By Freddy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Centerforce High Inertia Billet Steel Flywheel Centerforce announced its new high-inertia steel flywheel for ’05–’06 Jeep Wranglers equipped with the 4.0L L6 engines. Centerforce developed the line of high-inertial flywheels to help the engine maintain RPM in rough and adverse terrain without stalling out while also helping to recover some of the highway fuel economy lost from the addition of large off-road tires. The 39-lb. billet steel flywheel equates to a 47% increase in inertia over the stock flywheel. Centerforce manufactures its CAD/CAM designed SFI-approved flywheels using high-strength billet steel, CNC-machined for a perfect fit and hassle-free, bolt-in performance.   928-771-8422 www.centerforce.com PN: 700479
Hooker Blackheart Axle-Back Exhaust For Cadillac CTS-V Wagon Holley announced Hooker BlackHeart’s latest axle-back exhaust for ’09–’15 CTS-V Wagon. The 304 stainless-steel, 3-in. into 2.5-in., axle-back system comes finished with polished stainless-steel tips with Hooker Blackheart logo. This system is engineered to offer both premium fitment and maximum performance from the CTS-V 6.2L engine. This system is said to generate 17 hp, and 20 lbs.-ft of torque. 866-464-6553 www.holley.com PN: BH13174
HornBlasters Spare Tire Delete Dual Tank Bracket HornBlasters has released its spare-tire delete dual-tank bracket for conductor’s special kits with part numbers between 232 and 2485K. Designed to secure a complete kit in the spare tire location for most fullsized trucks, the spare tire delete dual tank delivers an all-in-one-solution for installation. An additional 2-gal. black six-port tank, airline and compression fittings are included with the bracket, providing all parts needed to double the air capacity of a single-tank 2-gal. conductor’s special kit. Installation takes approximately three hours, requiring only basic hand tools and wiring knowledge. The spare-tire delete dual-tank bracket ships complete with hardware and instructions. 877-209-8179 www.hornblasters.com PN: HB-STDDK
MAHLE Motorsport 6.7L Diesel PowerPak Piston Kit MAHLE Motorsport announced its new line of Dodge Cummins diesel performance pistons with the addition of a 6.7L Diesel PowerPak Piston Kit. This kit was developed for diesel drag race and pulling applications for the Dodge Cummins 6.7L. The kit includes German steel pins and a stainless-steel Nitride ring set. The pistons feature a hard-anodized top ring groove for added durability and increased longevity and GRAFAL coating for reduced drag, scuffing, and cylinder bore wear. This design is said to reduces erosion issues caused by high pressure, long duration or advanced injection timing. The pistons feature oversized valve pockets, allowing up to 1.5-in. intake and a 1.45-in. exhaust valve diameter. 888-255-1942 www.mahlemotorsports.com PN: 197850313
Heatshield Products db Headliner Kit Heatshield Products has engineered the db Headliner Kit to improve comfort from heat. The db Headliner Kit comes with specially developed and trademarked thermal and acoustic barriers. It includes Heatshield Products db Skin, which is a lightweight liquid acoustic-barrier material designed to dampen the resonance of the roof for a quieter ride. It also includes Heatshield Products Stealth Shield,  a thermal-barrier material to block the transfer of heat from the roof to the interior. Stealth Shield and db Skin add minimal weight, so there are no adverse vehicle performance effects. The db Headliner Kit requires only a basic paint brush or roller and a high-quality spray adhesive. 844-723-2665 www.heatshieldproducts.com PN: 040170

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

By Rachel Tatum

Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit.

The SEMA Show Online Media Center is now open for SEMA Show exhibitor submissions. Companies exhibiting at the 2019 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit. Press releases submitted may also be used in association publications, social-media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without added commentary.
• Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now.

By Rachel Tatum

Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit.

The SEMA Show Online Media Center is now open for SEMA Show exhibitor submissions. Companies exhibiting at the 2019 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit. Press releases submitted may also be used in association publications, social-media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without added commentary.
• Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now.

By Rachel Tatum

Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit.

The SEMA Show Online Media Center is now open for SEMA Show exhibitor submissions. Companies exhibiting at the 2019 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit. Press releases submitted may also be used in association publications, social-media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without added commentary.
• Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now.

By Rachel Tatum

Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit.

The SEMA Show Online Media Center is now open for SEMA Show exhibitor submissions. Companies exhibiting at the 2019 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit. Press releases submitted may also be used in association publications, social-media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without added commentary.
• Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now.

By Rachel Tatum

Kyle Tucker was crowned the winner of the fifth-annual SEMA Battle of the Builders competition for his ’69 Chevy Camaro.

Set your DVRs for MotorTrend TV on June 5 at 7:00 p.m. (EDT) as the SEMA Battle of the Builders airs.

Relive the moment Kyle Tucker was crowned winner of the fifth-annual competition. Viewers will see why Tucker’s ’69 Chevy Camaro, sponsored by APR, stood out from the many others and get an up-close look at the vehicle’s Detroit Speed Hydroformed Subframe, rear QUADRALink and mini tubs. The show also provides a behind-the-scenes look as top builders from all over the country prepare to participate in the ultimate competition.

For more information, visit www.semashow.com/botb.

By Rachel Tatum

Kyle Tucker was crowned the winner of the fifth-annual SEMA Battle of the Builders competition for his ’69 Chevy Camaro.

Set your DVRs for MotorTrend TV on June 5 at 7:00 p.m. (EDT) as the SEMA Battle of the Builders airs.

Relive the moment Kyle Tucker was crowned winner of the fifth-annual competition. Viewers will see why Tucker’s ’69 Chevy Camaro, sponsored by APR, stood out from the many others and get an up-close look at the vehicle’s Detroit Speed Hydroformed Subframe, rear QUADRALink and mini tubs. The show also provides a behind-the-scenes look as top builders from all over the country prepare to participate in the ultimate competition.

For more information, visit www.semashow.com/botb.

Do Young People Still Love Cars?

A new SEMA report says yes, just in a different way.

https://www.sema.org/sema-news/2019/06/do-young-people-still-love-cars

Do Young People Still Love Cars?

A new SEMA report says yes, just in a different way.

https://www.sema.org/sema-news/2019/06/do-young-people-still-love-cars

By Jason Catullo

With the SEMA Show Priority Space Selection complete, and the 2019 SEMA Show floor taking shape, exhibitors can turn their attention to preparing a plan to take advantage of the Show's business and marketing opportunities. To get started, companies are encouraged to access the Exhibitor Services Manual for early bird rates on booth services, deadline and budget check lists, shipping information, sponsorship opportunities and much more.

The SEMA Show Exhibitor Manual (ESM) is an online exhibitor resource that contains all of the pertinent information and forms to prepare for a successful SEMA Show experience.

To help companies navigate the ESM efficiently, each section is broken down to the basics. Exhibitors are encouraged to become familiar with the website to understand how the tools available will pay dividends with ease of participation, better visibility with buyers, and more ways to save exhibitors time and money.

Below is an example of what resources and information are included in the ESM. Access the entire ESM at www.SEMAShow.com/esm.

Included in the Exhibitor Service Manual

• Guidelines & Policies
• Advertising Opportunities
• Public Relations Opportunities
• Sponsorship Brochures
• Meeting Room Applications
• FAQ’s – Frequently Asked Questions
• Feature Vehicle Information and Applications
• Booth Vehicle Information and Applications

More information about the 2019 SEMA Show is available at www.SEMAShow.com.