NEW PRODUCTS
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Racing and Performance Products From the 2015 SEMA Show New Products Showcase
Racing & Performance continues to be the largest section at the SEMA Show, increasing steadily in net square footage from year to year. In 2015, exhibitors also entered nearly 1,000 racing and performance products into the New Products Showcase—growth of more than 25% over 2014. LED lights and EFI solutions were among the most-scanned products that piqued buyer interest. Other standouts included Brembo’s B-M8 monobloc caliper, winner of the Best Engineered New Product award; C&R Performance’s drag race barrel intercooler, winner of the Best Performance-Racing Product award; and aFe Power’s DFS780 series diesel fuel system, winner of the Performance-Street Product award.
On the following pages, you’ll find these offerings and more, designed to add performance under the hood, inside the cabin and all the way down to the wheels. Also included are sidebar interviews with key industry participants, who offer their insights on the state of the segment and perspectives for the future.
ACE/ASNU Fuel Systems
ASNU R35GTR Fuel Rail With Integrated Fuel-Pressure and Temp Sensor
Ultra-high-flow rail and transfer hose assembly suitable for up to 2200 hp. Available with fittings for stock lines or -8AN fittings. 
Supports the ASNU family of injectors. +44-208-420-4494
www.asnu.com
PN: ASNU092/R35RAIL&SENSOR | | JRI Shocks
Polaris Slingshot Shock Absorber
 JRi single-adjustable damping shock absorber for the new and popular Polaris Slingshot. The shock also features an Eibach spring with an adjustable spring preload/ride height.
704-660-8346
www.jrishocks.com
PN: 600-20156 |
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JRI Shocks
 S550 Mustang JRi-Mod Front Strut and Rear Shock
JRI Shocks says that the Mike Maier Inc. Mod 1 JRi strut assembly is the best option for S550 Mustangs. Available in both single- and double-adjustable designs. 704-660-8349
www.jrishocks.com
PN: FMUF120100/FMUF120200 | | ACE/ASNU Fuel Systems
ASNU 2000 Injector Range
From the ASNU range of multi-hole atomizing high-performance injectors. Designed with an alloy front and stainless internals to withstand the harshest environment. 
+44-208-420-4494
www.asnu.com
PN: ASNU090/200 |
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ACE/ASNU Fuel Systems
R35 GTR 12-Injector Manifold Conversion
Giving an additional 12 ASNU injectors to the stock Nissan GTR manifold and allowing it to fuel up to 1,400 hp with no loss in drivability. 
772-222-5022
www.asnu.com
PN: ASNU092/R35GTRC/KIT | | JRI Shocks
Polaris XP1000 EX3 Shock Absorber JRi new product adding even more performance to the popular Polaris XP1000 RZR. Shock absorber features three-way damping adjustment utilizing new CD4 technology. 704-660-8346
www.jrishocks.com
PN: 700-170-DD 
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VMS Racing
Universal Billet-Aluminum Hood-Pin Appearance Kit Made of billet aluminum and anodized or triple chrome plated for a long-lasting finish. No drilling required. Real quick-release hood-pin clips and the latest PVC-coated SS lanyard kit. Easy installation with supplied double-sided tape. Adhesive bottom to be sure to protect the hood’s surface. Universal fitment. 
305-463-0680
www.vms-racing.com
PN: HP0200 | | VMS Racing
GM LS-Series Engines High-Output Replacement Ignition Coils  VMS Racing coils offer increased spark energy and voltage, along with low-rpm multiple-spark capabilities. Helps improve the combustion process of the fuel mixture to create an efficient burn.
The result is quicker starts, improved idle, improved throttle response, cleaner plugs, cleaner emissions plus increased high-rpm performance. 305-463-0680
www.vms-racing.com
PN: ICD514A |
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VMS Racing
Fing Fast Round Ball Shift Knob  VMS Racing shift knobs are manufactured of T-6061 aluminum. They are finished using the latest in water transfer printing technology. After the finish, clear coat is applied to ensure a long-lasting finish, and they provide years of trouble-free service and looks.
The color and lettering will not rub off or lose their shine. 305-463-0680
www.vms-racing.com
PN: SKF10 | | VMS Racing
Adjustable Racing Short Shifter - Honda Acura B and D Series The VMS pro-racing Honda and Acura B/D series shifter was designed with full adjustability in mind. The shifter’s height is adjustable up to 4 in. The offset elbow of the shifter can be rotated 180º to different positions, and the pivot ball is also adjustable up or down up to 21/2 in. 305-463-0680
www.vms-racing.com
PN: SSA001 |
VMS Racing
Universal .50-Caliber Bullet-Style Aluminum Replacement Antenna  New VMS Racing .50-caliber bullet-style antennas are made of aircraft-quality T6061 billet aluminum and are hard anodized for a long-lasting finish.
Will not break or chip, and the hard anodized finish will prevent the antenna from fading over time. Easy installation in minutes without special tools. 305-463-0680
www.vms-racing.com
PN: SA033 | | VMS Racing
Generation Two Short Shifter for ’88–’00 Honda Civic/’90–’01 Integra  VMS Racing short shifters are engineered for precision shifts. Shift throw is reduced for quicker shifts. The dual-bent S-style stick accepts the factory stock knob or a 10x1.5mm threaded shift knob.
Direct bolt-on installation. A premium sport shifter engineered for Honda and Acura enthusiasts. 305-463-0680
www.vms-racing.com
PN: SSR003 |
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VMS Racing
Universal .50-Caliber Bullet-Style Chrome Wire Separators  VMS Racing new .50-caliber ammo-style custom wire separators are made of high-quality ABS plastic and are triple-chrome plated for a long-lasting finish.
Universal fitment. Fits sparkplug wires 8 mm to 9 mm in diameter. 305-463-0680
www.vms-racing.com
PN: WIS001CR | | VMS Racing
Vacuum Scavenger Oil Cap for Honda, Acura and Nissan Vehicles  The VMS Racing vacuum scavenger oil cap is designed to easily allow scavenging of excess vacuum or pressure from the engine without having to modify the valve cover.
Great for pulling vacuum with an oil catch can, and it also helps with blow-by on boosted engines. 305-463-0680
www.vms-racing.com
PN: VSO001 |
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ACE/ASNU Fuel Systems
Nissan R35 GTR Individual Throttle-Body Manifold Manifold with fly-by-wire throttles, complete with secondary injector mounts and fuel rails. 
Designed for engines more than 1,200 hp needing fast and controlled throttle response. 772-222-5022
www.asnu.com | | BASF Corp.
R-M Onyx HD Mix as either water-borne or solvent-borne with a single set of toners while being VOC-compliant across all of North America. 
800-825-3000
www.refinish.basf.us/rm_onyxhdwaterborn
PN: HB040 |
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Air Lift Co.
Performance 3H  Air Lift says that the Performance 3H is the first aftermarket product to offer over-the-air updates via mobile app, and the technology is fully integrated.
While other air-suspension air-management systems require secondary hardware or an antenna, the model’s Bluetooth module is built right into the manifold, keeping the installation clean and streamlined. 517-322-2144
www.airliftperformance.com
PN: 27690 | | Air Lift Co.
’11–Current GM 3500 Commercial Chassis  Air Lift Company presents its load-support offering for the Chevy/GMC 3500 commercial chassis.
This product offers users the ability to level up to 5,000 lbs. It comes with everything needed to complete the installation process. 800-248-0892
www.airliftcompany.com
PN: 88339 |
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Air Lift Co.
 ’15 Ford F-450 Load Lifter Ultimate Air Lift Company presents a load-support product for ’15 and ’16 Ford F-450 Super Duty pickups. This is a bolt-on application that gives the truck an additional 5,000 lbs. of load-carrying capability. This product is offered in the standard Load Lifter 5000 series (PN 57349) and the Load Lifter Ultimate series (PN 88349). 800-248-0892
www.airliftcompany.com
PN: 57349 | | BASF Corp.
Glasurit Color Advance Boosters  Glasurit Color Advance Boosters are designed to reduce the number of coats required to achieve hiding (up to 50%), reduce consumption and speed repair processes.
800-825-3000
www.refinish.basf.us/glasurit_about
PN: 80-M035K 80-M696K 80-M640K 80-M589K 80-M527K |
Air Lift Co.
’09–Current RAM 1500 Load Lifter Ultimate  Air Lift Company presents a load-support product for ’09–current Dodge/RAM 1500 pickups.
This product installs inboard of the coil spring, giving the vehicle additional load-leveling capacity. The product is offered in the Load Lifter 5000 series (PN 57365) and the Load Lifter Ultimate (PN 88365). 800-248-0892
www.airliftcompany.com
PN: 57365 | | ACE/ASNU Fuel Systems
ASNU Battleship Single-Pump Fuel System  Single-pump fuel system with optional lift-pump kit, designed to support 1,000 hp. Can be upgraded with a second pump for up to 1,800 hp.
772-222-5022
www.asnu.com |
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Air Lift Co.
Performance 3H  The packaging of the Air Lift Performance 3H features a matte-black sleeve with spot gloss arrows and red foil embossing.
Inside, the packaging was custom designed for each component and weight-balanced for shipping and consumer handling. 517-322-2144
www.airliftperformance.com
PN: 27690 | | XS Power Batteries
Cap Module  XS Power CM-series modules are capacitor-based modules that work with primary automotive batteries to supply a consistent level of power and add an extra boost of energy when needed.
Huge power in a small package. 865-688-5953
www.4xspower.com
PN: SB500 |
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BASF Corp.
 R-M PowerFill Plus Primers National Rule direct-to-metal primers that build high, cover better, sand easier and increase productivity. Available in white, black and gray. 800-825-3000
www.refinish.basf.us/rm_about
PN: RMP25 White, RMP26 Grey, RMP27 Black | | Fox
Adventure Series 2.0 IFP  Fox Adventure Series 2.0 IFP shocks provide increased ride quality and the control users need wherever their adventures take them.
They feature an Internal Floating Piston (IFP), ⅝-in. hard chrome plated and heat-treated steel shafts, powdercoated steel bodies and quiet bushings. 2.0 IFPs were developed as a direct-replacement, affordable bolt-on upgrade. 619-768-1800
www.ridefox.com
PN: 983-50-0XX |
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BASF Corp.
Glasurit UV-Light-Activated Primer Filler  Reduce materials while increasing productivity and profit with 151-70.
Glasurit 151-70 is a one-component, ready-to-spray UV coating that dramatically cuts cycle time and cures in natural sunlight or in just three minutes under UVA lamps. Winner of the EPA’s Presidential Green Chemistry Award. 800-825-3000
www.refinish.basf.us/glasurit_about
PN: 151-70 | | XS Power Batteries
12-Volt Lithium Battery  XS Power introduces the newest in lithium-ion nanotechnology, offering extreme power with the ultimate in safety for daily-driven vehicles.
Featuring an all-new, inherently safe, highly advanced chemistry that eliminates the likelihood of destructive cell failure caused by an imbalance in cell level voltage and capacity. 865-688-5953
www.4xspower.com
PN: XS15K |
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XS Power Batteries
12-Volt AGM Retro-Style Battery  XS Power’s all-new retro-look A3400 and V3400 batteries are based on the popular group 34-size battery and have custom vintage styling to complement any retro or custom ride.
With an incredible 1,000 cranking amps, real power and unreal performance has never looked so good. 865-688-5953
www.4xspower.com
PN: A3400 | | Spyder Auto
’13–Up Volkswagen Golf Headlight  These projector headlights are designed to improve the looks and visibility of the vehicle.
They are made by OEM- approved and ISO-certified manufacturers. They are made with OEM-standard quality and are designed as stock light direct replacements. 626-934-8884
www.spyderauto.com
PN: VOLGOLPROHHL |
XS Power Batteries
12-Volt AGM Powersports Battery  High-performance 12-volt AGM battery for powersports applications. Perfect as a direct-fit upgrade for many motorcycles, side-by-sides, snowmobiles and much more.
865-688-5953
www.4xspower.com
PN: PS550A | | Spyder Auto
’13–Up Volkswagen Golf Mk7-Style Headlight  These projector headlights are designed to improve the looks and visibility of the vehicle.
They are made by OEM-approved and ISO-certified manufacturers. They are made with OEM-standard quality and are designed as stock light direct replacements. 626-934-8884
www.spyderauto.com
PN: VOLMK7PROHL |
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Cipher Auto
AR-9 Revo Ultra Racing Seat  AR-9 Revo Ultra is the latest in the Cipher Auto line, using the same strong tubular structure with upgraded cloth and suede for the latest styling.
909-542-8868
www.cipherauto.com
PN: CPA2009FBKSD | | RaceQuip
Pro15 Snell SA-Rated Helmet  The RaceQuip Pro15 full-face helmet exceeds Snell SA2015 standards yet sells for under $200.
Features hand-laid fiber reinforced polymer shell construction, an expanded liner, Nomex interior and M6 threaded inserts to attach a head-and-neck restraint device. Available in sizes XXS-3XL in a choice of five colors. 813-642-6644
www.racequip.com
PN: 273XXX |
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Trend Performance/Diamond Racing Products
24V Cummins Diesel Rocker-Arm Trunion  Trend Performance 24V Cummins diesel billet rocker-arm trunion is offered in two versions, with and without coating.
The design is said to improve wear and prevent galling, which is common with the factory trunions. Also, improved oiling provisions help keep oil where it’s needed most. 586-447-0400
www.trendperform.com
PN: TP1TRUN | | Niama-Reisser LLC
Subaru STI 2.5L Billet NR Ceramic Racing Piston  From billet ceramic, machined performance proprietary Subaru STI racing pistons.
877-829-2419
www.niamareisser.com
PN: LSSTI25 |
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EPAS Performance
Electric Power-Steering Rack 
The electric power-steering rack is for vintage race cars, classics and hot rods. This rack is a universal application with a 2.8 ratio; fully adjustable with a potentiometer. 941-504-8686
www.epasperformance.com
PN: 1101
| | Niama-Reisser LLC
Diesel Performance Truck-Pulling Stainless-Steel HX 60 Turbine Housing  High-performance diesel stainless-steel turbine housing based on a HX60 Holset frame. The housings come in type 32, 34 and 36 trims.
The large neck of the body of the turbine housing on the outlet side enables truck and tractor pullers to fasten rule-required cross bolts in the housing itself, which eliminates cutting and welding of stock housings. 877-829-2419
www.niamareisser.com
PN: NRTH34 |
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Niama-Reisser LLC
Diesel Injection 13.5mm CAT 3406 B/C Double- and Single-Helix Plungers and Barrel Assemblies  Large diesel-engine performance mechanical fuel-injection plungers and barrels for a Caterpillar 3406 B/C type pump.
The upgraded, enlarged and custom helix plungers deliver more than 300 hp and quicker throttle response for 15-liter-displacement diesel-truck engines used for pulling or truck racing. Plungers are DLC-coated for wear resistance. 877-829-2419
www.niamareisser.com
PN: 3406PB | | Haltech Engine Management Systems
Elite 750  The Elite 750 is Haltech’s new entry-level ECU, offering many features available on the more advanced Elite ECUs at an affordable price.
Featuring a robust, environmentally sealed, waterproof case, Superseal connector, six fuel and six ignition channels, data logging, flex-fuel tuning and CAN compatible, the Elite 750 is a powerful, compact ECU. 760-598-1941
www.haltech.com
PN: Ht-150600 |
View all of the Racing and Performance Products From the 2015 SEMA Show New Product Showcase
