As the staff at the SEMA Data Co-op (SDC) works each day with newly onboarded suppliers and coaches good data habits to existing members, a common and disturbing theme continues to appear in our quest to build the definitive data repository for the specialty parts marketplace. That theme is the lack of understanding of the difference between data completeness and data quality.

As the staff at the SEMA Data Co-op (SDC) works each day with newly onboarded suppliers and coaches good data habits to existing members, a common and disturbing theme continues to appear in our quest to build the definitive data repository for the specialty parts marketplace. That theme is the lack of understanding of the difference between data completeness and data quality.

As the staff at the SEMA Data Co-op (SDC) works each day with newly onboarded suppliers and coaches good data habits to existing members, a common and disturbing theme continues to appear in our quest to build the definitive data repository for the specialty parts marketplace. That theme is the lack of understanding of the difference between data completeness and data quality.

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry. Yet to help its members succeed and prosper, SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative. Consequently, it seems only fitting once a year to celebrate an individual whose contributions best embody this SEMA mission. For 2015, that individual is Kathryn Reinhardt of MagnaFlow, who found herself named SEMA Person of the Year at the recent 2015 SEMA Show Industry Banquet in Las Vegas.

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry. Yet to help its members succeed and prosper, SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative. Consequently, it seems only fitting once a year to celebrate an individual whose contributions best embody this SEMA mission. For 2015, that individual is Kathryn Reinhardt of MagnaFlow, who found herself named SEMA Person of the Year at the recent 2015 SEMA Show Industry Banquet in Las Vegas.

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry. Yet to help its members succeed and prosper, SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative. Consequently, it seems only fitting once a year to celebrate an individual whose contributions best embody this SEMA mission. For 2015, that individual is Kathryn Reinhardt of MagnaFlow, who found herself named SEMA Person of the Year at the recent 2015 SEMA Show Industry Banquet in Las Vegas.

Earlier this week SEMA issued a press release informing the public that the U.S. Environmental Protection Agency (EPA) is aiming to make it illegal to convert automobiles originally designed for on-road use into race cars, even though such conversions have been done for decades. Under the EPA’s proposed rule, it would also be illegal to sell any performance-related products for those cars. The EPA’s proposal would have a devastating impact on motorsports since many types of racing rely on production vehicles that have been modified for use strictly at the track.

Earlier this week SEMA issued a press release informing the public that the U.S. Environmental Protection Agency (EPA) is aiming to make it illegal to convert automobiles originally designed for on-road use into race cars, even though such conversions have been done for decades. Under the EPA’s proposed rule, it would also be illegal to sell any performance-related products for those cars. The EPA’s proposal would have a devastating impact on motorsports since many types of racing rely on production vehicles that have been modified for use strictly at the track.

Earlier this week SEMA issued a press release informing the public that the U.S. Environmental Protection Agency (EPA) is aiming to make it illegal to convert automobiles originally designed for on-road use into race cars, even though such conversions have been done for decades. Under the EPA’s proposed rule, it would also be illegal to sell any performance-related products for those cars. The EPA’s proposal would have a devastating impact on motorsports since many types of racing rely on production vehicles that have been modified for use strictly at the track.

By Jason Catullo

Companies interested in exhibiting at the 2016 SEMA Show are encouraged to get started at www.SEMAShow.com/buyabooth.

Companies interested in exhibiting at the 2016 SEMA Show are encouraged to get started at www.SEMAShow.com/buyabooth. While the Show is nearly nine months away, committing early ensures that companies are eligible to participate in the Priority Booth Space Selection, where exhibitors pick their locations at the Las Vegas Convention Center. The SEMA Show annually connects specialty-equipment manufacturers with more than 60,000 industry buyers seeking the latest product innovations from the $36-billion industry.

The deadline to secure booth space for the Show and participate in the selection process is April 1.

In addition to selecting space on schedule, exhibitors purchasing booth space now will receive information and Show-related updates, key deadlines, transportation news, hotel deals, special offers and the latest news from exhibitors. Taking advantage of early bird discounts and deadlines is the easiest way to control costs for the Show and keep companies on budget.

New Products Showcase

The SEMA Show is the hot-bed of ingenuity, where all of the latest specialty automotive products are introduced. In 2016, more than 2,500 new and featured products were displayed in the New Products Showcase. With the first product category free for every Show exhibitor, companies can display product in their booths while simultaneously featuring a product in the Showcase, providing the additional opportunity to attract attention from buyers and media. Every product entered in the Showcase features detailed product information and descriptive signs, and the product information is available to buyers and media at the Show.

Media Exposure

In addition to access to industry buyers from around the world, companies participating in the SEMA Show have the opportunity for additional exposure through the Show’s participating media representatives. Last year’s SEMA Show featured more than 3,000 members of the media. Read “Required Reading” in the January issue of SEMA News for a sample of media coverage from the Show.

To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.