be available for its suppliers. Tech support and the sales department are up and running to discuss any needs you may have. For more information, visit www.us.mahle.com/en/motorsports.

Rod End Supply Still Operating

Rod End Supply will be open during the stay at home order that has been issued for the Kansas City metro area. The company falls under the warehouse/distributing/manufacturer of essential products for essential business, as it is a supplier of parts to farm equipment manufacturers. The company is not accepting walk-in counter sales. Only call ahead, email or text orders will be permitted. The front door and back door will remain locked during business hours with a phone number posted for those who need to phone in. Call-ahead/email orders will be placed at the back dock door for pick up. Only those who have an open charge accounts or pay with a credit card will be allowed to pick up products or have products delivered. No cash allowed. For more information, visit www.rodendsupply.com.

Summit Racing Equipment Open for Business

As an essential business, Summit Racing Equipment is open and providing its customers with parts, tools and accessories for their project vehicles and daily drivers. The company is taking measures to keep employees, customers and community safe, and to minimize any disruption in service. The majority of its workforce is working from home or with flexible schedules to reduce the number of people in its facilities. Anyone who enters our facility is screened for health and must wear a mask at all times. Work stations are appropriately distanced, with cleaning and sanitizing efforts appropriately increased. All four Summit Racing Distribution Centers in Ohio, Georgia, Nevada and Texas are open, but offer curbside-only pickup. Customers must place orders online or by phone, and parts will be delivered directly to their vehicles outside the store. According to the company, it is shipping orders as quickly as possible, but there may be some delivery delays due to the pandemic. For more information, visit www.summitracing.com.

April 16, 2020

4 Wheel Parts Rising to Challenges of COVID-19

4 Wheel Parts (4WP) has announced a number of proactive measures taken in response to the COVD-19 situation. To ensure customer safety, 4WP stores have taken safety precautions against COVID-19 according to CDC guidelines, including increased cleaning, social distancing and offering hand sanitizers. As an additional measure to ensure social distancing, 4WP has begun offering free curbside pick-up or free shipping on all orders over $75. Most 4WP retail stores remain open are operating with reduced hours: 10:00 a.m.–5:00 p.m., Tuesday through Friday, and varying hours on Saturdays. Most stores are temporarily closed on Sundays and Mondays. 4WP Distribution Centers in California, Pennsylvania, Colorado, Texas, Florida and Idaho remain open. For more information, visit 4WP’s website.

In appreciation for first responders and essential workers during the COVID-19 crisis, 4WP is offering free inspections, alignment and tire rotations throughout the month of April. For a free service, the aforementioned customers can call or email their local store for an appointment.

4WP’s Truck & Jeep Fest events have been put on hold through the end of May. To help all the homebound DIYers and enthusiasts with their rigs, the next event will go online for the first ever 4WP Virtual Truck & Jeep Fest, Monday, April 20.

AEM Performance Electronics Still Operating

AEM Electronics announced that it has taken all the recommended precautions to protect its employees. There are still some essential staff at its headquarters, assembling, packing and shipping parts. For more information, visit www.aemelectronics.com.

Crower Cams & Equipment Co. Still Shipping and Manufacturing

Crower continues to ship products and manufacture with a reduced staff. The company has implemented remote work where possible, temporarily suspended visitors to the facility, established social distancing, and have taken additional sanitizing measures. The company continues to manufacture products and is taking new orders, although some materials and products may have increased lead times. Visit www.crower.com for more information.

Drake Automotive Group Deemed Essential Business

Drake Automotive Group has been deemed an essential business and its facilities in Henderson, Nevada; Riverside, California; and Mesa, Arizona, remain open. For more information, visit www.drakeautomotivegroup.com.

G-FORCE Racing Gear Remains Open

G-FORCE Racing Gear remains open with all teams currently working remotely and adhering to local, state and federal shelter-in-place guidelines. The company’s new warehouse and office facilities are on schedule for reopening and will ship products out with all proper safety precautions in place shortly after mid-month. For more information, visit www.gforce.com.

Giant Loop LLC Still Shipping and Receiving Product

Giant Loop LLC is able to continue shipping and receiving in its Oregon warehouse, while the rest of the company is working from home. According to a statement from the company, Giant Loop will share supplier contacts with other companies, nonprofits or groups if they are interested in producing personal protective equipment and need help sourcing materials. For more information, visit www.giantloopmoto.com.

Go Rhino Operates During Normal Business Hours

Go Rhino has implemented protocols to limit group exposure by developing systems whereby office employees who are able can work from home. All offices and facilities have been treated with special cleaning agents to ensure a safe working environment for those who work in the plant and warehouses. All precautions have been taken in accordance with Health Department directives to avoid the spread of the virus. Travel has been postponed; however, the company continues to support customers and partners via phone, virtual meeting platforms and electronic communications to function as normally as possible. The company has also created a business continuity plan to ensure its supply chain continues without disruptions. Hours of operation and shipping schedule remains the same. For more information, visit www.gorhino.com.

Painless Performance Continues to Produce

To maintain employee safety, all Painless Performance employees able to work from home are doing so. Production staff has been split into smaller groups, allowing the company to keep producing high-quality products, but at a slower rate. During this time, customers may experience some slight delays reaching the company due to a limited staff and high call volume. For more information, visit www.painlessperformance.com.

Racing Power Co. Continues to Operate

Racing Power Co. is subject to a shelter-in-place order in California but will continue to operate with minimum warehouse staff on site. USRPC.com will still accept online retail orders, but fulfillment may take up to 24 hours.

RANDYS Worldwide Open for Business

RANDYS Worldwide is open for business during regular hours. RANDYS continues to ship its Yukon, USA Standard and Zumbrota manufactured brands from all seven warehouses with a full sales, warehouse and tech support staff nationwide. RANDYS is following CDC guidelines to keep employees safe. The company has distributed gloves, masks and cleaning supplies, and the executive team is meeting daily and communicating cautionary measures to its staff. All employees are working from the company’s executive offices and distribution centers, supply chains are up and running and inventory levels are secure. RANDYS continues to ship overnight to its dealer network throughout the country with no service interruptions. For more information, visit www.randysworldwide.com.

Sport Truck USA Resumes Shipping

Sport Truck USA is open for business and shipping has resumed. For the safety of its employees and compliance with orders from the state of Michigan, the company has limited staffing. The backlogged orders have begun to be processed first in the order received up through the new orders being placed. Business hours have been updated to Monday–Friday, from 9 a.m.–5:00 p.m. (EDT). Several temporary staffing changes have been made. If your sales representative is currently not available, another has already been assigned to you temporarily and will be monitoring all emails hourly. For more information, visit www.sporttruckusainc.com.

Visteon Protecting Global Employees

Visteon continues to implement policies and procedures that ensure the protection of its global employees, while identifying a solid strategy for successful business continuity. As well as the donation from the China team, the company is also exploring additional actions to support the needs of the local communities in regions with a Visteon presence. For more information, visit www.visteon.com.

Voxx Wheel Operating as Normal

Voxx Wheel is open and operating as normal during the current COVID-19 pandemic. Open Monday–Friday to support its dealers, distributors and private-label partners, the company is following the advice of the CDC and many staff members are working remotely. Ordering and inventory checks are available via phone, login at www.voxxwheel.com or via pre-existing links for customers that have credentials.

April 9, 2020

Advanced Clutch Technology Open for Business

Advanced Clutch Technology (ACT) is open Monday–Friday, from 7:45 a.m.–4:30 p.m. (PDT). The company has reduced its staff to minimize exposure to COVID-19. There may be delays in shipping. If you need customer service or tech support, staff is working remotely and can be reached at the company’s temporary call center at 661-886-9033 during normal business hours or via Live Chat or email at sales@advancedclutch.com. For more information, visit www.advancedclutch.com.

Air Flow Research Resumes Operations

Air Flow Research has resumed operations and is fulfilling orders and shipping products to customers. All staff members have received training according to the CDC and OSHA guidelines to protect themselves, their families and the community. For more information, visit www.airflowresearch.com.

Classic Industries Resumes Shipping Orders

Classic Industries has resumed shipping orders as of April 6. In response to COVID-19, the company has made important modifications to its fulfillment facilities to accommodate CDC guidelines for social distancing, ensuring a safe working environment for warehouse professionals. The company has also distributed nitrile gloves, masks and hand sanitizer while implementing a vigorous sanitizing regimen, along with other precautionary measures to ensure staff is well protected. Sales and customer service personnel are now working remotely and are available by phone during regular business hours. Longer than normal wait times are expected. For further assistance, contact info-desk@classicindustries.com. For more information, visit www.classicindustries.com.

Engine Performance Warehouse Remains Open

Engine Performance Warehouse (EPWI) facilities are currently open and the company continues to accept and ship orders as normal. The company has experienced some minimal delays and supply-chain disruptions. EPWI also asks that all order be called in or ordered through its website.

Keystone Automotive Operations Continues to Fulfill Orders

Keystone Automotive Operations has announced that employees are currently following CDC guidelines and instituting more frequent disinfecting of delivery vehicles and facilities. Employees are now working from home where possible, but the company continues to process and fulfill orders. For more information, visit www.keystoneautomotive.com.

Nexen Tire Continues Support to Dealer Network During COVID-19 Situation

Nexen Tire has announced that it is continuing to provide support to its nationwide network of tire dealers during the COVID-19 quarantine and shutdown of non-essential businesses. The support includes full tire distribution capabilities from all Nexen Tire’s distribution facilities, mileage warranty support, roadside assistance and all customer service functions for dealers. Additionally, Nexen has created special dealer incentives through its Next Level Program to help extend its support though the economic slowdown and nationwide quarantine associated with the COVID-19 outbreak. Nexen Tire is also supporting dealers through the continued operation of Nexen Tire’s call centers, which are still available to provide critical services to include sales support, corporate social responsibility, marketing and other important functions. For more information, visit www.nexentireusa.com.

ProCharger Deemed Essential Business

ProCharger, along with its parent company Accessible Technologies, has been deemed an essential business and is fully operational at all its facilities. Sales and tech support are also still available and 80% of all supercharger orders are currently ready to ship within two business days. For more information, visit www.procharger.com.

Rhino Linings Deemed Essential Business

Rhino Linings has been deemed an essential business and its three manufacturing facilities remain operational with some staff working remotely. For more information, visit www.rhinolinings.com.

Dr. Jean Dellamore

Stertil-Koni USA Inc. Fully Open for Business

Dr. Jean Dellamore, president of Stertil-Koni, has emphasized that the company is fully open for business. “Stertil Koni is a global company with outreach to more than 80 countries. We have over 12 subsidiaries worldwide and we have countless distributors. Our supply chain is also global and we are doing everything to minimize the interruptions that this virus has caused,” Dellamore said.

He continued, “Because we are part of an essential industry, which is taking care of public transportation and public works’ needs, we will remain open to take care of our valued customers and the people they serve so well.”

As part of its customer-first approach, Stertil-Koni maintains a 24/7 hotline—800-336-6637—with live customer support in the event of an emergency. For more information, visit www.stertil-koni.com.

Tenneco Remains Open for Business

Many of Tenneco’s facilities on the motorparts side of the business remain open. Transportation-related businesses, including auto-manufacturing and assembly, auto-supply, auto-repair and other related facilities, have been classified essential businesses in many states, and they continue to operate and support customers that remain operational. The company has taken precautions to implement rigorous cleaning and sanitation protocols. In an effort to further protect employees, the company is also performing wellness checks on team members, including taking their temperatures at the beginning of each shift, and implementing changes within the plant to comply with social distancing requirements. Additionally, members of the company’s global teams are working from home. Travel restrictions and other guidelines for self-quarantine are being enforced. For more information, visit www.tenneco.com.

April 2, 2020

Champion Oil Provides Coronavirus Update

All Champion Brands LLC facilities are open, according to the company. Champion will continue to accept and ship orders as normal. As of now, shipping carriers are operating as normal, as restrictions differ from state to state, there are some minimal delays and supply-chain disruptions across the country. The company has adjusted internally, including social distancing, frequent sanitizing of facilities, transitioning some employees to work from home who are not part of the essential day-to-day manufacturing and warehouse functions. On-site visits from non-employees has also been suspended. For more information, visit www.championbrands.com.

Covercraft Experiencing Delays in Order Fulfillment

Covercraft is experiencing delays in order fulfillment following recent shelter-in-place orders in various locations. The company advises that placing an order immediately will ensure more rapid fulfillment once restrictions are lifted. For more information, visit www.covercraft.com.

Impact Racing Inc. Open for Business

Impact Racing Inc., which includes the MasterCraft Safety and MasterCraft Defense brands are open. As outlined by the Department of Defense, as a defense sector manufacturer and now medical PPE manufacturer, Impact Racing Inc. is considered as essential business, and will remain open for business. The company’s manufacturing facility in Indianapolis is open, accepting deliveries and manufacturing as normal. The showroom is closed, but curbside pickup is available. Sales staff is available from 8:00 a.m.–4:30 p.m. to take calls and answer emails. The company is following CDC-recommended guidelines for social distancing, cleaning the environment, work from home options and restricted travel. For more information, visit www.impactraceproducts.com.

Pacific Performance Engineering Still Operational

According to Pacific Performance Engineering, the company is exempt from California’s shelter-in-place mandate and is still operational. The company continues to practice social distancing and is disinfecting its facilities throughout the day. Staff is also working on flexible, alternating hours to reduce the number of employees on site. Several departments have been approved to work remotely and sales representatives are conducting business through phone and email only. For more information, visit www.ppediesel.com.

ProMedia Events & Publishing Closes Office

ProMedia Events & Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has closed its office, but remains operational as staff is working remotely. Personnel will be available via email only. Longer processing times are expected for merchandise orders, memberships, rule requests and other inquiries. For more information, visit www.promediapub.com.

Racecar Engineering Open for Business

Racecar Engineering, based in Lakeland, Florida, is still 100% operational, fully staffed, receiving and shipping parts and operating under all current city, county, state and federal mandated guidelines and best practices (self-distancing, cleaning, etc.) due to the COVID-19 pandemic. The company’s satellite midwest fulfilment center is also still operating and shipping parts to customers daily and is also working closely with all product manufacturers to keep its shelves full. Daily operations are subject to change at any time. For more information, visit www.racecareng.com.

Racequip Open for Business

Racequip has activated a plan that adheres to government guidelines while remaining open and in full operation. Most employees are working from home and the warehouse continues to ship product with safety precautions in place. For more information, visit www.racequip.com.

SpeedDirect Remains Open for Business

SpeedDirect remains open for business with no changes in levels of service or supply. All necessary precautions have been implemented, including remote work, sanitation and social distancing. Business can continue to be conducted by phone, email or via the company’s website. For more information, visit www.speeddirect.com.

SuperSprings Remains Operational

SuperSprings remains operational and open for orders. The company has implemented remote working for sales, customer service and order fulfillment departments, potentially impacting timeliness of order fulfillment. For more information, visit www.supersprings.com.

Transfer Flow to Focus on Making Critical Items

Transfer Flow manufactures several products that are considered essential, including fuel systems and components for wheelchair adaptive vans, DOT legal refueling tank systems, generator tanks and hydraulic tanks. The company’s production facility will focus on manufacturing these critical items during the COVID-19 pandemic. For more information, visit www.transferflow.com.

March 26, 2020

1-800EveryRim OEM Wheels will remain open in order to support essential national transportation needs during the COVID-19 pandemic.

1-800EveryRim OEM Wheels Remains Open Through Coronavirus Crisis

1-800EveryRim OEM Wheels will remain open in order to support essential national transportation needs during the COVID-19 pandemic. The company stated that as per the March 19 CISA memorandum, which refers to “Critical Infrastructure Workforce” and “Employees supporting or enabling transportation functions,” it takes its responsibility seriously.

“Besides being open to provide factory original replacement wheels to our obvious essential need accounts, just two weeks ago, one of our tire dealer customers asked us to allow their customer, a nurse, to will call his own wheel as he was in a hurry to get to work. We were proud to provide the help," said President Billy Eordekian.

In response to the national emergency, the company has implemented precautionary measures to safeguard the well-being of customers, employees, and the community as it aligns with current recommendations from the CDC. For more information, visit www.1800everyrim.com.

Air Flow Research Temporarily Shuts Down

Air Flow Research (AFR) has temporarily shut down due to California Governor Gavin Newsome’s “Stay at Home Order” issued March 19. The shutdown means the company will not be fulfilling any outgoing shipments until the order is lifted. AFR is also formulating a plan to provide some services to customers remotely and will resume answering phones, e-mails and processing orders as soon as possible. For more information, visit www.airflowresearch.com.

Billet Specialties Closed Until April 7

Due to a state-wide shelter-in-place order in Illinois, Billet Specialties has closed until April 7 and will resume operations on April 8. Orders placed after March 20 will not be processed or shipped until the week of April 8. For more information, visit www.billetspecialties.com.

BorgWarner to Suspend Manufacturing Operations

BorgWarner will suspend manufacturing operations in North America and Europe, citing reduction in OEM manufacturing, which accounts for 70% of the company’s revenue. For more information, visit www.borgwarner.com.

Bridgestone Americas Announces Temporary Phased Shutdown of Manufacturing Facilities in North America and Latin America

Bridgestone Americas has announced a temporary phased shutdown of its manufacturing facilities in North America and Latin America. The temporary shutdown will began last weekend with all facilities planning to resume normal operations on or before Sunday, April 12. The company will continue to monitor the situation closely and adjust response plans and activities as necessary. The company has sufficient supply of product to meet customer demand and its distribution centers, plant warehouses and logistics teams will continue to fill orders, but is executing this temporary shutdown to align supply to the predicted demand in the market. For more information, visit www.bridgestoneamericas.com.

Bully Dog Performance Implements Remote Work Policy

Bully Dog Performance, as well as its parent company, Derive Systems, is implementing remote work and virtual collaboration and has cancelled all large gatherings and non-essential business travel. The company is also limiting visitors to all office locations. Advance approval is needed for any office visits. Sales and customer service is available and the company is shipping orders as usual. For more information, visit www.bullydog.com.

CAN Connect Conference Still on for September

Custom Automotive Network (CAN) President Tracie Nunez also sent out a letter regarding its CAN Connect conference, set to be held in September, which the organization continues to prepare for as scheduled. If interested in registering for the conference, the organization allows delayed billing (no payment required now) and any payments already are fully refundable until August 12—a date the CAN Board of Directors is currently reviewing. CAN offices are fully operational from multiple remote locations and during normal business hours. For more information, visit www.customautomotivenetwork.com.

Classic Industries Suspends Operations

Due to the current executive order (N-33-20) issued March 19, by California Governor Gavin Newsom, Classic Industries is suspending all operations and implementing the “shelter at home” policy for all employees. Offices, the showroom and warehouse will be temporarily closed, and shipping orders will cease. The Classic Industries website remains available 24/7, and all orders placed after March 20 will be processed and shipped once operations resume. For further assistance, contact info-desk@classicindustries.com.

Collision Industry Foundation Announces Fund Established for COVID-19 Victims

The Collision Industry Foundation (CIF) has announced the formation of a specific fund to assist those within the industry impacted by the Coronavirus, or COVID-19. On behalf of the industry, CIF has committed to initially fund $100,000 in assistance to help individual collision-repair professionals and their immediate families dealing with the effects of the virus.

“Our hearts go out to all those impacted by this worldwide pandemic,” expressed Michael Quinn, CIF board president and senior vice president of business development at AirPro Diagnostics. “The CIF is prepared to step forward with an initial commitment of $100,000 and encourages all stakeholders in the industry to contribute and support collision-repair employees, technicians and their families in the face of this crisis. One-hundred percent of your tax-deductible donations to CIF from now through May will be added to this COVID-19 fund, so we can help as many members of our industry as possible.”

If you need help, know someone that needs help or want to make a tax-deductible donation, visit www.collisionindustryfoundation.org.

Daystar Alters Production Schedule

Daystar has altered its production schedule, in addition to taking several other precautions to protect employees. While the company is still distributing products, it has shifted to a three-day-per-week, 12-hour workday production schedule and is encouraging remote work when possible. It has also provided employees with sanitizer and is following CDC guidelines. The company currently expects no disruption of production or distribution. For more information, visit www.daystar.com.

Factory Five Racing Closed Until April 8

Factory Five Racing will be closed for two weeks, effective March 24. The business plans to reopen on April 8. The closure could result in some shipping delays, according to President Dave Smith. For more information, visit www.factoryfive.com.

Fluidampr Continues to Manufacture and Ship Products

Fluidampr continues to operate and ship products, according to the company. However, it has cancelled all travel, implemented remote work where possible, temporarily suspended any visitors to its facility and instituted social distancing and additional sanitizing measures. The company continues to manufacture product and is taking and fulfilling orders. For more information, visit www.fluidampr.com.

Goodguys Rod and Custom Association Temporarily Closes Corporate Office

Goodguys Rod and Customs Association has temporarily closed its corporate office due to a shelter-in-place order currently being implemented in the San Francisco Bay area. During the shutdown, Goodguys employees will work remotely, causing longer than usual response times to any inquiries. New membership cards, event confirmations and refund requests will also not be processed or sent out until the office reopens. For more information, visit www.good-guys.com.

Harbor Freight Donating Protective Gear to Hospitals

Harbor Freight Tools has announced that it will donate its entire inventory of N95 masks, face shields and 5- and 7-mil nitrile gloves to hospitals with 24-hour emergency rooms due to an ongoing shortage of the equipment. The company has asked that hospital procurement departments contact the retailer via an online portal to determine if the company can make a donation. If you or someone you know does not work at a hospital, but would like to give the name of a hospital with a 24-hour emergency room, email the company at hospitalhelp@harborfreight.com with the hospital’s city and state in the subject line and Harbor Freight will follow up. Hospitals that can be assisted will be provided vouchers when the supplies are available for pickup at their local Harbor Freight store. For more information, visit www.harborfreight.com.

Industry Leaders Come Together to Help Career and Technical Education (CTE) Students Continue Learning During COVID-19 Crisis

The manufacturing industry is already facing a skilled labor shortage, and the onset of the COVID-19 crisis has presented an additional challenge for educational institutions, temporarily closing schools across the nation and interrupting face-to-face learning. To help meet the challenge of building the industry’s future workforce, the newly formed CTE Coalition, led by Lincoln Electric, Tooling U-SME, NC3, camInstructor, Haas Automation and SkillsUSA, mobilized to create the website Keep CTE Moving—a central portal where instructors and students can go to access much-needed resources, including hundreds of online classes, videos and instructional materials in areas such as machining, welding, mechatronics, industry 4.0 and programming. All online materials are produced and supplied by the coalition partners with the majority being available at no charge for the next 30 days. The goal is to help career and technical education faculty and students continue their teaching and learning in a new virtual environment as quickly as possible. Coalition partners are also providing recorded sessions with CTE instructors highlighting best practices in how to effectively utilize eLearning and online resources to educate students and quickly transition to a virtual learning environment.   

Ernst Prost

LIQUI MOLY Offers Bonus for Every Employee Instead of Short-Time Work

LIQUI MOLY is not reacting to the coronavirus crisis with short-time work or layoffs, but is instead paying a bonus of EUR 1,000 to each employee. The company now has almost its entire administration working from home. This move is intended to protect employees while keeping production running.

“Today, we have largely been able to ensure in all corporate areas that we are mastering this balancing act between preventive health care and continued work,” LIQUI MOLY Managing Director Ernst Prost wrote to the workforce.

While other companies are having to deal with short-time work or are considering making cuts, the LIQUI MOLY boss is setting a counterpoint. “The current developments are not leaving us unaffected either; the economic consequences will be brutal. That is precisely why we must now do our part to solve this crisis with our brains and wits, with commitment and diligence, and definitely with courage and confidence.”

All employees worldwide will receive the same amount for this bonus, from the department manager in Germany to the warehouse clerk in South Africa. For more information, visit www.liqui-moly.com.

Livernois Motorsports and Engineering Deemed “Essential”

Livernois Motorsports and Engineering has been deemed “essential” and will continue to function, but will operate on a limited schedule with limited staff. Staff will also not give walk-throughs to new or existing customers unless it is a pre-approved appointment. For more information, visit www.livernoismotorsports.com.

McLeod Racing Fully Operational

McLeod Racing remains fully operational and continues to build and ship product, while practicing safe protocols to protect employees. Tech and sales lines continue to operate normally while staff works remotely. For more information, visit www.mcleodracing.com.

Melling Engine Parts to Minimize Operations

Melling Engine Parts announced it will minimize operations for the next three weeks following a stay at home order from Michigan Governor Gretchen Whitmer, but will remain open and shipping product with a reduced staff. Customers may experience a delay in shipments. For more information, visit www.melling.com.

Mittler Bros. Machine & Tool Continues Operations

Mittler Bros. Machine & Tool continues to operate, according to a letter from Paul Mittler, although upcoming metal-shaping and metal-working classes, hosted by the company, for March and April have been postponed. For more information visit www.mittlerbros.com.

Neuspeed Closes Retail Location

Neuspeed, located in California, is still operating, but has closed its retail location. The company will also not accept personal or will-call pick up, except by shipping carriers. Reduced on-site staff has also led the company to extend its shipping time from 24 to 48 hours, but will continue to process and ship orders as long as parcel carries are still in operation. For more information visit www.neuspeed.com.

Pep Boys Deemed Essential Business by Federal Government, Remains Open

As a major employer and provider of essential products and services as deemed by the Federal Government and the applicable local, county and state orders, Pep Boys remains open and committed to providing the critical parts and services in its communities. The company continues to support the vehicles of first responders, medical professionals and delivery drivers who provide food, medicine and other essential items during this difficult time. Because local curfews may be in place, patrons should call their local store before visiting. The company has also launched the following measures:

• A touchless drop-off and pick-up process in its service bays, while also providing gloves, seat and steering wheel covers and floor mats for vehicles.
• Curbside pickup is now available, where permitted, for parts orders placed online.
• All stores and distribution centers have implemented enhanced cleaning and disinfecting practices, while also practicing social distancing.
• Team members have been advised not to come to work if they are feeling ill and have been provided a medical hotline if they are experiencing symptoms.
• Corporate offices are all working hard remotely to continue to support the business.

For more information, visit www.pepboys.com.

Racing Power Co. Operates With Minimum Staffing

Racing Power Co. is subject to a shelter-in-place order in California, but will continue to operate with minimum warehouse staff on site. USRPC.com will still accept online retail orders, but fulfillment may take up to 24 hours.

SuperPro Still Operational

SuperPro is still operating but has taken precautionary measures to facilitate remote work where possible and social distancing for staff still operating at its California, Australia and New Zealand facilities. For more information, visit www.superpro.com.au.

Turn 14 Distribution Centers Remain Operational

According to Turn 14 Distribution, its distribution centers in Pennsylvania, Nevada and Texas remain fully operational, while sales, accounting and support staff work remotely. Employees on the job at the distribution centers are now working on separated shifts, the company said, and professional cleaners have been hired to clean high-traffic and high-contact areas of its facilities between shifts. Will Call service at all three distribution centers has also been suspended until further notice. For more information, visit www.turn14.com.

UMI Performance Closes

Pennsylvania-based UMI Performance has closed, citing the state’s mandatory shutdown. The company is closed until further notice and will fulfill any in-process or new orders once production is allowed to resume. For more information, visit www.umiperformance.com.

VP Racing Fuels Continues to Power Global Motorsports

VP Racing Fuels Inc. continues to supply race fuels, coolants and lubricants to race series and teams, despite the economic challenges caused by COVID-19. According to the company, VP has maintained sufficient inventory and transportation to supply all professional and amateur race customers around the world. Over the past several weeks, VP has signed new agreements with World Racing League and American Flat Track and continues to fuel series and events that are recognized around the world. For more information, visit www.vpracingfuels.com.

SEMA members: Let the industry know about your company's status and responses to the Coronavirus by sending press releases and information to Carr Winn.