By Ashley Reyes

Automotive enthusiasts will be able to connect with leading hot-rod parts manufacturers to learn about new products, systems and installation best practices during the upcoming Hot Rod Industry Alliance (HRIA) Education Days.

Taking place at the National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky, July 31­-August 1, the HRIA Education Days program will feature 12 educational seminars designed to advance the skills and knowledge of hot-rod professionals.

The seminars are an excellent opportunity for hot-rod professionals, builders and enthusiasts to ask questions, gain clarification on products and better understand how to streamline their hot-rod builds. All seminars are free to NSRA Street Rod Nationals attendees and registration is not required. See the full seminar schedule below (all times EDT).

Thursday, July 31
 

9:15 a.m. - 10:15 a.m., Room B102: Holley "100 Years of Carburetors"

10:30 a.m. – 11:30 a.m., Room B101: American Autowire "Tips to Choose the Correct Wiring for Your Project"

11:45 a.m. - 12:45 p.m., Room B101: Vintage Air "The Basics of Hot-Rod and Musclecar Air Conditioning"

1:00 p.m. – 2:00 p.m., Room B102: QA1 "Suspension 101 – How to Improve Your Ride"

2:15 p.m. - 3:15 p.m., Room B102: Holley Sniper "Fuel-Injection System and the Sniper 2!"

3:30 p.m. – 4:30 p.m., Room B102: Ididit "Steering Columns and So Much More!"

Friday, August 31
 

9:15 a.m. - 10:15 a.m., Room B101: Flaming River "New Products and Options in Steering"

10:30 a.m. – 11:30 a.m., Room B102: Speartech "Making Your LS LT Installation Simple"

11:45 a.m. - 12:45 p.m., Room B102: BluePrint Engines "New Products to Improve Your Hot Rod"

1:00 p.m. – 2:00 p.m., Room B102: Edelbrock Racing "Modern Supercharges and Reliable Horsepower"

2:15 p.m. - 3:15 p.m., Room B102: Wildwood "Brake System Basics"

3:30 p.m. - 4:30 p.m., Room B102: Holley MSD "Making a Hot Rod Safe and Reliable With the Right Ignition Products"

HRIA Happy Hour

HRIA will also host its open meeting and happy hour on July 30 from 3:30–5:00 p.m. EDT at Room B102. Open to current and prospective HRIA members, the meeting will feature an invaluable opportunity to network with other hot-rod businesses and learn about HRIA's initiatives and member benefits. Drinks and snacks will be provided.

With so much knowledge and expertise in one place, both the meeting and educational seminars are opportunities that hot-rod professionals can't afford to miss.

To learn more, visit sema.org/hria-education-days.

By SEMA News Editors

Kristy Lake has joined SEMA as vice president of human resources (HR), reporting to SEMA CEO Mike Spagnola. Lake will be based at the association's Diamond Bar, California, headquarters.

Lake brings deep expertise in organizational development, talent management and strategic HR leadership. She most recently served as director of HR at Ampure Charging Systems, Inc., a provider of electric vehicle and industrial charging solutions. Following Ampure's carve-out from Webasto Charging Systems, Lake built the company's HR department from the ground up, transforming it into a fully independent global function. She oversaw the development and implementation of key policies and infrastructure, including payroll, benefits, recruiting strategy and employee engagement programs. Lake also led the charge in defining the company's core values and driving cultural alignment as Ampure established its new identity. 

"We're excited to welcome Kristy to the SEMA leadership team," said Spagnola. "Her experience guiding organizations through transformative periods and building strong, values-driven cultures will be an incredible asset as we continue to grow and evolve in service to our members and the industry."

In her new role, Lake will oversee all facets of HR for SEMA and PRI, including strategic HR planning, talent acquisition and management, employee relations, compensation and benefits, compliance, performance management and organization development.

"I'm honored to join an organization with such a strong sense of purpose and community," said Lake. "Leadership is not a title. Leadership is a privilege to take care of people and influence a work environment where everyone can thrive. I look forward to partnering with the leadership team to support SEMA and PRI's mission by fostering an environment where employees feel valued, empowered, and inspired to do their best work."

A Michigan native, Lake holds both a Master of Science in training and development and a Bachelor of Science in human resource development from Oakland University in Rochester, Michigan.

By Cristian Gonzalez

SEMA Show attendees seeking to sharpen and tune their knowledge and skills within the industry should explore the many programs offered by SEMA Education. This Show feature comprises courses designed to develop new skills, inform industry members and foster business strategies in an engaging classroom setting at the Las Vegas Convention Center during Show Week. Most sessions are included with your SEMA Show registration at no extra cost, providing unmatched value for attendees seeking to expand their expertise. Not yet registered? Qualified individuals can register for their SEMA Show badge in just a few steps at semashow.com/register.

Understandably, some attendees may hesitate to leave the Show floor, but SEMA classes and seminars are worth their time in gold, and most are only an hour long, so you can get right back into the action. In addition, several educational experiences and activations can be found in key Show areas, so it's a good idea to check out the many options. SEMA Education runs a three-day schedule, from Tuesday, November 4, to Thursday, November 6. A full schedule and breakdown of all the tracks and sessions are available at SEMAShow.com/Education.

Additionally, for 2025, SEMA Education returns to its traditional venue in the North Hall, a centralized location easily accessed from any point at the convention center. "It's going to be a lot easier to get to than last year, and we want to encourage aftermarket attendees as well as exhibitors to come, learn something that can advance their professional and business growth, and leverage that content in the coming year," says Gary Vigil, SEMA senior manager of professional development, who heads the education program.

Previously, many SEMA courses came with a registration fee. However, "This year, Education is doing something different," says Vigil. "SEMA has always encouraged learning and self-advancement through education, so this year, we are making all sessions within our eight tracks free to encourage more attendees to take advantage of these educational opportunities."

SEMA Show Education courses keep attendees engaged through qualified instructors who interact with the class, along with hands-on technical sessions.

EDUCATION TRACKS

Each SEMA education session falls under one of eight tracks. These tracks categorize sessions according to subject matter, allowing attendees to more easily find programs that fit their interests. Take a look and see which tracks catch your attention to begin planning your Show education schedule.

• Aftermarket Updates and Future Trends: An abbreviated track with two thought-provoking sessions, this category offers a fast way to learn about the current state of the specialty-equipment market and the long-/short-term impacts of top trends. If you want to give yourself the intellectual tools to understand the automotive aftermarket and see where your business can be affected by future changes, these sessions should not be missed.
• Emerging and Executive Leadership: Sessions under this track heading cater to current and emerging industry leaders. Returning this year to assist is the Dale Carnegie organization, which will teach attendees how to listen and communicate to a workforce encompassing differing generations. Also, the SEMA Women's Leadership Symposium returns this year with a new format "designed to empower leaders with the skills, mindset and strategies needed to drive exceptional performance within their teams and organizations." Explore these and other leadership-development courses offered under this track.
• Inside the Shop: Trucks, hot rods, off-road vehicles, tires and wheels--whatever you work on, this track is all about what goes on in your shop. In these sessions, panels of technicians, shop managers and builders discuss current trends and challenges you might be contending with in your shop. (Also, be prepared to see big names announced for these panels soon.)
• Legislative and Regulatory: The Trump Administration has shaken up the California Air Resources Board's (CARB) and the Environmental Protection Agency's (EPA) approach to regulating automotive emissions. These track sessions aim to clarify changes and misconceptions in emissions compliance under a Trump presidency. Discover how to manage risks, ensure compliance and drive business success by hearing from experts from all sides: manufacturers, distributors, retailers and regulators.
• Sales and Marketing: This track features some of the Show's most popular education sessions, focused on advancing your business through targeted social-media strategies. Learn how to engage your audience using platforms like Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. Whether you're looking to generate buzz for your brand or build a marketing plan for your repair shop, there's a session for you.
• Small Business Strategy: Find hacks and tools to help you grow your small business with these track programs aimed at small mom-and-pop shops and up-and-coming companies alike. Learn how to leverage AI, cloud computing and entrepreneurial operating systems (EOS), or how to run a functional family business while avoiding a feud. SEMA is always seeking to help small businesses take the next step. With 12 sessions available, this is the most comprehensive track in the SEMA Education program and something every small-business owner should consider leveraging.
• Talent Management: Just as skills and knowledge evolve with the market, so does SEMA Education. Last year, courses under this header were highly popular with attendees, who voiced that they would like to see even more topics. Vigil says the team is always listening to such feedback, and is happy to build on the clear appeal of the talent-management track. "These sessions focus on hiring and retaining young talent in the automotive industry through training, management and motivation," Vigil explains. "It's all about turning your team into a well-run machine."
• Vehicle Technology: Vehicle technology is becoming increasingly complex, making it tricky to repair, upgrade or modify consumer vehicles. These sessions aim to help aftermarket players stay up to date on the latest changes in advanced fuels and powertrains, suspension technology, and even advanced driver assistance systems (ADAS).

SEMA Show Education sessions are content-heavy, so savvy attendees are sure to bring a notepad. 

PARTNERED PROGRAMS

SEMA Education also features tracks in partnership with third-party entities, adding more supporting sessions to the program. These outside organizations include the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and the Society of Collision Repair Specialists (SCRS)--all of which broaden the range of the Show's specialized courses.

I-CAR will host hands-on MIG welding courses, as well as courses on safety protocols for working on electric vehicles with high-voltage systems. Additionally, with ADAS becoming more prevalent in modern vehicles, modifying or repairing these newer cars often require correctly working with ADAS hardware.

"This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines," according to I-CAR.

You can also take advantage of I-CAR's two-course bundles to save on registration fees. 

Meanwhile, Show attendees in the wheel and tire industry will find great value in any of the TIA courses. Not only is TIA offering technical programs, but the organization is also leading courses that can help tire retailers protect themselves from liability with a 10-step defense outline in the event of customer lawsuits. TIA seminars also will teach attendees how to navigate the current employment market and retain talent in the tire segment.

SCRS's programs are densely packed with materials for anyone in the collision repair industry, especially if you're trying to put your business on a path of maximum efficiency, gain an online presence, view incoming trends and technologies and so much more. Register for SCRS sessions or purchase an SCRS full-series pass before September 26 for significant savings.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $75. And you don't want to wait—prices will go up before the event.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. 

By SEMA News Editors

The "2025 SEMA Market Report"--your go-to source for the insights shaping what's next for the aftermarket--is now available for download. While market conditions evolve rapidly, understanding fundamental consumer spending patterns and category preferences remains your most powerful competitive weapon.

What's Inside the "2025 SEMA Market Report"

• 2024 Consumer Spending Analysis
• Industry Size and Scope Breakdown
• Vehicle Modification Patterns - What consumers are buying
• Regional Market Performance
• Category Growth Indicators - Which segments are accelerating

Go Deeper During Our Live Virtual Event on Thursday, July 10

Scheduled for Thursday, July 10, at 1:00 p.m. EDT/10:00 a.m. PDT, SEMA's market research team will host a LIVE webinar to help you unlock the "why" behind the numbers and provide the opportunity for you to ask your most pressing questions.

What You'll Get:

• Live Expert Analysis: Industry specialists break down key findings
• Q&A Session: Direct access to report authors and market analysts
• Competitive Intelligence: Insights your non-member competitors won't access

Click here for more information or to register for the webinar.

By SEMA News Editors

The "2025 SEMA Market Report"--your go-to source for the insights shaping what's next for the aftermarket--is now available for download. While market conditions evolve rapidly, understanding fundamental consumer spending patterns and category preferences remains your most powerful competitive weapon.

What's Inside the "2025 SEMA Market Report"

• 2024 Consumer Spending Analysis
• Industry Size and Scope Breakdown
• Vehicle Modification Patterns - What consumers are buying
• Regional Market Performance
• Category Growth Indicators - Which segments are accelerating

Go Deeper During Our Live Virtual Event on Thursday, July 10

Scheduled for Thursday, July 10, at 1:00 p.m. EDT/10:00 a.m. PDT, SEMA's market research team will host a LIVE webinar to help you unlock the "why" behind the numbers and provide the opportunity for you to ask your most pressing questions.

What You'll Get:

• Live Expert Analysis: Industry specialists break down key findings
• Q&A Session: Direct access to report authors and market analysts
• Competitive Intelligence: Insights your non-member competitors won't access

Click here for more information or to register for the webinar.

From the Washington, D.C., office

SEMA recently shared the automotive aftermarket industry's important perspective on advanced driver assistance system (ADAS) technology with congressional lawmakers looking at motor-vehicle safety and the work of the National Highway Traffic Safety Administration (NHTSA). At a June 26 hearing, the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade (CMT) discussed issues related to motor-vehicle safety, including owners' rights to repair, modify and calibrate the vehicles they own, along with the regulation of autonomous vehicles (AVs) and ADAS.  

To reinforce SEMA's position as the leading voice for the automotive aftermarket industry, SEMA CEO Mike Spagnola submitted a statement for the record that stressed the importance of engaging with our sector on these issues, particularly as ADAS becomes more ubiquitous with the vehicles on the road.  

"SEMA members and vehicle owners face a growing challenge: they lack clear pathways to maintain the safety and performance integrity of ADAS from production through post-sale service, repair and modification," Spagnola wrote. "This includes ensuring vehicles remain safe and reliable after undergoing changes, including ADAS calibration. Even simple modifications, such as adding bike racks, wrapping a vehicle, adding a winch to the front bumper, and lifting a vehicle--which is especially important for driving off-road--can impact the sensors and cameras that make up ADAS." 

Spagnola's statement outlines several significant challenges that the automotive aftermarket faces in modifying and customizing vehicles with ADAS features, along with potential solutions for Congress to consider: 

• Automakers do not share ADAS calibration information, data and testing procedures/information.  
• Vehicle manufacturers are not required to provide full vehicle lifecycle support for ADAS, including instructions, application guides, proper mounting or functionality tolerances or the access needed to safely make modifications.  

This presents a challenge to correctly and safely calibrate ADAS and ensure optimal performance after basic, common modifications, such as installing larger tires and wheels, lift kits, lowering kits, bumpers, grills, push bars, light bars, bike racks, and winches. 

U.S. Representatives Diana Harshbarger (R-TN) and Neal Dunn (R-FL) questioned witnesses from across the industry, including representatives from the Autonomous Vehicle Industry Association, Alliance for Automotive Innovation, Insurance Institute for Highway Safety and Highway Loss Data Institute, and Advocates for Highway and Auto Safety, on whether the aftermarket has the data and information they need to work on and customize modern vehicles, including those with ADAS. The hearing presented a critical opportunity to shape vehicle policies that impact the majority of specialty aftermarket businesses and the majority of vehicle owners.  

Questions? Please reach out to Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.

Image courtesy of Shutterstock  

From the Washington, D.C., office

SEMA recently shared the automotive aftermarket industry's important perspective on advanced driver assistance system (ADAS) technology with congressional lawmakers looking at motor-vehicle safety and the work of the National Highway Traffic Safety Administration (NHTSA). At a June 26 hearing, the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade (CMT) discussed issues related to motor-vehicle safety, including owners' rights to repair, modify and calibrate the vehicles they own, along with the regulation of autonomous vehicles (AVs) and ADAS.  

To reinforce SEMA's position as the leading voice for the automotive aftermarket industry, SEMA CEO Mike Spagnola submitted a statement for the record that stressed the importance of engaging with our sector on these issues, particularly as ADAS becomes more ubiquitous with the vehicles on the road.  

"SEMA members and vehicle owners face a growing challenge: they lack clear pathways to maintain the safety and performance integrity of ADAS from production through post-sale service, repair and modification," Spagnola wrote. "This includes ensuring vehicles remain safe and reliable after undergoing changes, including ADAS calibration. Even simple modifications, such as adding bike racks, wrapping a vehicle, adding a winch to the front bumper, and lifting a vehicle--which is especially important for driving off-road--can impact the sensors and cameras that make up ADAS." 

Spagnola's statement outlines several significant challenges that the automotive aftermarket faces in modifying and customizing vehicles with ADAS features, along with potential solutions for Congress to consider: 

• Automakers do not share ADAS calibration information, data and testing procedures/information.  
• Vehicle manufacturers are not required to provide full vehicle lifecycle support for ADAS, including instructions, application guides, proper mounting or functionality tolerances or the access needed to safely make modifications.  

This presents a challenge to correctly and safely calibrate ADAS and ensure optimal performance after basic, common modifications, such as installing larger tires and wheels, lift kits, lowering kits, bumpers, grills, push bars, light bars, bike racks, and winches. 

U.S. Representatives Diana Harshbarger (R-TN) and Neal Dunn (R-FL) questioned witnesses from across the industry, including representatives from the Autonomous Vehicle Industry Association, Alliance for Automotive Innovation, Insurance Institute for Highway Safety and Highway Loss Data Institute, and Advocates for Highway and Auto Safety, on whether the aftermarket has the data and information they need to work on and customize modern vehicles, including those with ADAS. The hearing presented a critical opportunity to shape vehicle policies that impact the majority of specialty aftermarket businesses and the majority of vehicle owners.  

Questions? Please reach out to Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.

Image courtesy of Shutterstock  

Turn 14 Distribution, the industry leader in vehicle aftermarket parts wholesale distribution, just announced that purchases on select brands at Turn 14 Distribution earn points toward a chance at taking home the company's one-of-a-kind Turn 14 Distribution x SuperPro '23 Toyota Sequoia TRD Pro.
 

From now through November 30, 2025, Turn 14 Distribution customers can earn points toward winning the Sequoia TRD Pro by purchasing products from the following featured brands: SuperPro, aFe Power, Hawk Performance, Firestone Airide, LIQUI MOLY, MagnaFlow, Mickey Thompson, WELD Racing, Baja Designs, sPOD and Rally Armor.
 

At the end of the promotion period, the Top 8 customers with the highest points totals in their respective bracket will be named as finalists. One lucky finalist will drive away in Turn 14 Distribution x SuperPro's head-turning '23 Toyota Sequoia TRD Pro SEMA build—a vehicle built for adventure, performance and rugged style.
 

"We're thrilled to offer our customers and partners the chance to take home our '23 Sequoia TRD Pro, a build that reflects the bold spirit of the off-roading community," said Magali Tranié, vice president of marketing at Turn 14 Distribution. "This campaign is our way of saying thank you while highlighting some of the most trusted brands in the industry."

Turn 14 Distribution customers can access more details on this promotion at turn14.com.
 

About Turn 14 Distribution, Inc.

Turn 14 Distribution is the leading, award-winning wholesale distributor of automotive and powersports aftermarket parts in the United States. With strategically located distribution centers, the company provides ground shipping to 100% of continental U.S. dealers within two days. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data and innovative logistics to deliver best-in-class service. Privately owned and operated, the company is run by enthusiasts, for enthusiasts. Learn more at turn14.com.
 

By SEMA News Editors

The 2025 SEMA Show, taking place from November 4–7 in Las Vegas, offers an attendee experience like no other automotive trade show on the planet. Attending is a no-brainer for automotive professionals, enthusiasts, media members, influencers and related industry members.

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today's fast-changing landscape. It's where relationships are built, products are evaluated, strategies are sharpened and opportunities come to life.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $75. And you don't want to wait—prices will go up.

Below are seven reasons why you need to secure their registration (available online here and at the bottom of this article) for this year's SEMA Show:

• Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA (tires) and Wheels & Accessories; and First-Time and Featured Exhibitors.
• New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your app long after the SEMA Show has ended.
• Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
• Networking: The SEMA Show is where connections are built—network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances, and speakers, including date, time, and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
• Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders; the SEMA FutureTech Studio; the outdoors Optima Village; feature vehicle displays; SEMA Garage: ADAS, Emissions and Product Development; the Collision Repair & Refinish Stage; the Overland Experience; the SEMA Show Art Walk, the new-for-2025 International Pavilion at the Westgate Las Vegas and more to be announced.
• Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, and vehicle demonstrations, will provide ample opportunities for the industry to unite.
• And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. Visit SEMAFest.com to stay up-to-date and discover when tickets will be available.

Online registration for qualified professional attendees is $75 per person through September 27. After September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

The 2025 SEMA Show is now accepting submissions to participate in the 2025 Bin Program, which offers automotive publications a simple way to gain mass exposure for their magazine.

Showcase your magazine where it matters--the aftermarket's premier event--and make sure you take advantage of the opportunity to get your magazine in front of the SEMA Show's 160,000-plus attendees and exhibitors.

In exchange for one standard full-page color ad in your publication, participants will get to display and distribute their publication at the 2025 SEMA Show.

Get your magazine seen by thousands of potential subscribers and advertisers; act now and submit your details here.

Editor's Note: This story was originally published on July 1, 2025. Submissions for the Bin Program at the 2025 SEMA Show are now closed. Questions? Contact Lynne Johnson, SEMA Marketing Director, Agency and Creative Services, at lynnej@sema.org.