The ’66 Ford Bronco in the Royal Purple booth #23257 was built by Andy Leach of Cal Automotive Creations and is a top 21 finalist in the Battle of the Builders competition.

By SEMA News

Featured in the Royal Purple booth is a ’66 Ford Bronco built by Andy Leach of Cal Automotive Creations. It was revealed at a Tuesday press conference and was also a top 21 finalist in the SEMA Show Battle of the Builders competition.

The truck is powered by an X302 Ford Racing crate engine and Bowler 4R70W transmission. It features an Atlas 2 transfer case, 9-in. rearend and Dana 30 frontend. Bilstein provided the 7100 series reservoir shocks, while the chassis incorporates multi-link front suspension and leaf-spring rear suspension.

The custom body includes unique steed fender flares, a hood bulge and bumpers. The ride is lit with KC HiLites headlights and front-end rear fog lights, with body and paint by Adam Krause, owner of The Refinery. Method Race Wheels’ 17x9 beadlock wheels are paired with Toyo Open Country MT tires to finish off the ensemble.

Inside, a custom roll cage is outfitted by Recovery Room Hot Rod Interiors and with Boom Mat sound deadening. One-off Classic Instruments gauges can be found in the F-100 dash.

More information on the 2015 SEMA Batlle of the BUilders is available at www.semashow.com/botb.

Larry Hite (second from right), winner of the Redtail Telematics Ultimate Road Mileage Challenge joins Redtail Telematics CEO Dr. Colin Smithers (left), Vice President of Sales and Marketing Anne Amoresano (second left) and Sales and Marketing Coordinator Davide Botturi.

By SEMA News

Redtail Telematics presented $1,000 to Larry Hite of Las Vegas, the winner of the company’s Ultimate Road Mileage Challenge, on Tuesday in the company’s booth at the 2015 SEMA Show.

For the worldwide promotion, fifty competitors who were chosen plugged the Redtail Telematics GPS device into the cigarette lighter/12-volt adapter in their vehicle and drove toward the prize. During the month of October, Redtail tracked their mileage on its website leaderboard. Hite ultimately logged the most miles.

Redtail provides technology solutions to insurance companies, vehicle fleets and individuals. The company offers a broad range of wireless services related to the continuous capture and analysis of high-frequency driver data.

According to Anna Amoresano, vice president of marketing, “SEMA is the ideal show for Redtail to connect with authorized resellers looking for a growing company offering state-of-the-art GPS products for families and fleets of between one and one million vehicles. Our veteran sales organization in the field can answer all your questions, but we’re also looking forward to meeting with you in person in our SEMA booth #11971.”

Larry Hite (second from right), winner of the Redtail Telematics Ultimate Road Mileage Challenge joins Redtail Telematics CEO Dr. Colin Smithers (left), Vice President of Sales and Marketing Anne Amoresano (second left) and Sales and Marketing Coordinator Davide Botturi.

By SEMA News

Redtail Telematics presented $1,000 to Larry Hite of Las Vegas, the winner of the company’s Ultimate Road Mileage Challenge, on Tuesday in the company’s booth at the 2015 SEMA Show.

For the worldwide promotion, fifty competitors who were chosen plugged the Redtail Telematics GPS device into the cigarette lighter/12-volt adapter in their vehicle and drove toward the prize. During the month of October, Redtail tracked their mileage on its website leaderboard. Hite ultimately logged the most miles.

Redtail provides technology solutions to insurance companies, vehicle fleets and individuals. The company offers a broad range of wireless services related to the continuous capture and analysis of high-frequency driver data.

According to Anna Amoresano, vice president of marketing, “SEMA is the ideal show for Redtail to connect with authorized resellers looking for a growing company offering state-of-the-art GPS products for families and fleets of between one and one million vehicles. Our veteran sales organization in the field can answer all your questions, but we’re also looking forward to meeting with you in person in our SEMA booth #11971.”

The drivers featured during the 2015 NHRA Breakfast were (from left) Leah Pritchett, Alexis DeJoria, the legendary Shirley Muldowney, Courtney Force and Erica Enders. Bob Frey, former driver and NHRA announcer, moderated the panel discussion.

By SEMA News

The 2015 NHRA Breakfast at the SEMA Show celebrated the success of women in drag racing. The 2015 drivers featured during the NHRA Breakfast were Erica Enders, Courtney Force, Alexis DeJoria, Leah Pritchett and the legendary Shirley Muldowney. The popular annual event at the SEMA Show, which has showcased many of the NHRA’s drivers, team owners and other characters within the sport, has grown into a must-attend affair for SEMA Show attendees, and this year’s program continued that tradition. 

The NHRA brought together some of its most successful women in the NHRA Mello Yello Drag Racing Series, and they discussed their memories and legacies.
SEMA Showgoers can visit the NHRA in the Central Hall of the Las Vegas Convention Center, booth #22329.

The drivers featured during the 2015 NHRA Breakfast were (from left) Leah Pritchett, Alexis DeJoria, the legendary Shirley Muldowney, Courtney Force and Erica Enders. Bob Frey, former driver and NHRA announcer, moderated the panel discussion.

By SEMA News

The 2015 NHRA Breakfast at the SEMA Show celebrated the success of women in drag racing. The 2015 drivers featured during the NHRA Breakfast were Erica Enders, Courtney Force, Alexis DeJoria, Leah Pritchett and the legendary Shirley Muldowney. The popular annual event at the SEMA Show, which has showcased many of the NHRA’s drivers, team owners and other characters within the sport, has grown into a must-attend affair for SEMA Show attendees, and this year’s program continued that tradition. 

The NHRA brought together some of its most successful women in the NHRA Mello Yello Drag Racing Series, and they discussed their memories and legacies.
SEMA Showgoers can visit the NHRA in the Central Hall of the Las Vegas Convention Center, booth #22329.

Jim Morrison, director of Jeep Brand product marketing (right) and Pietro Gorlier, head of MOPAR, pose with the SEMA Award for Hottest 4x4-SUV and the Wrangler Red Rock Concept.

By SEMA News

MOPAR hosted a press conference on Tuesday showcasing the large lineup of vehicles appearing in the company’s 2015 SEMA Show exhibit (booth #43141). Each of the display vehicles has been transformed with production and concept accessories.

The Chrysler, Dodge, Jeep, Ram and Fiat customized vehicles are spread over the 15,345-sq. ft. MOPAR exhibit. In addition, hundreds of MOPAR products—from engines to wheels to lift kits and much more—are on display at the booth.

“The lineup of MOPAR-modified vehicles premiering at SEMA represents real-world examples of our brand’s continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions,” said Pietro Gorlier, head of MOPAR. “It doesn’t matter if you drive an SUV, a pickup a truck, a commercial vehicle, a compact crossover, a sedan or a musclecar. MOPAR has the products to help make each vehicle your own.”

Some of the MOPAR-modified vehicles appearing in the booth include:

• Dodge Charger Deep Stage 3
• Dodge Dart GLH Concept
• Chrysler 300 Super S
• Chrysler 200 S MOPAR
• Fiat 500X Chicane
• Fiat 500X Mobe
• Ram Rebel X
• Ram ProMaster City DiveMaster
• Wrangler Red Rock Concept

See more photos from the 2015 SEMA Show at www.semaphotos.com.

Jim Morrison, director of Jeep Brand product marketing (right) and Pietro Gorlier, head of MOPAR, pose with the SEMA Award for Hottest 4x4-SUV and the Wrangler Red Rock Concept.

By SEMA News

MOPAR hosted a press conference on Tuesday showcasing the large lineup of vehicles appearing in the company’s 2015 SEMA Show exhibit (booth #43141). Each of the display vehicles has been transformed with production and concept accessories.

The Chrysler, Dodge, Jeep, Ram and Fiat customized vehicles are spread over the 15,345-sq. ft. MOPAR exhibit. In addition, hundreds of MOPAR products—from engines to wheels to lift kits and much more—are on display at the booth.

“The lineup of MOPAR-modified vehicles premiering at SEMA represents real-world examples of our brand’s continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions,” said Pietro Gorlier, head of MOPAR. “It doesn’t matter if you drive an SUV, a pickup a truck, a commercial vehicle, a compact crossover, a sedan or a musclecar. MOPAR has the products to help make each vehicle your own.”

Some of the MOPAR-modified vehicles appearing in the booth include:

• Dodge Charger Deep Stage 3
• Dodge Dart GLH Concept
• Chrysler 300 Super S
• Chrysler 200 S MOPAR
• Fiat 500X Chicane
• Fiat 500X Mobe
• Ram Rebel X
• Ram ProMaster City DiveMaster
• Wrangler Red Rock Concept

See more photos from the 2015 SEMA Show at www.semaphotos.com.

By SEMA News

Dickies Debuts Shop Collection, Booth #15021

Dickies introduced a new automotive garment line at this week’s SEMA Show. The company—which also serves as the official apparel sponsor of the Show—said the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies. The line features a variety of products for men and women, including shirts, knits, pants, shorts, denim, coveralls, jackets and accessories, such as safety footwear and non-scratch belts. Products offer added functional details and optimized comfort allowing workers to focus on getting the job done.

Shell Pioneering Performance, Booth #60005 and #60006

Vehicles on display at the Shell Pioneering Performance Experience have been stopping SEMA Show traffic since the doors opened. The 18 vehicle lineup includes the ’15 Hennessey Venom GT, ’89 Vintage Yellow Submarine, ’56 “Trifecta” Chevy Bel Air, Bryce Menzies’ Trophy Truck, Tommy Pike Customs’ ’69 Quaker State Ford F-100 and more. It was the unveiling of the ’64 Shelby Cobra Coupe that stole the show. Piloted to set 23 individual records during a tire test day in 1965 at the Bonneville Salt Flats, the Cobra was reunited on the 50th anniversary of the famed day for the first time with driver Craig Breedlove and designer Peter Brock. See the Shell Pioneering Performance Experience on Twitter at @ShellSEMA2015.

Lexus Partners With F Performance Racing for 2016 and Beyond, Booth #21601

Lexus announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon-to-be-announced sports car series. This new racing venture is part of the Lexus’ global motorsports effort that will see the Japanese luxury brand competing on tracks in the United States beginning in 2016. The new race vehicle is based upon the production Lexus RC F high-performance coupe that went on sale at the end of 2014. Veteran driver and road-racing legend Scott Pruett will pilot the RCF GT3, bringing a wealth of  experience during the vehicle development phase. F Performance Racing will campaign a limited schedule in 2016. In its inaugural year, the team’s primary focus will involve developing the race organization while gathering data and track experience to further propel vehicle development.

Gentex to Showcase Its New Full Display Mirror Technology on Nissan’s GT-R LM Nismo Race Car at SEMA, Booth #11679

Gentex Corporation’s booth features one of Nissan’s GT-R LM NISMO race cars equipped with a complete rear-vision package comprised of glare-eliminating exterior mirrors and an all-new Full Display Mirror (FDM). Gentex’s display showcases the OEM production version of its FDM technology and demonstrates potential future FDM functionality. The FDM system consists of a custom, high-dynamic range imager that captures video of the vehicle’s rear view and streams it to a unique mirror-integrated display. The Gentex FDM offers bi-modal performance. In mirror mode, the product functions as a standard automatic-dimming rearview mirror. With the flip of a switch, the mirror enters display mode, and a clear, bright display appears through the mirror’s reflective surface, providing a wide, unobstructed rearward view.

By SEMA News

Dickies Debuts Shop Collection, Booth #15021

Dickies introduced a new automotive garment line at this week’s SEMA Show. The company—which also serves as the official apparel sponsor of the Show—said the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies. The line features a variety of products for men and women, including shirts, knits, pants, shorts, denim, coveralls, jackets and accessories, such as safety footwear and non-scratch belts. Products offer added functional details and optimized comfort allowing workers to focus on getting the job done.

Shell Pioneering Performance, Booth #60005 and #60006

Vehicles on display at the Shell Pioneering Performance Experience have been stopping SEMA Show traffic since the doors opened. The 18 vehicle lineup includes the ’15 Hennessey Venom GT, ’89 Vintage Yellow Submarine, ’56 “Trifecta” Chevy Bel Air, Bryce Menzies’ Trophy Truck, Tommy Pike Customs’ ’69 Quaker State Ford F-100 and more. It was the unveiling of the ’64 Shelby Cobra Coupe that stole the show. Piloted to set 23 individual records during a tire test day in 1965 at the Bonneville Salt Flats, the Cobra was reunited on the 50th anniversary of the famed day for the first time with driver Craig Breedlove and designer Peter Brock. See the Shell Pioneering Performance Experience on Twitter at @ShellSEMA2015.

Lexus Partners With F Performance Racing for 2016 and Beyond, Booth #21601

Lexus announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon-to-be-announced sports car series. This new racing venture is part of the Lexus’ global motorsports effort that will see the Japanese luxury brand competing on tracks in the United States beginning in 2016. The new race vehicle is based upon the production Lexus RC F high-performance coupe that went on sale at the end of 2014. Veteran driver and road-racing legend Scott Pruett will pilot the RCF GT3, bringing a wealth of  experience during the vehicle development phase. F Performance Racing will campaign a limited schedule in 2016. In its inaugural year, the team’s primary focus will involve developing the race organization while gathering data and track experience to further propel vehicle development.

Gentex to Showcase Its New Full Display Mirror Technology on Nissan’s GT-R LM Nismo Race Car at SEMA, Booth #11679

Gentex Corporation’s booth features one of Nissan’s GT-R LM NISMO race cars equipped with a complete rear-vision package comprised of glare-eliminating exterior mirrors and an all-new Full Display Mirror (FDM). Gentex’s display showcases the OEM production version of its FDM technology and demonstrates potential future FDM functionality. The FDM system consists of a custom, high-dynamic range imager that captures video of the vehicle’s rear view and streams it to a unique mirror-integrated display. The Gentex FDM offers bi-modal performance. In mirror mode, the product functions as a standard automatic-dimming rearview mirror. With the flip of a switch, the mirror enters display mode, and a clear, bright display appears through the mirror’s reflective surface, providing a wide, unobstructed rearward view.

The SEMA Cruise kicks off the 2015 SEMA Show’s Friday night fun as more than 1,000 display vehicles parade across the street from the Las Vegas Convention Center and congregate in the Gold Lot for SEMA Ignited, the official after-party of the SEMA Show.

By SEMA News

Vehicles from the 2015 SEMA Show will begin to parade out of the convention center around 4:00 p.m. on Friday, November 6, and make their way to a “village”—or themed area—at SEMA Ignited. The 2015 SEMA Ignited event will take place from 3:00–10:00 p.m. in the Gold Lot, across the street from the Las Vegas Convention Center—just a short walk for SEMA Showgoers. The village themes will include hot rod, off-road, sport compact and a general area. Each area will have its own food and entertainment for attendees interested in that niche.

Industry professionals with SEMA Show credentials who wish to attend the SEMA Ignited event get in on the excitement free with their Show badge. The event is also open to the public. Consumer tickets are $20 and can be purchased at www.semaignited.com.

Activities will include Formula D drifting demonstrations, live music and celebrity appearances. The winner of the 2015 Battle of the Builders competition will be announced at 7:30 p.m. on the main stage. Production teams will also be on site to film various television programs that will air nationwide.