By SEMA News Staff

Highlighting the line of upcoming additions to Federal Tire’s lineup is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires.

Federal Tire previewed of a whole new line of performance tire options during the 2016 SEMA Show. Federal Tire is widely known for its track-proven, street-driven 595 RS-RR tire and an aggressive, yet affordable, Mud Terrain branded the Couragia MT, but that line up will greatly expanded this week.

Highlighting the line of upcoming additions is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires. Like the other options in the 595 line, the new ST-1 will have a track-developed tread design, high-grip compound to deliver extraordinary handling with budget in mind.

In addition to the North American debut of the ST-1, Federal will preview a new Rally Tarmac tire called the T-10 that is designed to outperform in wet and dry conditions, some conceptual Mud Terrain/Light Truck tires in their Xplora series and an announcement of the company’s continued sponsorship of Global Time Attack and the King of Nations Drift Series.

The Federal SEMA Show booth is located in the Lower South Hall of the Las Vegas Convention Center, Booth #40296. Dealer and distributor inquires and meeting requests can be directed to ftnasales@federaltire.com.

By SEMA News Staff

Highlighting the line of upcoming additions to Federal Tire’s lineup is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires.

Federal Tire previewed of a whole new line of performance tire options during the 2016 SEMA Show. Federal Tire is widely known for its track-proven, street-driven 595 RS-RR tire and an aggressive, yet affordable, Mud Terrain branded the Couragia MT, but that line up will greatly expanded this week.

Highlighting the line of upcoming additions is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires. Like the other options in the 595 line, the new ST-1 will have a track-developed tread design, high-grip compound to deliver extraordinary handling with budget in mind.

In addition to the North American debut of the ST-1, Federal will preview a new Rally Tarmac tire called the T-10 that is designed to outperform in wet and dry conditions, some conceptual Mud Terrain/Light Truck tires in their Xplora series and an announcement of the company’s continued sponsorship of Global Time Attack and the King of Nations Drift Series.

The Federal SEMA Show booth is located in the Lower South Hall of the Las Vegas Convention Center, Booth #40296. Dealer and distributor inquires and meeting requests can be directed to ftnasales@federaltire.com.

By SEMA News Staff

Highlighting the line of upcoming additions to Federal Tire’s lineup is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires.

Federal Tire previewed of a whole new line of performance tire options during the 2016 SEMA Show. Federal Tire is widely known for its track-proven, street-driven 595 RS-RR tire and an aggressive, yet affordable, Mud Terrain branded the Couragia MT, but that line up will greatly expanded this week.

Highlighting the line of upcoming additions is the new EVOLUZION ST-1, a road worthy performance tire that expands off the 595 series of tires. Like the other options in the 595 line, the new ST-1 will have a track-developed tread design, high-grip compound to deliver extraordinary handling with budget in mind.

In addition to the North American debut of the ST-1, Federal will preview a new Rally Tarmac tire called the T-10 that is designed to outperform in wet and dry conditions, some conceptual Mud Terrain/Light Truck tires in their Xplora series and an announcement of the company’s continued sponsorship of Global Time Attack and the King of Nations Drift Series.

The Federal SEMA Show booth is located in the Lower South Hall of the Las Vegas Convention Center, Booth #40296. Dealer and distributor inquires and meeting requests can be directed to ftnasales@federaltire.com.

By SEMA News Staff

With both the Toyota Corolla and the SEMA Show celebrating 50th anniversaries, Toyota is taking the theme of past, present and future to literal extremes with its Central Hall booth (#24800). Six exhibit pods examine the legacies and developments of key Toyota vehicles—including the Corolla, GT-86, Land Cruiser, Prius, Sienna and Tacoma—while six “extreme” vehicle builds conceptualize what the future might hold for these models if their designs were pushed beyond the outer limits.

“The future is an important word for Toyota this year,” said Dan Gardner, general manager, Gardner Communications, spokesman for the automaker. “Obviously the SEMA Show is about extreme vision, but what if you stacked it and staged it in reference to the past and the present and look at extreme as almost a Sci-Fi future? These are cars that could be, or a direction Toyota might go. Who knows? It’s the stuff of dreams, the stuff of imagination.”

The display vehicles run the gamut from drivable concepts to total flights of fancy. “In our six builds you’re going to see a variety of cars that you can imagine using everyday on the street, using once and a while and maybe not using at all and being a showpiece,” summed up Gardner.

By SEMA News Staff

With both the Toyota Corolla and the SEMA Show celebrating 50th anniversaries, Toyota is taking the theme of past, present and future to literal extremes with its Central Hall booth (#24800). Six exhibit pods examine the legacies and developments of key Toyota vehicles—including the Corolla, GT-86, Land Cruiser, Prius, Sienna and Tacoma—while six “extreme” vehicle builds conceptualize what the future might hold for these models if their designs were pushed beyond the outer limits.

“The future is an important word for Toyota this year,” said Dan Gardner, general manager, Gardner Communications, spokesman for the automaker. “Obviously the SEMA Show is about extreme vision, but what if you stacked it and staged it in reference to the past and the present and look at extreme as almost a Sci-Fi future? These are cars that could be, or a direction Toyota might go. Who knows? It’s the stuff of dreams, the stuff of imagination.”

The display vehicles run the gamut from drivable concepts to total flights of fancy. “In our six builds you’re going to see a variety of cars that you can imagine using everyday on the street, using once and a while and maybe not using at all and being a showpiece,” summed up Gardner.

By SEMA News Staff

With both the Toyota Corolla and the SEMA Show celebrating 50th anniversaries, Toyota is taking the theme of past, present and future to literal extremes with its Central Hall booth (#24800). Six exhibit pods examine the legacies and developments of key Toyota vehicles—including the Corolla, GT-86, Land Cruiser, Prius, Sienna and Tacoma—while six “extreme” vehicle builds conceptualize what the future might hold for these models if their designs were pushed beyond the outer limits.

“The future is an important word for Toyota this year,” said Dan Gardner, general manager, Gardner Communications, spokesman for the automaker. “Obviously the SEMA Show is about extreme vision, but what if you stacked it and staged it in reference to the past and the present and look at extreme as almost a Sci-Fi future? These are cars that could be, or a direction Toyota might go. Who knows? It’s the stuff of dreams, the stuff of imagination.”

The display vehicles run the gamut from drivable concepts to total flights of fancy. “In our six builds you’re going to see a variety of cars that you can imagine using everyday on the street, using once and a while and maybe not using at all and being a showpiece,” summed up Gardner.

By SEMA News Staff

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Project Underdog was completed with the help of three high school students from Alhambra High School in Alhambra, California, a well as Kang, award-winning vehicle builder Steve Strope and members of the SEMA Garage. Together the team transformed a ’72 Ford Maverick aptly titled “The Underdog” by Kang. The project highlights automotive education for youth, and the completed vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund.

The build was recorded and shared in a popular online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.

By SEMA News Staff

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Project Underdog was completed with the help of three high school students from Alhambra High School in Alhambra, California, a well as Kang, award-winning vehicle builder Steve Strope and members of the SEMA Garage. Together the team transformed a ’72 Ford Maverick aptly titled “The Underdog” by Kang. The project highlights automotive education for youth, and the completed vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund.

The build was recorded and shared in a popular online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.

By SEMA News Staff

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Project Underdog was completed with the help of three high school students from Alhambra High School in Alhambra, California, a well as Kang, award-winning vehicle builder Steve Strope and members of the SEMA Garage. Together the team transformed a ’72 Ford Maverick aptly titled “The Underdog” by Kang. The project highlights automotive education for youth, and the completed vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund.

The build was recorded and shared in a popular online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.

By SEMA News Staff

ARIES partnered with Starwood Customs and KEG Media for a very special Jeep build, benefiting Folds of Honor and Gold Star Teen Adventures.

ARIES has partnered with Starwood Customs and KEG Media for a very special Jeep build, benefiting Folds of Honor and Gold Star Teen Adventures (GSTA).

The Jeep features a number of unique ARIES Products, including:

• ARIES Jeep one-piece bumpers (NEW)
• ARIES Jeep hood and roof LED mounting brackets (NEW) 
• ARIES Jeep inner fender liners (NEW)
• ARIES Jeep rocker steps ARIES Jeep tube doors
• ARIES Jeep fender flares
• ARIES Jeep security cargo lid
• ARIES Jeep heavy-duty spare tire carrier
• ARIES StyleGuard™ floor liners

In 2015, ARIES Automotive, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, had the privilege of being involved in the NSF1 Jeep build, partnering with The AAM Group to benefit the Navy SEAL Foundation.

The Folds of Honor and Gold Star Teen Adventures Jeep is on display in the ARIES booth (#34031).