By Amanda Gubbins

HRIA Education Day takes place Friday, March 5, at the Detroit Autorama.

There is still time to register for the Hot Rod Industry Alliance (HRIA) Education Day, which will take place tomorrow at the Detroit Autorama.

Education Day will be held in Cobo Hall from 9:00 a.m.–5:00 p.m. and will consist of 24 sessions, led by some of the biggest names in hot-rod parts manufacturing. These product specialists will demonstrate their parts and train attendees about product features, benefits and installation guidelines. Aside from this product exposure, it is a chance for dealers, installers and builders to get up close and personal with new products and the representatives who can answer their questions. The presenters will also be prepared with selling tips and techniques related to their product lines.

The full Education Day schedule follows so you can plan your day before registering online.

2015 Education Day Schedule

Award-Winning Builders Join Panel Discussion

HRIA will also host a Builder’s Panel at Autorama, Saturday, March 7, at 3:00 p.m., in Room 140 A&B of Cobo Hall. Bobby Alloway, Jesse Greening, Dave Lane, J.F. Launier, Andy Leach and Troy Trepanier will discuss their secrets to success and what they’ve learned from setbacks, along with some great stories. Council members and prospective members alike are invited to attend and learn about the reality of hot-rod building from this impressive lineup.

By Amanda Gubbins

HRIA Education Day takes place Friday, March 5, at the Detroit Autorama.

There is still time to register for the Hot Rod Industry Alliance (HRIA) Education Day, which will take place tomorrow at the Detroit Autorama.

Education Day will be held in Cobo Hall from 9:00 a.m.–5:00 p.m. and will consist of 24 sessions, led by some of the biggest names in hot-rod parts manufacturing. These product specialists will demonstrate their parts and train attendees about product features, benefits and installation guidelines. Aside from this product exposure, it is a chance for dealers, installers and builders to get up close and personal with new products and the representatives who can answer their questions. The presenters will also be prepared with selling tips and techniques related to their product lines.

The full Education Day schedule follows so you can plan your day before registering online.

2015 Education Day Schedule

Award-Winning Builders Join Panel Discussion

HRIA will also host a Builder’s Panel at Autorama, Saturday, March 7, at 3:00 p.m., in Room 140 A&B of Cobo Hall. Bobby Alloway, Jesse Greening, Dave Lane, J.F. Launier, Andy Leach and Troy Trepanier will discuss their secrets to success and what they’ve learned from setbacks, along with some great stories. Council members and prospective members alike are invited to attend and learn about the reality of hot-rod building from this impressive lineup.

The shooters at KGP Photography caught some prototypes for the new Mercedes GLC crossover essentially undisguised as they left the factory. It's the first time the replacement for the outgoing GLK has been caught without its heavier camouflage kit. About 95% of the production bits are now visible, as are the design changes that have been applied to coincide with its new name—thanks to Mercedes' new naming conventions.

KGP also got a revealing shot of a GLC's interior, fully revealing the prototype's center stack and LCD screen.

Photo credit: KGP Photography

The shooters at KGP Photography caught some prototypes for the new Mercedes GLC crossover essentially undisguised as they left the factory. It's the first time the replacement for the outgoing GLK has been caught without its heavier camouflage kit. About 95% of the production bits are now visible, as are the design changes that have been applied to coincide with its new name—thanks to Mercedes' new naming conventions.

KGP also got a revealing shot of a GLC's interior, fully revealing the prototype's center stack and LCD screen.

Photo credit: KGP Photography

The shooters at KGP Photography caught some prototypes for the new Mercedes GLC crossover essentially undisguised as they left the factory. It's the first time the replacement for the outgoing GLK has been caught without its heavier camouflage kit. About 95% of the production bits are now visible, as are the design changes that have been applied to coincide with its new name—thanks to Mercedes' new naming conventions.

KGP also got a revealing shot of a GLC's interior, fully revealing the prototype's center stack and LCD screen.

Photo credit: KGP Photography

By SEMA Editors

	The Silverado HD is one of six vehicles available under Chevrolet's SEMA Show project vehicle program.

The Chevrolet SEMA Vehicle Program for 2015 will focus on designers and manufacturers dedicated to creating new and exciting vehicle designs, incorporating new accessories and vehicle personalization items for new Chevrolet vehicles.

Vehicles available:

• Colorado
• Tahoe
• Traverse
• Equinox
• Trax
• Silverado HD (non dually)

Requirements:

• Preservation of Chevrolet bowtie on front and rear of vehicle, not to be painted.
• High level of paint and build quality; no wraps.
• Sponsorship decals to be limited to the lower 1/3 of the vehicle side.
• Commit to periodic design and build check-ins.
• Promote vehicle through November 2, 2016.
• Retain vehicle insurance totaling at least $3 million until the completion of the one-year contract.
• Current SEMA member.
• Submit proposal by April 17, 2015.

Proposals must include:

• An introductory letter defining the vehicle theme, content and 2015 SEMA Show display location.
• A realistic exterior rendering with the intended colors and modifications accurately defined.
• A build timeline with start and completion dates.
• A detailed list of upgrades and modifications, including new products developed with the use of the vehicle.
• A promotional plan beyond the 2015 SEMA Show.
• Three printed copies mailed to the address listed below.
• An additional digital copy sent to the e-mail below.

Builders are urged to contact Tom Gardner at thomas.gardner@gm.com before submitting a formal proposal to discuss the vehicle theme and modifications.

Send proposals to:

Tom Gardner
Mail Code: 480-717-004
GM Technical Center – AEC Building
30003 Van Dyke Ave.
Office 168-04
Warren, MI 48090-9060

By SEMA Editors

	The Silverado HD is one of six vehicles available under Chevrolet's SEMA Show project vehicle program.

The Chevrolet SEMA Vehicle Program for 2015 will focus on designers and manufacturers dedicated to creating new and exciting vehicle designs, incorporating new accessories and vehicle personalization items for new Chevrolet vehicles.

Vehicles available:

• Colorado
• Tahoe
• Traverse
• Equinox
• Trax
• Silverado HD (non dually)

Requirements:

• Preservation of Chevrolet bowtie on front and rear of vehicle, not to be painted.
• High level of paint and build quality; no wraps.
• Sponsorship decals to be limited to the lower 1/3 of the vehicle side.
• Commit to periodic design and build check-ins.
• Promote vehicle through November 2, 2016.
• Retain vehicle insurance totaling at least $3 million until the completion of the one-year contract.
• Current SEMA member.
• Submit proposal by April 17, 2015.

Proposals must include:

• An introductory letter defining the vehicle theme, content and 2015 SEMA Show display location.
• A realistic exterior rendering with the intended colors and modifications accurately defined.
• A build timeline with start and completion dates.
• A detailed list of upgrades and modifications, including new products developed with the use of the vehicle.
• A promotional plan beyond the 2015 SEMA Show.
• Three printed copies mailed to the address listed below.
• An additional digital copy sent to the e-mail below.

Builders are urged to contact Tom Gardner at thomas.gardner@gm.com before submitting a formal proposal to discuss the vehicle theme and modifications.

Send proposals to:

Tom Gardner
Mail Code: 480-717-004
GM Technical Center – AEC Building
30003 Van Dyke Ave.
Office 168-04
Warren, MI 48090-9060

	SEMA members measure the ’13 Ford Ranger T6 before its exportation in November.

• April 7–8 (8:00 a.m.–5:00 p.m.): Roush, 39555 Schoolcraft Rd., Plymouth, MI 48170
• April 21–22 (8:00 a.m.–5:00 p.m.): Hypertech, 3215 Appling Rd., Bartlett, TN
• May 18–May 22 (8:00 a.m.–5:00 p.m.): SEMA Garage, 1577 S. Valley Vista Dr., Diamond Bar, CA 91765

• ’12 Toyota HiLux
• ’13 Ford Ranger T6
• ’14 UAZ Hunter
• ’14 Mitsubishi L200

Read more about SEMA's International Vehicle Measuring Program in the December 2014 issue of SEMA News.

The Toyota HiLux, Ford Ranger T6, and the newest editions—the Mitsubishi L200 and UAZ Hunter—were imported into the United States under a temporary waiver to provide access to SEMA-member manufacturers to vehicles popularly accessorized overseas but not sold in the United States. The HiLux will be exported in June and the Ranger in November to comply with federal laws.

Limited slots are available. Register now for the last chance to measure the HiLux and Ranger before they leave the United States.