By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. This week's video features Michelle Krebs of Autotrader.com revealing findings from a study of car buyers who were asked what they like about the current car-buying process, and what they would like to see changed in the future.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

Marketers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at Salesforce.com—the number-one-selling customer relationship management (CRM) solution on the market today, according to Capterra, a company that advises businesses on the best software to buy.

“Salesforce is clearly the 800-lb. gorilla in the CRM world,” said Katie Hollar, director of marketing for Capterra. And Kate Legget agrees. Legget is an analyst with market researcher Forrester and the lead author of the 2015 Forrester report, “CRM Suites For Large Organizations.” She said that Salesforce’s strong customer-centric strategy coupled with its compelling business vision and case studies have allowed it to penetrate an installed base of more than 150,000 customers, both large and small.

https://www.sema.org/sema-news/2016/03/customer-relationship-management

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

Is RAM going to be the next brand that uses the Hellcat engine?

Spotted among various Chrysler prototypes is a heavily modified RAM HD, with a cobbled-together front end that could hide the supercharged V8 that makes 707 hp in the Charger and Challenger Hellcat musclecars.

A source says FCA is looking to put the Hellcat motor in everything it fits in, as it’s proved to be a huge boost for sales of the rear-drive cars. It’s already destined for the Grand Cherokee.

Photo credit: Brian Williams, SpiedBilde

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

As part of Automotive Aftermarket Industry Week (AAIW), the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports and RV markets.

The 2015 SEMA Show drew more than 60,000 domestic and international buyers.