By SEMA Editors

Participating in SEMA’s Show publications is a simple, no-cost process that begins by submitting a press release to the SEMA Show Online Media Center.

The SEMA Show Daily is a key resource for Showgoers, providing a day-to-day breakdown and schedules of what’s happening on the Show floor, including schedules of celebrity appearances, special events, press conferences and education sessions. The Daily also offers a recap of new-product award winners, recipients of the SEMA Award, project vehicle reveals, updates on the Battle of the Builders competition and much more.

There are four issues of the SEMA Show Daily. The first issue is delivered about 30 days prior to the SEMA Show, with a circulation of 40,000, and offers a sneak-peek of the Show’s new attractions, special events and can’t miss-features. The other three issues are distributed during the Show on Tuesday, Wednesday and Thursday.  

News for the Daily is collected from several sources—the main one being the SEMA Show  Online Media Center. Available at www.semashow.com/press, the Online Media Center is a valuable, one-stop repository for SEMA Show news, announcements and special events submitted directly by 2017 SEMA Show exhibitors.

Members of the media and journalists around the world access this library of submissions, seeking potential story ideas, new product announcements and the latest company news. Buyers and attendees use the site to learn of their customer’s plans for the Show, new product releases, or to track the companies they want to connect with during the event.

There is no cost to upload press releases and information, making it the one of the simplest ways to inform the industry about your company, booth and location number, new products, Show plans and more.

Many of the press releases uploaded to the Online Media Center are used in the SEMA Show Daily, as well as the pre-Show (October) and Show (November) issues of the SEMA News magazine. The products and editorial featured in SEMA’s pre-Show publications are chosen on a first-come, first-served basis. Because SEMA’s editorial team continues to use the Online Media Center for new stories until the SEMA Show opens, exhibitors are encouraged to continue uploading new materials to the Online Media Center as well.

By SEMA Editors

Participating in SEMA’s Show publications is a simple, no-cost process that begins by submitting a press release to the SEMA Show Online Media Center.

The SEMA Show Daily is a key resource for Showgoers, providing a day-to-day breakdown and schedules of what’s happening on the Show floor, including schedules of celebrity appearances, special events, press conferences and education sessions. The Daily also offers a recap of new-product award winners, recipients of the SEMA Award, project vehicle reveals, updates on the Battle of the Builders competition and much more.

There are four issues of the SEMA Show Daily. The first issue is delivered about 30 days prior to the SEMA Show, with a circulation of 40,000, and offers a sneak-peek of the Show’s new attractions, special events and can’t miss-features. The other three issues are distributed during the Show on Tuesday, Wednesday and Thursday.  

News for the Daily is collected from several sources—the main one being the SEMA Show  Online Media Center. Available at www.semashow.com/press, the Online Media Center is a valuable, one-stop repository for SEMA Show news, announcements and special events submitted directly by 2017 SEMA Show exhibitors.

Members of the media and journalists around the world access this library of submissions, seeking potential story ideas, new product announcements and the latest company news. Buyers and attendees use the site to learn of their customer’s plans for the Show, new product releases, or to track the companies they want to connect with during the event.

There is no cost to upload press releases and information, making it the one of the simplest ways to inform the industry about your company, booth and location number, new products, Show plans and more.

Many of the press releases uploaded to the Online Media Center are used in the SEMA Show Daily, as well as the pre-Show (October) and Show (November) issues of the SEMA News magazine. The products and editorial featured in SEMA’s pre-Show publications are chosen on a first-come, first-served basis. Because SEMA’s editorial team continues to use the Online Media Center for new stories until the SEMA Show opens, exhibitors are encouraged to continue uploading new materials to the Online Media Center as well.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the NSRA Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the NSRA Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the NSRA Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the National Street Rod Association (NSRA) Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Media Preview Exclusive, presented by the Truck and Off-Road Alliance (TORA) will be held Monday, October 30, prior to the opening of the 2017 SEMA Show. Held in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC), the preview allows TORA-member manufacturers exhibiting at the 2017 SEMA Show to maximize product exposure to some of the top media outlets in the light-truck segment.

Manufacturers are encouraged to set up temporary signage, banners and marketing materials within their designated display space, as well as bring products for the media to preview and touch.

Throughout the two-hour event, exhibiting truck-accessory manufacturers will meet face-to-face with editors, reporters and media influencers, making contacts and introducing their latest products without sacrificing valuable floor time with buyers.

The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new products during the application period. The awards will be presented during the event.

Apply to exhibit at the Media Preview Exclusive.

Exhibiting Requirements & Event Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be 2017 SEMA Show exhibitors.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to participate in the Media Preview Exclusive after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Media Preview Exclusive, presented by the Truck and Off-Road Alliance (TORA) will be held Monday, October 30, prior to the opening of the 2017 SEMA Show. Held in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC), the preview allows TORA-member manufacturers exhibiting at the 2017 SEMA Show to maximize product exposure to some of the top media outlets in the light-truck segment.

Manufacturers are encouraged to set up temporary signage, banners and marketing materials within their designated display space, as well as bring products for the media to preview and touch.

Throughout the two-hour event, exhibiting truck-accessory manufacturers will meet face-to-face with editors, reporters and media influencers, making contacts and introducing their latest products without sacrificing valuable floor time with buyers.

The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new products during the application period. The awards will be presented during the event.

Apply to exhibit at the Media Preview Exclusive.

Exhibiting Requirements & Event Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be 2017 SEMA Show exhibitors.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to participate in the Media Preview Exclusive after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Media Preview Exclusive, presented by the Truck and Off-Road Alliance (TORA) will be held Monday, October 30, prior to the opening of the 2017 SEMA Show. Held in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC), the preview allows TORA-member manufacturers exhibiting at the 2017 SEMA Show to maximize product exposure to some of the top media outlets in the light-truck segment.

Manufacturers are encouraged to set up temporary signage, banners and marketing materials within their designated display space, as well as bring products for the media to preview and touch.

Throughout the two-hour event, exhibiting truck-accessory manufacturers will meet face-to-face with editors, reporters and media influencers, making contacts and introducing their latest products without sacrificing valuable floor time with buyers.

The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new products during the application period. The awards will be presented during the event.

Apply to exhibit at the Media Preview Exclusive.

Exhibiting Requirements & Event Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be 2017 SEMA Show exhibitors.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to participate in the Media Preview Exclusive after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Media Preview Exclusive, presented by the Truck and Off-Road Alliance (TORA) will be held Monday, October 30, prior to the opening of the 2017 SEMA Show. Held in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC), the preview allows TORA-member manufacturers exhibiting at the 2017 SEMA Show to maximize product exposure to some of the top media outlets in the light-truck segment.

Manufacturers are encouraged to set up temporary signage, banners and marketing materials within their designated display space, as well as bring products for the media to preview and touch.

Throughout the two-hour event, exhibiting truck-accessory manufacturers will meet face-to-face with editors, reporters and media influencers, making contacts and introducing their latest products without sacrificing valuable floor time with buyers.

The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new products during the application period. The awards will be presented during the event.

Apply to exhibit at the Media Preview Exclusive.

Exhibiting Requirements & Event Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be 2017 SEMA Show exhibitors.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to participate in the Media Preview Exclusive after the application deadline (August 4, 2017).

By SEMA Editors

(L–R): Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year, working with qualified SEMA Cares charities, including Childhelp, Victory Junction and the Austin Hatcher Foundation, SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need. These pinewood cars will be raced at the SEMA Installation & Gala, and then shipped to purchasing SEMA members following the event.  

Several volunteers recently attended the pinewood build day at Childhelp, located in Lignum, Virginia, where children decorated two cars, one of which they kept, and the other destined to be sold to a SEMA member as a part of the SEMA Pinewood Drag Races “Build-It-for-Me” category. 

SEMA members can purchase their own kid-built pinewood cars and help a child in need.

Held in conjunction with the annual SEMA Installation & Gala, the SEMA Cares Pinewood Drag Races take place at the Fairplex Conference Center in Pomona, California, Friday, July 28, 2017, at 12:00 p.m. This elegant setting will play host to some of the most competitive drag racing on the planet. The finals will take place during the cocktail reception shortly before the banquet begins.

Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to go.

Sponsoring a SEMA Cares pinewood drag race car is easy and rewarding. Help a child in need today.